As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.
In this episode, keynote speaker and marketing strategist Clay Hebert shares his approach to crafting the perfect introduction.Clay breaks down why traditional elevator pitches fall short and introduces his 'verb-their-noun' formula to help you create clear, engaging, and memorable intros that foster real connections.Listen in to discover practical storytelling techniques, avoid common pitfalls, and transform how you present yourself and your business.Timestamps:00:00 Introduction00:58 Top Mistakes to Avoid in Your Introductions02:44 3 Common Myths About Introductions Debunked02:56 Myth 1: Why Introductions Shouldn't Be About You03:24 Myth 2: Why "Completeness" Hurts Your Intro04:16 Myth 3: The Problem with Prioritizing Accuracy in Intros05:19 How to Create Human Connection in Your Introductions08:06 The Ultimate Formula for Crafting a Perfect Introduction11:50 The Verb-Their-Noun Formula for Strong Introductions16:09 How to Avoid Buzzwords and Tell Simple, Impactful Stories20:52 How to Use Intrigue to Capture Attention in Your Intro28:37 Why Clarity Is the Key to Effective Communication31:14 Using Analogies to Make Your Introductions Clearer32:05 How to Make Your Intro Referable and Shareable34:19 How to Craft Transformation-Based Introductions That Engage35:46 How to Make Your Introduction Short, Memorable, and Impactful42:03 The Power of Storytelling in Making Memorable Intros44:03 How Customer Success Stories Can Improve Your Introduction50:04 Scalability of Effective Intros54:42 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/ LinkedIn: https://www.linkedin.com/in/nathanbarry/ X: https://twitter.com/nathanbarry/ Website: https://nathanbarry.com/ Follow Clay:Instagram: https://www.instagram.com/clayhebert/ LinkedIn: https://www.linkedin.com/in/clayhebert/ X: https://twitter.com/clayhebert/ Website: https://clayhebert.com/ Featured in this episode:Clay Hebert: https://www.clayhebert.com/ Nathan Barry: https://www.nathanbarry.com/ Monster Energy: https://www.monsterenergy.com/ Liquid Death: https://www.liquiddeath.com/ Seth Godin: https://www.sethgodin.com/ Gary Vaynerchuk: https://www.garyvaynerchuk.com/ Jeff Spencer: https://www.linkedin.com/in/drjeffspencer/ Sean Stevenson: https://www.sleepsmarter.com/ Tim Grahl: https://timgrahl.com/ Kit: https://www.kit.com/ Craft & Commerce: https://conference.kit.com/ Donald Miller: https://www.donaldmiller.com/ Nisha Bora: https://rainbowplantlife.com/about/ Moo: https://www.moo.com/ Indiegogo: https://www.indiegogo.com/ Kickstarter: https://www.kickstarter.com/ Quartz: https://www.qz.com/ Highlights:03:37 Why Intros Shouldn't Be Complete09:44 How to Increase Your Luck Surface Area in Business29:34 How Clarity Drives Higher Conversion Rates42:27 The Power of Strong Copywriting47:22 Kit's Example: Using Customer Transformation Stories
11/21/24 • 55:27
In this episode, I sit down with author, speaker, business consultant and expert at getting noticed, Dorie Clark.Dorie tells me how she got started writing for Forbes, shares some insights from her incredible book ‘Entrepreneurial You’, and explains how you can turn social proof into sustainable streams of income.Watch this episode to learn the actionable steps that you can take to advance your creator business, and make over $1 million per year.00:00 Introducing Dory Clark01:07 Breaking into the writing industry03:04 Building social proof and credibility07:24 Gaining national recognition at Forbes20:19 Diversifying income streams29:45 Monthly Webinars and Mastermind Programs30:44 Splurges and lifestyle choices33:51 Business strategies and email marketing36:39 Balancing work and personal Life38:07 Optimizing newsletter content42:55 Time management and productivity52:56 Future plans and wishlist for kitIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/ LinkedIn: https://www.linkedin.com/in/nathanbarry/ X: https://twitter.com/nathanbarry Website: https://nathanbarry.com/ Follow Dorie Clark:YouTube: https://www.youtube.com/DorieClark LinkedIn: https://www.linkedin.com/in/doriec/ Instagram: https://www.instagram.com/dorieclark/ Twitter: https://x.com/dorieclark Website: https://dorieclark.com/ Featured in this episode:Terry Rice: https://terryrice.co/ Entrepreneurial You: https://dorieclark.com/entrepreneurialyou/ The Long Game: https://dorieclark.com/longgame/ Reinventing You: https://dorieclark.com/reinventingyou/ Stand Out: https://dorieclark.com/stand-out/ Forbes: https://www.forbes.com/ HBR: https://hbr.org/ Brennan Dunn: https://twitter.com/brennandunn/ Highlights:1:26 Terry Rice & Entrepreneurial You9:05 - Cold pitching and working for Forbes17:43 - Annual revenue24:41 - Subscription models30:44 - VIP Disneyland tours & business class52:29 - Future of the show & Kit
11/14/24 • 61:15
In this episode, entrepreneur and bestselling author Josh Kaufman reveals the secrets to running a successful creator business as a solo entrepreneur.Josh shares his insights on leveraging AI and smart systems to accomplish the work of an entire team while maintaining work-life balance.Learn practical strategies for working efficiently, understanding your audience, and building a business that serves your goals.Timestamps:00:00 Introduction01:22 How to Protect Your Time as a Solo Entrepreneur02:17 How Fewer Income Streams Can Lead to More Profit03:56 Knowing When to Say No to Growth in Business16:04 How to Identify and Leverage Your Core Value18:13 How to Scale Your Business Without Hiring a Team20:15 Point of Market Entry Strategy for Entrepreneurs24:43 How to Build Sustainable Search Traffic Without a Team27:48 Solo Creator Marketing Strategies That Work28:51 The Essential Tools for Automating Your Solo Business31:40 How to Apply the 80/20 Rule to Business Systems35:49 A Practical Guide to Using AI for Business Research43:53 Why Human Judgment Becomes More Crucial with Automation45:42 How to Monetize Your Audio Content and Maximize Profits50:34 Why Audio Should Be Your Primary Content Format52:02 How to Use Psychology Principles to Grow Your Business54:37 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/ LinkedIn: https://www.linkedin.com/in/nathanbarry/ X: https://twitter.com/nathanbarry Website: https://nathanbarry.com/ Follow Josh Kaufman:Website: https://joshkaufman.net/ X: https://twitter.com/joshkaufmanInstagram: https://www.instagram.com/joshkaufmanauthor/ Featured in this episode: Audible: https://www.audible.com The Personal MBA (Book): https://personalmba.com/ SavvyCal: https://www.savvycal.com Kevin Kelly: https://www.kk.org Claude (AI): https://claude.ai/ GPT: https://chat.openai.com/ Google's Notebook LM: https://notebooklm.google/ Kit: https://www.kit.com Tim Ferriss: https://www.tim.blog Ryan Holiday: https://www.ryanholiday.net Influence by Robert Cialdini: https://www.influenceatwork.com Highlights:07:15 Diminishing Returns of Additional Dollars 10:00 What Are You Optimizing For? 16:04 Core Production Function 31:34 Conforming the World to Your Will 38:20 How Nathan and Kit Use AI
11/7/24 • 55:54
