Show cover of Email Einstein Ingenious eCommerce Email Marketing by Flowium

Email Einstein Ingenious eCommerce Email Marketing by Flowium

Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!

Треки

We’re Rebranding Our Podcast!
Exciting news—our podcast is getting a makeover! We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space.Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. Thanks for being with us these three wonderful years—stay tuned for our new episodes!  Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
07:57 02.04.2024
Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales
193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here!You’ll LearnHow to tie your products with your email marketing strategyOne segmenting strategy you should implement before Mother’s DayThe differences between marketing Mother’s Day in the UK, the US and CanadaEmail campaign ideas for even the least giftable industriesThe secret to conversion beyond discount incentivesAndriy and Vira’s top suggestion for optimizing your website this Mother’s DayResources Mentioned in This EpisodeHow to Insert a Countdown Timer in an Email #99. How to Use Organic Content as an Opt-in for your eCommerce BusinessWild OneCleancultSephoraShock SurplusEverlaneDoe BeautySol de JaneiroBrilliant EarthIppolitaSteven AlanTuft & NeedleSamsungPostable    Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
44:25 26.03.2024
How to Pick a Name for an eCommerce Business: 12 Best Practices
192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.Watch the full episode!You’ll LearnThe story behind Flowium’s brand nameThe first thing to consider when picking a name for your businessDomain value: Andriy and Vira’s insights on pricing Best advice on validating your brand name Amazon’s original name and why Bezos discarded itThe technical advice for choosing a strong brand nameOne thing to consider if you want to go international3 techniques for crafting stand-out brand namesTrademark and why it’s crucial to register your brand4 key resources for choosing a brand name + a walkthrough on how to use them  All mentioned resources are here! Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
55:50 19.03.2024
Convert Instagram Followers into SMS Subscribers: Interview with HiTide
191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!Watch the full episode here! You’ll LearnAll about the HiTide processHow HiTide collects zero-party dataHiTide vs. ManyChat: similarities and key differences Tagging as a way to trigger an automation: how it worksExamples of automations triggered by taggingThe top reasons consumers unsubscribe from SMSEmail vs. SMS: the key differences in retentionSubscriber LTV: people who join organically vs. through giveaway posts Resources Mentioned in This EpisodeHiTideWHOOP appMr. Popper's Penguins (Newbery Honor Book)Dumb and Dumber (1994)Mr. Popper's Penguins (2011)Shopify Attentive | Personalized Text Messaging for Innovative Brands Postscript - SMS Marketing and Sales for Shopify BrandsKlaviyo: Marketing Automation for Email Marketing, SMS & CDPInstagram Chat Marketing Made Easy with ManychatGorgias: Customer Service Made Easy for Online StoresSuperBonsai - SuperHuman Alcohol RecoveryHiTide Case Study: How SuperBonsai Jump Started Their Postscript List at a Cost of $0.24 Per SubscriberNADS Organic Underwear – NadsBottomless - Your Products Always In Stock Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
43:54 12.03.2024
Boosting eCommerce Success with Disco
190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business.Watch the full episode here! You’ll LearnHow Disco helps you boost your AOVDisco’s pricing model and its advantages to users How Disco helps you navigate competitionThe backstage of Disco’s data collection processHow you can leverage Disco to grow your email listResources Mentioned in This Episode  Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
46:24 05.03.2024
Email Marketing for Nonprofits with charity: water
189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.Watch the full in-person episode here! Interview QuestionsWhat is charity: water about and what are your values?What technology do you use to manage projects at charity: water?How big is your retention team?Is the concept of retention different for NGOs?Are there marketing channels where you put more resources than others?How do you leverage email marketing to reach potential donors?How do you grow your email list?Do you collect zero-party data?What ESP do you use?What email automations do you use?Do you use a loyalty program? Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
45:58 27.02.2024
How to Start an eCommerce Business
