Show cover of Daily SEO Tips

Daily SEO Tips

Daily SEO tips by SEO veteran, Katherine Watier Ong


Episode 153: Can mixed content sites perform well in organic search?
Do you have a site with mixed content - both YMYL (Your Money or your Life) and other types of content? Do you know if that is best for organic traffic?Hello. Thanks for listening to SEO tips today.Here’s the takeaway: for that YMYL content to rank (and that’s content where Google thinks could have an impact on the searcher’s current or future well-being (physical, financial, safety, happiness, etc.).  You need to break the site in two.As you probably know, YMYL content needs to be created with a high level of expertise and authority.Yes, that’s the latest guidance from John Muller at Google - your non-YMYL content is probably dragging your site down. This came up in Google’s April  SEO office hours. Thanks for listening. Come back tomorrow for another SEO tip. 
01:05 7/14/21
Episode 152: Google updates its CTR Patent
Google updated its User CTR PatentHello. Thanks for listening to SEO tips today.Yes, they say that they don’t use click-through rates, but they just filed an update to their CTR patent. You should read Bill Slawski’s analysis to make up your mind. I’m in the camp of using user signals (and we know that Bing does), so I think it’s worth adding to your SEO processes.Thanks for listening. Come back tomorrow for another SEO tip. 
00:42 7/13/21
Episode 151: Google knows writers
Did you know that Google can figure out *who* wrote your site content?Hello. Thanks for listening to SEO tips today.John Mueller says they use something called recognition where they spot writing patterns that they know comes from a particular author, even if there isn’t a bio on the site. However, Google still recommends a biography and links to your author’s social media profiles. Now is the time to develop even deeper relationships with subject matter experts to write your content (vs. unknown ghostwriters). Search Engine Journal covers it in more detail.Thanks for listening. Come back tomorrow for another SEO tip.
00:52 7/12/21
Episode 150: Sharing Spotify Podcast for more exposure
Spotify had made sharing podcast content easierHello. Thanks for listening to SEO tips today.Spotify lets you share a specific timestamp from a podcast. When you tap the share button, you’ll see a toggle option that enables you to create a link for the particular spot in the podcast you want to share. This is also helpful as a host if you’re going to share specific mentions of resources or other people in your marketing promotions for each episode. Learn more here.Thanks for listening. Come back tomorrow for another SEO tip.
00:33 7/8/21
Episode 149: Subfolder vs Subdomain - Which is best for organic traffic?
Subfolders vs subdomain - which is more effective when you’re consolidating your website?Hello. Thanks for listening to SEO tips today.Here’s the tip (and is what I recommend to clients): moving to a subfolder almost always increases trafficBut don’t take my word for it. Rand Fishkin recently shared 14 case studies around how moving a subdomain to a subfolder (almost always) increases search trafficAnd how moving from a subfolder to a subdomain (almost always) decreases search traffic. I’ve added a link to his tweet thread on my site. Thanks for listening. Come back tomorrow for another SEO tip.
00:41 7/7/21
Episode 148: RSS feeds and brand follows
Let’s talk about RSS feeds.Hello. Thanks for listening to SEO tips today.Google recently announced an updated use for RSS - allowing users to follow brandsI spotted this announcement on the Chromium blog - an option to enable Android users (using Chrome Canary) to follow their favorite websites and opt into RSS feed updates via a “follow” button. Just when you thought RSS had died - here’s another reason to keep it alive and up to date. I kid, of course, as Bing LOVES RSS feeds and podcasts are based on RSS.So make sure that your RSS feeds are accessible by search engine bots and go ahead and upload them into Google Search Console and Bing Webmaster Tools.Thanks for listening. Come back tomorrow for another SEO tip.
