The Marketing Lawcast

Unlock the secrets to a thriving law practice in the digital age with insights that could redefine your firm's future. What if scaling your estate planning or elder law practice to 7-figures didn’t have to feel like navigating uncharted waters? Join me, James Campbell, as we explore how to convey empathy, confidentiality, and reliability through digital channels. In today’s fast-evolving landscape, traditional client engagement methods fall short, and reimagining your approach is crucial to standing out. Discover how to address the complexities of targeting a diverse audience with specific needs while avoiding common pitfalls like partnering with marketing agencies that lack niche expertise.Integrating associate attorneys into your law firm doesn’t have to be a daunting task. We’ll discuss strategies for ensuring a seamless transition that aligns with your firm's culture and objectives. The importance of fostering collaboration and clear communication cannot be overstated, and by aligning associate goals with firm objectives, you can build long-term commitment. Delve into techniques for generating leads and building credibility through creative methods like email campaigns and social media. These insights aim to maintain productivity and profitability while nurturing client relationships.Finally, tackle targeted growth strategies head-on, from optimizing for high-intent keywords to expanding into new locations with tailored local SEO efforts. Learn how to harness the power of on-demand educational webinars and sophisticated paid ad targeting to capture "buyers in pain." Consistent Google business profiles and location-specific content help maintain a strong brand presence even as you expand. Whether you're facing the challenges of transitioning from litigation to estate planning or seeking to bolster your firm's reputation with five-star reviews, this episode offers the support you need to confront these hurdles and drive lasting success.Video version on YouTube Book your free Discovery Call with my team.

3/19/25 • 39:12

Are you considering a career transition from litigation to estate planning? A self-proclaimed "recovering litigator," Thomas Limón shares the challenges and triumphs of making that leap. Join the discussion as Limón and Host James Campbell explore the unique hurdles faced by attorneys in this transition—including the need to build competency in a new area of law, secure clients, and navigate the complexities of creating a thriving practice. Discover the importance of building client trust, utilizing targeted marketing strategies, and collaborating with experienced professionals, all while emphasizing the value of investing in your education and practice. As the conversation unfolds, you'll gain practical tips about leveraging technology to enhance client experience and operational efficiency. This episode is not just a roadmap for legal practitioners; it's an inspirational narrative, highlighting the potential for growth and success in the ever-evolving field of estate planning. Expect to leave feeling empowered, equipped with knowledge, and inspired to navigate your own journey in the legal landscape. Tune in to learn and grow with us!Video version on YouTube Book your free Discovery Call with my team.

3/5/25 • 32:12

What drives an attorney to pivot from a high-stakes litigation environment to a fulfilling career in estate planning? In today’s episode, we discuss this transformation with Attorney Thomas R. A. Limón, who candidly shares his personal journey away from the courtroom and into a space centered around family advocacy. The conversation highlights the countless hours spent in litigation versus the precious moments missed with loved ones, ultimately leading to his decision to focus on estate planning. Thomas unravels the nuances of his work, emphasizing that estate planning is not solely about preparing for death but about ensuring families are cared for during life’s unpredictable moments as well. The dialogue sheds light on the essential yet challenging conversations families must have about their legacies, including addressing guardianship for children in precarious situations. With insight on client advocacy and emotional intelligence, discover how Thomas imparts invaluable lessons about facing uncomfortable topics without trepidation. Join us in this eye-opening conversation and discover how you too can prepare for the inevitable in a manner that honors those you cherish most. Be sure to subscribe and share this episode with those you know who might benefit!Video version on YouTube Book your free Discovery Call with my team.

