EdTech Connect

Join us for a conversation with Kimberly Verstandig, Vice President for Fundraising and Senior Strategist at Mackey Strategies, as she shares her wealth of experience in higher education advancement.  In this episode, Kimberly takes us through her journey into the world of fundraising, highlighting the transformative role technology has played in reshaping donor engagement and institutional advancement. From navigating the complexities of CRM systems to striking the delicate balance between technology and personal connection, Kimberly offers practical advice on how to foster meaningful donor relationships. She emphasizes the critical role of personalization in communications and reflects on lessons learned from both successes and failures in advancement technology. Insights & Takeaways Philanthropy is fundamentally about personal engagement. Technology has dramatically changed the landscape of advancement. CRMs are essential tools for effective fundraising. Balancing technology with personal touch is crucial in donor relations. Personalization in communication can significantly impact donor engagement. Institutions need to take a holistic approach to technology. Understanding the specific needs of your institution is key when choosing a CRM. The relationship between IT and advancement has evolved over time. Success in advancement often requires a blend of technology and human interaction. Continuous learning and adaptation are necessary in the ever-evolving tech landscape.   Conversation Rundown (00:00) The Journey into Fundraising (04:37) The Impact of Technology on Advancement (07:02) Navigating CRM Challenges in Higher Education (09:31) The Challenges of finding the Best Tool (12:29) the Importance of Partners and Consultants to Help Decision Making (14:31) Balancing Technology and Personal Touch in Donor Relations (20:03) Successes and Flops in Advancement Technology (23:09) Choosing the Right CRM for Advancement   Dig Deeper Kimberly Verstandig LinkedIn https://www.linkedin.com/in/kimberly-verstandig-78b852b/  Mackey Strategies https://mackeystrategies.com/    And find EdTech Connect here: Web: 

3/14/25 • 27:13

In this episode, we sit down with Maya Demishkovich, a seasoned higher education marketing strategist, to explore the rapidly changing world of digital marketing and student engagement. Maya shares her expertise on how students search for information today and why it’s critical for colleges and universities to optimize their websites for search engines to stay competitive. From the power of social media in recruitment and retention to the unique challenges faced by community colleges, Maya offers actionable strategies for institutions looking to enhance their digital presence. She also delves into the essential skills future marketers will need to thrive in the higher education space, providing a roadmap for staying ahead in an ever-evolving landscape. Whether you’re a marketing professional in higher ed or simply curious about the intersection of technology and student engagement, this episode is packed with practical advice and forward-thinking insights. Tune in to learn how to effectively connect with today’s students and future-proof your institution’s marketing strategies. Insights & Takeaways Maya's journey into Higher Ed marketing was shaped by her personal experiences as an international student. Students prefer to search for information directly on Google rather than browsing college websites. Optimizing websites for search engines is crucial for both prospective and current students. Social media serves as a discovery tool, while search engines are used for retrieving specific information. Community colleges face challenges due to limited resources and a lack of understanding of marketing's strategic role. Maya's College Crusader aims to support community colleges with digital strategy and social media. Using data analytics is essential for understanding student behavior and improving marketing efforts. AI tools are becoming increasingly important in how students find information online. Experimentation and curiosity are vital skills for future Higher Ed marketers. Colleges should prioritize optimizing their websites and using social media effectively for engagement Conversation Rundown (00:00) Introduction to Higher Ed Marketing (03:44) Understanding Student Search Behavior (08:23) Optimizing Websites for Student Needs (16:58) The Role of Social Media in Higher Ed (23:11) Challenges for Community Colleges (26:26) Skills for Future Higher Ed Marketers Dig Deeper Elevate Your Social Media Game https://mycollegecrusader.com/ Social Media Calculator htt...

3/7/25 • 28:41

In this episode, Jeff Dillon sits down with Cheryl Broom, a leader in higher education marketing, to explore the rapidly evolving landscape of marketing strategies within academia. Cheryl delves into how colleges and universities are adapting to new trends, the transformative role of technology and AI, and the critical importance of personalization in engaging today’s students. From the challenges of integrating digital marketing tools to the barriers hindering AI adoption, Cheryl offers a wealth of knowledge on how institutions can optimize their enrollment strategies through effective communication and innovative approaches.  The conversation also looks ahead, discussing what the future holds for higher education marketing and how institutions can stay ahead in an increasingly competitive environment. Takeaways Cheryl Broom emphasizes the importance of community college marketing. The shift from print to digital marketing has been significant in higher education. AI is being used to enhance marketing strategies and improve efficiency. Personalization in marketing is crucial for engaging potential students. Many colleges struggle with bureaucratic hurdles that hinder innovation. Targeted marketing strategies yield better enrollment results. TikTok can be effective for brand building but may not drive immediate enrollment. Automation and CRM systems are underutilized in many colleges. Implementation and planning are key to successful marketing strategies. Chasing shiny objects can lead to inconsistent marketing efforts.   Chapters (00:00) Introduction (02:27) The Birth of Graduate Communications (05:09) Evolution of Marketing in Higher Education (08:44) Leveraging AI in Marketing Strategies (11:30) Barriers to AI Adoption in Higher Ed (13:07) Optimizing Enrollment Through Targeted Marketing (18:15) The Role of TikTok in Higher Ed Marketing (19:48) Automation and CRM in Higher Ed (20:40) The Importance of Implementation of Systems in Marketing Strategies (25:46) Outdated Marketing Strategies to Abandon (27:30) Future Predictions for Higher Ed Marketing   Find Cheryl Broom here: LinkedIn https://www.linkedin.com/in/cherylbroom/ Graduate Communications  https://gradcomm.com/    And find EdT...

