Show cover of Email Einstein Ingenious eCommerce Email Marketing by Flowium

Email Einstein Ingenious eCommerce Email Marketing by Flowium

Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!

Треки

How to Keep Consistent Sales with Relo
124 - This week on Email Einstein, we’re chatting with Harry Willis about how to drive sales AFTER Black Friday using Relo. When sales begin to dip after Black Friday and Cyber Monday, we’ve got solutions! A special offer from Relo is waiting for you here! Don't miss it! Listen to this episode to learn how to increase sales leading up to the holidays by personalizing customer experiences.  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok
33:58 29.11.2022
Creative Campaign Ideas for December
123 - In need of email inspiration for your December campaigns? We’ve got you covered. In this episode, our host Vira Sadlak meets with Flowium’s Sr. Email Marketing Specialist to chat all things for December email marketing campaigns!Learn more here! Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok
33:26 22.11.2022
Black Friday Cyber Monday Checklist
122 - Are you prepared for Black Friday and Cyber Monday? We've assembled our annual BFCM checklist to ensure your business is ready to get the most out of this season.Today Vira chats with Flowium's very own Amara Ricord about necessary measures to check in preparation for some of the most critical days in eCommerce.Get Our Black Friday Cyber Monday Checklist Now! Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok
46:44 15.11.2022
Holiday Influencer Marketing - Best Practices from Gatsby
121 - In this highly informational episode, our host Vira Sadlak chats with Brett Bernstein, the founder & CEO of Gatsby,  to talk about influencer marketing, ambassador programs, and how this relates to Email/SMS marketing. With Black Friday Cyber Monday season just around the corner, Brett explains how this technology can make your approach to the holiday season even smarter.Check additional resources here!  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok
28:35 08.11.2022
Black Friday Cyber Monday Campaigns Calendar
120 - Get ready to kill it this Black Friday & Cyber Monday by taking inspiration from our Black Friday & Cyber Monday campaigns calendar.Learn more here!  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok
43:21 01.11.2022
SMS Campaigns Calendar for November and December 2022
119 - In this episode, you’ll learnPromotional dates to plan for this November and DecemberSMS marketing strategies for different types of SMS campaigns How to engage your SMS list during the holidays How to use SMS to support your email marketing campaigns Tune in!  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
20:31 25.10.2022
SMS Tips and Best Practices for Black Friday Cyber Monday
118 -  Today, Vira is joined by Dan Goldstein, the SMS Partner Manager at Klaviyo. He is passionate about building lasting relationships between agencies, brands and customers through SMS marketing. Some of the questions we ask:Why should eCommerce brands use SMS, especially around BFCM?How to balance email and SMS marketing efforts?What are the easiest ways to collect SMS subscribers in preparation for BFCM?How to tailor a personalized experience for your SMS subscribers?What are some of pre-Black Friday strategies to consider?What are the “dont’s” of holiday SMS marketing?Get our Free Black Friday Cyber Monday & Holiday Email Marketing Strategies for eCommerce Stores! Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
45:23 18.10.2022
5 Abandoned Cart Mistakes That Cost You Thousands
117 - This week Vira’s joined by our special guest, Flowium Client Services Director & Email Marketing Specialist, Cassidy Paulus, to discuss 5 Abandoned Cart mistakes. Research suggests that between 47 and 72 percent of consumers experience checkout friction while shopping on mobile and abandon the purchasing process. But that doesn’t mean you have to admit defeat. The good news is, even though we can’t eliminate cart abandonment entirely, we can minimize the likelihood of it happening, and email marketing is your secret weapon. Listen to the episode and learn how to avoid Abandoned Cart mistakes.Get our Black Friday Cyber Monday & Holiday Email Marketing Guide for free!  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok
31:43 11.10.2022
Email Marketing Tips to Make 2022 Your Best BFCM Yet
116 - Want to maximize your Black Friday and Cyber Monday (BFCM) as much as possible? In this episode of Email Einstein, Vira Sadlak and Allie Guertin address everything you need to know about email and SMS marketing for this upcoming BCFM. You’ll LearnHow to use email marketing and SMS to maximize your 2022 BFCMHow to determine promotional offers for this upcoming BFCMSegmentation and frequency for BFCMRecommendations for VIP segmentsDos and Don’ts of BFCMGet our Black Friday Cyber Monday & Holiday Email Marketing Guide for free!  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
41:36 04.10.2022
All You Need to Know About RFM Segmentation
115 - This episode is all about RFM segmentation, and how you can utilize it to drive engagement, boost conversions, and encourage your customers to take action. Our featured guest is none other than Flowium’s CEO and Founder, Andriy Boychuk. That means you’re learning from the master! Black Friday Cyber Monday & Holiday Email Marketing Guide Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
39:17 27.09.2022
October 2022 Campaign Content Ideas
114 - Refresh your email campaigns and find creative inspiration this October! In this episode of Email Einstein, Vira explains many ways to enhance your email campaigns. She goes over different events, celebrations, and special days this October that you can incorporate into your email marketing strategy. By personalizing your emails and making them relevant and topical, you can better connect with your audience and increase sales.Check design examples here!  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
21:33 20.09.2022
3 High Converting Flows To Increase Revenue
113 - This week, we discuss increasing your revenue with three simple email marketing flows. We explain replenishment, repeat purchase nurture, and back in stock flows. In this episode, you will learn how best to use each of these flows and other valuable considerations for the implementation process. Black Friday Cyber Monday & Holiday Email Marketing Guide Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
25:07 13.09.2022
Identifying and Using a Churn Risk Segment
112 - In this episode, you'll learn: What a churn risk segment isHow to use churn risk segmentation for your businessStrategies to combat the churn risk segmentBlack Friday Cyber Monday & Holiday Email Marketing Guide Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok
11:20 06.09.2022
Why Zero-Party Data is Your Greatest Advantage in eCommerce Marketing
111 - This week we’re talking about how you can implement quizzes at every stage of your buyer’s journey to gain valuable data, engage your customers, and really boost those conversions! Check more details here! Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
