Show cover of Gooder

Gooder

After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in order to help you make your business ”Gooder”.

Tracks

The Importance of Having Accelerator Programs for Latino Entrepreneurs Featuring Junea Rocha, Brazi Bites
In this episode of the Gooder Podcast, host Diana Fryc sits down with Junea Rocha, the Co-founder and CMO of Brazi Bites, to discuss how she’s helping entrepreneurs succeed through the Latino Entrepreneur Accelerator Program. Junea talks about the program, the industry gap she’s trying to reduce, how the program will help startup leaders achieve success, and the criteria for joining the program.
29:09 09/19/2022
Finding Balance for Work-Life Harmony Featuring Zahira Marmar, Hrbvor
In this episode of the Gooder Podcast, host Diana Fryc sits down with Zahira Marmar, the Founder and Chief Tea Brewer at Hrbvor, to discuss work-life harmony while running a beverage brand. Zahira talks about her herbal tea company, Hrbvor, tips for having work-life harmony, and the mistakes and lessons she learned in her entrepreneurial journey.
45:03 08/22/2022
Empowering Underrepresented CPG Founders Featuring Katrina Tolentino, Naturally Network
In this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Tolentino, the Executive Director at Naturally Network, to discuss how they help underrepresented CPG founders succeed. Katrina explains what Naturally Network does for the CPG industry, how the M/O Fellowship helps CPG brands prosper, and the partners and people she’s looking up to as advisors in the program.
42:09 08/15/2022
Tips To Succeed in the Beverage Industry Featuring Becca Schepps, Mortal Ventures
In this episode of the Gooder Podcast, host Diana Fryc sits down with Becca Schepps, the Founder and CEO of Mortal Ventures, to discuss her entrepreneurial journey and tips to succeed in the beverage industry. Becca explains the importance of natural brand accessibility, how she balances her personal and professional life, how her history as a creative director influences her leadership style, and her advice to other entrepreneurs.
46:39 07/25/2022
The Importance of Ancient Grains and Wheat Featuring Brooke Lucy, Bluebird Grain Farms
In this episode of the Gooder Podcast, host Diana Fryc sits down with Brooke Lucy, the Co-owner and Founder of Bluebird Grain Farms, to discuss her entrepreneurial journey in growing, processing, and selling organic ancient grains and wheat. Brooke explains the fundamental shift in people’s demand for ancient grains and wheat, product development and the farming practices they use to grow their grains, challenges they’ve faced, and her advice to new farmers and entrepreneurs.
54:04 07/18/2022
Running a Successful Wellness Beverage Brand Featuring Angela Zeng, Karviva
In this episode of the Gooder Podcast, host Diana Fryc sits down with Angela Zeng, Founder and CEO of Karviva, to discuss her entrepreneurial journey running a successful, healthy beverage brand. Angela explains where the idea for Karviva came from, how to manage food waste, the challenges and lessons she learned maneuvering a young, growing brand in the beverage industry, and the impacts of veganism and plant-based foods on the American diet.
64:08 07/04/2022
How To Succeed in the Refrigerated Snacks Space Featuring Leigh Keith, Perfect Snacks
In this episode of the Gooder Podcast, host Diana Fryc sits down with Leigh Keith, the Co-founder and Co-CEO of Perfect Snacks, to discuss the entrepreneurial journey as a successful refrigerated snacks brand. Leigh talks about Perfect Snacks and some of the challenges of running a business as a young person, their acquisition by Mondelēz International, leadership strategies, and her advice to other entrepreneurs.
57:49 06/27/2022
How to Successfully Run a For-Good, For-Profit Brand Featuring Suz Hernandez, MamaP
In this episode of the Gooder Podcast, host Diana Fryc sits down with Suz Hernandez, the Founder and CEO of MamaP, to discuss ways to successfully run an eco-friendly brand. Suz explains the reasons why MamaP exists as a for-good, for-profit brand, the challenges and lessons they’ve learned, and how they’re growing and creating change.
45:21 06/20/2022
Fueling the Path To Feeling Better Featuring Tara Staten, Bulletproof
In this episode of the Gooder Podcast, host Diana Fryc sits down with Tara Staten, the Marketing Director at Bulletproof, to discuss ways to run a healthy, successful food and beverage brand. Tara explains the lessons she has learned that have contributed to her success, the leadership style she uses and how it has evolved with time, the importance of having mentors, and advice to leaders.
38:54 06/13/2022
Intrapreneurship in the Veggies-As-Snacks Industry Featuring Katrina Borisjuk, Dirt Kitchen Snacks
In this episode of the Gooder Podcast, host Diana Fryc sits down with Katrina Borisjuk, the Senior Director of SnackFutures and Intrapreneurial Founder and Lead of Dirt Kitchen Snacks, to discuss her intrapreneurial journey in the healthy foods industry. Katrina explains the value of intrapreneurship and lessons she has learned, the process and challenges they faced launching a startup during the pandemic, and her advice to other entrepreneurs.
