Show cover of B2B Mentors

B2B Mentors

B2B Mentors features top industry experts who share proven strategies and actionable inspiration on business-to-business marketing, leadership, business development, and scaling. This interview show will assist you in unveiling the unique and often complex world of business to business growth success. Brought to you by the leadership team at www.ProvenContent.com

Tracks

Waiting on Hurricane Ian & Your B2B Marketing - CC #89
Waiting on Hurricane Ian & Your B2B Marketing - CC #89Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
11:46 09/27/2022
Building Blocks of Great B2B Content - CC #088
Building Blocks of Great B2B Content - CC #088Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
08:33 09/22/2022
Mario's B2B Marketing Lessons Not Learned In School (Expert Interview)
Mario Paganini is a 3-time head of marketing (2x unicorn startups, 1x exit) before the age of 30. Currently, Mario is the VP of Marketing at Stord where his team is creating and evangelizing the future of logistics with Cloud Supply Chain. Outside of staring at screens, Mario is a competitive ultramarathon runner, eats a lot of vegetables, and occasionally wears a Mario outfit.Learn more about Stord: https://www.stord.com/Connect with Mario Paganini on LinkedIn: https://www.linkedin.com/in/mario-paganini/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
41:03 09/19/2022
Launching Multiple Billion-Dollar Brands (Expert Interview)
Jeff Hoffman is a serial entrepreneur and philanthropist behind globally recognized companies including Priceline.com, Booking.com, Ubid.com. Jeff is currently the Chairman of Global Entrepreneurs Network and founder of World Youth Horizons, a 501(c)(3)global non-profit organization that provides support to youth around the world by providing food, shelter, education, and experiences to help improve their economic conditions and encourage them to expand their horizons.Learn more about Jeff at: https://www.jeffhoffman.com/Follow Jeff on LinkedIn - https://www.linkedin.com/in/jeffhoff/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
20:35 09/12/2022
Best Advice Given To Me as a B2B Marketer - CC #087
Best Advice Given To Me as a B2B Marketer - CC#087Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
11:01 09/08/2022
Sexy OR Easy? (Your Website) - CC #086
Sexy OR Easy? (Your Website) - CC #086Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
13:52 08/31/2022
Your Big B2B Marketing Gaps (Expert Interview)
Jen Smith is an industry recognized B2B Marketing leader, creator of marketing unicorn teams, and recent CMO at MarketingProfs which has supported over 700,000 marketers with expert advice. She believes that marketing leaders must show real impact on business growth in order to be considered relevant, keep their best and brightest talent, and have a seat at the executive table. Through brand, digital, creative, and demand generation leadership, Jen has 5x'd marketing sourced pipelines and surpassed marketing goals across industries.Connect with Jennifer Smith on LinkedIn - https://www.linkedin.com/in/jennifersmith4/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
30:23 08/30/2022
4 Key B2B Content Styles You Need to Implement - CC #085
4 Key B2B Content Styles You Need to Implement - CC #085Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
16:04 08/26/2022
How to Connect with ANYONE You Want to Work With or Be Mentored By
Meet one of my Mentors, Business Coaches, and Good Friend, Brandon T. Adams as we discuss the right way to approach a potential business connection, as well as the POWER of surrounding yourself with the right people!Brandon T. Adams is an Advisor, Video Marketing Expert, and Speaker. Connect with Brandon on LinkedIn: https://www.linkedin.com/in/brandontadams1/If you want to meet, network, and possibly do business with Brandon make sure to attend THE video marketing event of the year this October in Nashville, Rise and Record. Learn more or get tickets at: https://www.riseandrecord.com/Get more details in the link on Brandon's profile, or feel free free to reach out to either of us directly.Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
43:52 08/18/2022
How to Copy Write Your Way to Millions (Expert Interview)
Nate Kievman is CEO and Founder at Linked Strategies and considered a leading global executive engagement copywriter. Nathan works with many of the world's top thought leaders as well as some of the largest organizations. Nate is all about how to "speak" executive and how understanding the language of executive can fundamentally change your future for the better. Learn more about Linked Strategies - https://linkedstrategies.com/Connect with Nate Kievman on LinkedIn - https://www.linkedin.com/in/nathankievman/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
