Financial Clarity

Brad Farris is the Principal Advisor at Anchor Advisors, a consultancy that helps creative agency founders grow their leadership capacity and scale their businesses. With over 20 years of experience, Brad specializes in coaching agency owners to sharpen focus, raise prices, and build stronger teams. He is also a speaker and author, passionate about helping business owners find better ways to do things, make more money, and enjoy life more. In this episode… Scaling a business sounds exciting until you hit the invisible ceiling that stalls your growth. Many entrepreneurs know they should step back from day-to-day delivery, but actually doing it feels overwhelming or even impossible. What makes this particular shift so hard for business owners to pull off? According to Brad Farris, a seasoned advisor to hundreds of agency owners, the transition from doer to leader challenges an entrepreneur's identity more than their skills. He highlights that leaving behind the technical work, the very thing that brought early success, can feel like losing a part of yourself. This shift becomes even more daunting when the livelihoods of a growing team are at stake. It's a leap into unfamiliar territory, requiring new systems, team trust, and a mindset focused on sustainable leadership rather than personal execution. Brad emphasizes that this change is not just necessary for growth, it's essential for survival. In this episode of the Financial Clarity podcast, Hannah Smolinski is joined by Brad Farris, Principal Advisor at Anchor Advisors, to talk about why stepping out of client work is the most difficult transition in business growth. They explore how to reframe your role as a leader, build a capable team around you, and delegate without losing quality or client trust. Brad also shares how hiring smarter (and often pricier) can actually fuel scalability.

4/22/25 • 47:33

Chuck McDonald is the Founder of Cresscila, a company dedicated to assisting small business owners in creating value through education, optimization, and strategic vision. After a distinguished 20-year career in wealth management, during which he held key roles in marketing, sales, client optimization, compliance, and staffing, Chuck established Cresscila in 2024 to pursue a new chapter inspired by the successes and lessons from his clients. As a Certified Financial Planner and Certified Exit Planning Advisor, he leverages his extensive experience to empower entrepreneurs to transform blind spots into opportunities, ultimately enhancing profitability and lifestyle. Chuck's mission is to equip business owners with the knowledge and tools necessary to achieve success beyond their expectations. In this episode… Letting go of a business is never just a transaction, it's a transition. Yet too many owners only start thinking about an exit when it's already on the horizon, missing crucial steps that could make or break their financial future. What's the biggest blind spot owners have when preparing to exit? According to Chuck McDonald, a seasoned exit planning advisor and former wealth manager, most owners don't realize that exiting a business is as much a personal journey as it is a financial one. He highlights the importance of aligning business operations, personal goals, and financial readiness years in advance. Without that alignment, owners risk regret, missed value, or even a failed sale. Chuck explains that many founders are deeply intertwined with their businesses, making it hard to delegate or detach when the time comes. By starting early, removing risk, and building a self-sufficient team, owners not only increase valuation but also create the freedom to transition on their own terms. In this episode of the Financial Clarity podcast, Hannah Smolinski sits down with Chuck McDonald, Founder of Cresscila, to discuss what most business owners miss when planning their exit. Chuck breaks down the true meaning of exit planning, the emotional roadblocks owners face, and how to prepare your business to be buyer-ready. He also shares how to protect your personal legacy while maximizing value.

4/1/25 • 44:14

Kristine Nguyen is the Founder and Principal Accountant of Pretty Books, an accounting boutique in Seattle that provides bookkeeping, tax, and back-office management services to small businesses. With extensive experience setting up and managing accounting systems across various industries — including retail, information technology, food and hospitality, and nonprofits — she enjoys working with small businesses and exploring different tools and technology to create efficiency and transparency in business operations. In this episode… Choosing the right bookkeeper for your business isn't as simple as hiring someone to balance the books. Depending on your needs, you may require a meticulous, process-driven professional, an analytical thinker who can spot financial trends, or someone who blends both skill sets. How do you determine what kind of bookkeeper will best support your business's growth? According to Kristine Nguyen, an accounting expert with years of experience helping small businesses manage their finances, the key is understanding what you truly need from a bookkeeper. She highlights that some bookkeepers excel at structured, repetitive tasks like processing invoices and reconciling accounts, while others focus on financial reporting and deeper analysis. The mismatch between business owners' expectations and a bookkeeper's actual role often leads to frustration. Kristine explains that identifying whether your business requires operational bookkeeping or strategic financial oversight can prevent costly hiring mistakes and set you up for long-term success. In this episode of the Financial Clarity podcast, Hannah Smolinski speaks with Kristine Nguyen, Founder and Principal Accountant of Pretty Books, to discuss how business owners can find the right bookkeeping support. Kristine breaks down the differences between bookkeepers, controllers, and CFOs, shares key questions to ask when hiring, and explains why bookkeeping has become more technology-driven. She also provides insights on setting expectations to build a productive accountant-client relationship.

3/18/25 • 48:12

Sanjit Singh is the Fractional Chief Revenue Officer at Boltt, a company empowering B2B companies to accelerate revenue growth and establish scalable sales models. With over 12 years of experience leading teams in Fortune 500 companies, he transitioned into entrepreneurship, co-founding multiple tech startups, including LeadCrunch, which he grew to a $24 million run rate before exiting at Series B. Over the past five years, Sanjit has focused on providing fractional growth leadership, helping companies overcome revenue plateaus and achieve new levels of success. In this episode… Scaling a business is exciting, but what happens when growth slows, sales stall, and marketing efforts don't translate into revenue? Many companies struggle to pinpoint the root cause of their stagnation, leading to wasted resources and frustration. At what point does bringing in outside expertise make the difference? According to Sanjit Singh, a seasoned revenue strategist, companies often hit a ceiling because they lack the right sales and marketing structure. He highlights that many founders rely on ad-hoc revenue strategies that may have worked early on but aren't scalable. Without a clear growth engine, businesses waste time on ineffective tactics or experience friction between sales and marketing. Sanjit explains that a Fractional Chief Revenue Officer provides the leadership and strategy needed to align teams, optimize revenue processes, and unlock new growth opportunities. In this episode of the Financial Clarity podcast, host Hannah Smolinski speaks with Sanjit Singh, Fractional Chief Revenue Officer at Boltt, to discuss when businesses should consider hiring a CRO. They explore how to recognize the warning signs of stalled growth, the importance of choosing the right revenue model, and the impact of aligning sales and marketing. Sanjit also shares key mistakes companies make in business development and how to fix them.