In this episode, we’re switching things up. I’m usually the one doing the coaching, but today I’m being coached by Darrell Vesterfelt—a marketing expert and product launch strategist who’s helped many creators grow their businesses.Darrell shares his insights to help me launch my Creator Flywheels course, offering advice on confidently pricing programs at their true value, turning anxieties into strengths, and creating offers that genuinely resonate with the right customers.Whether you're just starting your creator journey or running an established business, Darrell's practical wisdom on launching products people truly want is both enlightening and actionable.Learn more about the Creator Flywheels course: CreatorFlywheels.comTimestamps:00:00 - Introduction01:02 - Darrell Vesterfelt’s Top Marketing Tips for Creators03:04 - Creator Flywheels Course05:11 - Identifying and Targeting Your Ideal Customer06:31 - Understanding Your Audience’s Core Problem07:58 - How Creator Flywheels Have Helped Nathan09:19 - Creating a Compelling Transformation Promise to Maximize Sales18:16 - Crafting an Irresistible Offer to Attract and Retain Customers22:05 - Overcoming Customer Objections25:04 - The Importance of Authentic Marketing29:04 - Why Flywheels Are Important For Solopreneurs32:07 - How to Set Profitable Prices with Confidence40:43 - How to Set Scarcity to Increase Course Demand43:57 - Building a High-Value Waitlist for a Stronger Course Launch50:18 - Promoting Your Course via Webinars and Social Media50:58 - Split the Want from the Buy53:38 - Sales Sequence and Creating Urgency in Your Launch55:14 - Addressing Objections and Feedback to Improve Customer Trust57:54 - Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Darrell:Website - https://darrellvesterfelt.com/Instagram - https://www.instagram.com/dvest/LinkedIn - https://www.linkedin.com/in/darrellvesterfelt/X - https://twitter.com/dvestFeatured in this episode:Creator Flywheels - www.creatorflywheels.comKit - www.kit.comMighty Networks - www.mightynetworks.comJustin Moore - https://www.linkedin.com/in/justinnmoore/Jay Clouse - https://creatorscience.com/author/jayclouse/Dan Martell - www.danmartell.comBonnie Christine - www.bonniechristine.comSahil Bloom - https://www.sahilbloom.com/Highlights:07:58 - How Creator Flywheels Have Helped Nathan25:04 - The Importance of Authentic Marketing29:04 - Why Flywheels Are Important For Solopreneurs50:58 - Split the Want from the Buy
10/31/24 • 62:49
I’m excited to share that Billion Dollar Creator is now The Nathan Barry Show.In this episode, I’ll explain why I'm making this change and what you can look forward to in this new phase of the show.Thanks for listening, and I can’t wait to see you in the next episode.Please like and subscribe, share it with your friends, and leave us a review. I read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/
10/31/24 • 02:46
In this episode, I sit down with Jo Franco, a self-made entrepreneur who has transformed her passion for travel and languages into a successful business venture.With extensive experience in navigating the complexities of content creation, Jo offers her well-developed strategies for expanding on YouTube, ways to escape the limitations of sponsorships to achieve genuine financial growth, and her effective cold outreach approach.Whether you are an emerging creator or looking to enhance your existing business, Jo's practical guide to success in the creator economy is sure to provide valuable insights.Timestamps:00:00 Introduction00:57 How to Grow Your YouTube Channel Fast04:31 Best Strategies for Creators to Stand Out in 202408:42 How to Build a Sustainable Creator Business That Lasts09:45 How to Write Cold Emails to Brands and Get Sponsorships13:45 Proven Ways to Diversify Your Income as a Content Creator15:56 How to Scale Your Creator Business by Building a Team19:02 The Truth About Working with Netflix as a Creator and Why It Wasn’t Right for Jo Franco21:10 How to Create a Successful Membership Business for Creators28:34 Top Tips for Beginner Creators to Start a Successful Career29:14 How to Delegate Tasks and Scale Your Creator Business30:23 The Power of Collaboration for Growing Your Audience32:22 Why You Should Stop Creating Content Just for Views34:15 Jo Franco’s Current Business Model42:48 How to Overcome Bottlenecks in Scaling a Membership Business44:39 How to Build Consistent Revenue Streams as a Creator51:06 Why Focusing on Your Strengths Is Key to Growing as a Creator53:39 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Jo:Instagram - https://www.instagram.com/jo_franco/X - https://twitter.com/jofranco/TikTok: https://www.tiktok.com/@jo_franco/Website: https://jofranco.world/Featured in this episode:Kit (formerly ConvertKit) - https://kit.com/YouTube - https://www.youtube.com/World's Most Amazing Vacation Rentals (Netflix show) - https://www.netflix.com/Skyscanner - https://www.skyscanner.com/WordPress - https://wordpress.org/Jo Club - https://joclub.world/Highlights:02:25 YouTube Content Strategy07:20 The Pace of Repetition/Learning10:20 Effective Cold Outreach15:50 Being a Solopreneur29:31 Delegating31:37 Creators Pitching Opportunities45:16 Staying Focused to Scale
10/25/24 • 56:11
I sit down with Jay Papasan, co-author of The One Thing and The Millionaire Real Estate Agent, to dive into powerful growth strategies for creators and entrepreneurs seeking massive success.We discuss how to maximize productivity while maintaining balance, overcoming imposter syndrome, and the transformative impact of small, consistent actions over time.Jay also offers valuable insights on hiring from within your audience, effective delegation, and the critical role accountability plays in achieving long-term success.Whether you're an entrepreneur, creator, or professional looking to elevate your game, this episode is filled with actionable advice.Timestamps:00:00 Introduction00:59 How to Build Authority with Books08:18 Creating a Common Language in Your Business Niche11:32 How to Become an Authority in Your Industry15:45 Habits of Successful People18:31 How to Focus and Achieve More21:26 The Day Before Vacation Productivity Hack Explained26:17 How to Use Accountability for Success30:10 Decision Making Tips for Entrepreneurs33:01 How to Delegate Effectively35:11 Jay Papasan’s One Thing37:56 Time Management for Entrepreneurs42:05 Networking Tips for Business Success46:19 How to Build Successful Habits52:59 Writing Productivity Hack from a Bestselling Author54:53 The Success Story of "The One Thing" Book57:42 How to Focus Your Business Strategy01:02:25 How to Effectively Hire from Your Audience01:04:02 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Jay:Instagram: https://www.instagram.com/jaypapasan/LinkedIn: https://www.linkedin.com/in/jaypapasan/X: https://x.com/jaypapasanFeatured in this episode:Kit (formerly ConvertKit) - https://kit.com/Gary Keller - https://www.linkedin.com/in/kellergary/Keller Williams - https://www.kw.com/James Clear - https://jamesclear.com/Dan Martell - https://www.danmartell.com/Chris Guillebeau - https://chrisguillebeau.com/World Domination Summit - https://worlddominationsummit.com/37signals - https://37signals.com/Jason Fried - https://twitter.com/jasonfriedInc. Magazine - https://www.inc.com/Headspace - https://www.headspace.com/Ryan Holiday - https://ryanholiday.net/Rory Vaden - https://www.roryvaden.com/Dr. Ben Hardy - https://benjaminhardy.com/The One Thing - https://the1thing.com/book/The Millionaire Real Estate Agent - https://kellerink.com/products/the-millionaire-real-estate-agentHighlights:01:38 Leveraging a Book to Scale Your Business04:42 The Question: "What Would Have to Be True?"11:11 Becoming the Authority in Your Industry18:40 Overcoming Distractions on the Path to Success24:05 Revealing Priorities Through Calendar Habits35:30 Dan Martell’s Process for Recording SOPs40:05 The Deliberate Accountability Model01:01:19 Jay Papasan’s Flywheel01:04:58 The Power of Names as a Creator
