Show cover of Marketing and a Mic

Marketing and a Mic

Welcome to Marketing and a Mic, hosted by Fusion One Marketing. On this podcast, you'll find a blend of our #BizTalk series where we chat with local businesses, as well as #MarketingMix, a series compiled of relevant topics to help you in the digital marketing world. This podcast is for Entrepreneurs, small business owners, and even start-ups that are looking for informative marketing strategies to help their business. To learn more about our marketing services, visit: https://fusiononemarketing.com

Tracks

ChatGPT vs Bing AI vs Google Bard: Which AI Tool is Best? | Episode #101
While AI language models can be helpful in many ways, they are not without their flaws. So, which is better for what task?We are going to compare ChatGPT, Microsoft's Bing AI, and Google Bard and shine a light on the pros and cons of each to determine which is best for what you need. #ai #chatgpt #googlebard #bing #marketingtips To watch the full video of this episode visit: https://fusiononemarketing.com/ai-tools/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:02:25 Features and Capabilities of Chatbots04:00 Capabilities of ChatGPT05:57 Capabilities of Bing AI07:28 Capabilities of Google Bard08:56 User Experience 11:04 How to Best Use ChatGPT13:46 How to Best Use Bing AI17:36 How to Best Use Google Bard
21:22 5/26/23
Easy Ways to Repurpose Your Content | Episode #100
Coming up with new material repeatedly can be exhausting. This is exactly why repurposed content is so valuable. We're going to talk about the all benefits of repurposed content, and show you several ways to reuse your existing material to reach new audiences AND improve your SEO.To watch the full video of this episode visit: https://fusiononemarketing.com/easy-ways-to-repurpose-content/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(01:54) Why You Should Repurpose Content(04:27) How to Repurpose Content(05:14) Create a Video(06:09) Make an Infographic(06:44) Turn your content into an eBook(07:51) Create a podcast episode(08:31) Twitter Threads(09:31) Turn a Twitter Chat into a LinkedIn Post(11:30) Design Checklist(12:23) Create a newsletter(13:33) Set up a Webinar(14:27) Create Social Media Posts(15:49) Key Takeaways
17:59 3/24/23
ChatGPT: The AI Tool Everyone is Talking About | Episode #99
By now, you’ve probably heard of ChatGPT, the AI-generated content tool that the internet is obsessing about. We're going to take a deep dive into ChatGPT’s benefits, its limitations and to best use it in your own world.To watch the full video of this episode, visit: https://fusiononemarketing.com/chatgpt-chatbot/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(01:50) What is ChatGPT(02:24) How to Use ChatGPT(05:06) Where Does ChatGPT Get Its Data?(06:32) The Danger of ChatGPT(11:26) The Benefits of ChatGPT
17:08 3/10/23
How to Market to Gen Z | Episode #98
We’ve all heard of the Boomers, but do you know about the Zoomers? Generation Z will soon become the largest group of consumers – so brands will need to start paying attention to their buying habits. We will share the characteristics, values, traits, and trends with this generation so you can start establishing relationships now.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-market-to-gen-z/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(02:16) Facts About Gen Z (04:10) They are Astute Customers(05:59) They Value Self-Care(07:19) They are More Financially Minded(09:14) How to Market to Gen Z(10:37) Create Platform Specific Content(12:38) Use Video - But Keep it Brief(13:51) Embrace Authenticity(14:43) Be Real(15:44) Utilize Influencer Marketing(17:17) Tap into User-Generated Content(19:01) Omni-Channel Marketing(21:16) Key Takeaways
23:49 2/17/23
Your Guide to LinkedIn Marketing | Episode # 97
Calling all LinkedIn Users! This episode is for you. We're going to show you some best practices to help use LinkedIn as a dynamic marketing tool rather than an "About Us" page. To watch the full video of this episode visit: https://fusiononemarketing.com/guide-to-linkedin-marketing/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(02:36) #1 Make the Most of Your LinkedIn Profile(04:50) #2 Use the 411 Rule(06:24) #3 Use the Content Suggestions Tool(07:01) #4 Engage, Respond, Comment. Repeat(07:44) #5 Search and Add Related Hashtags(09:57) #6 LinkedIn Newsletter(11:18) LinkedIn Lead Generation Tips(11:35) Shift Your Mindset from Features to Promises(13:06) Create Catagory Entry Points(14:33) Create Memorable Messages(16:38) Key Takeaways
18:19 2/3/23
Why Online Reviews Are So Important | Episode #96
We all rely on reviews. Not only are they essential for customers, but they are crucial for your business. Getting people to leave a review, however, can be a task in itself - but we've got a solution for you. We're going to share with you an effective and powerful way to get a steady stream of online reviews that will get customers calling.*Original air date: 4/8/22
20:31 1/6/23