3/4/25 • 46:38

Ben Wolf is the Founder and CEO of Wolf's Edge Integrators, a leading fractional COO firm specializing in helping businesses scale efficiently. He began his entrepreneurial journey by building operations at a healthcare startup, transforming it into the largest organization of its kind in New York State within three years. Recognized as a pioneer in fractional executive leadership, Ben authored the bestselling book Fractional Leadership: Landing Executive Talent You Thought Was Out of Reach and hosts the Win Win Podcast. In this episode… Many business owners struggle to step away from daily operations, making it difficult to focus on long-term growth. Fractional leadership offers executive-level support without the high cost of full-time hires. But how does a fractional integrator actually help a business scale? According to operations expert Ben Wolf, a fractional integrator ensures smooth execution across all functions, allowing the owner to focus on strategy instead of daily operations. Instead of hiring a full-time executive for $250,000 or more, businesses can bring in an experienced leader part-time to drive execution, align teams, and remove operational bottlenecks. Ben explains that many companies remain stuck in trial-and-error mode for years, testing different strategies without real traction; whereas a fractional integrator brings proven systems that accelerate growth. This approach helps businesses scale efficiently without the financial burden of a full-time hire. In this episode of Financial Clarity, Hannah Smolinski and Ben Wolf, Founder and CEO of Wolf's Edge Integrators, explore the benefits of fractional leadership, the challenges of hiring experienced executives, and how business owners can create a self-sustaining company. Ben shares actionable advice on building a strong leadership team, reducing operational bottlenecks, and using a 12-month rolling budget to improve financial decision-making.

2/18/25 • 48:11

Nancy McClelland is the Owner of The Dancing Accountant, a firm specializing in bookkeeping, tax preparation, accounting, and advisory services for small businesses. With over 30 years of experience, she helps businesses streamline financial processes, improve compliance, and adopt best practices. Nancy also educates bookkeepers through her Ask a CPA membership community and writes an award-winning blog at TheDancingAccountant.com. She has been recognized as a Top Client Services ProAdvisor and one of Ignition's Top 50 Women in Accounting. In this episode… Managing your business finances can feel overwhelming — especially when your bookkeeper and tax accountant seem to operate in completely separate worlds. Without clear communication between them, mistakes happen, deadlines get missed, and tax season turns into a stressful scramble. So how can you ensure these key financial professionals are working together to support your business success? According to Nancy McClelland, a nationally recognized CPA and financial educator, alignment starts with clear roles, regular communication, and a shared commitment to accuracy. She highlights that many business owners assume hiring both professionals means everything is handled, but in reality, lack of coordination leads to costly errors and duplicated work. By fostering a team mindset, setting clear expectations, and ensuring that financial records are tax-ready year-round, small businesses can avoid last-minute panic and make better financial decisions. Nancy also emphasizes that technology can bridge communication gaps, making it easier for bookkeepers and tax accountants to collaborate effectively. In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Nancy McClelland, Owner of The Dancing Accountant, to discuss how business owners can align their bookkeeper and tax accountant for financial success. They break down the importance of defining responsibilities, creating an accountability chart, and scheduling regular check-ins. Nancy also gives practical advice on leveraging technology to streamline bookkeeping and tax preparation.

2/4/25 • 67:38

Lynn Rivest is the Founder of Lynn Rivest Consulting, a firm specializing in helping small service-based business founders define profitable positioning to attract high-value clients. With over 23 years of experience in digital marketing and strategy, Lynn has worked extensively with founders to refine their messaging, improve client acquisition, and streamline their business models for maximum revenue. Her approach combines simplicity and focus, enabling businesses to gain clarity and stand out in competitive markets. In this episode… Positioning your business in a crowded marketplace can feel overwhelming. How do you ensure your message stands out and reaches the right audience? According to Lynn Rivest, a digital strategist and business advisor, positioning is about defining your business's unique value and ensuring it resonates with the right audience. She highlights that without clear positioning, businesses often struggle to explain their value, leading to missed opportunities and ineffective marketing. Positioning acts as a guide for all business decisions, from product offerings to marketing strategies, and helps you focus on what matters most to your ideal clients. Lynn emphasizes that strong positioning not only amplifies your message but also saves time, resources, and money by attracting the right clients and simplifying other aspects of business, like referrals and messaging.  In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Lynn Rivest, Founder of Lynn Rivest Consulting, to discuss strategic positioning and differentiation for small businesses. They explore why positioning is essential for standing out, how it amplifies business decisions, and why differentiation is critical for success. Lynn also shares insights on identifying and serving your ideal clients while implementing positioning strategies effectively.

