Show cover of Gooder

Gooder

After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in order to help you make your business ”Gooder”.

Tracks

Redefining Menopause: Empowering Women Through Honest Conversations
Julie Gordon White is the founder and CEO MenoWell. She is a solution-driven individual who understands the struggles that come with food cravings and hormonal imbalances. Her personal experience inspired her to become an advocate for others facing similar challenges. Her company was recently recognized as one of Oprah's best menopause products, and she is an advocate for women in all stages of menopause. She also discusses the hidden world of menopause, the impact it has on women's lives and careers, and the importance of nutrition during this stage. Get ready for an episode filled with insights on women's health, entrepreneurship, and the power of embracing new opportunities. Stay tuned!Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSTaking a Chance and Overcoming PerfectionismMenopause and Aging Education and Business PerspectivesMenopause, Nutrition, and Cognitive HealthBuilding the Brand and Representing MenopauseMenopause as a Challenging ExperienceABOUT THE GUESTJulie Gordon WhiteCEO, Menowellhttps://www.linkedin.com/in/juliegordonwhite/CHAPTERS00:00 | Introduction05:22 | Weight Gain: Hormones and the Pandemic Connection07:59 | Embracing Confidence, Wealth, Aging, and Menopause10:20 | Breaking the Silence in Corporate Culture11:30 | Menopause Awareness: Bridging the Gender Gap15:01 | Early Approval for Plant-Based Solutions to Menopausal Symptoms17:32 | Elegantly Sized Fiber Bars with Low Calories21:49 | Media Spotlight: Your Trendy and Attractive Product22:52 | Embracing Change: How to Love Your Body at Any Age23:35 | Empowering Women through Real Images on Bossavares.com26:41 | Transformative Education in Business Ethics28:22 | MBA in Your Fifties: A Journey of Empowerment31:16 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com
32:25 9/28/23
Unmasking Medical Racism: The Importance of Finding a Doctor Who Listens with Beatrice Dixon
Join Diana Fryc on the latest episode of Gooder as she engages in a fascinating conversation with Beatrice Dixon, the remarkable CEO, co-founder, and chief innovation officer of The Honeypot Company. Beatrice's profound insights and personal experiences shed light on the significance of investing in one's work, cultivating meaningful relationships, and leveraging one's strengths. She delves into the rich African traditions of self-care, discusses the pervasive issue of medical racism, and passionately champions the core values of The Honeypot Company.The discussion covers a wide array of topics, ranging from menstrual conditions to the creation of safe spaces for open dialogues, ultimately highlighting the urgent need for change within the medical industry. Prepare to be inspired by Beatrice's extraordinary journey in establishing a highly successful wellness brand.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Our strengths and burdens don't have to consume us. Take a break, honor traditions, and have important conversations.”- Beatrice Dixon"Success isn't defined by numbers. It's about having the right people in the room and learning from each other, regardless of the crowd size”- Beatrice Dixon"Teamwork and the contributions of every individual are the foundation of our success. From co-founders to team members, each person plays a crucial role in propelling us forward.”- Beatrice DixonKEY TAKEAWAYS:Importance of Investment and Belief from OthersRecognizing and Utilizing StrengthsImportance of Self-Care and BreaksAfrican Tradition of Natural Element Self-CareAddressing Medical Racism in African CommunitiesFinding Better Care through Black DoctorsImportance of Listening and Proper Care from DoctorsHoneypot's Approach to Body Positivity and Healthier ProductsLeading the Reclaiming Wellness CampaignCreating a Platform for Self-Care and EducationCombating Medical Racism through Self-CareVaginal Health Education and ConversationABOUT THE GUEST:Beatrice DixonCo-Founder & CEO of The Honey Pot CompanyLinkedin: https://www.linkedin.com/in/beatrice-dixon/Website: Honeypot CoCHAPTERS:00:00 | Introduction06:52 | Influencing Wellness: Beatrice Dixon's Journey11:20 | Vaginal Health and Human Wellness16:19 | The Honeypot Brand's Health-focused Approach19:25 | Reclaiming Wellness: Combating Medical Racism through Self-Care24:13 | Navigating Strengths, Burdens, and Self-Care in the Face of Medical Racism29:10 | Challenges with Uncaring Medical Providers and Seeking Change31:43 | Doctors Dismissing Menstrual Conditions: Frustration Arises36:53 | Friend Discovers Precancerous Tumors with Black Doctor's Help42:10 | Exploring Functional Medicine, Resources, and Options44:58 | Taking Care: Doctor Visits and Hydration48:47 | Emphasizing Body Wellness: The Vagina Wellness Brand53:02 | Celebrating Beautiful Relationships Across Identities56:35 | Seizing Opportunities in Small Crowds59:18 | Discover Honeypot Co. Products On-Site or Online01:00:09 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/
46:43 9/11/23
From Syrup to Success: How Swoon Navigated It All with Jennifer Ross
In this episode of Gooder, host Diana Fryc talks to Jennifer Ross, co-founder and co-CEO of Swoon, a line of zero sugar lemonades and teas. Jennifer shares how their company pivoted during the pandemic to create a new product line and the challenges and successes they faced while expanding distribution. She discusses the importance of providing healthier drink options and the impact it can have on people's health. The episode also delves into their collaboration with the iconic brand Barbie and the lessons they learned. Jennifer offers tactical advice on listening to customers and being open to feedback, which led to the creation of Swoon Syrup, a monk fruit-based simple syrup that is 200 times sweeter than sugar but without any glycemic impact. This conversation explores the complex process of creating a health-focused business and the importance of adapting to different ways of working.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Our aim was to craft a beverage that wasn't just for diets or diabetics, but rather a delightful, natural, and sugar-free option that everyone could enjoy. -”Jennifer Ross"Prioritize listening to your customers and fearlessly make adjustments to exceed their expectations-”Jennifer Ross“We overcame challenges and reaped the rewards. Looking back, those obstacles were the catalyst for our successful product line."- Jennifer RossKEY TAKEAWAYS:Pandemic Pivot: Swoon's Drink AdaptationCrafting Healthier Beverage OptionsEnhancing Lives through Healthier DrinksEmpowering Partnership: Swoon x Barbie CollaborationSwoon's Customer-Driven GrowthSwoon Syrup and the Power of Monk FruitLessons from Corporate CollaborationsCrafting the Iconic Barbie BrandABOUT THE GUEST:Jennifer RossCo-Founder of SwoonLinkedin: https://www.linkedin.com/in/jenniferfross/Website: https://www.tasteswoon.com/CHAPTERS:00:00 | Introduction03:39 | A Personal Need Turned Health Revolution07:14 | Crafting Monk Fruit Syrup from a Mojito Inspiration09:11 | Home Formulations to Retail Success10:40 | Swoon's Flavorful Twist on Zero-Sugar Drinks12:42 | Empowering Women Beyond Appearance14:27 | Unique Experience Working with Barbie and Mattel16:10 | Barbie Collaboration: Amplifying Swoon's Impact18:59 | Customer-Centric Approach: Power of Feedback23:26 | Pivoting to Refreshing Lemonades and Iced Teas25:16 | From Pinch Me Moments to Nationwide Recognition26:59 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/
27:55 8/28/23
Sustainability and Social Responsibility in Business with Ariel Kaye