10/18/24 • 68:41
In this episode, I sit down with Mark Manson, bestselling author (The Subtle Art of Not Giving a F*ck) and seasoned creator.With his deep understanding of the creator economy, Mark shares the most common pitfalls to avoid, his strategy for growing to millions of YouTube subscribers in 18 months, and how to balance success with happiness.Whether you're a pro or just starting out, Mark's insights on building a sustainable creator business are invaluable.Timestamps:00:00 Introduction01:09 What is the Ideal Size for a Creator Business?05:56 How to Maintain Long-Term Success After Trends Fade08:39 Strategies for Building Strong, Lasting Audience Relationships11:34 The #1 Mistake Creators Make (And How to Avoid It)13:57 Best Social Media Platforms for Growing Your Creator Business18:28 How to Go Viral on YouTube in 202426:19 The Secret to Consistent Online Growth and Engagement33:56 Tips for Sustained Online Success in the Creator Economy36:55 Why Diversification is Crucial for Online Success38:47 Mark Manson’s Newsletter Optimization Strategy42:11 How to Adapt to Rising Competition46:26 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Mark:Instagram: https://www.instagram.com/markmanson/X: https://twitter.com/iammarkmansonYouTube: https://www.youtube.com/@IAmMarkManson/Website: https://markmanson.net/Featured in this episode:Ali Abdaal - https://aliabdaal.com/Casey Neistat - https://www.youtube.com/user/caseyneistatBotez sisters - https://www.youtube.com/c/BotezLiveJames Clear - https://jamesclear.com/Ramit Sethi - https://www.iwillteachyoutoberich.com/Matt D'Avella - https://www.mattdavella.com/Dan Go - https://www.dango.co/Tyler Cowen - https://marginalrevolution.com/Anthony Bourdain - https://explorepartsunknown.com/Mr. Beast - https://www.youtube.com/user/MrBeast6000Kit - https://kit.com/Highlights:11:33 Knowing Your Production Function30:34 What It Takes to Endure in the Creator Economy44:27 Looking Back at Your Digital Footprint
10/10/24 • 47:35
Join me for an inspiring conversation with Brett Hagler, the visionary CEO of New Story, a nonprofit addressing the global housing crisis.In this episode, we dive into what it means to be a creator driven by the desire to make a lasting impact on the world.Brett shares the fulfillment of aligning business with social causes, the challenges of turning charitable efforts into sustainable business models, and New Story's groundbreaking approach to housing solutions.If you're passionate about social impact, business innovation, and making a difference, this episode is a must-listen.Timestamps:00:00 Introduction01:00 Starting Small and Dreaming Big02:32 Aligning Business with Social Impact06:57 The Power of Storytelling10:07 Successful Creators Raising Children12:21 Stepping Outside Your Comfort Zone for Growth14:34 Building Communities, Not Just Homes17:40 Thinking About Innovation21:36 Insights from the Y Combinator Experience27:00 Long-Term Vision For Creators29:53 Evolving the Business Model37:22 Navigating Market-Based Solutions40:30 The Mindset Creators and Founders Need42:12 Addressing Barriers to Housing45:21 Innovative Approaches to Land Ownership54:00 De-Risking Development Projects57:42 Raising Investment and Philanthropy58:49 Sustainable Growth and Future Vision01:04:34 Understanding Market-Based Solutions for Social Entrepreneurs01:08:57 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Brett:Instagram: https://www.instagram.com/bretthaglerX: https://twitter.com/bretthaglerLinkedIn: https://www.linkedin.com/in/rbhagler/Website: https://www.bretthagler.com/Featured in this episode:New Story - https://newstoryhomes.org/Kit (formerly ConvertKit) - https://kit.com/Charity Water - https://www.charitywater.org/Earth Mission - https://www.earth-mission.org/Tom's Shoes - https://www.toms.com/Village Impact - https://www.villageimpact.com/Joel Runyon - https://joelrunyon.com/Impossible - https://impossiblehq.com/Pencils of Promise - https://pencilsofpromise.org/Y Combinator - https://www.ycombinator.com/Kiva - https://www.kiva.org/Icon - https://www.iconbuild.com/Highlights:06:57 - Insights from Joel Runyon10:20 - Teaching Children About Wealth Disparities28:05 - Transforming Your Creator Mindset52:31 - Standardizing Non-Standard Situations01:06:00 - Market-Based Solutions for Innovation in Nonprofit Work
10/3/24 • 70:26
Ready to transform your expertise into a profitable online course?In this week’s episode, I coach Sean Sweeney, a real estate expert who’s developed over 700 apartment units worth $200 million, on how to create a successful online course.We dive into strategies for pricing and positioning your course to attract eager customers, boosting enrollment, and building an excited audience through effective email marketing.Timestamps:00:00 Introduction00:57 Who Is Sean Sweeney?02:45 90-9-1 Rule Explained For Content Creators04:04 How To Scale Your Creator Business06:38 Course Pricing And Positioning18:59 Simplifying Your Offerings For Maximum Profitability24:39 The Best Course Launch Strategy28:39 Planning An Effective Launch Timeline32:19 Growing Your Email List34:53 How To Improve Decision-Making43:55 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Sean:X - https://twitter.com/seandsweeneySubstack - https://seandsweeney.substack.com/Featured in this episode:The Bright Build - https://thebrightbuild.comNathan Barry - https://nathanbarry.comConvertKit (Soon to be Kit) - https://convertkit.comMoses Kagan - https://twitter.com/moseskaganNick Huber - https://twitter.com/sweatystartupChris Powers - https://twitter.com/Chris_PowerHighlights:02:24 The 90-9-1 Rule13:10 Effectively Positioning Tiers for Maximum Impact27:04 Creating Urgency32:19 Transforming Social Media Followers into Email Subscribers with Lead Magnets36:23 Effective Course Launch Strateg
9/26/24 • 49:57
Thinking about selling your business? Here’s everything you need to know.In this episode, I sit down with the amazing Cathryn Lavery to hear the incredible story of how she sold her business—and then bought it back.We chat about the real challenges entrepreneurs face when selling a business, the must-know tips to protect yourself from making expensive mistakes, and how to secure the best deal.Cathryn also shares how $230,000 was stolen from her business, and we dig into how she's using AI and tech solutions to stay ahead, especially in a post-COVID world.Timestamps:00:00 Introduction: Key Takeaways from This Business Journey00:58 What 'Hanging Around the Hoop' Means for Your Business Strategy03:44 How to Decide Whether to Sell Your Business08:33 Adapting Your Business Strategy During COVID10:25 How to Navigate the Business Selling Process: Proven Tips and Negotiation Strategies13:59 What to Expect After Selling Your Business17:29 Things to Know Before Selling Your Business23:05 How to Approach Rebuying Your Business27:57 Negotiation Tips34:48 Starting Over: Essential Lessons and Strategies for Success37:48 Best Ways to Use AI to Optimize Business Operations50:10 How AI Can Improve Both Personal and Business Efficiency55:44 How to Combat and Prevent Counterfeit Issues in Your Business58:21 Dealing with Embezzlement: Protect Your Business from Theft01:09:28 Advantages and