Show cover of Maximize Business Value Podcast

Maximize Business Value Podcast

A podcast for business owners who are passionate about building long term, sustainable value in their businesses - and ultimately transitioning on their terms.The Maximize Business Value Podcast is hosted by Tom Bronson, CEO of Mastery Partners. Mastery Partners equips business owners to maximize business value so that they can transition on their terms. Check us out at masterypartners.com.

Tracks

Wayne Slavitt - Run it Like You'll Sell It (CEPA Book Club)
This week on the Maximize Business Value Podcast, host Tom Bronson welcomes author and CEO of PrimeMark Group, Wayne Slavitt! Tune in to hear some great advice from a fellow CEPA, and find out more about Wayne's book, 'Run It LikeYou'll Sell It'! FIND WAYNE'S BOOK HERE: https://amzn.to/3LLQZaw Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Wayne Slavitt is CEO and Founder of CareMark Group. Over the past 40 years, Wayne has been involved in a variety of entrepreneurial projects in both principal and advisor capacities. Wayne’s broad involvement on both sides of the aisle ranges from executive positions as an investment banker, specialized business consultant, and business founder. Wayne has a proven track record of maximizing business value and in delivering “out of the park” results.Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
46:03 09/26/2022
Tom Bronson - CEPA Book Club Guest Interview
This week on the Maximize Business Value Podcast, host Tom Bronson switches teams for his latest 'guest interview'! Don't miss this great intro to our CEPA Book Club series and a special chance to hear from Tom himself! FIND TOM'S BOOK HERE: https://amzn.to/2AvazXTTom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Connor Kenney is the producer of the Maximize Business Value Podcast and Social Media Marketing Intern for Mastery Partners. He attends Texas Tech University, where he is a current Junior, and is studying to obtain his Bachelor of Business Administration in both Finance and Marketing. After graduation, Connor hopes to continue his career at Rawls College of Business Administration and obtain his Master of Business Administration degree. Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
39:04 09/19/2022
Tom Bronson - Avid Reader (#126)
This week on the Maximize Business Value Podcast, Tom previews an excerpt of his new book, 'Maximize Business Value Playbook,' ahead of next week's new series on books for business owners! You won't want to miss this extra special, exclusive look at what's to come!BOOK LIST: https://docs.google.com/document/d/1cMuro_chqmvOYouNrXX-eeCQLJ6X1uqdQbSPOESTpNs/edit?usp=sharingTom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
12:17 09/12/2022
Tom Bronson - Recharge the Batteries - a Labor Day Rant (#125)
Happy Labor Day! In this episode of the Maximize Business Value Podcast, Tom will take a few minutes to explain the importance of taking a break and 'recharging' today — ESPECIALLY for business owners. Don't miss this great rant, and be sure to recharge while you enjoy this Monday holiday!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
10:40 09/05/2022
Mark Mitford - HR Starter Kit (#124)
This week on the Maximize Business Value Podcast, host, Tom Bronson, is joined by HR Catalyst Principal, Mark Mitford! You won't want to miss this great opportunity to hear from an expert in human resources—and to get a free HR starter kit, too! Don't forget to like and subscribe—it really helps us grow!Mark Mitford has held top HR positions in Fortune 500 companies such as PepsiCo, Nortel, Texas Instruments, Ericsson, and many mid-sized companies. Mark offers valuable insight from firsthand experiences. He explains how investing time in HR strategy and processes wisely build a healthy company culture, which ultimately increases both top and bottom-line financial performance for your company.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
41:08 08/29/2022
Jason Smith - Understanding the Family Office Model (#123)
This week on the Maximize Business Value Podcast, Tom interviews Jason Smith, a partner at CF Financial. You won't want to miss this great episode on understanding the Family Office Model!Jason Smith started his first business at the age of 8, selling greeting cards door-to-door so that he could buy himself a Nintendo Entertainment System. The satisfaction of reaching that goal ignited his entrepreneurial spirit and led to successful endeavors in industries from manufacturing and snack foods to technology and sports marketing. As a partner at CF Financial, Jason now serves as a key advisor to entrepreneurial families. His passion is helping people translate their business success into meaningful impacts on their families, communities, and personal achievements. Jason helps each family discover and document what is truly important to them and execute a plan to address the complexity that accompanies success.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
32:51 08/22/2022
Amanda Connelly - Executive 360 Assessment (#122)
