Brand Retro with Cyberdogz

SUMMARY When AI and tools like Canva make average accessible to everyone, what actually separates great brands from the rest? In this solo episode, Mike Brevik explores how the barrier to creative and marketing output has collapsed, and why that makes creativity, authenticity, and brand identity more critical than ever. From the risks of blending in on social media to the comeback of nostalgia branding, Mike maps out what it takes to stand out when everyone looks and sounds the same. The answer comes back to knowing who you are and having the consistency to show up that way every single time. KEY TAKEAWAYS When everyone has the same tools, average becomes the floor, not the ceiling. The brands that stand out are the ones who go beyond that baseline. Authenticity is making a comeback as audiences grow tired of AI-generated sameness. Showing up as exactly who you are is now a competitive advantage. Nostalgia and retro branding are rising because they create real emotional connection in a world where everything looks the same. Founder brands and original content like podcasts and video give you a point of differentiation no tool can replicate. Consistency is the long game. Committing to a plan and measuring over time is what separates businesses that break through from those that quit before the results show up. LINKS AND RESOURCES cyberdogzmarketing.com brandretro.com KEYWORDS Brand Retro Mindset, death of average, AI marketing, Canva, content creation, brand authenticity, nostalgia branding, retro branding, brand identity, social media strategy, creative differentiation, consistency, founder brand, content strategy, marketing tools, standing out, blending in, Brand Retro Podcast, Mike Brevik, Cyberdogz EPISODE HIGHLIGHTS [00:00:02 - 00:01:26] Mike sets up the Death of Average concept and how accessible tools have closed the gap between amateur and professional marketing. [00:03:38 - 00:05:14] Why jumping on every trend means blending into the competition rather than standing out from it. [00:08:22 - 00:09:25] Founder brands, podcasts, and original video as the most powerful tools for differentiation in a tool-saturated world. [00:11:09 - 00:13:21] Why AI has actually made creativity more important, and how good prompting requires real strategic thinking. [00:16:56 - 00:19:09] Authenticity making a comeback as audiences grow tired of AI-generated sameness. [00:19:57 - 00:21:19] Nostalgia and retro branding rising as emotional differentiators in an uncertain market. [00:21:54 - 00:24:18] Why consistency and commitment are the real foundation for marketing that works long-term.

6/5/26 • 27:08

What makes nostalgia feel real instead of manufactured? In this episode, Mike sits down with Mark Jaworski from HOMAGE Apparel to talk about the emotional engine behind retro branding. From NFL logo strategy to cult-classic movie tees, the conversation explores how a brand built on storytelling stays authentic while still staying relevant. Mark and Mike dig into why cities with long sports histories generate deeper nostalgic connections, what makes a brand forgettable versus beloved, and how passing down the things we love, whether a team's throwback jersey or a Stone Temple Pilots concert, creates bonds that last. This is brand strategy disguised as a very good conversation. KEY TAKEAWAYS Logo-driven and story-driven fandom can coexist. Each serves a different segment of the fan base, and a brand strong enough to speak to both has a serious edge. Cities with long sports histories carry richer nostalgia menus, but emotional resonance comes from the storytelling, not just the age of the team. Being forgettable is more dangerous than being disliked. A strong brand narrative insulates against trends and keeps an audience coming back. Nostalgia is a bridge between generations. The things we pass down, jerseys, songs, movies, catchphrases, create bonds that last a lifetime. Slow, steady brand building rooted in storytelling outlasts overnight success and fad-driven spikes. Slow and steady wins the race. WHO IS THE GUEST? Mark Jaworski Director, Marketing Operations | HOMAGE Apparel Mark is part of the marketing and storytelling team behind HOMAGE Apparel, one of the most recognizable nostalgia-driven apparel brands in sports and pop culture. Since 2007, HOMAGE has built a following through retro-inspired apparel celebrating iconic moments, legendary athletes, classic movies, wrestling, music, and vintage Americana. With a background in English and a passion for the stories that move people, Mark brings a narrative-first lens to everything HOMAGE does. LINKS AND RESOURCES cyberdogzmarketing.com brandretro.com homage.com KEYWORDS nostalgia branding, retro sports apparel, HOMAGE Apparel, Mark Jaworski, brand storytelling, vintage sports logos, sports fandom, emotional branding, retro fashion, Brand Retro podcast, Mike Brevik, Cyberdogz, throwback jerseys, sports nostalgia, generational connection, fan identity, sports apparel marketing, retro pop culture, authentic branding, sports marketing EPISODE HIGHLIGHTS [00:00:11 - 00:00:41] Mike frames the core tension: selling products vs. selling memories, and what separates authentic from businessy. [00:00:42 - 00:02:29] Mark breaks down logo-first vs. story-driven fandom using the Buffalo Bills 'No one circles the wagons' example. [00:02:30 - 00:05:28] Discussion on regional nostalgia and why throwback logos like the Mariners Trident consistently outsell current designs. [00:05:29 - 00:06:24] Mike asks the sharp question: what's more dangerous for a brand, being disliked or being forgettable? [00:06:25 - 00:08:32] Mark explains how storytelling insulates a brand from chasing fads while still feeding the need to stay fresh and relevant. [00:08:33 - 00:09:56] Mike highlights HOMAGE's ability to immortalize cultural moments like The Sandlot for generations who wouldn't otherwise know them. [00:09:57 - 00:12:51] Mark opens up about music, family road trips to Stone Temple Pilots concerts, and how shared culture creates unbreakable bonds. [00:13:41 - 00:16:11] Conversation on aspirational brands: Starter, Champion, and the legacy icons of 90s sports apparel. [00:16:12 - 00:18:26] British Knights on Double Dare, the Reebok Pump, and why slow-and-steady brand building beats riding the crest of a wave. [00:18:27 - 00:20:21] Closing exchange on caricature tees, T-shirt ideas, and genuine appreciation for what HOMAGE is building.

5/28/26 • 20:03

SUMMARY What makes a brand sell memories instead of merchandise? Mike Brevik sits down with Mark Jaworski from HOMAGE Apparel to find out. Since 2007, HOMAGE has built a cult following by tapping into the emotional power of sports, pop culture, and the things people grew up loving, from Starter jackets to vintage NBA logos. The conversation covers why nostalgia is picking up speed across generations, how the analog era made retro culture feel rare and real, and how HOMAGE uses storytelling as its primary filter for every product decision. If you have ever felt that gut-punch of seeing an old jersey for the first time in years, this episode is for you. KEY TAKEAWAYS Nostalgia is not a fad. It is a tradition passed down through family, fandom, and shared cultural moments that transcend generations. HOMAGE runs every product idea through a storytelling filter first: does this story matter to people and will they connect with it? Scarcity and limited access in the pre-digital era made retro items feel rare and meaningful, and that emotional weight does not fade. Wearing a vintage logo or old-school colorway is its own form of identity, even a quiet act of rebellion within your own fandom. Navigating controversial figures takes case-by-case judgment, and HOMAGE gravitates toward stories of perseverance over polarization. WHO IS THE GUEST? Mark Jaworski - Director of Marketing Operations, HOMAGE Apparel Mark Jaworski is part of the marketing and storytelling team behind HOMAGE Apparel, one of the most recognizable nostalgia-driven apparel brands in sports and pop culture. Since 2007, HOMAGE has built a loyal following through retro-inspired designs celebrating iconic moments, legendary athletes, classic movies, wrestling, music, and vintage Americana. Mark helps shape the storytelling, brand voice, and emotional resonance behind everything the brand puts out. HOMAGE Apparel HOMAGE Apparel is a retro-inspired apparel brand built around storytelling, nostalgia, and emotional connection. Known for its ultra-soft vintage-style tees and deep-cut sports and pop culture references, HOMAGE celebrates the people, places, teams, and memories that shaped generations. From classic NBA logos and old-school wrestling to cult movies and Americana, HOMAGE has become a leader in modern nostalgia branding. LINKS AND RESOURCES cyberdogzmarketing.com brandretro.com homage.com KEYWORDS nostalgia branding, retro apparel, HOMAGE Apparel, vintage sports, brand storytelling, retro culture, sports nostalgia, pop culture branding, vintage fashion, emotional branding, retro logos, sports fandom, nostalgia marketing, authentic branding, Brand Retro Podcast, Mark Jaworski, vintage Americana, brand identity, memory marketing, retro sports EPISODE HIGHLIGHTS [00:01:49 - 00:02:27] Mike asks at what point HOMAGE realized it was selling memories, not just merchandise. [00:02:28 - 00:04:03] Mark explains how nostalgia was baked into HOMAGE from day one through founder Ryan's vintage collecting roots. [00:04:46 - 00:06:12] Mike and Mark dig into why younger generations are gravitating toward retro culture from 30 and 40 years ago. [00:06:13 - 00:08:33] The conversation turns to vintage as identity and rebellion within fandom, and the battle of the decades. [00:08:34 - 00:10:00] Mike and Mark explore how pre-digital scarcity made retro items feel rare and emotionally powerful. [00:10:01 - 00:11:50] Mark walks through HOMAGE's storytelling filter and the trial-and-error behind figuring out what truly resonates. [00:12:05 - 00:15:56] A candid conversation on navigating controversial athletes and how HOMAGE reviews each situation individually. [00:17:04 - 00:19:29] Mike and Mark bond over living through the Jordan era, the steroid debates, and the 1998 home run chase.  