38:43 08/15/2022
How to Bring In Board Members That Will Blow Up Your Business (Expert Interview)
Martin Rowinski is an Investor, Author, and CEO of Boardsi which is leading the way for executives to connect with companies seeking Boards of Directors and Boards of Advisors. He has also been featured on Forbes, Entrepreneur, FastCompany, CEO Today and The Marquis Who's Who (2022 - 2023).Learn more about Boardsi - https://boardsi.com/Connect with Martin Rowinski on LinkedIn - https://www.linkedin.com/in/martinrowinski/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
38:55 08/08/2022
Why Do CMOs Have the Shortest Tenure in the C-Suite? - CC #084
Why Do CMOs Have the Shortest Tenure in the C-Suite? - CC #084Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
12:38 08/05/2022
Investing in Communities of Influence for Sales Growth (Expert Interview)
Jennifer Zick is a 40 Under 40 Awardee and Founder & CEO of Authentic Brand - a Minneapolis based Fractional CMO firm serving clients across the United States. As a pioneer in the Fractional marketing space, Jennifer is passionate about helping growing companies Overcome Random Acts of Marketing™ and achieve next-level growth and revenue results. Like, share, and comment! Learn more about Authentic Brand - https://authenticbrand.com/Connect with Jennifer Zick on LinkedIn - https://www.linkedin.com/in/jzick/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
41:02 08/03/2022
How We Generate 12-25 B2B LinkedIn Leads Per WEEK - CC #083
How We Generate 12-25 B2B LinkedIn Leads Per WEEK - CC #083Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
11:46 07/28/2022
Using Your Marketing Skills for GOOD (Expert Interview)
Sean Luitjens is the Chief Marketing Officer for uFlexReward. His responsibilities include all aspects of uFlexReward’s marketing efforts, including brand, customer research, strategy, and customer communications, while assisting in the development of the partner ecosystem and direction of the product roadmap. Sean has an extensive background working in strategic roles across organizations holding positions in Marketing, Product Development, System Architecture, Global Sales, Corporate Strategy, Benchmarking, and M&A. Prior to his current role at uFlexReward, he was the Vice President of Corporate Development & Marketing at AIRINC, Principal at Mercer, and Director of Strategic Technology at Monster.com.Connect with Sean on LinkedIn here: https://www.linkedin.com/in/sean-luitjens-929136/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
30:52 07/25/2022
CMO Success Pillars (Expert Interview)
Jennifer Caldwell is the Chief Marketing Officer at Aquanomix, with over 25 years of marketing and communications experience. She spent several years in television and media production where she won five Telly Awards and was referenced in a book by the Brookings Institution.Connect with Jennifer on LinkedIn here: https://www.linkedin.com/in/jennifer-a-caldwell-0158205/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
32:26 07/19/2022
Economic crash is coming! What do you do with your marketing? - CC #082
Economic crash is coming! What do you do with your marketing? - CC #082Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
10:20 06/10/2022
Prospecting Reaches Prospects. Building Brand Closes Them. - CC #081
Prospecting Reaches Prospects. Building Brand Closes Them. - CC #081Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
08:43 06/06/2022
How to Sell Your Business for Huge Profits (Expert Interview)
Michelle Seiler Tucker is the author of EXIT RICH and the Founder and CEO of Seiler Tucker Incorporated. She holds the M&AMI (Mergers & Acquisitions Master Intermediary) title, as well as Certified Mergers and Acquisitions Professional (CM&AP) and Certified Senior Business Analyst (CSBA). Michelle also owns many other businesses in several different industries. As a 20-year veteran in the M&A industry, she is regarded as the leading authority on buying, selling, fixing, and growing businesses. Her and her firm have sold hundreds of businesses in almost every vertical and have a remarkable track record of success.Bonus! The audiobook version of Michelle’s Wall Street Journal and USA Today bestseller "Exit Rich", co-authored by Sharon Lechter and endorsed by Steve Forbes, is now available as an audiobook on Apple and Amazon! Until the end of May, you can purchase the audiobook for only $2.99 or with your regular Audible subscription…that’s less than a cup of coffee and comes with all the supplemental materials and membership access you need to succeed. Get it today here!: https://books.apple.com/us/audiobook/exit-rich-the-6-p-method-to-sell-your-business-for-huge-profit/id1618657755Key Takeaways: How to sell your business for top dollar, which recent movie to watch for excellent business advice, and when acquiring other companies makes good business sense. Learn which tech company has one of the best leadership programs in the country — and why mentorship sometimes outweighs money when you’re growing your business.If you build your company to sell, it works for you instead of the other way around.Deferred sales trust (DST) programs are the best strategy for deferring capital gains.Never tell anyone you’re selling your business. Employees will jump ship, and customers will leave. Businesses are listed with advisors, not “for sale by owner.”Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