Join us this week on the Maximize Business Value Podcast as we talk with Amanda Connelly, Senior Vice President of Leadership Development for CMP, about the Executive 360 Assessment! Amanda is a Certified Master Coach, Certified Executive Coach, Certified Leadership Coach, and Certified Master Cognitive Behavioral Practitioner, so you won't want to miss this fantastic, information-filled final episode of our 'Assessments' series!Amanda Connelly utilizes proven data driven assessments and unique executive coaching techniques to increase operational effectiveness, leadership and accountability. Guiding enterprise leaders results in increased capacity to influence teams and key stakeholders to exceed performance metrics at every level. Her organization, CMP, uses proactive methodologies inclusive of validated assessment based succession planning, targeted coaching and leadership training to assist your employees in attaining and sustaining business objectives.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
38:34 08/14/2022
Melanie Shaffer - Predictive Index (#121)
Join us this week for our newest installment in our 'Assessments' series! Guest Melanie Shaffer, Founder and CEO of Talent Suite, is here to tell you the benefits of the Predictive Index in your business! Don't miss even more great insight into implementing assessments in your business!Melanie Shaffer is an expert in diagnosing talent related pain points that keep organizations from achieving their highest potential and designing solutions to impact results. She marries data with proven methodologies to provide leaders clarity on how to work with their employees in creating high performance teams. She consistently ranked in the top 5% of recruiters in a $1 billion, publicly-held recruiting firm before moving to a Managing Partner role in the CFO Suite where she was a two-time winner for the SMU Cox Dallas 100 fastest growing companies award. In 2018, she founded TalentSuite, LLC, with a mission to build stronger, more productive workplaces and people by teaching companies how to align their people strategy with their business strategy.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
64:49 08/08/2022
Brandy Schade - CliftonStrengths (#120)
Join us this week on the Maximize Business Value Podcast as we hear from our guest, Brandy Schade, a Strengthology Leadership Consultant, about the benefits of CliftonStrengths in your business! If you're looking into implementing assessments into your business, this episode is for you!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
62:38 08/01/2022
Julie Chance - DISC Analysis (#119)
This week on the Maximize Business Value Podcast, Tom sits down with Julie Chance to talk DISC analysis! You won't want to miss this latest episode in our "Assessments" series! Check it out!For over 30 years Julie Chance, founder of Action-Strategies-By-Design, has helped build cohesive, high performing teams – as a participant, as a leader and as a consultant. Her extensive background encompasses positions in strategy, operations, and marketing, including nearly two decades spent in leadership positions in the healthcare industry. This experience, combined with an acute understanding of human behavior, uniquely positions Julie to support leaders in building high-performing teams that excel in developing real solutions to real-world, real-time problems.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
55:12 07/25/2022
Stanton Williams - Culture Index (#118)
This week, the Maximize Business Value Podcast welcomes Stanton Williams! Stanton is an Executive Advisor at Culture Index, a personality profiling system and process that allows leaders to determine where their staff is best suited within an organization as well as hiring the best possible people for a role. If you're still considering value assessments in your business, you won't want to miss this week's episode!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
52:47 07/18/2022
Dr. Ginny Gray - Value of Assessments (#117)
Join us this week on the Maximize Business Value Podcast as we start our new series on the value of assessments! This week, we welcome Dr. Ginny Gray, an Organizational Psychologist who helps businesses to leverage their talent! You won't want to miss it!Dr. Ginny Gray is a highly-accomplished organizational development professional, with extensive experience in executive assessment, development and on-boarding, hi-potential employee identification, learning and development, leadership development, performance management and succession planning. She has driven cultural transformations, instituted change management practices and leveraged metrics for measuring impact. An expert in change, she works with leaders to break through barriers and transform organizational cultures and mindsets to create mechanisms that unlock the potential of employees in ways that surpass self-expectations and optimize organizational performance. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
48:02 07/10/2022
Tom Bronson - Gettysburg Address (#116)
Happy Independence Day! Join us for this very special reading of Lincoln's Gettysburg Address by our very own Tom Bronson! Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
09:55 07/04/2022
John Humphrey - Connecting for Life (#115)
This week on the Maximize Business Value Podcast, we welcome back 17 percenter and CEO of Connect for Life, John Humphrey! You may remember John from our 17% club series a few weeks back, but this week John returns with some invaluable wisdom on how to 'Connect for Life!' Don't miss the chance to hear from one of the best, and don't forget to check out John's book, Connect for Life! John Humphrey is a serial entrepreneur with experience in starting businesses ranging from restaurants to software and consulting. John currently serves as Chief Executive Officer of Connect for Life and CRO for Sunvia. He has served in roles as Chief Revenue Officer and EVP of Cyber Group, Co-Founder and Chairman of the Board of Pariveda Solutions, a VP at Hitachi Consulting, and Partner at Tactica Technology Group. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
