The Tarryn Reeves Show

How AI Search Is Changing Marketing Forever: Understanding GEO, ChatGPT & the Future of DiscoverabilityWhat happens when your ideal clients stop searching Google and start asking ChatGPT?In this eye-opening episode of The Tarryn Reeves Show, Tarryn sits down with AI strategist, creative director, and Generative Engine Optimization (GEO) expert Shane H. Tepper to unpack one of the biggest shifts happening in digital marketing right now.For years, businesses have focused on SEO to improve their visibility on Google. But as more consumers turn to AI platforms like ChatGPT, Gemini, Claude, and Perplexity to research products, compare solutions, and make buying decisions, a new frontier has emerged: Generative Engine Optimization (GEO).Shane explains what GEO is, why it matters, and how entrepreneurs can position their brands to be discovered, recommended, and trusted in an AI-driven world.Together, Tarryn and Shane explore the future of search, the growing role of AI in business, and what leaders need to do today to remain relevant tomorrow.In This Episode, You'll Discover:What Generative Engine Optimization (GEO) actually is and how it differs from traditional SEOWhy AI platforms like ChatGPT are changing how customers discover and evaluate businessesThe biggest mistakes brands make when trying to implement AI strategiesHow AI determines which businesses it recommends and citesWhy third-party credibility and online conversations matter more than everThe role of Reddit, reviews, forums, and external content in AI discoverabilityHow to audit your brand's visibility in AI search enginesThe importance of authentic storytelling in an AI-filtered worldWhy marketing jargon is becoming less effective in AI-powered searchHow entrepreneurs can future-proof their businesses over the next 3–5 yearsThe opportunities and risks AI presents for business owners and professionalsHow Shane's concept of "Strategic Openness" can help leaders make smarter decisions during times of uncertaintyWhether you're a business owner, marketer, consultant, author, or entrepreneur, this conversation will help you understand how AI is reshaping visibility, authority, and customer acquisition and what you need to do to stay ahead.If you've been wondering how ChatGPT, AI search, and GEO will impact your business, this episode is your roadmap to what's coming next.Connect with Shane:LinkedInBook Mentioned During This Episode:The Devil's Teeth by Susan CaseyEnjoyed the episode?Subscribe to The Tarryn Reeves Show, leave a review, and share this episode with a fellow entrepreneur who wants to stay ahead of the AI revolution.Connect with Tarryn

5/30/26 • 47:28

What if your next luxury holiday could change someone’s life… including your own?In this episode of The Tarryn Reeves Show, I sit down with Christopher Hill, founder of Hands Up Holidays and Impact Destinations, to unpack a completely different way of travelling; one that blends luxury, purpose, and real human connection.This isn’t about ticking destinations off a bucket list.It’s about stepping into communities, hearing stories, and leaving a legacy.Chris shares how a single moment, helping build a home in South Africa, completely shifted his path from investment banking to building a global travel business rooted in impact.And what unfolded next?Families giving up Christmas presents to support communities they met abroad.Travellers overcoming fear and completely rewriting their identity.Even people moving their entire lives across the world after one trip.Yeah… it’s that powerful.In this episode, we dive into:What philanthropic travel actually is (and why most people get it wrong)How to experience luxury travel while giving back… without “roughing it”The difference between volunteering trips vs impact-led travel experiencesWhy families are choosing travel as their greatest teacher for their kidsThe behind-the-scenes reality of building a purpose-driven businessHow travel has shifted post-COVID, and why meaning now matters more than everSimple ways to start (even if you’re hesitant) with just one day of impactThe truth no one talks about…Travel can either be an escape…Or it can be a catalyst.A mirror.A wake-up call.A moment that changes how you see the world, and yourself.And this conversation?It’s a reminder that you don’t need to choose between living well and doing good.You can do both.If you’ve ever felt this…“I want more from my life… more meaning, more connection, more impact…”This episode will hit you in all the right places.🎧 Tune in now and discover how to turn your next holiday into something unforgettable, for you and for the people you meet along the way.Resources & Links:Christopher Hill is offering listeners an exclusive 10% discount when you book within 30 days of this episode airing.Use code: TARRYN25____________________________________________________________________________Connect with Chris:Instagram: Hands Up HolidaysInstagram: Impact DestinationsFacebookConnect with Tarryn

4/27/26 • 36:16

Why Your Business Isn’t Growing (Even If You’re Good at What You Do)You can have the best product or service in the world… and still feel like you’re pushing uphill when it comes to growth.In this episode of The Tarryn Reeves Show, I sit down with marketing powerhouse Jensen Savage to unpack the real reasons businesses plateau, and what it actually takes to scale sustainably.This isn’t another fluffy “just post more on social media” conversation. We’re talking about the deeper issues most entrepreneurs avoid… the ones quietly capping your growth.Because here’s the truth:It’s not just about getting more leads.It’s about fixing what happens before and after they arrive.Jensen breaks down why so many service-based businesses struggle to grow despite having incredible offers, and how to shift your strategy so your marketing actually converts into revenue (not just noise).Inside this episode, we cover:Why great businesses fail to grow, and the hidden problem most people missThe difference between visibility and positioning (and why it matters more than ever)The biggest marketing mistakes service-based businesses keep makingWhy relying on word-of-mouth will eventually cap your growthThe power of messaging, and how to communicate your value so people actually get itHow to use data (without getting overwhelmed) to improve your ROIThe truth about leads, and why more isn’t always betterSimple ways to stand out in a noisy, AI-saturated marketWhy failure isn’t a sign you’re doing it wrong, it’s part of building something that actually worksThis episode is your wake-up call if you’ve been:Feeling stuck at the same revenue levelGetting leads that don’t convertPosting content that isn’t landingOr wondering why your marketing “should” be working… but isn’tBecause growth isn’t random. It’s engineered.And once you understand the systems, messaging, and strategy behind it, you stop guessing… and start scaling.🎧 Tune in now and start building a business that doesn’t just look good, but actually grows.Key Takeaway:Your business isn’t stuck because you need more effort.It’s stuck because you need a better strategy.Connect with Jensen:LinkedInFacebookConnect with Tarryn

