Toy Business Unboxed

Join us in this episode of Toy Business Unboxed as we chats with Steve, an 81-year-old former teacher and school administrator turned toy entrepreneur. Discover Steve's early inspirations from his humble beginnings, playing with toast crumbs, to his experiences teaching in a challenging Brooklyn school district. Learn about his innovative educational toy store, catering to children with special needs, and his current venture, the Eco Connect Bottle system, which transforms plastic waste into creative, useful items. Steve shares his inventive journey, the importance of hands-on, imagination-driven play, and his heartfelt advice for aspiring inventors and toy industry entrepreneurs. ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:42 Meet Steve: From Educator to Toy Entrepreneur 01:51 Steve's Early Life and Toy Experiences 04:05 Teaching in Challenging Environments 09:33 Founding the Learning Store 16:57 The Eco Connect Bottle System 21:25 Challenges in Mass Production 21:49 Breakthrough with High-Speed Machines 22:33 Designing the First Eco Connect Bottles 23:43 Innovative Connector Prototypes 24:49 Versatile Applications of Eco Connect Bottles 28:32 Patent and Business Plan Development 29:59 Pandemic and Personal Challenges 30:46 The Vision for Repurposing 37:08 Encouragement for Inventors 40:12 Conclusion and Contact Information -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

1/10/25 • 41:58

Join us in this episode of Toy Business Unboxed where we interviews John Ellis, a seasoned entrepreneur and optical engineer. John shares his journey from a liberal arts graduate to leading a team of physicists at Optics for Hire. We discuss the intersection of optical engineering and the toy industry, revealing behind-the-scenes stories of innovative products like the XBox Kinect and a Barbie doll with a built-in camera. John also delves into his experience with licensing and creating new products, including a candy-integrated toy and a knife sharpness tester. Tune in for valuable insights on navigating product design and licensing in the toy industry.⭐️Highlights:00:00 Introduction to Toy Business Unboxed00:42 Meet John: From Optical Engineer to Toy Innovator02:14 The Role of Optical Engineering in Toys06:24 Challenges and Successes in Toy Development11:02 Innovative Products and Licensing Strategies16:50 Optics in Consumer Products: Knife Sharpness Sensor22:02 Latest Invention: The Tape Edge Finder27:45 Advice for Aspiring Toy Inventors29:38 Conclusion and Farewell -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

1/3/25 • 30:46

Join us in this episode of Toy Business Unboxed, where we explores the crucial role of expert reviews in the toy industry with special guest Dr. Amanda Gummer, child development expert and founder of Good Play Guide, shares her insights on creating credible toy assessments and handling industry challenges. Whether you're a toy entrepreneur or a parent, this episode offers valuable perspectives on enhancing brand reputation and consumer decision-making through expert endorsements.⭐️Highlights: 00:00 Introduction to Toy Business Unboxed 00:42 Webinar Overview and Agenda 01:44 Jason Hsieh's Journey and Expertise 02:39 Challenges and Solutions in the Toy Industry 05:24 The Importance of Consumer Trust 07:45 Expert Reviews and Their Impact 12:42 User Reviews vs. Expert Reviews 18:52 Building a Network of Experts 23:50 Leveraging Reviews for Marketing 31:41 Influencer Marketing vs. Expert Reviews 40:58 Future of Toy Reviews and Technology 45:09 Pitfalls to Avoid in Expert Reviews 51:47 Conclusion and Final Thoughts -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

12/27/24 • 53:55

In our episode of Toy Business Unboxed, we sat down with a special guest Norman, a seasoned professional with over 40 years in the toy industry, as we explore the intricacies of toy safety and compliance. Norman shares valuable insights from his extensive career, from toy testing to the specific regulations enforced by bodies like the CPSC. Learn about the importance of rigorous testing for different age groups, challenges in meeting compliance standards, and effective strategies for navigating product regulations on platforms like Amazon. This episode is packed with essential advice for any toy entrepreneur looking to ensure their products are safe and compliant across global markets! 00:00 Introduction to Toy Business Unboxed 00:42 Meet Norman: A Toy Industry Veteran 01:30 Norman's Journey in Toy Testing 03:21 Understanding U.S. Toy Compliance 06:37 International Toy Testing: Focus on Japan 08:48 Common Challenges in Toy Compliance 13:56 Cost-Effective Toy Testing Strategies 16:24 Navigating Amazon's Product Compliance 16:51 Amazon's Testing Requirements 18:25 Navigating Amazon's Compliance Challenges 19:25 Working with Toy Launch for Amazon Approval 22:20 Lab Testing Process for New Toy Companies 24:22 Choosing Between US and China Labs 26:53 Sourcing and Testing in Mexico 28:52 Final Advice for Toy Entrepreneurs 31:40 Contact Information and Closing Remarks -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

