Show cover of Unconventional Success

Unconventional Success

Welcome to Unconventional Success where we are rewriting the rules for female solopreneurs.I’m your host, Tiffany Dawson - a business and mindset coach. I help women who value freedom to earn the income they need to facilitate the lifestyle they want.I’ll share interviews with successful female founders and my own tips on how to build a bulletproof mindset, make your own rules for your reality and think strategically about your business.So you can earn free-flowing revenue while spending quality time with your family.Remember, you CAN do life and business in a totally unconventional way AND be wildly successful at the same time. The only person you need permission from, is YOU.

Tracks

Greater freedom AND income + demystifying social media with Nicola Charlotte
>>> Overflow Collective is currently accepting new members! Join our uplifting and abundant community full of other entrepreneurs and mothers just like you. Click here to learn how to sign up in time for our next live call Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
41:40 2/5/24
Stop trying to "find your tribe" and do this instead
I have a real issue with everyone telling us to "find your tribe". I'm not against networking - the complete opposite actually. But "finding your tribe" is a term that's really problematic and sends us the wrong signal when it comes to building a supportive community that's going to be there for you in the long run.Helpful links:Join Overflow CollectiveL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
20:04 1/29/24
Embrace imperfection in content creation and get visible with Helen Walker
Helen Walker is a visibility strategist helping female coaches and business owners to overcome their fear of showing up to sell with confidence.We talk aboutThe importance of mindset in salesPractical ways to show up with authenticityEmbracing imperfection in content creationHow to sell by shifting the spotlight to your audienceThe realities of being a business owner and motherHow and why Helen started her mastermind programme... plus SO MUCH MORE!Get in touch with Helen on InstagramAnd if you liked this episode, screenshot and tag us both in your Instagram stories!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
51:15 1/22/24
Longevity over likes - Are you putting too much energy into engagement rather that creating a sustainable business?
>>> Overflow Collective is accepting new members! If you're wanting to join a warm and inspiring community full of entrepreneurs who are mothers, this is the place to be.Join Overflow Collective Now  Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
27:06 1/15/24
More than just colours & a logo: Brand strategy & design with Amy Goodall
If you have a website or presence on social media, you've got a visual brand, whether you intended to or not. And if you are intentionally creating your visual identity - making a pretty logo and choosing the right brand colours might not be the best place to start.Amy Goodall has a wealth of brand design and strategy experience, with both product and service based businesses.Listen to this episode if you want to know what goes behind creating an influential, cohesive brand no matter what type of business you run.Connect with Amy on InstagramL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
69:42 1/8/24
Set yourself up for ENERGETIC success in 2024
If you're looking to start business on a high in 2024 and ensure your good January vibes and energy has longevity over the whole year, this episode is for you.***After listening to this episode, if you realise that the thing you need most in order to make 2024 a huge success is to connect with other women with the same zest for business, mindset and energetic work - come and join us at Overflow Collective*** This is an interactive episode meaning you may like to take out a pen and piece of paper and get VISIONING for the exciting year ahead.I did this as a live workshop with the Overflow Collective ladies at the end of 2023 and we had so many great reflections and such clarity for 2024, that I wanted to share this with you too.We spend a bit of time reflecting on 2023 so we know what to continue and what we don't want a repeat of. Then we'll dive right into the practicals of how to set clear intentions for 2024 - so that you stay on track with your true desires and have every opportunity to make them a reality.If you get stuck with any of the guided questions, feel free to DM me on Instagram.L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
39:57 1/2/24
Holiday Season Energy Leaks and How to Manage Them
Christmas and end of year holiday season can be such an exciting time of connection, parties and family gatherings. For a lot of entrepreneurs, it can also bring up feelings of guilt, thoughts that they're not doing enough and not being able to relax.I'm a huge fan of developing personal awareness SO THAT you have the power to overcome this stuff. So today's episode is all about bringing awareness to potential energy leaks over the holiday season so you can put measures in place to manage them.If this episode sparks you to identify energy leaks that feel too overwhelming to handle on your own, send me a message on Instagram and I'll do what I can to help you out.Helpful links:Sign up to my newsletterJoin Overflow CollectiveL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