1/21/25 • 38:32

Mark Wainwright is the Principal Consultant and Founder of Wainwright Insight, a firm specializing in fractional sales management and consulting for professional services firms. With over seven years of experience, Mark focuses on helping businesses refine their sales pipelines, build future sales leaders, and create client-centric sales processes. He is also the co-host of the Breaking BizDev podcast, where he explores the intersection of sales, marketing, and business development for professional services. In this episode… What's the secret to turning technical professionals into confident sales leaders? For many service-based businesses, the line between delivering exceptional work and securing new clients can feel blurry — if not overwhelming. How can businesses build a sales process that is both strategic and empathetic while maintaining the integrity of their craft? According to Mark Wainwright, a fractional sales management consultant and expert in professional services sales, the key lies in structured and client-centric sales processes. He highlights that great sales aren't about being pushy but about curiosity and inquiry. By teaching technical professionals to approach sales as an organized and logical process, they can develop confidence and achieve better outcomes. Mark's framework — Create, Choreograph, and Contract — guides businesses in proactively identifying opportunities, orchestrating seamless sales conversations, and establishing solid agreements, ensuring long-term success. In this episode of Financial Clarity, host Hannah Smolinski sits down with Mark Wainwright, Principal Consultant and Founder of Wainwright Insight, to discuss building a sustainable and healthy sales pipeline. They explore Mark's insights on empowering technical professionals, the importance of realistic pipeline management, and how to overcome common misconceptions about sales. Mark also shares actionable strategies for staying solo while scaling impact effectively.

1/7/25 • 47:25

Jackie Meyer is the Founder and President of TaxPlanIQ, a software platform that equips tax advisors with tools to streamline tax planning and maximize client savings. A CPA with extensive experience, Jackie previously owned an award-winning CPA firm and developed the ROI Method of Value Pricing to align services with client value. She is also an educator and speaker focused on improving financial literacy and efficiency for professionals and small businesses. In this episode… Are you paying more taxes than you should? Many business owners assume their CPA or tax preparer has every deduction and strategy covered, but the truth is tax planning often goes beyond the basics. What strategies can keep more money in your pocket while staying compliant with the law? According to Jackie Meyer, a pioneering tax strategist and educator, true tax planning is about going beyond simple projections to uncover actionable strategies that minimize liabilities. She highlights the importance of asking the right questions when engaging a CPA, such as whether they offer advanced tax strategies or attend ongoing education. By focusing on proactive, ROI-driven planning, individuals and businesses can save tens of thousands of dollars annually. In this episode of the Financial Clarity podcast, host Hannah Smolinski hosts Jackie Meyer, Founder and President of TaxPlanIQ, to discuss actionable tax planning strategies that save money and increase value. They cover the critical differences between tax preparation and planning, how to identify when tax planning is worth the investment, and practical tips for finding the right tax professional. Jackie also shares insights into value pricing and how it transforms client relationships and CPA practices.

12/17/24 • 42:26

Laura Shiel is the COO at Clara CFO Group, a firm that specializes in offering strategic financial guidance and support to small businesses. With a diverse background in accounting and finance, Laura's experience spans various sectors, including public accounting, financial services, and corporate finance in a Fortune 500 company. She holds two esteemed credentials in the finance world: she is a Certified Public Accountant (CPA) and a Chartered Financial Analyst (CFA). As a fractional CFO, Laura is dedicated to helping small business owners achieve their personal and professional aspirations. In this episode… Navigating the complexities of growing a business while ensuring financial and operational alignment can be a daunting task. How can small businesses effectively merge financial expertise with strategic leadership to achieve their vision? According to Laura Shiel, a seasoned financial strategist, integrating a CFO into EOS implementation provides critical financial insight and operational clarity. She highlights how fractional CFOs, by participating in Level 10 meetings and quarterly strategy sessions, ensure that financial implications are considered at every decision point. This alignment fosters efficient problem-solving and sharper decision-making. Laura emphasizes that CFOs bring valuable outside perspectives from working with diverse clients, allowing them to introduce best practices and innovative solutions that elevate the EOS process. In this episode of the Financial Clarity podcast, Hannah Smolinski speaks with Laura Shiel, COO at Clara CFO Group, to discuss how outsourced CFOs play a transformative role in EOS. They cover how CFOs contribute to long-term visioning, enhance decision-making in leadership teams, and create future financial plans to meet growth targets. Laura also shares her insights on when to bring a CFO into the EOS process and how finance and operations are deeply intertwined in achieving business success.

12/3/24 • 30:10

Laura Shiel is the COO at Clara CFO Group, a firm that specializes in offering strategic financial guidance and support to small businesses. With a diverse background in accounting and finance, Laura's experience spans various sectors, including public accounting, financial services, and corporate finance in a Fortune 500 company. She holds two esteemed credentials in the finance world: she is a Certified Public Accountant (CPA) and a Chartered Financial Analyst (CFA). As a fractional CFO, Laura is dedicated to helping small business owners achieve their personal and professional aspirations. In this episode… Scaling a small business can be exciting but overwhelming without the right systems in place. How can business owners bring structure and accountability to support growth without getting bogged down by chaos? According to Laura Shiel, a seasoned CPA and COO, implementing the Entrepreneurial Operating System (EOS) provides clarity and organization, helping teams set clear roles and realistic goals. She emphasizes that EOS allows companies to transition from reacting to everyday issues to proactively driving strategic growth. This structured approach, she notes, empowers everyone on the team to align around the vision, paving the way for sustainable success. In this episode of the Financial Clarity podcast, Hannah Smolinski speaks with Laura Shiel, COO at Clara CFO Group, about their journey of implementing EOS at the company. They share insights on defining roles and responsibilities, setting 90-day "rocks," and running effective weekly meetings to keep everyone on track. Laura also offers advice on the benefits and challenges of self-implementing EOS, with practical tips for small teams looking to adopt this transformative system.