12/11/24 • 33:24

Join us in this episode of Toy Business Unboxed as we chat with Sue, a seasoned expert in the toy industry with over 40 years of experience. Sue shares insights from her diverse roles, including buyer, store owner, sales rep, and now Director of Astra. We delve into her journey, the evolution of the industry, and how Astra supports toy entrepreneurs and specialty retailers. Sue also discusses the pandemic's impact on retail, the importance of personalized service, and the innovative ways Astra helps its members, such as through the unique 'Toy Boat' event. Tune in for an engaging and informative conversation about the challenges and opportunities in the ever-evolving toy industry. ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:42 Meet Sue: A Veteran in the Toy Industry 01:37 Sue's Journey and Inspirations 03:41 Navigating Retail Challenges During COVID 06:37 The Importance of Specialty Retailers 13:15 Astra's Unique Initiatives and Events 17:59 Advice for New Toy Entrepreneurs 21:59 Staying Competitive in the Toy Industry 24:30 Astra's Resources and Membership Benefits 30:00 Conclusion and Final Thoughts -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

12/2/24 • 30:59

In this episode of Toy Business Unboxed, join us as we speak with Jordan, founder of Omnie Integrated Services. Jordan shares his extensive background in customer service and his vision for revolutionizing e-commerce support using AI and automation. We delve into industry trends, the benefits of outsourcing vs. in-house teams, and how Omnie's tailored approach helps toy and e-commerce businesses not only satisfy customers but also drive revenue. Jordan discusses their partnership with Gorgias, leveraging AI for personalized customer interactions, and offers advice for maintaining brand voice when outsourcing. Tune in for insights that could transform your approach to customer support.⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:42 Meet Jordan: Revolutionizing E-commerce Customer Support 01:27 The Journey of Omnie Integrated Services 03:48 Trends in E-commerce Customer Support 05:35 The Power of Personalization and AI 07:57 Challenges and Solutions in Customer Support 09:36 Outsourcing vs. In-house: Key Advantages 15:43 Maintaining Brand Voice with Outsourced Support 18:14 Leveraging AI and Automation in Customer Service 20:59 Comprehensive Customer Support Solutions 25:56 Future of Customer Service in E-commerce 29:08 Conclusion and Contact Information -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

11/25/24 • 30:36

Join us in this episode of Toy Business Unboxed as we sits down with Jerry Dupree, founder of Brainfit Games and former NBA player. Jerry shares his inspiring journey from playing professional basketball to creating his own board game company, Brainfit Games. Hear about the passion and challenges behind developing Tip-Off Basketball, a unique board game integrating physical and cognitive development. Learn how his basketball experiences influenced his entrepreneurship and get insights into the toy industry, the importance of networking, and future collaborations Jerry is excited about. Don't miss this engaging conversation filled with personal anecdotes and valuable business lessons. ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:47 Meet Jerry Dupree: From NBA to Board Game Entrepreneur 01:42 Jerry's Basketball Journey and Early Inspirations 05:29 Creating Tip-Off Basketball: The Concept and Development 11:43 Challenges and Lessons in Transitioning to Entrepreneurship 16:38 Future Plans and Vision for Tip-Off Basketball 21:18 Imagining Kim Jong Un Playing the Game 21:47 Physical Challenges in the Game 22:49 Promoting the Game at Tournaments 27:10 Expanding the Game's Reach 31:29 Advice for Aspiring Toy Entrepreneurs 35:43 Conclusion and Final Thoughts -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

11/13/24 • 37:46

Join us in this episode of Toy Business Unboxed as we explore the world of specialty toys with Kevin, a seasoned veteran in the toy industry with over three decades of experience. Kevin, founding Original Toy Company, shares his journey from managing international toy manufacturing to navigating the evolving specialty toy market in the U.S. We delve into the unique advantages of specialty toy stores, the impact of Amazon, and the importance of community connections in retail. Kevin also discusses challenges faced during COVID, product development within his company, and advice for newcomers to the toy industry. Discover insights into maintaining fruitful relationships with sales reps, diversifying manufacturing beyond China, and the importance of reinventing oneself in the rapidly changing market.⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:43 Meet Kevin: A Toy Industry Veteran 02:24 The Evolution of the Specialty Toy Industry 05:26 Challenges and Innovations in Toy Retail 08:15 The Role of Amazon in the Toy Market 15:23 The Original Toy Company: Products and Philosophy 17:38 Building Strong Relationships with Sales Reps 21:07 Product Development and Manufacturing Insights 27:19 Advice for Aspiring Toy Entrepreneurs 28:03 Conclusion and Contact Information -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

