ALBUM 'CHANGES' OUT ON 29/08
IVI - an Estonian pop singer and composer, IVI channels the sonic euphoria of the post-pandemic “future past” through a unique blend of electronic pop, synthpop, and smooth R&B. Her shimmery pop escapism, hooky choruses, and slick rhythms create an infectious sound that resonates like electric dreams, while her live performances walk the line between futuristic burlesque and viral TikTok sensations.
Hailing from the easternmost border town of Narva, Estonia, IVI first captured widespread attention in 2021 with her breakout single “Day x Night,” which became the most-played song of the year on Raadio 2. Building on this momentum, her latest single “Call on Me” received airplay in the UK and Canada, signaling her growing international appeal. In 2023 IVI presented Estonia on an international pop music festival EUROSONIC in Netherlands.
In the summer of 2024, IVI’s single “DIVAS” went viral on social media, amassing over 70,000 reels on Instagram and cementing her status as a rising star in the global pop scene. This success coincided with the release of her debut album, CHANGES, further establishing her as a force to be reckoned with in the international pop sphere.
As IVI continues to carve out her place on the world stage, her music promises to captivate listeners with its blend of nostalgic futurism and contemporary pop brilliance.
