Show cover of Podcast SoundAdvice with Phyllis and Kelvin Nichols

Podcast SoundAdvice with Phyllis and Kelvin Nichols

SoundAdvice Podcast with Phyllis and Kelvin Nichols is for business people looking to make an impact. We cover how-to tips to expand your reach, create genuine connections and grow a client list of raving fans. We're here to help you share your vision and your voice. SoundAdvice is showing you how to amplify your message. Because who you are, and what you do, matters.


Trends in Podcast Content with Delia Peterson EP 56
Today I’m talking to a new SoundAdvice team member Delia Peterson. She helps us with written content to support the podcasts we edit and publish for clients. She also does this for the Impact Theory podcasts, all 5 of them, among her other clients.   A mutual friend and business peer Diane Luzny connected us and Delia being the go-getter she is, reached out and we hopped on a call and talked like we were old friends. She’s the founder of The Written Podcast Agency and is here to talk podcast notes and supporting content.    Delia approaches her writing from a place of creativity. She’s a non-fiction creative writer which is perfect for podcasts.   She started by interviewing others for her own podcast (that she didn’t want to admit was really a podcast) and fell in love with the research and writing. She realized she could take the wisdom and insights they shared and add context and resources to create something that was actionable.   Since she’s all about action, she shared the key aspects she considers important for the notes she writes:   The information has to be compelling to the reader.   How can we highlight the guest in the best way?   Understand the goal of the podcaster – who are they serving.   Build a community to have and share value.   She also shared her favorite trend. YouTube. (See our post about that here) She uses YouTube chapters so the audience can quickly find the part of the content that is most relevant to them.  Delia also shared how to “listen differently” when you are creating your notes. It’s about the conversation to be sure but pay attention to the comments or the info that sparked an idea or an unexpected topic.   Know your keywords. Here’s her tip to help you find ideas to tie back to your content. Google your keyword or phrase and see the titles that come up. Get ideas for framing your content in a way that would show up in that type of search. This is genius and something anyone can do.   Delia’s #soundadvice: Be you.   She explained that she used to try to minimize her high energy to help others feel comfortable or stay quiet when she wanted to speak up. No more! She is unapologetically being the real Delia and has never been happier. That’s a great bit of inspiration we can all appreciate.  The Delia I’m getting to know is smart and fun and generous. Bonus: she let our listeners know to reach out and connect. She’s open to helping, answering questions, and meeting other smart, interesting people. No sales pitch or agenda just a great chance to create connection. I hope you take her up on it!   Connect with Delia:  Website  Instagram  Learn more about your ad choices. Visit
23:13 10/28/2021
Why You Should Publish Your Podcast on YouTube EP 55
If you have a podcast, it’s time to get it on YouTube.   For some time now we’ve been advising our clients to put their podcast on YouTube. No video required. It’s now a part of our podcast start set up process.   If you host with Libsyn (use code: soundadvice to get a month for free) you can link your YouTube channel and when you publish a new episode it will go to all the apps and to YouTube.   How-to-info to link your show to YouTube on Libsyn.  It shows up in about 4 hours or so after publishing. We also create an episode image and upload that when we schedule the podcast. That way, the image that shows up on YouTube is specific to that episode. If you don’t have artwork to upload, it will use your podcast cover image.   Why YouTube and why now?   In 2019 Edison research shared that 40% of podcasts had listens on YouTube. In 2020 YouTube was the number one place for podcast searches. That bested both Apple Podcasts and Spotify, the previous 1 and 2 search choices.  YouTube is the content app of choice for some people, and they use it for all types of content, not just video.   You might be surprised to learn that YouTube just launched their own podcast! It’s called The Upload: The Rise of the Creator Economy. Just 5 episodes in when I recorded our episode.  Audio has become a bigger focus for the platform. They are looking to align with the rising social audio trends. Which brings me to ask, why aren’t you?   In 2020 YouTube reported that music streaming was bigger than ever. Over 77 million people subscribe to the YouTube Music platform. It’s clear that audio-only content offerings are popular on the platform.   YouTube is paying attention and jumping into the action. Audio content is here to stay. The key for creators is to make sure users can find them on their preferred platform. For many, that’s YouTube.   Not on Libsyn? No problem, here’s a short video showing you how to convert your mp3 audio files to mp4 video files. There are a number of ways to do this without needing any expensive software.   I suggest the Chrome plugin Convertio. It’s free and easy to use.   If you’d like help with your podcast strategy, send an email to podcast@     Subscribe to our YouTube Channel  Episode Notes and Resources  Learn more about your ad choices. Visit