31:10 12/19/23
Permission to be a lazy-girl entrepreneur
Here's my secret to not failing in business: Be more lazy as an entrepreneur.While everyone else is waking up at 5am, adding 5 people a day on LinkedIn, having a different content strategy for Instagram and LinkedIn... I'm here trying to make things as EASY and simple as possible.While these may be best practises - I just know that I don't want to spend my time that way and if I force myself to, I'll end up resenting showing up on social media and maybe even risking throwing in the towel in business all together.Playing the long game is the most important aspect of success in business that doesn't get talked about enough. So in being more lazy and doing things how I prefer to do them, I'm helping myself have longevity in entrepreneurship.Useful Links:Come to my "office Christmas Party"Join Overflow Collective todayL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
29:25 11/29/23
The no-think structures that keep me on track with business & mindset
Life happens. As  I'm recording this, my son is ill and I'm battling a weird flu of my own. This often does something to my mindset which isn't pretty  - but it's totally out of my control. Luckily though, I have several structures in place in my life and business which means I don't even have to THINK about keeping everything up.No-think structures are the activities that are already integrated into my calendar that keeps me in that CEO mindset, no matter what’s happening in life. Removing mental load, makes running a business as easy as possible - especially during trying timesJoin Overflow Collective hereL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
23:12 11/24/23
Why I'm ditching Black Friday this year
You either love it or you hate it... What do YOU think of Black Friday?Some of us think it's a fun time to research deals and make huge savings. It might even symbolise abundance to you. Others may think it's a waste of energy and that it's negatively pressuring consumers to buy stuff they don't need.Either way, it's a huge opportunity for anyone selling products or services to take a slice of the pie.But this year it just didn't feel right to me - despite all my forward planning, I decided to pull my Black Friday offers this year after listening to what my audience really needed from me.Sign up to my newsletterEnrol in EXPLODE - a 1 week intensive Voxer coaching experienceJoin Overflow CollectiveOr DM me on Instagram for any questions about the topics in this episode.L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
31:45 11/15/23
Intuitive Business Structure when you hate following rules
We are accepting new members into Overflow Collective - THE support circle for entrepreneurs who are mothers. Get all the details via the link below 👇 you won't want to miss out on being a part of this incredible, close-knit community of women.>>> Enrol Here Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
15:56 10/11/23
Stop Overthinking: Mindfulness in Business with Lucy Squire
>>> First 2 women to take up Strategy Luxe receive a bonus worth £275If you're a purpose-led entrepreneur wanting greater direction and clarity with your next launch, audience growth plan or to streamline your product suite: ✨ Strategy Luxe is the perfect combination of strategic action planning & implementation support.💌 DM me "Luxe" and I'll send over all the details---Lucy Squire is THE expert for all things Mindful Living. She's a veterinary surgeon turned university lecturer turned mindful living coach and we chat about:How to overcome overthinking with simple mindfulness techniquesWhy mindfulness doesn't mean being super optimistic all the timeToxic positivity - how to be aware of itOur obsessions with to do listsHow to make bigger bolder decisions without second guessingIf you enjoyed today's episode, screenshot and tag Lucy and I on Instagram:Lucy on Instagram: @the.mindful.living.academyL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
60:29 9/14/23
Behind The Scenes: Q4 planning in my business
>>> First 2 clients receive a bonus worth £275!In this episode I talk about new ways of working with me. 💌 Send me a DM to to find out if Strategy Luxe is a good coaching option for you and you'll receive a free month of Voxer support worth £275!I'm taking you BEHIND THE SCENES of what business strategy planning looks like for me in the final quarter of the year.I take you through the 4 steps I went through: Re-clarifying how I help my clientsAnalysing how my clients and audience like to interact with meWriting down challenges I've helped all my clients with this yearRevisiting and increasing my pricingFrom this I've been able to quickly revamp my whole product suite and easily come up with a brand new product I know for certain my audience will lap up.LMK on Instagram DMs if this has empowered you to plan for your Q4 too and if you'd like support on any of the topics discussed.Resources:Join Overflow Collective HereL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