11/19/24 • 35:53

Zac Cramer is a Certified EOS Implementer at EOS Worldwide, a company that provides tools and support to help businesses implement the Entrepreneurial Operating System (EOS). Zac is a neurodivergent LGBTQIA+ business coach who has helped the CEO of a $200 million company take their first ever cell phone-free vacation, showcasing their ability to bring balance and success to high-level executives. Zac is known for their vibrant personality and problem-solving skills, which they combine with a passion for the EOS to help businesses thrive. In this episode… Running a business can feel chaotic, with constant challenges pulling you in every direction. How can you create a structure that not only brings clarity but also drives results? And how can you implement a system that ensures both productivity and employee satisfaction? According to Zac Cramer, a dynamic business coach and Certified EOS Implementer, the solution lies in the Entrepreneurial Operating System (EOS). Zac highlights that EOS is a simple yet powerful framework designed to help business owners gain "vision, traction, and healthy organizational culture," empowering organizations to achieve clarity in their goals and align teams toward the same vision. EOS's structured approach includes essential tools like accountability charts, scorecards, and core values, which create a foundation for accountability and effective communication at every level of the company. As a leader, this means gaining control over your business, reducing stress, and fostering a workplace where team members feel motivated and valued. In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Zac Cramer, a Certified EOS Implementer at EOS Worldwide, to discuss what EOS is and how it can transform businesses. Zac shares insights on creating a structure that empowers teams, the importance of accountability through core values, and the benefits of defining clear roles. They also talk about how EOS allows business owners to step back confidently, knowing their teams are equipped to maintain the business's success.

11/5/24 • 44:34

Heather Lowrey, MS, LPC, LMHC, is the Owner and Consultant at Wise Mind Financial, a coaching business enhancing financial literacy, accountability, and empowerment for young adults and couples. She is also the Owner and Psychotherapist at HSL Consulting PLLC, a psychotherapy practice focusing on the relationship between food, sex, and money. As a licensed therapist, a National Certified Counselor (NCC), and a Certified Sex Addiction Therapist (CSAT), Heather addresses disordered eating, problematic sexual behavior, and financial anxiety. In this episode… Entrepreneurs who find their businesses losing money often don't recognize that their lack of financial acumen stems from deep-seated beliefs about money. These beliefs are limiting and dictate money management behaviors. How can you reconcile your relationship with money to make informed decisions about your business? Financial coach and therapist Heather Lowrey understands that money is a sensitive topic for many people, with varying beliefs based on cultural implications like upbringing and social status. She has identified various mindsets around money, including avoidance, hypervigilance, scarcity, and abundance. To identify entrepreneurs' mindsets, Heather determines their daily and weekly financial habits, including how often they view their statements and accounts. Once you've established your relationship with money, you can acquire an accountant or bookkeeper to help you manage your finances and maintain flexibility and adaptability in your journey to financial literacy.  In the latest episode of Financial Clarity, Hannah Smolinski hosts Heather Lowrey, the Owner of Wise Mind Financial and HSL Counseling PLLC, to talk about recognizing and repairing your relationship with money. Heather shares the common reasons people seek financial coaching services, how to find balance in your relationship with money, and her recommended personal budgeting tools and resources.

10/15/24 • 48:58

Jamie Van Cuyk is the Owner of Growing Your Team, a consulting firm that helps small business owners navigate the hiring process to find the right employees for their teams. With over 15 years of leadership experience, Jamie specializes in guiding business owners through creating tailored hiring strategies, improving interview techniques, and providing full-service recruiting support. Her expertise lies in helping companies avoid costly hiring mistakes and build confident, self-sustaining teams. In this episode… Hiring can feel overwhelming when you're balancing day-to-day operations with finding a perfect fit for your team. What if there was a way to streamline the process and avoid costly hiring mistakes? According to Jamie Van Cuyk, a hiring expert with over 15 years of leadership experience, outsourcing parts of the recruiting process can save time, but business owners should never fully remove themselves from key decisions. She highlights that no one else can determine the best cultural and functional fit for your business like you can. By focusing on clear hiring strategies and understanding how to identify the right candidate from the start, Jamie explains that small business owners can significantly reduce the risk of a bad hire and build stronger teams. In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Jamie Van Cuyk, Owner of Growing Your Team, to discuss mastering the art of hiring for small businesses. Jamie shares strategies for identifying the right candidates, when and how to outsource parts of the process, and the importance of transparent pricing models for small businesses. Jamie also shares strategies for overcoming early pricing challenges and building self-leaders within your team.

10/1/24 • 38:01

Deanna Zubrickas is a Senior Account Manager at Relay, an online business banking and money management platform, where she plays a pivotal role in equipping business owners with essential tools to manage their finances effectively. She is a certified profit-first professional and an expert in business banking solutions and banking integration with accounting software. With a background in supervising retail operations and managing customer relations for enterprise and mid-level retail brands like OAK + FORT, Free People, and Urban Outfitters, Deanna made a career shift to financial technology during the pandemic. In this episode… Are you managing your business's cash flow as effectively as possible? With so many advancements in financial technology, entrepreneurs now have access to tools that can transform how they handle their banking and financial operations. But how do you know which banking solutions are right for your business? According to Deanna Zubrickas, a certified Profit First Professional and financial technology expert, modern online banking platforms can offer game-changing solutions for businesses of all sizes. She highlights the importance of features like multiple checking accounts, automated transfers, and seamless integration with accounting software. These tools provide clarity around cash flow and simplify financial management, allowing entrepreneurs to focus more on growth and less on manual financial tasks. These solutions can make all the difference for industries like real estate and e-commerce, where fast and efficient financial operations are critical. In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Deanna Zubrickas, Senior Account Manager at Relay, to discuss modern banking solutions for entrepreneurs. They explore how businesses can use multiple checking accounts to manage cash flow, automate financial processes, and integrate seamlessly with other platforms. Deanna also shares insights on the growing role of digital banking, from handling FDIC insurance to introducing new features like credit cards and checkbooks.