Join host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has been woven into every aspect of Parachute, since it was founded in 2014.Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye"Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye“A mistake can be an opportunity for growth if you choose to learn from it." - Ariel KayeKEY TAKEAWAYS:Parachute's origins and evolutionCommitment to social responsibility and sustainabilityAriel's passion for home design and starting ParachuteOvercoming challenges in D2C businessAdapting to external factors and remote workIntentional living and space efficiency tipsMission to promote safe sleep and reduce carbon emissionsLessons from marketing and product developmentEmbracing growth and learning in businessABOUT THE GUEST:Ariel KayeFounder of ParachuteLinkedin: https://www.linkedin.com/in/arielkaye/Website: https://www.parachutehome.com/CHAPTERS:00:00 | Introduction03:11 | Parachute: Quality and Comfort for Modern Homes05:35 | Where Design Passion Meets Advertising Expertise08:11 | Empowered to Start a Business with the Support of Friends11:31 | Resilience and Success in Early Entrepreneurship15:59 | Prioritizing Sustainability: Planet and People in Business17:22 | Parachute's Mission: Making Sleep Safe and Sustainable20:04 | Maximizing Space for Intentional Living: Book Recommendations23:12 | Transforming Spaces: The Power of Small Changes24:35 | From Mistakes to Success: Lessons Learned27:17 | Navigating Unexpected Challenges and Proudly Leading the Team30:39 | Founders as Allies: The Power of Support and Inspiration33:00 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/
34:06 8/14/23
Revolutionizing Windows: Redefining the Design Landscape with Haley Weidenbaum
In this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make people happy. With a keen eye for impeccable design, a bootstrapping mentality, and a charming positivity, Haley effortlessly infuses California cool with worldly accents.She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in!Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"Research and development before launch is crucial. It can make a significant difference in your journey." - Haley WeidenbaumOur goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum"Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley WeidenbaumKEY TAKEAWAYS:Revolutionizing Window Treatments: Functionality and Design FocusAdapting and Thriving in Business Despite Adversity.Seamless Installations and Personalized Design TipsEverhem's Holistic Design ApproachWork-Life Balance and CelebrationEntrepreneurship Lessons: Trials, Errors, and Positive FeedbackExpanding Reach, Enhancing User ExperienceMarketing Goals and Enhancing Customer Engagement.Timeless Approach to Designing Window Treatments.ABOUT THE GUEST:Haley WhedenbaumCEO & CO Founder of EverhemLinkedin: https://www.linkedin.com/in/haley-weidenbaum-85974b12/Website: https://www.everhem.com/CHAPTERS:00:27 | Introduction03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition08:22 | Building a Design Business: The Power of Collaboration10:26 | Passion to Bliss: A Couple's Journey of Discovery13:02 | Crafting a Vision: From Branding to Building Everhem14:24 | Navigating with Adaptation and Communication17:11 | Embracing Parenthood and Entrepreneurship19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics23:02 | Everhem's Hospitality-Inspired Customer Experience28:35 | Streamlining Fabric Choices for Window Treatments33:15 | Maximizing Individual Talents in a Partnership37:28 | From Research to Resilience: Lessons in Entrepreneurship41:35 | Expanding the Brand: Enhancing Websites and Growing Reach43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers46:13 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/
46:47 7/31/23
Redefining Sustainability with Mo & Michelle Mokone
In this episode of Gooder, host Diana Fryc is joined by Michelle Mokone and Mo Mokone, co-founders of Mo's Crib, a sustainable home decor company in South Africa. They discuss how businesses can make a difference in sustainability beyond just recycling. Mo's Crib prides themselves on creating sustainable jobs and taking care of their employees with a wellness initiative and Mindful Fridays. They also share their journey of using recycled PVC pipes for origami decorations, including the challenges of sourcing the material and adhering to industry specifications.They also talk about their expansion to the US market and their commitment to making all their products environmentally friendly. Tune in to hear more about their inspiring story and sustainable practices.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"We take pride in creating sustainable jobs and providing a 50% transportation subsidy for our employees. Our goal is to empower our workforce and uplift the community, leading to positive transformations and economic growth." - Mo Mokone"The advocacy for environmental awareness by companies is increasingly spreading a message of hope and inspiration. People are now finding solace in businesses that actively contribute towards tackling these pressing issues, fostering a sense of goodwill and positivity."- Michelle Mokone“Recognizing the trials and tribulations of each other's journeys, we come to appreciate the tremendous efforts and obstacles overcome in attaining our current successes” - Michelle MokoneToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Sustainable Business PracticesPrioritizing employee well-being and creating sustainableHow Mo’s Crib overcame adversity in the waste management industry in AfricaSuccessful expansion into the US market led to the growth of their businessFostering a healthy work environment for their employees.Navigating marketing challenges in a highly competitive marketWhy Mo's Crib's products prioritize environmental sustainability.The complex components of PVC pipes present challenges in the recycling process.Michelle's contributions to the community exemplify the success of black womenRejection of a sustainable basket in South Africa did not deter their determination to explore opportunities in the US market.ABOUT THE GUEST:Michelle Mokone & Mo MokoneCEO/Founder of Mo’s CribLinkedin: https://www.linkedin.com/company/thealicegroup/Website:https://moscrib.com/CHAPTERS:00:00 | Introduction05:19 | Gratitude Overflowing: Appreciating the Thoughtful Gift Basket07:46 | How Origami Swan Art Took Off as a Thriving Business Venture11:00 | Reshaping Sustainability: Crafting Origami from Recycled PVC Pipes15:06 | Weaving Nature's Gifts: Sustainable Baskets from Natural Materials17:46 | From Rejection to Triumph: Pitching Baskets, Conquering the US Market21:34 | The Marketplace Game: South Africa's Challenges, America's Opportunities20:02 | Mo's Crib's Journey from Product Showcase to US Market Infiltration32:01 | Fulfillment Beyond Profits: Nurturing a Healthy Work Environment36:52 | Michelle's Inspirational Influence on Entrepreneurship40:19 | Seeking Inspiration: Explore Creighton Barrel or Target for Unleashing Creativity41:50 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/
41:54 7/17/23
Culinary Resilience: Unveiling Success in the Food Industry with Holly Snyder