4/20/26 • 39:20

What happens when your voice starts to matter?Not just online… but in rooms, in conversations, in decisions people are making because of you.In this powerful solo episode of The Tarryn Reeves Show, Tarryn dives into the unspoken pressure of visibility, the identity shifts, emotional weight, and leadership responsibility that come with building authority in today’s digital world.Because here’s the truth no one talks about:Growing your audience is one thing.Becoming someone people listen to is another.And that shift?It changes everything.Inside this episode, Tarryn unpacks what really happens when you move from “posting content” to leading with your voice and why so many entrepreneurs struggle to hold that level of visibility.This is for you if you’re a coach, founder, expert, or visionary who knows your voice is growing… but also feels the pressure that comes with it.What You’ll Learn in This Episode:Why visibility changes your identity, not just your businessThe hidden emotional pressure of becoming a thought leaderHow your relationships shift as your influence growsThe difference between storytelling that connects vs. leadership that convertsWhy self-trust becomes your most important leadership skillHow to stop self-censoring and start leading unapologeticallyWhat it really means to be “media-ready” in today’s landscapeHow to handle criticism, projection, and expectation without losing yourselfKey TakeawayYour voice isn’t just content.It’s leadership.And if you want to build authority that lasts, you don’t just need better strategy, you need stronger identity, deeper self-trust, and the capacity to hold the weight of being seen.Who This Episode Is For:This episode is for:Entrepreneurs building a personal brandCoaches, consultants, and service providersThought leaders ready to step into visibilityAuthors, speakers, and podcast hosts growing their influenceAnyone navigating the pressure of being seen, heard, and followedIf This Resonates…If you’re ready to own your voice, build authority, and turn your story into your most powerful business asset, this is your next step.Because you don’t need permission to lead.You need to trust yourself enough to be seen.Connect with Tarryn

3/18/26 • 08:58

What actually makes people choose you in a world full of lookalike businesses?In this episode of The Tarryn Reeves Show, Tarryn sits down with Brandy Whalen, co-founder of Kitcaster, to unpack why founder-led marketing wins and how the right story can cut through the noise, build trust fast, and even quieten imposter syndrome.From a memorable “podcast picnic” that helped a highly technical founder drop the jargon and finally sound human, to the subtle difference between “talking to be understood” vs. “talking to be known,” Brandy shares a powerful approach to story craft that’s equal parts practical and deeply personal.If you’re a founder, entrepreneur, or thought leader who knows you should be visible but struggles to communicate your message without sounding robotic, this conversation will help you find your voice and own your story with confidence.________________________________________________________________________________________________In This Episode, You’ll LearnWhy storytelling is human biology (and why it’s still the best marketing tool you have)What founder-led marketing really looks like when it’s done wellHow to move beyond stiff elevator pitches and sound more like a real personBrandy’s simple method to help “non-storytellers” unlock meaningful stories (starting with childhood)How podcasting creates strategic authority not just “exposure”The underrated shift that changes everything: talking to be known, not just understoodWhy the best marketing hits the thing your audience is too scared to say out loudHow stories help reduce imposter syndrome and build self-trust as visibility growsWhy podcasting remains one of the most powerful mediums for authentic brand communication in an AI-heavy world__________________________________________________________________________________________________Key Moments & Takeaways1) The moment Brandy knew podcasting was differentBrandy shares the story of a highly technical founder she couldn’t “break out of jargon”… until a simple change of environment (a picnic-style podcast recording by the lake) helped him finally relax and speak like himself.Takeaway: Sometimes the story isn’t missing you just need the right space and the right questions to access it.2) Founder-led marketing works because people buy connectionBrandy explains that in crowded markets, the differentiator isn’t the offer, it’s the founder’s vision, sacrifice, and lived experience. People want to attach themselves to something real.Takeaway: Your founder story isn’t a “nice to have.” It’s a competitive advantage.3) Start personal, then go professionalFor founders who don’t feel like “natural storytellers,” Brandy starts with what’s familiar:childhood memoriesthe dinner tablewhat their room looked likewhat they were curious about before they ever had a job titleTakeaway: The fastest path to authenticity is not trying to sound impressive.4) The mistake most founders make when communicatingBrandy drops a line you’ll want to steal:“Founders talk to be understood instead of talking to be known.”You don’t need everyone to get you you need the right people to recognise themselves in what you’re saying.Takeaway: Clarity isn’t for everyone. It’s for your people.5) Storytelling is how you fight imposter syndromeImposter syndrome doesn’t disappear at higher levels, visibility just changes the volume. Brandy shares that the morConnect with Tarryn

2/18/26 • 39:40

In this episode of The Tarryn Reeves Show, I sit down with Borja Cuan, a performance advertising veteran who’s been in the game since 1998 and the mind behind Four15 Digital. We break down what performance advertising actually means (it’s not “boost a post and pray”), why results and ROI are the only scoreboard that matters, and what separates businesses that scale from businesses that bleed money on ads.But this isn’t just a marketing chat. We go deep on leadership, client experience, employee retention, and the mindset required to stay standing when business decides to punch you in the face… repeatedly. Borja shares what he’s learned from building high-performing teams, working with fast-growth companies, and why soft skills and standards still matter, especially in a world obsessed with screens, shortcuts, and “authenticity” that’s really just laziness.If you’re an entrepreneur, CEO, or leader who wants better results, stronger relationships, and a business that actually holds up under pressure, this conversation will hit.In this episode, we cover:What performance advertising is and how it’s measured (revenue, CAC, ROAS, ROI)Why most business owners waste ad spend (and what to do instead)What Google, Microsoft, LinkedIn, Meta, and TikTok ads really require to performHow 415 Digital qualifies clients (and why alignment matters more than hype)Traits Borja sees in companies that scale fast (and what “unicorn energy” actually looks like)Leadership resilience: staying steady when clients leave, staff resign, and chaos hitsClient experience as your most powerful (and cheapest) marketing strategyEmployee retention: onboarding, culture, and building loyalty without corporate fluffWhy standards, manners, and real communication are becoming a competitive advantageThe “AI with a human touch” conversation (and what we risk losing if we outsource thinking)The Book Drop 📚Borja’s pick: Mindset by Carol Dweck, a powerful read on fixed vs. growth mindset and how the way you think shapes how far you go.If you loved this episode, share it with a business owner who needs a reality check on ads, leadership, or both, and keep an eye on the show notes for Borja’s links and ways to connect.Connect with Borja:WebsiteLinkedInConnect with Tarryn

