Tech for Non-Techies

Every time a founder with a hardware idea comes to me for advice, I tell them they're choosing one of the toughest paths in tech. But sometimes, that path leads to trillion-dollar success stories. In this episode you'll learn from three stories of hardware innovation: Apple, Tesla and Nvidia. Apple had to spend $175 million to fix an iPhone problem that couldn't be solved with a software update. Tesla had to rip robots out of its automated factory. Meanwhile, Nvidia turned from a gaming company into a $3.3 trillion AI powerhouse. Why do some hardware companies become global giants while others crash and burn? Listen to this episode to find out. You will learn: Why physical problems need physical solutions (and why that's so expensive) How Tesla's 'production hell' reveals the true cost of hardware innovation The real reason VCs are scared of hardware startups (and when they're wrong) Why combining hardware with AI might be worth the risk This episode is essential for anyone building, investing in, or curious about hardware innovation.   Timestamps 00:00 Introduction 01:14 Hardware vs. Software 03:05 Apple's Story 06:00 Tesla's Story 09:00 The Value of Successful Hardware Companies 11:30 Why Nvidia is Important 13:49 Lessons for Founders and Investors in Hardware   For the transcript, go to: https://www.techfornontechies.co/blog/231-why-hardware-is-hard-and-when-it-s-worth-it-lessons-from-apple-tesla-nvidia   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

12/4/24 • 16:31

Why do some companies nail digital transformation while others just waste millions? In this episode you'll learn from two very different case studies: Starbucks and Lego. The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, LEGO transformed from a wooden toy maker into a digital powerhouse without losing its magic. Why did one succeed and the other fail? Listen to this episode to find out. You'll learn: Why having great tech stats doesn't mean you're winning (just ask Starbucks) How LEGO got digital right by being boring first  The real reason most transformations fail (spoiler: it's not about the technology) Why "going digital" without a soul is like getting plastic surgery to fix your personality  This episode is a must listen for corporate leaders planning their digital strategy, founders building tech companies, and investors who want to spot the next LEGO, not the next digital disaster.   Timestamps  00:00 Introduction 01:30 The Digital Transformation Dilemma 03:08 Starbucks: A Case Study in Digital Overreach 05:56 Lego: Embracing Digital to Enhance Core Values 09:47 Avoiding Common Pitfalls in Digital Transformation 15:46 Practical Steps for Successful Digital Transformation   For the transcript, go to: https://www.techfornontechies.co/blog/230-starbucks-vs-lego-a-tale-of-two-digital-transformations   Sources used to make this episode: MIT: Transforming the LEGO Group for the Digital Economy McKinsey: Common pitfalls in transformations: A conversation with Jon Garcia GeekWire: As Starbucks slumps, Howard Schultz says coffee giant should 'reinvent' mobile ordering   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  

11/27/24 • 21:02

Listen to learn: How smart innovators test ideas before burning $50,000+ on development. The common tech traps that trip up even experienced leaders. Practical ways to avoid expensive development mistakes. Real stories from innovators who saved thousands by pivoting early.   Timestamps 00:00 Introduction 01:11 Avoiding Expensive Mistakes 02:53 Lesson 1: The Build Everything Now Trap 06:11 Lesson 2: Marketing Before Testing  09:02 Lesson 3: Expensive Website Pitfall 11:53 Lesson 4: Wrong Assumptions Cost   For the transcript, go to: https://www.techfornontechies.co/blog/229-the-50-000-dollar-mistakes-these-founders-almost-made-and-how-they-avoided-them   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

