Show cover of In the Loupe

In the Loupe

In the Loupe is a weekly podcast hosted by Punchmark & The Smithee Group, two leaders in the online jewelry industry. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

Tracks

Merchandising and Displaying Your Jewelry In-Store and Online ft. Larry Johnson
Larry Johnson is one of the most experienced jewelry showcase and display consultants in the industry. He’s worked with stores around the world, helping them increase profits and sales by keeping the customer in mind first. Visit his website and download his free guide to Top 10 Gift Idea Concepts:  larryjohnsonconsulting.com/top-10-gift-idea-conceptSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
57:06 12/06/2022
Putting the "Success" in Succession & Retirement Planning ft. Stephen Barnes
"If you enjoy what you do, you'll never have to work a day in your life..." is how the saying goes. But anybody who has worked the holidays in retail understand that sometimes... work is work. We want you to feel prepared for when you start to truly consider retirement, which is why we brought Stephen Barnes on the podcast to discuss Succession & Retirement planning. There are a lot of decisions to be made, and we want you fully prepared for what is next, whether you are the retiree or the heir to the business.Learn more about Edge Retail Academy: edgeretailacademy.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
46:17 11/29/2022
How to Prep for Black Friday & Cyber Week 2022
It's that crazy time of year again!! We want our listeners to push the needle this year, and that's why we have The Smithee Group back again to share how your store should be prepping for Black Friday & Cyber Week. We want you to have your sales on lock, your promotion material created, and your strategy thought through so that you feel confident going into the most important time of the year for your business.Learn more about Smiling Rocks: smilingrocks.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
35:42 11/15/2022
Next Generation Jewelers & Nerd Jewelry ft. Arezzo Jewelers
It's no secret that retail jewelry owners tend to skew towards the older generations, which can feel intimidating for the few owners that are on the younger side. Vincent Spilotro, 2nd generation owner of Arezzo Jewelers is only 38 but has fast tracked his success by attending training sessions, finding mentors at jewelry shows, and continuing to ask questions and staying curious. Michael speaks with him to learn what he wished he had discovered earlier, what his holiday plans are, and how he stays abreast of current trends. Learn more about Arezzo Jewelers: arezzojewelers.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
37:54 11/08/2022
Elevating Jewelry Vendors With the New Punchmark Vendor Portal
Punchmark has been busily working on creating their next product, the Vendor Portal, which aims to provide a platform and content management system to Jewelry Vendors. It has been a massive undertaking the past few months, but a great case study on how to build a project, which is why Michael invited Aaron Plocharczyk, Lead Developer at Punchmark, to talk about the design and build process behind the Portal. We hope that this episode will provide a unique peak behind the curtain of what goes into a release of this scale and how we collaborate on a professional level! If you enjoy episodes like this, please let us know!Learn more about Smiling Rocks: smilingrocks.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
47:48 11/01/2022
How to Host a Guys Night ft. INOX
Male self-buyers are one of the prime target demographics for this upcoming holiday season for jewelers, which is why we are breaking down the best type of event to attractive these customers, the Guy's Night. Michael is joined by Sebastian and Cole from INOX to discuss how to host a successful Guy's Night, as well as some of the best ways to level up your displays to appeal to new shoppers this year.Learn more about INOX jewelry: inox-us.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
32:52 10/25/2022
Your Store Traffic Is Slowing Down, Now What?
