Show cover of microwire.news podcast

microwire.news podcast

Podcast content from both microwire.news and mcgallen.com sites, on tech, marketing, communication and leadership. For more information, visit https://mcgallen.com.

Tracks

5 keys to unlocking a successful collaboration with your PR agency
So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency? Find out more @mcgallen.
04:27 11/23/23
@McGallenFL350 - 20231115
In this episode, we talk about LinkedIn removing carousel posts near the end of the year, the new Tadpole webcam from Opal for laptops, and the TCL 40 NXTPAPER smartphone. Find out more @mcgallen.
03:28 11/15/23
@McGallenFL350 - 20231108
In this episode, we talk about using the REAP method to learn faster and better, getting a decent smartphone for less than 150 USD, and how Huawei became a contender for AI chips. Find out more @mcgallen.
02:44 11/8/23
@McGallenFL350 - 20231024
In this episode, we talk about a safe and effective disinfectant infused with table salt, the password-less future to secure logins, and Indonesia as the land of tech unicorns in South East Asia. Find out more @mcgallen.
03:38 10/24/23
@McGallenFL350 - 20231016
In this episode, we talk about a Captcha alternative from Cloudflare that would not frustrate anybody, handling third-party crises, and a tiny lightweight umbrella from Fulton that is almost pocketable. Find out more @mcgallen.
03:37 10/17/23
@McGallenFL350 - 20231004
In this episode, we talk about an innovative means to remove carbon dioxide from the atmosphere by binding it to concrete, Japan and Indonesia in the top ten of Coursera's Global Skills Report 2023, and understanding the new generation of communicators and journalists. Find out more @mcgallen.
03:23 10/4/23
@McGallenFL350 - 20230928
In this episode, we talk about Flint's paper battery innovation, quiet hiring versus quiet quitting at the workplace, and that crisis management may become more prevalent for public relations and communications. Find out more @mcgallen.
03:17 9/28/23
@McGallenFL350 - 20230920
In this episode, we talk about Huawei NearLink as the potential successor to Bluetooth, Google's updated SEO Playbook rules, and why radio is important for public relations and marketing practitioners. Find out more @mcgallen.
03:38 9/20/23
@McGallenFL350 - 20230913
In this episode, we talk about developing games, the water cooling demands of AI and big data, and how coffee waste can make concrete stronger. Find out more @mcgallen.
03:34 9/13/23
@McGallenFL350 - 20230908
In this episode, we talk about NUC small form factor computers, the challenge of working from home with company demands, and what happens when artificial intelligence (AI) causes havoc to our business reputation. Find out more @mcgallen.
03:39 9/8/23
Pilot and leadership transformation in the age of AI
When we think of artificial intelligence or AI, its hype seem to permeate through every industry, with some people already thinking that AI would replace some of the human workers, or even displacing entire sectors of industries altogether. Aviation is no different. Aircraft manufacturers and airlines are hoping for AI and automation to eventually replace at least one of the operating pilots in a two-pilot flight deck, if not replacing all human pilots altogether eventually. But is that possible for the foreseeable future? Let's explore some of this. Find out these and more @mcgallen. 1. What is AI? 2. Is AI ready? 3. EASA AI Roadmap 2.0. 4. AI use cases in the aviation industry. 5. Will AI replace pilots? 6. A glimpse into what can pilots do with AI today. 7. And one more thing…
09:33 8/31/23
Top 5 PR strategies your business can win against competition large and small
What are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is a lot more than media relations. Find out these and more @mcgallen.
04:38 8/11/23
3 critical steps on how PR can help you with ESG
Governments worldwide are starting to crack down on greenwashing, with Europe, America, and even Asia strapping up for such crack downs. Greenwashing is when organizations promote themselves as environmentally friendly rather than actually reducing their environmental impact. Such acts are deceitful and even illegal. How then, can public relations counselors help organizations on the right track of ESG? Find out these and more @mcgallen.
04:03 4/27/23
5 Leadership lessons from aviation
If you have sat in a cockpit before, whatever the type of aircraft, you will know there is magic and adrenaline in the tiny space. Imagine the word "Rotate" and your right hand on the thrust levers and your left hand on the yoke or flight stick, and you ascend with tons of steel lifted into the air to the heavens. That feeling is indescribable no matter how many times you take off. Let me count the five ways which aviation taught me on what a leader should be. Find out these and more @mcgallen.
04:55 4/17/23
4 tips of AI prompt engineering for PR
Some businesses are predicting hundreds of millions of jobs will be lost with the advent of AI. At the same time, AI is creating new jobs, which demand different skill sets and knowledge, such as "prompt engineers". What is "prompt engineering"? Essentially, it is about asking smart questions or giving articulated commands to an AI system, so that the AI can reply with good and elaborate answers. So, what are the 4 basics of prompt engineering? Find out these and more @mcgallen.
04:12 3/31/23
The 5 Cs of speechwriting for the C-suite
Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one? Let us offer the 5Cs of a good speech. Find out these and more @mcgallen.
04:09 3/27/23
Are your spokespersons just non-player characters (NPC) in the media?
The dictionary defines a non-player character, or NPC, as a video game character that is not controlled by a player of the game. So, if you are a business, would you want your spokespersons to be player characters that matter in the media and to stakeholders, have a resounding and resonant impact, or would you rather they be NPCs? So, what are the 3 minimal attributes to be a contender in the public relations arena rather than a non-player character? Find out these and more @mcgallen.
04:06 3/22/23
When tech goes down, the show must go on
What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? What is your crisis management plan when your favorite technologies fail you? Can your business still stand and continue? Find out these and more @mcgallen.
04:46 3/20/23
Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere. What to do with bad news and a crisis? Let us offer 4 key thoughts. Find out these and more @mcgallen.
04:14 3/17/23
Authentic social media to the rescue in a crisis