01:05 7/6/21
Episode 147: Google I/O updates that impact SEO
Let’s talk about the Google I/O Updates that impact SEOHello. Thanks for listening to SEO tips today.Here’s a quick overview of the updates from Google I/O that impact SEO.1. Google announced their new natural language engine - that they call MUM (the Multitask Unified Model). This model will allow them to answer sophisticated queries such as: "I’ve hiked Mt. Adams and now want to hike Mt. Fuji next fall. What should I do differently to prepare?"  It also gives users answers from different search verticals and harvests information from over 75+ languages. Google pulls information from various sources: Lens, Photos, YouTube, Google Search, Gmail, Maps, and Shopping. It can understand implicit meaning and context 1000x better than BERT.2. Google provided details around their handling cookies (which BTW dropping first-party cookies has now been pushed off for two years), details around APIs, PWAs, and Web Core Vitals improvement tips.3. They also talked about how in May, they started rolling out About This Result to all English results worldwide. They plan to add more details to the panel with information about how a site describes itself, what other sources are saying about it, and related articles to check out. Google states that they pull this information from Wikipedia, so if your brand’s information on Wikipedia is out of date, I can refer you to a reputable Wikipedia coach who can help you resolve the issue.4. Shopping Graph announcement. Google uses its “deep understanding of products, sellers, brands, reviews, product information, and inventory data” to power this shopping graph. Additionally, when you take a screenshot, Google Photos will prompt you to search the photo with Lens, so you can immediately shop for that item if you want. Shopping Knowledge Graph will connect to Google Lens, YouTube, Images, Photos, Chrome, and loyalty programs and display shopping carts on the Chrome homepage.5. Google has released open-source Schemarama, which hosts a variety of schema troubleshooting tools. They have also added more rich snippets that you can earn in search based on your schema markup, like online activities that they can do from home, math solvers, and practice problems. They also reminded us of how to mark up your videos for their key moments for additional rich display in Google search.So that’s the update.Thanks for listening. Come back tomorrow for another SEO tip.
02:57 7/2/21
Episode 146: Heads up on a few different terms in GA4
Let’s talk about GA4 and its different terminologyHello. Thanks for listening to SEO tips today.Let’s talk about two different terms you’ll find in GA4 that are not in the older version of Google Analytics.Google Analytics 4 Bounce Rate (Why It Isn’t In GA 4)In GA4, Google has flipped it to engagement rate, which is “engaged,” a session must either result in a conversion, last over 10 seconds, or have multiple screens or page views. This article also goes into an explanation of the new page value metric in GA4.What are Data Streams in Google Analytics 4?GA4 is SO different from Universal Analytics, and it’s worth reading this article as a way to start to get familiar with the new ways data is filtered and viewed in GA4 vs. what you’re used to.If you’d like to learn more about GA 4, Olga Zarzenczna has created a Basic GA 4 Guide at for listening. Come back tomorrow for another SEO tip.
01:08 7/1/21
Episode 145: The marketing value of Facebook Groups
Let’s talk about Facebook GroupsHello. Thanks for listening to SEO tips today.1.8 Billion People Use Facebook Groups Every MonthThis is a HUGE amount of potentially untrackable visits to your site - Facebook groups are a part of that “dark web” you heard talked about - unless, of course, you’re in the group, and you’ve shared a link with UTM tracking. So how do you take advantage of this audience?Well, If your audience is active in Facebook groups, you can often reach out to an admin to see if your brand can hold an AMA of value to the group. Or if the group is relevant to you personally, you can join the group. I’m a member of a variety of podcasting groups which allow for you to share your most recent episode once a month.  One of those groups is using a text to email confirmation method that I’ve seen speakers use. They trigger it at the sign-up questions for their group and you’re automatically added to their Facebook group. Thanks for listening. Come back tomorrow for another SEO tip.