2/28/25 • 29:41

Show Notes In this conversation, Joel Goodman, founder of Bravery Media, discusses his journey in higher education marketing, the evolution of digital strategies, and the importance of user experience and content in driving enrollment.  He emphasizes the need for higher ed institutions to understand the value of their websites and the role of AI in enhancing marketing efforts. Joel also highlights the challenges faced by higher ed websites, including performance issues and the need for a content audit. The discussion concludes with insights on the future of AI in higher ed and the importance of focusing on prospective students' needs.   Insights & Takeaways Joel Goodman has over 15 years of experience in higher ed marketing. Bravery Media focuses on human-centric designs to improve digital experiences. The evolution of higher ed has been gradual, with many challenges persisting. Leadership in higher ed is beginning to recognize the value of websites. Content strategy often leans too heavily on branding rather than information. Fast-loading websites significantly impact conversion rates. AI tools are often overhyped and not always effective in higher ed. The human touch in admissions is a key differentiator for institutions. Higher ed websites often serve as dumping grounds for information. A full content audit is essential for improving user experience.   Conversation Rundown 00:00 Introduction to Joel Goodman and Bravery Media 02:44 Joel's Journey in Higher Ed Marketing 05:31 The Evolution of Higher Ed and Digital Strategies 07:17 Understanding the Value of Content and Websites 10:21 Challenges of Higher Ed Websites and Performance 13:45 Search, SEO and AI Tools 18:07 AI's Role in Higher Ed Marketing 20:25 The Future of AI in Higher Ed 29:03 Key Takeaways and Closing Thoughts   Dig Deeper LinkedInhttps://www.linkedin.com/in/joelgoodman/ Bravery Media on EdTech Connecthttps://edtechconnect.com/service/bravery-media/41/Bravery Media websitehttps://bravery.co/    And find EdTech Connect here: https://edtechconnect.com/

2/21/25 • 31:56

In this episode, Jeff Dillon interviews Pete Mackey, PhD, founder and CEO of Mackey Strategies, exploring the intersection of strategic communications and technology in higher education.  They discuss the evolution of Mackey Strategies, the integration of technology in communication strategies, the role of AI, crisis communication, and the ethical implications of AI in the field. The conversation emphasizes the importance of digital governance and the need for training in technology for emerging leaders in communication. Takeaways Mackey Strategies focuses on integrating technology into communication strategies. Technology is essential for effective communication in higher education. AI can enhance personalization in communication efforts. Crisis communication requires a well-defined strategy and practice. Digital governance is crucial for managing technology in institutions. AI's capabilities are advancing rapidly, impacting communication roles. Training programs for technology use are essential for communication leaders. Ethical considerations around AI usage are becoming increasingly important. Institutions must adapt to technological advancements to remain effective.   Chapters (00:00) Introduction to Strategic Communications (02:18) The Genesis of Mackey Strategies (05:28) Examples of Mackey Strategies Integrating Technology in Communications for Clients (07:56) Essential Tools for Higher Ed Communication (10:31) Crisis Communication Strategies (12:51) The Evolution of Content Management Systems (15:21) AI's Impact on Personalization and Communication (23:58) Preparing for Technological Advancements (22:37) Leadership Development and Technology Training (26:19)  Ethics of AI in Communication (29:58) Conclusion and Future Outlook   Find Pete Mackey here: LinkedIn https://www.linkedin.com/in/petemackey/ Mackey Strategies https://mackeystrategies.com/    And find EdTech Connect here: Web:https://edtechconnect.com/  

2/14/25 • 33:34

In this conversation, Eric Smith, Vice President of Technical Services Delivery at Fortify Data, discusses the evolving landscape of cybersecurity in higher education. He shares insights from his extensive experience across various industries, emphasizing the unique challenges faced by higher ed institutions.  The discussion covers Fortify Data's mission to provide continuous risk assessment and threat intelligence, the importance of understanding vulnerabilities, and the need for effective budgeting and awareness in cybersecurity strategies. Eric also highlights the significance of continuous penetration testing and shares success stories from clients who have improved their cybersecurity posture. Takeaways Eric Smith has nearly 30 years of experience in cybersecurity. Fortify Data focuses on continuous risk assessment for higher ed. Higher education institutions face unique cybersecurity challenges. Ransomware and phishing remain significant threats in higher ed. Continuous penetration testing provides ongoing security insights. Higher ed lacks the financial resources of other sectors. Awareness of vulnerabilities is crucial for effective cybersecurity. Metrics and scores help measure cybersecurity success. GLBA compliance is essential for universities accepting federal funds. Budgeting for cybersecurity often increases after a breach. Chapters (00:00) Introduction to Cybersecurity and Eric Smith's Background 08:02 Understanding Threats: Ransomware and Phishing in Higher Ed 09:16 Why Higher Ed is a Target for Cyber Attacks 18:00 Success Stories and Lessons Learned in Higher Ed Cybersecurity 22:57 Final Thoughts and Advice for Universities   Find Eric Smith here: LinkedIn https://www.linkedin.com/in/jericsmith/ FortifyData https://fortifydata.com/industries/higher-education/    And find EdTech Connect here: Web:https://edtechconnect.com/  