2/26/25 • 21:31

Unlock the secrets to crafting a successful webinar funnel with insights from Integrity Marketing clients like John McNair, who achieved nearly 600 registrations and 95 booked calls, all while maintaining a cost per lead of just $17. Discover how to sidestep common pitfalls that derail webinars and instead, learn practical strategies that ensure your success. We'll guide you through creating a compelling script using the "doctor frame," which emotionally engages your audience by illustrating the triumphs of taking action and the consequences of not doing so. Plus, we emphasize the importance of high-quality audio and video production to attract the premium clients your legal services deserve.Join us as we explore the significance of a strong call to action, one that resonates with your prospects' deepest desires and nudges them toward booking a discovery call. It's all about transforming leads into clients, and this episode doesn't stop at technique; it highlights the value of effective sales training for everyone on your team tasked with follow-up calls or meetings. Whether you're a newcomer to webinars or seeking to refine your approach, this episode is your definitive guide to elevating your digital marketing strategy and amplifying your legal practice's success.Video version on YouTube Book your free Discovery Call with my team.

12/11/24 • 12:28

Unlock the secrets to transforming your webinars from mediocre to mesmerizing. Imagine your audience not just attending, but engaging and converting. On The Marketing Lawcast, James Campbell examines the art of crafting compelling evergreen webinar funnels, revealing how to sidestep common missteps that often sabotage success. Whether it's overwhelming your audience with too much information or delivering a presentation that's too bland, these pitfalls are preventable.  If you're ready to take advantage of the powerful revenue generator an on-demand webinar can be, this episode will outline the major mistakes most law firms make so you can avoid them and ensure your message resonates effectively.Join James on this journey as he equips you with the insights and tools needed to elevate your firm's marketing game to a whole new level.Video version on YouTube Book your free Discovery Call with my team.

11/27/24 • 09:17

What if you could transform your legal practice with strategic marketing that doesn't break the bank? On the Marketing Lawcast with James Campbell, we promise to show you how estate planning, elder law, and probate attorneys can maximize their marketing budgets through carefully crafted paid advertising strategies. This episode unlocks the secrets to integrating organic marketing with paid efforts, focusing on building trust and meaningful client relationships rather than resorting to aggressive advertising tactics. Learn how to allocate your budget wisely to balance lead generation with low client acquisition costs, ultimately ensuring a high return on investment.We also share inspiring success stories from Phil Ruce and Michele Ungvarsky, two attorneys who revolutionized their practices with tailored paid marketing strategies for their local regions. Discover how Phil dramatically reduced his cost per lead and doubled his monthly leads with the help of IMS, and hear Michele's journey of overcoming growth challenges with a strategic SEO overhaul and webinars to pre-qualify leads. Their experiences illustrate the transformative power of strategic paid advertising marketing, offering a roadmap for attorneys looking to elevate their strategies and drive real business growth. Tune in to learn how optimizing your website, leveraging social media, and using smart advertising options like Google Local Service Ads can make a remarkable difference in your practice.Video version on YouTube Book your free Discovery Call with my team.

10/23/24 • 32:30

Curious about how to pinpoint market opportunities and build a specialized legal practice from the ground up? Join us as we sit down with David Payne, a seasoned estate planning attorney from Southwest Missouri. In this episode, David takes us through his transformative journey from a general practitioner and litigator to becoming a focused estate planning expert. Discover the moment of clarity that led him to this strategic pivot and the invaluable lessons he learned about sales training and maintaining a genuine, client-centered approach while balancing the demands of running a successful business.But that's not all! We also delve into the art of building a formidable attorney team. David shares his methods for hiring the right associates, Jeff and Bill, and the importance of aligning their goals with the firm’s vision. Learn how sales training with Integrity Marketing Solutions played a pivotal role in this transition and the unexpected perks of adding new attorneys to the mix, including enhanced client relationships and perceived authority. If you're looking to understand the secrets to achieving a balanced work-life dynamic while growing a robust legal team, this episode is a must-listen!Video version on YouTube Book your free Discovery Call with my team.

8/28/24 • 36:47

Can you imagine your practice consistently attracting the best clients without spending a dime on ads? Join me, James Campbell, as I uncover the secrets of building online authority and why it’s the key to skyrocketing your estate or elder law practice’s success. This second part of our two-part series dives deep into the world of SEO, explaining the vital technical aspects and strategies that can propel your firm to the top of Google rankings. Discover why higher-ranking firms secure the most qualified leads and how earned authority far outweighs paid placements in search results. We'll dissect Google’s page one, revealing the critical importance of appearing in the coveted top spots where 84% of all clicks go. Gain insights into the different types of leads and why some are more valuable than others, ensuring you attract the most promising prospects while steering clear of the least fruitful ones. This episode is packed with actionable advice and real-world examples, laying the groundwork for our next session, where actual clients share how increased online authority has transformed their practices and boosted their revenue. Don't miss out on this opportunity to elevate your digital marketing game and drive your practice to unparalleled growth!Video version on YouTube Book your free Discovery Call with my team.

