Scientific Advertising

01	"Scientific Advertising" by Claude C. Hopkins_Intro - Scientific Advertising	Claude Hopkins	Scientific Advertising	00:07
02	CHAPTER 1. HOW ADVERTISING LAWS ARE ESTABLISHED - Scientific Advertising	Claude Hopkins	Scientific Advertising	08:41
03	CHAPTER 2. JUST SALESMANSHIP - Scientific Advertising	Claude Hopkins	Scientific Advertising	07:07
04	CHAPTER 3. OFFER SERVICE - Scientific Advertising	Claude Hopkins	Scientific Advertising	03:25
05	CHAPTER 4. MAIL ORDER ADVERTISING, WHAT IT TEACHES - Scientific Advertising	Claude Hopkins	Scientific Advertising	08:28
06	CHAPTER 5. HEADLINES - Scientific Advertising	Claude Hopkins	Scientific Advertising	06:36
07	CHAPTER 6. PSYCHOLOGY - Scientific Advertising	Claude Hopkins	Scientific Advertising	08:44
08	CHAPTER 7. BEING SPECIFIC - Scientific Advertising	Claude Hopkins	Scientific Advertising	05:42
09	CHAPTER 8. TELL YOUR FULL STORY - Scientific Advertising	Claude Hopkins	Scientific Advertising	05:32
10	CHAPTER 9. ART IN ADVERTISING - Scientific Advertising	Claude Hopkins	Scientific Advertising	06:28
11	CHAPTER 10. THINGS TOO COSTLY - Scientific Advertising	Claude Hopkins	Scientific Advertising	07:11
12	CHAPTER 11. INFORMATION - Scientific Advertising	Claude Hopkins	Scientific Advertising	05:08
13	CHAPTER 12. STRATEGY - Scientific Advertising	Claude Hopkins	Scientific Advertising	06:49
14	CHAPTER 13. USE OF SAMPLES - Scientific Advertising	Claude Hopkins	Scientific Advertising	08:33
15	CHAPTER 14. GETTING DISTRIBUTION - Scientific Advertising	Claude Hopkins	Scientific Advertising	05:47
16	CHAPTER 15. TEST CAMPAIGNS - Scientific Advertising	Claude Hopkins	Scientific Advertising	07:13
17	CHAPTER 16. LEANING ON DEALERS - Scientific Advertising	Claude Hopkins	Scientific Advertising	03:22
18	CHAPTER 17. INDIVIDUALITY - Scientific Advertising	Claude Hopkins	Scientific Advertising	02:56
19	CHAPTER 18. NEGATIVE ADVERTISING - Scientific Advertising	Claude Hopkins	Scientific Advertising	02:03
20	CHAPTER 19. LETTER WRITING - Scientific Advertising	Claude Hopkins	Scientific Advertising	04:58
21	CHAPTER 20. A NAME THAT HELPS - Scientific Advertising	Claude Hopkins	Scientific Advertising	03:07
22	CHAPTER 21. GOOD BUSINESS - Scientific Advertising	Claude Hopkins	Scientific Advertising	04:45
23	"Scientific Advertising" by Claude C. Hopkins_Outro - Scientific Advertising	Claude Hopkins	Scientific Advertising	00:11

01

"Scientific Advertising" by Claude C. Hopkins_Intro - Scientific Advertising

Claude Hopkins

00:07

02

CHAPTER 1. HOW ADVERTISING LAWS ARE ESTABLISHED - Scientific Advertising

Claude Hopkins

Scientific Advertising

08:41

03

CHAPTER 2. JUST SALESMANSHIP - Scientific Advertising