Vypočuj si podcast Market Mentors

103. Series 4 \| Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase	Market Mentors	31:47
102. Series 4 \| Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader	Market Mentors	40:18
101. Series 4 \| Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io	Market Mentors	24:39
100. Series 3 \| Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX	Market Mentors	37:21
99. Series 3 \| Episode 14. Is Authentic Leadership the Key for B2B Tech Marketing Leaders in 2024? With Pavey Purewal, Executive Coach, ex-CMO, VP Marketing at VMware	Market Mentors	25:55
98. Series 3 \| Episode 13. 5 Ways to Safely Leverage AI in B2B Content Marketing, with Giuseppe Caltabiano, VP of Marketing at Rock Content	Market Mentors	35:31
97. Series 3 \| Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co	Market Mentors	33:00
96. Series 3 \| Episode 11. How Marketers Can Leverage SDR’s to Drive Pipeline with Catarina Hoch, VP of Global Marketing at Operatix	Market Mentors	38:43
95. Series 3 \| Episode 10. Mastering Localised Marketing in the B2B Tech Sector, with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall	Market Mentors	26:57
Summer 2023 Update	Market Mentors	04:00
94. Series 3 \| Episode 9. Turning Data into Demand for B2B Marketers, with John Webb, the Founder and CEO of Get2Growth	Market Mentors	33:22
93. Series 3 \| Episode 8. How to Build a B2B Website That Generates Leads, with Sam Dunning, Co-Owner of Web Choice	Market Mentors	33:30
92. Series 3 \| Episode 7. How to Turn Your Long-Form Content Into Short-Form Gold, with Anthony Leung, Founder of Mean Write Hook	Market Mentors	29:20
91. Series 3 \| Episode 6. How AI Is Changing Marketing, with Ian Macleod, CMO at SALESmanago	Market Mentors	30:58
90. Series 3 \| Episode 5. Creating a New Fintech Category & Being Acquired [Case Study], with Dr. Christine Bailey, Senior Director & Head of KYC Marketing, Europe and Africa at Moody’s Corporation	Market Mentors	26:56
89. Series 3 \| Episode 4. Why Fundamentals Matter More Than Anything Else When Marketing for a B2B Tech Startup, with Paul Berney, CMO at Anthropos	Market Mentors	24:46
88. Series 3 \| Episode 3. The Demand Generation Framework Every B2B Fintech Needs, with Rebecca Warrington and Kerry Leech, Co-Founders of Roo & Eve	Market Mentors	21:14
87. Series 3 \| Episode 2. Recruitment and B2B Marketing Parallels + Startup Marketing Advice, with Sam Kuehnle, VP of Marketing at Loxo	Market Mentors	41:01
86. Series 3 \| Episode 1. Using Entertaining Content in B2B to Cut Through the Noise, with Ollie Whitfield, Demand Generation Team Lead at VanillaSoft	Market Mentors	31:50
85. Series 2 \| Episode 48. From Startup to Scaleup, with Victoria Hatcher, Global Head of Marketing at Proximie	Market Mentors	23:49
84. Series 2 \| Episode 47. Marketing in a Recession - Expert Tips, with David Fallarme, Fractional CMO / ex-Head of Marketing at Hubspot	Market Mentors	24:09
83. Series 2 \| Episode 46. How Marketers Should Impact More Than Just the Pipeline, with Kristina Jaramillo, President at Personal ABM	Market Mentors	26:47
82. Series 2 \| Episode 45. Using Positioning and Messaging to Improve Customer Engagement and Increase Sales for Your B2B Tech Company, with Margie Agin, Founder and Chief Strategist for Centerboard M	Market Mentors	18:53
81. Series 2 \| Episode 44. Developer Marketing - Expert Tips to Make a Success of It, with Christie Fidura, Director - Salesforce Developer Community at Salesforce	Market Mentors	34:09
80. Series 2 \| Episode 43. How to Get Your First 100 Customers and Grow Your B2B Start-Up, with Asia Orangio, CEO & Founder of DemandMaven	Market Mentors	45:44
79. Series 2 \| Episode 42. How to Achieve Effective Personalised Marketing at Scale with a Small Budget and Limited Resources, with Kevin Tate, CMO at Clearbit	Market Mentors	23:38
78. Series 2 \| Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed	Market Mentors	24:31
77. Series 2 \| Episode 40. The Secret to Building a Successful Marketing Career, with Maya Grossman, Peak Performance Career Coach & 2x VP Marketing \| Ex Google, Microsoft	Market Mentors	28:11
76. Series 2 \| Episode 39. 5 Proven Demand Generation Tactics to Increase Your ARR, with Adam Holmgren Head of Demand Generation at GetAccept	Market Mentors	24:12
75. Series 2 \| Episode 38 How B2B Content Marketers Can Elevate Their Impact Through Product Marketing, with Emily Dumas, Senior Content Marketing Manager at Evernote	Market Mentors	21:31
74. Series 2 \| Episode 37 A How-To Guide for Launching a Product Marketing Function in Your B2B Tech Start-Up, with Ashley Wood, VP of Marketing at LANDR	Market Mentors	19:25
73. Series 2 \| Ep 36 Product Marketing Metrics - How to Measure and Communicate Success, with Kirsten Jepson, Senior Director of Product Marketing at TELUS International	Market Mentors	25:36
72. Series 2 \| Ep 35 Making a Success of Being a B2B Tech Start-up's First Marketer, with Pinja Dodik, Marketing Manager at Swarmia	Market Mentors	30:47
71. Series 2 \| Ep 34 How to Set Up Marketing Operations in Your B2B Tech Company, with Emily Gravel, Lead Marketing Operations Manager at VMware	Market Mentors	25:52
Mid-Season 2 Update From Matt Dodgson	Market Mentors	01:30
70. Series 2 \| Ep 33 How Cognism Quadrupled its Inbound Pipeline by Shifting from Lead Generation to Demand Generation, with Liam Bartholomew, Global Head of Demand Generation	Market Mentors	39:23
69. Series 2 \| Ep 32 An Expert Guide to Event Attribution for B2B Marketers, with Jon Kazarian, Founder and CEO of Accelevents	Market Mentors	19:50
68. Series 2 \| Ep 31 How to Master Attribution and Improve Your Marketing Performance in the B2B Tech Sector, with Steffen Hedebrandt, Co-Founder and CMO at Dreamdata	Market Mentors	22:48
67. Series 2 \| Ep 30 What it Takes to Succeed with Product Marketing Today, with Ashruti Singh, Global Director of Product Marketing for SAP	Market Mentors	25:38
66. Series 2 \| Ep 29 How to Win the Case to Start a Product Marketing Function and Make a Success of It, with Liza Collin, Strategy & Commercialization Director at Visma	Market Mentors	23:34

103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase

Market Mentors

31:47

102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader

Market Mentors

40:18

101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io

Market Mentors

24:39

100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX

Market Mentors

37:21