31:09 30.08.2022
Content Ideas For Email Campaigns - September 2022
110 - September is a month of transition — the seasons are changing, school’s starting back up, and we’ve all got our sights set on what’s to come. With all these changes, it’s a great time to experiment with your email marketing and try some fresh, fun ideas!From Labor Day to the start of Fall, September is ripe with opportunities to connect with your customers. There’s also plenty of holidays you may not have heard of, like National Cheese Pizza Day, Guacamole Day, and Pancake Day! Even if they aren’t related to your brand, you can still roll out fun themed content on these days that’ll put a smile on your customers’ faces. I mean, c’mon — who wouldn’t want to receive a pancake email??Tune in for another fun-filled episode of Email Einsteins, and spend some time laughing and learning with us!Download the campaign calendars here! Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
40:43 23.08.2022
Golden Rules of Effective Segmentation in 2022
109 - Email segmentation is the division of your customer database into small groups (called segments) based on specific sets of criteria.Segmentation is a way to deliver relevant email marketing information that is personalized to each set of users, based on different factors.In this repurposed episode, Vira and Alissa reveal the four effective segmentation rules that will help you to deliver the right message to the right person at the right time.More info is here! Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
36:20 16.08.2022
Increasing your Average Order Value (AOV) with Nick Hein
108 - Does it ever feel like customers only come to your site when you’re running a promotion or have a discount code? Are they only buying one item and not returning? If this is something you’ve experienced, it might be time to take a closer look at your Average Order Value (AOV) with the help of Vira and Nick Hein! We’ll help you calculate your AOV, diagnose any problems, and provide effective strategies to help you boost it! AOV is a great metric for the health of your business. We’ll help you turn that metric into actionable, profitable results for your eCommerce business! A special offer from Rebuy is waiting for you here! Don't miss it!  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
33:33 09.08.2022
5 SMS Marketing Tactics to Try This Month!
107 - In this episode, Vira will share 5 actionable tips that will help you to bring your SMS marketing to the next level. You’ll LearnWhat are the maximum characters for SMS? How to make your SMS more exclusive?When is the best time to send an SMS? How to personalize your offers? Why is it important to take a conversational approach in SMS?  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
13:57 02.08.2022
Unique Email Marketing Campaign Ideas for August
106 - This week, Vira’s joined by Project Manager Amanda Terpening to discuss some creative campaign ideas for August.August is full of some unique holidays you can implement into your campaigns. From National Sisters Day to National Burger Day (our mouths are already watering), we’re running down the list and giving you creative ideas along the way. No matter what your brand’s all about, this episode will inspire you to level up your August campaigns and close out the summer on a high note. Let’s get into it! Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok
35:23 26.07.2022
The Do’s and Don’ts of Productivity in eCommerce with Special Guest Paul Minors
105 - In this new work-from-home world, productivity has become a bit of an obsession for everyone. We’re all trying to be more productive, from everyday managers and business owners to personal development gurus and CEOs. But how do we actually become more productive? That’s what our guest Paul Minors, the King of Productivity, is here to answer. He’s here to share his fundamental productivity principles and some of the most common mistakes people make when trying to be more productive. We’ll also share some great tools and apps you can implement in your business to boost your productivity fast. We hope you enjoy this re-released episode. In this new working world, Paul’s tips feel more useful than ever! Enjoy.  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
43:52 19.07.2022
How to add Gamification to your Email Marketing Strategy with Dmitry Kudrenko
104 - Who doesn’t love games? They’re fun, engaging, and a great way to share experiences with the ones we love. Can we use games to improve engagement and customer retention in our email marketing strategy? That’s what our special guest Dmitry Kudrenko is here to help us uncover!You’ll LearnHow game elements engage us and which strategies to implement in your email strategy. Why ‘fun’ is such a powerful and underutilized marketing tool. How to boost engagement with point systems, challenges, and more!How to use Stripo to create interactive email elements easily. When to use gamification in your email marketing strategy.   Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
44:06 12.07.2022
Why your Sales Emails Suck and How to Fix Them with Dave Rodenbaugh
103 - This week, we're going to dive into a crucial topic: how to make your emails suck less. This is the poetic and straight-to-the-point style of this week's guest, Dave Rodenbaugh!You'll LearnWhy Dr. Robert Cialdini's Influence: The Psychology of Persuasion is a must-read for all marketersWhat the Seven Principles of Persuasion are, and how to apply them to email marketing How to maintain brand consistency across channels and messagesHow to use scarcity to your advantage to create a desire for your product Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
51:38 05.07.2022
Unique Email Marketing Campaign Ideas for July
102 - For most eCommerce businesses, July and August will be some of your slowest months in terms of revenue. Most of us are out enjoying the warm weather rather than shopping! That’s why your emails need to work twice as hard to get the attention that your business deserves. You’ll LearnHow to make a unique impact on Canada Day (July 1st) and Independence Day (July 4th) The ins and outs of a profitable Amazon Prime Day Why engaging content is your best investment in the summerHow to find the perfect ‘National Day’ for your products or brand  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
35:14 28.06.2022
How Successful Brands are Innovating their Subscription Programs
101 - Vira’s back in the lab with special guest Matthew Holman. He’s an eCommerce subscription wizard who’s been helping brands boost customer loyalty and revenue by optimizing their subscription strategy. You’ll LearnThe different types of subscription models and which will work for you. How to track results from subscription programs. The most important metrics for a subscription business. Why managing customer churn is a key factor in the success of your subscriptions.  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok
33:24 21.06.2022
What Email Marketing Trend will Help Marketers Succeed in 2022? 100th Episode Special!
