Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

In this episode of "The Encore Entrepreneur" podcast, Lori welcomes guest Michael Neely, who shares his inspiring journey from professional actor and jouster to successful coach and podcaster. Lori reflects on their initial meetings at events like the New Media Summit and the Marketers Cruise, humorously recounting her first impression of Michael. Michael discusses his acting background, transition into coaching, and the creation of his podcasts, "Consciously Speaking" and "Something to Whine About." He also shares personal stories, including his relationship with fiancée Krista, emphasizing the importance of transformation and leveraging past experiences for future success. Michael's Free Gift: The Ultimate Lead Magnet Playbook: 3 Keys (& 1 Fatal Flaw) to Irresistibly Attract Your Ideal Customers! Connect with Michael:Michael's Website Facebook: Michael K Neeley LinkedIn: Neeley Michael Instagram: @michaelneeleycoaching Twitter: @MichaelKNeeley Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

10/1/24 • 41:13

In this episode, Lori explores the decision-making process for midlife and older individuals contemplating employment versus starting a business. Emphasizing internal qualities over external factors, the speaker highlights resilience, adaptability, self-motivation, confidence, and emotional intelligence as crucial traits for successful entrepreneurship. Lori encourages personal reflection and growth, offering practical advice for aspiring entrepreneurs to assess and develop these qualities. The episode aims to inspire listeners to pursue their entrepreneurial dreams, regardless of age, and underscores the importance of community and support in the journey. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

9/24/24 • 17:52

In this episode of "The Encore Entrepreneur," Lori welcomes Charlotte Berry, founder of "The Communication Advantage," to discuss workplace communication and generational differences. Charlotte shares her journey from corporate life to entrepreneurship, emphasizing the importance of understanding and respecting diverse perspectives in a multi-generational workforce. She highlights the challenges and dynamics between different generations and offers insights on improving communication within companies. The episode underscores the value of adaptability, respect, and effective communication in fostering a collaborative work environment, inspiring listeners to pursue their entrepreneurial dreams and enhance their interpersonal skills. Connect with Charlotte:Charlotte's Website LinkedIn: Charlotte Berry CLT Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

9/24/24 • 39:29

In this podcast episode, Lori delves into effective marketing strategies for business owners and entrepreneurs, particularly those who struggle with attracting new clients and dislike marketing. Emphasizing the importance of a strong, client-centric website, Lori also highlights leveraging social media, building an email list, and networking. Lori talks about offering value through workshops, webinars, and the cautious use of paid advertising. The episode underscores the power of social proof and encourages business owners to find enjoyable ways to market their services, making marketing a fun and integral part of their business growth. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

9/17/24 • 24:24

In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Gerard Carpenter, who shares his extensive background in accounting and project management. Gerard discusses the challenges solopreneurs face, emphasizing the importance of having a clear vision, understanding target audiences, and differentiating offerings. Gerard highlights common pitfalls like pricing strategies and the need for more clients. The discussion also touches on the transformative potential of AI in business, with Gerard offering practical advice on leveraging AI tools for content creation. The episode concludes with Gerard offering a digital book on lead generation ideas. Connect with Gerard:Gerard's Website LinkedIn: Gerard Carpenter 2 Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

9/17/24 • 35:30

In this episode of "The Encore Entrepreneur," Lori discusses various workspace options for entrepreneurs, particularly solopreneurs, coaches, and consultants. The episode explores the pros and cons of home offices, co-working spaces, dedicated office suites, and brick-and-mortar stores. Key considerations include cost-effectiveness, client accessibility, privacy needs, work-life balance, professional image, and scalability. Home offices offer cost savings and convenience but may blur work-life boundaries. Co-working spaces provide flexibility and networking opportunities, while dedicated offices offer stability and branding potential. Brick-and-mortar stores, though costly, enhance client accessibility and visibility. Lori emphasizes aligning workspace choices with business goals and personal preferences. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