5/21/26 • 20:10

Nostalgia is picking up momentum across branding, fashion, entertainment, and culture, and Mike Brevik thinks brands that ignore it are missing one of the most powerful tools available. In this solo episode, he explores why consumers are craving familiarity and emotional connection in a world moving at digital speed, with real examples from HOMAGE, Roots of Fight, and Nike. Mike also walks through the Cracker Barrel rebrand backlash, the evolution of fast-food giants, and why thrift culture and movie remakes aren't accidents. The challenge he leaves with every listener: stop chasing trends blindly, start looking at what genuinely excites you, and build a brand rooted in authenticity, memory, and personal connection. KEY TAKEAWAYS Nostalgia sells a feeling, not just a product. Brands like HOMAGE and Roots of Fight have built loyal followings by connecting customers to something they can't get anywhere else. Looking at what's worked in the past isn't a lazy creative move. It's a smart one, because it already has a proven track record. Blending in is the real risk. The brands that last are the ones that found their own identity and stayed rooted in it. Before you rebrand, ask what's actually broken. Evolve what needs evolving, but don't throw out the thing that got you here. The best starting point for nostalgic branding is you. What genuinely excites you will come across as authentic, and that's what builds real connection. Links and Resources cyberdogzmarketing.com brandretro.com rootsoffight.com homage.com KEYWORDS nostalgia marketing, brand nostalgia, retro branding, nostalgic brand strategy, brand authenticity, HOMAGE apparel, Roots of Fight, brand evolution, vintage branding, retro marketing, emotional marketing, Mike Brevik, Cyberdogz, Brand Retro podcast, retro culture, brand identity, authentic brand building, nostalgic consumer trends, brand storytelling, how to build a brand EPISODE HIGHLIGHTS [00:02:17 - 00:03:24] Mike explains how HOMAGE Apparel sells nostalgia as a feeling, not just a product. [00:03:48 - 00:04:30] What makes Roots of Fight's retro brand strategy so effective and authentic. [00:07:50 - 00:08:13] Why drawing from the past is a genius move, not a lazy one. [00:09:18 - 00:10:07] The danger of building a brand that looks like everybody else. [00:10:26 - 00:11:28] The Cracker Barrel rebrand: what happens when you fix something that wasn't broken. [00:14:03 - 00:15:09] How Nike added sub-brands and athlete stories without disrupting the Swoosh. [00:15:51 - 00:17:08] Practical advice: start with what genuinely excites you, then build from there. [00:18:25 - 00:19:43] Why nostalgia is only safe marketing when it's authentic, not when it's forced.

5/15/26 • 20:41

Episode Summary After an unexpected hiatus, Brand Retro is officially back! In this solo episode, Mike opens up about the realities of running a creative business through uncertainty, burnout, shifting markets, team changes, client losses, and the growing impact of AI on the marketing industry. What started as a temporary pause turned into a full recalibration, both personally and professionally. Mike shares honest reflections on what Cyberdogz learned during the break, why 2025 forced the team to rethink operations and mindset, and how those struggles ultimately reignited the vision for what comes next. This episode also sets the tone for the future of Brand Retro: more conversations about branding, creativity, entrepreneurship, authenticity, and the stories behind the people building things differently. If you've ever hit pause on a creative project, questioned your direction, or felt stuck trying to level up your business or brand, this one is for you! Mike Brevik is the Founder and Chief Barketing Officer of Cyberdogz, a creative agency built around branding, storytelling, nostalgia, and authentic marketing. Through the Brand Retro Podcast, Mike explores the intersection of creativity, entrepreneurship, branding, and culture, spotlighting the people, stories, and ideas shaping modern business through a retro-inspired lens. Links & Resources cyberdogzmarketing.com brandretro.com Keywords Brand Retro, Mike Brevik, Cyberdogz Marketing, entrepreneurship, podcast comeback, business leadership, AI in marketing, creative marketing, content strategy, agency growth, business setbacks, resilience, creative entrepreneurship, marketing podcast, client relationships, team alignment, business recalibration, creative content, branding, marketing strategy Episode Highlights 00:00–00:22 – Mike introduces the episode and explains the long hiatus from the podcast. 00:00:22–00:00:42 – Reflection on how weeks turned into months and eventually almost a year away from the show. 00:00:42–00:01:20 – Mike discusses business challenges, client losses, and operational struggles at the end of 2024. 00:01:20–00:01:41 – The team begins analyzing failures, processes, and internal operations to improve moving forward. 00:02:09–00:02:30 – Mike shares personal health setbacks, including gallbladder surgery early in 2025. 00:02:30–00:02:45 – Team turnover and growing pains created additional instability throughout the year. 00:02:45–00:03:30 – Clients became hesitant due to uncertainty around politics, AI, and the economy. 00:03:30–00:04:13 – Mike reflects on loss, grief, and learning to better appreciate both wins and setbacks. 00:04:13–00:04:57 – Cyberdogz focuses on recalibration and preparing for a stronger 2026. 00:04:57–00:05:37 – Optimism begins returning as clients adapt to the "new normal." 00:05:37–00:06:14 – Mike announces a more aggressive creative and podcast strategy moving forward. 00:06:14–00:06:36 – The team commits to avoiding "average" content and pushing creative boundaries. 00:06:36–00:06:55 – Invitation for listeners to collaborate, suggest topics, and participate in future episodes. 00:06:55–00:07:00 – Mike promises consistency and renewed momentum for the podcast going forward.  

5/8/26 • 07:09

Episode Summary In Part Two of this Brand Retro "Lost Episode," Mike Brevik continues his conversation with Chris Bolton of Murmur Creative, diving deeper into the evolving relationship between branding, technology, and client expectations. The discussion tackles the growing hype around artificial intelligence and how it is reshaping perceptions of creativity, marketing value, and agency work. Mike and Chris break down why AI should be viewed as a tool rather than a replacement for human insight and why context, experience, and problem-solving still define great branding. They also explore how agencies can build stronger client relationships through transparency, retainers, and deeper collaboration. Ultimately, the conversation reinforces a core truth: while technology changes, the power of branding remains one of the most important drivers of business growth. Links & Resources murmurcreative.com Home - BRAND RETRO PODCAST Keywords branding strategy marketing agency AI in marketing client relationships creative agencies brand perception retainers transparency business growth digital marketing SEO branding value marketing misconceptions agency model  Highlights 00:00–01:00 – The challenge of defining "marketing" and its evolving meaning 01:00–02:00 – Why agencies start with a trust deficit (1 good experience vs 10 bad ones) 02:00–03:00 – The Fiverr effect and commoditization of creative work 03:00–04:00 – Transparency as a tool to communicate value to clients 04:00–05:00 – The limits of hourly billing and the importance of perceived value 05:00–06:00 – "Home run hitter" analogy: why top-tier creative commands higher rates 06:00–07:00 – The subjectivity problem in design and branding 07:00–08:00 – 2024 market uncertainty and shifting client expectations 08:00–09:00 – Branding as the core driver of exponential business growth 09:00–10:00 – Branding vs tactics: why ads alone won't scale a business 10:00–11:00 – Branding is not surface-level—it's relationships and perception 11:00–12:00 – How consumers are unconsciously influenced by branding 12:00–13:00 – The shift from project-based work to long-term client relationships 13:00–14:30 – Retainers, transparency, and structured workflows (Kanban approach) 14:30–16:00 – Agencies as extensions of internal teams (augmentation model)