8/21/24 • 15:15

What if you could transform your solo estate planning practice and achieve remarkable growth with a few strategic tweaks to your online presence? Join us on this episode of the Marketing Law Cast, where we uncover the story of Shawn, an estate planning attorney who transitioned from California to Texas, encountering numerous challenges along the way. Struggling with inconsistent lead flow and revenue instability, Shawn turned to SEO and building an authoritative online presence. The results were astounding—within months, Shawn was billing up to $100,000 in a single month and closing nearly 80% of his leads. Learn the strategies and techniques that made this possible and how you can apply them to your own practice.We delve into actionable insights for maximizing your law firm's online authority, focusing on key elements like optimizing your Google Business Profile, enhancing on-page SEO, managing reviews, and building authoritative backlinks. Discover how to claim and update business citations, leverage automated systems for review management, and create impactful long-form content for reputable media outlets. We'll also discuss the importance of localized content and technical SEO improvements. To take your firm's marketing strategies to the next level, don't forget to book a free strategy call through our website. Tune in for expert advice and real-life success stories that can help you elevate your practice to new heights.Video version on YouTube Book your free Discovery Call with my team.

8/14/24 • 15:57

Curious about how to turn a solo law practice into a multi-million-dollar firm? Join us on the Marketing Lawcast as we sit down with Philip Ruce, an estate attorney from Minneapolis. Philip shares his inspiring story of starting his practice solo in 2014, with the steadfast support of his spouse, and growing it into a thriving firm with five lawyers and five staff, generating $2.5 million annually. His journey from a background in wealth management to becoming Minnesota's highest-rated attorney on Avvo is filled with invaluable lessons on dedication and strategic growth.In this episode, we uncover the secrets behind effective marketing strategies for law firms operating on limited budgets. Philip explains how leveraging platforms like Avvo and Google Business reviews can significantly enhance your online presence, even when competing against larger firms. Discover how to automate review requests using tools like Zapier and Pipedrive, and learn about the importance of consistent solicitation to maintain a strong online reputation across multiple office locations. Additionally, we explore the benefits of implementing a tiered membership program to ensure ongoing client support and steady income.Philip also delves into the challenges of scaling a law firm and the importance of delegating tasks that drain your energy. He emphasizes focusing on high-value work and aligning roles with team members' strengths to foster innovation and growth. Tune in for practical advice on business development coaching, building strong referral relationships, and the continuous nature of marketing efforts. This episode provides a comprehensive guide for any attorney looking to grow their practice while ensuring client satisfaction and staff security.Video version on YouTube Book your free Discovery Call with my team.

7/25/24 • 47:06

Estate planning attorneys, are you inadvertently lecturing when you should be diagnosing? Today's episode is your wake-up call, transforming the way you present your services online from a professorial stance to a medical one. We dissect the common error of over-educating potential clients— a trap that could be sapping the urgency and action out of your client interactions. By adopting a problem-solving demeanor, akin to that of a skilled physician identifying and treating a patient's ailments, you'll find the key to unlocking higher conversion rates and drawing in a clientele that's ready to take decisive steps. Plus, we'll reveal why consistent marketing efforts are not just optional, but necessary for the lifeblood of your practice.Shifting gears, we get down to brass tacks with the foundational aspects of SEO that will amplify your online presence. Stay tuned as we navigate the terrain of generating unwavering traffic and the art of accumulating those coveted five-star reviews that set you apart in the Google galaxy. From the intricacies of maintaining spot-on business listings to the nuances of crafting backlinks with the finesse of an SEO maestro, we've got you covered. We even pull back the curtain on our bespoke strategy for creating long-form content that doesn't just inform, but magnetically pulls the right audience to your digital doorstep. And let's not forget about sprucing up that Google Business Profile; it's the front door to your virtual firm, and we're here to make sure it shines.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