Store traffic can ebb and flow throughout the seasons and years. It can be exhilarating when traffic is up and your marketing efforts are paying off, just like it can be demoralizing when traffic is down and you feel like things aren't going according to plan. The Punchmark Marketing team is here to walk you through some strategies on how to get your traffic back on track.Learn more about Punchmark's Digital Marketing plans: punchmark.com/digital-marketing-programLearn more about Smiling Rocks: smilingrocks.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
29:19 10/18/2022
102 Years of Excellence, Meet Ostbye ft. Craig MacBean
A business doesn't stick around for over 100 years if they aren't doing things the right way. Craig MacBean is the 4th generation President of Ostbye, and shares some of the key differentiating factors when it comes to standing out in the crowd of bridal vendors, his views on lab-grown diamonds, and teases some new products that are going to be coming to a jewelry retailer near you!Learn More: ostbye.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
40:42 10/11/2022
Making the World a Better Place One Smile at a Time: an Interview with Smiling Rocks
Smiling Rocks are a new lab grown diamond & jewelry business with a focus on giving back. Their jewelry has been worn on the red carpet by celebrities and influencers, but the most beautiful part of their jewelry is the 3% of every purchase that goes to charity. CEO & Co-Founder Zulu Ghevriya created this business with environmental impact as a focus, and have made strides to minimize their footprint on the world, going so far as planting hundreds of thousands of trees and removing thousands of pounds of ocean trash. But their philanthropy doesn't end there, they also are donating to Animal Protection, Medical Support for children born with cleft palates, and kids scholarships. This is a feel good episode, so don't miss out!Learn more about Smiling Rocks: smilingrocks.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
37:20 10/04/2022
A World of Jewelry In Your Pocket, Meet Virtual Diamond Boutique ft. Tanya Nisguretsky
A background in retail jewelry is a great way to find out exactly what most irks a jeweler. One of those is ordering a specific piece for a customer, paying for shipping insurance, and building up the moment just for the customer to feel like it misses the mark and to having to send it back. Tanya Nisguretsky, CEO and Founder of Virtual Diamond Boutique, seeks to provide a solution and allow retailers to show customers the wide world of jewelry so that when a piece is delivered, it's EXACTLY what the customer had in mind.Learn more about Virtual Diamond Boutique: vdbapp.comLearn more about Smiling Rocks: smilingrocks.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
32:54 09/27/2022
It's Time to Talk About TikTok Marketing
The fastest growing social media platform is made to feel authentic, unpolished, and fun. However, all of these adjectives contrast starkly with how many business owners try to portray themselves online. Most business owners want to be seen as professional, trust worthy, and intelligent, and it can be intimidating to let go and embrace the fun of making a TikTok! But don't worry, The Smithee Group team are here to give you some tips on how to start marketing in a different way!Send feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
30:42 09/20/2022
Meet Edge Retail Academy ft. Sherry Smith
Perhaps you are familiar with the phrase, "If it can't be measured, it doesn't matter"? Or maybe you've heard this one: "You can't fix what you can't measure." If either of these adages rings a bell, then you've probably also heard of the Edge Retail Academy and their tremendous work utilizing your POS data. We speak with Sherry Smith, Director of Business Development, about what KPIs should matter to every jeweler, and trends for the industry. This is not an episode you'll want to miss!Learn more about Edge Retail Academy: edgeretailacademy.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
34:15 09/13/2022
In the Loupe Episode 100
In the Loupe originally began under the name The Jeweler's Survival Kit, a podcast dedicated to coverage of the Pandemic's impact on the Jewelry Industry and how to adapt to an increasingly online retail space. We made the pivot towards e-commerce techniques, strategies, and tools, so that we could better educate jewelers and pull the industry forward. 100 Episodes later... and we still have more we want to share, and it wouldn't be possible without listeners like you! So THANK YOU for being a part of our journey. We promise to keep producing the best podcast episodes we can!Send feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
40:15 09/06/2022
Made by Malyia ft. Malyia McNaughton
Malyia McNaughton found her jewelry and lifestyle brand in 2014 to fill a gap in the market that she identified when she was searching out the perfect body chain for a music festival and came up empty. Rather than end her search there, she decided to try her hand at creating her own jewelry, which has grown from a small Etsy to eventually being worn by superstar Lizzo while hosting SNL! Malyia has grown with her business as well, and now serves on the board of directors of Black in Jewelry Coalition, the first international non-profit membership association dedicated to the inclusion and advancement of Black professionals within the gem, jewelry, and watch industry.Learn more and Shop Made by Malyia: madebymalyia.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