5/1/26 • 17:22

🧾 Episode Summary In this "Lost Episode" from the Brand Retro vault, Mike Brevik sits down with Chris Bolton of Murmur Creative for a candid conversation about the realities of running a modern creative agency. Chris shares how Murmur evolved from a design-focused studio into a strategic branding firm, and why agencies must learn where to draw the line when clients ask for "everything marketing." Together, Mike and Chris unpack the challenge agencies face trying to balance specialization with the growing expectations of clients who assume marketing firms can do it all. They also explore the current marketing climate, from economic uncertainty to the rise of AI, and how those forces are influencing client decision-making. If you've ever wondered what actually goes on behind the scenes at branding agencies, this conversation offers a refreshingly honest perspective. 🔗 Links & Resources murmurcreative.com Home - BRAND RETRO PODCAST 🔑 Keywords branding strategy, creative agency, marketing strategy, AI in marketing, agency growth, digital marketing, web development, SEO, client relationships, business strategy, entrepreneurship, branding agencies, marketing trends, agency operations, economic uncertainty 🎧 Episode Highlights 00:00–01:00 – Chris Bolton's background and journey into Murmur Creative 01:00–02:30 – Early agency expansion mistakes: trying to offer everything 02:30–03:30 – The importance of defining service boundaries 03:30–04:30 – Why "knowing how" isn't the same as delivering value 04:30–05:30 – The danger of overpromising in marketing services 05:30–06:30 – Building partnerships instead of doing everything in-house 06:30–07:30 – The 2024 marketing slowdown: what's really happening 07:30–08:30 – Pandemic effects and delayed business adjustments 08:30–09:30 – Why clients are hesitant to invest (cost of capital, uncertainty) 09:30–10:30 – AI-driven confusion and decision paralysis 10:30–11:30 – "Pivot, don't panic": how businesses should respond 11:30–12:30 – Why AI won't replace human creativity 12:30–13:30 – The "microwave effect" analogy for AI adoption 13:30–15:00 – Perceived devaluation of agency work due to AI 15:00–17:00 – Transparency as the new trust currency in client relationships  

4/24/26 • 20:34

Episode Title Underdogz of Sports Media Episode Summary In this Brand Retro Vault Series ("Lost Episode"), Mike Brevik sits down with Dave Behar, founder of ION Network, to explore how the world of sports media is evolving far beyond traditional leagues and broadcast models. Dave shares how ION Network is building a multi-platform ecosystem designed to support emerging sports leagues, niche athletic communities, and content creators who are often overlooked by mainstream media. By combining localized media channels, digital platforms, and brand partnerships, ION is creating new opportunities for sports organizations to grow their audiences and monetize their content. Throughout the conversation, Mike and Dave discuss the importance of brand alignment, authentic audience engagement, and why understanding the "ingredients" of a brand's identity is essential when building long-term partnerships. They also explore the evolving role of AI, digital platforms, and social media in modern media distribution—and why authenticity and integrity remain critical in an increasingly automated world. This episode offers a behind-the-scenes look at the future of sports media, where local communities, niche audiences, and authentic storytelling are becoming just as powerful as the major leagues themselves. 🔗 Links & Resources ions.com linkedin.com/in/davebehar Home - BRAND RETRO PODCAST Keywords sports media, niche sports, brand strategy, media distribution, OTT platforms, localization, audience engagement, brand alignment, AI in media, digital marketing, content creators, sports marketing, entrepreneurship, media innovation, authenticity, brand integrity Episode Highlights 00:00–00:23 – Introduction to Dave Behar and ION Network 00:23–01:19 – What ION Network is: localized channels + multi-platform media ecosystem 01:19–02:08 – The opportunity in niche and emerging sports (150+ sports globally) 02:08–02:56 – Organic strategy vs. forced strategy in media distribution 02:56–03:41 – Building value through tools, distribution, and brand support 03:41–04:30 – The importance of locality and database-driven marketplaces 04:30–05:18 – Identifying gaps ("voids") in leagues and organizations 05:18–06:05 – The role of branding in early-stage vs. established leagues 06:05–06:54 – Lessons from major leagues (NFL/NBA) and their early struggles 06:54–07:53 – The concept of "I ingredients" in brand building 07:53–09:15 – Brand alignment, collaboration, and execution 09:15–10:14 – Evolution of branding in the AI and social media era 10:14–11:07 – AI: opportunity vs. artificiality and the importance of authenticity 11:07–12:12 – Challenges of AI-generated content and trust in information 12:12–13:09 – Human involvement in AI-driven workflows 13:09–16:05 – Final thoughts on authenticity, integrity, and the future of media

4/17/26 • 17:42

Episode Summary In this Brand Retro Vault Series ("Lost Episode"), Mike Brevik sits down with Steph Silver, founder of VINE Collective, to explore one of the most misunderstood aspects of branding: the experience behind the brand. Steph shares how her unconventional journey, from theater and storytelling to marketing and leadership coaching, shaped her belief that a brand is not just what customers see on the outside, but what happens behind the scenes inside the organization. From how employees are treated to how decisions are made during difficult seasons, every internal choice ultimately shapes the customer experience. Throughout the conversation, Mike and Steph unpack the deeper layers of branding, including the importance of culture alignment, customer empathy, and empowering teams to carry the brand forward. They also discuss why the most successful brands are often built not through rigid control, but through shared passion and purpose that flows through the entire organization. This episode offers a thoughtful reminder that branding is not just about logos, colors, or marketing campaigns, it is about the experience people have with your business, from the inside out. Links & Resources Home - BRAND RETRO PODCAST www.vine-collective.com www.linkedin.com/in/stephaniebsilver Steph Silver – Audio Books, Best Sellers, Author Bio | Audible.com Keywords branding strategy brand experience customer journey company culture leadership brand alignment internal communication team empowerment customer empathy business growth brand identity storytelling brand evolution culture fit customer experience design leadership development Episode Highlights 00:00–00:27 – Introduction to brand experience as the foundation of business success 00:01–00:57 – Steph's early exposure to business and how it shaped her perspective 00:01:57–00:02:20 – First real-world example of building a brand experience (restaurant case) 00:02:20–00:03:09 – How theater influenced her understanding of immersive experiences 00:04:23–00:05:06 – The hidden elements of branding that shape perception 00:05:41–00:06:04 – Why branding is intuitive—but not obvious to most people 00:06:36–00:07:46 – Case study: when brand personality doesn't match the market 00:08:03–00:08:27 – "Perception of value" vs. "elevated branding" 00:09:11–00:10:00 – Why marketing alone cannot fix a broken experience 00:11:31–00:12:03 – Scripts vs. emotional consistency in customer interactions 00:12:29–00:13:47 – Internal culture as the true starting point of branding 00:15:11–00:16:11 – Why most businesses fail—and what long-lasting brands do differently 00:17:04–00:17:51 – The danger of building for exit instead of experience 00:18:04–00:18:47 – Empowering teams to evolve the brand organically 00:24:04–00:24:35 – The "Torchy's Tacos" lesson: never compromise on what defines your brand

4/10/26 • 32:51

EPISODE SUMMARY In this Brand Retro Vault Series ("Lost Episode"), Mike Brevik sits down with Carrolee Drummonds to explore the mindset behind entrepreneurship and the importance of finding new paths to visibility in an increasingly noisy digital world. During the conversation, Carrolee shares her perspective on what many entrepreneurs experience today—the pressure to constantly produce content for social media and chase algorithms that rarely lead to meaningful engagement. Instead, she discusses the importance of shifting focus toward platforms that allow deeper conversations and genuine connection. Mike and Carrolee dive into the realities of entrepreneurship, the importance of pivoting when things are not working, and why successful business owners often succeed by stepping off the traditional marketing treadmill. The discussion highlights how long-form content, storytelling, and podcast conversations can create a more authentic and sustainable path to visibility. What emerges from this episode is a powerful reminder: visibility is not about chasing trends—it is about communicating your message in a way that builds trust, authority, and lasting relationships. LINKS & RESOURCES thecurrencyofvisibility.com thepodcastpitchingsociety.com Home - BRAND RETRO PODCAST KEYWORDS entrepreneurship mindset podcast marketing visibility strategy personal branding long-form content storytelling resilience business growth networking authenticity content strategy marketing psychology belief systems podcast guesting authority building digital marketing burnout sustainable marketing EPISODE HIGHLIGHTS  00:00:23–00:01:24 – Why entrepreneurs must stay nimble and constantly pivot 00:02:19–00:03:10 – Escaping the "social media hamster wheel" 00:03:36–00:04:20 – Why copying others limits entrepreneurial growth 00:05:04–00:06:04 – The importance of prioritizing your main marketing channel 00:06:39–00:07:24 – Resilience as a learnable skill 00:07:45–00:08:51 – Building a business through networking instead of ads 00:09:14–00:10:15 – The truth about "sweat equity" in entrepreneurship 00:11:39–00:12:21 – Why real human connection beats social media reach 00:12:40–00:13:26 – Podcasting as a powerful visibility tool 00:14:23–00:15:14 – Letting your uniqueness stand out in your brand 00:16:58–00:17:43 – Misconceptions about success metrics in marketing 00:18:01–00:19:10 – Finding what feels natural instead of chasing trends 00:21:58–00:22:43 – There are no shortcuts: entrepreneurship requires real work 00:23:12–00:25:20 – "Sales is a transference of belief" explained 00:29:57–00:30:42 – Recognizing when your business no longer aligns with you  