01:10 5/12/21
Episode 144: Creating a Hub to build topical authority
How to Create a plan to build a Page or Hub that sets you up as a Topical AuthorityHello. Thanks for listening to SEO tips today.This article from OnCrawl was an intense read, but the most helpful part I picked up is the following tips around creating a topical map before creating a content hub, which includes: Crawl your competitors’ sitemaps to understand their topical maps.Pull Google Trends - the related queries and related topics.Collect data from autocomplete and search suggestions.Notice how your competitors are connecting content hubs.Use Google Knowledge Graph to pull relevant entities.Use non-web resources to view the properties of entities and their hierarchies and connections.Check competitor’s anchor texts for a specific article internally and externally.And my tips: Use Wiki Topic Grapher to graph the topic based on the entities in Wikipedia pages.Use social media forums like Quora or Reddit to understand the additional questions users post on your topic and add those to your content brief. Read the comments on the top pages ranking in search to spot additional insights around your topic.Thanks for listening. Come back tomorrow for another SEO tip.
01:39 5/11/21
Episode 143: The potential impact of mobile only indexing
Let’s talk about whether Mobile Only Indexing might be impacting your site.Hello. Thanks for listening to SEO tips today.If you were not aware, Google announced that they would crawl all sites (desktop or mobile) with the mobile-only crawler. This announcement means that if you have anything on your desktop site that is not on the mobile view (content, comments, reviews, etc.) - those will not be in the new index. They started dropping desktop-only sites (March 2021) out of their index, but the last batch of sites is being moved over to mobile indexing in April/May 2021.  I think most people think because they have a responsive site that they will be fine, but that’s why I find Mike King’s analysis of the impact of mobile-only indexing so interesting. His article was probably the most impactful I read last month. Mike looked at the disparity between mobile sites and their desktop counterparts, and he predicts that those missing elements will significantly impact SEO rankings. He also offers up a free tool to help you troubleshoot on your own, called PARTITO. It lets you check to see if your desktop and mobile experiences for search engines are the same or if you’re missing items on mobile from a technical perspective.So that’s your tip for the day.Double-check that the relevant parts of your site that are on your desktop site are also visible to Googlebot’s Smartphone crawler.Thanks for listening. Come back tomorrow for another SEO tip.
01:32 5/10/21
Episode 142: Impacts of Web Core Vitals update on your site
How much of an impact will Web Core Vitals have on your organic traffic? Learn more in today's SEO tip.View podcast show notes at:
04:13 5/4/21
Episode 141: Optimizing your podcast for multiple players
Let’s talk about optimizing your podcastHello! And thanks for listening to SEO tips today.First of all, did you know that (based on the State of Podcasting Listening 2021 report) the number of Americans listening to a podcast (80 million) is more than the number of Americans who reported ever using Twitter, TikTok, or Snapchat? And Spotify’s US podcast listenership is on track to be larger than Apple’s! According to a new market forecast, Spotify’s U.S. podcast listenership will surpass Apple Podcasts for the first time this year. Sarah Perez of TechCrunch has the numbers: Spotify is expected to reach 28.2 million listeners per month, a slim margin over Apple Podcasts’ 2 million. So here’s your tip:If you’re running a podcast and not distributing to every podcasting platform on the planet, stop reading this email and do that now. I use Buzzsprout for my show.AND if even if you don’t have a podcast of your own, you should add becoming a guest on a podcast to your marketing list. Or, perhaps use the Podcast Audience Grap tool, which will tell you, for most shows, which other podcasts share a similar audience. It visualizes connections between podcast ‘neighbors’ as a 3D graph, informing choices around ads and promo swaps, or in this case, guest spots.Thanks for listening. Come back tomorrow for another SEO tip.
01:33 5/3/21
Episode 140: Google is now measuring heart and respiratory rate
Google’s newest data setHello! And thanks for listening to SEO tips today.Let’s talk about Google’s newest data set and how I think they might apply it to search.Google is going to offer heart and respiratory rate measurements using just your smartphone’s camera. I think this is creepy.  I wonder what they will do with this data? They already have patents filed around keeping the user’s voice and emotional state in mind when providing search (or voice) results. If you are not taking into account your customer’s emotional state when creating personas, you should.Thanks for listening. Come back tomorrow for another SEO tip.
01:10 4/12/21
Episode 139: New episode on Digital Marketing Victories Podcast - Public speaking in 2021
Free public speaking tipsHello! And thanks for listening to SEO tips today.Last month I also released a new podcast episode on the Digital Marketing Victories podcast. If you're interested in public speaking tips, or how to speak persuasively on Zoom meetings, or need suggestions about how to improve your soft skills but are introverted, this episode is for you! for listening. Come back tomorrow for another SEO tip.