188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture.Watch the full in-person episode here! You’ll LearnThe reason Andriy is doing it now, after 7 years in eCommerceAndriy’s top advice for choosing a nicheBuilding from scratch vs. buying an existing business: pros and consGetting started: research tips and key considerationsOur co-host Vira’s top tips for market research and analysisHow Andriy plans to validate his conceptChoosing the right eCommerce program: what to considerProduct sourcing models and which one Andriy is choosingMacro- or micro-influencers for a new eCommerce businessLegal considerations when starting eCommerce business  Click here to check all the mentioned resources in this episode. Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
45:46 20.02.2024
Key Differences Between US and UK Consumers in 2024
187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom.Watch the full in-person episode here! You’ll LearnThe key spending category in the UKThe role of Amazon for the UK consumersMessenger marketing in the UK: yay or nayOne or multiple email accounts for different countries: which is betterThe role of social media in establishing your brand in the UKWhat you should know about sustainability as an eCommerce brandAnd more!Resources Mentioned in This EpisodeTim HortonsBuy Dr Pepper. Earn Pepper Perks Points.Coca-ColaDoveTesco - Supermarkets | Online Groceries, Clubcard & RecipesProm.uaRSVLTSAmazon.com. Spend less. Smile more.The Sports Edit | Activewear, Yoga and RunningKaveeFlowium InstagramWhatsApp WebTelegramFacebookThe Home DepotIKEA: Fresh home furnishing ideas and affordable furnitureRØDE Microphones | Premium Microphones & Audio EquipmentLeave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
41:45 13.02.2024
7 Email Marketing Strategies for St. Patrick’s Day
186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.Watch the full video here! Resources Mentioned in This EpisodeSmart Passive Income Podcast with Pat FlynnMacy's Thanksgiving Day Parade 2023Intelligent Change - Tools to Positively Change Your LifeThe Five Minute JournalTwo Blind BrothersPressed JuiceryChubbies ShortsHomageWheelio - The Original WheelioSivanaDeathwish CoffeeDataship - Be Moved By DataHarry’sTrue ClassicNew Office Uniform by TRUE CLASSICBushmills Irish WhiskeyLeave an Apple review & get a Flowium giftHave topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
35:44 06.02.2024
7 Ways to Improve Email Click-Through Rate (CTR) | Email Examples
185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.Resources Mentioned in This EpisodeYouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTRProven Strategies for Valentine’s Day SuccessJones Road Beauty - Clean No-Makeup MakeupChubbies Shorts - Proper Length Men's ShortsDignitasFeastableGmail & Yahoo 2024 Updates / Inactive Google Account PolicySpotify - Web Player: Music for everyoneBaboon To The Moon · Baboon to the MoonLast Crumb | Luxury cookies born in LAMagic Spoon Cereal: High Protein, Keto-Friendly, 0g Sugar CerealNeil Patel: Helping You Succeed Through Online Marketing!Sticker Mule | Custom printing that kicks assCan you heatmap emails?Leave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
42:03 30.01.2024
Proven Strategies for Valentine’s Day Success
184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns.Watch the full episode here! You’ll LearnThe low-hanging-fruit strategy you can’t afford to pass onCreative Valentine’s Day-themed discount strategies What you can do to stand outHow to leverage gamification for better engagementA bonus above-and-beyond strategy to delight your customers And more!Resources Mentioned in This EpisodeValentine’s Day Email Marketing: Ideas, Designs, and Strategies for a Lovely CampaignBYLT Basics™ - Premium BasicsBetterBrandCosmos QCheese and Wine TradersPolish Pops - Peel & Press ManicuresLancôme | 11-Piece Beauty Gift Free with Any $125 PurchaseViking Waffles: Protein WafflesHidden Valley® Ranch: Ranch Salad Dressing, ProductsDunkin'® | America's Favorite Coffee, Espresso and DonutsYOLO Bike + BoardMacPaw | Leading software developerMcDonald's: Burgers, Fries & More. Quality Ingredients.Postable: Really Nice Cards Mailed For YouREP Fitness Home Gym Equipment | Bring the Gym HomeWeatherTech: Make An Impact | Bracelets For AfricaWorld Wildlife Fund: WWF - Endangered Species Conservationcharity: water | Help Bring Clean and Safe WaterRSVLTSLeave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
47:01 23.01.2024
Retention Strategies Beyond Email & SMS
