The State of CRM in BtoC
Teljes hossz:
19 h 42 min
#46 - 1st-party Data Is the Future of Acquisition
The State of CRM in BtoC
28:06
#45 - Omni-channel retailing is here to stay
The State of CRM in BtoC
31:19
#44 - The gap between privacy and personalization
The State of CRM in BtoC
31:50
#43 - Key Themes That Emerged from Shoptalk 2022
The State of CRM in BtoC
40:42
#42 - How propensity scores can be used to accelerate business results w/ Simon Boissinot
The State of CRM in BtoC
31:02
#41 - What relevancy and pressure mean for unsubscribes
The State of CRM in BtoC
32:56
#40 - The Build vs. Buy Dilemma
The State of CRM in BtoC
39:52
#39 - Applying Deep Learning to CRM
The State of CRM in BtoC
24:39
#38 - Key findings from The State of CRM Report 2022
The State of CRM in BtoC
56:14
#37 - Actioning the voice of the customer
The State of CRM in BtoC
28:14
#36 - So, What’s going on with Apple Mail Privacy Protection?
The State of CRM in BtoC
34:56
#35 - Big CRM Tech, big promises...but do they deliver?
The State of CRM in BtoC
20:24
#34 - Unlocking hidden demand within your CRM
The State of CRM in BtoC
30:01
#33 - 5 CRM Predictions for 2022
The State of CRM in BtoC
31:59
#32 - 2021 wrap-up and 2022 announcements
The State of CRM in BtoC
12:09
#31 - Shed the old ways and advance your CRM forward
The State of CRM in BtoC
36:29
#30 - The great ESP data challenge
The State of CRM in BtoC
24:02
#29 - Unlearn what you’ve been taught
The State of CRM in BtoC
29:44
#28 - Optimizing for Multi-Offer Campaigns
The State of CRM in BtoC
23:46
#27 - Getting the most out of your loyalty program
The State of CRM in BtoC
27:31
#26 - Rethinking CRM Attribution
The State of CRM in BtoC
28:57
#25 - Making the right Martech Decisions in a Shifting Market - w/ Cory Munchbach, COO @ BlueConic
The State of CRM in BtoC
40:00
#24 - Start today to get the most out of Black Friday
The State of CRM in BtoC
34:06
#23 - Multichannel vs. Omnichannel - How marketers can use data to build their strategy
The State of CRM in BtoC
24:30
#22 - Segmentation vs. Individualization - two different approaches to personalization
The State of CRM in BtoC
26:26
#21 - Top 10 themes from CRMC Chicago - Sept. 8-10th 2021
The State of CRM in BtoC
22:11
#20 - The environmental impact of CRM
The State of CRM in BtoC
20:39
#19 - What is the difference between pressure and fatigue?
The State of CRM in BtoC
25:35
#18 - Data privacy Q&A w/ Constantin Pavléas - part 2
The State of CRM in BtoC
27:44
#17 - Back to school CRM strategy
The State of CRM in BtoC
25:30
#16 - Data privacy Q&A w/ Constantin Pavléas - part 1
The State of CRM in BtoC
31:14
#15 - The importance of treating consumers as individuals
The State of CRM in BtoC
09:42
#14 - The impact of your CRM strategy on Deliverability w/ Lauren MEYER
The State of CRM in BtoC
34:26
#13 - How will the iOS15 privacy update impact email marketing?
The State of CRM in BtoC
33:22
#12 - What does the CRM landscape look like?
The State of CRM in BtoC
31:26
#11 - CRM Automation Bloopers
The State of CRM in BtoC
24:33
#10 - Putting the R back in CRM. w/ Melissa Berger from Digitas
The State of CRM in BtoC
34:59
#9 - Travel customer marketing in the Covid era and beyond with Annemarie Van Hecke from TUI
The State of CRM in BtoC
25:32
#8 - Enterprise, independent, headless, oh my! What will the future of CDPs look like? w/ Greg Blond
The State of CRM in BtoC
33:41
#7 - How Costa Cruises has adapted to the new world of travel - Stefano Pinzani, Consumer Marketing Director, Northern Europe
The State of CRM in BtoC
32:00