5/7/24 • 18:17

Are your estate planning consultations leaving your clients befuddled with legal lingo instead of clearly addressing their concerns? Say goodbye to unpaid consulting and hello to truly impactful client connections in this latest episode with your host, James Campbell, Chief Growth Officer at IMS. James uncovers the art of transforming complex legal discussions into meaningful conversations that resonate with your clients' lives and needs. It's not about overwhelming them with knowledge; it's about providing them with the understanding they need to see the value in your services.Dive into the heart of client-focused marketing and sales strategies that go beyond giving away free advice. Learn how to craft your expertise into an irresistible package where the perceived value skyrockets, and so does your practice. James breaks down the essentials of striking the right balance between informative and profitable, ensuring your estate planning services are not just heard, but sought after. Join him for these game-changing insights, and don't forget to connect with us for even more ways to enhance your estate planning business.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

4/26/24 • 11:47

Webinars: the digital graveyard for marketing, or an untapped goldmine for your law practice? Dispel the myths with me, Jennifer Goddard, as I dissect why your firm's future might just hinge on mastering the online arena. This episode is not your run-of-the-mill pep talk; it's the revelation of a St. Louis law firm's whopping 62% revenue surge, achieved through the alchemy of a fine-tuned web presence and strategic webinar deployment. Buckle up for a tour of digital marketing done right, where the growth of your practice could be a few clicks away.Steering clear of the tired seminar circuit, I expose the transformational potential webinars carry for estate planning and elder law firms. From my first-hand account of the industry's evolution, we traverse the journey from print-heavy promotions to the dynamic, limitless digital landscape. Uncover the nuances of a webinar campaign that can expand your client base and fatten your bottom line, without bulking up your team or burning through your budget. Tune in and tune up your firm's digital strategy to ride the wave of innovation that's reshaping legal marketing.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

4/17/24 • 11:50

Unlock the secrets to dominating the digital landscape with your host, James Campbell, Chief Growth Officer at Integrity Marketing Solutions and a wizard in the realm of internet strategy for estate planning and elder law attorneys. Prepare to be enlightened on transforming your online presence into a beacon of authority that commands the attention of high-intent searchers in  need of legal expertise. James dissects the art and science of achieving local dominance, revealing how to optimize your website with keyword-rich content, accurate business listings, and a robust digital footprint that Google can't help but notice. From leveraging glowing client reviews to crafting engaging, locally-focused content that resonates with your community, you'll learn how to cultivate a compelling online presence that not only elevates your practice's visibility but also translates into tangible business growth. This episode is an essential listen for lawyers eager to harness the internet's full potential and ensure their firm stands out in a crowded digital marketplace.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

4/8/24 • 10:39

Navigating the twilight years of our loved ones can be as complex as it is emotional. But Michelle Unvarsky, a seasoned attorney from Las Cruces, New Mexico, joins us to shed light on how to handle these challenges with foresight and empathy. In this episode we uncover the value of estate planning and elder law, understanding the profound impact it had on Michelle's personal life, especially in the wake of her father's dementia. She draws from her reservoir of experience to highlight the importance of preparing for the future with dignity, and the difference between estate planning and elder law, ensuring that families are equipped to handle the unexpected turns life may take.This heart-to-heart doesn't shy away from the tough conversations, including end-of-life decisions and New Mexico's right-to-die law, as we offer insights into the power of timely decision-making. The spotlight is cast upon the legal strategies such as irrevocable trusts and utilization of the Pension Protection Act, designed to protect assets and navigate the Medicaid process with finesse. Michelle's expertise guides us through the nuances of early consultation, asset preservation, and the wealth of resources that can support families through these trying times. Her commitment to education emerges as a beacon of hope, offering clarity and direction through the fog of uncertainty that surrounds aging and care.Lastly, we tackle the art of nurturing growth and authority within the legal profession. Michelle's personal success story serves as a testament to the effectiveness of community engagement through workshops and webinars. We also uncover the strategic advantage of honing a legal niche, as specialization is not just a marketing tactic but a commitment to mastery that attracts a dedicated client base. Her methods, such as a robust online presence and outsourcing content creation, could be just the catalyst other attorneys need to elevate their practices to new heights. Join us for an episode brimming with heartfelt advice and professional acumen that promises to resonate with both families planning for the future and aspiring legal experts alike.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

