The Takeover with Tim and Cindy

What’s the one thing elite salespeople do differently that average reps miss completely?In this part 3 of the 5-part B2B Sales Training Series, we break down the entire sales process from start to close. Whether you're selling $50K deals or multi-million dollar contracts, this episode outlines the exact 5-step playbook top B2B sales pros use to warm up prospects, uncover objections early, and keep momentum strong until the deal is signed.You’ll also get a bonus strategy at the end to double your close rate using value-driven follow-up—so don’t miss it.Key Points & Chapter Marker00:00 – Introduction: Full Sales Process from Start to Close01:27 – Step 102:24 – Step 203:50 – Step 304:46 – Step 406:36 – Step 508:02 – BonusMissed Part 1? Start here »Wanna know more? Here’s the Part 2….Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

4/24/25 • 11:12

Ever feel like you nailed the sales call... but still got ghosted?In this part 2 of the 5-part B2B Sales Training Series, we dissect the critical middle of every winning sales process. Whether you’re closing $50K contracts or $5M enterprise deals, these frameworks will show you how to lead powerful sales conversations, uncover what really matters to your prospects, and keep deals moving forward with confidence and clarity.Key Points & Chapter Marker00:00 – Introduction: Series Kickoff & Episode Overview01:30 – Discovery Call Frameworks: “Problem Now” vs. “Where Now”03:25 – Uncovering the Buying Process04:51 – Pitching So They Sell Themselves06:44 – Isolating & Handling the Real Objection09:02 – Follow-Up That Doesn’t Feel DesperateMissed Part 1? Start here »Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

4/17/25 • 12:10

Are you showing up like a boss, a buddy, or a beggar? The way you speak determines your perceived status in every sales interaction.Welcome to the first part of our special B2B Sales Training Series! Whether you’re a founder, a sales leader, or a quota-carrying rep, this five-part sprint will sharpen your pitch, shorten your sales cycles, and boost your win rate. In this kickoff, Tim breaks down the three most POWERFUL SALES TECHNIQUES every high-performer needs to master..If you’ve ever felt like a deal slipped away, a pitch fell flat, or a call ran cold, this episode is your reset button.Keypoints & Chapter Markers00:00 – Series Intro: What to Expect in These 5 Power-Packed Episodes01:04 – Technique 102:58 – Technique 204:14 – Technique 306:53 – When to Close Fast vs. When to Nurture the Deal08:17 – Reminder: You’re Solving a Problem, Not Pitching a Product09:13 – What to Expect in part 2Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

4/10/25 • 10:07

Struggling to scale your lead flow? Here’s the repeatable process we use to consistently generate sales appointments.After working with over 1,000 businesses and training thousands of entrepreneurs, we know exactly what it takes to build a lead generation system that actually works. This episode is packed with tactical steps you can apply immediately. You'll learn the step-by-step framework to build a scalable lead generation system using direct outreach, LinkedIn, cold email, and virtual assistants. Whether you’re starting from scratch or looking to optimize an existing outreach process, this episode will show you how to create reliable lead flow and convert more prospects into booked meetings.Keypoints & Chapter MarkersIntroductionB2B Lead Generation: The Ultimate Lead Generation and Appointment Setting GuideHow We Get 100+ Sales Appointments a Month Using $6hr SettersHow We Get Over 1,000 leads a month WITHOUT ADSLinkedIn Strategy to get 10x B2B Clients (It's EASY!)Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

4/3/25 • 22:03

Ever feel like your message just isn’t landing, no matter how great your offer is? The problem might not be your product... it might be your messaging mismatch.In this episode, we break down Eugene Schwartz’s legendary 5 Levels of Awareness Framework and show you exactly how to align your marketing and sales messages with where your prospects actually are in their buying journey. Whether you're selling via ads, direct outreach, or high-ticket sales calls, mastering this framework will help you convert more leads, close more deals, and crush your growth goals.Key Points + Chapter Markers00:00 – Why Your Messaging Isn’t Landing (The Big Mistake Most People Make)02:56 – Meet Eugene Schwartz: The Legend Behind the Framework05:20 – The 5 Levels of Awareness: Overview07:16 – Product-Aware and Most-Aware: What They Need to Buy20:04 – How to A/B Test Awareness Stages for ROIDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