11/20/24 • 14:02

If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that. In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too. You'll learn: - Why your 50-page strategy doc is worth less than a tested napkin sketch - How your "small" idea might actually be a golden goose in disguise - The real reason PowerPoint presentations don't get funding (spoiler: they're boring) - Why waiting for the perfect strategy is like waiting to get in shape before going to the gym 🤷‍♀️ Perfect for corporate innovators who are tired of death by PowerPoint and non-technical founders who think they need to write War and Peace before building anything. Warning: This episode contains dangerous levels of common sense and might cause sudden urges to actually build something.   Timestamps  00:00 Introduction 01:07 Prototyping as a Strategic Weapon 02:47 Importance of User Feedback 06:08 Investment Risk and Prototyping 09:03 Prototypes in Marketing and Team Building   For the transcript, go to: https://www.techfornontechies.co/blog/228-why-smart-leaders-prototype-first-strategise-later   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

11/13/24 • 12:30

If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools. But, you have to know how to use them wisely, so you don’t make pretty products that nobody wants. Listen to this episode to learn: - The sweet spot for using AI in product development (from drafting specs to analysing user feedback) - Which AI tools to use for prototyping right now - A step-by-step process to validate your ideas faster using AI - Common pitfalls to avoid (because AI won't save a half-baked idea!)   Timestamps 00:00 Introduction  03:13 AI in Product Management 06:05 Creating Prototypes with AI 08:55 Testing Prototypes 12:08 Strategic Thinking Before Using AI 15:03 Practical Homework and Implementation   For the transcript, go to: https://www.techfornontechies.co/blog/227-how-to-use-ai-in-product-development-a-non-techies-guide   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

11/6/24 • 16:46

Have you ever wondered about how to work with developers effectively without becoming one yourself? It all starts with five simple, non-technical questions. In this episode, you'll learn what you need to bring to the table for your developers to build a great tech stack.   Timestamps 00:00 Introduction  03:12 Understanding the Tech Stack 06:05 Bringing Value as a Non-Technical Person 08:50 Key Questions for Developers 10:45 Importance of Innovation in Tech   For the transcript, go to: https://www.techfornontechies.co/blog/226-tech-stacks-made-simple-what-non-technical-innovators-should-and-shouldn-t-do   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

10/30/24 • 11:15

You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money. So how do you get the former and avoid the latter? Listen to this episode to find out.   Timestamps 00:00 Introduction 02:00 Why you should go to conference events 02:59 Conferences are a serious investment  04:18 Conference ROI rules 08:15 What to do at the conference  13:18 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/225-how-to-get-roi-from-a-tech-conference   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

10/23/24 • 14:50

How do you make something completely new? And does the process differ if you’re in a tiny start-up or a tech giant like Google? Listen to this episode to find out. You will learn from Maria Fernandez Guajardo, Senior Director of Product Management for Gmail at Google.  You'll learn the framework behind what makes a good Minimum Viable Product, the process Big Tech companies use to bring new ideas to life and the differences between start-up and corporate innovation. Maria's book, Sail to Scale: Steer Your Startup Clear of Mistakes from Launch to Exit, is available now.   For the transcript, go to: https://www.techfornontechies.co/blog/mvps-milkshakes-innovating-at-google   Timestamps 00:00 Introduction 02:52 Understanding Jobs to Be Done 06:00 Psychological Aspect of Product Design 08:56 MVP Features 12:10 Generative AI in Product Development 14:54 Corporate Innovation 18:02 Building Momentum 20:50 Similarities Between Startups and Corporations 24:10 Becoming a Corporate Innovator 27:00 Experience in Entrepreneurship 29:52 Writing a Book for Entrepreneurs   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

10/16/24 • 31:24

If you want to understand how tech companies work from the inside, you need to know what product managers do. People who master this skillset go on to be successful entrepreneurs, run tech companies and become leading venture capitalists. Microsoft CEO Satay Nadella used to be a product manager, as did Ben Horowitz, the co-founder of A16S, the VC firm behind Facebook, Airbnb and Pinterest. In this episode, you will learn from Andrew Plato, serial entrepreneur and author of The Founder's User Manual: Practical Strategies for the Startup Leader.   For the transcript, go to: https://www.techfornontechies.co/blog/223-product-management-from-start-up-to-grown-up   Timestamps   00:00 Understanding Product Management 02:46 The Role of Founders in Product Management 05:50 Navigating Team Dynamics 09:11 The CEO vs. Founder Dilemma 13:52 Founder Vision 18:03 Lessons for Early Stage Entrepreneurs 22:13 Sales Skills 24:55 Learning from Failure  29:59 Practical Strategies for Startup Success   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