183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.You’ll LearnThe most organic strategy to keep your customers coming back for moreUnleash the power of exclusive access: memberships done rightDecoding top brands’ retention success: discover and apply their strategies for your brandHow to optimize your subscription program: proven strategies for success   Resources Mentioned in This EpisodeDignitasJoin eCommerce Email Marketing CommunityGymshark Official Store - Shop Gym Clothes & Workout ClothesHARLEY OWNERS GROUP™Amazon PrimeTrue Classic MembershipGorgiasHubSpot | Software, Tools, Resources for Your BusinessFitbit Official Site for Activity Trackers & MoreOura Ring. Smart Ring for Fitness, Stress, Sleep & Health.Nike Run Club: Running CoachStravaMyFitnessPaliRobot®: Robot Vacuums and MopsDyson Vacuum CleanerIKEA: Fresh home furnishing ideas and affordable furnitureSocial Snowball | Affiliate & Referral Platform for DTCAdobe Creative Cloud®Rothy's: Washable Shoes and Bags Made with Recycled MaterialsEarth Breeze Eco Sheets - Eco Friendly Laundry DetergentSustainable Clothing by tentree® | Shop Organic + Plant TreesPrincess Polly USA | Shop Women's Clothing & Fashion OnlineRØDE Microphones | Premium Microphones & Audio EquipmentThe Best Strategy I Ever SawLeave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
45:39 16.01.2024
Animated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources)
182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates. Watch the full video here! You’ll LearnUnderstanding GIFs: pros, cons, and strategic moves for successful email marketingIncrease clicks: how to craft compelling emails with GIFsGIFs that pass spam filters: Ensure deliverability without losing engagementWeighing the pros and cons of GIFs in email signaturesGIFs demystified: Top resources for impactful and relevant contentAnd more!Resources Mentioned in This EpisodeAsanaAnimated Email: A Brief Guide For Marketers With ExamplesAndriy’s LinkedIn#151. How to Boost Your Email CTR by 80% with Data-Driven Personalized AnimationsHow to add a countdown timer to your emailCountdown Timers in Email Marketing Boosting ConversionsWhat is an AMP email?Solo StoveChubbies ShortsStravaAppleCheese and Wine TradersCanvaAdobe PhotoshopGIPHY - Be AnimatedKlaviyo: Marketing Automation for Email Marketing, SMS & CDPActiveCampaign - Email Marketing, Automation, and CRMConvertKit: The creator marketing platformMailchimp: Marketing, Automation & Email PlatformMailTimers: Countdown Timers for EmailMotionMail: Countdown timers for emailCountdownMail: Countdown Timers for EmailMens Wooden Watches by JORDCleverGIFs – Say No To Boring EmailsFeastables - Feast Like A BeastReally Good EmailsEnjoy The WoodAvaline: Best Organic Wine Brand | A New Standard in WineLeave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
49:40 09.01.2024
Q1 Marketing Calendar: Email Content Ideas
181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives.Watch all design examples here!You’ll LearnQ1 monthly themes and how to leverage them for strategic campaign planningInnovative approaches to elevate Valentine’s Day campaignsThings to keep in mind to help you optimize send times during Q1New angles for crafting New Year’s Resolutions campaignsNational and international holidays to include in your campaign calendarHow to craft considerate messaging for Cancer Awareness MonthAnd more!Resources Mentioned in This EpisodeFree Email Marketing CalendarTeaonicProgressive NutracareLulaluFiskarsMyssyMacPawLeave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
48:35 02.01.2024
The Future of Email Marketing: Trends to Watch in 2024
180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing.Watch the full episode here! You’ll LearnSocial commerce: everything you need to knowHow to leverage AI to help personalize and grow your brandHow NOT to do omnichannel marketingExamples of omnichannel marketing done rightResources Mentioned in This EpisodeNotion: Your connected workspace for wiki, docs & projectsBATCH CBD - CBD Gummies, CBD Oils, CBD TopicalsAlibaba.comTaobaoWeChat - Free messaging and calling appVideowise eCommerce Video PlatformSalesforce: The Customer Company - Salesforce.com USAttentive | Personalized Text Messaging for Innovative BrandsOkendo - Customer Marketing PlatformYotpo | eCommerce Retention Marketing PlatformHubSpot | Software, Tools, Resources for Your BusinessKits.com | Shop High-Quality Glasses, Contacts & EyewearSeasons Olive Oil & VinegarLoyaltyLion | Customer loyalty platform | Loyalty softwareGorgias: Customer Service Made Easy for Online StoresLeave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
41:09 26.12.2023
Growth Game Plan: The 4 Critical Levers to Help You Scale an eCommerce Business