2/7/25 • 27:27

In this conversation, Dr. Jenae Cohn discusses her extensive experience at the intersection of higher education and technology, focusing on the challenges and opportunities presented by digital reading and generative AI.  She emphasizes the importance of adapting teaching methods to meet the needs of students who engage with texts in diverse ways, particularly in the context of AI's growing presence in education.  Dr. Cohn also addresses ethical concerns, equity in access to AI tools, and the necessity of maintaining human connections in an increasingly AI-driven educational landscape. She concludes with advice for university leaders on adopting AI thoughtfully and critically. Take Aways Digital technology has transformed how we consume information. Students often read and write on screens, necessitating new teaching strategies. Generative AI should address specific problems in education, not just be adopted for its own sake. AI-generated textbooks may not solve the real issues in student engagement. Faculty need to navigate the complexities of AI in the classroom. Ethical concerns around data privacy and surveillance are paramount with AI tools. TakeawaysEquity in access to AI tools is a significant challenge for institutions. Maintaining human connection is crucial in an AI-driven educational environment. University leaders should adopt AI with a mindset of continued learning and inquiry. A thoughtful approach to AI adoption is essential to avoid negative consequences. Chapters 00:00 Introduction to Dr. Jenae Cohn 03:27 Generative AI in Education: Opportunities and Challenges 08:41 Integrating AI into the Classroom 12:17 Faculty Resistance and Acceptance of AI 14:18 Ethical Considerations of AI in Education 17:26 Equity and Access to AI Tools 20:54 Maintaining the Human Connection 26:31 Advice for University Leaders on AI Adoption   Recommended Reading: https://refusinggenai.wordpress.com/    Find Dr Jenae Cohn here: LinkedIn https://www.linkedin.com/in/jenae-cohn/ UC Berkley https://www.berkeley.edu/  And her books: Skim, Dive, Surface: Teaching Digital Reading https://www.amazon.com/Skim-Dive-Surface-Teaching-Education/dp/1952271045/ Design for Learning: User Experience in Online Teaching and Learning

1/31/25 • 30:07

In this conversation, Jeff Saville discusses his journey in workforce development and career services, emphasizing the importance of empowering students through innovative programs and technology.   He shares insights on leveraging AI and other tools to enhance career readiness and the challenges faced by higher education institutions in adapting to the rapidly changing job market. The discussion also covers practical advice for students seeking jobs and the future of education in the context of technological advancements.   Takeaways Jeff Saville's passion for empowering individuals began with his entrepreneurial background. NAU Venture Studios aims to incubate student-led solutions to real-world problems. Technology plays a crucial role in enhancing workforce development initiatives. AI agents can help students stay informed about job opportunities. Focusing on student experience is essential for higher education institutions. Building prototypes can help drive innovation in career services. LinkedIn is a powerful tool for networking and job searching. There is a widening gap between higher education and industry needs. AI can streamline administrative tasks in educational institutions. The future of education will be shaped by technology and student-centered approaches.   Chapters 00:00Introduction to Jeff Saville and His Journey 05:47Leveraging Technology for Workforce Initiatives 11:53Building a Prototype for Career Development

1/24/25 • 33:18

In the rapidly evolving tech landscape,  Teri Abbo-Sutherland , Director of Executive Programs Oakland University, is rewriting the rules of professional development. Her breakthrough insights argue that micro credentials—bite-sized, skill-specific certifications—are becoming the new currency of career advancement. Traditional four-year degrees are no longer enough, Sutherland contends. In an age of accelerating technological change, professionals must continuously retool their skills or risk becoming professionally obsolete. Digital badges and micro credentials offer a nimble alternative: targeted learning that can be quickly acquired and immediately applied. For tech workers especially, these compact credentials serve as dynamic proof of expertise, allowing individuals to signal their most current capabilities to employers. They represent more than paper qualifications—they're real-time indicators of a professional's commitment to staying relevant. Sutherland challenges corporate leaders to embrace this new learning ecosystem, arguing that organizations must foster cultures of continuous innovation and skill development. Her message is clear: In today's job market, adaptability isn't just an asset—it's a survival strategy.   Takeaways Micro credentials are essential for staying relevant in technology. Upskilling is crucial as skills can become obsolete quickly. Corporate training budgets often cut professional development first. Micro credentials can lead to specialized skills and career advancement. Employers should recognize the value of experience in their workforce. A toolkit can help employers integrate micro credentials into talent management. Understanding employee motivation is key to effective upskilling. Higher education is rapidly adopting micro credentialing solutions. Digital badges can serve as public resumes on platforms like LinkedIn. Leadership buy-in is critical for fostering a culture of innovation.   Chapters (00:00) Introduction to Micro Credentials and Digital Badges (07:16) Toolkit for Employers: Enhancing Talent Management (13:52) Bundling Micro Credentials for Career Advancement (19:30) Key Takeaways on Micro Credentials   Links Executive Education Programs at Oakland University https://www.oakland.edu/business/graduate-executive-programs/executive-education-programs/   Teri Abbo-Sutherland on LinkedIn https://www.linkedin.com/in/teri-abbo-sutherland-7225bb9/...