58:44 05/30/2022
How to Become a Billion-Dollar Marketer (Expert Interview)
How to Become a Billion-Dollar Marketer (Expert Interview) Jess Iandiorio is the Chief Marketing Officer at Starburst, an analytics startup valued at $3.3B. She's held marketing leadership positions at Mirakl (Valued at $3.5B), Drift (Exited to Vista Equity Partners for $1B), Acquia (Also exited to Vista Equity Partners for $1B+), and Endeca (Acquired by Oracle for $1B+). Jess is an expert on go-to-market strategy and category creation, is a start-up addict, and loves to build high-performing teams. Jess co-authored The SaaS CEO's Guide to Happier Customers where she created a framework for a Go-To-Customer (GTC) strategy as the next era for SaaS growth. Jess is also a passionate advocate for diversity in tech, and making start-ups family-friendly. Her most recent work focuses on an unfair judgment passed on many women which prevents their growth which she calls "She's Not Strategic" or SNS Disease. Her articles can be found on Fast Company, Venture Beat, and The Startup.Follow and connect with Jess on LinkedIn here: https://www.linkedin.com/in/jess-iandiorio-514859/Key Takeaways:-When seeking an extremely successful company to work for, look for a large market, a differentiated product, leadership you want to work for, and long-term financial stability.-Investing in paid LinkedIn marketing allows you to target precisely, and paired with metadata, to scale your spend for tighter management of ROI and lead flow.-When advancing into a billion-dollar market, be pragmatic in your approach, focus on your ideal customer profile, and identify what winning looks like in each unique industry.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
35:55 05/16/2022
Is the Crypto Craze Killing Your Businesses? Or Creating Opportunity? - CC #080
Is the Crypto Craze Killing Your Businesses? Or Creating Opportunity? - CC #080If you would like the chance to Mentor, Network, and Mastermind on your marketing with high-level executives, experts, and business celebrities … We'd like to personally invite you to attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
04:24 05/12/2022
Always Be Prospecting NOT Always Be Closing - CC #079
Always Be Prospecting NOT Always Be Closing - CC #079If you would like the chance to Mentor, Network, and Mastermind on your marketing with high-level executives, experts, and business celebrities … We'd like to personally invite you to attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
06:02 05/11/2022
How to Be a Top Gun at Channel Sales (Expert Interview)
Steve Farmiloe is the Sr. Channel Sales Manager at AppSmart and seasoned sales leader with experience driving expansion in wholesales distribution, professional services, manufacturing, and insurance. He is well known for his LinkedIn video podcast called the Top Gun Show where he has interviewed over 400 "top guns" in the telecommunications industry. The show is followed by over 30,000 C-level buyers and sellers.Connect with Steve on LinkedIn here: https://www.linkedin.com/in/steve-farmiloe-151372/Key Takeaways:-People buy from people, not from companies. Apart from huge commodities, such as Microsoft Office, 99% of the time, you’re going to buy from the people you like and those you think will make you more successful.-Good salespeople are inquisitive. Show you care about your customers by expressing genuine interest in their goals, pains, initiatives, and strategies.-Even if you can’t offer a customer a solution, a good salesperson is enriched from learning about another business and adding new knowledge to their own business acumen.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
26:00 05/10/2022
What Is Research Marketing, and How Do You Master It? (Expert Interview)