29:30 9/7/23
Gentle Sophisticated Sales with Helen Thacker
>>> The September intake for Overflow Collective closes tomorrow (Thurs 31st Aug) If you're a mother and entrepreneur who values community and freedom, join us here so you don't miss out on our next group call.Feel free to DM me with any questions. Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
38:53 8/30/23
Why spare time is a problem
>>> The September intake for Overflow Collective is now open! If you're a mother and entrepreneur who values community and freedom, join us here so you don't miss out on our next group call.Feel free to DM me with any questions. Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
19:11 8/24/23
Master your habits to show up in alignment with your highest self with Anna Christiansen
>>> The September intake for Overflow Collective is now open! If you're a mother and entrepreneur who values community and freedom, join us here so you don't miss out on our next group call. Feel free to DM me with any questions. Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
54:26 8/18/23
Launch Lessons and Inside Info from Overflow Collective
>>> Join us in OVERFLOW COLLECTIVE👯‍♀️ It's the tailor made support circle for mothers who are entrepreneurs.⚡️ JOIN NOW to access live calls starting September.I can't wait to welcome you in Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
25:14 8/11/23
30 days to make it work or shut down my business
>>> Claim your spot in OVERFLOW COLLECTIVE by Monday 7th August.👯‍♀️ It's the tailor made support circle for mothers who are entrepreneurs.⚡️ JOIN NOW so you don's miss the August live callsI can't wait to welcome you in Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
30:26 8/2/23
The secret ingredient to scaling your revenue that no one's talking about
>>> LIMITED TIME OFFER: Join Overflow Collective now to receive 50% off your first 3 months + a bonus private coaching call Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
25:41 7/25/23
Step into your future self NOW so you can achieve your goals FAST
Today’s episode is inspired by the monumental shifts that have happened in my client’s life over the past few weeks. And I want to share with you the exact things she worked on to make it happen.This client first came to me feeling like life was hectic and overwhelming. She felt overworked and woke up one day with a huge realisation - she never actually wanted to work in a 9-5 job like this.Fast forward to now, while she’s still working in her full time role, she feels relaxed, has expansive visions of her future and is taking action towards her vision board life. In fact she already feels the way she wants to in future, despite not having obtained the things she thought she’d need in order to feel that way.While I helped to guide and focus her attention on the right things, she was the one who put in the necessary work to MAKE IT HAPPENHere's how she did it ⬇️✨ Worked on increasing her confidence> So she wasted less time second guessing herself and no longer worried when things didn't go to plan.✨ Made space for her own desires through boundary setting> She eliminated unnecessary meetings and learnt kind ways of saying “no” to make space for achieving her own goals and desires.✨ Stepped into her future successful self> She got crystal clear on the thoughts, feelings and behaviours her future self will hold and started acting like her TODAY.If you're tired of running on the treadmill of overwhelm and wish to create space and an expansive mindset to achieve your vision board goals, send me a DM on insta.Let me know you listened to this ep and I would love be your guide of making your dream lifestyle a reality right now.L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
20:53 7/13/23
Remain in Boss Mode Using AI with Dr. Nici Sweaney
I'm chatting today with the multi-passionate Dr. Nici Sweaney. She runs 7 different income streams, one of which helps female business owners harness the use of AI to level the entrepreneurial playing field. We talk about how she does all of this with fun, ease whilst also being a mother of 4. Some of the topics we discuss are:Why picking only one passion to work on made her feel anxiousThe shocking way she was treated when she told her boss she was pregnant for the first timeWhat you should know if you run a business and are about to have a babyHow on earth she organises her 7 income streams around 4 childrenThe use of AI in making her dream lifestyle possibleHer expert tips on how to get the most out of AI as a woman in businessplus so much more!Send Dr Nici Sweaney a DM here to let you know you listened in:LinkedIn: Dr Nici SweaneyInstagram: @ai_herwayFacebook: Ai Her WayL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
48:51 7/6/23
How I'll know when I've made it: A look back to past goals and what I see in my future - 100th episode special!