In this episode of Gooder, our host Diana Fryc engages in a captivating conversation with Holly Snyder, an accomplished senior culinary product developer at Amazon, renowned for her extensive expertise leading consumer research and development teams. Holly shares her remarkable journey, starting from her hands-on experience working on the line and in pastry at the prestigious Stars restaurant. She takes us through her entrepreneurial venture of creating a line of frozen meals for two, showcasing her innovation and culinary prowess.The discussion delves into the challenges faced by women in the male-dominated food manufacturing industry, emphasizing the importance of asserting oneself and asking insightful questions. She also reflects on the profound impact of the 2008 financial crisis on her and her colleagues. Tune in for illuminating insights on the food business, branding, and leadership.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"The exhilaration, the rush of energy, it's truly incredible. You form this unique, sometimes dysfunctional, but tightly-knit family. Through thick and thin, you're united, and that feeling is simply unparalleled."- Holly Synder"It's remarkable to see that even now, there's nothing in the market that truly compares to the revolutionary nature you’ve created in the freezer aisle." - Diana Fryc“Our journey led us in creating frozen meals that became a nationwide sensation, exceeding all expectations."" - Holly SnyderKEY TAKEAWAYS:Epiphany after bankruptcy and desire for stabilityAcknowledgement of Food Insecurity IssuesThe Impact of the 2008 Financial CrisisOvercoming USDA inspection requirements and regulationsEmpowering Women in the Food Manufacturing IndustryEmbracing Curiosity and New ExperiencesImportance of Loving What You DoPassion and Purpose: Navigating Career Paths with FulfillmentThe Power of Love and Fulfillment in Professional JourneysLessons Learned: Insights and Personal Growth from Holly's JourneyResilience: Overcoming Obstacles on the Path to SuccessThriving in the Culinary World: Determination and Hard Work UnveiledABOUT THE GUEST:Holly SnyderSenior Culinary Product Developer at AmazonLinkedin: https://www.linkedin.com/in/hollyce-snyder-8a85b05/CHAPTERS:00:00 | Introduction00:26 | Unveiling Culinary Brilliance with Holly Snyder05:49 | From Artistry to Culinary Passion13:01 | Lessons from Prominent Restaurants16:25 | Behind the Scenes: The Hidden Complexity of Pastry Chefs19:40 | Navigating the Housing Crisis and Startup Life20:59 | Discovering Stability in the Midst of Financial Crisis25:51 | Nurturing Compassion: Supporting Children Through Food Insecurity31:49 | Entrepreneurial Strategies: Mastering the USDA with Private Label Meals36:04 | Empowering Women in Food Manufacturing: Securing a Seat at the Table38:52 | Making a Difference: Honoring Leaders in Food Insecurity Relief41:52 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/
42:26 7/3/23
From Cereal Trials to Market Triumph: The Journey of Ellis and Margaret Wishingrad
In this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance.Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES:"We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad"When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc"The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret WishingradKEY TAKEAWAYS:The Success Story of an Emerging BrandCrafting a Compelling Narrative to Secure Retail SpaceNavigating the Competitive Landscape for Retail FacingsOvercoming Technical Challenges in Developing a Healthy Cereal AlternativeCollaboration with a Food Scientist: Breaking BarriersTesting the Final Product: A Toddler's ApprovalLaunch Strategy and Considerations for SuccessIdentifying the Gap: Lack of Healthy Cereal OptionsLeveraging Data to Win Over RetailersBalancing Marriage and Partnership Outside of BusinessSurrounding Oneself with Positivity and Like-Minded IndividualsSynergies in Business RelationshipsABOUT THE GUEST:Margaret WishingradCEO/Co-Founder of Three WishesLinkedin: https://www.linkedin.com/company/three-wishes-cereal/Website: https://threewishescereal.com/CHAPTERS:00:00 | Introduction04:35 | Food as Medicine: A Journey to Mindful Parenting09:04 | Journey to Creating Innovative Cereal12:57 | Building a CPG brand through retail strategy16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success21:16 | Thriving in the Mess: Embracing Chaos and Growth23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together27:22 | Love, Entrepreneurship, and Never-ending Celebration32:16 | Building Trust and Excitement: Creating a Fun Household Brand33:25 | Female Founders Revolutionizing Industries with Purpose34:55 | OutroThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/
35:38 6/19/23
Trust and Transformation in Women’s Supplements with Alex Taylor & Tori Thain Gioia
In this episode of Gooder, host Diana Fryc welcomes guests Tori Thain Gioia and Alex Taylor, the co-founders and co-CEOs of Perelel, a company specializing in doctor-approved nutritional supplements for women in their reproductive stage. Tori was inspired to initiate Perelel following her daughter's birth with a cleft lip, an event which led her to understand the link between this condition and nutrition. Driven by the absence of trustworthy nutritional guidance for expectant mothers, Tori, along with her team, strives to provide reliable information and quality products to enhance women's health. Diana engages in a conversation with Tori about the complexities of the supplement industry and the critical role of earning customer trust.QUOTES:Embracing a holistic perspective, we shape our products and content based on insights from diverse experts – maternal fetal medicine specialists, naturopaths, reproductive psychiatrists, and nutritionists – to meet the diverse needs of women - Alex TaylorWhat truly inspires us each day is the mission to foster a world where women are healthier, well-supported, and where moms and babies thrive with happiness and wellness" - Tori Thain Gioia"Taking a sophisticated approach to supplementation can help fill the gaps and bring balance where it is needed." - Diana FrycToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Addressing challenges for women balancing career and reproductionUrgent need for better research, advocacy, and doctor-approved productsDissatisfaction with current products for millennial momsDiscovering link between pregnancy nutrition and cleft lipLack of reliable information on nutrition during pregnancyImportance of doctor-developed vitamin routinesFocus on quality and dosage in supplementsValidation from Top OB and maternal fetal medicine expertsThe Essence of Trust: Perelel’s Core MissionABOUT THE GUEST:Alex Taylor & Tori Thain GioiaCEO/Founder of PerelelLinkedin: https://www.linkedin.com/company/perelel/Website:https://perelelhealth.com/CHAPTERS:00:00 | Introduction02:28 | Unveiling the Inspiration behind Perelel05:25 | Frustration to Inspiration: Building a Better Path for Millennial Moms09:41 | OB validates need for new maternal product line13:36 | Empowering Women through Skill and Purpose15:43 | Entrepreneurs Face Challenges in Supplement Industry Expansion19:35 | Reshaping Medical Knowledge for Equality20:08 | Supporting women's health during peak years25:56 | The Impact of Built-in Brand Credibility at Perelel29:18 | Emphasizing Brand Reliability Over Celebrity Influence33:11 | Mission-Driven Brands Advocating for Women Leaders34:04 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/
35:36 6/5/23
Exploring Global Flavors and Culture Through Snacking with Sarah Wallace
In this episode of Gooder, host Diana Fryc engages in a conversation with Sarah Wallace, the founder and CEO of The Good Bean and CEO of Beanitos. They delve into the inception of The Good Bean and the unique challenges faced in introducing a new category of legume-based snacks. Sarah shares her valuable insights from her extensive experience in the natural and specialty foods industry, offering guidance to emerging brands, emphasizing the significance of cultivating customer loyalty and adopting a deliberate approach to growth. They explore the significance of multiculturalism in the realm of food and cooking, and the rising demand for authentic and diverse brands.QUOTES:When you're launching a new brand, you have to be willing to take risks and carve out a new space in the market. It's not always easy, but it can be incredibly rewarding to be a trailblazer and create a category that didn't exist before." - SarahTraditional cooking is a way to learn about and appreciate culture and history. By offering authentic ingredients to immigrant communities, multicultural brands are innovating in the food industry and helping to advance diversity and access to more authentic cuisine." - SarahToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:Cost Reduction and Advancements in Technology in PodcastingCultural Differences in Food Preferences and Pride in India and Central EuropeSustainable Strategies for Business GrowthAuthenticity and Sustainability in Food BrandsThe Good Bean's Plant-Based MissionChallenges in Branding and Market PlacementMulticulturalism in Food ProductsEmpowering BIPOC Founders and CEOs in the Natural Products IndustrySpices and Ingredient DiversityBranding and Celebrating Asian HeritageABOUT THE GUEST:Sarah WallaceCEO/Founder of The Good Bean & BeanitosLinkedin: https://www.linkedin.com/in/sarahwallace/The Good Bean: https://www.linkedin.com/company/the-good-bean/CHAPTERS:00:00 | Introduction03:38 | Revolutionizing the Snack Industry: The Good Bean Founder's Story08:27 | The Future of Multicultural Cuisine in America's Kitchen14:06 | Creating a New Snack Category: The Journey of Roasted Chickpeas18:56 | The Podcasting Revolution: From Expense to Accessibility21:57 | Exploring India's Culinary Fusion: Embracing Curiosity and Spice24:23 | Merging for Sustainability: Transforming the Snack Industry One Bean at a Time31:05 | Included: Amplifying BIPOC Founders in the Natural Products Industry39:25 | Unveiling the Exciting Japanese Bean Snack44:05 | Exploring the Enchanting World of Spice Merchants46:54 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/