1/17/25 • 25:25

In this episode, Jeff Dillon is joined by Nick Burrell, VP of Strategic Partnerships at ZogoTech, a company specializing in data analytics solutions designed to empower higher education. With a wealth of expertise in educational technology and artificial intelligence, Nick shares his insights on the evolving role of AI in education, particularly in content management and student engagement. He discusses his journey from working in college financial aid offices to his current role at ZogoTech, and how his experience has shaped his understanding of the challenges and opportunities in education. Nick dives into how AI is transforming student engagement and institutional growth, and explains how content quality directly impacts the effectiveness of AI tools. He also reflects on the importance of digital governance, the need for accurate and reliable content management, and the role of AI in providing personalized responses to students. He also shares his thoughts on the future of AI in education, including the need for institutions to be "AI-ready" and the importance of strategic planning and policy development in preparing for an AI-driven future. Whether you're an educator, administrator, or edtech professional, Nick's insights on the intersection of AI and education are sure to inform and inspire.   Takeaways AI is transforming student engagement and institutional growth. Content quality directly impacts the effectiveness of AI tools. Institutions must prioritize accurate and reliable content management. Digital governance is essential for effective content oversight. AI tools should be integrated with existing systems for personalized responses. A thorough website audit is crucial for maintaining content accuracy. Collaboration with subject matter experts can enhance content management. AI adoption requires a foundational understanding of institutional needs. The website should be treated as a dynamic knowledge base. Preparing for AI involves strategic planning and policy development.   Chapters 00:00 Introduction to AI in Education

1/10/25 • 32:32

In this episode, Jeff Dillon is joined by Josh Koenig, Co-Founder and Chief Strategy Officer of Pantheon, a WebOps platform transforming how website teams deliver exceptional digital experiences. With over two decades of experience in web development and online engagement, Josh shares his incredible journey—from his early days building political campaign platforms like DeanSpace for Howard Dean’s 2004 presidential run to co-founding Chapter Three and ultimately Pantheon. Josh dives into how Pantheon grew to become a leading WebOps platform, particularly excelling in the higher education sector, and explains how the company’s “productization” of consulting expertise addressed key challenges in web development collaboration and scalability. We discuss how his transition from Head of Product to Chief Strategy Officer allows him to focus on big-picture strategies that align with industry trends and customer needs. He also reflects on how web development has evolved over the years, offering key insights into the future of WebOps in higher education and beyond. Whether you’re a seasoned developer or just starting out, Josh’s lessons on leadership, innovation, and navigating complex digital ecosystems are sure to inspire. Guest Profile Josh Koenig Position: Co-Founder and Chief Strategy Officer, Pantheon Over 20 years in web development Founder of DeanSpace (Howard Dean 2004 campaign) Co-founder of Chapter Three WebOps innovation leader Key Insights Transformation of web development consulting into product WebOps platform specialization in higher education Evolution of digital experience platforms Transition from product leadership to strategic leadership Critical Observations Web development landscape constantly evolving Higher education requires specialized digital solutions Consulting expertise can be productized Technology collaboration needs innovative approaches Strategic Insights Pantheon's approach to solving web development challenges Scaling web technologies for complex institutional needs Bridging gap between consulting and product development Future-proofing digital experience platforms Episode Chapters 00:00 - Introduction to Josh Koenig 03:00 - Consulting to Product Transformation 07:13 - Higher Education Web Platform Challenges 12:26 - Digital Experience Platforms Overview 16:09 - From Political Campaigns to Startup World 19:35 - Defining "Productization" 24:40 - WebOps Outsourcing Benefits 29:24 - Career Advice for Web Professionals Key Takeaways WebOps is revolutionizing digital experiences Strategic adaptability is crucial in tech leadership Specialized platforms can solve complex digital challenges Continuous learning is essential in web development Links Pantheon Website: www.pantheon.io Josh Koenig LinkedIn: https://www.linkedin.com/in/joshkoenig/ Pantheon on EdTech Connect: https://edtechconnect.com/software/digital-experience-accessibility/pantheon/1394/

1/3/25 • 33:29

In this conversation, Justin Menard, CEO of ListEdTech, shares his extensive experience in educational technology and the evolution of data usage in higher education. He discusses the importance of data in decision-making for institutions and vendors, the challenges of categorizing educational technology, and the impact of AI on the industry. Justin emphasizes the value of peer insights in tech adoption and highlights common pitfalls institutions face when selecting technology solutions. Guest Profile Name: Justin Menard Position: CEO of ListEdTech Experience: Over 20 years in educational technology Key Insights Comprehensive exploration of data usage in higher education Global perspective shaped by international travel In-depth understanding of educational technology market dynamics Critical Observations Data is a fundamental tool for simplifying institutional decision-making Educational technology categories are continuously evolving AI is dramatically transforming the educational technology landscape Strategic Highlights ListEdTech's role in providing comprehensive higher education system data Supporting vendors in identifying potential clients and market trends Emphasizing the importance of peer insights in technology adoption Technological Challenges Maintaining data accuracy in a rapidly changing educational technology market Navigating complex technology categorizations Helping institutions avoid common pitfalls in technology selection Episode Chapters 00:00 - Introduction to Justin Menard and ListEdTech 08:42 - EDUCAUSE and Market Trends Insights 19:13 - Navigating EdTech Categories 25:31 - AI's Impact on Higher Education Technology Key Takeaways Peer insights are crucial in technology adoption Data-driven decision-making is essential AI is reshaping educational technology approaches Links Justin Menard LinkedIn ListEdTech website ListEdTech on EdTech Connect EdTech Connect website