44:15 06/27/2022
Tom Bronson - Relentless Execution (#114)
This week on the Maximize Business Value Podcast, host Tom Bronson presents 'Relentless Execution'! If you haven't yet, be sure to check out our new eBook by the same name by visiting www.MasteryPartners.com/eBooks! Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
25:21 06/20/2022
Tom Hulsey - Winning Mindset (#113)
This week on the Maximize Business Value podcast, Tom interviews Tom Hulsey, author of The Winning Mindset That Saved My Life. Don't miss this great opportunity to hear about Tom's 'winning mindset' and how he's confronted paralyzing diagnoses with confidence and resilience!  Tom Hulsey, after conquering cancer (6+ years NED) and subsequently surviving a heart attack, turned his focus to becoming a champion for men’s health. He serves on the board at ZERO Cancer, as a peer reviewer & mentor for the DoD’s (Department of Defense) Congressionally Directed Medical Research Programs (CDMRP), president of the North Texas Prostate Cancer Coalition, and research advocate at UT Southwestern.  He also served on the boards at Mary Crowley Cancer Research and Cancer University.  Prior to the pandemic, he was a volunteer (fitness instructor) at the Baylor Scott & White Cancer Health & Wellness Center. Tom earned his Bachelor of Science degree in Business Administration, with a minor in Finance at the Haslam College of Business at the University of Tennessee. His career spanned several decades in technology and security (cyber and physical).  He served as Technology Chair for the North Texas ASIS Chapter and Secretary for the North Texas Crime Commission Cybercrime Committee. He is also a graduate of the FBI Citizens’ Academy, DPS Citizens’ Academy, Plano CERT, member of the FBI Infragard and U.S. Secret Service North Texas Electronic Crimes Task Force. Tom lives in Dallas, Texas with his wife, Lauren. They have two married children and four grandchildren. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
38:09 06/12/2022
Joel Crouch - IRS Audits and Other Tax Issues (#112)
This week on the Maximize Business Value podcast, Tom interviews veteran tax expert, Joel Crouch! Look on as they discuss what causes, happens during, and what to do following IRS audits. Don't miss this highly important episode on the importance of understanding audits and other major tax issues! Joel Crouch is a Tax Partner with Meadows Collier, wherein he advises businesses, wealthy families, and individuals about their most demanding tax planning, estate planning, and IRS controversies. He often works with tax professionals and financial specialists to help develop solutions for their clients, too. Joel is Board Certified in Tax Law by the Texas Board of Legal Specialization.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
54:25 06/06/2022
Jeff Sanders - World Class Customer Service (#111)
Join Tom this week as he interviews Jeff Sanders, President of Southwest Point of Sale, on his outstanding model for customer service and satisfaction! Anyone who has ever dealt in sales or service knows just how important customer care is, so don't miss out on the chance to glean some new knowledge from one of the best! Jeff Sanders is President of Southwest Point of Sale, which, since 1975, has been selling, installing, servicing and supporting POS systems to small to medium sized grocers, merchants and restaurateurs throughout the southwest U.S. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
42:48 05/30/2022
Guest Host Dave Casey - Tales From The 17% Club (#110)
This week marks the end of our "Tales From the 17% Club" series, and as is tradition, we wrap up with a guest interview of our very own Tom Bronson! Join Tom and guest interviewer, Dave Casey, as they discuss some of Tom's many successful exits. Having taken part in over 100 business transactions, Tom is sure to share some information helpful to just about every viewer!   Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
51:35 05/23/2022
Steven Van Ooyen - Tales From The 17% Club (#109)
Join us this week on the Maximize Business Value podcast as Tom interviews former CEO of Track What Matters (now Rhino Fleet Tracking), and current Investor and Advisor to Sentiero Ventures, Steven Van Ooyen! This is a good one, folks, so keep an ear open for those "golden nuggets" of information dropped by both Steven and Tom all throughout this great interview as they discuss Steven's 2020 exit! Steven Van Ooyen first created the Track What Matters software in 2007, ultimately leading the company to profitability in 2010. By the time of Steven's exit in 2020, Track What Matters had a long list of clients spanning 50 states and 15 countries. Aside from and since exiting Track What Matters, Steven is described as an Investor, CEO, Startup Founder, Marketer, and Advocate for customer-focussed business and entrepreneurship.  Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
68:30 05/16/2022
Randy Haran - Tales From The 17% Club (#108)