47:29 5/22/23
Leveraging Celebrity Partnerships to get Real ROI with Melissa Conner
Melissa Conner is a partner and director at Jennifer Bett Communications. She has won awards for her communication skills and has over 15 years of experience in the industry. She joined Jennifer Bett Communications in 2014 and focuses on helping fast-growing consumer brands in an inclusive and sustainable way. She has worked with famous brands like Tom's, Sotheby's, and Jack Spade. In 2017, she received the PRSA's 15 under 35 award.QUOTESBeing unafraid to speak up about what's important to you and your customers is key. While not all brands need to be activists, supporting causes that matter to you and your audience can build confidence and loyalty. - MelissaThe myth that working with celebrities always guarantees success is false. However, working with them can be beneficial if there is a genuine connection between the celebrity and the brand, and if the partnership is thoughtfully planned and executed. - MelissaToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSMelissa’ career and how she became a part of the PR industryAbout Jennifer Bett Communications and how they built relationships with their partnersTricks and Myth about leveraging Celebrity endorsementsImportance of speaking up your ideas and saying no in certain situationsJBC's Focus on diversity, equity, and inclusion in branding and communicationsABOUT THE GUESTMelissa ConnerPartner & Managing Director at Jennifer Bett CommunicationsLinkedin:: https://www.linkedin.com/in/melissa-duren-conner-0418414/Links: https://www.jenniferbett.comCHAPTERS00:00 | Introduction04:20 | About Jennifer Bett Communications07:07 | JBC’s focused industries11:21 | Partnership and building relationship16:16 | Leveraging celebrity endorsements26:14 | Melissa’s career on PR Industry35:35 | Importance of speaking up and saying no37:26 | Diversity, equity, and inclusion in branding and communications40:48 | Leading women in various industries42:22 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/
43:44 5/8/23
Inspiring Innovative Initiatives with Audarshia Townsend
Audarshia Townsend is the Content Director for Informa Market and a veteran food and beverage journalist covering the latest trends and innovations across the food industry. As Content Director for Informa Markets, she oversees the development of quality content in various forms, from written articles to visual media. Her keen eye for industry trends and her passion for innovation propels her to keep an informed and insightful pulse on the ever-changing landscape of the food and beverage industries. In addition, you can often find her delving into initiatives that support everyone from food companies to founders to small business owners.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEYTAKEAWAYS:-How Audarshia became a food and beverage insider.-The affect that the pandemic had on recent food trends across the country.-Innovation continues to push both the plant-based and big CPG industries toward product betterment.-Impactful women leaders across the food and beverage industry and community.ABOUT THE GUEST:Audarshia TownsendContent Director, Food & Beverage Insider, Informa Marketshttps://www.linkedin.com/in/audarshia/https://www.informamarkets.comCHAPTERS:00:00 | Introduction03:15 | The Making of an Insider05:02 | Informa Market06:44 | Working with Naturally Network08:48 | Becoming a Food & Beverage Insider17:14 | Nashville’s Diverse Culinary Scene21:32 | Plant-Based Innovations28:47 | Current Food Trends30:48 | Innovative Moves Coming from Ice Cream & Beverage35:17 | Women Leaders40:55 | What’s Next for Audarshia43:26 | Links & ResourcesThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediahttp://www.heartcastmedia.com/QUOTES:"Transparency in the plant-based narrative is crucial for improved taste and product quality. Companies are actively improving their innovations in plant-based products." - Audarshia“African cuisine is now available in mainstream grocery aisles, allowing people to easily enjoy African dishes at home. It's incredible that it took so long for this to happen, it's truly remarkable.” - Audarshia
44:38 4/24/23
Brewing Better with Betsy Frost
Betsy Frost is the CEO of Hoplark Brands, a company brewing tea like beer, with the hops, but without sugars, additives or any fermentation; each with the sophisticated flavor of hops, without the alcohol or calories. Betsy’s marketing background creating and growing businesses and brands makes her the perfect fit for the company. She has experience across various industries, from startups to large companies, and has a real talent for managing complex projects and partnerships. Betsy is known for being innovative, leading the brands she works with to new ideas that lead to exceptional growth. Additionally, she is passionate about developing people and creating an inclusive workplace culture.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe Evolution of Hoplark BrandsThe Sober Curious SpaceBackground Working at General MillsNetworking & Mentoring in BusinessABOUT THE GUESTBetsy FrostCEO of Hoplark Brandshttps://www.linkedin.com/in/betsy-frosthttps://hoplark.comQUOTES"You don't have to stay someplace if you're not happy. There are a lot of options and not every place is the right fit, and that's okay.” - Betsy"Keep your eye open for new doors...be open. Say yes to things. Just say yes and see where it takes you." - BetsyCHAPTERS00:00 | Introduction03:23 | Meeting Betsy at Expo West04:33 | What is Hoplark?08:18 | The sober Curious Market12:44 | Working at General Mills24:45 | Networking & Mentoring28:16 | Creating Your Ideal Working Space33:48 | Advice & Wisdom Learned Along the Way36:33 | What’s next for Hoplark?37:47 | Promoting Amazing Women39:20 | Learn More About Hoplark BrandsThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/
40:36 3/26/23
Everything Expo with Diana Fryc
Diana Fryc, Chief Growth Officer, Podcast Host and Partner at Retail Voodoo is an expert marketer in the food, beverage and wellness industries. With 20 years of experience, she has helped both established companies and start-up brands build and grow their presence in their respective categories and overcome business challenges as they arise. She leverages her extensive knowledge in branding, innovation, consumer markets and packaging systems to drive meaningful and sustainable growth for her clients. Diana's passion for the food, beverage, and wellness industry has earned her a reputation for building strong client relationships and bringing together the right people and resources to achieve impressive results.Today's episode is hosted by Mercedes Evenson of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/mercedesevenson/KEY TAKEAWAYSExpo West and Expo EastInnovative products at the showExpo West Networking EventsABOUT THE GUESTDiana FrycPartner & Chief Growth Officer, Retail Voodoohttps://www.linkedin.com/in/dianafrycRetail VoodooQUOTESThe Naturally Network is really working to build the community of minority-owned business owners and brand owners within the community of naturals, simply because there's a lot of under-representation in general. - Diana"It looks like this year we're going to have a pretty nice mix of brands, I really would encourage you all to come to Expo East." - DianaCHAPTERS00:00 | Introduction03:10 | What is Expo West?06:36 | Making Meaningful Connections at Expo West11:12 | Innovative Products & Brands15:13 | Dream Clients & Brands17:20 | The Importance of Attending Conferences19:13 | Connect with DianaThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/