Digital Marketing Predictions for 2023 | Episode #95
Hard to believe we are talking about 2023. Last year we gave you 6 digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off?We'll share what we believe will be the heavy hitters in digital marketing for 2023 AND see how accurate our predictions were last year.To watch the full video of this episode, visit: https://fusiononemarketing.com/digital-marketing-trends-2023/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps: 0:00 Welcome to Marketing and a Mic03:18  Uptick in AI and Machine Learning06:38  Improved User Experience09:12 Increased Investment in Influencer Marketing12:08 Corporate Social Responsibility (CSR)16:07 TikTok Will Get Even Stronger
21:10 12/16/22
Digital Marketing Audit: Your End-of-Year Checklist | Episode #94
As the end of the year draws near, many businesses are asking themselves, “how did we do?” In this episode, we're going to help give your business a digital marketing audit so you can determine what’s working and what needs to be kicked to the curb.To watch the full video of this episode, visit: https://fusiononemarketing.com/digital-marketing-audit/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic1:35 Auditing Your Marketing Efforts2:34 Examine Your Goals4:58 Re-evaluate Target Customers8:08 Evaluate Your Digital Marketing Presence6:28 Evaluate Your Brand Messaging19:50 Final Thoughts
20:51 12/2/22
Custom WordPress Website vs WordPress Theme Template | Episode #93
It may shock you to hear that not all WordPress sites are created equal. In this episode, we are going to share what it means to have a WordPress Custom Site vs. a WordPress Theme and why they will give you two very different results if you don’t know what you are getting.To watch the full video of this episode visit: https://fusiononemarketing.com/custom-wordpress-site-vs-theme/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTIMESTAMPS0:00 Welcome to Marketing and a Mic2:18 What is a WordPress Theme Template?6:42 Drawbacks to Consider with Theme Templates11:56 What is A Custom WordPress Site?13:48 Advantages of a Custom WordPress Site21:10 Which Should You Choose?24:30 Final Thoughts
25:32 11/18/22
The One SEO Practice Every Business Should Be Doing | Episode #92
While there are lots of SEO tactics that need to be applied on an ongoing basis, there is one in particular that Google is doubling down on. We’re going to highlight the one SEO practice every business should be doing and what you can do to improve your website ranking.To watch the full video of this episode visit: https://fusiononemarketing.com/seo-factors/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic4:14 Making Content that Matches Search Intent6:00 Think Search Intent vs. Keywords9:25 Writing Powerful Headlines10:56 Including More Focused Topics13:37 Including FAQs on your website16:25 Delivering E-A-T Worthy Content18:46 Final Thoughts
20:21 11/4/22
Landing Page vs Website: Which Do You Need? | Episode #91
Landing pages and websites are both customized to cater to potential customers, but they serve 2 very different purposes. So, do you need a landing page, a website, or both?In this episode, we're going to help decide by explaining the specific purposes they provide in grabbing your customer’s attention.To watch the full video of this episode visit: https://fusiononemarketing.com/landing-page-vs-website/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps0:00 Welcome to Marketing and a Mic1:14 Landing Page vs. Websites: The Basics6:07 Which is Best for You?7:43 When to Use a Website11:20 When to Use a Landing Page14:34 Final Thoughts
15:45 10/21/22
Google Display Ads vs Search Ads: Knowing the Difference | Episode #90
Advertisers spend millions of dollars yearly on Google Ads for one simple reason: they work. However, which type of ad is better for your business?To help avoid wasting your marketing dollars, we are going to explain the differences between Display Ads and Search Ads so you can better determine which is right for you.To watch the full video of this episode visit: https://fusiononemarketing.com/google-display-ads/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:39 What are Search Ads?4:34 What are Display Ads?6:15 Display Ads vs. Google Search Ads10:18 When to Use Search Ads16:23 When to Use Display Ads22:37 Final Thoughts
23:43 10/8/22
How to Create Attention-Grabbing Google Posts | Episode #89
There's a hidden gem in your Google Business Profile that small businesses can use to their advantage: Google Posts.We'll show you how to create click-worthy Google Posts to help your business stand out and promote offers, events, products, and much more.To watch the full video of this episode, visit: https://fusiononemarketing.com/create-google-posts/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:17 Types of Google Posts You Can Share10:03 How to Catch the Reader's Eye13:45 Things to Avoid16:54 Important Tips22:10 Final Thoughts  
23:21 9/24/22
Scaling Your Business For Change | Episode #88
