Are you a business owner trying to market your venture through content? Are you struggling to get an ROI with your marketing? If this answer is yes, this podcast is for you!In this ever-changing world, it is imperative to stay up to date with the latest developments in the creative economy. Have you ever wondered why certain creators can make a living while others struggle to put content out there? What makes other creators different? Tune in and learn the secrets of running a successful business in the creative economy and elevate your business’ creative department so it actually generates results.
Summary:In this episode of The Pod Files, host Bogdan Bratis dives into the world of YouTube with guest Andrew Murdoch, a YouTube marketing expert and founder of YT Era . Together, they explore practical strategies for businesses to grow a successful YouTube channel. Andrew shares insights on the importance of focusing on the viewer, creating targeted content, and understanding the difference between viewer and buyer avatars. He also emphasizes the three key steps to YouTube success: attracting viewers, retaining them, and encouraging their return. The discussion extends to the role of production quality, the intricacies of organic versus paid strategies, and the overarching concept of using YouTube as a top-of-funnel platform to drive meaningful results. Packed with actionable tips and valuable industry knowledge, this episode is a must-listen for anyone looking to harness YouTube to grow their business. Timestamps:(01:26) Introduction of Andrew Murdoch and focus of the episode (03:17) Andrew Murdoch's backstory(11:19) YouTube philosophy and focus on the viewer(15:52)Understanding YouTube as a business within a business ______The three-step process for YouTube success(17:25) Step 1: Get the viewer (22:22) Step 2: Keep the viewer(33:22) Step 3: Get the viewer back______(23:51) Key insights on high production value and technical setup(43:30) Avoiding YouTube ads on organic content(40:25) Advanced collaboration strategies on YouTube(50:44) Darrell Eves' advice on paid traffic(56:23) Resources and where to learn more about Andrew's servicesLinks: Follow Andrew MurdochWebsite: https://www.ytera.com/ LinkedIn: https://www.linkedin.com/in/mrandrewmurdoch/ Read Article:https://saspod.com/blog/post/how-to-start-a-youtube-channel-the-right-way-with-andrew-murdoch Learn About Saspod Host Your Podcast: https://saspod.com/hosting Produce Your Podcast: https://saspod.com/podcast-produtionAffiliate Program: https://saspod.com/affiliates-programWanna Be A Guest? E-mail us at: thepodfiles@saspod.com
4/16/25 • 58:10
SummaryIn this episode of The Pod Files, host Bogdan Bratis welcomes Adam Morgan, a 20-year veteran in auditing, quality management, and founder of Gia Consulting Ltd. They delve into the importance of policies, procedures, intellectual property, and compliance for businesses, especially for podcasters and the creative industry. Adam explains the difference between policies and procedures, stressing the need for clear documentation like health and safety policies, business scopes, and quality standards to ensure compliance and scalability within organizations.Key topics include GDPR compliance, copyright law, trademark infringement, AI's potential in content creation, and the risks of hacking in the digital age. Adam emphasizes how clear processes and regulations can prevent issues such as data breaches, defamation, and intellectual property disputes. The discussion highlights practical steps businesses and creators can take to stay aligned with legal frameworks, ensuring smooth operations and avoiding costly mistakes.The episode also features a lighter moment where Adam answers unconventional questions like what he would show aliens to represent humanity and whether he’d travel to the past or future if given the chance. This engaging and educational episode is packed with beneficial insights for businesses of all sizes.Timestamps(00:16) Introduction to Adam Morgan and His Background(03:01) Explaining Policies vs. Procedures in Organizations(04:31) Importance of Standards in Business (Health and Safety, Business Scope)(05:42) Difference Between a Business Scope and a Business Strategy(08:19) Documenting Quality Standards(09:14) Team and Internal Structure for Quality Assurance(11:28) Development of Internal Business Processes and Policies(15:22) Copyright and Trademark Law Issues in the Creative Industry(19:01) Intellectual Property Issues and Business Risks(22:55) Mitigating Legal Risks by Researching and Consulting(28:05) GDPR and Data Protection Requirements for Businesses(39:39) Production Processes and