20:28 3/20/23
Passion Prevails with Melissa Price
Melissa Price, the Customer Vice President at Campbell’s Soup Company, joins us to discuss her 16-year career as a seasoned marketing and sales leader. Her experience in the CPG industry has made her an expert in demand creation, P&L Management and leading teams across food and household products. Melissa shares her journey at Campbell’s, where she has grown from an Associate Brand Manager to Customer Vice President. Throughout the course of her career, her passion for achieving outstanding results and leading winning teams has provided valuable insight for her and her teammates, and she continues to inspire other industry leaders at Campbell’s and beyond.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe Campbell’s Soup Company Brand PortfolioMelissa's Role as Customer Vice PresidentManaging Large Company TransitionsWhat’s Upcoming for Campbell’sABOUT THE GUESTMelissa PriceCustomer Vice President, Campbell Soup Companyhttps://www.linkedin.com/in/melissa-price-7879146/https://www.campbellsoupcompany.com/QUOTES"Passion guides my career, fueled by knowing where my strengths and energy lie, and how I can add value to my teams and organization." - Melissa"I embrace opportunities by seeking guidance from mentors, advocates, and sponsors. By taking calculated risks, I maximize each chance that comes my way, which often leads to new and exciting paths." - Melissa"Effective leadership involves more than just management. It requires authenticity and adaptability. To improve, leaders must stay self-aware, open to feedback, and willing to learn from others. Being humble and vulnerable are important qualities for successful leadership." -MelissaCHAPTERS00:00 | Introduction04:16 | The Campbell’s Soup Company Brand & Products05:43 | Customer Vice President Role & Impact06:04 | The Effects of COVID-19 on the Business11:12 | Working at Campbell’s Soup Company14:45 | Leadership Growth & Career Journey20:01 | Managing Company-Wide Transitions22:40 | A Career Turning Point29:23 | Advice & Recommendations31:40 | What’s Next for Campbell’s33:10 | Women Who Push For & Seek Change34:23 | Trends to Watch38:32 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/
39:12 3/12/23
It's Not Traditional, It's TWRL with Olivia Chen
Get ready to hear from Olivia Chen, the co-founder and chief marketing officer of Twrl Milk Tea. She's a creative entrepreneur who loves bringing people together, telling stories, and marketing. Olivia knows how to use unconventional marketing tactics to make a brand stand out and get more sales.Join us on this podcast as Olivia shares how she started TWRL Milk Tea with her business partner Pauline, and how they've grown the business together. You'll learn the secrets of their success and hear about the challenges they've faced along the way.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS-About TWRL Milk tea, its product, suppliers, and history-The inspiration behind TWRL, its foundation and the people behind it-The work dynamics of the two business partners, Olivia and Pauline-Creating a successful brand through differentiation and embracing identityABOUT THE GUESTOlivia ChenCo-Founder & CMO, TWRL Milk Teahttps://www.linkedin.com/in/olichen/https://twrlmilktea.com/https://twrlmilktea.com/QUOTES"We incorporated the concept of nature and fusion into our Milk Tea or drinks, which is now a common trend in coffee, but at the time we were the pioneers in this approach.”- Olivia"Alignment on important values is crucial, and not many people think about it. As individuals with a strong marketing background, Pauline and I prioritize this aspect." - OliviaCHAPTERS00:00 | Introduction01:15 | Introducing Olivia Chen04:00 | About TWRL Milk Tea05:42 | What is Milk Tea07:01 | Farm suppliers09:30 | The beginnings of TWRL12:46 | Work dynamics with the business partner28:41 | The growth of TWRL Milk Tea38:19 | Differentiation and embracing identity39:55 | What’s next for TWRL44:31 | A Spotlight for an amazing women45:16 | Links45:55 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com
46:41 3/6/23
Disrupting Distribution with Fiona Lee
Fiona Lee is the Co-Founder and COO of Pod Foods, a logistics and technology enablement company. Connecting B2B brands directly with retailers, Pod Foods is a marketplace built for the new era of grocery.Prior to starting Pod Foods, Fiona was the Community Manager at Block 71 in San Francisco, a launchpad for Singaporean tech start-ups coming to the United States, and the gateway for Silicon Valley companies to enter the Southeast Asia market. She also founded Green Pea Cookie, an endeavor that helped her realize the need for a company like Pod Foods.Fiona discusses how she built the business in a highly competitive market and shares the value Pod Foods provides, solving problems with food distribution worldwide. Highlighting the importance of leveraging innovation, she talks about growing the company and remaining competitive in a fast and ever-changing environment.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSPod Foods growth trajectoryThe greatest challenges with food distributionLeveraging innovation and technology in order to grow the businessAdvice for aspiring women entrepreneursABOUT THE GUESTFiona LeeCofounder at Pod Foods Cohttps://www.linkedin.com/in/fionalee92https://podfoods.coQUOTES"In the first year, we were not thinking of our profitability. What we were talking about was finding product market fit." - FionaOur team is passionate about using technology and data to drive innovation and create impact." - FionaCHAPTERS00:00 | Introduction03:00 | What is Pod Foods09:19 | Building the Business12:17 | We All Make Mistakes14:21 | Harnessing Perseverance15:33 | Revolutionizing Food Distribution24:56 | Leveraging Data in the Supply Chain27:01 | Using Data to Predict Demand35:07 | Advice for Entrepreneurs38:24 | What’s Next for Pod Foods40:27 | Honoring Hard-Working Women43:02 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com
45:24 2/27/23
Creating a Crossover Company with Lucinda Wright
Lucinda Wright is a seasoned CPG executive with extensive expertise creating new businesses, building retail empires and creating meaningful marketing. As the CEO and Co-Founder of Cask & Kettle, she is the leader of the thriving spirit-making company based in Temperance, Michigan. Lucinda talks about creating a crossover between categories big and small and how this approach has impacted Cask & Kettle's business. From the beverage industry at large to alcohol and coffee combinations, Lucinda shares her knowledge and valuable advice for aspiring entrepreneurs. Additionally, she gives us a sneak peek into what's next for Cask & Kettle and shares insights into the products they create.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS-How Cask & Kettle StartedCreating new market opportunities in the coffee and alcohol industries-The importance of a iron-clad mindset and facing entrepreneurial challengesABOUT THE GUESTLucinda Wright,CEO of Cask & Kettle USALINKEDIN: https://www.linkedin.com/in/lucinda-wright-ba7a495LINKS: https://caskandkettleusa.com/‌CHAPTERS00:00 | Introduction01:00 | About Lucinda Wright03:21 | What is Cask & Kettle?06:30 | Discovering New Market Opportunities07:53 | The All-in-One Keurig Cup for Coffee and Spirits14:19 | Innovation in the Alcohol Industry23:20 | Reflection on Becoming an Entrepreneur30:11 | Overcoming Challenges and Reaching Milestones37:41 | The Importance of an Iron-Clad Mindset39:39 | What's Next for Cask & Kettle?42:20 | Inspirational Innovators48:33 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comQUOTES"When you're a disruptive innovator like us, bringing a hot beverage into booze, something that has never existed before, the vast majority of the industry is very suspicious." -Lucinda"I encourage anybody out there who's in innovation to probe around in the hybrid area." -Lucinda