04:41 10/27/2021
Everybody Pulls the Tarp with Andrew Moses EP 54
Welcome Andrew Moses! He joins us on the podcast to talk about his podcast Everybody Pulls the Tarp, networking, starting a non-profit, sports and more.   Andrew is focused on sharing stories of athletes, Olympians, CEO’s and other leaders. They all share one common thread; a willingness to do what it takes to be successful and to lead successful teams.   Andrew shares his behind-the-scenes story about the meaning of “everybody pulls the tarp” his podcast title. It’s a mantra and a mindset for Andrew. It’s an attitude that encompasses doing what needs to be done, no matter the job description or title.    “Great teams and great organizations are powered by individuals who contribute in unexpected ways.”   Andrew shares his “secret sauce” around finding great guests. His strategy is one that anyone can use (if you aren’t doing this you have to start!) and as a networker, he uses his personal and professional contacts to reach out to people who are “tarp pullers.”   Andrew didn’t start with a big audience, and early on he realized that persistence was required to carry on. He was happily surprised at the power of the audio content. His show continues to grow garnering more downloads every week.   Networking is key for Andrew. He learned how to build a network by being himself and bringing value to others.   “Go into interactions thinking about what you can give instead of what you are going to get.”  Hear how Andrew puts this into practice. It’s a cool ripple effect when you give first. He reminds us that focusing on things that you are passionate about means this doesn’t feel like work. It’s fun and gives him the chance to meet interesting people every week.  Hear Andrew’s #soundadvice. Do it for the listeners! (We love that advice) Andrew shares his perspective and it’s exactly what you need to hear if podcasting is something you’re considering.   Andrew’s recommended episodes:   Manny Dosanjh: 8 Hour Drives   Samantha Harris: The Cog in the Wheel Mindset   Tessa Virtue: 3x Olympic Gold Medalist  Connect with Andrew:    Everybody Pulls the Tarp Website  Instagram  Newsletter  LinkedIn  Learn more about your ad choices. Visit
28:52 09/30/2021
Recording Software SoundAdvice - Riverside Edition EP 52
Kelvin and I are sharing our recommendation for the recording software we consider one of the best. We’re using this platform and advising our clients to use it as well.   This is one of the things that we are asked about the most. For good reason. Recording good quality audio shouldn’t be hard to do, or overly expensive. There are lots of options out there and we’ve tried many of them. Clients send us files recorded in a variety of ways.   Deciding what to use depends on your podcast style and set up. Here are a few key factors to consider:   Will you need to record multiple people (or more than 1) in multiple locations?  Do you want an easy way to invite guests to the session?   Is video a consideration for collaboration? Do you want to record the video?   How often do you record and how long are your episodes?   Cost for the platform   Ease of use   If you are using Zoom or Squadcast or are considering using Zoom or Squadcast to record your podcast episodes, please take a few minutes to consider if either of those will do everything you need.      In addition to the research, he also talked to various platform representatives at a recent Podcast Movement Conference. That and the results from our early tests have made it easy to make our recommended platform  Here are a few reasons why we want you to check out this platform:   Quality Audio. Locally recorded uncompressed WAV audio for every guest.  Video Capabilities. Local recording of up to 4K video resolution if needed.  Up to 8 recorded participants. Schedule and invite up to 8 guests with one click. Guests and producers join with one click.  Mediaboard. You can upload audio and video files by dragging them to your media library. You can play them during the call or recording.  Separate Audio/Video Tracks. Each participant has a separate track for more control in post-production.  