10/9/24 • 36:42

If you want to make a successful product, or have a great career, what do you need to focus on today? Listen to this episode to find out.   Timestamps 00:00 Introduction  02:06 Product vs. Marketing Problems 03:00 Job Interview Example 05:11 Experience v Networking 06:41 Retention Metrics 08:30 Prioritizing Product over Marketing 10:13 Marketing for Success   For the transcript, go to: https://www.techfornontechies.co/blog/222-product-vs-marketing-problems   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

10/2/24 • 11:51

Do you want to know how one of the world’s largest fintech companies stays on top? Paypal’s innovation strategy is actually simpler and cheaper than you probably think. Listen to this episode to learn how this $78 billion dollar business keeps coming up with new ideas, so you can steal their strategies for yourself. You will learn from Mike Todasco, who led global innovation at Paypal and is now a visiting fellow studying AI at the Sand Diego State University.   Timestamps: 00:00 Innovation on a Budget 02:55 Constraints in Innovation 05:47 Creative Resource Management 08:56 Building a Culture of Innovation 12:14  Measurement of Innovation 15:08 Levels of Innovation 17:49 Defining a Culture of Innovation 20:52 Success Metrics in Innovation 24:01 Current Trends in Innovation 26:50 Resources for Aspiring Innovators   For the transcript, go to - https://www.techfornontechies.co/blog/221-how-paypal-innovates   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. 

9/25/24 • 36:26

Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck? In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges. And you can also use this methodology for any area of your life, so listen up! You'll learn about the 5 whys process, hear two case studies for how to use it, and get guidelines for how to get started.   Timestamps   00:00 Introduction  02:46 Five Whys Methodology 06:05 Applying the Five Whys: Bakery Example 08:51 Applying the Five Whys: App Development Example 12:01 Effective Use of the Five Whys 13:53 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/220-how-5-simple-questions-can-solve-your-toughest-problems   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

9/18/24 • 15:51

How can you tell which innovations will last and what’s just hype? Are we in a generative AI bubble? There is a methodology called the Hype Cycle that venture capitalists use to answer these questions. But is this methodology foolproof? Find out in today’s episode.   Timestamps 00:00:00: Introduction 00:01:34: Innovative tech education. 00:02:34: Distinguishing between innovation and trends 00:03:35: Time as a valuable asset 00:04:39: The Hype Cycle 00:09:42: Five phases of the Hype Cycle 00:13:15: Hype Cycle’s accuracy 00:15:41: Evaluating technology beyond the hype 00:18:47: Conclusion    For the transcript, go to: https://www.techfornontechies.co/blog/the-hype-cycle-vcs-use-it-but-should-they   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  

9/11/24 • 20:23

Every time you see Login with Facebook or Pay with Paypal on an app, you’re seeing a tech tool called an API. This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically. Listen to this episode to learn what APIs are and how smart business strategists use them. This is a re-run of episode 37 of this podcast.   Timestamps 00:00 Introduction and Podcast Review 04:19 APIs: The Interwoven Web of Software 08:38 Connecting Products and Services 09:36 Leveraging Code Snippets 12:02 The Importance of APIs   For the transcript, go to: https://www.techfornontechies.co/blog/why-uber-uses-google-maps-introduction-to-api   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  