00:44 4/9/21
Episode 138: Business at CoWorking Locations and Google My Business
Google Has Updated My Business Guidelines For Co-Working SpacesHello! And thanks for listening to SEO tips today.The update mentions that if your business location is out of a co-working space, it must have signage, accept customers, and have staff at the site eligible to have a Google My Business listing with a coworking address. This change is an improvement over the outright ban on coworking spaces as business locations.Thanks for listening. Come back tomorrow for another SEO tip.
00:41 4/8/21
Episode 137: March new SEO tools and resources
Let’s talk about the SEO tools and resources that I discovered last month.Hello! And thanks for listening to SEO tips today.Today’s tip is just going to be a quick rundown of the new tools and resources that I’ve discovered and bookmarked. Let’s get into it.Here are the newly released SEO tools that are worth checking - This is a directory of quotes from Googlers from SEO’s questions. This site makes my homegrown Trello board, where I save these quotes for audit documents (and client questions). I’m so stoked that someone built this. FYI: Chrome is now hiding all URL paths and showing the domain name for all URLs unless you hover over your address bar. See Lily Ray’s tweet.Here’s a timeline of changes to Structured DataQuick Google Search Console Insights [free Google Sheet]Google Data Studio Templates and Learning ResourcesHamlet's Batista's SEO contributionsSEO Forecasting: A Google Sheets TemplateFree PowerPoint templates and Google Slides themesCumulative Layout Shift GIF GeneratorLearning Python for SEO: and and and and Automate the Boring Stuff with Python That’s your roundup of new tools and resources. Thanks for listening. Come back tomorrow for another SEO tip.
02:30 4/7/21
Episode 136: Do audio files provide a ranking boost?
Today’s tip is going to focus on whether any benefit to adding audio files to your website.Hello! And thanks for listening to SEO tips today.And the latest from Google, No. There is no SEO benefit to audio versions of text posts.Unlike photo and video, Google doesn’t do anything special with audio content that is not part of a podcast, and it’s not processed separately by Google. However, IF you have audio in a podcast format and surface it via an RSS feed, Google can index it via your podcast feed and surface it in Google’s podcast search and the podcast one box.  So the takeaway here is to no just randomly upload audio files to your landing pages, but instead launch a podcast to take advantage of potentially a new traffic source to your content.Thanks for listening. Come back tomorrow for another SEO tip.
00:58 4/6/21
Episode 135: Brand Associations in Google Search Console
Curious about the new brand associations in Google Search Console? We are going to talk about what they are in today’s tip.Hello! And thanks for listening to SEO tips today.This new feature lets you link your Google Search Console account to any other Google property (Analytics, YouTube, etc.) and “ can unlock more functionality for your site.” This feature helps Google associate your entities together. Every webmaster should go ahead and associate all of your Google properties together. There’s more about the new feature in the Google Search Console help files.Thanks for listening. Come back tomorrow for another SEO tip.
00:42 4/5/21
Episode 134: Is your direct traffic actually Google Discover?
Do you know much of your direct traffic is actually Google Discover?Are you suspicious that your direct traffic might instead be Google Discover traffic? Learn more about how to get a sense of this in today's tip.Hello! And thanks for listening to SEO tips today.Unfortunately, Google Discover is recorded as “Direct” in your analytics, though you can add a filter to your Google organic traffic in Google Analytics to find out how much. You can go to your traffic report, flip to Google as your traffic source, add the secondary dimension of Direct Session, and add the following: “include” direct session containing “no.” If you line up your Discover reporting from Google Search Console and it matches direct spikes in Google Analytics - that’s probably the source of your direct traffic spike. Also, until last month, when a user opens a Chrome tab on Android or iOS to use Google Discover, it was *not* shown in the Google Search Console reporting, and now will be.Thanks for listening. Come back tomorrow for another SEO tip.