Challenges of Hiring Remote Talent01:12:21 Effective Personal Productivity Systems and Life Hacks01:16:29 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Cathryn:YouTube: https://www.youtube.com/@LittleMightTwitter: https://twitter.com/cathrynlaveryTikTok: https://www.tiktok.com/@cathrynlaveryLinkedIn: https://www.linkedin.com/in/cathryn-lavery/Instagram: https://www.instagram.com/cathryn.lavery/Featured in this episode:Michael Girdley - https://www.girdley.com/BestSelf Co. - https://bestself.co/ConvertKit (soon to be Kit) - https://convertkit.com/ChatGPT - https://chat.openai.com/Claude (AI assistant) - https://www.anthropic.com/Fiverr - https://www.fiverr.com/Final Loop - https://finaloop.com/Super Whisper - https://superwhisper.com/Sagan Passport - https://saganpassport.com/Quick Hire VA - https://quickhireva.com/Online Jobs - https://www.onlinejobs.ph/Alexa - https://www.amazon.com/alexaLittle Talk - https://bestself.co/products/little-talk-deckTropical MBA - https://tropicalmba.com/"Before the Exit" - https://a.co/d/dzlXNcHHighlights:03:14 Decision-Making Framework34:48 The Struggle of Founders and Blank Slates35:42 Nathan’s Major Shift in Management Strategy44:42 Joining a Team Without Context: Lessons from Apple University01:06:08 Embezzlement and Taking Vacations
9/12/24 • 77:27
Want to break free from the 9-to-5 hustle and build a $1 million creator business?In this week’s episode, I coach Aaron Francis on his course-selling business and explore how to 3x his business by the end of 2025.Join us as we explore how to effectively implement a hub-and-spoke model to build a loyal newsletter list, proven lead magnets that can double your audience size, practical ways you can implement price tiering to instantly boost your revenue.Timestamps:00:00 Introduction01:15 Breakdown of Launch Businesses05:37 Setting Future Goals for the Business06:38 Creators Who Pulled Off Successful Launches10:31 Potential Problems for Product Based Creator Businesses20:40 How to Master Audience Growth26:50 Using Lead Magnets for YouTube to Email Conversions36:10 Strategic Content Creation for Sustainable Growth39:48 Tiered Pricing to Increase Revenue49:10 Grow Your Business Without Making More Products53:54 Cross-Selling Your Existing Products01:05:17 Fine-Tune Your Brand Vision01:07:40 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Featured in this episode:High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-courseScreencasting.com: https://screencasting.com/ConvertKit (soon to be Kit): https://convertkit.com/Aaron Francis: https://aaronfrancis.com/Kent C. Dodds: https://kentcdodds.com/Wes Bos: https://wesbos.com/Adam Wathan: https://adamwathan.me/Highlights:07:45 How to Bridge the Mental Gap to Your Goals16:09 Overcoming Struggles by Delegating Tasks & Team Dynamics23:15 Importance of YouTube and Email 29:10 Mastering Lead Magnets49:10 Timeline to Grow a Course Business
9/5/24 • 72:15
Want to learn how to create a successful online course that generates significant revenue?In this episode, I chat with Aaron Francis, Co-Founder of Try Hard Studios, who shares his incredible journey of making $125,000 in just 30 days from their SQLite video course.Aaron reveals the proven strategies that drove their course's success, effective marketing techniques, and the common challenges they encountered.Discover how to develop a high-impact online course, implement powerful marketing tactics, and build trust with your audience to boost your sales.Timestamps:00:00 Introduction00:50 Secrets to a Successful Course Launch01:48 Marketing Strategies That Work03:09 How to Engage Your Audience Effectively09:29 Business Lessons and Common Mistakes21:54 Building Trust with Your Audience23:40 The Role of Authenticity in Content Creation26:53 Why Sharing Personal Stories Boosts Engagement39:32 The Importance of Video Content for Your Brand43:37 Influencer vs. Creator: What's the Difference?47:42 ConclusionIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Aaron:Instagram: https://www.instagram.com/aarondfrancis/LinkedIn: https://www.linkedin.com/in/aarondfrancis/X: https://twitter.com/aarondfrancisYouTube: https://www.youtube.com/@aarondfrancisWebsite: https://aaronfrancis.com/Featured in this episode:High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-courseChris Coyier: https://chriscoyier.net/ConvertKit (soon to be Kit): https://convertkit.com/Highlights:03:27 How Marketers Identify Real Value04:17 Why Urgency Drives Sales for Creators16:00 Nathan's Livestream Plans for ConvertKit's Rebrand16:40 If It Scares You, It's Good Content19:15 Building Reputation with Effective Email Sequences26:13 Using Personal Experience to Build Audience Trust30:30 Nathan on Chris Coyier
8/29/24 • 48:21
In this episode, I coach Paula Pant, founder of Afford Anything, on actionable strategies to grow her business to over $1 million in just one year.Paula opens up about the significant challenges she's faced, including a $600k+ drop in revenue since 2020. We work together to craft a blueprint for overcoming these obstacles.We dive into why adapting to market trends and diversifying income are crucial for long-term success, the advantages of audience segmentation, and how to optimize course launches.Timestamps:00:00 Introduction00:55 Paula's Journey as a Content Creator05:01 Challenges with YouTube Growth06:04 Discoverability vs. Loyalty in Platforms08:36 Revenue Trends and Business Trajectory17:57 Adapting to Market Trends19:17 Planning for 2025 Revenue Goals28:47 Analyzing 2021 Market Conditions30:21 Challenges in Pricing and Sales31:34 Improving Launch Strategies33:25 Audience Segmenting and Personalizing Content36:36 Strategies for Audience Growth38:51 Narrowing Down the Target Market43:32 Personalization vs. Segmentation48:49 Specific Industry Targeting55:00 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Paula:Instagram: https://www.instagram.com/paulapant/YouTube: https://www.youtube.com/c/affordanythingTikTok: https://www.tiktok.com/@paulapantLinkedIn: https://www.linkedin.com/in/paulapant/Twitter: https://twitter.com/PaulaPantFeatured in this episode:Afford Anything: https://affordanything.com/Your First Rental Property: https://courses.affordanything.com/ConvertKit (Soon to be Kit): https://convertkit.com/Highlights:04:04 What Are Good Stats for Newsletters?05:13 Why Podcasts Are Exploding on YouTube07:22 Hub and Spoke Content Strategy: How to Boost Your Content Visibility09:00 Beware of Comparing Different Chart Styles: Accurate Data Interpretation Tips14:07 Why Many Creators Are Experiencing Revenue Declines Right Now31:30 Overcoming Common Product Launch Challenges: Tips for Success40:29 Audience Segmentation for Testimonials: How to Target the Right Personas
8/22/24 • 64:26