100 - One. Hundred. Episodes. This episode is a celebration of a milestone that the entire team behind Email Einstein is incredibly proud of. From everyone at Email Einstein, thank you to every single listener. We would not be here without you. One hundred is a big number, and we have a big episode to celebrate! This week Vira and Flowium’s founder Andriy Boychuk sit down to discuss what trends will take off for email marketers in 2022. We’ll discuss where this industry is headed and what you need to know to stay ahead of the curve in 2022. If you’re dying to know what’s hot and definitely not in 2022, this episode is for you! Stay tuned.  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
49:18 14.06.2022
How to Use Organic Content as an Opt-in for your eCommerce Business
99 - eCommerce is an ultra-competitive business, especially when you’re up against titans like eBay and Amazon. But Sean Reyes and his team at Shock Surplus found a way to cut through the clutter and beat Amazon at their own game. Content. Creating compelling, informative, and frankly, fun content has helped Shock Surplus climb google search rankings to sit above Amazon for the word “shock” and skyrocket their revenue year over year. This week on Email Einstein, Vira sits down with Sean to find out how he did it, and what lessons he can share with other email marketers and eCommerce business owners. Strap in for a drive deep into the wild world of content marketing.  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok
43:51 07.06.2022
Email Marketing Campaign Ideas for June
98 - This week, Vira’s joined by fellow email obsessive and project manager extraordinaire Dawnna Goller! We’re sharing our very favorite summer-starting Campaign Ideas for June. Summer’s starting, school’s ending, and there’s a feeling of unlimited possibilities. While summer is a bit of a lull in the eCommerce world, it’s hugely busy for monthly observances and holidays! It’s your chance to use some creativity and personality to encourage those sluggish shoppers to create connections and conversions! We’ve got an huge list of content ideas for you. Starting with well-known observances, Pride Month, Father’s Day, the Start of summer (June 21st), and even some you might not have heard of like National Donut Day (June 3rd), Upsy Daisy Day (June 8th), or National Iced Tea Day (June 10th)!  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
43:18 31.05.2022
Why eCommerce Businesses Need A Mobile App In 2022
97 - Today we will be talking to Sina Mobasser, Founder & COO at Tapcart, the market leader in mobile eCommerce and a team of enthusiasts devoted to helping eCommerce brands grow their presence on mobile. Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
50:16 24.05.2022
Best Practices for Email Design in 2022 with Emily Ryan
96 - The Email Einsteins are back in the lab again. This time with a special guest, Emily Ryan! She’s a self-proclaimed email geek with nearly a decade of experience heading up her email marketing agency, Westfield Creative. Join Vira and Emily for a dive deep into the dos and don’ts of email design. We cover everything from font sizes, to button spacing, to the pros and cons of plain text. If you’re building out your email templates and looking for advice, this episode is for you! Let’s get into it.  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok
44:35 17.05.2022
Building your eCommerce Tech Stack in 2022 with Derric Haynie
95 - With over 6500 apps in the Shopify Store, and some 250 new apps entering the market every month, building a profitable and effective tech stack is more challenging than ever.  Vira is joined this week by Derric Haynie to break down the process of building out your tech stack in 2022. He’s a wealth of information on how eCommerce brands can use technology to better their business. We’re covering a lot this week. Grab a notepad or your laptop, and let’s dive into the wide world of tech apps!  Did you enjoy this episode? If so, please leave a short review.Connect with us!⭐ Instagram ⭐ YouTube ⭐ Facebook ⭐ LinkedIn ⭐ Twitter⭐ TikTok...
40:49 10.05.2022