You may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Through the ordeal, the sushi chain received the most rapport from their fans on social media. So, why is social media important in public relations especially in a crisis? Find out these and more @mcgallen.
04:14 3/14/23
5 crippling public relations mistakes to avoid
A crisis is something all of us wish to avoid. However, it would be foolish to make mistakes to create public relations mistakes that escalate into crises. So, what are some of these mistakes to avoid? Find out these and more @mcgallen.
03:56 3/9/23
Beyond mainstream media pitching and going online
Public relations is about reaching all stakeholders, through all means. And so, while some people still imagine public relations to be only media relations, it is so much more. And every generation finds their news sources differently from the previous generation. For example, those born in the 60s and earlier, and maybe the 70s, may still read news from traditional sources such as broadcast and dailies. But progressively, especially post-pandemic, online is the way to go. But what kind of online media? Let us discuss some online platforms and even audio as means of outreach to younger generations. ind out these and more @mcgallen.
03:27 3/8/23
5 steps to create NFTs for brands and asset protection
Non-fungible tokens (NFTs) have gained a lot of attention recently. For brand owners and businesses, they represent a new asset category to assert ownership, and can be made digitally available, including for sale. This opens up new opportunities for communication and revenue, something quite different from the usual earned media outreach. Something with value, especially if the market values it, may garner more publicity than other mere information collaterals. Let us briefly illustrate the 5 steps to create NFTs. Find out these and more @mcgallen.
04:40 3/3/23
4 ways to build social proof to boost public relations
Public relations is not media relations. Public relations is more than media relations. Public relations is more than media relations. That's why it is called Public relations. Any member of the public, whether that be the media, the government, institutions, non-profits, customers, prospects, or the world, is part of this public that public relations aim to reach out to. As such, we need to think farther and deeper when we build up a brand and find the broadest audience to resonate with our business. This in a nutshell, is social proof. What are 4 ways you can build social proof to boost your public relations? Find out these and more @mcgallen.
03:47 3/1/23
4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or not. Find out these and more @mcgallen.
06:13 2/14/23
Introduction to the McGallen and Bolden media training program
This is our media training and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have trained startups, tech companies, industrial and manufacturing businesses, healthcare related businesses such as hospitals and products, fast moving consumer goods companies in fashion, audio visual equipment, hospitality, non-profits, and many more. We have several versions of this training program for the C-suite executives and business leaders. We have a full media training program that covers all kinds of media, with crisis communication components, and a simulated television interview and critique at the end of the program. We have a shorter version without the crisis communication component, with or without the simulated television interview and critique. We have a much shorter version just for broadcast and online audio video interviews, without the crisis communication component. The whole training program is customizable depending on the client, if they desire extra consulting and customization. We will normally talk through the evolution of the media landscape in the Asia Pacific, and how that relates to the global media and political scene. We examine the importance of respecting the agenda of the media in serving their stakeholders, who are the audiences and readers, who in turn can be our prospects and customers. We cover the fundamental questions journalists will always ask, and how to prepare for interviews, whether that be for print, broadcast, or online. For each type of media, whether print, broadcast or online, what should we as spokespersons prepare for and provide them. We also run through the dynamics and essentials of media interviews. For rapid response and newsjacks, how should we as spokespersons be prepared for? How do we communicate and relate well with journalists? And if there are difficult questions or questions we wish to avoid, how should we deal with them? What is a simple and effective way of telling compelling stories? How can we adopt simple aviation leadership and crisis management principles in handling media crises? And we end with a simulated television interview with critique. Find out these and more @mcgallen.
11:29 2/13/23
3 critical tips to get your spokespersons ready for media interviews
I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations' publicity efforts, but also lost credibility in front of the public. It is very important to make sure you have the right people to take on media interviews. Let me share 3 critical tips your spokespersons must especially consider before stepping into a broadcast media interview. Find out these and more @mcgallen.
04:31 2/13/23
5 recommendations for building lasting brands
Brands, need time to build, and good brands that last, need love to build. What then, is the power of heritage in a brand, and can we learn something about these brands to build lasting brands? We have 5 recommendations. Find out these and more @mcgallen.
06:21 2/10/23
6 tips on handling difficult questions in Crises and Public Relations
Now and then, as a spokesperson for a business, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is impolite and improper as a spokesperson to lambast the journalist, or dismiss questions as if you are above them. We recommend 6 tips on handling difficult questions from journalists. Find out these and more @mcgallen.
04:58 2/10/23
Theoretical physics and the art of crisis management
When folks think of theoretical physics, some may imagine a bunch of nerds or geeks in the light of Big Bang Theory, the television series that ran for an amazing 12 seasons. Yes, physics, to many, may just be something esoteric scientists are stretched out in a room drawing figures and charts on a whiteboard for days on end. However, did you know that theoretical physics can have practical applications in our daily lives? And they do. And even more interestingly, if you stretch your mind a little, theoretical physics may have bearing on crisis management as well. Let me just quote 3 such theoretical physics principles to illustrate this point. Find out these and more @mcgallen.
07:14 2/10/23