Have you ever wondered how to measure success in your business? Well, in the 100th episode of "Unconventional Success", I reflect on my journey of starting my business and how it's evolved over time.Listen in to hear a raw unedited reading of my own journal entry from before I started my business, where I wrote about my desire for freedom, flexibility, and a fulfilling job that aligns with my values. I reflect on how I've achieved almost everything in that journal entry already and how my standards for myself have been raised over time.  And I share with you with juicy detail what I see for the future of my business and how I'll know when I've made it.Overall, my most valuable lesson is that success in business should be a moving target, always a little bit further ahead than where you currently are. I encourage you to focus on the feelings you want to have and the big game they want to play in business, rather than just setting specific goals.Do you feel like your business goals aren't fun or expansive enough? DM me on Instagram and I can give you some pointers on how to make business a big game for you!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
32:53 6/22/23
Opening up about loneliness as an entrepreneur
One day I was working in a corporate, teamwork environment - the next day I was working alone in the dining room on my own business.Loneliness in entrepreneurship is real! If you've ever felt alone on your business journey or are feeling that way right now, you'll be able to relate to this episode.I also share my lightbulb realisation about how to feel less alone as a solopreneur and how making those connections boosted my confidence.If you're curious to follow along with my live experiment of building a community for mothers who are entrepreneurs, come and follow me on Instagram @tiffanydawson_I'll be going live every Friday morning for the foreseeable to share behind-the-scenes action of building and launching a community!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
20:49 6/15/23
Shortcut to a confident, business mindset
What are you supposed to  do when deep down, you don't really believe that your business goals can come true?We're told to journal and meditate. But sometimes these practises can feel forced and inauthentic at the time. So aside from sitting in a room quietly with yourself, a journal and pen - what else could you do?This episode was inspired by a client conversation I had where my client didn't believe she could make good money from the industry she was trying to break into. When we delved into it, it was because...She had no one in her circle who had done it before! She'd heard some stories of businesses going wrong and assumed that was her fate too.The easiest and most practical way you can instantly grow your self belief is to surround yourself with those who have either done it before, or want the same thing you do.It's time to NORMALISE your dreams - not make them feel like some unattainable feat.Are you part of a community of women who are aiming for something similar to you? Let me know on Instagram by sending me a DM to @tiffanydawson_If you don't have a community around you, let me know and I may be able to connect you with my network!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
20:05 6/7/23
Asking for advice is hurting your business growth. Here's what to do instead
>>> PRIZE DRAW FOR £20 / $20 VOUCHER:I'm inviting 30 mothers and 10 mums to be who are entrepreneurs to help me shape and finalise an upcoming community. If you fit this description and want to grow and scale your business without compromising quality time with your family, I'd love your help.Please complete this questionnaire for your chance to be in the prize draw for a £20 / $20 Amazon or Bookshop.org voucher--------Here's the advice I was given in my early business days: Start a side hustle firstAs a coach, do loads of pro-bono workNever give away your time for freeYou must do discovery calls to sign on clientsBut no matter how common the advice, here's the truth:The other person doesn’t know your business, your industry, your audience as well as you.So if you're learning something new, but don't want to fall into the trap of receiving advice not tailored to you, here's what you could do instead:Ask and listen to your audience and clientsIf you do get advice, filter it through your own knowledge and experienceListen to your intuitionTrust that you’ll figure it out in the endIf this episode has left you with questions unanswered, or you want clarity on the topics I spoke about, my DMs are always open. Find me on Instagram @tiffanydawson_L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