4/3/26 • 38:37

Summary Welcome to The Lost Episodes... a series of conversations from the Brand Retro vault. These are the episodes that, for one reason or another, never made it out when they were first recorded. Different backdrop. Different format. Same solid conversations. Think of it like a lost album from a band you love, maybe it showed up late, but it still hits. In this episode of Brand Retro, Mike Brevik sits down with Lauren and Lorenzo Ortega, the husband-and-wife founders of LORIER Watches, to explore how a passion for vintage craftsmanship turned into one of the most respected micro-brands in modern watchmaking. What started with a fogged-up vintage Omega and a simple question, "why can't someone make a modern watch that feels truly vintage?" sparked the creation of LORIER in 2018. Together, they dive into: Why mechanical watches still matter in a digital world The philosophy behind designing watches that feel pulled from a time machine How nostalgia, engineering, and storytelling shape their brand The courage required to ignore trends and stay true to a vision Why a great watch shouldn't stay in a safe, it should live a life on your wrist Lauren and Lorenzo also share the realities of building a niche brand from the ground up: rejecting shortcuts, refusing certain industry norms, and choosing authenticity over scale. The result is a brand with a fiercely loyal community and a clear purpose... creating watches that become companions to life's memories, not just luxury objects. If you appreciate craftsmanship, vintage design, and brands that refuse to compromise their philosophy, this conversation is a must-listen. Links & Resources lorierwatches.com Home - BRAND RETRO PODCAST Keywords Brand Building Nostalgia Marketing Vintage Watches Mechanical Watches Entrepreneurship Product Design Brand Identity Storytelling Analog Lifestyle Craftsmanship Niche Brands Startup Journey Creative Vision Authenticity Episode Highlights 00:00–00:25 - Introduction to the episode and Lorier Watches founders 00:00:25–00:00:45 - Mike shares his passion for nostalgia-driven brands 00:00:45–00:02:21 - The origin story: a fogged vintage watch sparks an idea 00:02:21–00:03:41 - The gap between modern watches and vintage appeal 00:03:41–00:05:03 - The philosophy behind mechanical watches and their emotional value 00:05:03–00:06:01 - Staying true to a narrow brand vision despite market pressure 00:06:01–00:07:20 - Rejecting status symbols and focusing on meaningful ownership 00:07:20–00:08:33 - The shift from practical tools to luxury watch culture 00:08:33–00:09:24 - Designing watches as everyday companions, not collectibles 00:09:24–00:10:42 - The role of nostalgia and analog experiences in modern brands 00:10:42–00:12:15 - Building a brand driven by creativity rather than profit optimization 00:12:15–00:13:47 - The value of staying small and deeply connected to the product 00:13:47–00:15:24 - Overcoming doubt and external pressure when building a niche brand 00:15:24–00:17:06 - Why consistency in design creates a recognizable brand identity 00:17:06–00:18:08 - The idea that "pleasure comes from friction" in analog products 00:18:08–00:20:14 - Nostalgia, memory, and emotional connection in product design 00:20:14–00:21:37 - How customers discover the brand and what draws them in 00:21:37–00:23:08 - Refusing modern features that conflict with brand philosophy 00:23:08–00:24:34 - Why wear and imperfections add meaning to a watch 00:24:34–00:26:00 - The importance of storytelling and lived experiences 00:26:00–00:27:04 - Building a cohesive brand aesthetic and identity 00:27:04–00:28:29 - Communicating brand purpose clearly to customers 00:28:29–00:29:17 - Why Lorier avoids retail and maintains direct sales 00:29:17–00:30:30 - What's next: expanding the collection and maintaining quality 00:30:30–00:32:08 - Balancing production challenges with growing demand 00:32:08–00:33:04 - The ongoing journey of refining brand communication 00:33:04–00:34:01 - Final reflections on growth, perfection, and long-term vision

3/27/26 • 34:06

Episode Summary Welcome to The Lost Episodes... a series of conversations from the Brand Retro vault. These are the episodes that, for one reason or another, never made it out when they were first recorded. Different backdrop. Different format. Same solid conversations. Think of it like a lost album from a band you love, maybe it showed up late, but it still hits. In this Lost Episode, Mike Brevik sits down with Josh Roush of Movetic for a conversation that feels just as relevant now as it did then. The two dig into the real value of brand, why too many companies still downgrade its importance, and how staying true to your vision matters more than ever when business starts pulling you in a dozen different directions. Josh shares his entrepreneurial journey, the evolution of Movetic over the last decade, and why his team's internal mantra "Stay Moving" has helped keep them grounded, focused, and growing. Along the way, Mike and Josh get into the difference between branding and marketing, the danger of chasing every flashy opportunity, and why great agencies should know exactly what they do best. This episode explores: why brand foundation has to come first how to stand out without being different just for the sake of being different why focus is one of the hardest and most important parts of building a business how agency owners can avoid getting pulled off the road by distractions why the old playbook is dead and adaptability matters more than ever how collaboration, storytelling, and strategic clarity create stronger client work If you're a creative entrepreneur, agency owner, or business builder trying to stay aligned while the market keeps shifting, this one will hit home. Links & Resources joshroush.com linkedin.com/in/joshroush themovetic.com Keywords Brand strategy Entrepreneurship Agency growth Brand differentiation Marketing vs branding Creative agencies Business strategy Content and storytelling Agency collaboration Digital marketing trends Episode Highlights • 00:02 – Introduction to Josh Roush and Vedic • 00:24 – Why a strong brand foundation is essential for long-term resilience • 01:18 – Why even established brands need reminders to prioritize branding • 01:44 – The role of storytelling in modern brand positioning • 02:11 – Using competitive analysis to uncover differentiation opportunities • 02:59 – How brand strategy informs every project at Vedic • 03:38 – Balancing brand consistency with creative differentiation • 05:11 – Josh's entrepreneurial journey and starting Vedic at 24 • 06:18 – The key difference between branding and marketing • 07:15 – Staying focused on a long-term business vision • 08:06 – The philosophy behind Vedic's "Stay Moving" mantra • 10:16 – Reflecting on how quickly the business landscape is changing • 13:05 – Why the traditional agency playbook no longer works • 14:22 – How AI, TikTok, and algorithms are reshaping marketing • 15:39 – Embracing vulnerability and collaboration in uncertain markets • 17:11 – Why agencies should collaborate instead of competing • 18:12 – The importance of focusing on your core strengths • 19:13 – The 80/20 approach to agency services • 20:03 – Where to follow Josh and learn more about Vedic

3/20/26 • 21:08

Episode Summary In this Lost Episode, Mike Brevik sits down with Ann Carden, longtime business strategist, marketing expert, and growth coach, for a conversation about what it really takes to build a business that scales. Ann breaks down the difference between brand influence and lead generation, why too many entrepreneurs rely on one without the other, and how real business growth comes from building the right marketing engine in the right order. She also talks through the dangers of cookie-cutter marketing advice, the importance of customized strategy, and why entrepreneurs have to stop treating online business like some magical shortcut to freedom. This episode digs into: why marketing is both an influence system and a lead generation system how to stop doing "hope marketing" and start creating real momentum why entrepreneurs need resilience, commitment, and a clear end game when to do the work yourself and when to hand it off how to build a premium business without trying to do everything at once why the best strategy is the one that actually fits you, your goals, and your business model If you are a coach, consultant, expert, or entrepreneur trying to grow smarter, not just louder, this conversation is packed with practical insight and hard-earned truth. Links & Resources annlcarden.com Top Business Podcast - Expert in you podcast by Ann Carden - Expert in You with Ann Carden Ann Carden linkedin.com/in/anncarden-business-consultant-coach Ann Carden Keywords Entrepreneurship strategy Marketing systems Influence marketing Lead generation strategy Business growth coaching Personal branding Expert positioning Online business strategy Entrepreneur mindset Scaling a business Marketing engine High ticket services Boutique business model Business leadership Entrepreneur resilience Episode Highlights 00:00–00:19 - Introduction to Ann Carden and her work helping entrepreneurs scale high-end expertise businesses 00:19–01:03 - Ann explains her role as a strategist, coach, and founder of the Expert In You brand 01:03–02:10 - The concept of building a million-dollar business with only a handful of clients 02:10–03:10 - The two sides of modern marketing: influence systems and lead generation 03:10–04:05 - Why entrepreneurs must build brand visibility in the digital world 04:05–04:54 - The rise of social media and how it leveled the marketing playing field 04:54–05:33 - Why entrepreneurs fail when they only focus on content without lead generation 05:33–06:17 - The importance of outbound efforts to create inbound marketing results 06:17–07:00 - Marketing tools entrepreneurs can use including podcasts, LinkedIn outreach, and paid ads 07:00–07:56 - Why marketing systems must be customized rather than copied 07:56–08:46 - The danger of trying to run every marketing strategy at the same time 08:46–09:22 - Why entrepreneurs should build one marketing system at a time 09:22–10:19 - The role of experienced strategists in simplifying business growth 10:19–11:13 - The importance of authenticity in marketing and choosing platforms that fit your personality 11:13–12:03 - Overcoming fear when trying new marketing tools like live video 12:03–13:07 - Why visibility is essential for coaches, consultants, and expert businesses 13:07–14:07 - The mindset entrepreneurs must bring when starting a business 14:07–15:12 - Why belief and commitment determine business success 15:12–16:07 - Treating online businesses like traditional brick-and-mortar operations 16:07–17:07 - The reality behind the "freedom lifestyle" myth of entrepreneurship 17:07–18:07 - Understanding the phases of business growth from startup to delegation 18:07–19:07 - When entrepreneurs should begin outsourcing tasks 19:07–19:56 - The importance of defining your long-term vision before building your business 19:56–20:42 - Ann shares where listeners can find her work and learn more about her programs  