Audience Link. Share the recording with anyone and they can watch or call while you are recording with your guest.  There’s much more including producer mode and controls, streaming capabilities, and screen sharing.  Price. While they don’t offer a free version, they do give you free time to check out the platform and their monthly options are much less than Squadcast, especially if you want to record video.   That's a pretty good list of reasons to use  There are two things Riverside,fm can’t fix  First is a bad internet signal or internet drops when recording. If you are going to podcast, pay for the internet speed upgrade if you can and ask your guests to log in at a place where they have reliable service.  Wi-Fi at Panera or other public places is just asking for trouble.   Which brings me to the second issue. Control of the ambient sound in your space. Almost all of us are recording in a home office (or closet or some other living space) or at work. It may not be possible to control everything, but do your best to minimize paper shuffling, tapping on the table, typing, squeaky chairs (guilty) and of course take care of things like silencing your phone, watch etc. for best results.    There you have it. Not only our recommendation, but we'll be moving to for our podcast recordings.   We’ve created a how-to video to help you get started. It’s easy and intuitive and we save you time so use this to make set up on the new platform simple.  One last thing I forgot to mention... gives you 1 free hour of recording time when you initially sign up, no credit card is required.    You can use our affiliate link:   We’re going to interview one of the owners of Riverside soon – they just launched 2.0 and there are some cool new features coming. You can count on us to keep you up to date.   If you try out reach out and let us know what you think. You can email us at or DM us on IG at soundadvicefm   We’d love to hear from you.   Learn more about your ad choices. Visit
10:56 09/29/2021
Travel Tips with Jamie Weitl EP 52
Please tell me it’s time to travel to some exotic beach destination.   After listening to this episode, you’re going to want to plan your next vacation!   Jamie Weitl, the founder of Pineapple Escapes and the Travel Tidbits podcast joined us to talk about travel (of course) and podcasting.   She’s always coming back from some place fabulous or she’s packing to go. Sometimes both! This summer she’s already been to Disneyland, Cancun, Mexico (another location), and on a Disney cruise.   Traveling with COVID? It’s possible to travel safely. Jamie and her team keep up with the many requirements and protocols that are changing, sometimes daily.   She encourages people to travel and be prepared to be flexible. Know what to expect before you go and set expectations if traveling with children.   Mindset is important. Having fun is possible even when taking a few extra measures to ensure you and your family stay safe. Jamie is a go-to expert. Let her plan your next trip and she will get all the details, so you’ll know exactly what to expect.   In Jamie’s words, “a mask isn’t going to ruin my trip” and COVID doesn’t have to ruin yours either.   Putting the Travel Tidbits podcast together is a team effort. Jamie includes all her agents (20!) so arranging who is going to record and what topic is up next is something they manage as a group.   She’s a planner and works on content months in advance. She also has flexibility so if something timely comes up, that can be added to the schedule.   Jamie’s advice is to make the jump into podcasting. If you have something you want to share, get started and be ready to take some time to invest and embrace the learning curve. She waited for over a year and realized that hitting record is the only way that happens. (We totally agree!)   Here are a few episodes you can check out to get familiar with the Travel Tidbits podcast and Jamie’s team.   Why to Use a Travel Agent   Universal for Potter Nerds Part One   Universal for Potter Nerds Part Two     Pineapple Escapes Website   Pineapple Escapes Instagram  Jamie Instagram  Learn more about your ad choices. Visit
24:03 09/23/2021
The Long Game with Sandra Scaiano. EP: 51
