John Merriam
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2012 Aboon Books
01-08-2012
Everything You Need to Know from Claude Hopkins' Scientific Advertising
01
Introduction
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
13:33
02
Chapter 1: How Advertising Laws Are Established
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
03:03
03
Chapter 2: Just Salesmanship
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
06:00
04
Chapter 3: Offer Service
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
03:21
05
Chapter 4: Mail Order Advertising (What It Teaches)
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
05:24
06
Chapter 5: Headlines
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
05:18
07
Chapter 6: Psychology
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
08:24
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