What Is Research Marketing, and How Do You Master It? - B2B Mentors PodcastJoseph Kim is the Chief Marketing Officer of ProofPilot. He brings over 23 years of pharmaceutical research expertise to ProofPilot, most recently in a senior leadership role as Senior Advisor in Lilly’s Digital Health Office. He was recognized as one of the “Top 100 individuals on the 2015 MedicineMakers Power List,” and “20 Innovators Changing the Face of the Clinical Trials Industry” by CenterWatch. He holds a BS in Molecular Biology from Lehigh University and an MBA from Villanova.Follow Joseph Kim on LinkedIn: https://www.linkedin.com/in/josephpennkim/Key Takeaways:-You do market research to understand the market, but in research marketing, you use research as your marketing channel.-Two things are true of consumers today: They’re much smarter than they used to be, and they’re much more distrustful.-In both B2B and B2C contexts, you can use your product research as your sales channel. People would often rather pay for your product and take part in the research for it than simply pay for the product without participating.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
39:04 05/02/2022
Dark Social Secrets Unveiled (Expert Interview)
(Expert Interview) Dark Social Secrets Unveiled - B2B Mentors PodcastChris Walker is the Founder and CEO of Refine Labs, a progressive demand generation agency that challenges the status quo in B2B marketing. Refine Labs executes tactics that align with how consumers actually buy instead of generating fruitless leads. Before launching Refine Labs, Chris led marketing at two B2B firms where he built the foundation of his unique perspective on demand generation. Chris also hosts the State of Demand Gen podcast where he shares tangible advice and tactics alongside today’s top B2B marketers.Visit: https://www.refinelabs.com to learn moreKey Takeaways:-When B2B sales teams fail to empower their marketing teams with the right measurements, metrics, and goals, they limit their ability to conduct actual marketing — and that’s the missing piece in their strategy.-Don’t focus solely on lead numbers. Look at how much pipeline your marketing brings in, where it comes from, and how it happens.-Dark social is around 99% of the market. When potential customers are outside the buying cycle, you can’t collect or track their intent data, which keeps your approach reactive instead of proactive. And you’re going to miss out on a lot of sales.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
36:39 04/27/2022
How to Build a Winning Product Marketing Team from Scratch (Expert Interview)
Sherri Schwartz is the Chief Marketing Officer at First Orion, previously serving as the company’s VP, Communications & Product Marketing. With over 15 years of experience in sales, corporate communications, product marketing, and leadership, Sherri is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe.Visit: https://firstorion.com/Episode Summary:Sherri Schwartz — Interim Chief Marketing Officer at First Orion — joins Connor to discuss the “why” of product marketing, how to build a product marketing team, and how a background in sales can help B2B marketers. Learn why product marketing must come before sales, the benefit of sales experience, how B2B differs from B2C — and how it doesn’t.Key Takeaways:-Product marketing should come before sales. Product marketers understand the target market and the industry. They provide product teams with the data and knowledge they need for building out the product — and give sales teams a story to tell.-B2B delivers a product to a business, and the business delivers it to the consumer. The core of B2B product marketing is the end user’s “why.” Sales experience makes it easier to keep end users in mind.-When marketing for a new company, product marketers should prioritize three goals: sales growth, brand awareness and perception, and a comprehensive content marketing strategy.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
38:02 04/19/2022
Balancing Branding for Talent Acquisition vs. Sales Growth (Expert Interview)
Balancing Branding for Talent Acquisition vs. Sales Growth (Expert Interview) Ryan Hornack joined FWF in 2017 as an entry-level Logistics Consultant and is now current Chief Marketing Officer, as well as recently Named to American Marketing Association's West Michigan Board. Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanhornack/Visit https://www.fwf.com/ for more information about Fith Wheel FreightEpisode Summary:Ryan Hornack — Chief Marketing Officer for FWF — joins Connor to discuss rebranding, talent acquisition marketing, and building modern content messaging from a strong set of company values. Learn about the many reasons for rebranding, using marketing techniques to win the talent you need, and keeping your marketing content consistent to build better business relationships.Key Takeaways:-Rebranding is multifaceted. Companies rebrand to modernize, launch new initiatives, and clarify their market position. But you can also rebrand as a means of focusing your future strategy and positioning your business for long-term sustainable growth.-Like most marketing initiatives, talent acquisition marketing relies on communicating opportunities clearly and building relationships.-Consistent content messaging, across all interactions and communication channels, is essential to building relationships with prospects, partners, customers, and talent.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/