2/2/26 • 52:44

In this solo episode of The Tarryn Reeves Show, I break down one of the biggest myths in personal branding, leadership, and influence: that authority is built by being louder, more visible, or constantly online.The truth?The most influential people aren’t the noisiest, they’re the clearest.This episode explores what real authority actually looks like, why clarity builds trust faster than noise, and how leaders position themselves as credible and influential without performing for attention. Using publishing, media, and content as lenses (not tactics), I share why authority is revealed through depth, consistency, and intention, not volume.If you’re an entrepreneur, thought leader, or visionary who’s tired of shouting into the void and ready to lead with clarity, this episode will shift how you think about visibility, influence, and long-term positioning.Because authority doesn’t shout.It lands.Topics covered in this episode: • Authority and influence • Thought leadership and clarity • Personal brand authority • Leadership and positioning • Publishing and media as authority signals • Why clear messaging beats being loud🎧 Listen to The Tarryn Reeves Show - empowering conversations for entrepreneurs, leaders, and visionaries who know their story is their most powerful business asset.Connect with Tarryn

1/23/26 • 06:54

In this powerful and deeply human episode of The Tarryn Reeves Show, I sit down with transformational coach Amy Pease to unpack one of the most misunderstood, and devastating, experiences people face: mental abuse, manipulation, and gaslighting.Amy’s story is raw, courageous, and profoundly important.After spending 25 years rising through leadership in the restaurant industry, Amy made a bold pivot, leaving it all behind to support her husband’s family auto body business. That leap allowed her to retire at just 44. But her true transformation came from surviving years of emotional manipulation, financial abuse, and psychological control within her adopted family, and then doing the deep work to heal what came after leaving.In this episode, we go far beyond surface-level conversations about toxic relationships.We talk about:How mental abuse and gaslighting actually show up in families, workplaces, and intimate relationshipsWhy abuse is often disguised as “concern,” love, or protectionThe long-term psychological impact of manipulation and coercive controlWhy leaving an abusive situation is only the first step, and why the aftermath is where most people struggleHow to rebuild self-worth, confidence, and identity after emotional traumaThe role of boundaries, self-trust, and self-love in breaking cycles of people-pleasingHow gaslighting rewires your inner critic, and how to reclaim your powerPractical, grounded steps to recognise red flags, educate yourself, and begin healingWhy boundaries are not about controlling others, but about honouring yourselfAmy also shares the pivotal moment that changed everything for her: a doctor who finally named the truth… that her suffering wasn’t “chemical,” broken, or something to be medicated away… it was situational. And that one moment became the catalyst for reclaiming her life.This is not a fluffy conversation.It’s honest. Strategic. Empowering.And if you’ve ever doubted your reality, minimised your pain, or felt trapped in a dynamic you couldn’t quite name, this episode will land deeply.✨ This conversation is for you if:You’ve experienced gaslighting, manipulation, or emotional abuseYou struggle with people-pleasing or weak boundariesYou’ve left a toxic situation but feel lost, anxious, or disconnected afterwardYou want to rebuild your confidence, intuition, and sense of selfYou’re ready to turn pain into purpose, without bypassing the workYour story matters.Your feelings are valid.And you are not imagining it.🎧 Tune in now to hear how to recognise abuse, reclaim your truth, and step back into your power, unapologetically.Write your story.Lead your legacy.Connect with Amy:WebsiteFacebookTikTokYouTubeInstagramConnect with Tarryn

1/16/26 • 42:44

Stop trying to convince people to buy from you. It doesn't work, and honestly? It's exhausting.In this solo episode, I'm breaking down why "hard selling" feels gross, and why storytelling in business is the most powerful sales strategy for entrepreneurs in 2026. The most successful entrepreneurs don't pitch features and benefits. They share narratives that connect, inspire, and convert.Today, I'm walking you through the exact storytelling framework for entrepreneurs I use to turn conversations into clients, without the pressure, without the pushy tactics, and without burning yourself out trying to convince people who aren't ready.You'll learn:Why storytelling is the single most profitable skill you can master this yearThe psychology behind emotional selling and why people buy based on emotion (and justify with logic later)The Epiphany Bridge framework: a 5-step sales storytelling script to turn your story into salesA real before-and-after example that shows the difference between a boring pitch and a story-driven sales approachHow to attract ideal clients using authentic storytelling instead of hard selling tacticsPerfect for: Entrepreneurs, founders, and business owners who want to learn how to sell through storytelling, build authority through narrative, and convert clients without pushy sales tactics.If you're ready to stop chasing clients and start attracting the right people who are already ready to say yes, this episode is for you.Grab your drink of choice and tune in, because when you share your story, you don't just grow your brand… you build your legacy.Keywords: storytelling in business, how to sell without selling, storytelling framework for entrepreneurs, Epiphany Bridge framework, emotional selling, sales psychology, attract ideal clients, authentic selling, entrepreneurship podcastConnect with Tarryn

