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PATTERN, created by Tracee Ellis Ross, meets and exceeds the needs of the curly, coily and tight textured hair community. We are grounded in and centered around the celebration of black beauty and creating a space for empowering and loving authentic beauty. Available at Ulta Beauty, Sephora and Ulta Beauty at Target, PATTERN is not only disrupting and redefining prestige hair care, we are doing so with innovative formulas and empowering content.
Now, PATTERN and Ross are once again disrupting with the release of their first song LEGACY by PATTERN. We invite consumers to engage with the brand in a different and deeper way, as LEGACY is performed by Ross and is a musical celebration of Black heritage, values and community. “Our music, and our hair, are rooted in our authentic beauty,” said Ross. “LEGACY is where the two meet. It further brings our cherished rituals to life even more and allows us to build upon a time-honored tradition,” added Ross.
The PATTERN product portfolio features three collections, carefully crafted to revolutionize the unique, individual hair care routines of the community. From the WASH collection to STYLE, TREAT and ACCESSORIES, PATTERN has been recognized with some of the beauty industry’s most prestigious accolades including two Allure of Best of Beauty wins in 2020 and 2021. Most recently, Tracee's work for the brand was lauded by WWD, who named her 2021 Changemaker of the Year. “Pride in our legacy and heritage as Black people is behind every product we create,” says PATTERN founder and award-winning actress Tracee Ellis Ross. Ross adds, “I believe haircare is self-care. Whether it's a wash day at-home or getting box braids, a twist out or a fresh fade.”
Shop PATTERN at patternbeauty.com and engage with the community on Instagram, Facebook, YouTube & more.