9/17/24 • 31:25

Lindsay Pedersen is the Founder and Brand Strategist at Ironclad Brand Strategy, a company that partners with CEOs to create rigorous and focused brand strategies, making the brand a powerful North Star for organizational growth. She is the author of the best-selling book Forging an Ironclad Brand: A Leader's Guide and an advisor to several companies, from startups to national corporations, including Duolingo, Starbucks, and IMDb. With a background as a P&L owner at Clorox, Lindsay brings a disciplined, growth-oriented approach to brand building, helping businesses increase their value with clarity and intention. In this episode… In a crowded marketplace, what truly sets your business apart? With so many options available to consumers, it's crucial to stand out, but how can you ensure your brand is memorable and distinct? According to Lindsay Pedersen, a seasoned brand strategist and author, differentiation is the cornerstone of building a powerful brand that resonates with customers. She explains that a well-defined brand makes it easier for customers to choose your business over competitors and enhances loyalty and pricing power. Maintaining a clear and consistent brand message over time requires ongoing innovation and commitment, ultimately strengthening your brand's position in the market and driving sustainable growth. In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Lindsay Pedersen, Founder and Brand Strategist at Ironclad Brand Strategy, to discuss the significance of differentiation in branding. They explore how businesses can craft and maintain a strong brand, the importance of consistency in messaging, and practical strategies for leveraging brand differentiation to achieve long-term success.

9/3/24 • 48:31

Amber De La Garza is a coach, trainer, speaker, and writer renowned for her work as The Productivity Specialist. Through her role as the host of the Small Business Straight Talk Podcast and creator of Leverage Lab®, Amber dedicates her expertise to assisting entrepreneurs in enhancing their productivity, helping them to maximize their profits and minimize stress. With a career foundation as a licensed real estate agent and a bachelor's degree in real estate and business management, she brings over 20 years of experience in real estate management, training, and business coaching to the table. Amber's approach is focused on empowering small business owners to improve their time management and productivity skills, leading to increased business success without compromising personal life and relationships. She achieves this by offering a range of services including one-on-one coaching, group coaching, and workshops, all designed to help clients master their mindset, expand their skill set, and build efficient business systems. In this episode… Is it possible to find success and profitability in your small business without sacrificing all your time and energy? Can a strategic approach to time management and productivity make a significant difference in how you run your business and enjoy life? According to Amber De La Garza, a highly acclaimed productivity specialist, the answer is a resounding yes. Amber brings over a decade of experience in transforming the operational efficiency of small businesses. By moving from a reactive to a proactive mindset, business owners can steer their daily schedules toward high-value activities that directly impact their bottom line. Amber emphasizes the importance of planning every day with a structured yet flexible approach, allowing for a balance between strategic growth activities and immediate operational demands. Her method is not about rigid schedules but about aligning daily actions with long-term goals, ensuring a business serves both its clients and its owner's personal life. In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Amber De La Garza to delve into mastering productivity for small business success. They discuss the transformative power of effective time management, strategies for transitioning from reactive to proactive work habits, and the importance of aligning business operations with personal goals for sustainability and profitability.

3/19/24 • 47:30

Sara Kappler is the CEO of Centric Squared, a CRM-driven agency specializing in email and SMS marketing. Having pivoted to CRM consulting and email marketing after over a decade in digital consulting, Sara specializes in high-performing marketing campaigns for clients in the finance, e-commerce, and online business niches. A mom of three with a recent international move from Seattle to Germany, she started her company to challenge the 9-5 norm and create flexibility for herself. As a business growth partner, Sara is committed to her clients' success and protecting her remote team's flexibility while fostering a high-caliber, professional, and innovative team. In this episode… Remote work has redefined the traditional concept of the American dream, allowing individuals to pursue their career goals outside of the US. With many professionals following this trend, how can remote-first companies foster business growth while transitioning to a new normal in different cultures? For email marketing expert Sara Kappler, the pandemic acted as a catalyst, prompting her family to take the leap and explore new opportunities abroad. While her husband's German heritage and the prospect of exploring a new country seemed exciting, Sara dreaded her clients' reactions to her relocation. Reflecting on the challenges she encountered maintaining client relationships and scheduling overlaps after moving to Germany, she emphasizes being upfront. Sara stresses communicating changes to your customers and being sincere by considering their concerns and the timing of the transition. In addition, she emphasizes flexibility and autonomy in remote teams while leveraging systems and strong training to facilitate seamless collaboration. Her approach has not only enhanced customer loyalty but also ensured the successful execution of clients' campaigns. Tune in to this latest installment of the Financial Clarity podcast as host Hannah Smolinski chats with Sara Kappler, the CEO of Centric Squared, about her experience relocating her company to another country. Sara shares her transition from digital consultancy to running an email marketing agency, the curiosity that fueled her decision to move to Germany, her experience managing a team and client relationships across different time zones, and personal finance tips for expats.

3/12/24 • 49:41

Adam Lean is the CEO and Co-Founder of The CFO Project, a company dedicated to training financial professionals on how to offer outsourced Chief Financial Officer (CFO) and business advisory services. With an accounting background and years of experience in the corporate world, Adam transitioned into entrepreneurship, successfully launching, growing, and eventually selling two businesses. His journey in assisting other business owners led to the discovery of his true passion: educating and equipping entrepreneurs with the tools necessary to enhance their profitability and achieve financial peace of mind. In this episode… In the fast-paced world of small businesses, how can accountants and financial professionals do more for their clients and grow their own businesses at the same time? Is there a way to offer more value without getting overwhelmed by more work? According to Adam Lean, a seasoned entrepreneur, the key is to focus on training and develop a system that allows for scaling services. He emphasizes the importance of having an entrepreneurial mindset and the courage to step beyond traditional accounting roles to become a trusted business advisor. This approach not only enhances the value provided to clients but also opens up new avenues for professional growth and business development. In this episode of the Financial Clarity podcast, host Hannah Smolinski talks with Adam Lean, CEO and Co-founder of The CFO Project, about how financial professionals can expand their impact through training. They discuss the significance of understanding business numbers, the critical role of cash flow management, and the necessity of overcoming imposter syndrome to succeed in offering outsourced CFO services.