1/5/26 • 12:53

In this episode of The Tarryn Reeves Show, I’m joined by LinkedIn Business Coach Mary Adanegbe, and she’s here to call time on the biggest LinkedIn lie: that it’s “just for resumes and job seekers.”Mary shares how being laid off in 2018 became the catalyst that pushed her to show up audaciously on LinkedIn, build real authority, and grow a thriving online coaching business from Nigeria with clients around the world. We dive into what’s changed on LinkedIn (and what most entrepreneurs still get wrong), plus the exact strategy Mary teaches to attract sophisticated buyers organically, without dancing for attention on crowded platforms.You’ll learn Mary’s MSC Framework (Messaging → Sales Funnel → Content), what kind of LinkedIn content actually converts (and what to stop posting immediately), how hashtags really work on LinkedIn, and the confidence-building identity shift that happens when you commit to taking up space online, especially as a woman in business.If you’re a service-based entrepreneur, coach, consultant, or expert who wants to generate qualified leads on LinkedIn, grow your personal brand, and turn content into conversations that convert… this one’s for you.In this episode, we cover:Why LinkedIn is no longer “just for corporate suits” (and what it’s actually for now)Mary’s story: from corporate layoff to building a global coaching businessThe MSC Framework for organic LinkedIn lead generationThe three content types that warm up leads and drive enquiriesHow to stop posting generic “tips” and start posting with real perspectiveHashtags on LinkedIn: doQ: do they matter, how many to use, and whyThe biggest LinkedIn myth keeping entrepreneurs stuckA powerful message for women showing up online: chase the failureMary’s Book Drop: The 12 Week Year and how it changed her productivityConnect with Mary:Find Mary on LinkedIn and follow her for practical, no-fluff guidance on building authority and booking leads organically.WebsiteLinkedInLove the episode?Hit follow, leave a review, and share it with a business owner who needs to start taking up space on LinkedIn.Connect with Tarryn

12/29/25 • 33:59

Self-publishing a book sounds empowering… until the hidden costs start stacking up.In this solo episode of The Tarryn Reeves Show, bestselling author, publishing strategist, and founder of Automatic Authority Publishing & Press House, Tarryn Reeves, pulls back the curtain on what no one tells you about self-publishing, especially if you’re an entrepreneur writing a book to grow your business.From expensive “cheap” editing mistakes and amateur cover design to formatting nightmares, failed launches, and books that never convert into clients, this episode exposes the real financial, emotional, and strategic costs of doing it alone.If you’re planning to write and publish a non-fiction book to build authority, generate leads, and position yourself as the go-to expert in your industry, this episode could save you thousands and years of wasted effort.You’ll discover:The biggest hidden expenses most self-published authors don’t budget forWhy “DIY publishing” often costs more than professional supportHow poor editing, design, and launch strategy damage your credibilityThe most expensive mistake entrepreneurs make when publishing a bookWhy your book should be a business asset, not a passion projectHow to publish strategically so your book attracts clients, not cricketsWhether you’re at the idea stage, halfway through your manuscript, or recovering from a failed self-publishing attempt, this episode will help you make smarter decisions before you hit publish.Because publishing a book isn’t the goal, building authority, visibility, and impact is.👉 Learn more about working with Tarryn and her team at www.automaticauthority.comConnect with Tarryn

12/14/25 • 15:05

What if understanding your own mind was the key to ending stress, deepening your relationships and creating a more peaceful world?In this powerful episode of The Tarryn Reeves Show, I sit down with Dr. Manoj Krishna, former spine surgeon and founder of Happier Me, who walked away from a highly successful medical career to dedicate his life to helping humans suffer less and live more consciously.We dive into how most of our anxiety, conflict, and even large-scale problems like war all begin in the same place: the automatic way our minds react to the world. Dr. Krishna shares how self-understanding isn’t some fluffy concept – it’s a practical, scientific, deeply human tool that can transform your mental health, emotional intelligence, leadership, parenting, and the way you show up in your business.If you’ve ever felt stressed, triggered, stuck in comparison, overwhelmed by other people’s opinions, or worried about your kids growing up in this world, this conversation is going to land.In this episode, you’ll discover:How a bombed children’s hospital became the turning point that led Dr. Krishna to leave surgery and start Happier MeA simple, scientific way to understand stress and why most of it comes from our own thinkingThe three-step self-inquiry process you can use daily to reduce anxiety, overthinking, and reactivityHow conditioning shapes your identity and why seeing this clearly can heal conflict in relationships, teams, and even between nationsPractical tools to help kids and teens become more self-aware and resilient in an anxious, comparison-driven worldHow emotional intelligence and inner work make you a better entrepreneur, CEO, and leaderIf you’re ready to master your mind, lead with more calm and clarity, and create your impact without burning out, this episode is for you.Connect with Dr. Krishna:Happier Me appLinkedInFacebookInstagramXConnect with Tarryn

12/9/25 • 40:41

What does it really take to build wealth as a woman, not just revenue, not just “six-figure launches,” but actual sovereignty, power, and long-term financial freedom?In this unapologetically raw and electrifying episode of The Tarryn Reeves Show, I sit down with the brilliant Natalie Bullen, Wealth Identity & Authority Coach, founder of Unapologetic Wealth, and the woman high-earning entrepreneurs trust when it’s time to go from busy… to wealthy.Natalie doesn’t just teach money.She teaches identity, who you must become to hold wealth, not just make it.Together, we dive deep into:✨ Why your “wealth identity” matters more than your revenue ✨ How subconscious beliefs, family conditioning, and nervous system patterns shape your bank account ✨ Why middle-class thinking is the ultimate wealth killer ✨ How entrepreneurs sabotage themselves through overspending, over-hiring, and over-consuming ✨ The number one reason launches fail and how to stop relying on them ✨ Why women must stop apologising for wanting to be rich (and why people will hate you when you get there) ✨ Why paying yourself is non-negotiable and what your P&L really says about your self-worth ✨ Bootstrapping essentials: how to stay solvent, scrappy, and strategic in your first 5–10 years of business ✨ The myth of work-life balance  and how to build wealth even when real life is messy ✨ The truth about high-ticket clients, hiring, and investing wisely as you scale ✨ The exact identity shift required to move from “making money” to “staying wealthy”Natalie does not hold back.This episode is fire, packed with mic-drop moments, uncomfortable truths, and the kind of calling-forward that will shift your entire relationship with money and power.If you're a woman entrepreneur building first-generation wealth, this conversation is required listening.This episode will remind you of one thing:Wealth is not just a number.It’s an identity you step into, unapologetically.Connect with Natalie at unapologeticwealth.comConnect with Tarryn