9/4/24 • 13:43

If we know that ChatGPT makes things up, when should we avoid Large Language Models?  Is generative AI really safe to use when it matters? Listen to this interview with Dr Heidy Khlaaf to find out. Dr Khlaaf is the Principal Research Scientist at the AI Now Institute focusing on the assessment and safety of AI within autonomous weapons systems. She previously worked at OpenAI and Microsoft, amongst others.    Timestamps 00:00 Introduction 06:32 The Problem-First Approach to AI 14:20 Limitations of Large Language Models 20:49 Augmenting Human Knowledge with AI  23:37 AI Systems Gone Wrong 28:22 AI in Safety Critical Systems 33:47 Questioning Technological Determinism 38:19 AI in Defense   For the transcript, go to: https://www.techfornontechies.co/blog/217-when-not-to-use-ai-in-business-and-warfare   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.    

8/21/24 • 43:53

Burberry was the first luxury brand to get on Facebook.   By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials.   The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange!   Listen to this episode to learn when being seen as innovative is just as important as being innovative.   Timestamps 00:00:00 - Introduction 00:01:26 - The power of perception 00:02:32 - Burberry's radical transformation 00:03:32 - Burberry's digital innovation 00:05:42 - Aligning brand perception with strategic innovation. 00:07:35 - Branding and Public perception 00:09:30 - Innovation strategies 00:10:29 - Public innovation as a strategic business tool 00:12:21 - Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

8/14/24 • 14:35

If you want to be an innovator in the Digital Age, you must learn from those who came before you. Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators lessons.   Timestamps 00:00 Introduction  02:04 Behaviors of Famous Innovators 04:21 Product Management Strategies 06:06 Emphasize Customer Focus  07:04 Final Thoughts   For the transcript, go to: https://www.techfornontechies.co/blog/3-ways-to-learn-from-innovators   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

8/7/24 • 07:21

10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil. The CrowdStrike outage sent the entire world into disarray. In this episode of the Tech For Non-Techies podcast, host Sophia Matveeva imparts crucial knowledge on how to prevent IT crises and emphasizes the importance of understanding tech for business leaders.   Timestamps 00:00:00 Introduction 00:02:21 Severity of the CrowdStrike outage 00:03:22 Overview of the CrowdStrike Incident 00:04:23 Implications of Software Malfunctions 00:06:30 Importance of IT Risk Management 00:08:34 Software Testing and Quality Assurance 00:11:27 Aligning Engineering and Business Objectives 00:13:23 Relationship-Building between Tech and Business Teams   To learn about the Post Office disaster,  https://www.techfornontechies.co/blog/lessons-from-the-post-office-scandal   For the transcript, go to: https://www.techfornontechies.co/blog/business-leaders-lessons-from-the-global-it-outage   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

7/31/24 • 16:20

What happens when an acquirer asks to buy a start-up?  The journey between the offer letter and money in the bank is long, arduous, and can sometimes lead to less money in the bank than the founders expected. In this episode, you'll hear from serial entrepreneur Sam Oliver, about the hard lessons he learned when selling his last company. If you're a founder, a corporate innovator, or a start-up investor, this episode is for you. Timestamps: 00:01:25 - Misconceptions Surrounding Startup Exits 00:02:58 - Creation and Growth of Property Technology Limited 00:04:35 - Challenges of Product-Market Fit 00:07:29 - Importance of Aligning Product with Revenue Generation for Customers 00:08:30 - Adversity Faced During the COVID-19 Pandemic 00:11:11 - Unexpected Boom in the Property Market Post-COVID 00:14:31 - Complex Nature of the Sale Process 00:17:26 - Challenges Encountered During the Earnout Period 00:22:32 - Importance of Thorough Contract Review and Negotiation 00:27:10 - Advice for Founders and Innovators on Approaching Potential Exits   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review  