10/29/24 • 29:35

In this episode of Toy Business Unboxed, we delve into the inspiring journey of Karalyne and Martha, co-founders of Bene World, who transitioned from the fitness industry to creating the educational toy line, Bene Buddies and BeneBear. These toys are designed to teach children valuable social, emotional, and educational skills through a unique token reward system and themes like ocean conservation, rescue animals, and empathy. Key insights include the collaborative spirit of the toy industry, challenges in marketing niche products, feedback from educators and parents, and the therapeutic applications of these toys for children with special needs. The discussion highlights the supportive nature of the toy industry and offers advice for aspiring toy developers, while introducing exciting upcoming products aimed at promoting kindness, respect, and emotional development in children. Tune in for an insightful conversation about the intersection of play, education, and therapy in children's toys. ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:43 Meet the Special Guests: Karalyne and Martha 01:30 The Inspiration Behind Bene World 02:17 Introducing Bene Bear: The Token Reward System 05:13 Expanding the Bene World: New Characters and Their Stories 08:34 Challenges and Insights in the Toy Industry 09:24 The Market for Educational Toys 10:54 Developing Toys with a Purpose 11:51 Understanding Benevolence and Ocean Conservation 12:01 From Vision to Product: The Creation Process 12:47 Marketing Strategies and Challenges 14:27 Feedback from Parents and Educators 15:13 The Role of Family in Bene World 16:55 Educational Influence on Toy Design 18:04 Therapeutic Uses of Bene Buddies 20:36 Advice for Aspiring Toy Creators 22:14 Upcoming Products and Final Thoughts -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

10/23/24 • 23:19

Join us in this episode of Toy Business Unboxed as we chat with industry veterans about the fascinating world of toy design and licensing. Discover Brad's incredible 20-year journey from working on beloved brands like Disney and Pixar to designing innovative outdoor toys. Dive deep into the complexities of licensing deals, from financials and negotiations to protecting intellectual property and dealing with knockoffs. Learn about the transition from large corporations to startups, and get inspired by personal stories of career twists and turns. Perfect for anyone curious about the magic behind toys and the business strategies that bring them to life!⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 01:18 Brad's Journey in the Toy Industry 03:31 From Kids II to Elf on the Shelf 03:55 The World of Licensing 05:29 Inbound vs Outbound Licensing 09:00 Licensing Agreements and Terms 12:47 Advice for Toy Manufacturers 14:57 Choosing Companies for Licensing Deals 16:08 The Importance of Patents in Licensing 17:31 Dealing with Knockoffs and Counterfeits 18:35 Memorable Experiences in the Licensing Industry 20:08 Transition to a New Role at 'Life is Better Outside' 20:30 Starting a New Company and Its Challenges 22:01 The Future of Licensing and Product Development 25:52 Advice for Aspiring Toy Industry Professionals 26:58 Connecting with the Guest -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

10/16/24 • 28:01

In our episode of Toy Business Unboxed, join us as we explore the fascinating world of toys with Brittany, the owner of Clover Toys. Together, we delve into her inspiring journey from educator to entrepreneur in Seattle, focusing on Montessori and sustainable toys. Brittany shares how she balances motherhood and business, her strategies for selecting eco-friendly toys, and the impactful community engagement initiatives Clover Toys undertakes. We'll discuss the challenges of running a brick-and-mortar store, like relocating during the holiday season, and explore innovative programs like TerraCycle for sustainable disposal. Brittany's insights into trusting instincts, building connections, and asking the right questions offer valuable lessons for aspiring toy industry professionals. Tune in for an engaging and insightful conversation on the future of toy retailing. ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:49 Meet Brittany: From Educator to Toy Store Owner 01:57 The Philosophy Behind Clover Toys 03:06 Balancing Business and Family Life 05:14 Challenges and Triumphs of Running a Toy Store 07:10 Sustainability and Eco-Friendly Toys 13:15 Community Engagement and Local Involvement 18:36 Advice for Aspiring Toy Entrepreneurs 19:26 Conclusion and Special Offer -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