179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level.Watch the full episode here! Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp. You'll LearnHow to assess your lead generation strategiesYour website’s role in conversion optimizationHow to assess your entire customer processWhat assessments to perform on a monthly and weekly basis How to use your customer LTV to plan your growthResources Mentioned in This EpisodeRetention.com Mastery8 email list building strategies to grow your audience even fasterAcquisition vs Retention: The Importance of Customer Lifetime ValueSocial Snowball Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
22:56 19.12.2023
Top 50 Email Marketing Mistakes You Can’t Afford to Keep Making
178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue.Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp.You’ll LearnThe top factor hurting your deliverability and hindering your reachThe must-have flows you can’t afford to overlookThe silent threat affecting your campaign tracking numbers The one seemingly insignificant detail that could be stalling your list growthThe top spam-trigger words you should never use in your emailsHow to segment your Abandoned Cart FlowThe difference between Abandoned Cart and Checkout AbandonmentOne simple technique to help boost your deliverabilityHow many fonts you should use in your emailsThings to consider for your emails when you undergo a rebrandHow many segments are too manyHow to format your text for better conversionResources Mentioned in This Episode#176. Gmail & Yahoo 2024 Updates: Everything You Need to Know: https://flowium.co/46SKz1YHow to Optimize Dark Mode | Make Reading on Digital Devices Easier: https://flowium.co/41bSxC8How to automate emails while customizing email marketing experiences: https://www.klaviyo.com/blog/email-automation-basics#:~:text=Based%20on%20 Klaviyo%20data%2C%20 automated,(RPR)%20than%20manual%20campaignsMust Know Email Segmentation Statistics in 2023: https://www.mailmodo.com/guides/email-segmentation-statistics/The Importance Of Mobile Optimization In 2023 & Beyond: https://ecommercefastlane.com/the-importance-of-mobile-optimization-in-2023-beyond/The One Thing You Should Never Do In An Email Subject (Based on Data): https://blog.boomerangapp.com/2017/05/the-one-thing-you-should-never-do-in-an-email-subject-based-on-data/Litmus: Email Marketing PlatformEmail on Acid - Email Pre-Deployment ChecklistGrammarly: Free AI Writing AssistanceChatGPTKlaviyo First Name Tag: How to Personalize Emails with the Dynamic Tag (aka Klaviyo Fallback Value) Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
29:53 12.12.2023
This vs. That: Guessing the Winning Options in A/B Tests
177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.Watch the full episode here! You’ll LearnDiscount vs. No discount in the hero image One vs. two CTA buttons in opt-in formsShort- vs. long-form campaignsDark vs. light mode for CTRLifestyle vs. product images in the hero imageAn image of a model vs. the image of the brand’s CEO in an opt-in formThe secret tool we’re testing at Flowium for A/B testingResources Mentioned in This EpisodeEmail Marketing AuditCan you heatmap emails?RSVLTS Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
41:05 05.12.2023
Gmail & Yahoo 2024 Updates: Everything You Need to Know
176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts.Watch the full episode here! You’ll LearnA critical December 2023 deliverability update that will affect email deliverability if not addressedThree inbox protection updates announced by Gmail and YahooSPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting providerSpoofing and phishing: the difference and how they will be impacted after the deliverability updates take effectThe changes in unsubscribe buttons and what Klaviyo is going to do about itPotential alterations to custom preference pages you may need to makeResources Mentioned in This EpisodeFowium Whatsapp Channel - Join and Have Your Questions Answered in our next episodeGoogle + Yahoo’s new sender requirements: how to prepare without interrupting your BFCM plansKlaviyoChubbies Shorts - Proper Length Men's Shorts & So Much MoreHow To Improve Your Email Deliverability | New Google UpdateNike. Just Do It.Smart Passive Income with Pat Flynn | Community for EntrepreneursMailchimp: Marketing, Automation & Email PlatformGet a FREE Email Marketing AuditReach out to our team and we’ll set SPF, DMARC, and DKIM records for you at no cost. Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
45:31 28.11.2023
How to Beat the Post-Black Friday Slump: 5 Winning Strategies
