From Persona To Personal
Durata totale:
21 h 34 min
The Opportunities Behind Rebranding a State with Lisa Urias, CEO & Executive Director of the Arizona Office of Tourism
From Persona To Personal
41:43
Attracting New Business Through Value Alignment with VP Tim Vennard & Marketing Wizard Ben Houck of Mazzone Hospitality
From Persona To Personal
38:27
Finding a Niche In a Seemingly Crowded Marketplace with Sonny Smith, Co-Founder of Jampack
From Persona To Personal
35:28
Success Is in the Details with Barton Weiss, CEO and Founder of Barton G. Enterprises
From Persona To Personal
22:51
The Entire Guest Experience Is a Branding Opportunity With Jason Pirock, Corporate Director and Head of Marketing at Springboard Hospitality
From Persona To Personal
31:00
Using Cultural Moments to Market Your Brand With Andy Shallal, Founder and CEO of Busboys and Poets
From Persona To Personal
32:27
Reframing Visit Detroit's Reputation With Chris Moyer, Senior Director of Communications at Visit Detroit
From Persona To Personal
33:44
Embracing Diversity as a Tourism Strategy With Stacy Ritter, President and CEO of Visit Lauderdale
From Persona To Personal
32:49
Exceptional Experiences Are What Drive Word-Of-Mouth Marketing With Jonathan Newar, Co-Founder and CEO at Captain Experiences
From Persona To Personal
22:26
Consistent Customer Referrals Can Sustain Growth With Emmanuel Burgio, Principal and Founder of Blue Parallel
From Persona To Personal
31:40
Using Your Brand Pillars To Drive Value With Jason Brandt, President and CEO of the Oregon Restaurant & Lodging Association
From Persona To Personal
36:34
Why BOYNE Golf Uses Experience Agents To Personalize Every Visitor's Trip With Ken Griffin, Director of Golf Sales and Marketing at BOYNE Resorts
From Persona To Personal
28:33
How Amy's Kitchen Built a Brand Based on Values With Ritu Mathur, VP of Marketing at Amy’s Kitchen
From Persona To Personal
29:55
How To Grow Your Brand and Stay True To Its DNA With Catherine Heald, Co-Founder and CEO of Remote Lands
From Persona To Personal
36:03
How To Leverage a City's Features To Attract Visitors With Leonard Hoops, President and CEO of Visit Indy
From Persona To Personal
38:46
Using ChatGPT for Storytelling With Cody Worden, Area Director of Sales and Marketing at Grand Hyatt Vail
From Persona To Personal
35:22
In the Age of AI, Authenticity Is a Differentiator With Lorna Bush, Senior Vice-President of Fineman PR, a Division of Off Madison Ave
From Persona To Personal
26:42
What Happens When Passion Drives the Business? With Matthew de Gruyter, Co-Founder and CEO of Next Level Burger
From Persona To Personal
40:43
How AI Has Changed the Game in Mobile Marketing With Spike Stevens, Chief Technical Officer at LighthousePE
From Persona To Personal
46:25
Leveraging What is Unique About Your Destination With Stan Adams, Executive Director of Sports at Tuscaloosa Tourism and Sports
From Persona To Personal
30:31
Don't Ignore Grassroots Efforts When Building Your Brand With Lee Marcum, CEO of Jack’s Donuts
From Persona To Personal
29:31
Growing Your Company Right Means Sticking To Your Values With Jeremy Gursey, President of Coffee Manufactory
From Persona To Personal
41:48
How Discover Long Island Is Shifting Visitor Travel Experiences With Allison Brown, Director of Marketing at Discover Long Island
From Persona To Personal
33:05
How To Combine Vacation Homes With a Resort Experience With Nicholas Falcone, CEO of NDM Hospitality
From Persona To Personal
36:45
Your Customer's Experience Starts With a Strong Set of Core Values With Andrew Jaffe, Chief Marketing Officer at Snooze an A.M. Eatery
From Persona To Personal
34:14
How Community Engagement Can Shift Customer Behavior With Ryan Lynn, Senior Vice President of Brand Development and Marketing at The Dirty Buffalo
From Persona To Personal
36:11
Introducing a New Product by Reframing Its Name With Jarrett McGovern, Chief Creative Officer and Co-Founder of RISE Brewing Co.
From Persona To Personal
36:54
How Do You Market a 128-Year-Old Brand? Word-of-Mouth With Venae Watts, Owner of Minerva Dairy
From Persona To Personal
26:06
Tapping Into Consumer Trends To Build Your Brand With Kathryn Moos, Co-Founder of OWYN
From Persona To Personal
26:10
Brand Value Comes From Growing Right, Not Fast With Steve Kraus, Founder and Partner at Press Coffee Roasters
From Persona To Personal
24:00
Using a Mobile App To Extend the Customer Service Experience With Steve Greer, Chief Marketing Officer at Urban Plates
From Persona To Personal
29:38
A Great Customer Experience Doesn't Always Start With the Customer With David Eha, Director of National Accounts at Restaurant Technologies
From Persona To Personal
27:47
How the Grand Canyon Takes a Multigenerational Approach To Visitor Experiences With Mindy Riesenberg, Director of Marketing and Communications at Grand Canyon Conservancy
From Persona To Personal
29:21
Using Product Personalization To Personalize Digital Marketing With Zach Hempen, Director of Digital Marketing at Your Pie Franchising
From Persona To Personal
21:50
How adidas Outdoor Changed the Behavior of Outdoor Sports Enthusiasts With Greg Thomsen, Former Managing Director at agron, Inc.
From Persona To Personal
31:49
How to Brace for a Potential Economic Downturn With Jeff Grogg, Founder and Managing Director of JPG Resources and Founder and President of Snackwerks
From Persona To Personal
27:14
Expanding and Building on a Barbecue Brand With Micha Magid, Co-Founder and Co-CEO of Mighty Quinn’s Barbecue
From Persona To Personal
20:51
Getting Great Eggs by Letting Hens Act Like Hens With John Brunnquell, President, CEO, and Founder of Egg Innovations
From Persona To Personal
29:13
Telling Your Adventure Travel Stories With Richard Bangs of Mountain Travel Sobek, White Nile Media, and Steller
From Persona To Personal
38:17
Success Through Making Friends and Having Fun With Jeff Fenster, Founder and CEO of Everbowl
From Persona To Personal
41:23