01:45 4/2/21
Episode 133: A website's topical expertise and ranking
Topical expertise and rankingHello! And thanks for listening to SEO tips today.Google’s John Mueller said they could recognize if a site has a good reputation on a specific topic area. Websites should work to build a reputation within a particular topic area. Additionally, I’ve seen via the various search algorithm updates over the years that being too broad topically for a website could be more challenging from a ranking perspective.If you’re curious about your current topical authority, it turns out that you can get a sense of your topical authority by looking at topical citation flow in Majestic. Majestic looks at the backlink profile that your website has had based on the types of websites linking to you.So that’s your quick tip for today. If you are working on a brand new website, you need to be aware that you will need to build your authority and expertise in a specific niche topic. You do this through your overall real-life marketing efforts and by strategically building backlinks from websites that cover topics (or closely related topics) you’re an expert in. Thanks for listening. Come back tomorrow for another SEO tip.
01:18 4/1/21
Episode 132: New to me tools and resources - March 2021
Let’s talk about the SEO tools and resources that I’ve recently discovered.Hello! And thanks for listening to SEO tips today.So today’s tip is just going to be a quick rundown of the new tools and resources that I’ve discovered and bookmarked. Let’s get into it.I found a great case study around strategically allowing indexing of your faceted navigation based on search volume to increase organic traffic. I also found case study from Deloitte on how improvements in mobile site speed positively affect a brand’s bottom line.Spark Content Optimizer. A quick (and free) one page at a time SEO audit tool (and a Chrome browser plugin). Here’s a  software option called SpeedCurve to measure the Web Core Vitals for your site via synthetic testing. Free Google Search Console Data Exporter - which allows you to export all of your GSC query data - code free. Analytics Mania has some great Google Analytics 4 and Google Tag Manager starter views on their YouTube channel that I would recommend.Labrika at This one was new to me.. machine learning-powered all-in-one SEO tool. It includes page-specific, machine learning powered content suggestions. Ahrefs’ new Site Explorer 2.0. You can use it to show changes in pages and keywords impacted by algorithm updates.That’s your roundup of new tools and resources. Thanks for listening. Come back tomorrow for another SEO tip.
02:00 3/10/21
Episode 131: How to conduct YouTube keyword research
Let’s talk about Keyword Research Tips For YouTube VideosHello! Thanks for listening to SEO tips today.This tidbit comes from the YouTube Creator Insider channel, where members of YouTube’s search and discover team answer questions from users. In their video about search and discovery, they shared the following. Here are their three recommended tactics for keyword research:Audience InsightsGoogle TrendsCompetitor AnalysisAudience Insights are found within YouTube Analytics and show creators what other videos your audience is watching. Smart optimizers would note the titles and thumbnails of those videos to see if there are enhancements that you can make to your videos.Google Trends (filtered for YouTube), which most SEOs should be familiar with helps you spot trending topics in general which you can apply to your YouTube video creation. And Competitive analysis involves looking at which videos appear in YouTube search when you search. You should analyze how your competitors are optimizing the labeling of their video and their video format and how they are working to increase their overall watch time and engagement. I would also add that tools like Ahrefs and actually help you query the YouTube database and show you monthly averages for queries on YouTube.So that’s your tip for today. Three areas you can use for keyword research for YouTube videos.Thanks for listening. Come back tomorrow for another SEO tip.