32:59 08/30/2022
Diamond Diaries, Becoming a Jewelry Retail Influencer ft. Alex Schlindwein
Alex Schlindwein is the Marketing Director and former General Manager of Kiefer Jewelers, but you might know her as @_diamond_diaries, her Instagram influencer alias she creates engaging and eye-catching content under. Mike spoke with Alex about what drove her to create content, what her goals are with the platform, and what easy content ideas she believes are winners. Follow Alex on Instagram: instagram.com/_diamond_diaries_/Send feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
38:03 08/23/2022
Why Everyone Needs to Be a LinkedIn Expert ft. Megan Crabtree
The misfit of the social media sphere, LinkedIn has long served as the primary place for humble brags about promotions. However, Megan Crabtree believes there more to the platform than Help Wanted ads and Bragging. LinkedIn allows users to have an authentic professional voice, something rare when compared to other social platforms, and Megan explains exactly how to amplify what you have to say. B2B or B2C, your voice deserves to be heard. Learn more about Crabtree Consulting: crabtreeadvisory.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
32:06 08/16/2022
An Interview with the Women’s Jewelry Association ft. Jennifer Markas
Jennifer Markas, the Executive Director of the Women's Jewelry Association joins us this week to talk about the impact WJA is making in the industry and the exciting initiatives the organization has coming up. Jenn shares in detail the difference that the community of WJA has on one another, the future of sustainability in the industry, and how we can all get involved to make a tangible impact. Send feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
33:12 08/09/2022
The Starting of Picup Media's Empire ft. Picup Media
You know them as brilliant minds behind one of the most transformative pieces of technology in jewelry e-commerce, the GemLightbox, but do you know their story? Their team is full of talented individuals, brilliant minds, and a 30 under 30 member. Michael sat down with Kevin Saw, Director of Finance and Operations at Picup Media, about their impact on the industry, making a splash with the GemLightbox, and what their next product will be.Learn more about Picup Media: picupmedia.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
44:18 08/02/2022
How to Host Million-dollar In-store Events ft. Megan Crabtree
Preparation is the key to success, and also the key to a successful in-store event. Megan Crabtree has helped a number of jewelers take their in-store events from the $300,000 range to the $1m+ realm. Targeted advertising with big payoffs, arming your sales representatives with data and incentives, and most importantly, learning from what goes well and what doesn't. It's all part of Megan's playbook that continues to payoff for jewelers. Listen in and start your preparations today!Learn more about Crabtree Consulting: crabtreeadvisory.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
36:11 07/26/2022
Running a Jewelry Store ft. Stambaugh Jewelers
If you're listening to this, chances are you already know that there's a lot more to running a jewelry store than just buying jewelry to sell to customers. The B2B2C model holds an incredible amount of nuance and space for exploration and trend-setting. In this episode, we interview Scott Stambaugh from Stambaugh Jewelers in Defiance, OH, about hiring a bench jeweler, upgrading your in-store branding, hiring employees, where e-commerce fits into the equation, and how the space has changed over the years.Visit Stambaugh Jewelers Website: https://www.stambaughjewelers.com/Send feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
47:04 07/19/2022
Our 2021 Predictions, and Speculating About Our Futures
Earlier on In the Loupe, we made some predictions (you might call them "educated guesses") about what was going to happen in 2022. So, were we right? Or did we lead you astray with some perhaps aspirational-but-not-realistic foresight? We are super excited to dive back in to some of those predictions and see if a career in fortune telling is in our future, or if we should stick to digital marketing and call it a day.Thank you to our sponsor: INOX Men's JewelrySend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
57:54 06/28/2022
What We Learned at the Biggest Jewelry Trade Show In the Western Hemisphere
JCK, the biggest jewelry show in the Wester Hemisphere just ended last week, and Michael wanted to hear how it was so he invited Stuart Blessman, Director of Digital Marketing at Punchmark, to recap how the show was, what the buzz was about, and which parties he thought were best! If you didn't get to attend this year, you'll get a full recap here!Send feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
24:33 06/21/2022
Make a Big Impact with Your Advertising (with Impact-Based Ads)
Say, do you remember that Christmas ad Apple made a few years back that made everyone cry? Here's a secret: it doesn't matter which one you remember -- they come out with a new one every year, and they're mostly all tear-jerkers. These emotion-inducing ads are forms of impact-based advertisements. Impact-based ads do more than sell a product. They sell a company, its ideas, and its values, sometimes without ever mentioning a product. And if you're selling jewelry, a product that runs almost entirely on emotions... well, welcome to your new marketing strategy.Send feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