4/3/24 • 32:48

Prepare to unlock the strategies that can catapult your law firm to new heights, as we sit down with the incomparable Victoria Collier of Quid Pro Quo Law. Witness the journey firsthand, from the founding of a successful estate planning and elder law firm to its high-value sale, and beyond. Victoria, an authority on the topic, generously shares the blueprint for understanding your firm’s worth, fostering growth that doesn't hinge on the owner, and the power of business valuations to target improvements across marketing, sales, and production. Navigating the complexities of law firm management and acquisitions requires a masterful balance of maximizing profit and minimizing risk—areas we dissect with finesse throughout our conversation with Victoria. Explore the transformative benefits of contingency planning, staff cross-training, and marketing diversification to future-proof your practice. Take in the wisdom on succession planning, the art of delegation, and how these can not only reduce legal liabilities but also vastly improve your quality of life. Our discussion is packed with actionable advice and real-world examples, making it an indispensable listen for any law firm owner poised for success and yearning for a fulfilling 'life after law.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

3/27/24 • 32:13

Ever wondered how your law firm can outrank competitors and secure that coveted spot in Google's Map Pack? You're about to get a crash course in digital marketing mastery specifically tailored for law firms aiming to conquer the digital space in 2024. We're peeling back the layers on the complex world of on-page SEO, Google Business Profiles, and how to craft content that not only resonates with your audience but also with Google's algorithm. And if you think social media is just for sharing memes, our deep-dive into its surprising SEO benefits and audience building tactics for retargeting in paid advertising will have you rethinking your digital strategy.Let's talk foundations. Before you even think about splurging on pay-per-click campaigns, there's groundwork to be done, and I'm walking you through every step. From ensuring your website is a conversion powerhouse to producing engaging content and building your email list, these are the non-negotiables that set the stage for a thriving online presence. And when we do venture into the realms of Facebook and Google ads, I'll guide you through targeting the right demographics and making data-driven decisions on where to allocate your hard-earned marketing dollars.Closing the deal isn't just about attracting leads; it's about converting them into loyal, high-paying clients. If you've been struggling to harness the full potential of internet leads for your estate planning or elder law firm, you'll find our insights on maintaining premium fees and optimizing your sales process invaluable. Plus, we're not just talking theory here—I've got a practical toolkit to help you engineer your business targets and a checklist to audit your current tactics, ensuring you're on the fast track to achieving your revenue goals with finesse and certainty.Download ALL of the Bonus Materials mentioned in this series: https://drive.google.com/drive/folders/1FkQdF41WIR82zGtgO86jmy0BkE6DnUdz?usp=sharingGrow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

2/19/24 • 31:15

Ever wondered how a few strategic changes to your law firm's website could dramatically increase your client intake and revenue? Strap in as we reveal how optimizing your digital presence could be the key to unlocking a surge in conversions. Throughout this episode, we dissect the elements of conversion design that can transform your law firm's website into a client-magnet powerhouse. We'll guide you through the ins and outs of connecting with your target clientele, the use of authentic visuals to convey your firm's unique story, and the compelling draw of online reviews to bolster credibility and engagement. It's not just about driving traffic—it's about making that traffic count.Our exploration doesn't stop there; we merge the worlds of website conversion and SEO to bring you a strategic checklist tailored for law firms ready to climb the ranks. Imagine your firm dominating Google search results, capturing clicks without spending a fortune on ads—if that's the vision, this episode is your blueprint. We share insider tips on achieving a mobile-friendly platform that loads at lightning speed and how these factors, combined with a smart SEO strategy, can put you a step ahead of your competition. No guests this time, just pure, actionable advice to help your firm rise to the top.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