12/20/24 • 28:19

In this podcast episode, Jeff Dillon interviews Meredith Bailey, founder and CEO of StreamWork, a platform designed to enhance collaboration in online learning and higher education. Meredith shares her journey from working at tech giants like Google and Apple to founding StreamWork, driven by her desire to streamline creative collaboration.  The conversation explores how StreamWork bridges the gap between in-person and online learning, its impact on student engagement, and the importance of integrating feedback and grading in the learning process.  Meredith also discusses the future of online education, the role of AI, and offers valuable advice for aspiring tech founders. Highlights Meredith Bailey founded StreamWork to enhance online collaboration. StreamWork transforms education by fostering engagement and creativity. The platform allows for collaborative work on various content types. Professors can save time with StreamWork's auto grading feature. Students gain exposure to next-gen collaboration tools in the classroom. StreamWork mimics traditional peer group experiences in online settings. AI integration is a focus for improving workflows in education. Feedback and meaningful discussion are prioritized in StreamWork. Persistence and flexibility are crucial for tech founders. StreamWork is adaptable for both small and large class sizes.   Chapters:   (00:00) Intro (00:57) Introduction to StreamWork and Its Mission (03:59) Meredith's Journey from Tech Giants to Founding StreamWork (06:22) Bridging the Gap in Higher Education (08:43) StreamWork's Impact on Collaborative Learning (11:26) Integration and Compatibility with Other Tools (13:53) Grading vs. Feedback: Enhancing Student Engagement (19:00) Future of Online Learning and AI Integration (20:47) Advice for Aspiring Tech Founders   Links: Meredith Bailey on Linked InStreamwork on EdTech ConnectStreamwork website  

12/13/24 • 24:17

In this episode, Jeff Dillon dives into a compelling conversation with Kat Liendgens, CEO of Hannon Hill, exploring the transformative journey of content management systems (CMS) in higher education. Kat reveals her path into the tech industry, sharing both the obstacles she encountered and the opportunities that arose. Together, they examine the evolving landscape of user expectations and emerging technology trends. The discussion highlights the critical role of personalization in connecting with prospective students and the impact of artificial intelligence on streamlining content management processes. Kat underscores the importance of a strategic approach to AI adoption, providing actionable insights for marketers and web directors seeking to navigate the complexities of the CMS environment. Don’t miss this enlightening exchange that offers a deeper understanding of the future of content management in the educational sector.   Takeaways Kat's journey into technology was driven by overcoming intimidation. The CMS landscape has evolved significantly over the years. Flexibility and governance are key challenges for modern CMS. Personalization is crucial for engaging prospective students. AI can enhance content management but requires careful implementation. Higher education institutions are often slow to adopt new technologies. Effective CMS should educate content contributors for better outcomes. Start small with personalization to test its effectiveness. Understanding user needs is essential for successful CMS implementation. Focus on solving problems rather than just features when selecting a CMS. Chapters 00:00 Introduction to Content Management Revolution 06:08 Evolution of CMS and User Expectations 11:17 The Importance of Personalization in Higher Education 18:42 Challenges and Opportunities in AI Adoption 24:48 Final Tips for Marketers and Web Directors   Links On EdTech Connect

12/6/24 • 26:44

In this conversation, Jeff Dillon interviews Haley Johnson, the regional vice president of education solutions at Motimatic. They discuss Haley's journey from College Scheduler to Civitas and now to Motimatic, focusing on her expertise in student engagement and retention through innovative marketing strategies.   Haley shares insights on the importance of social media in reaching students, particularly those who have stopped out, and the effectiveness of a performance-based marketing model that only charges institutions when they see results. The conversation also touches on emerging trends in higher education and the future of student communication.   Takeaways Haley Johnson is a champion for student success in educational technology. Motimatic uses social media to drive student engagement and retention. The pay-for-performance model ensures institutions only pay for results. Student adoption is crucial for the success of educational software. Community colleges are seeing significant success with targeted marketing efforts. Social media ads are tailored to specific student needs and actions. Traditional communication methods are becoming less effective with students. Haley emphasizes the importance of understanding student behavior and preferences. The future of higher education marketing is shifting towards innovative solutions. Institutions should consider low-risk, performance-based marketing opportunities. Sound Bites "A true champion for student success." "We average 3 to 5% conversion of those lists." "We are a revenue generating partnership." "Don't be afraid to look into it."