3/5/24 • 47:02

Andrea Heuston is the CEO and Founder of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal's 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who's Who, and the Key4Women Achieve Award. Andrea holds a degree in communications and design from the University of Washington. She is a speaker, author, and host of the Lead Like a Woman Show, where she features top women leaders to share their inspirational stories on life and leadership. In this episode… How can adopting an abundance mindset and demonstrating resilience lead to empowerment and success for women in the business world? According to Andrea Heuston, a seasoned entrepreneur and advocate for female leadership, the foundation of success lies in fostering an environment of abundance and resilience. Having overcome significant personal and professional challenges, she emphasizes the importance of abundant thinking not only for personal growth but as a strategy for building a thriving business. Andrea's approach underscores the power of resilience, the value of empathetic leadership, and the impact of supporting women in their entrepreneurial journeys. By leading with empathy and focusing on the collective success of her team and clients, Andrea models how women in business can achieve remarkable outcomes. In this episode of the Financial Clarity podcast, Hannah Smolinski welcomes Andrea Heuston, CEO and Founder of Artitudes Design, to explore empowering women in business through abundance and resilience. They discuss Andrea's entrepreneurial journey, her strategies for overcoming adversity, and her commitment to fostering female leadership.

2/27/24 • 43:02

Mallory Ulaszek is the Co-founder of Week of the Website, a web design agency that simplifies the process of creating websites for small businesses, agencies, and large enterprises. With a rich background in leading various marketing, finance, sales, and operations teams, Mallory leverages her extensive experience to create an intuitive web design process for firms. Prior to her current ventures, she was deeply involved in event production, fundraising strategies for nonprofits, and entrepreneurship through owning and operating multiple retail stores in the Chicagoland area. In this episode… How does transforming a traditional service into a productized offering revolutionize the way small businesses approach web design? According to Mallory Ulaszek, a pioneering entrepreneur in web services, the key lies in streamlining and structuring the design process to make it as efficient and transparent as possible. She highlights the significance of condensing the development timeline and simplifying client involvement, which directly tackles the industry's notorious opacity and project drag. By introducing a structured, week-long development sprint, Mallory's method significantly enhances efficiency, ensuring clients are actively engaged and informed throughout the creation process. This approach not only accelerates delivery but also fosters a more collaborative and stress-free experience for clients, setting a new standard for service delivery in the digital realm. In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Mallory Ulaszek, Co-founder of Week of the Website, to talk about creating a productized service. They discuss the inspiration behind Week of the Website, the importance of strategic partnerships, and tips for maintaining a consistent project pipeline. This conversation sheds light on how to efficiently package and sell a service, ensuring quality, transparency, and client satisfaction.

2/20/24 • 45:47

Chris Mursau is the President of Topgrading, a proven system that helps organizations build and maintain high-performing teams through hiring, development, and promotion strategies. Since 2001, Chris has been consulting and teaching organizations and individual managers how to pack their teams with A-Players. Chris has conducted over 2,500 in-depth Topgrading assessments for internal and external candidates, helped hundreds of people achieve their A potential, and trained thousands in the guaranteed methods for improving their success. His client list is broad and diverse, including Fortune 500 companies, small to medium-sized businesses, and nonprofit organizations. In April, Chris co-authored his first book, Foolproof Hiring, along with Brad Smart. The book reveals an easy-to-follow instruction course in Topgrading, a time-tested hiring methodology for recruiting A-Players. In this episode… In the competitive landscape of small businesses, assembling a high-performing team is not just an advantage; it's a necessity. But how can service-based businesses ensure they're attracting and hiring the A-Players who will drive their success forward? According to Chris Mursau, an expert in strategic hiring practices, the secret lies in the Topgrading methodology—a comprehensive approach designed to maximize your team's potential by ensuring each new hire is an A-Player. This methodology emphasizes the importance of a rigorous hiring process, including a detailed job scorecard, to clearly define the role and expectations, ensuring a fit not just in skills but in culture and values. By adopting Topgrading, businesses can significantly improve their chances of attracting and retaining top talent, transforming their teams into a competitive edge. In this episode of the Financial Clarity podcast, Hannah Smolinski talks with Chris Mursau, President of Topgrading, Inc., about how to grow your team with A-Players using Topgrading. They discuss creating a compelling job posting as a marketing tool, the significance of having a sufficient candidate pool, and the financial impact of mis-hiring, offering actionable advice for service-based business owners aiming to optimize their team's performance and drive their company's success.