9/10/24 • 34:37

In this episode of The Encore Entrepreneur Podcast, Lori chats with Sondra Falk, owner of Sondra Falk Couture, a custom couture ladies' apparel fashion designer. Sondra shares insights into her unique business, emphasizing the importance of fit and personal investment in custom-made garments over off-the-rack clothing. She discusses her transition from a home-based business to a brick-and-mortar store, the value of community and networking, and her innovative marketing through events like the "Designer Conclave." The episode highlights the artistry and personal touch involved in couture fashion, showcasing Sandra's dedication to her craft and clients. Connect with Sondra:Sondra's Website Sondra Falk Couture Multiple Links Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori  

9/10/24 • 35:36

In this episode of The Encore Entrepreneur Podcast, Lori speaks with Sara Hart, founder of Prime Spark, about ageism and women's empowerment for those over 55. Part of the "Encore Stories" series, the episode highlights Sara's journey from corporate life to advocating for older women. They discuss societal perceptions of aging, personal experiences with ageism, and the importance of recognizing the value and wisdom of older women. Sara emphasizes the need for a mindset shift and encourages women to embrace aging as a time for growth and exploration. The episode underscores the significance of intergenerational connections and mutual respect. Sara's Free Gift: Envision Your Future: 7 Questions to Spark What's Next Connect with Sara:Sara's Website Facebook: Prime Spark Sara Hart LinkedIn: Sara Hart Com Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

9/3/24 • 39:34

In this episode of "The Encore Entrepreneur," Lori emphasizes the importance of establishing a solid foundation for business success. Drawing parallels between a business and a home, she highlights the necessity of foundational elements like a business plan, core values, and market positioning. Sharing personal experiences from starting a web design business, Lori underscores the value of regular audits in areas such as financial health, operations, team dynamics, legal compliance, and technology systems. The episode concludes with actionable steps and a call to action, motivating entrepreneurs to strengthen their business foundations for future growth. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

8/27/24 • 27:45

In this episode, Lori welcomes Nikki Green, a life and business resiliency expert, to discuss the essential foundations for building a successful business. They explore the critical mindset shifts required for transitioning from an employee to an entrepreneur, emphasizing the importance of financial literacy, understanding revenue streams, and effective cash flow management. Nikki shares practical advice on product development, the value ladder concept, and the significance of a robust customer relationship management (CRM) system. The episode provides actionable insights and strategies for aspiring entrepreneurs to build a solid business framework and navigate the challenges of entrepreneurship. Nikki's Free Gift: How to Fall in Love with a Digital Notebook Connect with Nikki:Nikki's Website Instagram: @greenchameleoncollective Nikki's other links Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori  

8/27/24 • 38:29

This episode explores the art of acquiring clients through speaking engagements. Lori highlights the benefits of speaking from various platforms, such as stages, podcasts, and live events, to establish authority and build trust. Lori discusses common mistakes, like failing to have a clear call to action and overloading the audience with information. She emphasizes the importance of engaging the audience through storytelling and humor, creating a strong closing statement, and having robust follow-up systems and effective lead capture techniques to ensure successful client acquisition. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

8/20/24 • 22:37

In this episode, Lori hosts Jackie Lapin, founder of SpeakerTunity and Conscious Media Relations, to discuss strategies for speakers to market themselves and secure speaking engagements. They cover the importance of understanding one's audience, the benefits of both paid and unpaid speaking opportunities, and the necessity of having the right promotional materials. Jackie emphasizes the value of having a book, a unique brand, and a powerful website and social media presence. She also introduces innovative ideas for offering gifts to audiences and details her services for helping authors and leaders get booked on radio shows and podcasts. The episode is a resourceful guide for speakers looking to stand out and succeed in the industry. Jackie's Free Gift: www.SpeakerTunity.com/seduce Connect with Jackie:Jackie's Website Facebook: Jackie Lapin Facebook: Speaker Tunity X: @SpeakerTunity LinkedIn: Jackie Lapin LinkedIn Page: Speaker Tunity Cities Biz Instagram: @speakertunity/ TikTok: @speakertunity YouTube: Get booked Biz Pinterest: SpeakerTunity Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