50:43 2/19/23
Never Stop Bee-Leavin' with Jennifer Wiese
Jennifer Wiese is the Founder and CEO of BeeFree Gluten Free Bakery. Her passion for creating delicious gluten-free food coupled with her drive to create and provide job opportunities for individuals with autism is what drove her to start the company. Her mission in doing so is grounded in her belief that any one person can make a difference in the world, and through their business.Jennifer shares her journey as a mompreneur, shedding light on the struggles she experienced in the early days of starting the company paired with the valuable lessons she has learned along the way. Additionally, she offer advice that is inspirational for aspiring entrepreneurs and shares the exciting future plans for BeeFree Gluten Free Bakery.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe history and motivation behind the BeeFree Gluten Free BakeryThe company’s mission and advocacy of the companyMilestone achievements and establishing a strong network‌ABOUT THE GUESTJennifer Wiese, Founder & CEO of BeeFree Gluten Free BakeryLINKEDIN: https://www.linkedin.com/in/jennifer-wiese-7b98392aLINKS: https://www.beefreegf.com‌CHAPTERS00:00 | Introduction00:56 | About Jennifer Wiese03:29 | BeeFree Gluten Free Bakery08:05 | Connecting Gluten Free Diets & Autism10:38 | A Mom on a Mission15:21 | Building a Company19:19 | It's About Who You Know22:55 | Achieving Monumental Milestones27:24 | Trust the Process & Your Product28:03 | What's to Come for BeeFree29:03 | Admiration & Inspiration31:06 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comQUOTES"We were looking for support for our son with autism. We wondered what we could do to give him the best shot at life, and that introduced us to a gluten-free diet." -Jennifer"We're really passionate about being a source of employment for individuals with autism and providing jobs for people who are often overlooked." -Jennifer"Believe in yourself and believe in your product and don't let other people knock you off your horse." -Jennifer
32:43 2/13/23
Blissfully Balanced with Sara Gelenberg-Field
Sara Gelenberg-Field is the Chief Marketing Officer of Mommy's Bliss, and has 25 years of experience as a marketing executive. She has spent her career leading brand marketing campaigns and companies for a number of consumer products. In her current role as CMO, she is responsible for a fast-growing, nationally distributed line of products focused on family health and wellness.Sara sheds light on Mommy's Bliss, the company's history and how she came to work for the company. In addition, she talks about her marketing experience throughout her tenured career and the contributions she has made to many different businesses. Much of her experience and knowledge has helped to pave the way for her successes as a marketing executive and she continually applies what she has learned to grow Mommy's Bliss and succeed in the parenting industry. Finally, she offers advice and discusses what's next for Mommy's Bliss.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYSThe Mommy's Bliss brandTransitioning from big CPG to small startupApplying knowledge and experience in order to connect with the parent consumerAnalyzing and grabbing opportunities in the parenting spaceABOUT THE GUESTSara Gelenberg-Field Chief Marketing Officer, Mommy’s BlissINSTAGRAM: [https://www.instagram.com/mommysbliss]LINKEDIN: [https://www.linkedin.com/in/sara-gelenberg-field]LINK:https://mommysbliss.com‌CHAPTERS00:00 | Introduction03:49 | Mommy’s Bliss and Company Background08:37 | Joining the Team10:32 | Different Leadership Styles12:32 | Authentic Connections15:48 | Career Path Changes19:17 | Mentorship & Companionship28:10 | How to Transition Careers30:42 | Marketing to Parents32:58 | What's Next for Mommy’s Bliss35:50 | Lifting Woman LeadersThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.comQUOTESLeadership means being resourceful, creative and agile in utilizing available resources while maintaining a close connection to the consumer and staying nimble in strategy development. - SaraThe pandemic really helps us to open our eyes to proactive solutions in order to address some problems in the parenting space and make our kids healthier and safer. - Sara
38:28 2/6/23
Old Ingredients, New Age Name with Laura Shenkar
On today’s show, Laura Shenkar, CEO & Founder of This PKN shares what the product is and how the company got its start. PKN is the most indulgent, nutritious, eco-friendly, plant-based milk on the market today. She goes on to discuss the different factors that can affect distribution at the State level, along with consumer preferences and diet restrictions. Throughout her career journey, she has experienced many magic moments and learned secrets to continually improve along the way. Everything she has learned has led her to becoming an excellent advisor to those with similar career paths and interests. Her expertise in building high-performing senior leadership teams, launching and expanding businesses, and adopting revolutionary business strategies is what makes her so business savvy.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS:The origin story of the PKN brandFactors that affect the food marketplace Key moments that propelled Laura's career forwardWhat's next for the PKN brandABOUT THE GUEST:Laura Shenkar CEO & Founder, This PKNLinkedIn: https://www.linkedin.com/in/laurashenkar Links: https://thispkn.com CHAPTERS:0:00 | Introduction04:29 | The Origin of PKN10:45 | The Rise of Food Allergies & Sensitivities15:53 | The Strategic Importance of Texas21:23 | Embracing Startup Culture & Motivation23:52 | The Moment That Everything Changed30:36 | A Personal Crisis Sparked The Solution32:56 | Selling a New Brand & Product34:03 | Water is Now... Finally a Real Concern35:57 | Expanding Across The United States38:54 | Women with Innovative Approaches39:55 | The Indigenous Cooking Trend41:28 | Learn More About Laura Shenkar and This PKNThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediawww.heartcastmedia.com
43:05 1/23/23
A Startup Sparked by Dark Days with Ali Bonar
Oat Haus' CEO & Chief Vibes Officer, Ali Bonar joins us today to talk about the companies focus on nutrition and the world's first-ever oat-based spread, Granola Butter. Ali shares her industry experience and the story of how Oat Haus was founded. Additionally, she discusses the importance of smart marketing practices, placing emphasis on a healthy diet and consuming natural foods.To round out the episode, Ali talks about the milestones she has achieved and the contributing factors that have given rise to the success of the company. These successes have led her to become an expert at giving advice to aspiring entrepreneurs and reflect what's to come for Oat Haus and the future of the brand.If you or someone you know is struggling with an eating disorder, contact the National Eating Disorder Association Helpline. More information can be found at www.nationaleatingdisorders.orgToday's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:-The "why" behind creating the first-ever oat-based spread, Granola Butter-Company experience, meaningful milestones and achievements-Advice for aspiring entrepreneursABOUT THE GUEST:Ali BonarChief Vibes Officer, Oat HausLinkedIn: https://www.linkedin.com/in/alibonar Links: https://oat.haus CHAPTERS:00:00 | Introduction04:03 | Eating Disorders Struggles05:29 | Suffering in Silence07:00 | Making a Better Nut-Free Food09:25 | Better Food Marketing Practices16:35 | An Eating Disorder Turned Into Positive Momentum22:02 | Learning To Be a Leader29:24 | Therapy & Support Systems33:54 | New Products & New Ways of Working38:35 | Fan Girl of Incredible Women39:40 | Sea Moss Gel Trend & Sub Wellness Micro Trends41:27 | Learn More About Ali Bonar & Oat HausThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Mediawww.heartcastmedia.com