10/7/24 • 21:43

Join us in this episode of Toy Business Unboxed as we delve into the five pillars of digital marketing essential for toy brands. We'll guide you through content, social media, digital ads, email, and SMS marketing, sharing practical tips and live case studies. Learn how to integrate these pillars to boost brand visibility, drive customer engagement, and maximize sales. Our founder, with vast experience since 2016, shares insights from his ventures including his toy brand and digital marketing agency. Discover strategies for content creation, social media engagement, effective use of digital ads, leveraging email marketing, and the power of SMS marketing. Additionally, explore our new all-in-one marketing software designed for toy brands to streamline these efforts. Don't miss out on this comprehensive guide to thriving in digital marketing!⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed 00:43 Introduction to Digital Marketing for Toy Brands 01:52 Jason Hsieh's Journey and Expertise 04:00 The Five Pillars of Digital Marketing 05:07 Content Marketing Strategies 07:28 Creating Engaging Content 10:54 Utilizing Social Media for Brand Growth 13:54 The Power of Consistency in Content Creation 14:59 Leveraging E-books and Podcasts 23:22 Social Media Marketing Insights 30:21 Holiday Giveaway Strategies 30:56 The Power of Digital Ads 32:15 Facebook Ad Best Practices 34:31 Google Ads Explained 37:41 Instagram and YouTube Ads 40:19 Email Marketing Essentials 41:58 Advanced Email Marketing Techniques 51:18 SMS Marketing Insights 56:45 Introducing Toy Marketing Hub 59:23 Conclusion and Next Steps -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

9/30/24 • 60:03

Join us in this episode of Toy Business Unboxed, where we sits down with Kelly Clement, an inspiring educator and entrepreneur. Kelly shares her journey from being a middle school teacher to specializing in test prep for younger students, and the story behind her award-winning product, Watermelon Math. They discuss the challenges faced by young students in test preparation, Kelly's experience with different education systems in the US and UK, and her innovative approach to making test prep engaging and less stressful for kids. Kelly also talks about her use of design principles in creating flashcards that appeal to the senses and help in memory retention. Additionally, the conversation touches on the importance of networking in the toy industry and the supportive community on LinkedIn. Don't miss out on Kelly’s insights on balancing her tutoring business and product development while staying dedicated to making learning a fun experience for children.⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:43 Meet Kelly: Educator and Entrepreneur 02:37 Challenges in Test Prep for Younger Students 06:10 Comparing Education Systems: UK vs. US 10:29 Introducing Watermelon Math: A Creative Approach to Test Prep 14:54 Designing and Developing Educational Products 26:11 The Importance of Networking in the Toy Industry 31:28 Conclusion and Final Thoughts -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

9/27/24 • 34:23

In our episode of Toy Business Unboxed, we embark on a journey through the dynamic world of toys. We dive deep into the secrets behind the toy industry, discussing how data-driven strategies can help toy businesses decode trends, make customer-centric marketing decisions, and gain a competitive edge. Jason shares his insights on using digital analytics, conducting effective consumer research, understanding demographic profiles, and the importance of feedback loops in product development. This episode is packed with real-world case studies and actionable advice for leveraging data to optimize conversions and profitability, both on and off Amazon. Don't miss it if you're looking to enhance your toy business through savvy digital marketing. ⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed 00:43 Introduction to the Webinar 01:56 Jason Hsieh's Background and Journey 07:01 The Power of Data in the Toy Industry 08:17 Using Surveys and Focus Groups for Product Improvement 11:44 Leveraging Amazon's Data for Marketing 16:35 Social Media Strategies and Challenges 20:05 Understanding Your Key Demographics 22:51 Becoming the Mentor in Digital Marketing 23:34 Understanding Brand Identity and Positioning 24:18 Analyzing Marketing Trends: A Cautionary Tale 25:32 Seasonal vs. Long-Term Trends 27:00 Competitive Analysis in the Toy Industry 31:13> 35:55 Mastering Keywords for Amazon Success 38:53 Personalized Marketing Strategies 40:05 Q&A and Final Thoughts -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

