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NYCE 00 grew up in Los Angeles and attended Crenshaw Sr. High where he became a starting basketball player during his sophomore year. NYCE’s life changed forever when a tragic event ruined his hopes of becoming a professional basketball player. But NYCE bounced back, this time with a microphone. NYCE began to compete on the microphone and defeated rappers at MC battles throughout Southern California. He quickly developed a reputation for his freestyle skills and was feared on the microphone. As competition grew scarce he focused on recordings. NYCE taught himself to count bars, write choruses, and eventually how to make a record. He credits his uncle Grammy Award Winner Shafiq Husayn (one third of the hip-hop group Sa-Ra) as an influence who helped him improve his ability to write music. He co-founded the Hip Hop group ‘The Finatticz” who’s viral song “Don’t Drop That Thun Thun Thun” was globally successful and has gained over 30 million views on YouTube. Now as a solo artist, he has currently worked on projects with artist such as Miguel, Six Reasons, E40, Skeme, Problem, Kiana Rene, Audrey Chanel, Dipset West, Brittney Holmes, King Esko , GED Gata Producer Brody Brown, Finatticz and Joe Moses. Artist placements: Reggae Artist Dondexx, Compound, One Chance,1500 or Nothing, Established in 2007 by Grammy award-winning Producer/Engineer, Devine Evans from The Senate, Compton Menace, Maurice Rabsatt, Primanelle of Prima J, Latin Award Nominee William May. Kayla Nevarez from The Voice TV, placements The Real World, Road Rules, Bad Girls Club, Keeping up with the Kardashians, Khloe and Kourt go to Miami, and Love Games etc.