Sandra Scaiano joins us on the podcast to talk digital marketing, online memberships, big picture work, and of course, podcasting. Sandra has the unique (and covetable) ability to help her clients imagine the big picture, the vision for their business. She also has the tech skills to help those big ideas come to life. People who work with her, get results. It’s no wonder that’s she’s always busy and creating a course so even more people can get access to her genius. Why the Long Game? Podcasting is an outlet for Sandra to share her stories, her knowledge, and her creativity. She embodies the “long game” philosophy. She’s all about building the foundation of your business. When you do that well, then growth and scaling can happen. “It’s that consistency piece.” Sandra figured out how to add podcasting to her business in a way that works for her. She’s the content expert and has a VA to help her with her workflow. She does solo episodes and mixes in interviews as well. She shares why having a viewpoint (and sharing the perspective of others) is important to her. She’s also intentional about sharing what is truly important to her. Find out how she decided to highlight content around the Black Lives Matter movement. It was unique to her and it resonated with her audience. “You have to have a vision for what you want to say.” Hear Sandra’s take on Clubhouse. She dived in to get her own opinion about the platform and shared some of her early learnings about how it can work. She outlines a strategy that big brands are using that you could translate to your business. Connect with Sandra: The Long Game Podcast Sandra on Instagram Sandra on Pinterest     Resources: Headliner The Long Game is . . . Happiness The Trifecta, Onboarding, Automations, and Segmenting Love Your Voice with Kelly Burge Learn more about your ad choices. Visit
27:38 09/09/2021
How to Make Your Editor Happy. EP: 50
Your editor wants your podcast to sound AMAZING. Recording doesn’t have to be challenging. We want to make it easy for you. We’ve talked about your recording setup, what software to use, and reviewed microphone options. Here are a few tips that will help your editor. In the words of Jerry McGuire, help me help you. (I just realized how old this reference is, so linking to the movie in case you’re wondering what the heck I’m talking about.)   Things you can do to make you an editor favorite: ·      Test. Test again. Test a little more. Get your settings dialed in so when you hit record for real you know it’s going to sound great. ·      Set up in the same location every time if you can. It makes it easier for you AND it gives you a consistent sound quality. ·      Record 5 to 10 seconds of dead air (silence) so the editor can listen for fan noise, hums from your microphone, etc. to isolate and remove them. ·      Stay the same distance from your microphone. When you move closer or farther away, or if you turn your head it’s going to change how you sound. ·      Prepare. You don’t have to be scripted, but when you have notes or at least a few bullet points it will help you stay on track. ·      When you make a mistake – it’s okay. Take a pause, gather your thoughts, and start over. Our editing team will fix the error and make sure it’s edited properly. ·      Use a pop filter. It will eliminate heavy rushes of air or breathing sounds. ·      Turn off other devices. Laptops, tablets, phones, watches, fans, etc. There’s nothing more frustrating than a great track interrupted by a phone alert. Things to avoid doing so editing continues to adore you: ·      Avoid touching the microphone. If you are using earbuds, make sure the microphone part isn’t rubbing your clothes or hair. ·      Don’t touch the desk or microphone stand. ·      Don’t type or tap the table or clap for emphasis unless you want that to be in your podcast. ·      Don’t stop the recording. One take! If you mess up, pause, start again. A single track (even with lots of errors) is easier to edit and will sound better for your listener. ·      If you are not speaking, don’t assume you can’t be heard. Chair squeaks, typing, shuffling papers; all sorts of fidgeting will be picked up. Editing wants your show to sound amazing. When you find a setup that works for you, stick with it. You can be confident that your show will sound consistently good without a big hassle each time you record. Have a question you’d like Kelvin to cover? Email: and he’ll get you an answer.   Happy Podcasting.  Learn more about your ad choices. Visit
11:42 09/08/2021
Jennifer Owens talk Breadwinners, Content and Podcasting EP: 49
Jennifer Owens, one half of the genius behind the Breadwinners podcast was our guest on this episode. Jennifer is an editor and content strategist, advisor and advocate, board member and speaker. While Jennifer can find stories anywhere, her passion lies in women’s issues, workplace and parenting trends. She is a quotable public speaker and is featured regularly in major media worldwide. Her co-host Rachael Ellison is an organizational development consultant and certified executive coach. Learn more about your ad choices. Visit
28:04 06/24/2021
How to Be a Better Person with Kate Hanley EP: 48
Today’s guest Kate Hanley podcaster, author, New York Times bestselling ghostwriter and personal development coach. Her books include Stress Less, A Year of Daily Calm, The Anywhere Anytime Chill Guide, and How to Be a Better Person, 400+ Simple Ways to Make a Difference in Yourself--And the World. Her podcast, How to Be a Better Person with Kate Hanley publishes every weekday. She’s published over 460 episodes and has seen her audience continue to grow each month. Learn more about your ad choices. Visit