Is your business ready for change or growth? You’re first thought might be “of course!" However, that may not be true if you haven’t taken a hard look at some key elements of your business. We're going to talk about steps to take in evaluating your business's "readiness"  for change, and a great process to help you get there.To watch the full video of this episode visit: https://fusiononemarketing.com/scaling-your-business/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:03 Scaling Your Business4:17 Leadership Clarity12:40 Infrastructure20:00 Sales & Marketing22:53 Cash27:02 Final Thoughts
28:05 9/9/22
Achieve Business Goals Using the CIGAR Method | Episode #87
We’ve come across a great process to help determine the current realities of your business, your desired outcome, and the action steps to get where you want to go.We're talking about the CIGAR method - tune it to find out what this is and how you can apply it to your own goals.To watch the full video of this episode visit: https://fusiononemarketing.com/achieve-business-goals-cigar-method/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketingLinkedIn: https://linkedin.com/company/fusion-one-marketing/Instagram: https://instagram.com/fusiononemarketingTwitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:02 What is the CIGAR Method?3:37 Breaking Down the Steps9:40 How to Implement the CIGAR Method11:15 Final Thoughts
12:50 8/19/22
New LinkedIn Features and Updates | Episode #86
With 830 million members worldwide, LinkedIn sits on the throne as THE platform for professional networking, business relationships, and job opportunities. And its capabilities are only getting better. We're going to show you some of the latest LinkedIn features that will help expand your reach and connect with the right people.To watch the full video of this episode visit: https://fusiononemarketing.com/new-linkedin-features/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes: 0:00 Welcome to Marketing and a Mic2:57 Creator Mode Explained11:10 New Creator Mode Features18:27 Final Thoughts
19:40 8/5/22
Customer Retention Strategies to Keep Your Customers Happy | Episode #85
What’s better than acquiring new customers? Answer: Keeping your current ones.Maintaining your current customers can be cost-effective, profitable, and even easier than customer acquisition. We're going to talk about brand-tested customer retention strategies to keep your current customers loyal, happy, and engaged.To watch the full video of this episode visit: https://fusiononemarketing.com/customer-retention-strategies/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:55 Calculate Your Customer Retention Rate5:25 Create a Customer Loyalty Program8:52 Send Engaging Emails to Existing Customers14:59 Create a Smooth Process19:44 Capitalize on Data Collection24:01 Final Thoughts 
25:21 7/22/22
Social Proof: What It Is And Why It Matters | Episode #84
When it comes to making a purchase, is your decision influenced by what others are saying about it? Social proof is a strategy that many of us rely on when validating a product or service.  In this episode, we’re going to explain why this is such a powerful marketing strategy, and all the ways you can use social proof to generate more sales.To watch the full video of this episode visit: https://fusiononemarketing.com/social-proof/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:13 What is Social Proof?3:39 Online Reviews7:43 User-Generated Content10:47 Case Studies12:48 "Wisdom of the Crowd"15:21 Awards, Certifications & Achievements19:28 Final Thoughts
20:44 7/8/22
Business Blogs: Why Your Website Needs One | Episode #83
Blogs drive traffic to your website, help promote your business, improve your online rankings, and build trust with potential customers. We're going to highlight the many benefits of having a blog on your website, and how to create blogs that search engines love. Set your reminder button so you don't miss an episode!To watch the full video of this episode visit: https://fusiononemarketing.com/business-blogs-why-your-website-needs-one/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:16 Why Your Business Needs a Blog3:52 It Improves Your SEO9:59 It Drives Website Traffic13:50 It Builds Value and Brand Authority16:47 It Builds Customer Trust19:27 Wrap Up
20:25 6/17/22
5 Google Business Profile Features You Need to Know About | Episode #82
Google Business Profile is a great tool that helps customers not only find your business, but learn more about what you offer, and connect directly to your website. We're going to show you 5 GBP features that help make it easy for customers to discover your products or services and earn you more potential sales.To watch the full video of this episode visit: https://fusiononemarketing.com/google-business-profile-features/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic!1:57 Your Google Business Profile3:25 Products and Services8:30 Add Attributes11:07 Call to Action Buttons14:00 Messaging16:33 Google Posts22:43 That's a Wrap!