This week’s episode of the Maximize Business Value podcast features Randy Haram, Founder of Normandy Capital! Randy, also known as The Business Crusader, is a member of the 17% club with valuable insights on preparing for your exit today! Join Tom & Randy as they discuss exiting, what it’s like to actually go through an exit, and what you can do to prepare NOW! As the former CEO of successful aerospace company Texas Air Composites, Randy Haran (also known as The Business Crusader) is able to utilize his unique professional insight and hard-won credentials to inspire and mentor newly minted entrepreneurs. As a firm believer of Open Book Management and "The Great Game of Business", Randy is a sought after speaker and resource who is focused on guiding entrepreneurs towards their goals of profitability and positive business culture. He launched Penny Strategies in 2017, a management consultancy that teaches entrepreneurs how to adopt a forward-focused outlook toward earnings and growth, while embracing a culture of ownership that allows all employees to have a stake in the outcome. With concentrated advising, coaching and fractional executive leadership in business growth matters as well as short- and long-term financial planning, forecasting, and contingency planning, the Penny Strategies team is built for the entrepreneur who is scaling their business and/or positioning for a liquidity event. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
49:28 05/09/2022
Mitch Felderhoff - Tales From The 17% Club (#107)
Join us this week on the MBV podcast and meet 17% club member Mitch Felderhoff, a 4th generation owner and President of Muenster Milling Co, Inc. - a pet food company that specializes in extrusion of dry pet foods, horse feeds, llama feeds, and floating fish foods. Mitch, unlike many of our other guests, took part in a sale within his family! Tune in for some special insight into the process of transferring ownership to your kids or other family members! Mitch Felderhoff joined his family business in May of 2007 after graduating from the University of North Texas. Mitch has been in charge of Sales and Marketing since 2008 after being named Vice President. Over the past several years, Mitch and Muenster Milling have focused on gradually expanding their territory, as well as venturing into the export business. Mitch's LinkedIn brightly greets viewers with the words, "I don't just make dog food, I eat it too!" In January 2015, Mitch was named President of Muenster Milling Co. Tom Bronson is the founder and President of Mastery Partners, a company dedicated to helping business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery Partners utilizes proven techniques and strategies, developed throughout Tom’s career of over 100 business transactions as either a business buyer or seller, to dramatically improve business value. As a business owner himself, Tom has been in your situation countless times, and he knows what it takes to craft the right strategy. Tom is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom might be able to help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
58:55 05/01/2022
Tom Washington - Tales From The 17% Club (#106)
We've got an exciting one this week! Joining us on this episode of "Tales from the 17% Club" is former CFO of Texas Engineering Systems, Tom Washington! You'll want to take notes on this one!Tom Washington is an experienced CFO with over 40 years of experience who can bring extra tools to the business owner who wants to accelerate company growth or plan for a future exit or transition. Tom brings benefits from his "Big Eight" accounting firm experience and "Big Eight" National consulting practice experience to the business owner. He also has over 20 years of direct experience as a successful business owner of businesses going from "startup to successful transition" in multiple industries. Tom's businesses have won major business awards for fast growth such as the Dallas 100 Award, Dallas Business Journal Fast Tech 50 Awards, and the Pacesetters Award. Tom Bronson is the founder and President of Mastery Partners, a company dedicated to helping business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery Partners utilizes proven techniques and strategies, developed throughout Tom’s career of over 100 business transactions as either a business buyer or seller, to dramatically improve business value. As a business owner himself, Tom has been in your situation countless times, and he knows what it takes to craft the right strategy. Tom is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom might be able to help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
65:01 04/24/2022
John Humphrey - Tales From The 17% Club (#105)
This week's podcast is another continuation of our "Tales from the 17% Club" series, featuring Connect for Life Founder & Chief Connector, John Humphrey! Don't miss this episode, because John and Tom have some valuable wisdom to share about the exit process! John Humphrey is a serial entrepreneur with experience in starting businesses ranging from restaurants to software and consulting. John currently serves as Chief Executive Officer of Connect for Life and CRO for Sunvia. He has served in roles as Chief Revenue Officer and EVP of Cyber Group, Co-Founder and Chairman of the Board of Pariveda Solutions, a VP at Hitachi Consulting, and Partner at Tactica Technology Group. You can find John's book, Connect for Life, on Amazon. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
52:28 04/18/2022
Mark Olander - Tales From The 17% Club (#104)
In this episode of Maximize Business Value, we continue a series from last year entitled Tales From The 17% Club. Featured this week is former president of TRI HoldCo, Inc., Mark Olander, who successfully sold his company to his employees in 2020. Be sure to tune in for some expert advice on planning your exit - from someone who's been through it!Mark Olander is an experienced executive, having formerly been the President and CEO of TRI HoldCo, Inc. Mark brings decades of business and corporate experience in multiple fields, and he understands what strengths great CEOs possess. Mark is currently Vistage Chair for Vistage Worldwide, Inc., an executive coaching organization.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind  (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