9/16/24 • 42:32

Join us in this episode of Toy Business Unboxed where we chat with Jennifer, the COO of Little Medical School. Jennifer shares her inspiring journey from being a doctor to leading an educational franchise that encourages children to explore healthcare careers. Discover how Little Medical School's unique after-school programs, summer camps, and realistic medical toys are engaging kids and making learning fun. Jennifer discusses the significance of role-playing in education, the thought process behind their real medical tools and kits, and their successful franchise model. She also delves into how they adjust their programs for children with special needs and the potential expansion into autism awareness products. Tune in to learn how this innovative approach is shaping the future of healthcare professionals and offering life-saving skills to kids. ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:47 Meet Jennifer from Little Medical School 01:31 Jennifer's Journey and Inspiration 02:11 The Birth of Little Medical School 03:16 Hands-On Learning with Real Medical Tools 04:40 Educational STEM Activity Kits 08:12 Afterschool Programs and Summer Camps 13:29 Unique Birthday Parties 14:22 Launching a Toy Line: Tips and Insights 16:20 Franchise Opportunities with Little Medical School 20:53 Special Needs Programs and Future Collaborations 22:59 Final Thoughts and Advice for Toy Entrepreneurs 24:58 Conclusion and Farewell -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

9/10/24 • 25:23

In this episode of Toy Business Unboxed, join me, your host Jason Hsieh, as I sit down with Ehi, the incredible founder of Little Art and chairwoman of Women in Toys. Ehi's journey from a successful attorney to a creative powerhouse in the toy industry is nothing short of inspiring. We'll dive into her story of transforming a pandemic project into innovative toys that blend creativity with marketing. Plus, learn about her pivotal role in advocating for women in the toy business. Ehi shares insights on the benefits of her legal background, the support provided by Women in Toys, and top advice for budding toy entrepreneurs. Don't miss this engaging and insightful conversation!⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:50 Meet Ehi, Founder of Little Art 01:25 Ehi's Journey from Law to Toys 02:22 Creating Little Art During the Pandemic 03:35 Joining Women in Toys 04:35 Impact of Legal Background on Toy Design 06:19 Innovative Products and STEAM Concepts 07:43 Certified Play Expert Program 08:14 Supporting Women in the Toy Industry 14:53 Empowerment Day at Licensing Expo 17:24 Balancing Roles and Staying Organized 28:52 Advice for Aspiring Toy Entrepreneurs 30:19 Conclusion and Contact Information -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

8/29/24 • 31:27

Join us for an insightful discussion on the future of play, merging the best of toys and video games, and how to navigate the dynamic landscape of the toy industry as we sits down with Steve, VP of Trends and New Market at Gel Blaster and founder of KidAtHeart. Steve shares his inspiring journey in the toy industry, starting with his mentorship under Ryan Logan and his early years at Funrise Toys. He discusses his pivotal roles in companies like Diverse, where he honed his skills in trend spotting and product marketing. Steve dives deep into the creation of Gel Blaster Nexus, an innovative toy that blends physical activity with digital gameplay, aimed at revolutionizing the play experience. He describes the business strategy behind their new attraction centers, the challenges they faced, and their future plans including AR integration. Throughout the conversation, Steve emphasizes the importance of adapting marketing strategies to keep up with changing consumer behaviors and engaging with evolving platforms like TikTok. ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:43 Meet Steve: VP of Trends and New Market at Gel Blaster 01:33 Steve's Journey in the Toy Industry 04:08 Innovating with Gel Blaster 07:07 The Greatest Game Ever Played 09:44 Challenges in Creating Toy Attractions 20:38 Marketing Strategies and Retail Connections 35:34 Future Trends and Industry Insights 38:19 Advice for Aspiring Toy Entrepreneurs 40:12 Conclusion and Farewell -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

8/18/24 • 40:37

In our captivating episode of Toy Business Unboxed, join Jason Hsieh, the dynamic founder of LakiKid and Toy Launch, as he unveils the secrets to conquering the Amazon Japan marketplace. Discover step-by-step strategies for expanding your toy brand into Japan, from optimizing listings and leveraging PPC tools to navigating the unique Japanese market landscape. With exclusive insights on compliance, logistics, and cultural nuances, Jason arms you with everything you need to skyrocket your toy brand's success in Japan. Get ready to navigate this new market with confidence and flair!⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:43 Meet Jason Hsieh: Entrepreneur and Toy Expert 00:46 Expanding Your Toy Brand to Amazon Japan 02:12 Jason's Personal Journey and Inspiration 04:55 Challenges and Triumphs in the Toy Industry 06:30 The Toy Launch Digital Marketing Agency 07:22 Key Principles of Toy Marketing 10:40 Why Sell on Amazon Japan? 15:02 Step-by-Step Guide to Selling on Amazon Japan 34:39 Final Thoughts and Q&A 37:00 Closing Remarks and Podcast Outro -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