175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period. You’ll LearnEffective product launch strategiesWhy it’s important to understand customer resolutionsHow to capture your customers’ attention and generate excitement after the holidaysPopular eCommerce brands that you can learn from Teasers, anticipation, exclusive access, and strategic leaks that can generate excitement and drive salesThe power of loyalty programs and referral programs Resources Mentioned in This EpisodeFowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode#171. Boost Sales Without Discounts: Our Foolproof StrategiesExamples from the Best Brands’ Product Launch Email CampaignsLoyalty Program Strategy - QUICK WIN - Reward Points StatementThe New One Minute Manager by Ken BlanchardYour Best Year Ever, Without the Resolutions by Michael HyattSteve Jobs by Walter IsaacsonDr. Squatch: Organic Soap | Natural Soap | Handmade SoapThe Best Product Launch | Email InspirationThe Best Product Launch Email Design | Teaser Email DesignRSVLTSAppleBurrow: The Luxury Couch for Real LifeBEHAVEDEUX | Good-For-You SnacksDisney.com | The official home for all things DisneyBe Useful: Seven Tools for Life by Arnold SchwarzeneggerJIMMY CHOO - Official Online Boutique | Shop Luxury ShoesBYLT Basics™ - Premium BasicsMental Healthcare Clinic Focusing On Your Brain HealthEzra FirestoneLeave an Apple review & get a Flowium giftSend us your email marketing questions Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
39:22 21.11.2023
Last-Minute BFCM Checklist: 14 Mistakes to Avoid
174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year!Watch the full episode here! You’ll LearnHow to sync your target audience on different platformsKlaviyo’s functions to leverage for a smoother shopping experienceOne simple strategy to boost your AOV by 10%Why it’s worth investing in an app before BFCMOne seemingly small detail that can sabotage your checkout processThings to consider and tools to leverage to improve your delivery processOne low-hanging-fruit strategy guaranteed to boost your conversionsThe biggest category that gets returned during BFCM and what to do about itResources Mentioned in This EpisodeFree Black Friday/Cyber Monday ChecklistUnlocking Customer Service Success: Lessons from TalentPopTurning Customer Service into a Profit Center: Chat with GorgiasTalentPop12 Strategies to Boost AOV During BFCMTapcart blogMalomoThe Klaviyo BlogH&MLoom: Free screen recorder for Mac and PCProductPinion Increases your Amazon Sales with Testing#138. Maximize Profits By Learning Customer’s OpinionsWonderment Proactive CX PlatformLeave an Apple review & get a Flowium giftSend us your email marketing questions Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
53:38 14.11.2023
12 Strategies to Boost AOV During BFCM
173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more!Watch the full video here! You’ll LearnWhat AOV is and why it’s so importantThe factors that influence AOVThe one thing to fix to cut your abandoned cart ratesA time-tested strategy that organically boosts your AOVThe right way to bundle products How to take your subscriptions to the next levelThe difference between bundles and bulk - and what you should choose for your businessHow to leverage your loyalty program to boost your AOVHow to upsell during and after checkoutWhy you should invest in a referral program for your businessResources Mentioned in This Episode12 Strategies to Boost AOV Checklist #172. BFCM Conversion Secrets: Unleashing Strategies and Irresistible OffersCartHookRebuyRasaSticker MuleOURA RingArticleKitsOrganifi | Plant-Based Superfood Blends Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
44:51 07.11.2023
BFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers
172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.Watch the full video here! You’ll LearnAndriy’s thoughts on BOGO dealsDifferent ways to organize a BOGO saleAndrea’s take on mystery discounts for BFCMThe right way to incorporate Gift Guides into your BFCM emailsTiered discounts and how to use them for BFCMResources Mentioned in This EpisodeFowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode#171. Boost Sales Without Discounts: Our Foolproof StrategiesEurovision Song ContestKalush OrchestraRSVLTSShopifyThe Best Strategy I Ever SawChubbies Shorts - Proper Length Men's Shorts & So Much MoreSephora: Makeup, Skincare, Fragrance, Hair & Beauty ProductsClinique | Dermatology Skincare, Makeup, Fragrances & GiftsSticker MuleLeave an Apple review & get a Flowium giftSend us your email marketing questions Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
61:59 31.10.2023
Boost Sales Without Discounts: Our Foolproof Strategies