70:23 04/10/2022
2 Year Anniversary Special! (#103)
This week’s episode of the Maximize Business Value Podcast is yet another milestone for us! Today marks 2 years since our very first MBV podcast! To celebrate - and to thank our noble viewers - we have compiled the answers to one of the most popular questions asked on each and every guest episode: What's the one thing business owners should do to maximize business value? You won’t want to miss this special episode, so be sure to tune in! Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
34:52 04/04/2022
David Hammer - Things Business Owners Need To Know Pt. 2 (#102)
In this episode of Maximize Business Value, we continue our two-part interview with expert exit strategist, David Hammer. You’ll want a pen and something to write on for this episode, as the information given by Tom and David is pure gold! Be sure to tune in!David W. Hammer has significant experience in domestic and international mergers, acquisitions and divestitures across multiple industry lines. The businesses he has advised have included computer software, consumer electronics, medical technology, personnel/staffing, insurance, architectural, engineering, restaurant, plastics fabrication, machine tool manufacturing, cable television and pharmaceutical companies. Hammer has represented NYSE buyers and sellers, as well as selling entrepreneurs, in transactions ranging in size from tens of thousands of dollars to over $150 Million. He has advised sellers on how to position their businesses for sale, valuation and the negotiation of the terms of sale. Hammer has both conducted and supervised buyer due diligence investigations as well as the preparation of seller disclosure schedules. As a director of 11 different privately held companies, Hammer has made the decisions as a board member which have led to the successful sale of seven of these companies. Hammer continues as a director of two of these same companies.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
72:31 03/27/2022
David Hammer - Things Business Owners Need To Know Pt. 1 (#101)
In this episode of Maximize Business Value, we welcome David Hammer, owner of D.W. Hammer & Co., and an expert in corporate mergers. Be sure to tune in to part one of this exciting two-part series, and hear what things Tom and David say all business owners need to know!David W. Hammer has significant experience in domestic and international mergers, acquisitions and divestitures across multiple industry lines. The businesses he has advised have included computer software, consumer electronics, medical technology, personnel/staffing, insurance, architectural, engineering, restaurant, plastics fabrication, machine tool manufacturing, cable television and pharmaceutical companies. Hammer has represented NYSE buyers and sellers, as well as selling entrepreneurs, in transactions ranging in size from tens of thousands of dollars to over $150 Million. He has advised sellers on how to position their businesses for sale, valuation and the negotiation of the terms of sale. Hammer has both conducted and supervised buyer due diligence investigations as well as the preparation of seller disclosure schedules. As a director of 11 different privately held companies, Hammer has made the decisions as a board member which have led to the successful sale of seven of these companies. Hammer continues as a director of two of these same companies.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
50:17 03/20/2022
100th Episode Special! (#100)
This week’s episode of the Maximize Business Value Podcast marks 100 episodes and counting! To celebrate - and to thank our noble viewers - we have compiled the answers to one of the most popular questions asked on each and every guest episode: What personality trait has gotten you into the most trouble over the years? You won’t want to miss this special episode!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
69:40 03/13/2022
Tamara Jones - Key Performance Indicators (#99)
Joining Tom on this episode of the Maximize Business Value podcast is Tamara Jones - a partner with B2B CFO. Be sure to listen in this week because you won’t want to miss what they both have to say about Key Performance Indicators and how their importance is paramount to a successful business. Tamara Jones is a hands-on experienced finance executive with more than 25 years of experience in both public accounting and industry. Her intellectual curiosity and skills in accounting, finance, operations, management and problem-solving steered her through her career in many financial executive and CFO roles. Before joining B2B CFO, she was President and CEO of a global restaurant chain. This combination of operations leadership coupled with her financial acumen is invaluable in helping business owners develop processes, systems, and financial reporting that increase cash, drive bottom-line results and improve enterprise value. Her industry experience includes restaurants, food service, multi-unit, franchising, manufacturing, distribution, healthcare, and real estate investment.Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.
38:08 03/07/2022