49:04 06/06/2022
Tips To Run a Healthy Social Venture Featuring Nina Tickaradze, NADI
In this episode of the Gooder Podcast, host Diana Fryc is joined by Nina Tickaradze, the Founder and CEO of NADI, to discuss tips on how to successfully run a healthy social venture. Nina explains the challenges of running a social venture and lessons she has learned as a leader, the importance of being in an entrepreneurial group outside of your organization, and her advice to other women leaders.
47:20 05/30/2022
The Changing World of Allergens Featuring Catherine Jaxon, Mission MightyMe
In this episode of the Gooder Podcast, host Diana Fryc is joined by Catherine Jaxon, the Co-founder and Co-CEO of Mission MightyMe, to discuss ways parents can prevent food allergies in their children. Catherine explains the importance of introducing microdoses of the allergen foods into babies’ diets early, the types of allergen foods we have, and the products Mission MightyMe creates to help prevent food allergies.
52:59 05/23/2022
How To Run a Healthy Brand Featuring Sophia Maroon, Dress It Up Dressing
In this episode of the Gooder Podcast, host Diana Fryc is joined by Sophia Maroon, the Founder and CEO of Dress It Up Dressing, to discuss her entrepreneurial journey in making healthy dressings and marinades for salads. Sophia explains her 10-year journey of scaling Dress It Up Dressing and the mistakes she avoided, the kind of networks an entrepreneur should have to succeed, and her advice to entrepreneurs.
51:58 05/16/2022
How To Drink Better and Drink Clean Featuring Donna Katz, G’s Hard Ginger Beer
In this episode of the Gooder Podcast, host Diana Fryc is joined by Donna Katz, the CEO and Founder of G’s Hard Ginger Beer, to discuss her entrepreneurial journey in beverages, specifically in the alcohol category. Donna talks about what inspired her to found G’s Hard Ginger Beer, the lessons she has learned developing the company, and the importance of growing through mentorship and industry networks.
38:13 05/09/2022
Importance of Design Thinking in Innovation Featuring Snehdeep Brar, Lenny & Larry’s
In this episode of the Gooder Podcast, host Diana Fryc is joined by Snehdeep Brar, the Head of Technical Services and R&D at Lenny & Larry’s, to discuss tips for promoting healthy and wealthy living. Snehdeep explains strategies to successfully work in different markets, the tools and tactics she uses to be successful, and advice to people working with different brands.
24:33 05/02/2022
Making a Difference With a Healthy Food Brand Featuring Richa Gupta, Good Food for Good
In this episode of the Gooder Podcast, host Diana Fryc is joined by Richa Gupta, the President and Founder of Good Food For Good, to discuss ways you can provide healthy food to consumers and run a successful business all at the same time. Richa shares her entrepreneurial journey and lessons she has learned, the details of mindful consumption, waste, and recycling, and her advice to other entrepreneurs wanting to make an impact.
43:40 04/25/2022
Positively Impacting the World With a Brand Featuring Rebecca Hamilton, Badger
In this episode of the Gooder Podcast, host Diana Fryc is joined by Rebecca Hamilton, second-generation Owner and Co-CEO at Badger, to discuss ways to impact the world positively with your brand and have good returns. Rebecca explains how she uses Badger as a platform to enact positive change, impacts the National Women’s Business Council has on women in business, and she gives advice to people who want to be advocates and good business owners, brand stewards, and leaders within their organization.
37:01 04/17/2022
The Sauce Queen’s Tips For Successfully Running a Business Featuring Maria Covarrubias, Cien Chiles
In this episode of the Gooder Podcast, host Diana Fryc is joined by Maria Covarrubias, the Co-founder and Culinary Expert at Cien Chiles, to discuss her entrepreneurial journey as “the sauce queen.” Maria shares the inspirations behind her sauce ideas, the importance of having mentors in any venture of your life, and her advice to entrepreneurs, innovators, and creators.
43:16 04/04/2022
Building Beloved Brands No Matter the Category featuring Erika Cottrell, Harbor Wholesale
In this episode of the Gooder Podcast, host Diana Fryc is joined by Erika Cottrell, Vice President of Marketing for Harbor Wholesale, to discuss her path in the world of CPG and distribution. Erika shares how her experiences at Smucker’s helped her grow Harbor Wholesale, how she helped Smucker’s smoothly integrate two companies after an acquisition, and why she loves working at Harbor Wholesale.