Content Review for Podcasts(44:36) CAP Codes and Ethical Marketing Practices(58:13) Defamation in the Podcast and Content Creation Industry(66:18) The Use of AI and Its Impact on Data Ownership, Copyright, and Security(73:40) AI and Future Implications for Business and Research(77:50) Audience Engagement and Fun Questionnaire(85:03) Closing Remarks and Final TakeawaysLinksFollow Adam MorganWebsite: https://www.giaconsultingltd.co.uk/ LinkedIn: https://www.linkedin.com/in/adam-morgan-1271102a2/ Read Article: https://saspod.com/blog/post/should-content-creators-worry-about-business-compliance-with-adam-morgan Learn About Saspod Host Your Podcast: https://saspod.com/hosting Produce Your Podcast: https://saspod.com/podcast-produtionAffiliate Program: https://saspod.com/affiliates-programWanna Be A Guest? E-mail us at: thepodfiles@saspod.com
4/2/25 • 88:16
SummaryIn this episode of The Pod Files, host Bogdan Bratis interviews Craig Campbell, an SEO expert with over 22 years of experience and a successful digital marketing career. Craig & Bogdan talk all about SEO in the new AI revolution. Craig shares insights on boosting website visibility through click-through rate manipulation and multi-channel traffic sources, while explaining the risks of using unedited AI-generated content for SEO.They also discuss Craig's career journey in technology, from early experimentation with web design to building a leading digital download business. Craig emphasizes the importance of delegation in scaling businesses and shares stories of his successes and failures, including his humorous experiences with niche ventures like women’s fashion and adult-related industries.The discussion also highlights how podcasting, YouTube, and social media can significantly enhance your online presence, build a brand, and drive website traffic. Craig details the importance of consistent content production and his innovative strategies for growing his YouTube channel, which reached over 1 million subscribers in only 4 years. The episode provides both practical advice and entertaining anecdotes, making it an insightful listen for anyone interested in SEO, digital marketing, or personal brand development.Timestamps (00:00) Introducing Craig Cambell(02:05) Craig's Journey into Digital Marketing(05:56) Evolution of the Internet and Digital Platforms(07:12) SEO Strategies Differ Between Niches(08:48) Balancing Focus in Marketing Strategies(09:30) Delegation and Scaling Up Business(12:24) Systems and Processes in Business Growth(14:01) AI's Role in Google Search and SEO(16:07) Manipulating AI in Search Rankings(18:12) Future of Google as a Transactional Engine(19:00) Transitioning Between Paid Ads and Organic SEO(20:59) Using AI-Generated Content for SEO(22:12) Google Penalties for AI-Generated Content(23:51) AI Tools for Creative Processes(25:05) AI and Automation Supporting Business Needs(25:12) Craig’s Biggest SEO Success(26:26) Challenges with Sharing Business Websites(29:00) Overcoming Fake Google Reviews(30:38) Funny Mistakes in SEO Ventures(34:58) Lessons from Past Failures(38:33) Podcasting and Its Impact on SEO(39:08) Comprehensive Strategies for SEO Growth(42:24) Holistic Approach to Digital Marketing(44:54) Gaining Confidence in Public Speaking(47:05) Leveraging Authenticity in Personal Branding(53:22) Managing Social Media and YouTube Content(54:34) Growing a Successful YouTube Channel(59:33) Navigating Common Names in Branding(62:23) Dealing with Trademark Issues(63:29) Closing ThoughtsLinksFollow Craig CampbellWebsite: https://www.craigcampbellseo.com/YouTube: https://www.youtube.com/@CraigcampbellseoUk Instagram: https://www.instagram.com/craigcampbellseo/?hl=en-gb Read Article: https://saspod.com/blog/post/mastering-seo-and-digital-marketing-with-craig-campbell Learn About Saspod Host Your Podcast: https://saspod.com/hosting Produce Your Podcast: https://saspod.com/podcast-produtionAffiliate Program: https://saspod.com/affiliates-programWanna Be A Guest? E-mail us at: thepodfiles@saspod.com
3/19/25 • 66:08
This is an introductory episode to The Pod Files. Learn why you should listen to this podcast, the value it will provide to you, and when the episodes will drop. In this very short episode, we also learn about the meaning of the name "The Pod Files"; you probably guessed it, it comes from ...Don't forget to review our podcast; this will help the show's algorithm and discoverability. Learn About Saspod Host Your Podcast: https://saspod.com/hosting Produce Your Podcast: https://saspod.com/podcast-produtionAffiliate Program: https://saspod.com/affiliates-programWanna Be A Guest? E-mail us at: thepodfiles@saspod.com
3/16/25 • 05:41