Are you thinking of building or scaling a consumer product company?This week, we’re joined by John Durant, a prolific investor in the health and wellness space as he reveals the proven strategies and insider insights that will catapult your business to new heights.Tune in to discover common pitfalls that both struggling and successful companies encounter, the critical role of assembling the right founding team, and strategies for scaling a business from a niche audience to a mass-market brand.Whether you're just starting out or looking to scale, this episode is a must-watch.Timestamps:00:00 Introduction00:50 John Durant's Journey into Venture Capital05:32 The LMNT Story: From Idea to Market09:55 Digital Products vs Physical Products12:23 Understanding Product Market Fit17:31 Scaling Beyond the Creator's Platform20:43 Common Startup Mistakes to Avoid23:02 Optimizing Your Sales Funnel24:57 The Challenge of Changing a Successful Strategy25:40 The Role of Cohort Analysis in Growth27:03 Traffic Sources and Churn Rates28:40 Kettle and Fire: A Case Study30:39 Online vs. Retail Sales Strategy35:39 Role of Subscription Models37:20 Expanding Beyond Food and Beverage42:33 Importance of Team and Execution44:46 Final ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow John:LinkedIn: https://www.linkedin.com/in/jdurant/Twitter: https://x.com/johndurantInstagram: https://www.instagram.com/_johndurant/Website: https://johndurant.net/Wild Ventures: https://wildventures.vc/Featured in this episode:Primal Kitchen: https://www.primalkitchen.com/Thrive Market: https://thrivemarket.com/Element: https://drinklmnt.com/Magic Spoon Cereal: https://magicspoon.com/Wild Ventures: https://wildventures.vc/Mark Sisson: https://www.instagram.com/marksissonprimal/Wellness Mama: https://wellnessmama.com/Food Babe: https://foodbabe.com/Blue Apron: https://www.blueapron.com/Kettle and Fire: https://www.kettleandfire.com/Rogue Fitness: https://www.roguefitness.com/ConvertKit: https://convertkit.com/SteadyMD: https://www.steadymd.com/Chili Pad: https://sleep.me/David Perlmutter: https://drperlmutter.com/Liquid IV: https://liquid-iv.co.uk/Kroger: https://www.kroger.com/Highlights:17:12 Understanding the limits of creator self-promotion25:40 The importance of cohort analysis in creator marketing27:32 Why using overall churn rate can mislead traffic source spend decisions35:45 Driving repeat purchases: Strategies for billion-dollar creators
8/15/24 • 45:32
Are you looking to start or scale a newsletter business?In this episode, Nathan is joined by Marissa Lovell, writer of the ‘From Boise’ newsletter, which generates $87,000 in revenue annually.Nathan helps map out various tactics to expand the newsletter’s subscriber base, strategies for increasing revenue per user through sponsorships, and creating new revenue streams with digital products.Timestamps:00:00 Introduction00:50 Challenges of Starting a Local Newsletter01:38 From Boise Newsletter05:14 Revenue Breakdown and Sponsorships07:46 Impact of Craft and Commerce Conference09:16 Sponsorship Strategies and Pricing11:48 Blogs vs Newsletters15:56 Evolution of the Team20:06 Hiding Behind a Brand24:50 Additional Revenue Streams28:27 Future Goals and Revenue Projections32:23 Newsletter Growth Tactics33:38 Social Media to Newsletter Conversion35:19 Increasing Revenue per Subscriber42:52 Growing Other Channels44:57 Effective Use of Social Media46:39 Streamlining Sponsorships48:19 Building a Sales Team56:15 Lead Magnets59:01 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Marissa:Instagram: https://www.instagram.com/from.boise/Website: https://www.marissalovell.com/Website: https://fromboise.com/Featured in this episode:From Boise: https://fromboise.com/Justin Moore: https://www.instagram.com/creatorwizard/ConvertKit: https://convertkit.com/Highlights:12:12 Why Nathan switched from blogs to newsletters43:02 Newsletter touch points46:58 Tim Ferris: “What would it look like if it were easy?”48:40 Effectively building a sales team01:01:42 Creating too many lead magnets
8/8/24 • 63:40
This week's episode is a masterclass on scaling your creator business to 7 figures and beyond.With insights from industry giants such as Ali Abdaal, Sahil Bloom, Sam Parr, Rachel Rodgers, and many others, we explore the effective strategies and mindsets that have propelled them to remarkable success.These experts have built massive followings and generated consistent income streams, and now they're ready to share exactly how they did it.Timestamps:00:00 Introduction00:26 Top 3 Habits of Millionaires | Ali Abdaal02:41 Billion Dollar Business Ideas for 2024 | Rachel Rodgers04:02 How to 10x Your Income - The 4 Ladders of Wealth | Nathan Barry06:21 How CEOs Leverage Content Creation for Business Growth | Matt Schnuck07:51 Guide to Make Money as a Creator in 2024 | Sahil Bloom11:28 Proven Delegation Strategies For Million Dollar Entrepreneurs | Simon Severino14:04 How to Overcome Imposter Syndrome | Jackie Aina & Sam ParrIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Featured in this episode:We're Scaling Ali Abdaal's Business to $10 Million (Here's How): https://youtu.be/_HIIdp7hLmg$20M by 30: Sam Parr's Habits & Frameworks Revealed: https://youtu.be/NmOxRM3ng2YIf I Wanted to Build a $5M Creator Business in 2024, I'd Do This: https://youtu.be/0nj_SC8OoCITeam-Building Expert: 4 Steps to Building a Personal Brand Team: https://youtu.be/Pe_ri0M8PnUBuilding Creator Agencies to $10M/Year with Sahil Bloom: https://youtu.be/D0RpsWEFsr47 Proven Methods to Scale Your $500,000 Creator Business in 90 Days: https://youtu.be/83X4Vr_5sXUBuilding a Creator Business That Lasts (with Jackie Aina): https://youtu.be/M_7QRDVmoCc
8/1/24 • 17:47
Are you leaving money on the table with your product launches?Too many entrepreneurs make critical mistakes that tank their sales and leave them wondering “what went wrong?”In this episode, Nathan coaches Frannie Wilson, co-founder of Ampersand studios, on her upcoming product launch.Tune in to discover promotional tactics that’ll have your audience ready to buy, the power of tiered pricing, and the secret to timing your launch for maximum impact.Timestamps:00:00 Introduction00:49 Frannie's Business Overview02:33 Revenue Streams Breakdown03:51 Upcoming Course Launch05:16 Pricing Tiers Strategy06:40 Price Anchoring08:30 Timing Launches10:00 Biggest Product Launch Mistakes13:32 Separating the Offer from the Purchase17:33 Types of Scarcity19:08 Building Momentum in Launches22:03 Exact Launch Strategy Blueprint23:08 Understanding Buyer Psychology24:17 Audience Segmentation and Adjusting Offers25:31 Effective Pricing Strategies26:12 Post-Launch Follow-Up33:46 Personal Branding Insights38:09 Consistency in Content Creation40:25 Innovative Marketing Terminology41:34 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Frannie:YouTube: https://www.youtube.com/@ampersand-studiosInstagram: https://www.instagram.com/frannie_pack/LinkedIn: https://www.linkedin.com/in/frannie-wilson-687b61104/Website - https://ampersand-studios.com/Featured in this episode:Ampersand Studios: https://ampersand-studios.com/Bimma: https://www.instagram.com/bimmawilliams/Jefferson: https://www.instagram.com/jefferson_fisher/ConvertKit: https://convertkit.com/Craft and Commerce: https://conference.convertkit.com/Mighty Networks: https://www.mightynetworks.com/Highlights:05:38 Nathan explains price anchoring10:00 Common mistakes in product launches18:16 Exploring various types of scarcity23:26 Preparing customers to purchase24:35 Mastering the art of downselling27:00 Instagram vs. email
7/25/24 • 43:01
