An artist who’s creating a lane of his own, rapper SNSG can only be described as authentic. With a self-competing mentality, he is changing the music industry in an unconventional way, through the world gaming. Alex Mendoza grew up in Royal Oaks, California where he got his start in the industry from playing video games such as Fortnite and Call of Duty just for fun. In 2018, he used that passion for gaming to create SNSG Company, LLC and expanded his brand to content creation and now music. Taking inspiration from content creators such as YouTube sensation Mr. Beast and the rap groups Dough Boyz Cash Out and Team Eastside, SNSG, is already changing the music game by combining his skill for gaming, and his love for music to create opportunities for himself. He has created a realm of his own and has no plans on stopping as he moves forward.