23:48 6/3/22
How to Track the Success of Your Marketing Efforts | Episode #81
Do you know how profitable your marketing is? If your business has a website and uses social media, SEO, and online ads, you should be tracking all your marketing efforts. We're going to show you what tools are available to track the effectiveness of all your marketing efforts and how this can greatly improve your ROI.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-measure-marketing-success/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes0:00 Welcome to Marketing and a Mic!2:10 What are Marketing Metrics?3:02 Website Marketing Metrics5:29 Website Metrics to Track7:03 SEO Marketing Metrics8:24 SEO Keyword Tool10:38 SEO Metrics to Track11:36 Social Media Marketing Metrics14:54 Social Media Metrics to Track15:40 PPC Marketing Metrics17:35 PPC Metrics to Track18:30 PPC Metric Tools21:39 Social Media Ad Tracking22:38 DASH - Powered by Fusion One Marketing24:34 That's a Wrap! 
25:21 5/20/22
Social Media Platforms - Which Should You Advertise On? | Episode #80
If you’re a business looking to advertise but have no idea what social platform is right for you, this is your show.We’re going to break down 3 of the top social media advertising platforms and share which is best for certain industries and some helpful best practices to create a lead-generating ad. To watch the full video of this episode visit: https://fusiononemarketing.com/social-media-platforms/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:16 Instagram Ads1:57 Types of Industries for Instagram Ads6:04 Instagram Advertising Best Practices11:01 Types of Industries for Facebook Ads17:37 Facebook Advertising Best Practices21:00 Types of Industries for YouTube Ads28:25 YouTube Advertising Best Practices32:40 Recap & That's a Wrap!
33:37 5/5/22
How to Build a Social Media Marketing Strategy | Episode #79
Whether you are new to social media or need a better strategy, this show is for you. We’re going to cover platform tips, content creation, and social media best practices to help build your brand awareness and increase your customer base. To watch the full video of this episode visit: https://fusiononemarketing.com/social-media-marketing-strategy/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic!1:54 The Basics9:29 Best Practices11:09 Hashtags16:16 Inviting Others 18:12 Platform Tips 23:34 Driving Website Traffic25:02 Communication Features28:15 Recap & That's a Wrap! 
29:20 4/22/22
The Importance of Online Reviews | Episode #78
A lot of businesses understand the importance of online reviews, but they may not understand exactly WHY they are so important for your online presence. We're going to share with you an effective and powerful way to get a steady stream of online reviews and get customers calling.To watch the full video of this episode visit: https://fusiononemarketing.com/the-importance-of-online-reviews/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:[00:00] Welcome to Marketing and a Mic![1:41] Social Proof Drives Purchases[3:24] Seem More Trustworthy[5:51] Make Your Business More Visible[8:05] Creating Business Profiles[9:22] Making it Easy for Customers to Leave Reviews[10:06] FOM Review System[16:12] Review Cards[17:30] Responding to Reviews[19:23] Recap & That's a Wrap!