43:43 1/16/23
Lean Into Clean with Caitlyn Vanderhaeghe
Caitlyn Vanderhaeghe is the President, CEO & Co-Founder of KidStar Nutrients, a clean and natural supplement brand formulated just for kids. Outside of running a company, she is a well-known mommy blogger, published children's author, certified teacher and health advocate. Her love of all things natural health was the motivation that propelled her to develop nutritional supplements that only contain essential nutrients.On this episode, Caitlyn explains the philosophy and inspiration behind KidStar Nutrients', Along with concerns about the industry at large. On-going issues like lack of product development and lack of product enhancement are reasons she felt compelled to build her own brand. Additionally, she offers up insightful advice to women on a similar journey and shares her thoughts on how best to develop leadership skills.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:The Philosophy behind the KidStar Nutrients brand and productOn-going issues and problems in the supplement industry and community at largeThe importance of supplementing kids dietsEntrepreneurial Advice ABOUT THE GUEST:Caitlyn VanderhaeghePresident & CEO, KidStar NutrientsLinkedIn: https://ca.linkedin.com/in/caitlyn-vanderhaeghe-134486101Links: https://kidstarnutrients.com CHAPTERS:00:00 | Introduction02:30 | Products Produced with Clean Ingredients04:27 | Pivoting in a Pandemic & Supply Chain Issues06:45 | Supplements with a Guiding Philosophy08:32 | Shifting Product Expectations09:52 | Known Issues in the Supplements Industry12:31 | Supplements Are a Family Tradition16:22 | Mother Mentorship & Career Advice19:52 | Creating a Competitive Edge in the Marketplace22:14 | Advice for Aspiring Women Entrepreneurs29:33 | Product Launch in The United States31:52 | The Importance of Supplementing Kids' Diets33:15 | Kid Nutrient Market33:53 | Quality Products with Real Ingredients38:06 | Learn More About Caitlyn VanderhaegheThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Mediawww.heartcastmedia.com
40:20 1/9/23
Distilling a Spirited Tradition with Jamie Hunt
Jamie Hunt is the Founder and CEO of Fast Penny Spirits, an Italian Amaro liqueur company based in Seattle, WA. European adventures and a rich family history of wine and liqueur making sparked her dive into the world of Amaro. On today's show, Jamie shares her inspiration for starting her own company and why she left her tech career behind. Additionally, she discusses women empowerment, meaningful opportunities, and career mentorship for a growth trajectory. Furthermore, she gives some wonderful advice, speaking to the lessons and challenges she has faced in her career as a leader and a woman in a male-dominated industry. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS:-Fast Penny Spirits is the American version of Italian Amaro liqueur-Switching career paths from the tech industry to the liquor and beverage industry-Impactful opportunities, lessons, and proud moments in life and work ABOUT THE GUEST:Jamie Hunt Co-founder & CEO, Fast Penny SpiritsLinkedIn: https://www.linkedin.com/in/jamieahuntLinks: https://www.fastpennyspirits.com CHAPTERS:00:00 | Introduction03:34 | Women-Owned & Operated Distillery05:45 | Producing a Botanical Liqueur10:43 | From Tech to Family Tradition 13:32 | A Culinary Passion Turned Career15:58 | Charting a New Path18:16 | Finding Inspiration Outside of Mentorship20:45 | Liqueur of the Year23:24 | How to Start Something New24:52 | New and Limited Product Releases26:33 | Exercise & Sleep28:00 | 90's Fashion Trends & Low ABV Beverages29:36 | Admirable Women31:52 | Learn More about Jamie Hunt and Fast Penny SpiritsThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttps://www.heartcastmedia.com/
33:19 1/2/23
Accelerating Today, Owning Tomorrow with Jess Akers
Jessica Akers is a leader in commerce innovation at General Mills, the parent brand to some of the most well-known food and CPG brands on the planet. The continued growth of e-commerce and the changing expectations of consumers in the digital age has kept her at the forefront of change in the food sector. By applying agile marketing techniques and technology to learn at the pace and scale of global business, she is on a quest to provide connected consumer experiences.In this episode, Jess shares about her role at General Mills, as well as her career journey to becoming a leader in commerce innovation. She discusses the importance of continued innovation and how she takes advantage of every opportunity to make sure the brands she works with will be competitive in the market.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/TAKEAWAYSRoles and responsibilities as a leader of commerce innovationThe importance of innovation and technology and how these things provide a competitive edgeThe milestones and lessons learned throughout her career journeyABOUT THE GUESTJess Akers Global Commerce Innovation Manager, General MillsLinkedIn: https://uk.linkedin.com/in/jessica-akers-85b31085 Website: https://www.generalmills.com CHAPTERS00:00 | Introduction03:14 | General Mills04:13 | Commerce Innovation05:20 | Finding Ways to Think Different08:18 | The E-Commerce Evolution10:51 | Speed Learning13:54 | Changing & Impacting the Marketplace16:43 | Career Achievements22:16 | Inspirational Advice27:09 | Tech Trends to Watch28:37 | Learn More about Jess Akers and General MillsThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Mediahttps://www.heartcastmedia.com/
29:56 12/26/22
A Mission Driven by Memories with Vanessa Pham
Vanessa Pham is the Co-Founder and CEO of Omsom, a company built for and committed to bringing loud and proud Asian flavors to American households. In this episode, Vanessa discusses the humble beginnings of the Asian cuisine inspired brand, along with its mission and principles. She shares the lessons she learned from friends and mentors along her journey and what continues to inspire her. Additionally, she talks about the impact the brand made in the food industry and how its business model is different than most.Vanessa shares her experience being a venture-backed CPG brand and how working with investors such as Sidekick shaped her entrepreneurial senses. She goes on to share the importance of community and finding joy in cooking all things fermented, caramelized, and braised. Last year she was included in the Forbes 30 Under 30 and Adweek’s Young Influentials.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYSBuilding a brand rooted in passion and driven by its missionUpholding brand values and principles throughout every interactionHow Omsom's business model impacts and improves the Asian-American community ABOUT THE GUESTVanessa Pham, Co-Founder & CEO of OmsomLinkedIn: https://www.linkedin.com/in/vanessatpham Website: https://omsom.com CHAPTERS00:00 | Introduction03:36 | Take A Risk06:09 | The Third-Culture Effect07:53 | Reversing Risk Aversion10:11 | The Decision to Focus on Food12:56 | Leaning on Friends and Networking16:35 | Learning Valuable Lessons & Mistakes20:32 | Brand Values & Principles23:59 | A Business Model Built by Chefs26:40 | Business Advice30:47 | Hospitality Industry Trends to Watch31:53 | Women with Incredible Work Ethic33:17 | Learn More About Vanessa Pham & Omsom This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media.https://www.heartcastmedia.com/
35:54 12/19/22
Spice Up Your Life with Patti Doyle