3/27/25 • 22:19

Are AI SDRs just another overhyped tech trend that’s failing businesses?Companies poured thousands into AI-powered SDRs, hoping to automate cold outreach, book more meetings, and skyrocket sales. But now, 75% of them are ditching their contracts because the results just aren’t there. In this episode, we break down why these AI-powered sales reps are failing and what strategies actually work in 2025 for successful cold email campaigns and direct outreach.Key Points + Chapter Marker00:00 – The AI SDR Hype & Why It’s Failing02:20 – What AI SDRs Were Supposed to Do03:45 – Major Issue #105:09 – Major Issue #207:21 – Major Issue #309:47 – What’s Actually Working in Cold Email in 202515:04 – The Future of AI in Cold Outreach18:20 – How to Stay AheadResource:How to Get Leads with Cold Email MarketingDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

3/20/25 • 25:03

Are You Using the Right Growth Strategies, or Are You Holding Your Business Back?What if the secret to scaling your business wasn’t just about working harder, but working smarter with proven tactics from top entrepreneurs who have built multi-million dollar companies?In today’s episode, we bring you the winning strategies from top entrepreneurs, business leaders, and industry experts. In this special guest compilation episode, we’ve gathered the best insights, strategies, and actionable tactics to help you scale your business, build a powerful brand, and dominate your industry.If you’re an entrepreneur, business owner, or executive looking to unlock exponential growth, this episode is packed with battle-tested lessons you won’t want to miss.Keypoints & Chapter Markers:00:00 - Intro01:41 - Rob Levin: Delivering Wow Experience Both to Their Talents and Clients03:45 - Dr. Nicole Garner Scott: Advice to Building Generational Wealth08:25 - Ford Saeks: Accelerating Growth through Mindset and 3M's (Message, Market, Method)10:59 - Jim Taugher: From Invisible Firm to Top Place to Work13:18 - Joe Lazar: How Being Helpful & Making Friends Can Grow Your Business17:16 - Ken Joslin: How Ken Joslin Used "Authentic Networking" To Do $250M  in Deals18:52 - Jasen Arias: How To Turn Connections into Clients Using Free Value Lead Magnet24:52 - Brook Maclean: Scaling Business While Staying on a Mission29:06 - Elena Cardone: A Couple’s Framework to Building a Billion-Dollar Empire32:59 - Amanda Lucey: How Amanda Built the Southeast's Fastest-Growing Female AgencyDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

3/13/25 • 34:51

Are you scaling your business the right way? Many entrepreneurs focus on top-line revenue but neglect profitability.In this episode, Jessica Marx, founder of Tailored Premier and host of Millions Were Made podcast, shares how to scale your business effectively while keeping profits high and building a motivated sales team. Jessica has led sales teams of over 500 individuals with a $150 million budget and brings a wealth of knowledge on scaling businesses profitably. She shares how businesses can shift from chasing revenue to building a strong foundation for sustainable, profitable growth.If you’re looking to build a sales team that drives real revenue while keeping operations lean, this is the episode for you!00:00 - The Power of a Profitable Business Model05:12 - The Biggest Mistake Companies Make When Scaling09:40 - Building a Scalable & Profitable Sales Team15:42 - The Role of Sales Culture in Driving Growth17:53 - Profit vs. Revenue: The Key to Scaling Sustainably19:05 - How to Identify & Maximize Profitable Clients24:35 - Selecting the Right Clients for Long-Term Growth32:07 - Where to Connect with Jessica MarxInstagram: https://www.instagram.com/thejessicamarx/?hl=enWebsite:  https://tailoredpremier.com/LinkedIn: https://www.linkedin.com/in/jessicamarxbizcoach/Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

3/7/25 • 32:40

Are you struggling to close deals despite having great leads? It might not be the leads—it could be your sales process.In this episode, we reveal the 5 critical sales mistakes that are secretly sabotaging your team’s success. These are the common pitfalls that most salespeople fall into, preventing them from converting high-quality prospects into paying clients.Fix these and watch your team get more deals through the finish line. Fast.In This Episode, You'll Learn:00:00 - The Power of Quality Questions01:24 - Mistake #104:12 - Mistake #209:52 - Mistake #313:08 - Mistake #417:02 - Mistake #527:35 - Recap of Key TakeawaysDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