11/29/24 • 23:35

In this conversation, Jeff Dillon interviews Sameer Maggon, CEO and founder of SearchStax, about the evolution of search technology, particularly in the context of higher education.   Sameer shares his journey in the search industry, the challenges organizations face in building effective search infrastructures, and how SearchStax aims to bridge the gap for businesses of all sizes.   The discussion also delves into the differences between search in e-commerce and higher education, the importance of continuous innovation, and the role of AI in enhancing search experiences.   Sameer emphasizes the need for resilience in entrepreneurship and the significance of customer-centric approaches in technology development.   Takeaways Search is critical for shaping user experience online. Building scalable search infrastructure is challenging for many organizations. Higher education search focuses on guiding users to relevant information. Continuous learning and innovation are essential to stay ahead in search technology. Resilience is key in overcoming challenges in entrepreneurship. Empowering teams fosters ownership and enhances productivity. Customer feedback is vital for shaping product development. AI can personalize and enhance search experiences significantly. Data accessibility is crucial for effective search solutions. Search engines should allow users to deprioritize outdated content.   Chapters

11/22/24 • 28:26

In this episode of the EdTech Connect podcast, Jeff Dillon interviews Dallin Palmer, co-founder of Halda Inc., an AI-powered platform designed to enhance engagement for enrollment marketers in higher education.   Dallin discusses the challenges faced by universities in digital marketing, the transformative role of AI in personalizing user experiences, and the importance of data privacy. He shares insights on measuring success and ROI in enrollment marketing, emphasizing the need for a luxury experience in higher education. The conversation concludes with advice for enrollment marketers on leveraging AI effectively.   Takeaways Halda aims to revolutionize engagement for enrollment marketers in higher education. AI can significantly enhance the effectiveness of enrollment marketing strategies. Personalization is key to improving user experience and conversion rates. Understanding user behavior on websites is crucial for effective marketing. Data privacy is a major concern, and only first-party data should be used for personalization. Measuring success in enrollment marketing requires a focus on real ROI and student feedback. The future of higher education will rely heavily on technology and AI integration. Institutions must adapt to changing market dynamics and student expectations. Effective content management is essential for successful enrollment marketing. Enrollment marketers should embrace AI and experiment with its applications. Sound Bites "Your website is a prioritization problem." "93% of students say this was helpful." "If the student wins, everyone wins." "You need a luxury experience in higher ed."

11/15/24 • 35:17

In this episode of EdTech Connect, Jeff Dillon interviews William Culpepper, a seasoned design educator, about his experiences and insights in graphic design education.    They discuss Culpepper's innovative Grafik Intervention project aimed at revitalizing urban spaces through visual communication, the challenges and opportunities in online learning, and the integration of AI in graphic design.   Culpepper emphasizes the importance of balancing online and in-person learning, the emergence of new educational technologies, and the need for equity and accessibility in education.   Takeaways William Culpepper has a diverse background in design education and practice. The Graphic Intervention project aims to revitalize urban spaces through community engagement. Online learning has gained traction, especially post-pandemic, but challenges remain. AI tools are being integrated into graphic design education to enhance creativity. Balancing online and in-person learning is crucial for effective education. Emerging technologies like VR and AR can transform learning experiences. Accessibility and universal design principles are essential in education. Cultural sensitivity in design education broadens students' perspectives. Training for educators is vital for effective technology integration. Student engagement is enhanced through a blend of online and face-to-face learning.   Sound Bites "It's like open source community revitalization."

11/8/24 • 31:55

In this episode of EdTech Connect, Jeff Dillon engages with Tracy Halverson, the dynamic CEO of adeo, to unravel the unique blend of art and leadership. Tracy dives deep into how artistic creativity can redefine leadership approaches, transforming the culture and strategies within organizations. She sheds light on the formidable challenges facing higher education, offering innovative solutions and emphasizing the role of strategic thinking in overcoming these obstacles. Tracy shares her vision of technology as a catalyst for collaboration, breaking down barriers between departmental silos, and fostering an environment where experimentation and innovation can flourish. By understanding audience needs, she explains how institutions can enhance external engagement, ensuring meaningful connections and effective organizational change. Join Jeff and Tracy for an insightful discussion filled with practical advice and visionary ideas, perfect for educators, leaders, and anyone interested in the evolving landscape of education and leadership. Takeaways Creativity and curiosity are essential from the start. Higher education struggles with siloed environments. Technology enables departmental experimentation. Agility supports organizational change. Rebranding should focus on the audience, not just internal needs. External collaboration relieves internal pressure. Sound Bites "Creativity and curiosity must be there from the beginning." "The worst thing you can do is try to be all things to all people." "Clarity is not bragging." Chapters 00:00 Introduction to Tracy Halverson and adeo02:32 The Interplay of Art and Leadership04:30 Challenges in Higher Education06:45 The Role of Technology in Collaboration10:07 Improving External Engagement13:20 Insights from Different Sectors19:21 The Process of Rebranding and UI Development22:57 Agility in Organizational Change25:00 Final Thoughts and Advice LinksTracey Halvorsen on LinkedIn