171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks. Resources Mentioned in This EpisodeRebuyRSVLTSSephoraViking Waffles: Protein WafflesLiterally The Coolest Book by Levi PlessetLeave an Apple review & get a Flowium giftSend us your email marketing questions Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
60:24 24.10.2023
Boost Your Holiday Sales: Mastering the Bounce-Back Flow
170 - In this episode, we’ll guide you through our star Bounce Back flow that converts well time after time. Plus, learn how to harness post-purchase bounce-back flows to boost revenue. Tune in now!You’ll LearnHow to retain holiday shoppers with the Bounce Back FlowHow to build the Bounce Back and what exact emails to includeVira’s pro holiday hacks for the Bounce BackThe exact strategies to incorporate into your holiday strategy  Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
13:54 17.10.2023
Neil Patel's Secrets to eCommerce Success: Interview
169 - In this episode, our brilliant host Vira Sadlak sits down with Neil Patel, a globally renowned digital marketing expert and bestselling author. Join us as Neil shares his favorite email marketing strategies, the surprising truths behind online shopping, and his insights into the evolving landscape of eCommerce trends. Get ready to learn from the industry’s best!You’ll LearnHTML vs. text-based emails: Neil reveals his preferenceThe surprising truth behind one-click purchasesNeil’s favorite AI tools for email marketingThe one thing to look out for when following trendsNeil’s expert insights on personalization in email marketingResources Mentioned in This EpisodeFowium Whatsapp Channel - Join and Have Your Questions Answered in our next episodeWhat is an AMP email?Design Like a Pro: Top Email Design Trends DecodedThe Home DepotNeil Patel's Digital Marketing Blog Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
29:52 10.10.2023
BFCM Prep: How to Prep Your Lists and Revamp Flows
168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM.You’ll LearnHow to use email marketing to create anticipation for the biggest sale of the yearThe 3 crucial automations you should set up from scratch for BFCMVira’s go-to content trick to consider for your emails as you approach BFCMWhy you shouldn’t rush turning on your BFCM automationsResources Mentioned in This EpisodeFlowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode: https://flowium.com/whatsappBest Giveaway Strategy to Use | How to Grow Your Email List#16. How To Choose The Right Tech Stack For Your Online StoreBoost Open Rates with Animated Email Avatars and GIF Profile PicturesRebuy, a personalization tool for eCommerce Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
28:03 03.10.2023
BFCM: Best Email Deliverability Practices
167 - Join us as our host Vira Sadlak sits down with Flowium’s Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM.Interview QuestionsWhat are the best practices for prepping deliverability for BFCM?Are dedicated domains important for businesses of all sizes?Should brands secure Verified Blue Checkmarks in Gmail ahead of BFCM?What is email clipping and how does it affect deliverability?Resources Mentioned in This EpisodeBoost Email Performance with the Sunset Flow (aka Re-engagement Email sequence)#153. The Ultimate Deliverability Q&A: Unlocking the Industry SecretsMy Gmail Message Clipped! and 5 Tips How To Fix It? Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
26:31 26.09.2023
Email Marketing for CBD Brands with BATCH’s Dennis Mistrioty
166 - Join our host Vira Sadlak and Dennis Mistrioty, co-founder & CEO of BATCH, as they dive into the CBD industry’s inner workings. Discover BATCH's standout strategies, learn how they use their SEO prowess to generate leads, and hear about their journey through advertising hurdles. Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
38:44 19.09.2023
Mastering Inventory Alert Flows: How to Boost Revenue and Retention During BFCM
165 - In this episode, we dive into 3 crucial email strategies: Back-in-stock Flow, Replenishment Flow, and Price-drop Flow. Learn how these flows contribute to revenue growth and customer retention, plus get Vira’s pro tips on taking those flows to the next level during BFCM.Download a FREE Black Friday Cyber Monday Checklist Here! You’ll learnwhy Back-in-stock flow, Replenishment flow, and Price-drop flow, are essential for eCommerce successhow these flows contribute to revenue growth and customer retentionVira’s pro tips on how she’s optimized engagement and conversion rates within those flows with her clientswhy Price-drop flows are essential during BFCM season plus practical examples on how to implement them Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
25:40 12.09.2023

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