7/24/24 • 36:08

"The success strategies for individuals and companies are remarkably similar," Reid Hoffman. You can apply product innovation and start-up principles to your own career.  This will help you assess where you are, and make a plan for what to do and what to learn next. If you want 2024 to be your best year yet professionally, listen to this episode. Timestamps: 00:01:20 - The Paths to Wealth for Employees and Entrepreneurs: Steve Balmer just surpassed Bill Gates in wealth. 00:03:28 - Applying Startup Lessons to Your Career 00:04:20 - Actions for Career Transitioning 00:05:10 - Real Action vs. Busy Work 00:06:00 - Prototyping and Market Testing  00:07:43 - Avoiding Analysis Paralysis 00:08:41 - Planning for the Next Six Months 00:09:31 - Analysing Personal Skill Sets 00:11:15 - Improving Market Position and Visibility   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review

7/17/24 • 14:18

To succeed, corporates and start-ups must innovate. Learn how to manage technology strategy as a Business Leader from MBA professor Alberto Galasso. Professor Galasso teaches Strategic Management and Technology Strategy at the University of Toronto's Rotman School of Management. He is the author of The Management of Innovation: Managing and Creating Technology Capital  Timestamps: 02:18 Why Technology Strategy is important for Business Leaders 04:13 The Relationship Between Technology and Innovation 07:59 Tips for Becoming More Innovative 12:40 Case Study: CT Scanner Industry Crisis 15:04 Strategies for Addressing the Crisis 20:07 Balancing Technological Advancements and Value Creation 23:26 The Role of Intellectual Property and Data 27:43 Collaborative Approach to Innovation 31:37 Identifying Innovative Companies 35:21 Enhancing Personal Innovation Capabilities   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora FREE COURSE  5 Tech Concepts Every Business Leader Needs To Know    Say hi to Sophia on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.  For the transcript, go to: https://www.techfornontechies.co/blog/technology-strategy-for-business-leaders

7/10/24 • 38:00

Do you want to have tech companies and venture capitalists as your clients? This can be very lucrative and interesting. If the answer is yes, listen to this episode.  This interview was originally aired on the Rainmaking Podcast with Scott Love.   Timestamps 03:02 Why the Tech Industry is still young 06:10 Choosing Tech as a Niche 08:04 Consumer vs Enterprise Tech 13:54 Mindset Differences in Selling to Tech Clients 14:53 Importance of Relationships and Experience 22:59 Action Step: Get Involved in Tech Accelerators 24:17 Action Step: Add Value as a Mentor or Advisor 27:35 About Tech for Non-Techies   For more free career & tech lessons, subcribe to Tech for Non-Techies on Apple Spotify YouTube   To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.  ---    For the transcript, go to: https://www.techfornontechies.co/blog/rainmaking-show-how-to-get-tech-clients-in-professional-services We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.

7/3/24 • 27:49

If you want to have a GREAT CAREER in the Digital Age, just being good at your job isn't enough. Listen to this episode to learn the key skills every professional needs to thrive.  This episode is for founders and employees. In this episode, you will learn: How much to know about tech if you're not a technologist How to make opportunities come to you How to use this list to take the next step Timestamps: 03:08 Developing Your Primary Skill Set and Unique Insight 05:03 Speaking Tech: Collaborating with Tech Colleagues 06:59 Using AI to Improve Productivity 08:22 Mastering Personal Branding for Career Success 10:18 Managing Your Mind: Overcoming Challenges in the Digital Age Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program   For more free career & tech lessons, subcribe to Tech for Non-Techies on  Apple Spotify YouTube   For the transcript, go to: https://www.techfornontechies.co/blog/top-5-career-skills-for-the-digital-age   We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter. 

6/26/24 • 14:00

AI is a hot topic right now. The day that this episode comes out Nvidia, has surpassed Microsoft and Apple to become the most valuable publicly listed company in the world. But, when a technology receives this much hype, sensible people start losing their minds and placing it on a pedestal. This is why, learning how to approach AI strategically as a Business Leader is a must have career skill today. Listen to this episode to learn: The dangers to organisations and careers when a technology gets overhyped How to approach AI transformation in your organisation When AI enhances jobs and when it replaces humans You will learn from David de Cremer, Dean of the D’Amore-McKim School of Business at Northeastern university and the founder and director of the Centre on AI Technology for Humankind at the National University of Singapore Business School. David is the author of The AI-savvy leader: 9 ways to take back control and make AI work  --  To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.  ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.   