11/1/24 • 26:58

In this podcast episode, Jeff Dillon interviews Michelle Caers, co-founder and CEO of Crowdmark, discussing the innovative grading and assessment solution for higher education. Michelle shares her journey in education and technology, the role of Crowdmark in enhancing grading efficiency, and how AI is leveraged to support educators. The conversation also touches on the challenges of adopting new educational technologies, the integration with learning management systems, the nuances of subjective grading, and the ethical implications of AI in education. Michelle provides insights into the onboarding process for Crowdmark and shares unexpected success stories from institutions using the platform. She concludes with advice for entrepreneurs looking to innovate in the education technology space. Takeaways Crowdmark automates tedious grading tasks to free up educators' time. The platform supports collaboration among grading teams for consistent feedback. AI is used to enhance grading processes, not replace human interaction. Overcoming the status quo is a significant challenge in educational tech adoption. Crowdmark integrates with major learning management systems for ease of use. The platform excels in grading handwritten work, particularly in STEM fields. Ethical considerations in AI include data privacy and academic integrity. Sound Bites "Grading is an essential part of the education system." "Crowdmark assists in managing that grading team." "AI is the flavor of the day." Chapters 00:00 Introduction to Crowdmark and Michelle Caers 04:07 The Role of Crowdmark in Grading Efficiency 07:16 

10/25/24 • 25:33

In this conversation, Jeff Dillon interviews Dustin Stout, the founder of Magai, an all-in-one AI platform designed to enhance teaching and learning in higher education.   Dustin shares his journey of creating Magai, the challenges faced in adapting the platform for educational use, and the ethical implications of AI in the classroom.   He emphasizes the importance of educators in guiding students on how to use AI responsibly and offers practical tips for faculty looking to integrate AI into their teaching. The discussion highlights the transformative potential of AI in education and the need for institutions to embrace this technology.   Takeaways Dustin Stout's journey led to the creation of Magai. Magai integrates multiple AI tools into one platform. Higher education can benefit from AI in lesson planning. Ethical use of AI requires user responsibility. AI can serve as a creative partner for educators. Faculty should explore AI to enhance their teaching. Universities are beginning to teach AI usage to students. AI's rapid evolution presents both challenges and opportunities. Engagement with AI is essential for future readiness. Sound Bites "This new wave of AI is magical." "You only have to subscribe to one tool." "There's no better tool than Magi." Chapters 00:00 The Genesis of Magai: A Founder’s Journey

10/18/24 • 27:23

Marcus Schober, founder of Blue Cape Security and creator of CyberLabHero, discusses the importance of hands-on cybersecurity training in higher education. He explains how his browser-based virtual lab platform simplifies the learning experience for students and eliminates the need for complex setup requirements.  Schober also highlights the challenges faced by higher education institutions in adopting new technology and the benefits of using CyberLabHero. He emphasizes the flexibility and security of the platform and its ability to improve course completion rates. Takeaways CyberLabHero is a browser-based virtual lab platform that simplifies hands-on cybersecurity training in higher education. The platform eliminates the need for complex setup requirements and allows students to access virtual machines seamlessly through their browser. Higher education institutions can benefit from using CyberLabHero by improving course completion rates and providing a more immersive learning experience. The platform is flexible, customizable, and secure, making it an ideal solution for technical training programs in various industries.   Sound Bites "It can take a lot of work off of the hands of the teachers, the faculty members." "If you basically make it all client based where all you need is a browser, it all runs in the cloud and you don't have, everyone has the same chance of completing the training." "It's very centralized and easy to manage."   Chapters 00:00: Introduction to Marcus Schober and CyberLabHero 03:02: The Advantages of Browser-Based Virtual Labs 05:26: Challenges in Higher Education and the Solution 07:20: The Flexibility and Advantage of Being a Newer Company 09:21: The Importance of Security in Building a Virtual Lab 12:38: Inspiration from Founders and Customizability of CyberLabHero 15:28: How to Find and Contact CyberLabHero  

10/11/24 • 18:00

Chris Du, the founder of Insightful and TimelyGrader, is revolutionizing group project management and grading in higher education.   TimelyGrader, launched in 2024, uses AI to provide quick and accurate feedback to students, streamlining the grading process for instructors. The platform integrates with popular learning management systems like Canvas and D2L.   Chris emphasizes the importance of trust and the human element in education, and TimelyGrader is designed to work as a tool alongside instructors, not replace them. The future of EdTech and AI in education lies in self-hosted AI models within institutions.   Takeaways TimelyGrader uses AI to provide quick and accurate feedback to students, streamlining the grading process for instructors. The platform integrates with popular learning management systems like Canvas and D2L. Trust and the human element are important in education, and TimelyGrader is designed to work alongside instructors, not replace them. The future of EdTech and AI in education lies in self-hosted AI models within institutions.   Sound Bites "That's the best intro I've heard in my five years." "If you could solve scalability with feedback, it's going to be huge." Chapters 00:00 Introduction to Chris Dew and Insightful 01:25 The Journey from Insightful to TimelyGrader