3/13/26 • 21:07

EPISODE SUMMARY In this energizing episode of Brand Retro, Mike Brevik sits down with returning guests Craig Kausen and Ben Olson to unpack the story and impact behind the Chuck Jones Center for Creativity's 16th Annual Red Dot Fundraising Event. What began as a simple idea, artists donating 12x12 works to raise funds, has evolved into a nationally recognized celebration of imagination, nostalgia, and community impact. This year marks a major shift: for the first time, the artists' stories will stand alongside their work, adding deeper meaning to every piece. Craig shares the philosophy behind the Center's mission, rooted in Chuck Jones' belief that imagination is more powerful than knowledge, while Ben brings firsthand perspective on how Red Dot sparked his own journey from fan to board member to regional creativity leader. They explore: Why creativity isn't limited to art, it fuels science, business, engineering, and leadership How a simple exercise (like drawing three circles) can unlock confidence in adults and children alike The generational power of Looney Tunes nostalgia Why Red Dot is "the most fun fundraiser you'll ever attend" How the Center has now impacted over one million people across 18 states And why exercising creativity is more important than ever in the age of AI Hosted at the Segerstrom Shelby Event Center in Irvine, Red Dot blends vintage cars, classic animation, live art, and silent auctions into a one-of-a-kind experience that celebrates both legacy and possibility. Whether you attend in person or bid online, this episode is a reminder that creativity isn't a luxury, it's a muscle. And when you exercise it, incredible things happen. Because sometimes all it takes is three circles… and someone who believes YOU CAN.   LINKS & RESOURCES Home - BRAND RETRO PODCAST Chuck Jones Center for Creativity – Where Imagination Grows Support Creativity – Donate | Chuck Jones Center Auctria KEYWORDS Creativity education Chuck Jones legacy Red Dot Auction Creative thinking Art fundraising events Nonprofit creativity programs Looney Tunes legacy Creative confidence Art and community impact Creativity and innovation Imagination in education Creative development programs Art philanthropy Intergenerational creativity Creative leadership Art auction fundraiser Creative expression programs Imagination vs knowledge EPISODE HIGHLIGHTS 00:00–01:02 - Craig Kausen introduces his connection to Chuck Jones and the Center for Creativity 01:02–02:20 - Origins of the Red Dot Auction and anonymous art concept 02:20–03:39 - Why artist stories are now included alongside artwork 03:39–04:42 - The philosophy behind the Chuck Jones Center for Creativity 04:42–05:56 - Imagination vs knowledge: lessons from Einstein and Newton 05:56–06:46 - Event details and how audiences can participate 06:46–08:16 - The unique venue and immersive experience of the auction 08:16–09:29 - How Red Dot transformed artist and community relationships 09:29–10:29 - Creativity beyond art: science, engineering, and storytelling 10:29–12:20 - Overcoming self-doubt through creative exercises 12:20–14:07 - How small creative wins build confidence in adults and children 14:07–15:45 - Expanding creativity programs nationwide and community impact 15:45–17:15 - Creativity's importance in the age of AI and automation 17:15–18:43 - Nostalgia as a bridge between generations 18:43–20:24 - What attendees can expect from the Red Dot experience 20:24–22:30 - Live art, films, food, and immersive creative environments 22:30–24:10 - Silent auction dynamics and online participation 24:10–25:28 - Final invitation and ways to support creativity programs  

3/6/26 • 25:36

In this Brand Retro episode, Lindsey Coffey shares how brands can build eco-friendly branding and sustainability marketing without greenwashing. We cover ethical consumerism, transparency, and how EcoBranders helps businesses create real environmental impact while staying profitable. Who's the Guest? Lindsey Coffey, an acclaimed model and Miss Earth 2020, has leveraged her extensive experience in the fashion industry to champion environmental sustainability and ethical consumerism. With over a decade in modeling, Lindsey has gained a profound understanding of the inner workings of fashion marketing and consumer behavior, insights she now applies in her advocacy for eco-friendly practices. As the Head of Community Engagement & Impact Awareness at EcoBranders, Lindsey works to elevate environmental consciousness within the business sector and among consumers, promoting sustainable business practices that do not sacrifice profitability. Her commitment to environmental activism and her unique blend of industry experience make her a leading voice in integrating eco-consciousness with brand identity, aiming to inspire businesses and individuals alike to make mindful and impactful choices. Highlights 00:19 - The importance of eco-friendly branding. 01:02 - Lindsey's background and journey in the fashion industry. 02:43 - Lindsey's shift towards environmental activism. 04:31 - Intersection of eco-consciousness and brand identity. 05:28 - Example of EcoBranders. 07:10 - Challenges and benefits of transparency in eco branding. 09:04 - Addressing imposter syndrome in eco-conscious branding. 10:50 - Greenwashing: A significant issue. 14:00 - Importance of transparency for credibility. 17:40 - Discussion on carbon offsets and company responsibility. 19:55 - EU regulations on green claims. 21:53 - Examples of brands doing specific eco-friendly actions correctly. 25:37 - Emphasizing honesty in eco-conscious branding for credibility. 29:20 - The importance of eco-friendly choices and educating consumers. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Lindsey Coffey http://lindsey-coffey.com/ https://www.instagram.com/lindseymariecoffey/ https://www.facebook.com/lindseymariecoffey https://x.com/lindseymcoffey https://www.youtube.com/c/LindseyMarieCoffey https://www.linkedin.com/in/lindseymariecoffey/ https://ecobranders.com/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

9/20/24 • 24:12

In this Brand Retro episode, Mike Brevik talks with Luke Infinger, founder of HIP Creative, about building a niche marketing agency for orthodontic and dental practices. Luke shares his path from motion graphics and high-profile production work to entrepreneurship, and breaks down the mindset, positioning, and relationship-based growth that helped him scale a specialized creative business. Who's the Guest? Luke Infinger is the founder of HIP Creative, an agency specializing in the orthodontic and dental space. He began his career with a deep interest in the arts, developing skills in painting, drawing, and music from a young age. Luke studied motion graphics at Savannah College of Art and Design (SCAD) and initially worked in post-production in New York, where he participated in high-profile projects like the season three promo for "Game of Thrones." However, he found the environment stifling creatively and limiting in terms of income potential. Disillusioned with the pressures and limitations of his job, Luke returned to Pensacola, Florida, where he transitioned into starting his own agency. This move allowed him to blend his creative talents with entrepreneurship, focusing on long-term client relationships and strategic business growth within the specialized niche of orthodontics and dentistry. Highlights 04:34 - Big opportunity at a New York motion design shop. 05:49 - Becoming disillusioned with the industry. 10:03 - Discovering broader applications of creativity. 11:48 - From miserable job to entrepreneurial success. 13:05 - Creativity beyond design—a new perspective. 14:45 - Idea execution—much harder than it seems. 15:47 - Importance of detachment for creativity. 20:00 - Education systems evolving rapidly. 23:07 - Hard truth—most people remain average due to conditioning. 25:30 - Navigating the fine line between ideas and hard work. 28:40 - Internet success—easier said than done. 30:50 - Real mentors are often invisible success stories. 32:15 - Chasing average in small-town mentality. 35:20 - Merging ideas and hard work for true success. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Luke Infinger https://lukeinfinger.com/ https://www.linkedin.com/in/luke-infinger-b36a001b/ https://www.instagram.com/luke_infinger/ https://x.com/InfingerLuke   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