2/27/25 • 28:38

Do you know your company's Client Acquisition Cost (CAC)? If not, you’re likely making decisions in your marketing and sales efforts with incomplete data.In this episode, we’re breaking down step-by-step how to calculate CAC, debunking common misconceptions, and explaining why understanding this number is CRITICAL to scaling your business profitably.By the end of this episode, you’ll have a clear step-by-step guide to determine your CAC and make more data-driven decisions to scale your business effectively.Episode Highlights00:00 – Why the Most Profitable Companies Know Their CAC Inside and Out01:50 – The Right vs. Wrong Way to Approach Your CAC Calculation04:12 – How One Business Grew by 35% Year Over Year by Mastering CAC08:04 – 5 Simple Steps to Calculate Your CAC11:38 – Why You Need to Segment Your CAC by Lead Source15:47 – How to Measure CAC Against Lifetime Value (LTV) for Maximum Profitability19:22 – How to Optimize and Scale Based on Your CAC DataResources: Episode 71: Marketing For Dummies: The No-Nonsense Guide to Marketing Terms!Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

2/20/25 • 21:14

Do you have the right key players and partners in your corner to supercharge your sales & revenue? Find out whether a Business Development Rep (BDR), Sales Development Rep (SDR), or outsourced lead gen is the best move for your sales growth!In this episode, we break down the key differences between these roles, the pros and cons of each approach, and how to determine the best sales strategy for your company. Whether you're looking to scale outbound prospecting, convert more inbound leads, or streamline your sales process, we’ll help you cut through the confusion and make an informed decision.By the end of this episode, you'll have a clear framework to choose the right strategy and avoid costly mistakes.Key Topics + Chapter Markers:[00:00] Introduction – Why your sales structure matters[00:54] What’s the difference between a BDR, SDR, and outsourced lead generation?[02:50] The role of a Business Development Rep (BDR) – Pros & cons[08:07] How a Sales Development Rep (SDR) improves inbound conversion[14:55] Do you have enough inbound leads to justify hiring an SDR?[18:04] Why outsourcing lead generation can be a game-changer[26:54] Common pitfalls when hiring sales reps & how to avoid them[31:09] What most businesses get wrong about sales hiring[40:25] Which model is best for your business?Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

2/13/25 • 45:16

What does it take to grow a business by 700% in just three years—without outside investment?In this episode, we dive deep into the strategies that transformed a bootstrapped startup into a high-growth company, Developers.net, led by Emilio Baez and Doug Loyo. From founder-led sales to building a full-scale marketing machine, discover the exact steps to dominate B2B sales, hire top-tier talent, and leverage AI for unstoppable business growth.If you want to double or triple your business every year—even without investors—you can’t miss this episode.Key Topics & Chapter Markers:[00:00] The Journey to 700% Growth[06:04] From Software Engineers to Building a Staffing Empire[11:03] Strategic Growth: Conferences, Cold Outreach & Hiring[16:00] The Recruitment Process: Finding Top Talent in Latin America[19:37] The Future of AI, Tech Hiring & Business Growth[28:50] Final Advice for Entrepreneurs on Scaling & Staying CompetitiveResources & Connect with Our Guests:Developers.net – Get the best nearshore software talent for your company → www.developers.net Email Doug – Douglas@developers.net Email Emilio – Emilio@developers.net Book Recommendation: Traction by Gino Wickman – Traction-Get-Grip-Your-BusinessDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

2/6/25 • 31:10

Ever had a great sales call, sent the proposal, and got ghosted? Learn how to guide them step-by-step to a signed deal with these actionable B2B sales strategies!If you're looking to master the art of B2B selling, this episode is for you. We share the top strategies we’ve implemented in our business to secure mid-market and enterprise clients with consistency. These techniques have been fine-tuned through working with over 1,000 B2B clients and are designed to help you build trust, maintain momentum, and close deals more effectively. Whether you're just getting started in B2B sales, or you’re already selling to mid-market and enterprise companies and just want to level up your sales skill set, this episode will help you achieve greater success in your B2B sales.Key Topics + Chapter Markers:[0:00] Introduction[1:05] Momentum is Key[10:00] Team-to-Team Selling[17:10] Asking the Right QuestionsDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