1/31/24 • 27:59

Unlock the secrets to constructing a powerful Internet marketing plan for your law firm. In this episode, I dissect the intricacies of your law firm's performance, breaking down everything from monthly revenue to the nuts and bolts of new case acquisition. Get your hands on our invaluable worksheet - a tool that translates lofty annual goals into manageable monthly milestones, while keeping a keen eye on the average fees and number of cases necessary for success.This episode is a masterclass in strategic growth, blending your firm's mission, vision, and values with actionable insights. Discover how to captivate leads with a combination of organic SEO, content marketing, and an unshakable email database, then seamlessly convert them into clients with a website that's as persuasive as it is beautiful. I'll walk you through optimizing your firm's trajectory with savvy advertising strategies, raising average fees, and streamlining your sales processes. Whether you're eager to enhance your website's functionality or simply craving examples of successful law firm marketing practices, this episode offers a treasure trove of expertise to aid you on your path to a flourishing practice.Copy and paste this link into your web browser to get the worksheets: https://docs.google.com/spreadsheets/d/19-0gFzAdnJozvsR7Js4Hl3KH0UnhU5j0/edit?usp=sharing&ouid=103132793539684697853&rtpof=true&sd=trueGrow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

1/23/24 • 21:02

Embark on a journey with me, Jennifer Goddard, as we navigate the essentials of developing a transformative digital marketing plan for the year ahead. With a promise to illuminate the path towards a more purpose-driven practice, our discussion zeroes in on the heart of your firm's mission, enabling you to set forth with goals that not only reflect your passion for aiding families and seniors but also align seamlessly with your practice's core values. The distinction between mere objectives and the profound 'why' that fuels them becomes crystal clear as we traverse the landscape of digital marketing for estate planning and elder law attorneys.As your guide, I intertwine anecdotes from my own experiences with tales from the trenches of legal marketing to articulate the symbiotic relationship between a lawyer's calling and their marketing approach. This episode is designed to stir introspection and reignite your dedication to the profession, providing a blueprint for a marketing strategy that resonates deeply with your firm's aspirations. Together, we'll uncover the essence of goal setting that's both heartfelt and effective, setting the stage for a year of growth and fulfillment.Register to watch the class LIVE on January 18, or catch the replay: https://imsrocks.com/your-2024-marketing-plan/Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

1/17/24 • 18:24

Ever find yourself scratching your head over the convoluted puzzle that is digital marketing for estate planning and elder law? You're not alone, and this episode packs a punch with tailored strategies that promise to sharpen your online presence and attract a constant stream of new clients. We dissect the complex beast of marketing in a field where one-off clients are the norm, and the competition extends far beyond the courtroom—venturing into the territory of online legal services. With a keen focus, we uncover the truth behind the cost-effectiveness of digital campaigns and why a robust online strategy can no longer play second fiddle to traditional referral networking.Navigating the digital landscape doesn't have to feel like a trek through quicksand. We reveal how specialized agencies can be the sherpa guiding your practice to the summit of digital marketing success, highlighting the common pitfalls where many DIY attempts have stumbled. The episode unfolds the lengthy customer journey specific to this niche, emphasizing the importance of targeted education in an industry where urgency often takes the backseat. Our candid discussion not only illuminates the path to a coherent and lucrative online marketing strategy but also serves as a beacon for estate planning and elder law attorneys eager to distinguish themselves in a crowded marketplace.Register for the free Webinar: Mastering Digital Marketing for Estate Planning and Elder Law: https://imsrocks.com/your-2024-marketing-plan/Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

1/9/24 • 31:03

Unlock the hidden potential in your law firm with Jennifer Goddard's expert insights on the four pillars of success. Are you ready to revolutionize the way you attract clients and manage your practice? Join us as Jennifer delves into the dynamic world of lead generation, advocating for a fresh, tech-forward approach. Say goodbye to the days of relying solely on live workshops and referrals. With Jennifer's guidance, you'll learn to navigate the digital marketplace with SEO, social media, and a website that doesn't just draw in visitors—it converts them into clients. Then, step into the realm of leadership and capitalize on Jennifer's deep-dive into the heart of law firm growth. Discover why being an ace in the courtroom doesn't necessarily translate to leading a team to triumph. We discuss the delicate balance between inspiring your staff and driving financial growth, recognizing the importance of clear communication, and setting ambitious yet achievable goals. Jennifer also sheds light on the often-overlooked financial strategies, from maximizing lead conversions to securing better fees, ensuring you're not just running a law firm—you're growing a prosperous business that stands out in the competitive legal landscape.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

