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Alternative Reality, also known as AR, is an Ecuadorian DJ, producer & creative director based in Los Angeles, California. He is known for producing various genres such as tech-house, tribal, disco house and electro music.
Alternative Reality discovered his love for music at a very young age and started DJing when he was just 9 years old. By the age of 12, he had already played his first rave, which was a pivotal moment in his career. From that moment on, Alternative Reality was committed to perfecting his skills as a DJ & producer.
At the age of 15, Alternative Reality started producing music using MTV's Music Generator for the PlayStation. He quickly learned the ins and outs of music production and began to refine his skills using Acid, Reason & Ableton, which he still uses to this day.
In 2007 he founded the label Prompt Digital, as a means to release his music, and along the way he curated a stellar international artist roster. The label has released a string of successful tracks that have been supported by DJs all over the world, cementing Alternative Reality's status as a rising star in the global EDM scene.
In a world filled with noise and distractions, Alternative Reality is a breath of fresh air with his unique sound that incorporates elements across multiple decades of electronic dance music, resulting in a style that is both dynamic and engaging. He has never lost sight of his love for music or his commitment to his fans. As he continues to grow and evolve as an artist, Alternative Reality is poised to leave a lasting legacy in the electronic dance music world.