1/30/25 • 26:45

Are You Sacrificing Your Health for Success? In this episode we dissect how Kerrie Lee Brown Overcame a Life-Changing Crisis to Achieve Balance, Boost Energy, and Dominate in Business!Kerrie Lee Brown, CEO and founder of Red Lily Media and VP of Media & Editor-in-Chief at Success Magazine, discusses the art of achieving balance while excelling in business and life. After facing a life-changing health crisis—a heart attack at age 39—Kerrie transformed her approach to work, wellness, and leadership. Her journey is a testament to how intentional living and prioritizing self-care can fuel both personal and professional success.What You'll Learn in This Episode:[00:00] Introduction: The Pursuit of Balance While Scaling Success[02:17] Transforming Success Magazine for a New Era[15:12] Kerrie’s Entrepreneurial Journey with Red Lillie Media[18:38] Turning a Health Crisis into a Life Mission[23:16] Practical Steps to Create a Balanced Life[28:14] Intentional Living: The Key to Energy and Success[34:17] Proactive Strategies for Reducing StressConnect with Kerrie and Resources:Kerrie Lee Brown’s Book: “My Heart Myself: A Heartfelt Guide for Women Who Do Too Much”Storytelling Platform: Red Lily LifeSuccess Magazine: Success.comDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

1/23/25 • 38:11

Are you currently using A.I. in your lead-generation process? If not, lock into this episode!We’re breaking down how to leverage AI to find, qualify, and close more deals in the competitive B2B space. We explore how AI can amplify your copywriting, streamline lead qualification, and revolutionize your sales process faster and more efficiently than ever before. Whether you’re an entrepreneur, sales leader, or marketer, this episode is packed with tips to help you stand out, even in the noisiest markets.Lock in to learn how to add more qualified leads and close them using these simple yet effective techniques.Key Points + Chapter Markers[00:00] Why AI is a Game-Changer for B2B Sales[03:10] Adding Personalization at Scale[06:22] Using AI to Qualify Leads[10:12] AI-Enhanced Sales Calls and Strategies[13:54] AI for Personalized Follow-UpsListen to these episodes on B2B Lead Generation: B2B Lead Generation: The Ultimate Lead Generation and Appointment Setting GuideLinkedIn Strategy to get 10x B2B Clients (It's EASY!)The Marketing Strategy Our 8 & 9 Figure Clients Use to Scale Clients FastDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

1/16/25 • 16:24

"If you’re not growing, you’re dying. Business is organic, and evolution is the only way forward."-Amanda LuceyIn this episode, learn how Amanda has landed big-name clients like Coca-Cola, Ferrari, and Intercontinental Hotels by fostering a culture of innovation, curiosity, and strategic adaptability. Amanda Lucey is the owner of Atlanta’s oldest privately held marketing agency and one of the fastest-growing female agency leaders in the Southeast. She unpacks her unique approach to scaling businesses, retaining high-value clients, and using challenges as opportunities for growth.Whether you're an entrepreneur, leader, or marketing professional, this episode is packed with actionable takeaways on thriving in dynamic times.Key Points + Chapter Markers:00:00 – Introduction (The Only Constant is Change)04:03 – Building a Purpose-Driven Agency08:16 – Aligning Leadership with Vision12:29 – Client Acquisition and Retention Mastery17:21 – Innovation as a Retention Strategy24:02 – Lessons in Leadership and Crisis Management30:53 – Introducing ‘Upheaval’Connect with Amanda:Book “Upheaval” - AmazonWebsite -  https://amandalucey.com/LinkedIn - https://www.linkedin.com/in/amandalucey/Instagram - https://www.instagram.com/amanda.r.lucey/Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

1/9/25 • 34:11

What does 2025 have in store for the marketing industry? What marketing trends are transforming how we do business, and more importantly, how your customers engage with your business?In this episode, we break down the top 5 marketing trends for 2025 that will redefine how brands connect with their audience and drive results.This episode is your roadmap to staying competitive and thriving in the year ahead.Whether you’re a marketer, business owner, or entrepreneur, these strategies will position you for success in an increasingly noisy digital landscape. Plus, learn actionable tips to adopt these trends today!Key Highlights:[00:00] The Rise of AI Across Every Business Function[05:00] Personalization at Scale[09:00] Elevating Customer Lifetime Value (CLV)[14:00] Cutting Through the Noise[18:00] Becoming a First AdopterDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