01:49 3/9/21
Episode 130: Finding missing URLs that need redirects
Finding missing URLs that need redirects during website migrationsWe are going to talk today about all of the ways you can find URLs with backlinks to your site that might need redirects during website migrations.Hello! Thanks for listening to SEO tips today.All week I’ve been living in spreadsheets over the past month-  tracking down the links that were missed during the original round of redirect mapping for a client’s recent website migration. This client site has been migrated quite a few times over the years and has seen various domain changes as well.Here are all of the places that I’ve discovered additional backlinks that need mapping:Ahrefs backlink tools - particularly the best pages by links report. I also spent quite a bit of time looking at the HTTP version of the site to make sure that I’ve captured everything.SEMRush - particularly the ability to go back in time.Bing Webmaster Tools - it turns out that Bing never forgets your URL structure, and you can find that in their Site structure reporting.In all of these reports, if I spot a new domain that looks like it would potentially be an earlier version of this site, I've put that new domain in the various SEO tools to see if those sites have backlinks (or are ranking for some reason).I’ve also pulled URLs that are still ranking from the old domains in Google Search Console and Bing webmaster tools to troubleshoot any URLs that do not have active redirects or were missed. And I’ve gone into Google Analytics for the old site and have pulled URLs that are still getting human traffic that need redirects.And when I load the final result URL, I use the Chrome Redirect Path plugin to make sure that the redirects are true 301 redirects and not some other version. I’ve also eyeballed the page, and many tools will only execute the first redirect, which could be a 301 but at the next hop, the URL could resolve into a 404. You want to make sure that your redirects are 301s and that they resolve to a page that is indexable, it’s not blocked by a meta noindex tag or a robots.txt directive. I quickly spot-check these types of issues with the SEO Minion Chrome plugin (my current favorite plugin).Of course, you can do some of this checking in bulk with ScreamFrog, but sometimes you just need to look at what page is rendered to make sure that the final redirect makes sense.So that’s your tip for today. Be a true investigator to map all of those redirects post-migration!Thanks for listening. Come back tomorrow for another SEO tip.
03:37 3/8/21
Episode 129: Where should your sitemap and robots files be located?
Tips around robots.txt file and workaroundsHello, and thanks for listening to SEO tips today.Just last week a client asked me where the best place to put an XML sitemap file was, which made me curious as to whether there are best practices for robots.txt file locations as well.When it comes to an XML sitemap file, the best practice is to have it at the root of the domain it covers, and usually, it’s at BUT if you list the XML sitemap file and submit it via Google Search Console, Google doesn’t care where it’s located. So to repeat, you could load the sitemap file up into a subfolder, submit it to Google Search Console, and any URLs in there can be for any verified path on your account.Related to robots.txt files, you also can host it anywhere, just as long as it 301 redirects to your domain (Source).So that’s your tip for today - workarounds if you can’t host either your XML sitemap file or robots.txt in the “ideal” locations.Thanks for listening. Come back tomorrow for another SEO tip.
01:48 3/4/21
Episode 128: March 2021 and why your site needs to be mobile friendly
Today we are going to highlight a few stats focused on how important it is to be mobile friendly.Hello! Thanks for listening to SEO tips today.So I wanted to share some great insights on our increasing mobile use here in the US from App Annie.The highlights:We collectively spent 4.2 hours on our phones in 2020 (a 20% YOY increase).This increase is the greatest in the Gen X/Baby Boomer dynamic.And as a reminder, Googlebot is crawling mobile-first, and all desktop-only content will be dropped sometime in March 2021 (so this month). Mobile friendly includes ensuring that your site is:Fast loadingElements don’t shift as the page loadsElements are clickable with a thumb, and Images that are viewable/expandable on a mobile phone. I also check to ensure that my clients have navigation that is crawlable with JS turned off with their responsive websites (which is a common issue). To check to see if you have any pages that are not rendered to show well on a mobile device, you can use Screaming Frog by turning on the “Rendering ->JavaScript” mode under the spider configuration tab and turn on rendered page screenshots. You can also view mobile usability errors in Google Search Console. Thanks for listening. Come back tomorrow for another SEO tip.
01:38 3/3/21
Episode 127: Deciphering the Google News Reports in Google Search Console
Hello! Thanks for listening to SEO tips today.Today’s tip is from Brody Clark. (or @BrodieSEO on Twitter)There are now two reports in Google Search Console that reports on your site’s news performance, but they measure different things.The first report is under the Search Results tab where you can filter to news queries. That will show you results returned in the “news” tab and will show a sampled version of these queries. The second separate Google News report you can see on the right rail inside Google Search Console is traffic from or the Google news app. Both serve the user results based on their interest profile so the report for you as a webmaster does not have query data. Note that the top stories carousel in Google search also has news, but you can’t pull that reporting from Google Search Console.So that’s your takeaway from today - keep in mind what each report measures if you’re working to improve your Google News performance.Thanks for listening. Come back tomorrow for another SEO tip.