8/5/24 • 37:25

oin us in this episode of Toy Business Unboxed, we have an engaging chat with Joe, the genius behind numerous published board games and a successful Kickstarter campaign. Joe takes us through his fascinating journey from playing Monopoly and Clue as a kid to becoming a full-time board game designer. We delve into his creative process, the importance of playtesting, and the tough decisions between pitching to publishers and self-publishing. Joe also shares his insights on running a successful Kickstarter campaign, marketing tips with Facebook ads, and even talks about his online course and books. If you're passionate about board games or looking to break into the toy industry, this episode is packed with invaluable advice just for you. ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:51 Guest Introduction: Joe, the Board Game Designer 01:20 Joe's Journey into Board Game Design 02:54 The Creative Process of Board Game Design 04:27 Pitching to Publishers vs. Self-Publishing 07:04 Successful Kickstarter Campaigns 10:06 Marketing Strategies for Board Games 27:18 Playtesting and Refining Your Game 30:22 Joe's Courses and Books on Game Design 32:28 Memorable Experiences and Final Advice 34:20 Conclusion and Contact Information -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

7/29/24 • 36:37

In this captivating episode of Toy Business Unboxed, we dive deep into the world of educational toys with Jim, the VP and CTO of E-Blox. Jim shares his unique journey from a career in wireless technology to joining his family’s toy business, emphasizing the importance of STEM education. E-Blox's mission is to create engaging, electronic educational toys that integrate with familiar building blocks like Lego, making learning both fun and impactful. Through innovative designs, such as a wake-up alarm circuit and various building sets, E-Blox caters to children from ages 3 to 18. Jim discusses the challenges faced during the COVID pandemic and how the company adapted by developing individual and virtual learning sets. He also touches on the exciting future potential of integrating augmented reality and AI into their products. Finally, Jim offers advice to aspiring toy industry entrepreneurs on the importance of careful planning and protecting their innovations.⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:43 Meet Jim from E-Blox 02:16 E-Blox Mission and Unique Features 08:11 Challenges and Adaptations During COVID 10:21 Responsibilities and Strategies for Success 15:57 Future Innovations and AI Integration 18:11 Impact Stories and Special Needs Focus 21:13 Advice for Aspiring Toy Entrepreneurs 23:47 Conclusion and Where to Find Us -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

7/22/24 • 24:53

In our episode of Toy Business Unboxed, we have an inspiring chat with Cheyenne Raker, a mechanical engineer turned toy designer. Cheyenne shares her unique journey merging art and engineering in the toy industry. She opens up about her experiences in 3D modeling, 3D printing, and freelancing. Learn about her meticulous design process, the challenges of transitioning to entrepreneurship, and the importance of market research. Cheyenne also discusses memorable projects, the role of mentors, and provides invaluable advice for aspiring toy designers. Tune in for an engaging and insightful conversation! ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:43 Meet Cheyenne Raker: Engineer and Toy Designer 01:22 Cheyenne's Journey into Toy Design 02:07 Challenges and Rewards of Freelancing 02:45 The Role of 3D Printing in Toy Design 06:31 Advice for Aspiring Toy Inventors 11:13 Market Research and Product Validation 14:41 Memorable Projects and Prototypes 20:15 Staying Inspired and Networking 22:53 Conclusion and Contact Information -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

7/15/24 • 24:04

Join us in this episode of the Toy Business Unboxed Podcast, where we sit down with Richard, the CEO of Pico Entertainment. We dive into his fascinating journey from graphic design and book printing to becoming a key figure in the toy industry, working with notable companies such as Fantasy Flight Games and Huawei. Richard shares how he navigates the challenges of project management and manufacturing, his role in bridging the gap between design and production teams, and the importance of flexibility when bringing new toy ideas to market. We also discuss his strategies for product testing and certification, offering invaluable insights for anyone looking to make a difference in the toy industry. Don’t miss this episode packed with expert advice and inspiring stories. ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:54 Meet Richard, CEO of Pico Entertainment 01:13 Richard's Journey into the Toy Industry 02:01 Working with Fantasy Flight Games 02:51 Transition to Huawei and Hong Kong 03:36 Challenges and Achievements at Huawei 06:53 Moving Back to the States and Starting Pico Entertainment 11:47 Navigating Amazon's Testing Requirements 17:20 Project Management Insights and Tools 24:47 Future Plans for Pico Entertainment 27:14 Advice for Aspiring Toy Entrepreneurs 29:06 Conclusion and Farewell -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

