Douglas Jordan, aka Playboy Fresh, is a legendary business mogul, music icon, and songwriter. Fresh is known for breaking rules and boundaries, not boxed in by genre or industry, he's focused on discovering the open spaces and bringing the listener and customer in close, into his world. His uncanny ability to find a beat and craft lyrics to shape it is reflective of his approach to building his empire —he can see the pieces before anyone else and puts them together like a song. His music is an unapologetic and uncompromising lens into two distinct worlds: one with the highest levels of access and power, and the other looking in with none. From this viewpoint, he demands the listener to pick a point of view and challenges what it means to be an entrepreneur, artist, a man, and a father. Fresh's approach to releasing music mirrors his approach to business and life: move fast and break things. For Fresh, storytelling isn’t about finding himself as much as it is about uncovering the universal and undeniable truths that we all live and die by. His music and businesses are bridges between culture, desire, and power. “You’re not listening to my music; you’re feeling it. It’s a vibe, a conduit for something bigger”.
