Ascolta il podcast Cyber Go-To-Market Talk | Cybersecurity B2B Sales Leadership & Revenue Growth

AI-First Selling Is the Future of Cybersecurity Sales - Patrick Dillon CRO @ Nudge Security	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	44:45
How Cybersecurity Buyers Are Influenced by Marketing: The Surprising Truth About CISO Buying Decisions and Where Your Cybersecurity GTM Spend is Wasted - Emily Matthews Principal NOLA Marketing	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	40:12
Winning Cybersecurity Sales Strategies: Insights from a Former Buyer Turned Seller on CISO Engagement - Chris Camacho, Co-founder & COO at Abstract	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	39:50
Revenue leadership in stealth mode: building sales before the market (or product) is ready - Rob Witmer, VP Sales at Onyx Security	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	35:44
The Power of Network Effect in Cyber Sales - Jarrett Benavidez SVP NA Sales Lumu Technologies	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	37:46
Slashing sales cycles: How shorter discovery calls boosted Xona’s revenue and sped up the sales cycle- John Chiappetta, CRO, Xona	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	44:31
Why “Cyber Is Broken”, And Building Trust in an AI World - Karl Van den Bergh CMO Illumio	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	29:26
Building Enterprise Mindshare: Lessons from Island's Meteoric Growth - Eric Appel CRO Island	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	43:55
From AWS to Terra: Building Winning Cybersecurity Partnerships – Anna Sarnek, VP of Business & Strategy, Terra Security	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	33:37
Breaking Through With Analysts — How to Win Gartner’s Attention - Dan Lowden CMO BLACKBIRD AI	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	36:04
Urgency That Closes Deals: Lessons From Startup Sales - Josh Kriss, COO @ Geordie	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	40:05
Vibe Coding For Cybersecurity Marketers (not dummies) - Joseph Barringhaus VP Marketing Maze	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	42:34
How to Build a Cyber Channel from Zero: From Someone Who Has Done it Three Times - Konnor Andersen, VP of GTM , Acuvity	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	36:29
How to Win Lighthouse Deals in a New Market - Felix Knoll COO/CRO Cranium	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	35:17
Hacking Your First $2M ARR: Sales Tactics from Kevin Bayly, VP Sales at Material Security	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	41:42
Why Early-Stage Sales Is All About Precision, Not Volume – Abigail Maines GTM Advisor YL Ventures	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	38:44
Ditch the Adversarial Negotiating: How Transparency Wins in Cyber Sales – Todd Caponi, Author of Four Levers Negotiating	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	40:56
How to Build a $30M ARR Business with Just Three Founders and ZERO employees – Amos Bar-Joseph, Co-Founder, Swann	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	44:09
Why Your First VP of Sales Will Fail (And What To Do Instead) – Eyal Worthalter, Multi-Time VP of Sales, Cybersecurity Startups	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	42:08
Breaking the Mold: Why Early-Stage Startups Must Invest in Brand – Jimmy Tsang, CMO, MIND	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	39:10
DataTribe Challenge Finalist: Evercoast	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	21:39
DataTribe Challenge Finalist: Cytadel	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	23:55
DataTribe Challenge Finalist: Ackuity.ai	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	22:36
DataTribe Challenge Finalist: Starseer	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	35:00
DataTribe Challenge Finalist: Tensor Machines	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	18:54
Break Through the Noise: How Advocates Can Transform Your Pipeline – Braydan Young, CEO, SlashExperts	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	33:10
The Art of Timing Your First Sales Hire in a Cybersecurity Startup – Tony Surak, Partner, DataTribe	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	40:03
The Unconventional Growth Playbook: Europe, SMBs, and Cyber Insurance – Christian Werling, CRO, Eye Security	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	39:35
From 8 to 500: Scaling Hypergrowth in Cybersecurity GTM – Ryan Carlson, President of GTM, Chainguard	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	41:32
Scaling the Fastest-Growing Data Security Startup	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	37:41
Unlocking Business Value In Cybersecurity From a 25+ Year Cyber Sales Veteran	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	48:17
How to Build a Cyber Sales Machine From Nothing That Delivers 30X ARR Growth and 166% NRR	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	39:04
Partnerships That Scale: How Valence Security Empowers Resellers	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	18:41
Regulation, Revenue, and Reluctance: Selling to OEMs in Cyber	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	19:03
Breaking Out of Stealth: The Story Behind Spektion’s New Approach to Software Vulnerability	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	26:21
EMEA Expansion, AI Experiments & Channel Secrets: Inside Legit Security’s 2025 Strategy	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	20:00
Turning Customers Into Your Best Sales Team: Real-World CS Strategies	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	22:05
Accelerating Cybersecurity Deals: Channel-First Go-to-Market in Cybersecurity	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	34:45
From Startup to Rocket Ship: Building Doppel’s Hyper-Growth Sales Team	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	33:41
Making “Channel First” Work (And Pay!) in Cybersecurity	Cyber Go-To-Market Talk \| Cybersecurity B2B Sales Leadership & Revenue Growth	23:37

AI-First Selling Is the Future of Cybersecurity Sales - Patrick Dillon CRO @ Nudge Security

Cyber Go-To-Market Talk | Cybersecurity B2B Sales Leadership & Revenue Growth

44:45

How Cybersecurity Buyers Are Influenced by Marketing: The Surprising Truth About CISO Buying Decisions and Where Your Cybersecurity GTM Spend is Wasted - Emily Matthews Principal NOLA Marketing

Cyber Go-To-Market Talk | Cybersecurity B2B Sales Leadership & Revenue Growth

40:12

Winning Cybersecurity Sales Strategies: Insights from a Former Buyer Turned Seller on CISO Engagement - Chris Camacho, Co-founder & COO at Abstract

Cyber Go-To-Market Talk | Cybersecurity B2B Sales Leadership & Revenue Growth

39:50

Revenue leadership in stealth mode: building sales before the market (or product) is ready - Rob Witmer, VP Sales at Onyx Security

Cyber Go-To-Market Talk | Cybersecurity B2B Sales Leadership & Revenue Growth

35:44