In this episode, Nathan is joined by Jon Youshaei to explore his content roasting business idea in detail.The concept centers around a premium service where Jon provides in-depth roasts of videos for content creators.Together, Nathan and Jon delve into topics such as newsletter referral schemes, pricing strategies, and value propositions.Get your videos roasted by Jon Youshaei: https://forms.gle/6F3iEhNC69s7fFuF8Timestamps:00:00 Introduction01:11 Growing a Newsletter from YouTube02:11 Interview Lead Magnets04:07 Referral Strategies and Digital Deliverables05:07 Exploring the Content Roast Business08:11 Pricing and Deliverables for Content Roasts14:03 Batch Processing18:03 Roasted Deliverables23:53 Tiered Pricing Strategy26:11 Exploring Personalized Video Feedback30:39 Scheduling and Submission Windows37:25 Building a Sustainable Business Model43:30 Pricing and Commitment Options47:33 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Jon:YouTube - https://www.youtube.com/@youshaeiX - https://twitter.com/YoushaeiInstagram - https://www.instagram.com/youshaei/TikTok - https://www.tiktok.com/@youshaei/LinkedIn - https://www.linkedin.com/in/youshaei/Website - https://www.youshaei.com/Featured in this episode:ConvertKit: https://convertkit.com/Mr. Beast Created Episode: https://youtu.be/IXEewFEDieU?si=lcpIirQTezknK_vVCreated Newsletter: https://created.news/Bonnie Christine: https://www.bonniechristine.com/Highlights:24:02 Effective tiered pricing strategies40:20 Bonnie Christine's million-dollar simplified offer success47:39 How recurring revenue provides stability for bold moves48:10 The crucial role of immediate feedback
7/18/24 • 51:52
Many creators aim for fame, but only a few build lasting careers while others quickly fade. What sets the long-term successes apart?This week at Craft & Commerce, Nathan interviews Ex-YouTube employee, Jon Youshaei, to uncover the secrets.They discuss the truth behind captivating social content to stand out in the crowded digital landscape, effective methods for building a thriving newsletter subscriber base, and tips on hiring the right team to scale faster.Timestamps:00:00 Introduction01:13 Long-Term vs. Short-Term Creator Success05:25 Capturing Audience Attention08:09 The Value of True Students Over True Fans12:16 Hiring and Delegating for Success21:11 Balancing Creator Aspirations and Team Loyalty26:43 Jon’s Creator Business29:37 Newsletter Systems and Processes33:16 Exclusive Interview with Mr. Beast39:00 Strategies for Growing Your Audience43:33 Scaling While Maintaining Quality48:01 Creating Effective Landing Pages49:48 High-Converting Video Strategies55:00 Building a Strong Team58:54 Service-Based vs. Product-Based Businesses01:01:31 Handling Uncertainties in Business01:03:40 Main Motivations01:04:51 Effective YouTube Packaging Strategies01:09:22 Chasing Views vs. Maintaining Quality01:10:53 Insights from Jon’s Time at Instagram and YouTube01:13:58 Creating Live/Raw Content01:15:13 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/X: https://x.com/nathanbarryWebsite: https://nathanbarry.com/Follow Jon:YouTube: https://www.youtube.com/@youshaeiX: https://x.com/YoushaeiInstagram: https://www.instagram.com/youshaei/TikTok: https://www.tiktok.com/@youshaei/LinkedIn: https://www.linkedin.com/in/youshaei/Website: https://www.youshaei.com/Featured in this episode:Mr. Beast Created Episode: https://youtu.be/IXEewFEDieU?si=_VzzVkCBaye9da_lConvertKit: https://convertkit.com/Pat Flynn: https://patflynn.com/Jay Clouse: https://creatorscience.com/author/jayclouse/Highlights:01:25 Teach a skill that makes money to people who have money13:44 Creators are proud of very strange things19:28 Perks of working for well known creators22:56 If you pay for half of someone’s time, you get a quarter of their attention25:06 Questions Nathan asks when interviewing people01:04:05 What really drives Nathan?
7/11/24 • 75:48
Want to take your creator business to $10 million and beyond?In this episode, Nathan interviews Ali Abdaal, the internet’s leading productivity expert, to explore the shift from a creator-focused model to a sustainable business, the pivotal role of the creator as a guide, and how to set measurable goals that drive growth.Join us for a deep dive filled with actionable insights designed to help you efficiently scale your creator business to $300k, $1 million, and even $10 million+Timestamps:00:00 Introduction01:16 Metrics And Goals10:12 You Are Not The Hero11:54 $300k Vs $1 Million Business28:48 Reflecting On The List29:26 Mini Holdco Concept39:29 Scaling Creator Businesses45:03 What Skills Do You Need?51:11 Effective Team Management53:00 Time Management Strategies59:33 Setting A Clear Vision And Timeline01:01:09 Seeking Advice And Learning From Others01:02:04 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Ali:YouTube: https://www.youtube.com/@aliabdaalTwitter: https://x.com/aliabdaalInstagram: https://www.instagram.com/AliAbdaalTikTok: https://www.tiktok.com/@aliabdaalLinkedIn: https://www.linkedin.com/in/ali-abdaal/Website: https://www.aliabdaal.com/Featured in this episode:School of Greatness - https://lewishowes.com/sogpodcast/Ryan Deiss - https://www.instagram.com/ryandeiss/Andrew Wilkinson - https://www.linkedin.com/in/awilkinsonTiny - https://www.tiny.com/aboutClickFunnels - https://www.clickfunnels.com/Feel Good Productivity - https://www.feelgoodproductivity.com/SAS Academy - https://www.saasacademy.com/Atomic Habits - https://jamesclear.com/atomic-habitsFull Focus Planner - https://fullfocus.co/daily-planner/Barrett Brooks Episode - https://youtu.be/wha8QW_F9co?si=KD4cew8zns8qROGuDan Martell - https://www.danmartell.com/Matt Schnuck - https://www.mattschnuck.com/Berkshire Hathaway - https://www.berkshirehathaway.com/Highlights:03:04 Nathan's insights on revenue goals17:39 Comparing strip malls and skyscrapers21:57 Nathan still moves fast and breaks things33:43 Solar System Model vs. Hierarchical Org Chart36:45 Nathan's Billion Dollar Creator essay with Michael Hyatt39:25 Scaling creator businesses beyond the core53:32 How does Nathan manage his time?
6/27/24 • 63:12
ConvertKit is becoming Kit, and in this episode, Nathan is joined by Creative Director, Charli Prangley, for an in-depth discussion on the rebrand.They explore why rebranding goes beyond a simple name change, the significance of aligning a company’s name with its broader vision, and the complexities of acquiring domains and other strategic assets.Tune in as we navigate the challenges and emotional highs of rebranding, share candid reactions from the team and the public, and highlight the importance of transparency throughout the entire process.Timestamps:00:00 Introduction01:05 ConvertKit Is Rebranding10:39 Rebranding in Public14:51 Hiring an Agency17:17 What Does It Mean to Rebrand?20:05 Crafting the Announcement30:43 Dreams Realized36:06 Reflecting on the Company’s Growth39:22 Rebranding in Public41:42 Honest Reactions43:54 Concerns About the New Name52:30 Acquisitions and Expanding the Brand59:20 The Future of KitIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Charli:Instagram: https://www.instagram.com/charliprangley/LinkedIn: https://www.linkedin.com/in/charliprangley/Twitter: https://twitter.com/charliprangleyYouTube: https://www.youtube.com/user/charlimarietv/Website: https://charlimarie.com/Featured in this episode:ConvertKit (Kit) - https://convertkit.com/Craft and Commerce - https://conference.convertkit.com/Koto - https://koto.studio/Jon Youshaei - https://www.youtube.com/@youshaei/Ali Abdaal - https://www.youtube.com/@aliabdaal/Terry Rice - https://terryrice.co/Highlights:10:22 Rebranding and teaching everything you know13:29 Almost every creator goes through a rebrand19:31 Why Nathan loves the name Kit30:32 Everything I’ve dreamt of is coming to life37:02 Who is Craft & Commerce for?45:42 Reflecting on Apple’s name change56:19 What does it actually mean to be a “creator”?