9/17/24 • 33:18

In this Brand Retro episode, Mike Brevik talks with Zahra Karsan—Wall Street Journal bestselling author and peak performance coach—about the neuroscience of high performance, human behavior, and leadership. Zahra shares practical coaching strategies to overcome mental blocks, improve self-awareness, and build stronger teams for lasting personal and professional success. Additionally, we would like to introduce you to the Life Block Quiz, which is designed to help individuals identify the obstacles that may be hindering their happiness and success. Use promo code REWIRE20@ and receive a 20% discount on the Life Block Quiz, the book and coaching sessions. Who's the Guest? Zahra Karsan is a seasoned peak performance coach, Wall Street Journal bestselling author, and speaker who has made significant strides in the fields of neuroscience and positive psychology. Her career began in management consulting, where she excelled in fostering centers of excellence and delivering successful results across various high-stakes projects. Zahra's profound interest in human behavior and organizational success led her to work closely with C-level executives and their management teams, aiming to optimize performance and enhance team cohesion. Her approach integrates deep insights into human psychology with practical coaching techniques, focusing on overcoming subconscious barriers to success and mastering self-awareness. Zahra is passionate about helping individuals and corporate clients unlock their full potential by understanding and harnessing their innate capabilities. Through her books and the innovative Life Block Quiz, Zahra provides tools for individuals to explore their personal and professional lives, encouraging them to define and achieve their unique definitions of success. She is a proponent of lifelong learning and believes that everyone can benefit from the insights and clarity provided by professional coaching. Highlights 01:28 - Stress, survival instincts, and success. 04:00 - Entrepreneurs and self-awareness. 05:20 - Loneliness and the entrepreneurial journey. 06:23 - Coaching and successful results. 11:30 - The Lifeblock Quiz and its purpose. 16:15 - The importance of realistic business planning. 17:39 - Honesty and transparency with clients. 20:47 - Alignment between life values and business. 22:09 - Benefits and impact of having a coach. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Zahra Karsan https://www.linkedin.com/in/zahrakarsan/ https://rewiremindsetsystem.com/ https://www.instagram.com/successcoachzahra/ https://www.facebook.com/SuccessCoachZahra https://www.amazon.com/Weeks-Happy-Ultimate-Abundance-Happiness/dp/0578330644 https://rewiremindsetsystem.com/quiz/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

9/13/24 • 23:50

In this Brand Retro episode, Mike Brevik talks with Howie Chan, a former scientist turned branding expert, about healthcare branding, brand perception, and career pivots into marketing strategy. Howie shares lessons from moving from stem cell research to the healthcare sector, plus insights from Legend Letters on building a personal brand that aligns with your values and creates lasting impact. Who's the Guest? Howie Chan is the visionary behind Legend Letters, an initiative aimed at inspiring individuals to pursue their own versions of a legendary life through strategic branding and personal development. Formerly a scientist specializing in stem cell research, Howie's career trajectory shifted dramatically as he delved into the corporate world, eventually finding his passion in marketing and branding within the healthcare industry. His experience spans significant roles, from product marketing to agency leadership, where he honed his skills in brand strategy working with startups and Fortune 500 companies alike. Howie's transition from the structured environment of a med device company to the dynamic realm of marketing agencies equipped him with a deep understanding of how to build compelling brands that resonate with specific audiences. His philosophy centers on the belief that personal and corporate branding should seamlessly align with one's authentic self, enhancing the inherent values and mission of the individual or company. With Legend Letters, Howie combines his extensive marketing expertise with personal insights to help others understand the power of branding not just as a business tool, but as a transformative personal journey. His work encourages professionals to invest in their personal brands to achieve recognition and success in their respective fields. Through his upcoming podcast and ongoing newsletter, Howie continues to share stories and strategies that empower individuals to take charge of their narrative and make impactful contributions to their communities and industries. Highlights 01:10 - Howie's transition from corporate life to branding 02:15 - Initial career in science and marketing shift 03:50 - Experience in product marketing vs. agency work 05:21 - Key roles within healthcare industry marketing 08:30 - The pivotal moment of early career crisis at an agency 12:45 - Transition to personal branding and entrepreneurship 17:20 - The concept of personal branding and reputation 22:10 - Brand misperceptions in the business world 24:50 - Branding as a decision-making shortcut 28:10 - Value of personal brand attributes 32:30 - Overcoming fear and imposter syndrome 36:05 - Start of Legend Letters after a health scare 40:10 - Encouragement for entrepreneurs and brand building Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Howie Chan https://www.linkedin.com/in/howiechaniam/ https://www.howiechan.com/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

9/10/24 • 28:37

In this Brand Retro episode, Mike Brevik sits down with Jennifer Mulchandani, founder of Arlington Strategy and host of the M Word podcast, to explore purpose-driven marketing and corporate social responsibility (CSR). Jennifer shares how businesses can integrate community engagement and strategic philanthropy into their marketing strategy—creating meaningful impact while building long-term brand trust. Who's the Guest? Jennifer Mulchandani is the visionary founder and CEO of Arlington Strategy, an innovative marketing agency renowned for its comprehensive approach that spans brand creation to ongoing marketing implementation. With a robust team of graphic designers, digital marketers, and brand strategists, Arlington Strategy excels in supporting clients through every stage of growth, particularly specializing in non-profit organizations and small businesses with a focus on impactful, community-oriented results. Jennifer's passion for integrating public service with powerful marketing strategies defines her professional ethos. She launched Arlington Strategy 12 years ago with a vision rooted in her extensive background in public service, government, and policy. This experience has profoundly influenced her approach to business, where she strives to blend economic success with societal benefits. Under Jennifer's leadership, Arlington Strategy not only develops dynamic marketing solutions but also emphasizes corporate social responsibility. The agency actively engages in community projects and pro bono work, supporting local non-profits and educational institutions, thereby reinforcing the idea that businesses can thrive while making a significant positive impact on society. Highlights 01:08 - Jennifer's vision: Thriving Brands a Better World. 01:47 - Incorporating heart and soul into business. 02:51 - Marketing authenticity vs. gimmicky strategies. 03:59 - Critique of corporate social responsibility. 04:35 - Daily community engagement as a cultural norm. 05:52 - Pro bono work elevates team morale. 07:13 - Case study: Supporting local social services nonprofit. 10:48 - Integrating philanthropy into client onboarding. 11:36 - Tactical and philosophical client questionnaires. 12:43 - Identifying impactful, brand-aligned partnerships. 14:49 - Supporting community college system foundation. 16:01 - Long-term engagement brings mutual benefits. 17:59 - Association with community organizations enhances brand image. 19:28 - Various non-monetary ways to support nonprofits. 20:58 - Real-life example: Builder's continuous charity engagement. 21:20 - Agency support enhances client-integrated marketing. 24:10 - Practical advice for small businesses to get involved. 27:00 - Board membership as an engagement strategy. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Jennifer Mulchandani https://arlingtonstrategy.com/ https://www.linkedin.com/company/arlington-strategy/ https://www.facebook.com/ArlingtonStrategy https://www.instagram.com/arl_strategy/ https://www.linkedin.com/in/jennifermulchandani/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

9/6/24 • 17:22

In this Brand Retro episode, Mike Brevik talks with Swire Ho ("The Promo Guy") from Garuda Promotional and Branding about promotional products strategy and brand consistency. Swire shares how to choose quality promotional items, align merch with your brand ethos, and use promo products to strengthen customer experience and boost brand awareness—without cheapening your brand. Who's the Guest? Swire Ho, known as #thepromoguy, is a seasoned expert in the promotional products industry and the founder of Garuda Promotional and Branding Solutions. With a rich background in branding and marketing, Swire specializes in helping businesses enhance their brand visibility and customer engagement through carefully selected promotional items. His approach emphasizes the importance of aligning promotional products with a company's brand ethos to create lasting impressions. Swire's expertise extends beyond just product selection; he consults on brand consistency and the strategic use of promotional items as part of a broader marketing strategy. His insights are particularly valuable for companies looking to make a tangible impact in their marketing efforts without sacrificing quality or brand integrity. Swire is also an advocate for thoughtful, targeted marketing campaigns that focus on the ideal client, ensuring that promotional efforts are both effective and cost-efficient. Highlights 01:03 - Impact of cheap promotional products on brand perception. 02:27 - Importance of aligning promotional items with brand quality. 04:03 - Unique and memorable promotional items create brand experiences. 05:19 - Being strategic and selective in choosing promotional products. 06:03 - Personalized gifts for top clients enhance brand loyalty. 08:45 - Using high-quality promotional items for brand representation. 11:19 - Timing and planning ahead for effective promotional strategies. 12:20 - Establishing a marketing calendar for promotional product planning. 12:59 - Benefits of involving advisors early in the promotional planning process. 14:07 - Importance of realistic lead times for promotional products. 15:29 - Practical lead times for different types of promotional orders. 16:05 - Involving advisors in logo design for compatibility with promotional products. 17:30 - Managing daunting options in the promotional products market. 18:39 - Trusting professionals for effective promotional product selection. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Swire Ho https://www.garudapromo.com/ https://www.linkedin.com/in/swirehothepromoguy/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