20:31 4/8/22
Website Optimization: How to Improve Your Online Rankings | Episode #77
What matters when it comes to website optimization and improving your online rankings?We’re going to give you a step-by-step guide on what your website needs to have to boost its SEO rankings and examples of how to do it.  To watch the full video of this episode visit: https://fusiononemarketing.com/website-optimization/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes: [00:00] Welcome to Marketing and a Mic! [02:30] Creating Useful and Consistent Content[08:25] Page Speed[13:50] Internal Links[1:55] Incorporate Your Location[13:32] Engage with Connections & Colleagues[20:45] On-Page Experience[24:56] Recap & That's a Wrap!
26:02 3/25/22
Google Trends that Will Put Your Ads on Top | Episode #76
How will new privacy guidelines, automation, and other Google trends impact your online ads? We're going to show you some new Google capabilities that will help put your ad on top. #GoogleAds #digitalmarketing #marketingTo watch the full video of this episode visit: https://fusiononemarketing.com/google-ad-trends-that-will-put-you-on-top/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam
17:53 3/11/22
How to Use LinkedIn for B2B Marketing | Episode #75
LinkedIn is a social platform built for business networking and it works exceptionally well for generating B2B leads. We’re going to show you 7 great ways to use LinkedIn to achieve your marketing goals.To watch the full video of this episode visit: https://fusiononemarketing.com/linkedin-for-b2b-marketing/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes: Time Stamp Notes: [00:00] Welcome to Marketing and a Mic! [01:06] Turn Your Page into a Conversion Page[05:43] Showcase Pages[08:19] Identifying Key Decision Makers[11:06] Refrain from the Cold Lead Approach[13:32] Engage with Connections & Colleagues[15:06] Participating in LinkedIn Groups[17:50] Following Suggested Content [19:48] Recap & That's a Wrap! 
20:50 2/18/22
SEO Strategies to Win the Rank War | Episode #74
Search engines use a specific SEO checklist to ensure they give users the most accurate and trustworthy information online. This criterion has everything to do with online visibility and rankings.We're going to show you 5 SEO strategies that will help give your business a boost in search results.To watch the full video of this episode visit: https://fusiononemarketing.com/seo-strategies-to-win-the-rank-war/ To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:[00:00] Welcome to Marketing and a Mic![01:00] SEO Basics[02:21] Long-Tail Keywords[04:48] Long-Form Content[09:20] Core Web Vital Signals[14:00] Video Key Moments [19:17] E-A-T (Expertise, Authority & Trust)[23:30] That's a Wrap!
24:28 2/4/22
How to Start a Podcast: Step-by-Step Guide | Episode #73
If you’ve been thinking about starting a podcast, this is the show for you. We’re going to walk you through the process step by step and give you the confidence to start your podcast show.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-start-a-podcast/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:[00:00] Welcome to Marketing and a Mic![01:02] Planning Your Podcast[01:38] Determine Your Target Audience[02:36] Know Your Content [03:36] Plan Show Topics in Advance[05:11] Name Your Podcast[06:48] Choose Style & Frequency[08:56] Preparing Your Podcast[09:05] Run of Show[13:20] Streaming Platforms[14:56] Audio Only Platforms[15:52] Launching Your Podcast[16:05] Choose Hosting Site[20:14] Get Listed in Directories[21:04] Podcast Equipment Tips[22:24] That's a Wrap!
23:24 1/28/22
In-House Marketing Team or Hire an Agency: Which is Better? | Episode #72
Whether you’re a small start-up or an established business, you need marketing. The good news is you have options. Is it better to build a marketing team internally or hire an agency to get the job done? We’re going to break down the pros and cons of each to help you make an informed decision on what’s best for your business.  To watch the full video of this episode visit: https://fusiononemarketing.com/agency-vs-in-house-marketing/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:[00:00] Welcome to Marketing and a Mic![01:02] Agency vs. In-House Marketing[02:41] Pros of In-House Marketing[04:48] Cons of In-House Marketing[09:12] Pros of a Marketing Agency[13:33] Cons of a Marketing Agency [16:59] That's a Wrap!
18:40 1/21/22