6/20/24 • 61:16
In this episode, Nathan is joined by Ricky Zhang, the founder and CEO of Prince of Travel.They delve into Ricky’s creator business and the specific strategies he can employ to scale it from $1.3 million to $5 million and beyond.Tune in for an insightful conversation on effective revenue models, leadership in a growing team, and the incremental skill-building essential for business growth.Timestamps:00:00 Introduction00:44 Revenue Breakdown02:14 Advertising vs. Product Revenue04:08 ROI on Creator Economy Attention07:07 Growing Your Team09:11 Creator Business Products11:58 Skills Needed to Start a Business14:13 Ladders of Wealth Creation18:12 Skills Needed to Scale a Business19:42 Leadership and Responsibility Challenges22:29 Analyzing Competitors26:24 Expanding the Market28:47 Advice for Aspiring CreatorsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Ricky:Instagram: https://www.instagram.com/realricky/LinkedIn: https://www.linkedin.com/in/realricky/YouTube: https://www.youtube.com/@_RickyWebsite: https://princeoftravel.com/Featured in this episode:ConvertKit: https://convertkit.com/Andrew Huberman: https://www.hubermanlab.com/Tim Ferriss: https://tim.blog/James Clear: https://jamesclear.com/Ladders of Wealth Creation: https://nathanbarry.com/wealth-creation/The Points Guy: https://thepointsguy.com/Highlights:04:07 Creators are the best in the world at capturing attention09:11 The Strip Mall vs. Skyscraper Approach14:13 The ladders of wealth creation: a step-by-step guide to building wealth20:48 Team leadership for introverts30:00 You Today vs. You One Year Ago
6/13/24 • 32:00
When your systems are set up correctly, everything runs smoothly and efficiently. Over time, you experience faster growth, less effort, and increased profitability.This week’s episode is a must-watch masterclass on Creator Flywheels—the exact system Nathan used to scale ConvertKit to $40M per year.Reflecting on past conversations with guests, we explore how implementing flywheels can transform linear processes into self-sustaining cycles of productivity and profit. Learn the steps to set up your own flywheel and discover six real-world examples from top creators, including Sahil Bloom, Codie Sanchez, Rachel Rodgers, and more.Timestamps:00:00 Introduction00:32 Defining Flywheels02:04 Backstory of Flywheels03:23 Three Laws of Flywheels04:54 Nathan's Content Creation Flywheel06:46 Sahil Bloom's Newsletter Flywheel12:12 What Makes A Good Flywheel?14:50 Storygrid's Publishing Flywheel18:35 Rachel Rodgers' Coaching Flywheel23:00 Tiago Forte's Implementer Flywheel29:37 Simon Severino's Podcast Flywheel33:11 How To Create Your Own Creator FlywheelIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Featured in this episode:Jim Collins “Good to Great”: https://a.co/d/hrLx7LpCreator Flywheels: https://nathanbarry.com/creator-flywheels/ConvertKit: https://convertkit.com/Story Grid: https://storygrid.com/Building a Second Brain: https://www.buildingasecondbrain.com/Reboot: https://www.reboot.io/Paperboy Studios: https://www.paperboystudios.co/Contrarian Thinking: https://contrarianthinking.co/Highlights:00:32 Nathan uses Flywheels to challenge the common idea that scaling your business means more effort06:46 Nathan shares his favourite Creator Flywheel: Sahil Bloom’s million subscriber flywheel13:19 Two important things to remember when creating a flywheel33:13 How to start creating flywheels?
6/6/24 • 35:41
In this episode, Nathan is joined by Barrett Brooks, his former Chief Operating Officer at ConvertKit, for a candid discussion on why Barrett left the company.They explore the nuances of co-leadership, celebrate their biggest achievements, and reflect on lessons learned and what they wish they had done differently.Join us for in-depth learnings on strategic decision-making, compensation strategies, and the company culture at ConvertKit.Timestamps:00:00 Introduction01:00 Why Barrett Left ConvertKit05:26 Lessons Learned and Strategic Insights13:45 Performance Management15:39 Feedback Culture and Team Dynamics33:08 Trust and Agency in Leadership47:26 Compensation and Benefits Structure58:24 Leveraging Influential Creators for Brand Growth01:14:14 Reflecting on Leadership and Team Dynamics01:26:27 Personal Branding and Content Creation01:34:05 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Barrett:Instagram: https://www.instagram.com/barrettabrooks/LinkedIn: https://www.linkedin.com/in/barrettabrooks/Twitter: https://x.com/barrettabrooks/Website: https://barrettbrooks.com/Featured in this episode:ConvertKit: https://convertkit.com/TravelCon: https://travelcon.org/Pat Flynn: https://patflynn.com/World Domination Summit: https://worlddominationsummit.com/Trust Me, I’m Lying: https://a.co/d/dnp561ZHighlights:04:37 Nathan on the importance of “taking your seat as the leader.”06:43 How to build confidence, learning as you grow08:00 Nathan and Barrett should’ve made faster decisions13:48 The median performance you tolerate becomes the expectation15:39 Polarity as counteracting forces that work together18:02 Companies outgrowing employees31:31 Toxic feedback triangles33:08 Trust adults to be adults (allow employees to act in their agency)35:38 Building strong relationships by listening40:56 Unsolicited feedback47:26 Pros and cons of different compensation and incentive strategies at ConvertKit01:00:14 Nike sponsored athletes model01:08:50 Barrett’s advice for ConvertKit: “be the advocates for your own story.”01:14:40 Reboot’s 4 questions for dealing with conflict
5/30/24 • 97:28
How do you add $95,000 in sales in just 10 days?In this episode, Nathan is joined by Simon Severino, CEO of Strategy Sprints and expert adviser to teams at Google, Roche, BMW, and many others.Tune in for an in-depth breakdown of the strategies creators can use to scale their businesses effectively. The two explore flywheels and franchising, using real-world examples like Ali Abdaal and McDonald’s.They also delve into the operational aspects of growing a business, such as delegating tasks, identifying key metrics, and the 3 steps to scale your creator business in 90 days.If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Simon:LinkedIn: https://www.linkedin.com/in/simonseverinoTwitter: https://x.com/simonseverinoYouTube: https://www.youtube.com/channel/UCqe61wN1WKIqWLEzuB9CPOAWebsite: https://www.strategysprints.com/Featured in this episode:Sadhguru: https://isha.sadhguru.org/Ali Abdaal: https://www.instagram.com/aliabdaal/Tiago Forte: https://www.instagram.com/fortelabsco/Part Time YouTuber Academy: https://aliabdaal.com/courses/Alex Hormozi: https://www.instagram.com/hormozi/Dan Martell: https://www.instagram.com/danmartell/Nick Huber: https://www.instagram.com/sweatystartup/Cody Sanchez: https://www.instagram.com/codiesanchez/ConvertKit: https://convertkit.com/Rachel Rodgers: https://www.instagram.com/rachrodgersesq/Gino Wickman: https://ginowickman.com/The E-Myth: https://a.co/d/4gzwsUZJim Collins: https://www.jimcollins.com/Highlights:22:33 How to use processes to delegate25:20 Nathan needs to simplify his flywheels course: more content does not mean more value35:00 How podcasts helped Nathan switch customers from competitors to ConvertKit37:22 How to speak in soundbites like Nick Huber and Codie Sanchez40:52 The biggest thing that makes a difference in a flywheel is how long can you keep it running44:44 The 3 mantras Nathan uses for his creator journey46:00 Early engagement is key to social algorithms