37:05 03/28/2022
Enabling Healthy Living featuring Mae Steigler, Organifi
In this episode of the Gooder Podcast, Diana Fryc is joined by Mae Steigler, the CEO at Organifi, to discuss how Mae successfully runs an organic brand. Mae explains the impacts of eating organically-produced foods, ways to empower your team to be sustainable, and the importance of educating people on eating healthy. Plus, Mae talks about some of the leadership skills she’s learned and how she helped the company pivot during the start of the pandemic.
47:17 03/14/2022
Learning to Love Good Fats featuring Suzie Yorke, Love Good Fats
In this episode of the Gooder Podcast, host Diana Fryc is joined by Suzie Yorke, Founder and Board Member of Love Good Fats, to discuss her journey to produce convenient snacks with healthy fats. Suzie talks about the early days of pitching the idea, finding investors, and how her previous experience with Frito Lay and Weight Watchers gave her the right knowledge to start Love Good Fats. Plus, Suzie opens up about why life on the autism spectrum doesn’t have to limit you.
41:18 03/07/2022
Chocolate for Change featuring Jean Joyce Thompson, Seattle Chocolate Company
In this episode of the Gooder Podcast, host Diana Fryc is joined by Jean Joyce Thompson, Owner and CEO of Seattle Chocolate Company, to discuss the adventures of the chocolate business. Jean talks about why she bought the company, lessons she learned during the early days, and how the business is building up communities.
47:17 02/28/2022
Coming Together to Create Change featuring Seleyn DeYarus, Regenerative Rising
In this episode of the Gooder Podcast, host Diana Fryc is joined by Seleyn DeYarus, Founder and Executive Director of Regenerative Rising, to discuss the benefits of regenerative agriculture. Seleyn talks about why industry leaders need to come together to promote regenerative ideas, common concerns from businesses considering the change, and what she hopes for the future.
49:05 02/14/2022
Empowering Women Entrepreneurs featuring Natasha Case, Coolhaus & The Urgent Company
In this episode of the Gooder Podcast, host Diana Fryc sits down with Natasha Case, Co-founder and President of Brand Experience at Coolhaus, to discuss how her brand is making a difference. Natasha talks about the mission of Coolhaus, how her architecture background helps the company, and the recent acquisition by Perfect Day.
49:48 02/07/2022
Honest, Elevated, Better-For-You Booze featuring Alexi Cashen, Elenteny Imports and St. Hildie’s Spiked Tincture Tonics
In this episode of the Gooder Podcast, host Diana Fryc is joined by Alexi Cashen, Co-founder and CEO of Elenteny Imports and Founder and Chief Revenue Officer of St. Hildie’s Spiked Tincture Tonics, to discuss what sets her drinks apart. Alexi talks about the mission of St. Hildie’s, how she is helping other companies handle distribution and logistics with Elenteny Imports, and why she is passionate about changing the alcohol industry.
37:55 01/31/2022
Healthier Food for the Masses featuring Erin Baker, Erin Baker’s Wholesome Baked Goods
In this episode of the Gooder Podcast, host Diana Fryc is joined by Erin Baker, President and Founder of Erin Baker’s Wholesome Baked Goods, to discuss how she is offering a better-for-you breakfast for everybody. Erin tells the story of starting the company, how she is helping struggling youth in the Boys & Girls Clubs, and why she is passionate about ingredient integrity.
63:58 01/24/2022
Empowering Women Presenters featuring Andrea Heuston
In this episode of the Gooder Podcast, host Diana Fryc is joined by Andrea Heuston, CEO and Founder of Artitudes Design, to discuss how she is empowering speakers — especially women speakers. Andrea talks about the beginning of Artitudes, tips to create a stellar presentation, and how she is empowering women through the Lead Like a Woman Show.
28:49 01/10/2022
The Radically Fun and Environmentally Friendly Water Brand featuring Amy Friedlander Hoffman
In this episode of the Gooder Podcast, host Diana Fryc is joined by Amy Friedlander Hoffman, Chief Business Officer for Liquid Death, to discuss their innovative marketing strategies. Amy talks about how the company is helping the environment, the company’s structure for success, and why humor is the perfect marketing tool.
54:29 01/03/2022
A Year in Review
In this episode of the Gooder Podcast, host Diana Fryc is joined by Rise25 Co-founder Dr. Jeremy Weisz to review the best interviews from the past year. Diana shares what she learned from talking with powerhouse women leaders, innovative new ideas in the food, beverage, and wellness space, and her experience attending NOSH Live.
35:23 12/20/2021
From Commodity Ingredient to Millennial Brand featuring Amanda Sains
In this episode of the Gooder Podcast, Diana Fryc is joined by Amanda Sains, Director of Marketing at Joolies California Superfruit, to discuss how she is bridging the gap between branded food and commoditized produce. Amanda shares how Joolies got started, why she is passionate about the better-for-you industry, and how she is reaching new audiences with strategic marketing. She also opens up about maintaining a healthy work-life balance while working towards big goals.
58:20 12/13/2021