00:55 06/10/2021
Get Some Sugar for Your Lemonade with Ashley and Mel EP: 47
Ashley Valliere and Melissa Chatigny, the creators and co-hosts of Sugar for Your Lemonade joined us to talk about podcasting, subconscious imprinting, Olympic weightlifting (OMG) and more. Hear how they decided to join forces to create their podcast. They have such great energy and it’s clear they know each other well. They also share how the name “Sugar for your Lemonade” came to be. It’s perfect for the kind of content they share on their podcast. Learn more about your ad choices. Visit
23:55 04/29/2021
Planning, Organizing and Podcasting with Sarah Hart-Unger EP: 46
Doctor, mom, blogger, and podcaster Sarah Hart-Unger joins us on the podcast. She’s been blogging since 2004 and podcasting since 2016! She shares how creating content has helped her though different phases in life, and why she started podcast number two in 2020. Find out: • How Best of Both Worlds (with Laura Vanderkam) came to life. Great insight here about being open to possibilities from unexpected people. Learn more about your ad choices. Visit
25:16 04/22/2021
Jen Lehner Shares How She Started The Front Row Podcast EP: 45
Jen Lehner joined Kelvin and I on the podcast and talked about her journey starting her podcast. You’re going to love hearing how she got Gary Vaynerchuk to record the intro to her podcast. It’s such a good story and a great reminder that little bit of persistence and the willingness to ask is everything! She also breaks down how she got Seth Godin on her podcast. Not only that, he also wrote a blog post about her scuffle with Entrepreneur Magazine. Crazy and true. Learn more about your ad choices. Visit
24:56 03/11/2021
Patty Lennon's Podcast Story EP: 44
Patty is heading to her 3-year podcast anniversary later this summer! She and I had a great conversation about her podcast and of course she drops some #soundadvice too! Find out why Patty started her podcast and why she felt motivated to interview and highlight the amazing people that have helped her. She also explains why podcasting feels so "right now" for her and for her audience. (This is a great insight) Find out how the power of having a podcast content library has had an impact. Learn more about your ad choices. Visit
22:40 03/04/2021
Productivity #SoundAdvice from Expert Catherine Avery EP: 43
Today we are joined on the podcast with Catherine Avery, the creative genius and visionary behind the Uncluttered Office podcast. She launched in June of 2019 and publishes weekly. Her show is a blend of solo episodes where she shares her expertise (she's a great teacher) and interview episodes with other productivity experts. You'll love hearing how she brought her experience into her podcast. Learn more about your ad choices. Visit
19:06 02/25/2021
Conversations that Matter with Laura Prisc EP: 42
Laura is one of those people who understand the value of real conversations. Not superficial chit-chat but discussions about things that matter. She’s a great listener and has a natural curiosity about all kinds of things. Her podcast Making Space for Conversations That Matter is a great example of her gifted combination of genuine interest in people, and a willingness to hear the perspective from others. Learn more about your ad choices. Visit
21:29 10/15/2020
How to Be an In-Demand Podcast Guest EP: 41
Do you have a message to share? Are you looking to raise your business and personal profile? Do you want to highlight a cause that’s important to you? Being interviewed as a guest on podcasts is a great way to expand your reach and connect with amazing people. Podcasts are the perfect platform. The reach is real, the audience is there because they want to be and it won’t wreck your schedule. You can be THE person that people have on their “most wanted” guest list. Breaking it down on this episod Learn more about your ad choices. Visit
11:21 10/05/2020
Tech Tuesday: Microphone Tests EP: 40
Today I’m testing microphones. I’m not going to do the normal… there are two main types of microphones, blah blah blah. … because that is boring. What I am going to do is give you a sample recording of different types of mics that I own. There is no sponsored content here, just a number of microphones that I have accumulated over the last several years. My collection include both dynamic and condenser mics, purchased at different times for different purposes. 6 mics were tested. What's your f Learn more about your ad choices. Visit
13:07 09/15/2020
7 Easy Steps to Being a Great Podcast Host EP: 39