10/4/24 • 25:44

In this episode, we sit down with Vikram Chalana, the co-founder and driving force behind Pictory.AI - an innovative software company leveraging cutting-edge artificial intelligence to empower users to transform their messages into captivating video content. Vikram shares the inspiration behind starting Pictory.AI, which stemmed from his own experience struggling to create professional-quality videos as a business leader.  He recognized the challenges that many professionals, especially in education, face when it comes to video production, and set out to build a user-friendly platform that democratizes the video creation process through the power of AI. We explore how Pictory.AI is helping to enable micro-learning and engage students through short, impactful video content.  Vikram discusses the company's evolution, the integration of technologies like GPT-3 and AI voice synthesis, and the strategies they are employing to drive adoption within the higher education sector. Additionally, Vikram shares insights from his personal entrepreneurial journey, including the lessons he learned while climbing Mount Kilimanjaro with his son, and the influential leaders and companies that have inspired his vision for Pictory.AI. This conversation offers a fascinating look at the transformative potential of AI-driven content creation tools and their impact on the future of education and learning. Takeaways Pictory uses AI to make video creation easy for business people The ideal video length for effective learning is around four to five minutes Pictory has evolved over the years, incorporating AI models and adding features like AI voiceovers Engagement is key in creating and consuming learning content Pictory offers individual user pricing as well as enterprise solutions for universities Vikram finds inspiration in the founders of Canva and business leaders like Bill Gates and Satya Nadella   Sound Bites "Just like building a business, climbing Kilimanjaro was tough" "The inspiration for Pictory was to make videos easy using AI" "Pictory is like a Canva for video"   Chapters 00:00: Introduction to Vikram Chalana and Pictory 02:08: The Inspiration for Pictory: Making Video Creation Easy with AI 05:34: Enabling Micro Learning with Short Videos 07:33: Building Analytics Capabilities and Challenges 09:44: Challenges Faced by Pictory 12:00: Ethical Concerns and Adoption of AI in Higher Ed 13:53: Pictory's Model: Individual User Pricing and Enterprise Solutions   Li...

9/27/24 • 18:13

Helen Norris, CIO at Chapman University, discusses her journey to becoming a CIO and the evolving role of CIOs in higher education. She emphasizes the importance of integration and change advocacy in the current complex IT environment.  Norris also explores the potential of AI in various areas, such as advising, research, and administrative tasks. She highlights the need for explainability and privacy in AI implementation. Additionally, she discusses the challenges of managing content and data in higher education websites. Takeaways The role of CIOs in higher education has evolved from being service providers to being integrators and change advocates. AI has the potential to enhance various areas in higher education, such as advising, research, and administrative tasks. The strategic value of legacy systems should be considered before deciding to replace them, and integrating new tools with these systems can be a more practical solution. AI implementation should prioritize explainability and privacy to ensure ethical and effective use. Managing content and data in higher education websites can be challenging due to the proliferation of information and the presence of stale and duplicate content. Sound Bites "Now it's about, oh, all these systems are there. And what I need to do is bring them together, make sure they're secure, make sure they're used well, make sure that we're always scanning that environment and seeing what we need to change." "Putting new tools in front of legacy systems to enhance their capabilities and provide better outcomes for students and faculty." "Ensuring explainability in AI decision-making, especially in high-stakes areas like advising." Chapters 00:00: Introduction and Background of Helen Norris 04:43: The Changing Role of CIOs in Higher Education 08:26: Balancing Process and Outcome in Decision-Making 12:56: Managing Change and Legacy Systems 16:21: The Potential of AI in Higher Education 19:40: Use Cases of AI in Higher Education 21:53: Academic Advisory Guidelines and Policies 22:10: Priorities at Chapman University 24:15: The Importance of IT Strategic Planning 25:08: Challenges of Content Management in Higher Education Websites 27:27: Advice for Upcoming IT Leaders in Higher Education  

9/20/24 • 29:47

Ardis Kadiu, founder and CEO of Element 451, discusses the evolution of AI in education and the importance of personalization in student engagement. He shares the inspiration behind the name Element 451 and the journey of starting the company. Kadiu emphasizes the need for education institutions to embrace AI and prioritize student-centric experiences.  He also addresses concerns about job security and highlights the potential of AI to enhance productivity and eliminate menial tasks. Kadiu provides insights on how campuses can prepare for AI implementation and emphasizes the importance of data privacy and security. Takeaways AI has the potential to transform education by enabling personalization and improving student engagement. Education institutions should prioritize student-centric experiences and embrace AI to enhance the student journey. AI can eliminate menial tasks and enhance productivity, allowing professionals to focus on higher-value work. Campuses can prepare for AI implementation by identifying areas where AI can remove friction from the student experience. Data privacy and security should be prioritized when implementing AI solutions in education. Sound Bites "We don't have enough time today to do our jobs properly. The fear of AI taking our jobs is so far away. AI is going to eliminate tasks we don't want to do and amplify what we're able to do." "Think about where you're having deficiencies and friction in the student experience today and invest in AI solutions there." "Think about the AI capabilities that are being embedded in current tools that you're using that already have the data security layer and governance in place." Chapters 00:00: Introduction and Background of Ardis Kadiu 02:23: Ardis Kadiu's Founder Story 06:01: The Evolution of Element 451 08:02: User Experience and Personalization in Element 451 10:47: Addressing the Fear of AI Taking Jobs 13:09: Enhancing Productivity and Eliminating Menial Tasks with AI 15:45: Prioritizing Data Privacy and Security in AI Solutions 17:53: The Future of AI in Education and Personalization 20:31: Closing Remarks Links Element 451 Ardis Kaidu Element 451 on LinkedIn

9/13/24 • 22:17