1/2/25 • 23:23

Are you ready to skyrocket your SaaS company's leads and scale faster than ever? If you're running a Software or SaaS company, generating quality leads is critical for your growth. In this episode, we break down the 6 BEST LEAD GENERATION TACTICS that work like magic for SaaS and software businesses. These strategies are designed to help you connect with decision-makers, drive more demos, and close more deals. Plus, we share a BONUS TACTIC at the end that can amplify all your lead generation efforts.What you’ll discover: [00:00] – The Key to SaaS Lead Generation[01:52] – Tactic #1[05:30] – Tactic #2[08:37] – Tactic #3[11:39] – Tactic #4[15:26] – Tactic #5[18:37] – Bonus Tip for getting leads for your SaaS companyDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

12/26/24 • 20:51

Are you ready to blaze a trail as a female agency owner?In this episode, Christy Hiler, CEO and owner of Cornett, shares her journey to agency ownership and offers a roadmap for WOMEN looking to lead and thrive in the advertising world. With fewer than 1% of agencies owned by women, Christy reveals how she overcame self-doubt, built a sustainable growth model, and cultivated a thriving team culture.If you're a woman ready to step into leadership and make an impact, this episode will inspire and equip you to own your path.00:00 – Why Female Agency Ownership Matters02:19 – Overcoming Self-Doubt and Embracing Your Style06:36 – The Long Game of Sustainable Growth09:22 – Building a Thriving Team Culture14:30 – Attracting and Inspiring Future Female Leaders30:10 – Your Roadmap to Ownership and SuccessConnect with Christy:LinkedIn: https://www.linkedin.com/in/christyhilerWebsite: https://www.teamcornett.com/Instagram: @chilerDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

12/19/24 • 35:35

Are you ready to dominate 2025 by learning from your 2024 journey? How do you pivot, adapt, and keep winning when challenges hit HARD?In this episode, we take you behind the scenes of our year—filled with BIG WINS, tough pivots, and game-changing lessons. From making the Inc. 5000 list to completely shifting our business focus, this episode is packed with insights on how to reflect, adjust, and stay ahead.[00:00] - Introduction[01:11] - 2024: A Year of Challenges and Wins[02:07] - The Power of the Pivot[09:49] - Launching New Offers[17:49] - What Hitting the Inc. 5000 Taught Us[20:47] - Playing the Long Game[31:00] - Planning for Seasons: Winter is ComingIf you’re ready to dominate 2025, take a few lessons from our 2024 journey and apply them to your own businessDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

12/12/24 • 38:57

Are you ready to learn how to win in business by breaking the mold?In this episode, Macaela Vandermost, founder of Newfangled Studios, reveals how she built an eight-figure creative agency by doing things differently. From disrupting the traditional agency model to mastering the art of saying "yes, and," Macaela shares the unconventional strategies and leadership lessons that helped her succeed. If you’re ready to think outside the box and create a winning culture, this episode is for you!Key Topics + Chapter MarkersIntroduction  [0:00]Overcoming Agency Bloat [2:00]Obsession with Excellence [10:20]The Turning Point: Learning to Say “Yes, And” [14:15]Building a Values-Driven Culture [20:57]What’s next for Macaela?  [30:51]Connect with Macaela:LinkedIn: https://www.linkedin.com/in/macaelaWebsite: https://www.newfangledstudios.com/Blogs: https://www.newfangledstudios.com/feedDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