8/20/24 • 32:18

In this episode, Lori explores stage fright in business contexts, such as networking events, public speaking, and one-on-one conversations. Reflecting on personal experiences and insights, Lori discusses how stage fright can impact business success. Emphasizing confidence and preparation, the episode offers practical strategies to manage anxiety, including deep breathing exercises and mindset shifts. Listeners are encouraged to view networking and public speaking as opportunities rather than challenges, aiming to enhance their professional interactions and overall confidence. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

8/13/24 • 24:05

In this episode of The Encore Entrepreneur Podcast, Lori talks with guest Diann Alexander, a "confidence catalyst," to discuss overcoming stage fright and building confidence. Diann shares her journey from teaching voice and performance to online coaching during the pandemic. She offers practical techniques for managing anxiety, such as breathing exercises and posture adjustments, and emphasizes the importance of energy and connection with the audience. Diann's insights provide a comprehensive toolkit for anyone looking to improve their communication skills and overcome the fear of public speaking. Connect with Diann:Diann's Website Facebook: Diann Alexander LinkedIn: Diann Alexander Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

8/13/24 • 33:24

In this episode, Lori welcomes Merri-Jo Hillaker, founder of the Global Mindset Mastery Association, to discuss the pivotal role of mindset in personal and professional growth. Titled "The Mindset of Mindset," the episode explores how limiting beliefs, often formed in childhood, can hinder individuals from achieving their best lives. Merri-Jo emphasizes the importance of self-examination, aligning with core values, and overcoming mindset blocks. She shares her personal journey and offers practical tips for listeners to unlock their potential and live fulfilling lives. The episode concludes with actionable insights for personal development. Merri-Jo's Free Gift: Unlock Your Best Life: Overcome Roadblocks to Fulfillment with These Proven Tips! Discover how to break free from the common roadblocks that hinder your path to a truly fulfilled life. This guide offers practical tips and strategies to overcome fear, procrastination, negative thinking, and more, empowering you to unlock your full potential and live your best life. Start your journey to fulfillment today! Connect with Merri-Jo:Merri-Jo's Website Instagram: @merrijo.hillaker LinkedIn: Merri-Jo Hillaker Facebook: Mjhillaker TikTok: @merri.jo Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

8/6/24 • 38:44

In this podcast episode, Lori explores the theme of vulnerability in entrepreneurship, focusing on visibility and public engagement. She discusses how sharing personal experiences, including challenges and mistakes, can build trust and connection with an audience. Lori emphasizes finding a balance between openness and professionalism, offering practical advice on demonstrating vulnerability without oversharing. Personal anecdotes illustrate the power of vulnerability in creating a sense of community and differentiating oneself from competitors. The episode encourages listeners to embrace their own stories and experiences to foster deeper connections and inspire others in their entrepreneurial journeys. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

7/30/24 • 20:28

In this episode of the Encore Entrepreneur Podcast, Lori welcomes KimEntrepreneurs Rocket Fuel berly Crowe from Speaker's Playhouse to discuss leveraging speaking opportunities for business growth. Kimberly emphasizes the importance of visibility and shares strategies for entrepreneurs, coaches, authors, and healers to get seen and heard through platforms like virtual summits, podcasts, and live events. They explore different types of speaking stages, including authority stages, rehearsal stages, paid gigs, and personal stages. Kimberly also highlights the significance of audience engagement and feedback. The episode concludes with an invitation to the inaugural Speakers Cruise, focusing on becoming an international inspirational public speaker. Kimberly's Free Gift: Ten Expert Secrets To Engage Your Virtual Audience Connect with Kimberly:Kimberly's Website www.speakersplayhouse.com Instagram: entrepreneursrocket LinkedIn: Kimberly S Crowe Facebook Group: Entrepreneurs Rocket Fuel TikTok: @speakersplayhouse Twitter: EntrepreneursR4 Pinterest: entrepreneursrocketfuel YouTube: Entrepreneurs Rocket Fuel Contact: Support@entrepreneursrocketfuel.com Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