33:52 5/25/23
Nail your marketing message so your audience get why they should work with you
>>> STRATEGY SESSIONS - 1 SPACE LEFT IN MAY 2023 Book a powerful 75 minute strategy session with me to focus on hitting your revenue targets without those sleazy sales tactics.✨ SCHEDULE YOUR SESSION HERE: https://calendly.com/tiffanydawson/strategy✨ GOT QUESTIONS? DM me on Instagram---Do you feel like you're constantly second guessing  your word choice when it comes to selling your services?A client I ran a strategy session for yesterday had been shying away from updating her website and posting on socials because she didn't know what to say.We worked on simply talking about the TRANSFORMATION she could offer rather than the solution she was selling.This episode is full of examples of how you can tweak your messaging so your client finally gets why they need to work with you!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
22:49 5/18/23
Copywriting that converts and go-getter attitude with Olivia Scheibelreiter
>>> 2 SPACES AVAILABLE IN MAY 2023 FOR STRATEGY SESSIONSBook a powerful 75 minute strategy session with me to focus on hitting your revenue targets without those sleazy sales tactics.✨ SCHEDULE YOUR SESSION HERE: https://calendly.com/tiffanydawson/strategy✨ GOT QUESTIONS? DM me on Instagram----In this heartfelt interview Olivia Scheibelreiter shares her secret to career success (hint: go-getter attitude!), her personal challenges with starting and growing a business and how to tackle loneliness as an entrepreneur.She also reveals the biggest copywriting mistakes she sees entrepreneurs make and how to avoid them. Not to miss if you ever struggle with writing content!Olivia is an expert copywriter and CEO of Say it right, a small female-led Writing Agency for Tech & SaaS. They empower tech companies in the DACH region to position themselves as experts in their niche by writing and delivering long-form content to your inbox every month.---SPECIAL BONUS FROM SAY IT RIGHTSay it Right has generously offered the listeners of this show 66% off their Brand Tone and Style Guideline which includes a template and tutorial video.It's the words, phrases, sentence structure and tone we use to influence people's perception of us. It's also an opportunity to deliver an incredible user experience and build a solid relationship.Follow this link and use the code monthlyscoop at checkout to claim this amazing offer.---👉 Connect with Olivia on LinkedIn🖥 Visit her website: https://www.sayitright.co/L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
50:46 5/12/23
Never procrastinate on money making tasks again
Over the past 6 months, I’ve really drilled down on the things I’ve been resisting in business. I’ve dared to look them straight in the eye and figure out why the heck I’ve been procrastinating.Here’s a realisation which has been an absolute game changer:Difficult tasks become easy when your intention is right. Here are some examples: Don’t know what to write in your social media captions? Mindless intention: What if I say something people disagree with? Mindful intention: I’m simply going to say what my audience need to hear today. Resisting showing up on camera due to the huge spot on your face?Mindless intention: It’s embarrassing to look this bad on camera. Mindful intention: I have immense value to provide my audience. Scared of talking about your service offers? Mindless intention: I don’t want people to think I’m desperate or salesy. Mindful intention: I can provide my best help if my audience know what I have to offer. Questions for you:What’s the one task you keep procrastinating on, even though you know it’s vital to making money in your business?How can you change your intention so it’s easy to do it?Mindful intentions are way more effective than having the best productivity app.If you're still resisting the things you know you need to do, I can help - send me a DM on Instagram and let me know what you need help overcomingL E T ' S  C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.coL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
22:04 5/5/23
The Impact of Real-Life Challenges on Your Business Mindset
>>> Enrolments for the 1 Month Intensive are now open! DM me "Intensive" over on Instagram to sign up @tiffanydawson_ LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.coL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
26:05 4/20/23
Money Mindset in the Dragon's Den with Zena El Farra
>>> 1 Month Intensive wait list is now open - Sign up here Twitter: @_tiffanydawson_> Website: www.tiffanydawson.coL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co
57:19 4/11/23