12/5/24 • 34:23

Are you tired of hearing promises from lead generation companies that don’t deliver?The truth is, the lead gen space is crowded with flashy claims but often lacks substance.In this episode, we’re breaking down the critical questions you MUST ask before signing on the dotted line.. With so many agencies promising the world, it’s easy to get BURNED or make the wrong choice. We’ll share our insider knowledge on what separates GREAT lead gen companies from the rest, so you can save TIME, MONEY, and FRUSTRATION.Stay tuned because at the end, we’ll share the critical mistake that 90% of companies overlook when hiring—and how to avoid it!The Importance of Asking the Right Questions [00:00]Question #1: Defining Key Terms [03:18]Question #2: Understanding Metrics of Success [07:33]Question #3: Proof of Past Success [14:20]Question #4: Industry Credentials and Reputation [17:46]Question #5: Scalability of Solutions [21:14]List of Resources, Suggested Materials and  Affiliate Links:Related Episode: Marketing for DummiesDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

11/26/24 • 26:55

What if you could create an experience so powerful that it leaves your audience craving more, sparking emotion and forging a deep connection with your brand?In today’s episode, Pauline Oudin, CEO of Gradient, the creative mastermind behind immersive brand experiences for giants like Cartier, Prada, and Dom Perignon. Pauline shares her expertise on creating “story-living” experiences that go beyond telling people who you are—these experiences make people FEEL who you are.[00:00] Creating Experiences that Drive Emotion and Connection[02:21] Experiential Marketing Explained[06:37] The IMPACT Model: A Framework for Memorable Experiences[13:40] Making Experiential Marketing Work for Small Businesses[23:19] Tracking Success and the Role of Data in Experiential MarketingConnect with Pauline:Website: https://www.gradientexperience.com/Instagram: @gradientexperienceLinkedIn: https://www.linkedin.com/in/paulineoudinSpecial Resource: Pauline’s whitepaper dives deeper into the IMPACT Model and offers guidance on creating unforgettable, high-ROI experiences for your brand. Check it out here: WHITEPAPERDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

11/21/24 • 34:35

What’s holding you back from making your first million dollars in business?In this episode, we’re pulling back the curtain on the EXACT strategies and mindsets that have taken us—and countless others—to seven-figure success. If you’re ready to level up from six figures or build your next million, lock in as we discuss the three game-changing principles to scale your business. Plus, stick around for our bonus tip on dodging the common traps that can derail your growth right when you’re on the verge of greatness!Key Topics + Chapter MarkersIntro: [0:00]Secret #1 to hit your first million [2:24]Secret #2 to hit your first million [8:20]Secret #3 to hit your first million [15:41]Bonus Tip: AVOID this common pitfall when scaling [29:13]Resources:E-Myth by Michael Gerber – A foundational read for anyone building a business. Find it here: The E-Myth Revisited on AmazonDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

11/14/24 • 37:04

Can you believe it's been a year already?For our anniversary special, we’ve handpicked the standout moments you loved most from our journey together. Whether you're here to reset your mindset, find strategies for growth, or discover how to balance personal growth with business success, this compilation captures the core lessons that made our first year so impactful.What You'll Hear in This Episode:00:00 - Celebrating One Year with The Takeover02:24 - Building a Foundation for Abundance05:12 - Time Maximization through Strategic Planning07:42 - Leveraging LinkedIn for B2B Success14:45 - Resilience and the Lessons of Rock Bottom16:57 - Building a Culture of Success20:14 - Overcoming Fear of Rejection22:28 - Evolving Relationships for Growth24:18 - Scaling Through Outbound Marketing32:54 - Authenticity, Passion, and Connection36:59 - Balancing Life and Business as a Couple42:57 - Reflecting on Necker Island and Big GoalsThank you for being a part of The Takeover’s first year! These highlights have been inspired by you, and we’re grateful to have had you with us.Join us as we look back on these unforgettable lessons and get ready for more ahead. Here's to another year of growth, wisdom, and winning together.Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

11/5/24 • 49:08

Can simply being helpful and making friends grow your business?In this episode, Joe Lazar, co-founder of Article Group, shares how empathy, problem-solving, and building genuine relationships have been the core of his success. Learn how storytelling sets you apart in B2B marketing, why team culture matters, and how understanding your customer’s challenges is more valuable than the product you sell.Key Topics & Chapter Markers:00:00 - Introduction02:47 - From Freelancer to Building a Thriving Agency07:04 - Defining the Business: Product Marketing vs. Content Creation14:34 - The Role of Trust, Transparency, and Being Helpful20:23 - Building a Strong Company Culture and Team28:52 - What Would You Do If You Lost It All?Connect with Joe:LinkedIn: https://www.linkedin.com/in/joe-lazar-marketingWebsite: https://articlegroup.com/Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