6/19/24 • 26:21

"I believe business model innovation is more disruptive than technical innovation," - Fred Wilson, Venture Capitalist. To understand how business models get transformed in the Digital Age, listen to this episode. You will learn: What the four core business models are The framework to use if you want to update a business model for the Digital Age Why Apple is a prime example of tech & business model innovation --  To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.  ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

6/12/24 • 12:46

No code tools can help you build an app for just 1% of the cost that you would pay developers. Amazing! But how do you know which no code tools to use? Listen to this episode to find out. In this episode, you will learn: The four questions you need to answer to help you choose the right No Code tool  What to know about your user before you start building a tool Why you don't need to worry about scale from the start   --  To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.  ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

6/5/24 • 15:13

No code tools have opened opportunities up for innovators, and especially for non-technical founders. But, they have their limits, and not everybody thinks that they’re a great idea. Listen to this episode to learn what the No Code revolution is and when No code tools are a must have, and when they should be avoided. In this episode you will learn: Why successful wealthy corporates choose to use No Code tools instead of building custom software When a start-up founder should use No Code tools, and when to avoid them What No Code tools to use to build an app or an e-learning business Why investors are wary of No Code tools   Listen here on Apple Listen here on Spotify --  To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.  ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

5/29/24 • 15:45

As generative AI shakes up industries, those who don't choose to innovate, won't survive. Let's learn from past disruptions.  Why did Sears lose their top spot as America's favourite retailer, but Hewlett Packard continue to make new products and grow? By understanding how corporates navigated technological change before, we can create a plan for the future.  This is part 2 in this mini series on The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen. Listen to this episode to learn: Why corporate leaders choose to ignore new opportunities and what to do about it What is reasonable to expect of an innovation unit (and what isn't) When tolerating failure is appropriate and when it's unacceptable  FREE GUIDE: Innovate but how? the pragmatist's guide to growth (in business & in life)    ---  To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.  ---    We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

5/22/24 • 15:37

Why did successful companies like Kodak and Blockbuster miss the digital revolution? Listen to this episode to learn why corporates ignore threats posed by start-ups until its too late. In this episode, you will learn key lessons from  The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen. Christensen coined the term "disruptive innovation" and The Innovator's Dilemma is seen as the "a holy book for entrepreneurs in Silicon Valley," according to Business Week. Listen to this episode to learn: Why the same skills that companies use to become successful can ultimately destroy them Why listening to your customers isn't always a good idea Why start-ups with low quality products and no money beat large rich corporates This is part 1 in this mini series on The Innovator's Dilemma. Tune in next week to cover part 2: how corporates can succeed in the face of technological change (and how not get sucker-punched by a start-up). FREE GUIDE: Innovate but how? the pragmatist's guide to growth (in business & in life)  ---  To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.  ---    We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

5/15/24 • 19:11

There is a gap between when a technology gets invented, and its wide adaption. In this gap, is exactly where the best opportunities lie. Listen to this episode to learn why we are in the time of opportunity, and how to make the most of it. You will learn: What the path that electricity took from invention to adaption can teach us about digital transformation today Why companies still have terrible chatbots, while ChatGPT was the most popular app of all time Three steps to make the most of today's opportunity  Podcast episodes mentioned in this episode: 101. How companies really use AI 128. Business reality doesn’t match AI hype (yet) 155. How generative AI is changing business and the economy    FREE Course: 5 Tech Concepts Every Business Leader Needs To Know ---  To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include Blackstone x Techstars Launchpad, Oxford University and Constellation Brands.  ---    We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

5/8/24 • 17:28