11/16/25 • 72:17

In this episode of The Tarryn Reeves Show, I’m joined by Neil Twa, CEO and Co-Founder of Voltage Holdings, a company that helps entrepreneurs launch, scale, and sell seven- and eight-figure e-commerce brands through Amazon FBA and multi-channel strategies.Neil shares his fascinating journey from IBM executive to eight-figure Amazon seller, revealing the real systems, strategies, and mindset behind building sustainable, profitable online businesses.We unpack everything from:The rise (and fall) of drop shipping, and what works nowHow to choose the right products to sell (without guessing)Why tariffs and AI manufacturing are creating massive opportunities for U.S. sellersThe key to building brands that outlast trendsAnd why the smartest entrepreneurs are preparing for a new wave of e-commerce growthWhether you’re a seasoned entrepreneur or just starting your e-commerce journey, this conversation is a masterclass in building real, scalable businesses, not side hustles.Plus, Neil shares exclusive insights from his book The High Voltage Business Builder and a special offer for listeners: grab one of 10 free copies at VoltageDM.com/freebook using code TARRYN (while they last).🎧 Tune in to learn how to:Find high-margin products that actually sellBuild a brand that stands the test of timeLeverage Amazon FBA, Shopify, and TikTok for multi-channel successCreate freedom, family, and financial independence through smart business systemsConnect with Neil:WebsiteFacebookTikTokYouTubeAmazonConnect with Tarryn

11/2/25 • 54:15

In this episode, Tarryn Reeves discusses the importance of finding and aligning your business voice with your marketing strategy. She emphasizes that a powerful voice is essential for effective communication and sales, and introduces the concept of the Voice Strategy Triad, which includes message, magnetism, and mechanics. Tarryn also provides practical prompts for entrepreneurs to clarify their message and avoid common pitfalls in their marketing efforts. Ultimately, she highlights the transformative power of writing a book as a means to solidify and amplify one's business voice.TakeawaysYour business voice is deeper than just tone and personality.A book crystallizes your voice and amplifies your brand.Clarity in your message is essential for scaling your business.Authenticity and vulnerability build trust with your audience.Your book serves as a marketing system, not just creative expression.Outsourcing your voice too early can mute your message.Simplicity in communication is powerful and effective.Targeting a specific audience creates stronger connections.You will never feel fully ready to write your book.Aligning your message, magnetism, and mechanics is key to success.Chapters00:00The Power of Your Business Voice03:28Rebuilding Your Voice as a Business Strategy06:23Practical Steps to Define Your Voice09:20Common Mistakes to Avoid10:19Aligning Your Voice with Your LegacyConnect with TarrynWebsiteInstagramYouTubeLinkedInConnect with Tarryn

10/21/25 • 12:32

What if your company’s profits are being decided by something deeper than strategy, your team’s financial behaviour? In this episode, we unpack why behaviour makes money and how leaders can use behavioural economics and AI-powered insights to build high-performing, people-centric organisations. We dig into the six behaviours that separate top performers from the rest (think: financial goal drive, innovation focus, fiscal control, prudence, results drive, and relationship engagement), plus how behavioural AI can profile leadership teams, forecast performance, and help you make smarter money decisions, faster. If you’re an entrepreneur, CEO, or founder scaling for impact, this conversation is your blueprint for aligning culture, cashflow, and category leadership.Key TakeawaysBehaviour makes money: Your leadership team’s money mindset and decision patterns directly influence profit and culture.The six profit behaviours: Master the mix: goal drive, innovation focus, fiscal control, prudence, results drive, and relationship engagement.AI as a profit predictor: Behavioural AI can scan leadership teams (even across the S&P 500) to identify strengths, gaps, and likely outcomes.Innovation without waste: Invest in the right ideas at the right time, and set guardrails so spending fuels growth, not ego.Culture x cashflow: A spender CEO breeds a spending culture; balance fiscal control with a healthy relationship culture.Hire your missing piece: You don’t have to become what you’re not; design teams (and roles) that cover your natural blind spots.From bartering to bandwidth: Money pressure is timeless; social media and tech have amplified comparison and stress, lead with clarity.Hyper-personalisation at scale: Use behavioural data to tailor marketing, service, and leadership development for measurable gains.Perfect ForEntrepreneurs, visionary leaders, and high-impact CEOs who want a behaviour-driven, AI-enabled edge in decision-making, team design, and sustainable profit.If this episode hit home, share it with a leader who needs it and subscribe so you never miss a strategy that elevates your brand and bottom line. Ready to write the book that cements your authority? Visit automaticauthority.com.Connect with Hugh:WebsiteWebsiteLinkedInFacebookXInstagramYouTubeConnect with Tarryn

10/12/25 • 49:27

Most entrepreneurs make one critical publishing mistake that costs them clients, credibility, and cash. In this solo episode of The Tarryn Reeves Show, Tarryn reveals the #1 publishing mistake business owners make, and exactly how to avoid it if you want your book to build authority and attract high-value clients.Discover why writing the “wrong book” for the wrong audience can leave you with dust-covered copies instead of leads, and learn the proven publishing strategies that turn a book into a marketing machine. From aligning your book with your premium offers to seeding your services naturally inside your chapters, this episode breaks down the practical steps to transform your manuscript into your most powerful business asset.Whether you’re dreaming of publishing a non-fiction book, already writing one, or wondering why your first book didn’t deliver results, this conversation will give you the clarity and strategy you need to create a bestselling book that actually grows your business.What you’ll learn in this episode:The #1 publishing mistake entrepreneurs make that costs them clientsWhy bestseller badges mean nothing without business alignmentHow to position your book as a bridge to your premium offerThe difference between serving readers vs. solving everythingPractical steps to use your book as a long-term marketing and client-attraction toolIf you want your book to do more than sit on Amazon, this episode is your roadmap to publishing with purpose and profit.Connect with Tarryn