Join us for our conversation with Patti Doyle, the CEO of Rumi Spice. Founded by military veterans who served in Afghanistan, the spice company's mission is to bring flavorful, ethically sourced and socially responsible spices from Afghanistan to share with customers worldwide. In her own right, Patti is an accomplished and innovative B2C and B2B marketing executive with profit and loss responsibility, extensive experience in marketing strategy, business development, digital marketing, advertising, brand management, CRM and eCommerce. She Utilizes her outstanding interpersonal skills to lead cross-functional teams and to ensure that goals and objectives are achieved. In talking with Patti, we learn about Rumi Spice and her personal connection to the brand. In addition, she shares some of the challenges she has encountered throughout her career, as well as the pivotal and proud moments that pushed her to grow.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/QUOTES"I'm a big believer in the power of the network. Those networks and the people you meet are the ones that are going to help chart that path for you." - Patti"I'm so proud that we've grown our network of farmers and we've grown our network of women that are a part of harvesting and processing." - PattiABOUT THE GUESTPatti DoyleChief Executive Officer at Rumi SpiceLinkedIn: https://www.linkedin.com/in/pkdoyle Website: https://www.rumispice.comCHAPTERS00:00 | Introduction03:32 | Ethically Sourced & Socially Responsible Spices08:39 | Personal Connection12:26 | Facing Business Challenges Head On17:04 | Pivotal Career Moments22:06 | The Importance of Mentorship27:42 | A Career Filled With Proud Moments30:52 | Creating & Launching New Spice Flavors37:38 | Craving Global Flavors42:11 | Women Who Bring The Flavor45:43 | Learn More About The CompanyThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/
46:55 12/12/22
Food-Tech Goes Vegan with Jennifer Stojkovic
As a food-tech leader, author of The Future of Food is Female, and the founder of the Vegan Women Summit, Jennifer Stojkovic is an amazing woman who continues to push boundaries. She began her career working with renowned Silicon Valley investor and founder of SV Angel, Ron Conway. Following her time there, she entered the food-tech market. Throughout her career she has worked alongside some of tech's most well-known CEOs holding positions at Google, Microsoft and Facebook. In addition, she has also partnered with a number of fast-growing startups such as WeWork, Cruise and Postmates. Jennifer shares her career journey, what she has learned and the experiences she's had along the way, all of which have shaped her into the food industry leader she is today.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS-The Vegan Women Summit and its goals-The motivation behind writing her book “The Future of Food is Female”-The lessons and unforgettable experiences from her careerQUOTES"My views changed when I learned how Americans manage to put food on the table. Knowing the situation and wanting to change it motivated me." - Jennifer"Every single community deserves culturally specific food products that are healthier and natural and plant-based and better for them." - Jennifer"We must ensure that more people with more products and ideas that address more issues in more places are financially supported." - JenniferABOUT THE GUESTJennifer Stojkovic Author, Advisor, Founder of Vegan Women SummitLinkedIn: https://www.linkedin.com/in/jenniferstojkovicWebsite: https://www.jenniferstojkovic.comCHAPTERS00:00 | Introduction03:08 | The Vegan Women Summit06:48 | Getting Attention09:53 | Motivation to be a Part of the Movement14:21 | The Future of Food is Female25:52 | Exciting Experiences30:49 | Moments That Stand Out33:14 | On To The Next36:04 | Women To Look Up To37:39 | What's Next For JenniferThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/
40:32 12/5/22
From STEM to Marketing Exec, Unconventional Career Paths Are On The Rise with Kimberly Lam
As an expert brand management and marketing leader, Kimberly Lam joins me to talk about her extensive experience developing both lifestyle and consumer packaged goods brands on a global scale. She has spent her career leading iconic brands, including Coca-Cola, Marriott, Delta and American Express. At all different intervals of her career, she has experienced changing business landscapes and accelerated growth for brands such as Chobani, which set out to create a new CPG category. Kim is currently the Marketing Director at Sanzo, where she is elevating the company's mission of bridging cultures through authentic Asian flavors. On today's Gooder podcast, Kim shares her career journey, including the lessons she learned and the impactful moments that shaped her life's work.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:-Overview of the Sanzo brand story and what makes them unique in the beverage space.-Impactful moments and decisions that shaped a different career path.-Courage to follow your intuition and do things differently.-Advice on non-linear careers and creating meaningful moments throughout the journey.QUOTES:"I'm a huge believer in fate. All of those bad things, they’re very hard to take and you're always questioning yourself and your experience why it happened but all those experiences have led me to where I am today." - Kimberly"It’s okay to have a non-linear career. Someone told me that in moments of doubt, no one can take away your education, your skills, or your personality. You own those things. Use these things in a way that will get you from point A to point B." - KimberlyABOUT THE GUEST:Kimberly LamMarketing Director, SanzoLinkedIn: https://www.linkedin.com/in/kimberly-lam-33229510Links: https://drinksanzo.comCHAPTERS: 00:00 | Introduction01:15 | Lychee or Lei-chee?04:08 | Celebrating Sugar-Free Asian Flavors06:39 | Bridging Culture07:36 | Product Attributes & Value Propositions10:07 | Non-Linear Career Moves14:40 | Impactful Partnerships In Business19:46 | Intentional Career Choices21:49 | Instrumental Mentorship22:39 | The Importance of Mission-Driven Work25:38 | Non-Conventional Career Choices31:10 | Expanding & Growing A Brand32:15 | Retail & Digital Trends33:55 | Admirable Women In CPG34:58 | Learn More About Kim Lam & SanzoThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/
36:15 11/28/22
Leadership Growth When Women Run Boards with Cassie Burr
Join us as I sit with Cassie Burr, a Talent Partner at VMG Partners and the Executive director of the Women On Boards Projects which she co-founded in February 2020. From analyst to powerhouse talent developer, Cassie Burr talks about her her unforgettable and favorite life moments, and how she became the Executive Director of Women on Board Project. As women in leadership is on the rise, this is an episode you don’t want to miss.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS:-The Women on Board Project and its mission-Cassie’s career from an analyst to become a talent developer leader-Special moments in Cassie’s career and what’s next-The struggles of women in becoming a part of the boardsQUOTES:"I was overwhelmed by the interest of other women who really understand the journey, and they want to be part of the solution." - Cassie"When my boss got sick, i was forced to step up. What I did was dug deep inside and trusted myself and these amazing women around me." - CassieABOUT THE GUEST:Cassie BurrExecutive Director, Women On Board ProjectTalent Partner at VMG PartnersLinkedin: https://www.linkedin.com/in/cassieburrWebsites: https://www.vmgpartners.com / https://www.wobproject.com CHAPTERS: 00:00 | Introduction03:49 | What is the Women On Board Project and why does it exist?08:09 | How does an analyst become a powerhouse talent developer and leader?15:55 | Pivotal moments that changed Cassie’s life.20:50 | The moment that working with Women On Board was the right decision23:24 | Why do women want to be on boards and why are women not accepting the offer?36:16 | How can someone become impactful in a business?39:51 | What’s next for Cassie and her career?42:07 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.Produced by Heartcast Media.https://www.heartcastmedia.com/
50:05 11/21/22