2/13/24 • 42:45

Casey Gromer is the Founder and Fractional Integrator at C-Suite Boutique, a firm dedicated to operational leadership and business strategy for female founders. With a focus on enabling CEOs to concentrate more on their passion and purpose, C-Suite Boutique excels in creating and executing business plans that incorporate successful delegation and accountability systems. Casey leverages her 20-year background in business and marketing to foster a more equitable business environment for women entrepreneurs, moms, caregivers, philanthropists, and visionaries, offering executive operational leadership at a fraction of the cost of a full-time executive. Through her leadership, C-Suite Boutique supports a variety of industries, including health and wellness, by designing operations that alleviate day-to-day task burdens, enabling clients to scale their businesses effectively. In this episode… Navigating the transition from a solo entrepreneur to the head of a profitable agency is fraught with hurdles. How does one manage this growth while ensuring the business remains profitable and true to its founding principles? According to Casey Gromer, the journey involves meticulous planning, strategic financial management, and a willingness to adapt to the evolving needs of both the business and its clientele. She highlights the importance of compensating team members fairly, managing operational costs, and setting clear financial goals that align with personal aspirations. Casey's approach to building a profitable agency emphasizes the balance between growth, profitability, and personal fulfillment, offering valuable insights for entrepreneurs facing similar challenges. In this episode of the Financial Clarity podcast, host Hannah Smolinski chats with Casey Gromer, Founder and Fractional Integrator at C-Suite Boutique, about overcoming the challenges of growing a profitable agency. They explore Casey's strategies for financial planning, the importance of paying oneself first, and the balance of professional success with personal satisfaction.

2/6/24 • 48:44

Greg Crabtree is a Partner at CRI Simple Numbers, a firm dedicated to assisting entrepreneurs in optimizing business performance through proven financial strategies and quarterly tax planning. An accomplished speaker, author, entrepreneur, and financial expert with over 40 years of in-depth experience, Greg pioneered a metric for measuring labor efficiency and benchmarks for company and individual performance. He is the author of Simple Numbers, Straight Talk, Big Profits and its sequel, Simple Numbers 2.0, which extend his principles for turning businesses into wealth-building engines. In addition to his publications, Greg has contributed to Verne Harnish's Scaling Up and chairs the EO Wharton Executive Education Program. In this episode… Navigating the complexities of financial management in a rapidly changing economy can be daunting. How can small business owners simplify their approach to ensure sustainability and growth in such a dynamic environment? According to Greg Crabtree, a seasoned financial expert and author, the key lies in focusing on one's own business economy rather than getting lost in the broader economic trends. Greg emphasizes the importance of understanding and adapting to the changing labor market, advocating for a straightforward approach to finances. His philosophy is grounded in practicality, stripping away unnecessary complexities to reveal the core elements that truly drive business success. This approach not only simplifies financial management for entrepreneurs but also enhances their ability to make informed, strategic decisions in an ever-evolving marketplace. entrepreneurs. In this episode of the Financial Clarity podcast, Hannah Smolinski sits down with Greg Crabtree, Partner at CRI Simple Numbers. They explore the concept of 'keeping it simple' in business finances, discussing the importance of gross margin, challenges in scaling a business, and the impact of labor costs on economic trends. Greg's pragmatic advice provides listeners with valuable strategies for thriving in today's competitive market.

1/30/24 • 55:39

Vanessa Laughlin is the Principal and Founder of Banister Advisors, a firm dedicated to assisting individuals and families through complex health crises, elder care, end-of-life bereavement, and estate settlement challenges. With nearly two decades of experience in strategy development, business process improvement, and change management, Vanessa's expertise spans a broad spectrum of professional arenas. She holds an MBA with distinction from the Foster School of Business at the University of Washington and a BA in Economics from Tufts University. Vanessa's leadership and dedication have been recognized, notably as a member of the 2015 Class of Leadership Tomorrow Seattle and as a 2019 Puget Sound Business Journal 40 Under 40 Finalist. In this episode… When faced with a crisis, whether on a personal or business level, the traditional solutions don't always cut it. How can we rethink crisis management to offer more effective support and guidance during these challenging times? According to Vanessa Laughlin, a seasoned expert in crisis management, the key lies in proactive support and a personalized approach. She emphasizes the importance of having a dedicated team of advisors who can step in during these difficult times, offering guidance, resources, and emotional support. Vanessa believes that crisis management should not be a one-size-fits-all solution but rather a customized experience that empowers individuals and organizations to overcome adversity. In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Vanessa Laughlin, Principal and Founder of Banister Advisors, to talk about pioneering a new approach to crisis management. They discuss the importance of having a support system in place during crises, the role of empathy and emotional intelligence in Banister Advisor's work, and the significant impact their services have on individuals and businesses.

1/23/24 • 45:07

Karin Conroy is the Founder and Creative Director at Conroy Creative Counsel, a marketing agency specializing in the legal industry. With a focus on strategic and sophisticated marketing, Karin has established herself as a leader in redefining how law firms approach marketing. Her firm's signature program, Marketing Co-Counsel™ is rooted in the belief that a cohesive and customized marketing plan is crucial for law firms aiming to enhance their online presence, reputation, and reach. Karin also hosts Counsel Cast, a podcast clarifying marketing questions for law firms. In this episode… Designing tailored marketing services that resonate with a specific industry like law requires both creativity and strategic insight. But what does it take to create marketing services that not only attract law firms but also cater to their unique needs and challenges? According to marketing expert Karin Conroy, success in this niche comes down to understanding the specific marketing needs of law firms and offering customized, strategic solutions. Karin emphasizes the importance of building long-term client relationships, adapting services to meet evolving market demands, and leveraging the power of a well-designed marketing funnel. This blends creative design with practical outcomes, ensuring that each marketing plan aligns with the unique ethos and objectives of law firm clients. In this episode of the Financial Clarity podcast, Hannah Smolinski speaks with Karin Conroy, Founder and Creative Director at Conroy Creative Counsel, about her journey in designing specialized marketing services for law firms. They discuss the intricacies of service design, the evolution of Karin's business model, and the key strategies for maintaining successful client relationships. This insightful discussion sheds light on the unique challenges and opportunities in legal marketing.