One of the best things about having your own podcast is the ability to interview smart, interesting people. These connections allow you to expand your personal and professional network all while creating amazing content. Even better, it’s a platform that you own and one that can potentially reach listeners world-wide. That’s why I’m breaking down the 7 Easy Steps to being a Fabulous Podcast Host Learn more about your ad choices. Visit
11:35 09/14/2020
Making Space for Your Ideas with Jen Liddy EP: 38
Jen started her podcast to be of service to her clients and others. She's a teacher and coach who knows how to pull the great ideas out of her client's heads so they can stop thinking and start taking action. One of Jen's superpowers is knowing how to develop messages that resonate. She shares how she does it and more in today's podcast. Learn more about your ad choices. Visit
19:04 08/13/2020
Podcast Recording Options for Every Set Up EP: 37
Don't let tech stop you from recording your podcast. There are lots of options and one (or more) will work for you. Kelvin outlines the most popular options and the pros and cons of each. Find the podcast recording option that works for you. Learn more about your ad choices. Visit
10:42 08/11/2020
My 3 Favorite Podcast Resources EP: 36
There are a lot of great resources available for podcasters. Today I'm sharing the 3 I like best. A host, a piece of equipment and recording software. All 3 help me record and publish great sounding audio content. See links in episode notes. Learn more about your ad choices. Visit
08:33 08/10/2020
Laura Vanderkam and the Best of Both Worlds Podcast Story EP: 35
Ep35 Laura Vanderkam Learn more about your ad choices. Visit
22:46 08/06/2020
Tech Tuesday: The Best Space for Recording Your Podcast EP: 34
Podcast recording best practices for your home and office. Kelvin shares the 5 key things that will help you record great quality audio no matter what space you use for your "studio." Learn more about your ad choices. Visit
11:13 08/04/2020
Podcast Trends Q3 2020 EP 33
Podcasting is growing up and it's changing how content is create and how it's consumed and that's a good thing. This quick rundown explains what's driving changes and how it's going to help podcasters moving into 2021 Learn more about your ad choices. Visit
05:44 08/03/2020
Google Puts Playable Podcasts In Search Results EP: 32
Podcast news from SoundAdvice. Google puts playable podcasts in search results. That means that people will be able to listen right from the results page! Google also says soon, you won’t need to type the word podcast at all – we’ll let you know when that update happens. Learn more about your ad choices. Visit
02:24 11/12/2019
4 No Cost and Low cost Podcast Recording Software Options EP: 31
We use 2 key standards when evaluating software.  One – does it provide us with great quality audio and two is it easy to use. Cost and accessibility are factors too but thankfully those are now less of a concern than they used to be since there are so many free or low cost options. Sharing the pros and cons of Zoom Zencastr Audcacity Squadcast Learn more about your ad choices. Visit
04:12 09/25/2019
The One Thing You Need for a Successful Podcast EP: 30
Podcasting doesn’t require any degrees or certifications or special training. Be willing to share what you know from your unique perspective. Today's episode details the one thing that will set you up for podcasting success.  Learn more about your ad choices. Visit
03:42 09/24/2019
Grow Your Audience with Reviews EP: 29
Grow our audience with reviews. I’m going to share one of the strategies that you can use to get your podcast noticed more often – by the apps and in all types of searches. Being easy to find means it’s easy for more people to subscribe and become part of your loyal audience. A podcast with more reviews is going to be considered more relevant than one with fewer reviews. Learn more about your ad choices. Visit
03:21 09/23/2019
Websites and Podcasting with Shannon Mattern EP: 27
One of the best things about podcasting is the opportunity to talk to amazing, interesting people. Today’s guest was introduced to me by a mutual connection. He thought she and I would hit it off and sent an email introducing us. She says you can think of her as your WordPress BFF – which is awesome and the truth! She has taught over 7,000 (non-techie) entrepreneurs how to build their own websites with WordPress using her Free 5 Day Website Challenge. Learn more about your ad choices. Visit
32:02 05/23/2019
Public Relations, Pitching and Podcasting EP: 26
Brigitte is back! Join Phyllis and guest Brigitte Lyons as we talk pitching and podcasting.  Today we focus on how to make your show great by booking amazing guests. This approach will help you shift your perspective. What if you got great guests who made news or taught you something new? Brigitte breaks down how-to! Learn more about your ad choices. Visit
23:14 05/14/2019