9/3/24 • 18:35

In this Brand Retro episode, Mike Brevik talks with Lauren Litt, owner of Lil Shameless Plug, about authentic social media marketing, storytelling, and building a brand that feels true to you. Lauren shares her journey from acting to entrepreneurship and explains how authenticity and clear messaging can turn personal connection into real business growth. Who's the Guest? Lauren Litt is a multifaceted entrepreneur who seamlessly blends her passions for acting and social media through her business, Lil Shameless Plug. As the owner and driving force behind this vibrant social media management company, Lauren focuses on empowering coaches and entrepreneurs with the skills they need to excel in the digital world. Her unique approach to social media education is heavily influenced by her acting career, where she's known for her dynamic presence both on and off the screen, including roles in various (self-proclaimed) B-level horror films. Lauren's philosophy extends beyond typical social media tactics; she utilizes acting exercises adapted for business to help clients discover the "character" of their brand. This method helps businesses articulate a clear, compelling identity that captivates and engages their ideal customers. As a coach and consultant, Lauren's goal is to demystify social media for those who feel overwhelmed by it, providing them with the tools and confidence to harness its power for their business success. Highlights 10:56 - Using social media for storytelling. 21:32 - 2024 social media trends. 24:37 - Realistic expectations for social media campaigns. 16:40 - Importance of engagement over followers.   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Lauren Litt https://lilshamelessplug.com/ https://www.linkedin.com/in/lauren-litt/ https://www.instagram.com/getsocialhappy/ https://linktr.ee/lauren.litt   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

8/29/24 • 26:41

In this Brand Retro episode, Mike Brevik sits down with Leah Leaves of Alderdaan Operations Solutions to talk about small business operations, systems, and operational efficiency—especially for digital marketing agencies. Leah shares practical ways to bring structure to chaos, build a strong operational foundation, and hire the right team so your business can grow with less friction. Who's the Guest? Leah Leaves is the founder and CEO of Alderdaan Operations Solutions, a company dedicated to helping small businesses, particularly digital marketing agencies, bring order to their operations and thrive in chaotic environments. With a passion for turning disarray into structured success, Leah leverages her expertise in operational efficiency to guide business owners in implementing effective systems, optimizing their teams, and achieving their strategic goals. A self-proclaimed Star Wars enthusiast, Leah named her company after Princess Leia's home planet, Alderaan, reflecting her commitment to being a guiding force for businesses seeking growth and clarity. Leah's approach is deeply rooted in understanding the unique needs of each client, empowering them to move beyond survival mode and into sustainable success. Highlights 03:50 - Identifying the need for Aldarone: bringing order out of chaos for small businesses. 06:00 - Placing operations managers in small digital marketing agencies to manage chaos. 10:41 - Investing in the right people to multiply business effects. 12:14 - Systems and processes should be flexible, not static. 13:59 - The importance of continuously evolving business operations. 16:21 - Simple steps to start addressing operational gaps. 18:26 - Defining operations as the glue that holds business systems together. 21:29 - Emphasizing the need for team transparency and feedback loops in business operations. 23:56 - Documentation as a tool to understand and evolve business practices. 28:30 - Story behind the business name Alderdaan: connection to Star Wars and growth. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Leah Leaves https://www.linkedin.com/in/1eah1eaves/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

8/23/24 • 33:27

In this Brand Retro episode, Mike Brevik talks with Jacob Cass—branding and design expert, founder of Just Creative, and host of the Just Branding Podcast—about building a successful career in branding and design. Jacob shares lessons from working with big brands, collaborating on large-scale projects, finding your niche, and managing client relationships while you grow your influence. Who's the Guest? Jacob Cass is a highly respected branding and design expert, renowned for his comprehensive approach to creative strategy and visual communication. As the founder of Just Creative, Jacob has built a platform that serves as a vital resource for insights into branding, design, and creativity. He is also the host of the Just Branding Podcast, where he explores these themes in depth with other leading figures in the industry. Highlights 03:10 - Disinterest in sciences and early explorations in Photoshop. 04:22 - Operation of moonlighting as Just Creative. 04:50 - Transition from high school to visual communication degree. 06:36 - Early blogging and its impact on learning. 07:52 - Move to New York and getting headhunted by an agency. 08:50 - Early career work with brands like Disney, Nike, and Red Bull. 10:33 - Learning design principles through job experiences. 11:50 - Unique access to Disney's database and its impact. 13:25 - Advice on balancing working for a company while running a side business. 14:58 - Discussing the value of learning both from working at an agency and independently. 19:47 - Importance of ongoing learning and self-teaching. 20:37 - Experimenting with new business ventures and digital trends. 22:23 - Balancing profit-driven projects with passion projects. 23:31 - Fun in the industry and maintaining creative fire. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Jacob Cass https://www.linkedin.com/in/jacobcass/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

6/27/24 • 24:26

In this Brand Retro episode, Mike Brevik sits down with Josh Sullivan, Executive Creative Director and founder of Fried Design Company. To talk about brand strategy, creative leadership, and building memorable brands. Josh shares lessons from agency life on balancing fun with serious business, strengthening team culture, and using creativity to craft brand stories that resonate. Who's the Guest? Josh Sullivan is the Executive Creative Director, Brand Strategist, and the visionary founder of the Fried Design Company, an agency renowned for its creative ingenuity and bold approaches to branding. With a career that blends design, strategy, and leadership, Josh has consistently pushed the boundaries of traditional branding to create distinctive and impactful brand identities. Under his guidance, Fried Design Company has earned a reputation for being both award-winning and sometimes infamous, standing out in a crowded marketplace with its unique blend of creativity and strategic thinking. Josh's work is characterized by a deep understanding of the emotional and psychological components of branding, which he leverages to craft compelling narratives that resonate with audiences. Highlights 00:28 - Josh's journey: From home office to Fried Design. 02:03 - Fried's creative focus: Highly regulated industries. 04:51 - Creativity within confines: Pushing limits in design. 06:01 - Importance of brand strategy in design. 06:56 - Client reactions to bold creative work. 07:58 - Presenting and selling impactful work. 08:31 - Building Fried Design's internal brand. 12:04 - Involvement of team in brand development. 13:02 - Significance of team culture and collaboration. 14:56 - Business growth strategy: Staying small but effective. 19:02 - Young creatives and developing a unique style. 20:36 - Importance of client and collaborator relationships. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Josh Sullivan https://www.frieddesign.co/ https://www.instagram.com/frieddesignco/ https://www.facebook.com/frieddesignco https://www.linkedin.com/company/frieddesignco/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

6/11/24 • 22:45

In this Brand Retro episode, Mike Brevik talks with Gracie Clemens, CEO and founder of SGC Marketing, about marketing audits and data-driven strategy. Gracie explains how audit processes uncover hidden opportunities in campaigns, why systematic evaluation improves decision-making, and how stronger analysis leads to more effective marketing performance. Who's the Guest? Gracie Clemens is the CEO and Founder of SGC Marketing, a company renowned for its strategic and data-driven approach to marketing. With a career spanning over a decade in the marketing industry, Gracie has established herself as a leader in utilizing data to drive decision-making and optimize marketing strategies. Her expertise encompasses a broad range of marketing disciplines, including digital marketing, customer analytics, and targeted campaign management. Under her leadership, SGC Marketing has become synonymous with success, helping businesses of all sizes to enhance their market presence and achieve significant growth. Gracie's approach involves a deep dive into data analysis and a rigorous audit process, ensuring that every marketing strategy is not only creatively inspired but also grounded in empirical evidence. Highlights 02:54 - Results-Driven Strategy – Example from XPrize 05:39 - Importance of Continual Testing and Auditing 09:11 - Integrating Brand into Marketing Strategy 11:03 - Gracie's Passion for Data and Creative Approach 18:59 - Storytelling in Marketing – The Yellow Dress Story 21:03 - Purpose-Driven Content and Emotional Connection 23:31 - Using Storytelling to Break Through Algorithms Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Gracie Clemens https://www.gracieclemens.com/ styledbygracieclemens@gmail.com   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