7/9/24 • 29:31

Join us in this month's webinar, Jason Hsieh explores the future of toy marketing, focusing on AI and digital tactics for success. Jason, a serial entrepreneur with a background in e-commerce, and owner of LakiKid and Toy Launch, shares insights on leveraging AI to enhance marketing strategies for toy brands. He discusses the pivotal role of AI in personalization, engagement, and creating immersive experiences for customers. He also presents real-life examples and case studies, alongside practical tips on using platforms like ChatGPT, Canva, and Descript for effective content creation and optimization. He emphasizes the importance of adaptation and continuous learning in AI to stay competitive. Additionally, Jason shares his personal journey that led him to the toy industry, highlighting his passion for creating inclusive toys for children with special needs. ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:43 Webinar Kickoff: Future of Toy Marketing 02:20 Jason Hsieh's Journey and Background 03:28 Challenges and Solutions in the Toy Industry 05:19 Toy Launch and Digital Marketing Strategies 07:44 AI in Toy Marketing: Tools and Techniques 21:21 Content Creation and Podcasting with AI 32:39 Custom GPT and Final Thoughts 33:56 Conclusion and Contact Information -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

7/1/24 • 35:18

​​In this Toy Business Unboxed Podcast episode, Helaina, founder of Kids Table Board Gaming, joins us to discuss her entrepreneurial journey in creating family-friendly board games. Coming from a 20-year teaching background, Helaina shares how her passion for educational gaming inspired her to design engaging games for both kids and adults. She highlights the creation of their popular game, Food Fighters, and the subsequent success that led to developing 24 more games. Helaina also delves into her marketing strategies using Kickstarter and Meta, and how they incorporate educational elements into their games. Finally, she emphasizes the role of board games in family bonding and the value of learning through play. Helaina offers advice for aspiring toy industry entrepreneurs and invites listeners to connect with her for game pitching. ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:42 Meet Helaina: Founder of Kiss Table Board Gaming 01:10 The Journey from Teacher to Game Publisher 02:39 Creating Family-Friendly Games 05:10 Expanding the Brand: Multiple Game Lines 07:01 Marketing Strategies for Board Games 10:40 The Role of Board Games in Family Dynamics 12:07 Designing Engaging and Educational Games 20:27 Future Vision and Educational Integration 22:30 Advice for Aspiring Toy Entrepreneurs 24:13 Conclusion and Farewell -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

6/24/24 • 24:38

Join us in this episode of Toy Business Unboxed as Paul Sheppard, the brilliant mind behind AquaBlock, sits with us takes us through his incredible journey from a simple family BBQ idea to creating a groundbreaking STEAM toy, sharing the challenges, triumphs, and valuable insights for aspiring toy entrepreneurs—this is one inspiring story you don't want to miss! ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:44 Meet Paul: The Journey of AquaBlock 01:12 The Inspiration Behind AquaBlock 02:52 Product Launch and Features 03:52 The Unique Selling Points of AquaBlock 08:01 Developing AquaBlock: Challenges and Triumphs 15:10 Marketing Strategies and Future Plans 30:08 Advice for Aspiring Toy Entrepreneurs 32:40 Conclusion and Farewell -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

6/18/24 • 33:05

Hey toy entrepreneurs, join us as our host Jason Hsieh, the founder of Toy Launch and owner of LakiKid, shares his tips on effectively launching and managing a successful toy brand on Amazon, from inventory management to impactful marketing, mastering PPC advertising, and building a supportive community, all while giving you a peek into his journey of creating toys for kids with special needs. ⭐️ Highlights: 00:00 Introduction and Webinar Overview 02:18 Meet Jason Hsieh: Founder of Toy Launch 05:28 The Three Principles of Toy Marketing 06:40 Phases of a Successful Amazon Product Launch 16:24 Legal and Compliance Requirements 19:30 Market Analysis and Buyer Personas 23:39 Competitor Analysis on Amazon 26:08 Branding Strategy and Design 27:27 Personal Branding and Unboxing Experience 29:36 Amazon Storefront Design 31:02 Listing Optimization Steps 33:02 SEO and Image Optimization 36:32 Creating Effective Amazon Videos 39:34 Review Strategies and Amazon Vine 42:16 Profit Margins and Cost Management 45:25 Advertising Campaigns and External Traffic 48:21 Inventory Management and Launch Timeline 49:49 Conclusion and Free Audits -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