1/4/24 • 19:46

Get ready to disrupt your traditional marketing approaches! As your host, Jennifer Goddard, I'm here to guide you through an enlightening exploration of how AI platforms - think ChatGPT - are revolutionizing the marketing landscape for elder law and estate planning practices. But it's not all just about AI. The main theme throughout this episode is authenticity in marketing, which has proven to resonate most strongly with our clients this year.Join me as we take an in-depth look at the significance of maintaining your unique human touch in the legal world. Striking the right balance between utilizing relevant keywords and showcasing your authentic self can make all the difference in building meaningful connections. It's your human touch, coupled with legal expertise, that will truly make you stand out in a field increasingly influenced by AI. Ready to revolutionize your marketing approach and embrace the power of authenticity? Let's dive in!Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

12/13/23 • 17:16

Are you ready to unlock the secrets to transforming a general practice into a thriving business with a focus on estate planning and probate? Buckle up for an enlightening conversation with Troy Werner, owner of the Werner Law Firm, as he shares his inspiring journey and the strategies that doubled their revenue. From being thrown into court the day after he was sworn in to realizing his passion for estate planning, Troy's story is a goldmine of insights for anyone keen on understanding the true business side of running a law firm.Ever wondered how relocation can give your business a new lease of life? Hear from a lawyer who recently moved to Texas with his family, and how this move became a game-changer for his estate planning firm. Gain some serious marketing knowledge as he reveals his key focus on organic Google search results, the power of Google reviews, and the art of gracefully handling negative reviews. With discussions highlighting the benefits of a hybrid business model and the role of top-notch customer service in generating positive reviews, this episode promises a wealth of information for both law practitioners and business enthusiasts alike.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

12/6/23 • 31:02

Have you ever wondered why your law practice isn't growing as expected, despite your best efforts? It might be time to scrutinize your client acquisition strategy and mindset. I'm your host, Jennifer Goddard, and in this eye-opening episode, we dare to explore the common yet perilous practice of over-relying on a single mode of client acquisition. Whether you're all about referral marketing, live workshops, or paid advertising, the danger is the same: putting all your eggs in one basket can limit your firm’s growth and create power dynamics that don't serve your best interests.The journey doesn't stop at just identifying the problem. Together, we'll navigate towards solutions that can redefine your marketing game. We'll discuss the dire need to diversify your acquisition methods and the transformative power of an abundance mindset. Learn how to rightfully value your services, avoid the trap of constantly lowering your fees, and make strategic decisions for long-term growth. We'll also delve into the importance of investing in marketing - not as a mere expense but a worthwhile growth mechanism. By the end of this episode, you'll be armed with actionable tips and a fresh perspective to attract high-quality clients, command your worth, and guide your law practice towards long-term success. So tune in - it's time to shift from scarcity to abundance!Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

11/29/23 • 26:37

Ready to uncover the untapped potential of gratitude in your law firm? This episode, hosted by Jennifer Goddard, CEO of Integrity Marketing Solutions, promises to shed light on how this simple practice can revolutionize not only your personal well-being but the success of your entire firm. Join us as we delve into the science of gratitude, exploring the profound impact it has on our personal lives and how it can propel your law firm to new levels of success. Discover how practicing gratitude can enhance relationships, boost job satisfaction, and supercharge productivity, setting your firm apart in a competitive market.The second half of our discussion is dedicated to practical tips that will help you nurture a culture of gratitude within your law firm. Whether it's starting the day with reflection or ending it with gratitude journaling, these actionable insights will guide you in creating an environment where everyone feels appreciated. We also discuss how extending gratitude to clients and the community can positively impact your firm’s success. As Thanksgiving approaches, we invite you to reflect on the privilege of practicing law and the fulfillment that comes from serving others. Let's make gratitude a part of our daily lives and witness the transformation it brings to our law firms.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