10/1/25 • 11:12

If your marketing feels noisy but your pipeline isn’t growing, this episode is your reset. I’m joined by Chad Smith, founder of Five Lions Digital Marketing, Constant Contact Certified Local Expert, and creator of the Elite Acquisition Method (Attract → Engage → Convert). We dig into why most service-based businesses don’t have a leads problem — they have a middle-of-funnel problem — and exactly how to fix it with systems, not spaghetti tactics.You’ll hear how a simple “wake-’em-up” email campaign reactivated a 20-year list and generated $26,000 in 30 days (no ads!), why lead magnets + email + SMS still outperform flashier plays, and how to assemble a lightweight tech stack (Constant Contact, ChatGPT, HubSpot/Go High Level, Zapier) that nurtures, books, and closes on autopilot. We also get real about agentic AI (Chad calls his system “Maya”) and how it can analyse ads, run outreach, and handle replies, ethically, so you stay focused on high-value work.We round it out with personal branding (you are the brand), closing like a pro (the close starts at the top of the funnel), and why author + speaker is the fastest path to authority. If you want simple, sustainable growth and systems that actually compound, press play.What we cover:Attract → Engage → Convert: The Elite Acquisition Method that aligns your entire funnel.The real leak: Why the middle of the funnel (follow-up, scheduling, nurturing) is where sales die, and how to plug the holes fast.Lead magnets that convert: Create “why-is-this-free?” value and pair it with email + SMS for compounding results.Wake-up campaigns: Turn dormant databases into revenue (incl. the $26K/30-day case study).Tech stack that just works: Constant Contact, ChatGPT (paid), HubSpot/Go High Level, Zapier, and how to connect them.Agentic AI 101: From autoresponder to AI partner that optimises ads and handles conversations at scale.Close before the call: Stacking touchpoints so prospects are 90% sold before they ever book.Books > webinars: Why a book funnel builds authority, grows your list, and shortens the sales cycle.Listen if you’re looking for: lead generation ideas, middle-funnel fixes, CRM and automation tips, AI in marketing, Constant Contact strategies, Zapier workflows, and practical ways to scale a service business without burning out.Listen to access Chad’s special offer for my audience: a 30-day Constant Contact trial plus he’ll personally craft your first welcome email when you use the subject line “Tarryn Reeves.” Connect with Chad at fivelionsmarketing.com or chieflion@fivelionsmarketing.com.Connect with Tarryn

9/24/25 • 42:50

Think publishing a book takes years? Think again. In this episode of The Tarryn Reeves Show, I reveal how you can write, publish, and launch a bestselling non-fiction book in just 90 days… while running your business.You’ll discover the exact 3-phase framework I use with entrepreneurs and CEOs to go from idea to published book fast… without burning out, losing focus, or sacrificing revenue.Inside this episode, you’ll learn:Why the 90-day book publishing model works (and why waiting for the “perfect time” will keep you stuck).The 3 phases every entrepreneur must follow to plan, draft, and complete their book on schedule.Practical tips for writing a book while growing your business, including time management, repurposing content, and outsourcing.The common myths about publishing that hold business owners back, and how to break through them.Your book isn’t just another task on your to-do list; it’s the most powerful authority-building marketing tool you’ll ever create. Done right, it becomes the lead magnet, credibility booster, and legacy piece your business has been waiting for.🎧 Tune in now to learn how to finally publish your book in 90 days and step into the authority you were meant to own.Connect with Tarryn

9/14/25 • 11:55

What does it really take to turn imagination into impact? In this powerful conversation, Tarryn sits down with award-winning storyteller, independent filmmaker, and multi-lingual creator Sylvia Greif, author of the children’s book Lester’s Planet and the YA adventure Ella Green and the Kingdom of Abud, co-founder of Medi LLC, and host of Stories, Controversy & Bandaids.You’ll hear how Sylvia:Transformed severe dyslexia into a creative superpower and finished multiple books.Uses storytelling to shape values for children and young adults, blending environmental themes, empathy, and wonder.Balances entertainment with message, so stories teach without preaching.Navigates the realities of independent filmmaking, including her deeply personal documentary uncovering her mother’s WWII spy history, and why mental health must be part of the creative conversation.Thinks about AI in film, music, and publishing, where it helps (restoration, research) and where we need boundaries.Builds creative routines (hello, 3 a.m. writing sprints) and finds inspiration across languages, travel, and nature.If you’re an entrepreneur or creator who wants to write, publish, or produce meaningful work that actually moves people, and positions you as the authority, this episode is your masterclass in courage, craft, and owning your story.Connect with Sylvia:WebsiteInstagramFacebook Ready to write the authority-building book your market can’t ignore? Visit automaticauthority.com to get started.Connect with Tarryn

9/7/25 • 45:44

Launching your book is about so much more than hitting “publish.” In this episode of The Tarryn Reeves Show, I pull back the curtain on the Book Launch Blueprint, the proven strategies elite entrepreneurs use to transform their book into a lead-generating, authority-building machine.You’ll discover how to design a launch that builds visibility, credibility, and profitability, without wasting time on tactics that don’t move the needle. From pre-launch planning to launch week execution and long-term momentum, I’ll share step-by-step strategies that have helped entrepreneurs land TEDx talks, attract high-ticket clients, and scale their business through the power of a book.If you’re ready to stop treating your book as a vanity project and start using it as a strategic business asset, this episode is your roadmap.What You’ll Learn in This Episode:Why a book launch can make or break your success as an author-entrepreneurThe three core goals every successful book launch must achieveHow to build a pre-launch campaign that creates buzz before releaseLaunch week strategies that generate bestseller status and real visibilityThe secret to turning your book into long-term leads, clients, and authorityCommon mistakes entrepreneurs make during launches (and how to avoid them)Your book deserves more than just a quiet release. It deserves to be the launchpad for your next level of business growth.Connect with Tarryn

