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A bad rapper becomes the master of the world! For a few years, Master P reigned over the rap market, flooding it with his serial productions on the No Limit label. "No Limit": the name of the label is an exact definition of his ambition. By following this precept, the man from the ghetto became a billionaire, a gold-fingered entrepreneur and the most visible success story in the urban world in the second half of the 90s.