01:18 3/2/21
Episode 126: How Big Tech is potentially using voice data in search results
Big Tech is using your voice to personalizeHello! Thanks for listening to SEO tips today.Let’s talk today about how the big discovery algorithms might be using aspects of your voice to personalize to you and the impact on marketers.Spotify was granted a patent (originally filed in 2018) for technology that analyzes listeners’ voices and background noise to suggest content based on their mood, gender, age, accent, or even social setting. The patent outlines that it uses the speaker’s pitch to determine gender and age and causes like the intonation, stress, and rhythm of speech to potentially determine specific emotions or personality attributes. They can use this information to personalize music recommendations in real-time and they are most likely going to leverage this data for the voice assistant that they are developing. It’s worth noting that Google and Amazon have both filed patents using the data provided by voice responses in similar ways, and YouTube allows you to search via voice as well.This is why for my clients that have users who are searching during times of high emotion, I’ve encouraged them to revisit their personas and how they are presenting that information. We know a lot about how different emotional states impact our ability to view and interact with online information. I specifically encourage those clients to look at their CTAs and meta descriptions to make sure they are addressing the emotional state of the user. So that’s your tip for today. If you’re doing persona work, consider the emotional state of the user.Thanks for listening. Come back tomorrow for another SEO tip.
02:16 2/9/21
Episode 125: Submitting your content to search engines
How to request that search bots index your contentHello! Thanks for listening to SEO tips today.After months of the “request indexing” tool being unavailable, the feature returned right before the end of 2020. Many SEO’s praised its return, but that was about it; SEOs went on about their day. We didn’t hear much about how the feature changed or any limitations it might now have.You can submit about 10-12 a day before it throws you an error. Of course, both search engines also lean heavily on content discovery via clean XML sitemaps - especially when you submit them via your search accounts.Now for Bing, you can submit 10,000 a day via their URL submission feature or you can submit URLs through the Bing Webmaster API. Botify has a feature where it will submit for you. In general, though, you should think about why Google or Bing has not found your content and indexed it in the first place. With the increasing popularity of JavaScript frameworks, there could be something else going on that is limiting the search engines in discovering and indexing your content. And of course, your content also has to be *worth* indexing in the first place.Now for Bing, years ago we noticed that if a URL was tweeted, it was picked up faster (and Bing says it does use social links as signals), though I’m not sure if that tactic still works today.So that’s your tip for today - how to manually submit URLs via Google and Bing.Thanks for listening. Come back tomorrow for another SEO tip.
02:37 2/8/21
Episode 124: Google's Question Hub
Google’s Question HubToday, let's talk about Google's question hub.Hello! Thanks for listening to SEO tips today.Google has released By creating a free account SEOs can use the tool for content generation. In their announcement, they said that:“We collect unanswered questions directly from users to identify content gaps online.”You sign in with your personal Gmail account (as it’s not available for Google Workspace users, just as an FYI).And then, you browse the topics or search for topics you’re interested in, and you can then see unanswered questions where you can create a web copy. I searched for commercial fishing and found the following unanswered questions:Each nation-state can set commercial fishing operation law as far out as what region?What kind of ropes are used for commercial fishing?Or my search for covid 19 brought up these unanswered questions:Is the covid-19 vaccine safe for long haulers?Are mutant strains of covid 19 checked in every test given out?I have always thought SEO is more like a public service - answering the public’s burning questions, and now Google makes it even easier by surfacing those that are unanswered.You can also export the questions into Excel to organize your writing process.Once you have an answer, you can then click on “answer” and submit a link to your article. So that’s your tip for today. Create a Google question hub account and start submitting your answers.Thanks for listening. Come back tomorrow for another SEO tip.
01:57 2/5/21