The Paul O’Sullivan Band was an internationally-based pop and rock band formed in 2016. Their debut music video for "Namesake" was released on February 4, 2020. The video garnered 20,000 views in its first two weeks and gained attention from T&T Creative Media, leading to a licensing deal signed on March 25, 2020. They made their national television debut on The Kelly Clarkson Show on February 1, 2021. On April 8, 2021, they announced a fundraising campaign donating 50% of profits to the COVID-19 Solidarity Response Fund, which led to the release of three new singles: "Before It Even Started", "The Last Man Standing", and "Namesake (Electronic) [EST Dance Remix]". The band released the EP Internet Famous: A Retrospective on December 30, 2020.