6/4/24 • 19:59

In this Brand Retro episode, Mike Brevik talks with Dan Englander, founder of Sales Schema, about B2B sales strategy, lead generation, and building a reliable outbound prospecting system for agencies and service businesses. Dan breaks down the sales cycle, shares proven outreach approaches, and explains how a strong sales "schema" creates repeatable growth. Who's the Guest? Dan Englander is the CEO and Founder of Sales Schema, a distinguished consultancy that specializes in helping agencies and B2B service companies establish and refine their lead generation systems through targeted outreach. Since launching Sales Schema in 2014, Dan has successfully guided the company in facilitating over 10,000 prospect relationships for more than 100 organizations, demonstrating a robust track record of elevating client outreach and sales capabilities. An expert in sales strategy and business development, Dan's approach combines deep industry knowledge with practical, data-driven techniques to create scalable sales processes. His expertise has made him a sought-after advisor for companies looking to navigate the complex landscape of B2B sales and marketing. Prior to founding Sales Schema, Dan honed his skills in various sales and marketing roles, developing a keen understanding of the challenges faced by service-based businesses in building effective sales teams and strategies. His passion for innovation and commitment to delivering measurable results have established him as a leader in the field, dedicated to helping businesses achieve sustainable growth and operational excellence. Highlights 01:11 - Tackling the trust recession. 01:49 - Derisking relationships in sales. 02:55 - 80% sorting, 20% persuading. 04:47 - Importance of consistent outreach. 05:56 - Understanding sales turn time. 07:09 - First step: clarity in target problem and audience. 09:38 - Building a repeatable new business system. 11:02 - Effective use of outbound marketing. 12:14 - Avoiding the silver bullet fallacy. 14:10 - Predictability vs. Guarantee in sales. 15:25 - Tinkering and bottlenecks in sales processes. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Dan Englander https://www.salesschema.com/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

5/28/24 • 18:04

In this Brand Retro episode, Mike Brevik talks with Chris Troka—entrepreneur, DJ, and founder of Focused-Biz—about the buyer's journey, customer motivation, and the power of transparency in business. Chris shares practical lessons on reducing friction in sales and onboarding, improving communication, and building trust so customer relationships last. Who's the Guest? Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, is a seasoned entrepreneur and business innovator with over ten years of expertise in creating, enhancing, and propelling businesses forward. Chris brings a wealth of knowledge in utilizing cutting-edge digital tools such as AI, automation, CRM, and social media to optimize business operations and marketing strategies. Chris holds certifications from HubSpot and Google in inbound marketing, social media, and Google My Business, and earned his Marketing Degree in 2021. Highlights 00:19 - Discussing the buyer's journey 01:01 - Importance of reducing friction in the buyer's journey 03:30 - Example of DJ business failures and subsequent learnings 04:39 - Building relationships over making hard sells 06:00 - The balance in the sales and onboarding process 09:50 - Recommendations and guiding clients, not giving too many options 12:00 - Client feedback process and ongoing communication 13:20 - Protecting yourself against client dissatisfaction 17:56 - The necessity of "hearing" clients for successful projects 23:39 - Advice for entrepreneurs: start by building relationships and taking action 25:45 - Importance of saying no to potential clients that aren't a good fit 32:59 - Niche specialization and focusing on profitable areas Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Chris Troka https://focused-biz.com/ https://www.linkedin.com/in/christopher-troka-3a093058/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

5/21/24 • 21:42

In this Brand Retro episode, Mike Brevik talks with James Martin—founder of Made By James and Baby Giant Design Co., and Creative Partner at Lincoln Design—about graphic design, creativity, and visual storytelling. James shares his design process, how personal interests shape style, and why sketching, experimentation, and inspiration matter for building standout creative work. Who's the Guest? James Martin is a distinguished graphic designer and creative entrepreneur, renowned for his expertise in branding and visual storytelling. As the founder of Made By James and Baby Giant Design Co., and serving as a Creative Partner at Lincoln Design, James has consistently pushed the boundaries of design. His work is characterized by a unique blend of bold creativity and meticulous execution, making him a standout figure in the design community. Through his companies, James provides innovative design solutions that empower brands to express their identities vividly and memorably. His commitment to excellence and a deep passion for the craft have earned him recognition and respect among peers and clients alike. Highlights 01:10 - Challenges of finding design inspiration pre-social media. 02:19 - Transition from blend designer to incorporating personal style. 05:14 - Leveraging a background in art within the design process. 09:09 - The value of sketching in connecting to the essence of creation. 13:44 - Influencing work with personal interests and subcultures. 17:02 - Personal evolution becoming a recognized style in design. 22:55 - The power of social media to inspire and educate in design. 24:01 - From unknown designer to partner at Lincoln Design Co. through social media. 26:26 - The risk of over-niching and staying adaptable in design work. 28:22 - Embracing personal projects without monetary expectations. 34:25 - Sharing freely on social media to foster community and help others.   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with James Martin https://themadebyjames.com/ https://www.lincolndesignco.com/about https://linktr.ee/madebyjames   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

5/7/24 • 43:33

In this milestone Brand Retro episode, Mike Brevik celebrates the 100th episode with Spencer Shaw, founder and CEO of PodKick, for a behind-the-scenes conversation on podcast growth and storytelling. They reflect on lessons learned, finding a podcast's voice, and what it takes to build a consistent show over the long haul. Who's the Guest? Spencer Shaw, the Founder and CEO of PodKick Media, is a forward-thinking entrepreneur deeply rooted in the podcasting industry. With a keen eye for innovation and a strong belief in the power of storytelling, Spencer established PodKick Media to help creators and businesses amplify their voices and reach global audiences. Under his leadership, the company has grown into a premier podcast production service known for its high-quality content and strategic approach to audience engagement. Spencer's vision extends beyond production; he is committed to leveraging technology to enhance podcast accessibility and integration across diverse platforms. His expertise and passion for digital media have made him a respected leader and influencer in the podcasting community. Highlights 02:03 The challenge and evolution of finding a podcast's voice. 03:16 Reflecting on surprising elements in podcasting. 07:26 The authenticity of podcasting over traditional writing. 08:23 The importance of nostalgia in branding. 14:39 The cyclical nature of marketing trends. 16:14 Creating scarcity and special experiences in a business context. 20:08 Unique brand collaborations and storytelling. 22:43 The impact of being open to unconventional branding ideas. 28:14 Overcoming the fear to try new branding ideas. 31:34 The importance of taking risks and personal examples. 35:39 Working with clients resistant to change and the power of new approaches. 39:52 How to make companies realize the importance of the experience factor. 42:31 The role of nostalgia and relationship in modern branding. 45:48 Convincing a client to embrace podcasting and unique branding avenues. 49:37 The importance of being that encouraging influence for clients.   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Spencer Shaw www.podkick.com https://www.linkedin.com/in/spencerdshaw  Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

4/30/24 • 39:38

In this Brand Retro episode, Mike Brevik talks with Emma Donovan, co-founder and brand strategist at Dapper, about authentic branding and building a brand that reflects the people behind it. Emma shares insights on brand identity, values, and storytelling—from concept to execution—and why authenticity creates stronger connection and long-term brand trust. Who's the Guest? Emma Donovan is a dynamic professional with over 15 years of expertise in brand strategy, content writing, and entrepreneurship. Her keen eye for identifying unique opportunities has been a cornerstone of her entrepreneurial journey, demonstrated by her ventures across diverse and innovative projects. In 2010, she launched a pop-up backpackers' hostel for the FIFA World Cup in South Africa, showcasing her ability to tap into timely opportunities with creativity and flair. By 2014, Emma had co-founded Yellow Door Collective, a marketing and events agency, further solidifying her role as a versatile entrepreneur. Her latest venture, Dapper, co-founded in March 2021, serves as a brand studio with a keen focus on the human experience in brand development. Highlights 03:11 Emma's company's values: To cultivate joy which should come from an authentic energy 06:05 Dapper's offerings: A six-month process based on self-discovery and personal branding and a three-month online course on global accessibility 09:33 Why having a compelling story adds value to the brand and underlines the difficulty, but importance, of finding a singular brand tone in companies with multiple co-founders 13:31 How important it is to give clients breathing space and time to reflect 18:47 Why some clients are reluctant to "buy in" 20:47 Learning from successful influencers and adapting the lessons to your personal journey, to gain an advantage and create their brand from an authentic place.  22:38 The importance of breaking down advice and applying only what is beneficial to avoid disrupting the business 23:26 Why not being able to apply all sections of an advice does not discredit the source, but rather, it just might not apply to your particular circumstance at the time 24:46 Brand comes before marketing and setting the foundation right would make everything else fall in place Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Emma Donovan https://becomedapper.com/ https://www.instagram.com/become.dapper/ https://www.linkedin.com/company/becomedapper   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

3/26/24 • 25:56