1/16/24 • 45:23

Melina Palmer is the Founder and CEO of The Brainy Business, a firm specializing in behavioral economics training and consulting. A globally recognized keynote speaker, educator, and expert in sales conversion, Melina's work centers on helping businesses understand and leverage the principles of behavioral economics to improve customer engagement and employee participation. She hosts the award-winning podcast, The Brainy Business, which has a global listenership across 170 countries. She is an accomplished author of three books, including her latest, The Truth About Pricing. In this episode… In the intriguing world of behavioral economics, pricing isn't merely a figure on a label; it's a sophisticated interplay of psychology and strategy. How can understanding the human brain aid in navigating this complex area and enhance business success? According to Melina Palmer, a respected authority in applied behavioral economics, the key lies in grasping how the brain processes decisions. She emphasizes the importance of aligning pricing strategies to a business's identity, distinguishing between quality and value positions. Understanding how factors like context, perception, and psychological influences can significantly influence pricing decisions is also crucial. Melina's insights challenge traditional pricing notions, revealing that it's less about the actual cost and more about the perceived value and overall experience. In this episode of the Financial Clarity podcast, Hannah Smolinski welcomes Melina Palmer, Founder and CEO of The Brainy Business. They discuss how behavioral economics influences pricing strategies, strategies for overcoming personal biases in setting prices, and how to refine your pricing approach in a market driven by complex human behaviors.

1/9/24 • 42:13

Samantha Irwin is a public speaker, small business coach, and consultant. She brings 25 years of leadership experience, having taught middle school for over 12 years. In June 2006, Samantha pivoted from educator to entrepreneur, purchasing a 21-room historic boutique hotel. As a business owner, Samantha developed top-notch marketing skills and enhanced her people skills, which emerged into new business ventures — the Power of People Academy and Creating A Culture Deck. While the academy is an on-demand training program supporting and empowering teams to create first-rate customer experiences, the culture deck is a leadership tool designed to boost customer and staff retention. In this episode… Customer experience encompasses a customer's feelings and perceptions after interacting with a brand's services and products. CX begins before a purchase and continues throughout the customer's relationship with the brand. What are some steps to ensure your customers have enjoyable encounters? Samantha Irwin, an expert in consumer relations, recognizes that the customer experience begins with the staff. One way to ensure that your customers are well-cared for is to first attend to the needs of your employees through effective training, support, and empowerment. To guarantee memorable customer experiences, implement a customer journey map, which visualizes a customer's experience with a brand. This process begins when a customer initially engages with your brand and includes anticipating their questions and concerns and addressing their emotions. Furthermore, the customer experience continues after leaving your establishment, leading to repeat business. On today's episode of the Financial Clarity podcast, Hannah Smolinski welcomes Samantha Irwin, public speaker, small business coach, and consultant, to explore customer service. Samantha shares her entrepreneurial journey, explains the customer journey map and how it converts prospects to customers, and discusses the Power of People Academy, a platform educating and empowering frontline staff to deliver excellent customer service.

1/2/24 • 51:29

Sarah Russo is the Founder of Page One Media, a boutique literary publicity and marketing firm. With over 20 years of experience in the publishing industry, she has demonstrated expertise in a broad spectrum of areas, including communications, traditional marketing, social media marketing, branding, and business development. Her career includes significant roles at major publishing imprints and as Global Head of Audience Engagement at Oxford University Press. Sarah has been instrumental in promoting major literary events, tours, partnerships, and series, and is known for her work in launching individual projects and literary start-ups. In addition to her professional accomplishments, Sarah is a recognized speaker at conferences and book festivals. In this episode… The journey to publishing a bestseller is filled with challenges and nuances that many aspiring authors and entrepreneurs struggle to navigate. What does it take to not only publish a book but also ensure it reaches a wide audience and achieves commercial success? According to Sarah Russo, a seasoned expert in the literary public relations industry, success in book publishing and marketing hinges on a strategic approach that combines savvy marketing techniques with an in-depth understanding of the literary landscape. Sarah emphasizes the importance of understanding your target audience, the timing of a book launch, and the significant role of social media in amplifying a book's reach. Her insights are grounded in over two decades of experience, offering a rare glimpse into the mechanics behind turning a manuscript into a bestseller. In this episode of the Financial Clarity podcast, Hannah Smolinski hosts Sarah Russo, the Founder of Page One Media, to discuss the intricate world of book publishing and marketing. They explore the essential strategies for making a book a bestseller, the impact of social media in the literary world, practical tips for authors navigating the publishing industry, and key factors that influence a book's market success.

12/26/23 • 50:52

Caity (Caitlin) Cronkhite is the Founder and CEO of Good Words, a technical writing and documentation consulting firm. Good Words provides strategic, management, and implementation support to companies across different industries, ranging from Fortune 500 companies to small five-person startups. Caity grew up on a farm in Indiana and majored in technical writing at Carnegie Mellon University. In this episode… Embracing risk and seizing opportunities are vital in the entrepreneurial journey, but how does one turn these concepts into a thriving business? In a world where the only constant is change, can a YOLO (You Only Live Once) attitude be the key to business success? According to Caity Cronkhite, a freelancer turned entrepreneur, it certainly is. Her approach, which entails blending a willingness to take calculated risks with a deep commitment to learning and growth, has been pivotal. She emphasizes the importance of staying agile, adapting to market changes, and consistently seeking new opportunities for expansion and improvement. Caity's story is not just about growing a business, but also about the personal development that comes with embracing uncertainties in entrepreneurship. In this episode of the Financial Clarity podcast, Hannah Smolinski talks with Caity Cronkhite, Founder and CEO of Good Words, about transforming a YOLO mentality into a business growth strategy. They discuss Caity's unique journey, the challenges and triumphs of running Good Words, and the importance of financial metrics and payment terms in managing a business. This episode offers invaluable insights into the entrepreneurial mindset, financial management, and the power of seizing opportunities in business.

12/19/23 • 48:55