8/31/25 • 16:12

Public speaking isn’t just about sharing a message, it’s about creating authority, visibility, and profit. In this episode of The Tarryn Reeves Show, I sit down with powerhouse speaker, author, and transformational coach Evolve Benton, the force behind Speaking for Profit University.Evolve has helped students generate over $3 million in revenue through public speaking and consulting, trained more than 100 global organisations, and was named one of the world’s top 10 public speaking coaches by Yahoo Finance. Together, we dive deep into:How to land paid speaking gigs (and stop speaking for free).The power of creating a signature talk—your “killer single” that audiences will never forget.Why entrepreneurs should combine a speaking career with a bestselling book to unlock visibility, income, and impact.The biggest mistakes new speakers make (and how to avoid them).How to pitch events and conferences with confidence… and actually get booked.Whether you’re an entrepreneur looking to grow your authority, a coach ready to amplify your influence, or a leader who wants to get paid to speak, this conversation is packed with strategies to help you step onto the stage with confidence and cash in on your expertise.If you’ve ever wondered how to turn your voice into a revenue stream, this episode will show you the exact path.Connect with Evolve:WebsiteLinkedInYouTubeInstagramYou’ll love this episode if you’re interested in:public speaking for entrepreneurshow to get paid speaking gigssignature talk strategyspeaking career for coachesmonetize your speakingbook and speaking authorityspeaking for profitEvolve Bentonbuild visibility and authorityentrepreneur public speaking tipspaid keynote speaker tipshow to pitch conferences as a speakeravoid free speaking gigsbuild credibility as a speakerspeaking and publishing strategyspeaker pitch email templatespeaker reel tipsmistakes new speakers makeprofessional speaking career growthspeaking opportunities for entrepreneursConnect with Tarryn

8/24/25 • 48:03

Balancing Ambition and Wellbeing: How Luxury Wellness Can Help Type-A High Achievers Avoid BurnoutIf you’re a driven, high-performing entrepreneur who’s ticking all the “health” boxes but still feels exhausted, stuck, or on the edge of burnout, this episode is for you.In this powerful conversation, I’m joined by Kristy Garnett, holistic living coach, clinical herbalist, and advocate for redefining wellness to include luxury. After battling mini-strokes, debilitating migraines, and years of unexplained health struggles, Kristy uncovered the root causes of her suffering and transformed her life by integrating science, herbalism, and soul-nourishing practices.We dive into:Why luxury is the missing piece in holistic living (and how it’s more about soul alignment than exclusivity)The truth about Type-A burnout and why doing “all the right things” isn’t always enoughSoul care vs. self-care — and why the difference could change your health and happinessHow sensory experiences and herbal medicine can help high achievers recharge without losing their edgeThe mindset shifts that help you balance ambition, health, and personal fulfilmentWhy prevention should be a bigger focus in wellness (and what to do when mainstream medicine only offers quick fixes)Kristy’s unique blend of scientific expertise, intuitive coaching, and practical strategies will inspire you to create a version of wellness that works with your personality — not against it.Whether you’re chasing big business goals, managing a busy family, or just trying to feel more energised, you’ll walk away with tools to slow burnout before it starts and thrive on your own terms.Resources & Links:Connect with Kristy Garnett: WebsiteInstagramLinkedInLearn how to write and publish a bestselling book that grows your authority: www.automaticauthority.comConnect with Tarryn

8/10/25 • 45:30

Think writing a bestselling book takes forever? Think again.In this solo episode of The Tarryn Reeves Show, I reveal the exact step-by-step process I use to help busy entrepreneurs write a high-impact, authority-building non-fiction book in just 30 days. Whether you're a coach, consultant, creative, or CEO—this isn’t about writing any book. It’s about writing the right book that grows your brand, attracts leads, and positions you as the go-to expert in your space.You'll learn how to:Nail your book idea and align it with your business goalsOutline your chapters like a pro (no more blank page panic)Stick to a doable daily writing plan—even with a busy scheduleUse voice-to-text tools to write fasterAvoid common first-draft mistakes that kill momentumEdit strategically and launch like a CEOIf you’ve been sitting on a book idea, waiting for “more time”—this episode is your permission slip to start now, simplify the process, and get it done fast.🎯 Your wisdom deserves to be in a book. And it doesn’t have to take months (or years) to make it happen.👉 Learn more at www.automaticauthority.comConnect with Tarryn

8/3/25 • 09:28

What if the fear of being judged is the only thing standing between you and the life you’re meant to live?In this powerful episode of The Tarryn Reeves Show, I sit down with mindset coach, business strategist, and host of the Online Business By Design podcast, Ivana Ivanek, to unpack one of the most common but hidden obstacles faced by entrepreneurs — the fear of rejection and judgment.Together, we explore what it really means to be seen, how to stop outsourcing your self-worth, and how to pursue your dreams unapologetically — even when others don’t get it. Ivana shares her story of walking away from corporate life, hitting rock bottom after her first business failed, and rising again to build a purpose-led business that makes both impact and income.If you’ve ever held yourself back because of what they might think — this episode is your permission slip to start now, dream bigger, and lead boldly.What We Cover in This Episode:Why fear of judgment is wired into our DNA — and how to stop it from running your lifeThe 3 types of people you’ll encounter when you pursue your purposeThe real reason traditional societal structures still hold many back (especially women)How to rewrite your story even if no one in your circle “gets it”The mindset shift that helps you make money and impact — without the burnoutWhat to do when your family doesn’t support your business or dreamsPractical steps to overcome fear and gain clarity on what you truly wantOne client’s story of building an online empire after escaping patriarchal expectationsWhether you’re building a brand from scratch or stepping into a new level of visibility, this episode will show you how to stop shrinking and start leading — without compromise.🎧 Tune in now and walk away with mindset tools, leadership insights, and the courage to choose you.Connect with Ivana:WebsiteFacebookInstagramLinkedInResources Mentioned:You Are a Badass by Jen SinceroConnect with Tarryn