29:38 06/14/2022
How to Sell to Gents ft. Nelson's Jewelry
Selling jewelry to men isn't the exact same process as selling jewelry to women. There's a different cadence to the sales transaction, with a focus on detailed specifics. Many jewelry stores are hesitant to jump in and start carrying men's jewelry in earnest, so we decided to speak with a jeweler who has cracked the code when it comes to selling jewelry to gents. Amanda from Nelson's Jewelry in Iowa talks about why she started selling to men, how the harvest season can impact the end of year sales volume, and what you can do to capitalize on the forgotten 50% of buyers.Visit their website: nelsonjewelry.com Thank you to our sponsor: INOX Men's JewelrySend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
19:44 06/07/2022
How Did You Get Your Name? ft. Various Jewelers
What's in a business name? It can mean everything to you, a banner that you and your employees rally around, and gives purpose and value to your business. For others, it can be as simple as appearing having a business name that appears in the front of the phone book so that more people call. And yet again, it could be as simple as the name of the owner(s). Mike interviewed a few business owners at the inaugural Punchmark Client Workshop about where their names originated. We hope you enjoy!Send feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
13:49 05/31/2022
Inside the Data and Growth of Selling High-End Goods Online ft. ClearSale
Imagine trying to convince your grandma to buy a nice pair of diamond earrings online - chances are she'll be skeptical at best, and potentially horrified at the thought. But the data shows that even if Grandma might not be hopping on the bandwagon, many consumers are. Luxury e-commerce has grown significantly over the past few years, aided by pandemic shut-downs and consumers who see a well-designed website as equal to a showroom floor. This episode, we're diving into the stats, data, and stories about luxury e-commerce with a special guest from ClearSale, a leading e-commerce fraud protection company.Learn About ClearSale: punchmark.com/clearsaleEnter the GemLoupe Giveaway: punchmark.com/loupeSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
47:38 05/24/2022
How to Make a Successful Digital Marketing Campaign
At some point in the year, you will probably be tasked with creating a marketing campaign. Regardless of whether it's for Black Friday, Christmas, or Valentine's Day, your goal should be the same: drive traffic to your brick and mortar showroom, and your digital showroom (aka, your website). Instead of starting from scratch for the hundredth time, listen to this episode for tips on how to follow a tried and true recipe for a successful digital marketing campaign that you just might find yourself replicating with every holiday season...Enter the Giveawaypunchmark.com/loupeSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
34:06 05/17/2022
This Is How We Do It! Fix Your Marketing Today
You can't fix what you can't measure, so you need to be measuring everything! The state of play for online marketing is constantly shifting and adapting to the will of the Google Algorithm, and it is a full time job staying on top of what is working and is not. Mike speaks with Stuart and Hope about where things stand, how they've changed in just last few months, and what they do for our digital marketing clients to get them more e-commerce sales.Enter the Giveaway for a Picup Media GemLoupe!punchmark.com/loupeSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
32:50 05/10/2022
Branching Out with Your Business: Opening 2nd or 3rd Locations ft. Robert Irwin Jewelers
2021 was one of the best years ever to be a jeweler. After the relative loss of 2020, most stores had record years last year and are continuing to see that success grow. Is this you? If you're considering expanding to a second or third location in the near future, there are some things you'll want to know about how to keep your business unique and thriving throughout multiple locations. This episode we are speaking with Howie from Robert Irwin Jewelers who has opened FIVE locations to uncover everything that goes into expanding a business without losing that familiarity that your long-time clients know and love.Visit their website: rijewelers.comThank you to our sponsor: INOX Men's JewelrySend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
30:42 05/03/2022
Jewelry Organizations and the Role They Play ft. RJO
Jewelry organizations are an important part of the jewelry ecosystem, providing a valuable mediation between vendors and retailers, and hosting annual trade shows where retailer members can experience valuable face time with the vendors they wish to carry in their store. Michael spoke with three board members of one of the biggest jewelry organizations in the world, RJO. RJO is unique in that it's member owned, and with the combined weight of 1200+ retailers and vendors, they feel they are only just getting started!Learn More About RJOrjomembers.comSend feedback or learn more: punchmark.com/loupeLearn about Punchmark's website platform: punchmark.comLearn about The Smithee Group's marketing services: thesmitheegroup.com Punchmark on Facebook The Smithee Group on Facebook
50:18 04/26/2022