10/31/24 • 32:53

Could your business use more leads and sales appointments? If so, this Ultimate Lead Generation & Appointment Setting Guide is for you!Today, we’ll show you the ultimate guide to lead generation and appointment setting—two game-changing strategies that can help you dominate your industry. We break down the exact steps to build a targeted prospect list, craft irresistible messages, and execute follow-up strategies that actually work. Whether you’re just starting out or fine-tuning your current lead system, you’ll learn practical tactics to boost your lead flow and fill your calendar with high-quality appointments. Let’s turn your outreach into real results:[00:00] Introduction: Why Lead Generation & Appointment Setting Matter [00:28] Defining Lead Generation vs. Appointment Setting [04:44] Building Your Target Prospect List [11:16] Creating Desire Through Messaging [18:50] Consistency and Scalability in Your Process [23:08] The Power of Follow-Up [28:42] Turning Leads Into Appointments [33:24] Actionable Steps to Boost ConversionsDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

10/25/24 • 35:43

Are you ready to unlock the secret to dominating your industry?In this episode, Ford Saeks breaks down the 3Ms — Message, Market, and Method — a proven formula that can transform your business, no matter the size or industry. Discover how aligning these three elements can help you increase sales, shorten your sales cycle, and stand out from your competition. Ford shares his journey from building a $50 million business to becoming a Hall of Fame keynote speaker, offering actionable insights on how to overcome failure, deliver value, and accelerate growth.Key Topics + Chapter Markers:Ford’s Early Business Journey [00:00]Insights on Adding Value in Business [01:13]Overcoming Early Challenges [05:16]The 3Ms: Message, Market, and Method [09:57]Defining Success and Winning [16:39]How to Rebuild a Business from Scratch [23:22]Leveraging AI and Video for Sales [31:32]Connect with Ford:Instagram - https://www.instagram.com/fordsaeks/?hl=enLinkedIn - https://www.linkedin.com/in/fordsaeksFree Webinar - https://profitrichresults.com/ai-training/Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

10/17/24 • 38:46

Are you tired of feeling lost in marketing jargon and worried you might get bamboozled by confusing terms?We’re simplifying all that confusing marketing jargon you’ve heard but might not fully understand. If you’ve ever found yourself lost when marketers toss around terms like "MQL," "SQL," or "churn rate," don’t worry—we’ve been there too. Today, we’ll walk you through the most important marketing and sales definitions in a way that’s easy to grasp, so you’re never left feeling out of the loop.We want you to make smart, informed decisions when it comes to growing your business and dealing with marketing agencies. By the end of this episode, you’ll be armed with the knowledge to avoid getting bamboozled by unclear terms or misleading promises. Let’s dive into the key marketing definitions that will help you take your business to the next level.[00:00] Marketing and Sales Definitions[08:30] Lead Generation vs. Client Acquisition[10:14] Churn Rate and Lifetime Value[20:33] Cost Per Click and Click-Through Rate[25:30] Client Acquisition Cost (CAC) and Return on Investment (ROI)HOW DO YOU  INCREASE THE LIFETIME VALUE OF YOUR CUSTOMERDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

10/8/24 • 33:08

What does it take to build a thriving people-first culture?Rob Levin, co-CEO of Work Better Now, shares his journey of empowering teams and growing his company by 3000% by putting talent first. In this episode, Rob breaks down how focusing on team culture, delivering "wow" experiences, and leveraging global talent have been the key to his company’s success.If you're looking to build a business that prioritizes people and creates lasting impact, this episode is for you:[01:57] Company Growth and Referral-Driven Success[07:26] What Strategies Are You Using to Grow Beyond Referrals?[10:43] What Does a "Wow" Client Experience Look Like?[19:14] Core Values[23:53] What Would You Do If You Lost Everything?[28:04] How to Get Involved with Work Better NowConnect with Rob:Website: https://www.workbetternow.com/LinkedIn: https://www.linkedin.com/in/robertslevinDownload The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers! Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter. About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram About PEMA.io: PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

10/3/24 • 31:14