7/30/24 • 39:05

In this episode of "The Encore Entrepreneur," Lori delves into the significance of professionalism, appearance, and confidence in the workplace. She explores generational differences, noting that older generations often link professional attire with respect and credibility, while younger generations value individuality and comfort. Lori underscores the importance of aligning one's appearance with the expectations of clients and business associates to project confidence and credibility. Personal anecdotes and examples are shared to illustrate these points, emphasizing the psychological boost that dressing up can provide and the need to consider one's target audience. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

7/23/24 • 25:58

In this episode, Lori and Deborah Fawaz, a personal stylist and makeup artist, delve into the significance of appearance, color analysis, makeup, and clothing choices. Lori underscores the impact of first impressions, while Deborah explains color analysis and its role in selecting suitable clothing and makeup. They discuss the importance of makeup for professional photos and videos, and how clothing choices influence perceptions, especially in online settings. Deborah also offers practical tips for making a positive impression, such as maintaining good posture and being mindful of one's appearance from the moment they step out of the car. Deborah's Free Gift: go to Deborah's website and sign up for the Newsletter. You will receive her guide "7 Wardrobe Essentials for every Businesswoman"  Connect with Deborah:Deborah's Website Facebook: Deborah D Fawaz Instagram: ddfaces Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

7/23/24 • 44:29

In this podcast episode, Lori underscores the importance of visibility for entrepreneurs and explores various strategies to achieve it. She highlights the benefits of being active on social media, in-person stages, and virtual stages. Practical tips are provided for succeeding on virtual stages, such as using good equipment and engaging effectively with the audience. Lori also discusses the role of social media in maintaining visibility and the value of podcasts for gaining experience. Emphasizing consistency and proactive engagement, the host encourages entrepreneurs to seize opportunities and pursue their dreams, offering insights to help grow their businesses. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

7/16/24 • 23:17

In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Krista Martin to discuss the strategic use of speaking to grow a business. Krista emphasizes the importance of leveraging speaking engagements to position oneself as an authority, create quick income leaps, and attract committed clients. They explore challenges women face in valuing their expertise and confidently setting prices. Krista introduces her "speak to profit" system, focusing on expert positioning, crafting compelling talks, and converting engagements into high-ticket offers. The episode highlights the significance of visibility, niche focus, and strategic speaking to drive business growth. Krista's Free Gift  Connect with Krista:Krista's Website LinkedIn: Krista Lang Martin Join Krista's Facebook Group Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

7/16/24 • 36:02

In this episode, Lori dives into the crucial topic of money management—vital for both new entrepreneurs and seasoned business owners. Managing your business finances goes beyond basic bookkeeping; it’s about making strategic decisions that foster long-term stability and growth. Lori talks about the top ten financial habits that successful entrepreneurs swear by. From crafting a resilient budget to effectively managing your cash flow and building robust financial safety nets, these habits are designed to ensure your business thrives in any economic climate. Join Lori as she break down these practices with clear, actionable steps that will lead you to financial clarity and control, setting your business on the path to greater success.   Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

7/9/24 • 25:40

In this episode of the Encore Entrepreneur Podcast, Lori welcomes financial transformation strategist Robbie Mathews. Robbie discusses the critical need for Americans to improve their financial habits, noting that over 50% have less than $1000 saved. She emphasizes understanding spending habits, setting financial goals, and distinguishing between needs and wants. Robbie shares personal strategies for overcoming impulsive spending and highlights the importance of viewing money as a tool. The conversation also covers Robbie's journey from debt to financial stability, her collaboration with her husband on financial education, and their transition from corporate careers to entrepreneurship. Connect with Robbie:Robbie's Website Facebook: Robbie S Mathews Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