5/23/24 • 52:21
This week on Billion Dollar Creator, Nathan sits down with Eric Jorgensen, CEO of Scribe Media.Join us as we explore traditional and self-publishing, dissect book marketing dynamics, and discuss the strategic power of audience engagement and content creation.They also delve into Eric’s journey from author to publishing company CEO, the concept of “creator capitalists,” and exactly how Warren Buffet leveraged his public image.If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Eric:Instagram: https://www.instagram.com/erjorgenson/LinkedIn: https://www.linkedin.com/in/erjorgenson/Twitter: https://twitter.com/EricJorgensonWebsite: https://www.ejorgenson.com/Featured in this episode:The Almanack of Naval Ravikant: https://www.navalmanack.com/Berkshire Hathaway: https://www.berkshirehathaway.com/Epic Gardening: https://www.epicgardening.com/Missouri Star Quilt Company: https://www.missouriquiltco.com/Highlights:02:38 The Almanack of Naval Ravikant is one of Nathan’s favourite books16:44 Nathan provides feedback on Scribe Media’s business model27:14 Discussing Dan Martell’s flywheel38:29 Uncertainty from Nathan on whether or not to publish his next book traditionally59:30 Nathan on Justin Rhodes who makes $3 million/year homesteading01:00:51 Nathan says Trent Dyrsmid has a plethora of transferrable skills01:03:05 Nick Huber and the power of an audience in professional niches01:04:22 How much of Warren Buffet’s success is attributed to his public image?
5/9/24 • 73:00
This week, the Billion Dollar Creator podcast is thrilled to host an exceptional lineup featuring Nick Huber, Matt Schnuck, Sieva Kozinsky, Xavier Helgesen, and Kurtis Lin.They join Nathan for a captivating discussion on how to pick the right market, what we can learn from our failures, and whether the classic advice to "follow your passion" always rings true in the business world.Set against the breathtaking backdrop of Cabo, these esteemed entrepreneurs share their journeys, insights, and invaluable advice for those looking to build successful ventures.If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Nick:LinkedIn: https://www.linkedin.com/in/sweatystartup/Twitter: https://twitter.com/sweatystartupInstagram: https://instagram.com/sweatystartupFollow Matt:LinkedIn: https://www.linkedin.com/in/mattschnuck/Twitter: https://twitter.com/mattschnuckInstagram: https://www.instagram.com/mattschnuckFollow Sieva:LinkedIn: https://www.linkedin.com/in/skozinsky/Twitter: https://twitter.com/SievaKozinskyFollow Xavier:LinkedIn: https://www.linkedin.com/in/xavierhelgesen/Twitter: https://twitter.com/XavierHelgesenInstagram: https://www.instagram.com/xavierhelgesen/Follow Kurtis:LinkedIn: https://www.linkedin.com/in/kurtislin/Twitter: https://twitter.com/kurtisjlinInstagram: https://www.instagram.com/kurtisjlin/Featured in this episode:ConvertKit - https://convertkit.com/Better World Books - https://www.betterworldbooks.com/Enduring Ventures https://enduring.venturesStorage Squad - https://storagesquad.com/Pinwheel - https://www.pinwheelapi.com/Dan Martell - https://www.danmartell.com/Liquid Death - https://liquiddeath.com/Highlights:5:26 The benefits of climbing entrepreneurial ladders9:34 The From Boise newsletter’s Instagram reel marketing tactic16:59 It’s important to like the people in your industry - are these the kind of people you want to hang out with for the next decade?23:47 On the topic of margin for error, recurring purchases are crucial26:40 Teach skills that make money to people who have money29:16 Nathan’s new obsession with “network effects”34:43 ConvertKit’s loom hiring strategy41:45 Nathan wants to do more hosting similar to Dan Martell’s founders’ hike48:03 Challenging the Silicon Valley joke of “the moment your founder starts posting regularly on Twitter, you should just write off the investment.”
5/2/24 • 50:58
Join us in Cabo with Matt Schnuck: serial entrepreneur, investor, advisor, and content creator.In this episode, Nathan and Matt explore hiring smart teams, balancing personal and professional brand growth, and leveraging your personal brand for business growth.Tune in to learn about Matt’s entrepreneurial journey, the role coaching has played in his career, and the exact skills and models he has leveraged to optimize performance.If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Matt:LinkedIn: https://www.linkedin.com/in/mattschnuck/Twitter: https://twitter.com/mattschnuck?s=20Instagram: https://www.instagram.com/mattschnuckWebsite: https://www.mattschnuck.com/Featured in this episode:Marshall Goldsmith: https://marshallgoldsmith.com/Matt Mochary: https://mocharymethod.com/Gregg Popovich: https://www.nba.com/spurs/greg-popovichDr. John Gottman: https://www.gottman.com/Zone of Genius: https://zoneofgenius.com/ConvertKit: https://convertkit.com/Cameron Herald Episode: https://youtu.be/4vF1bKfOLso?si=bfVCBPDpd7DZbtlIHighlights:6:52 Nathan revisits a common topic on the podcast: finding talent7:52 Using Marshall Goldsmith’s case study for talent development9:52 Should Nathan hire a chief of staff?10:28 Using the Zone of Genius framework for expanding your team12:31 How to create content consistently17:25 Nathan sees himself as a creator 75% and entrepreneur 25%20:30 Nathan struggles with balancing ConvertKit’s brand and his personal brand25:46 Nathan breaks down his current team and his next steps28:07 What should Nathan do with his flywheels content?42:06 Nathan’s struggle with maintenance in content creation
4/25/24 • 45:59
Trying to scale your small creator business to a $10million/year business?This week, Nathan sits down with Kahlil Greene, a Gen Z educational entertainer and the first Black student body president in Yale’s 318-year history. They explore the importance of creators monetizing their work not just for profit, but to ensure longevity.Tune in for an in-depth breakdown of transitioning from passion projects to building a sustainable business model, creating diverse revenue streams, and externalizing skills to a team.If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Kahlil:Instagram: https://www.instagram.com/kahlil.greene/LinkedIn: https://www.linkedin.com/in/kahlil-greene/Twitter: https://twitter.com/kahlil_greeneTikTok: https://www.tiktok.com/@kahlilgreene?lang=enWebsite: https://www.kahlilgreene.com/Featured in this episode:Skims: https://www.skims.comCasamigos Tequila: https://www.casamigos.com/en-usKylie Cosmetics: https://kyliecosmetics.com/en-imPrimal Kitchen: https://www.primalkitchen.com/The Hustle: https://thehustle.co/HubSpot: https://www.hubspot.com/
4/18/24 • 54:16