6/10/24 • 53:42

In this captivating episode of Toy Business Unboxed, we welcome Amanda, the founder of Good Play Guide and FUNdamentally Children. We discuss Amanda's unexpected journey from aspiring marine biologist to a toy industry expert, informed by her background in psychology and child development. We also delve into the significance of play in child development and Amanda's research-backed methodologies for evaluating toys. Amanda shares about the Good Play Guide's accreditation process, the challenges with getting toys to align with child development benchmarks, and the importance of authentic play environments for research. Amanda's role as the chair of the Association of Play Industries, particularly in advocating for outdoor play. Listeners are treated to insightful advice on toy development, including the importance of fun, inclusivity, and early-stage research to mitigate risks. Amanda’s passion for ensuring toys contribute positively to children’s lives is both evident and inspiring.⭐️ Highlights:00:00 Welcome to Toy Business Unboxed 00:37 Exploring the Dynamic World of Toys with Amanda 01:08 Amanda's Journey into the Toy Industry 03:42 The Genesis of Good Play Guide and FUNdamentally Children 05:48 Challenges and Insights from the Association of Play Industries 06:46 The Importance of Evidence-Based Toy Design 08:21 Understanding the Accreditation Process for Toys 10:04 Introducing the MESH Accreditation Program 13:55 Natural Play Environments vs. Traditional Testing 20:59 The Balanced Play Pyramid Framework 23:09 Advice for Toy Business Owners 26:02 Final Thoughts and Where to Connect -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

6/4/24 • 26:59

Join us in this captivating episode with Arturo Alvarez, the CEO of Nobory Toys, in exploring his transition from a military career to launching an innovative toy company inspired by his son. The discussion delves into the challenges of entering the toy industry, the development process of creating a unique plush toy line that promotes cognitive and motor skills development in children, and the importance of caregiver-child interaction through play. Further, Arturo shares insights on navigating digital marketing, the significance of community outreach, and the impact of receiving recognition from the toy industry. This episode emphasizes the entrepreneurial spirit, the importance of a supportive partner, and the value of perseverance and adapting to challenges in the toy industry. ⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:38 Meet Arturo: From Military to Toy Entrepreneur 01:00 The Inspiration Behind Nobory Toys 03:40 Unveiling the Innovative Toy Product 13:53 Challenges and Triumphs in the Toy Industry 20:32 Navigating Digital Marketing and Community Outreach 26:30 Final Words of Wisdom for Aspiring Toy Entrepreneurs 28:42 Connecting with Nobory Toys 29:44 Closing Remarks and Thanks -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

5/27/24 • 30:08

Join us in our latest episode with Emma Fletcher, the creative genius behind Learn to Solder Kits! Dive deep into the world of toy design and STEM education as Emma shares her inspiring journey from software engineering to empowering the next generation of innovators. In this episode of Toy Business Unboxed, Emma opens up about her mission, the impact of hands-on learning, and the success story behind her award-winning kits. From captivating the young learners with interactivity to fostering relationships with educators, Learn to Solder Kits embodies the essence of innovation and education. Don't miss this insightful conversation filled with passion, creativity, and the power of learning through play! ⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:34 Exploring STEM Education and Entrepreneurship with Emma 01:11 The Genesis of Learn to Solder Kits 03:40 Design Philosophy and Engaging Young Learners 05:52 Marketing Strategies and Educational Outreach 07:59 Navigating Sales Channels and Customer Segments 12:44 International Expansion and Language Adaptations 14:05 From Software Engineering to Entrepreneurship 15:09 Memorable Moments and the Impact on Education 17:37 Adapting to Virtual Learning Environments 18:51 The Role of AI in Business Processes 20:45 Launching Products and Prototyping 23:54 Connecting with Emma and Wrapping Up -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

5/20/24 • 24:58

Together, we embark on an exciting journey through Phil's lifelong adventures in the whimsical world of toys. He discusses the importance of building relationships in independent toy stores to invaluable insights on navigating the industry's landscape, Phil shares his treasure trove of knowledge. He also talks about the pivotal role of organizations like Astra, glean tips for budding entrepreneurs stepping into the toy scene, and uncovering the secrets behind hiring and nurturing dream teams. Plus, buckle up for some insider scoop on effective marketing strategies tailored specifically for toy stores! And of course, we'll gaze into the crystal ball and ponder the future of playtime. ⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:43 Meet Phil: A Lifetime in Toys 03:02 The Secret Sauce of Independent Toy Stores 05:02 Leveraging Astra for Toy Industry Success 07:13 Advice for New Toy Brands Entering Retail 10:54 Crafting a Winning Team for Your Toy Store 15:51 Marketing Magic for Toy Retailers 18:04 Future Trends and Personal Stories in the Toy Industry 24:41 Final Thoughts and Where to Connect -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

5/13/24 • 25:54