7/9/24 • 39:37

In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh's diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging. Hersh emphasizes the importance of humor and improv skills in business, explaining how they help make challenging situations more manageable and foster creativity. They also explore the concept of "message therapy," which focuses on aligning personal branding with individual life goals. Hersh shares insights on authenticity in branding and offers practical advice for solopreneurs. Connect with Hersh:Hersh's Website LinkedIn: Hersh Rephun Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

7/2/24 • 38:17

In this episode, Lori talks about the crucial role of lead magnets in business growth. She offers practical advice on crafting lead magnets that effectively expand an email list and connect with prospective customers. Emphasizing the exchange of valuable content for contact information, Lori shares strategies for engaging clients via email. Various lead magnet types, such as checklists and webinars, are explored, alongside best practices like ensuring relevance and high-quality content. The episode serves as a detailed guide for entrepreneurs looking to enhance their email marketing through compelling lead magnets. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

6/25/24 • 17:55

In this episode of "The Encore Entrepreneur," Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems.  Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business's world, rather than just a freebie with little perceived value. She discusses the need to understand and cater to the ideal audience and their position in the client journey. Kimberly also introduces her "Leads on Autopilot Bootcamp," a virtual event that assists participants in crafting a powerful lead magnet and supporting materials. Additionally, she offers the "Stranger to Subscriber Checklist" as a valuable resource for listeners. The conversation underscores the significance of intentionality in marketing and the power of a well-crafted lead magnet. Connect with Kimberly:Kimberly's Website LinkedIn: Kimberly Weitkamp Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

6/25/24 • 41:51

In today's episode, Lori, a seasoned business owner since 1994, shares strategies for intentional wealth creation in business. She emphasizes the importance of income diversification, offering multiple services to different client segments, and the synergy between these services. Lori provides practical advice on managing cash flow, reducing expenses, and making strategic investments in growth. She also discusses leveraging technology for efficiency and highlights networking and referrals' role in wealth expansion. Emphasizing profitability over revenue, Lori recommends the "Profit First" accounting method and underscores the need for careful tax planning and investment in business education. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

6/18/24 • 28:47

In this episode of the Encore Entrepreneur Podcast, Lori welcomes Debra Morrison, founder of Women Navigating Finances. Debra discusses her mission to empower mature women in managing their finances by providing unbiased guidance and addressing the emotional aspects of money management, including grief. She introduces the concept of intentional wealth, emphasizing the importance of conscious decision-making and a positive mindset. Debra also explores the fear and power continuum, advising listeners on how to overcome fear and attract positive financial energy. The episode offers valuable insights into achieving financial well-being and empowerment for women. Debra's Free Gift: 10 Mistakes Women Over 50 Make & How to Avoid Them Connect with Debra:Debra's Website LinkedIn: Debra L Morrison YouTube: https://www.youtube.com/@DebraLMorrison Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

6/18/24 • 45:52

Today's episode is about retreats and business growth. Lori discusses the importance of retreats for business growth and client engagement, sharing personal insights and industry examples. Sarah, a business coach, is highlighted as someone who benefited from retreats to revitalize her client relationships and business strategies. The episode explores fulfillment and selling retreats, their structures, and benefits. Linda Cain is recommended for event planning advice, and Carla Ledoux is cited for her expertise in transformative retreats. Lori stresses the right setting, flexible planning, and post-retreat support as keys to a successful retreat. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

6/11/24 • 22:44

In today's episode, Lori and Linda Cain explore the world of retreats and events. Linda, from Blue Diamond Events, shares her expertise on planning and hosting various types of retreats. She emphasizes the importance of having a clear purpose, budget, and understanding of the contracts to avoid hidden costs. They discuss the benefits of retreats for networking and business growth, and how even small, local events can lead to significant business success. Linda offers a guide to profitable events and a call for personalized advice, encouraging listeners to simplify their event planning process and focus on what works for them. The episode is filled with insights, personal experiences, and a focus on creating profitable and meaningful retreat and event experiences. Website: Events by Blu Diamond Connect With Linda: Facebook: Linda.Cain Instagram: Events by Blu Diamond LinkedIn: Blu Diamond Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori    

6/11/24 • 46:33