11/22/23 • 21:17

Have you hit a revenue plateau with your law firm? Ever wondered how to break through this infamous barrier? Tune into this episode of The Marketing Lawcast where Jennifer Goddard, CEO of Integrity Marketing Solutions, shares her expert insights on scaling estate planning law firms. In this episode, you'll explore:Innovative digital marketing techniques to overcome revenue plateaus in your law practice.How to attract high-value clients and expand your client acquisition methods beyond traditional referrals.The role of a strong online presence in growing your estate planning law firm.Transforming your approach to client acquisition with a focus on digital strategies.This podcast is a must-listen for estate planning attorneys looking to elevate their practice, enhance their digital marketing efforts, and achieve sustainable growth. Jennifer's insights provide a roadmap for law firms aiming to thrive in the digital age.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

11/15/23 • 44:16

How much are you leaving on the table by focusing primarily on referrals? Here's a thought-provoking episode that addresses the missed opportunities for estate and elder law attorneys who are heavily dependent on referrals from financial advisors. It's a wake-up call to the stark income disparity between the two professions, with financial advisors outearning their attorney counterparts by embracing digital marketing. While referrals make up an important business strategy, they shouldn't be your only play. If you want to truly thrive and expand, look to generating  just about 20% of your revenue from referrals. The rest? Let's talk about digital marketing strategies that don't just trade your time for money, but buy back your time – and pay dividends.Shift your mindset. Let's challenge the common notion of trading time for money. Instead, let's explore investing in strategies that free up your time, giving you room to become a more effective CEO of your business. With the market seeing more affluent investors going the self-advised route, direct-to-consumer marketing is now more crucial than ever. It's high time to take inspiration from successful financial planners, adopt a more forward-thinking approach towards digital marketing, and be open to new strategies. Ready to take your practice to new heights? Let's get started.Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

11/8/23 • 22:57

Have you ever felt as if your law firm's revenue has hit a ceiling? A plateau that, no matter how hard you try, you can't seem to surpass? Join us on this enlightening episode as we uncover the strategies that can help your firm break through the dreaded revenue plateau.We begin by defining the revenue plateau and identifying its common markers.  What happens when that plateau seems to be fixed at the $250,000 to $300,000 mark? We delve into the financial challenges that accompany such a plateau, including reduced margins for efficiency, technology, and staffing improvements. We show how your ambitious goals  may seem just out of reach at this income level, and stress the importance of increasing your value and ability to eventually sell your law firm.In the final part of our conversation, we highlight the significant role of digital marketing in catalyzing growth and breaking through revenue plateaus. We reveal how this powerful tool can provide your firm with the leverage of time, data, and targeted prospecting. We also look at the potential need for sales training and mindset coaching to enhance lead quality, sales process effectiveness, and the ability to charge appropriately for your services. All in all, this episode is packed with invaluable wisdom for law firms  to escape income stagnation and launch into a new phase of growth. Don't miss out!Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

11/1/23 • 29:57

Ever wondered how you could navigate Google's mysterious core updates or conquer the world of AI-driven content for legal SEO strategies? Promise us your ears, and we'll present you with the insightful revelations of SEO guru, Lane Houk. Explore the labyrinth of SEO for lawyers, particularly the areas of estate planning and elder law. Together, we dissect Google's approach to validating content and its authors, and the crucial role Googlebot plays in this process.We don't just stop there. We venture into the technicalities of assigning authorship, utilizing platforms like WordPress and LinkedIn, and uncover how linking authorship profiles across different platforms using 'same as schema' can propel your visibility. We even dive into the frequency of digital press releases and harnessing trending news stories for building robust authorship profiles. Engage with us in this illuminating conversation that aims to augment your law firm's reach and visibility. Grow Value and Sell-ability in Your FirmQuid Pro Quo helps lawyers build law firms as a business that have value and can be sold. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Video version on YouTube Book your free Discovery Call with my team.

10/25/23 • 28:35