7/28/25 • 41:22

In this solo episode, I’m diving deep into Alex Hormozi’s powerful book funnel strategy and why it’s one of the smartest, most profitable lead-generation systems in the entrepreneurial world right now.We’re not just admiring the funnel. We’re funnel hacking it. I break down every layer of Hormozi’s book marketing machine from his free book offer and value-packed nurture sequence to how he turns readers into high-ticket clients without ever “selling.”If you’re an entrepreneur, coach, or expert with a book (or thinking of writing one), this episode will give you a clear roadmap for building your own authority funnel that grows your brand, generates leads, and drives conversions.In this episode, you’ll learn:How Hormozi’s $100M Offers and $100M Leads books are designed to qualify clientsWhy giving your book away for free can lead to premium buyersThe genius psychology behind his email follow-up and ecosystem contentHow to reverse-engineer your own book funnel even if you’re not HormoziThe 5 key pieces every lead-generating book funnel must includeWhether you’ve already published or are still planning your book, this is your behind-the-scenes look at building a book funnel that actually works in 2025.📩 Ready to build a lead-generating book funnel of your own? DM me the word “FUNNEL” on Instagram or head to www.automaticauthority.com to book a free clarity call.Connect with Tarryn

7/20/25 • 08:54

Financial Wellness Without Shame: How to Heal Your Money Story and Regulate Your Nervous SystemWhat if financial literacy was the missing piece in your wellness routine?In this powerful episode of The Tarryn Reeves Show, I’m joined by Sarah Penfold — a former wilderness guide turned project manager and now passionate money coach — to explore how our financial habits, mindset, and nervous system are deeply connected. From growing up in a multi-generational farming family to becoming a leader in financial empowerment, Sarah shares how she transformed her relationship with money — and how you can too.We dive deep into the psychology of money, the emotional blocks keeping you stuck, and practical strategies for managing your finances without shame, fear, or burnout. Plus, we unpack how financial wellness is the missing link in traditional self-care and why understanding your money patterns is an act of radical self-love.If you're an entrepreneur, changemaker, or anyone ready to feel safe and empowered with your finances — this is your episode.In this episode, you'll learn:Why money is still the last taboo in wellness — and how to change thatHow financial avoidance shows up in high performersThe connection between financial stress and your nervous systemSarah’s 3-pronged framework for true financial wellnessPractical nervous system regulation tools to help you make better money decisionsThe mindset shift that helped Sarah clear 7 years of back taxes and build real financial securityWhy your childhood programming may be holding your bank account hostageHow to build money habits that stick (and don’t feel soul-crushing)Book Drop: Sarah recommends Boundary Boss by Terri Cole — a must-read for any woman learning to reclaim her power.Connect with Sarah:WebsiteInstagramYouTubeLinkedInConnect with Tarryn

7/13/25 • 36:26

Revolutionising Healthcare with AI, Advocacy, and Entrepreneurial ThinkingIn this compelling episode of The Tarryn Reeves Show, I sit down with pioneering healthcare entrepreneur Dr. Raymond Rupert to uncover how he's transforming primary care access across Canada — and why innovation, advocacy, and AI are the future of medicine.After four decades as a frontline physician, Dr. Rupert shares his deeply personal story of advocating for his daughter's life and how that experience ignited a passion for solving complex healthcare challenges. We explore how his company, RCM Health, and his latest venture, Halon, are revolutionising the patient experience through advanced technology, team-based care, and a bold new model of sustainable healthcare delivery.Tune in to hear:Why patient advocacy is non-negotiable in today’s systemHow AI is streamlining diagnosis, record translation, and patient supportWhat’s broken in Canada's public healthcare model — and how entrepreneurs can fix itA powerful workaround for offering private care in a public-only systemThe critical need for team-based models in preventing physician burnoutReal case studies showing tech-enabled healthcare in actionPlus, hear Raymond's take on stillness, leadership in medicine, and the real cost of not thinking outside the box.This episode is a must-listen for visionary entrepreneurs, healthcare leaders, and anyone passionate about creating systems that serve people better.🎧 Hit play now and get ready to challenge the status quo in healthcare.Connect with Raymond:WebsiteLinkedInFacebookInstagramXConnect with Tarryn

6/29/25 • 28:06

How to Sell Your Non-Fiction Book (and Your Offer) | Entrepreneur-Focused Marketing PlanIf you're an entrepreneur who’s written a non-fiction book—or you're thinking about it—this episode is your blueprint for turning that book into a client-attracting, authority-building machine.In this high-impact solo episode, Tarryn Reeves, bestselling author and founder of Automatic Authority Publishing & Press House, reveals the exact marketing strategy she uses with 6- and 7-figure entrepreneurs to sell their non-fiction books while seamlessly leading readers into their premium offers.You'll learn:Why book marketing for entrepreneurs is different (and what most authors get wrong)How to align your book with a profitable business offerWhat a high-converting book funnel looks likeSmart ways to market your book even if you have a small audienceHow to use your book to get on podcasts, stages, and in the mediaThe one follow-up tactic most authorpreneurs overlookWhether your goal is to land more clients, grow your list, or become the go-to authority in your niche, this episode will show you how to market your non-fiction book the right way.🔗 Tune in now and learn how to turn your book into your business’s most powerful sales asset.Connect with Tarryn:WebsiteCommunityFree ResourcesConnect with Tarryn

6/22/25 • 11:03

Social media feeling like a full-time job with zero return? You’re not alone. In this episode, I sit down with social media strategist and founder of Taylored Marketing, Taylor Logue, to cut through the noise and talk about what’s actually working on social media in 2025.We dive into the real, behind-the-scenes strategies that turn followers into customers—without the burnout or the fluff. Taylor shares how to stay ahead of trends, build a brand that connects, and create content that not only looks good but drives revenue.Here’s what we cover:The biggest trends shaping social media right now (spoiler: real is in)Personal brands vs. business brands—do you need both?How to use short-form video to grow your brand (even if tech isn’t your thing)The key content pillars every business should be usingThe truth about paid ads—and when it's actually worth the investmentSmart content repurposing tips to save time and boost reachWhy buying followers is a trap (and what to do instead)We also talk platforms—Facebook, Instagram, TikTok, LinkedIn, YouTube Shorts—and which ones are best for different types of businesses.Book Drop: Taylor shares the book that sparked her personal growth journey and transformed how she shows up in business—The Alchemist by Paulo Coelho.🎧 Whether you're just starting out or ready to scale, this episode is packed with golden nuggets to help you turn social media into a strategic, profitable part of your business.Connect with Taylor: https://www.tayloredmarketing.io/Connect with Tarryn

6/15/25 • 41:07