38:23 04/11/2022
How Your Sellers Should Leverage Relationship Signals & Close Faster! (Expert Interview)
Jamie Shanks is the CEO of Pipeline Signals and Sales for Life, the world's largest Digital Selling training program for mid-market and enterprise companies. Sales for Life has trained over 250,000 sales and marketing professionals, in dozens of industries. Jamie's workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.Episode Summary:Jamie Shanks — CEO of Sales for Life and Pipeline Sales — joins Connor to discuss the power of social selling for creating and scaling your sales pipeline, mining sales intelligence signals, and road mapping customer relationships to inform successful sales activity. Learn how digital technology has changed the sales landscape, what sales intelligence signals can do to improve your approach, and why a social selling presence is critical to sales success.Key Takeaways: -Digital technology enables intelligence collection and new forms of customer engagement. Social selling got a huge boost from the pandemic and is now essential to the ongoing success of any sales focused organization.-Sales intelligence signals come in three categories: buying intent, workload consumption (i.e., product usage), and relationship management. If you manage sales intelligence correctly, you can dramatically change your approach to sales, prioritize your time efficiently, and enjoy greater success.-83% of the customer journey is completed without any sales team activity. Digital technology allows customers to engage in asynchronous learning, in which they engage with their peers, conduct online research, review applicable content, and engage with social media channels to decide which company to do business with for a certain product or service. You need a sustained presence in the online communities they will land in as a result of their research.If you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
39:59 04/04/2022
Three Ways to Get Your Company's Content Done FOR GOOD! - CC #078
Three Ways to Get Your Company's Content Done FOR GOOD! - CC #078If you would like the chance to Mentor, Network, and Mastermind on your marketing with high-level executives, experts, and business celebrities … We'd like to personally invite you to attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
26:33 04/01/2022
How to Brand Your Business Like a Celebrity (Expert Interview)
How to Brand Your Business Like a Celebrity (Expert Interview)Vinnie Potestivo is an Emmy Award-winning media brand advisor, personal brand strategist, and content coach. He is also the host of I Have A Podcast. His passion to evolve talent opportunities into impact has driven Vinnie and his team at VPEtalent to become well-trusted connectors who sell, develop, produce, launch, distribute, and amplify some of the most talked-about original series & talent brands in modern pop culture.As a television network executive and supervising casting director at MTV Networks (98-07) he pioneered the way talent and artists claimed control of their narrative by making them hosts, stars, and even producers of their own hit series.Episode Summary:Vinnie Potestivo — Emmy Award Winning Media Advisor & Content Strategist, Talent Brand Expert, and host of “I Have a Podcast” — joins Connor to talk about the value of a LinkedIn presence, showing up with opportunities, and creating content with purpose. Learn about “strategic luck,” the reciprocal nature of relationships and opportunities, and building a talent brand.Key Takeaways:Relationships and opportunities are interrelated. Opportunities arise from relationships and vice versa. You can build strong professional relationships from every opportunity.Success requires more than making something good. You have to talk about it and promote it and amplify it and distribute it. You have to be willing to demonstrate pride in your work and seek recognition for it.You always have two points for negotiation — or renegotiation. One is license, who is allowed to use creative content and how; the other is personal brand, and the more you build your personal brand, the more leverage you create for yourself and your content.If you would like the chance to Mentor, Network, and Mastermind on your marketing with high-level executives, experts, and business celebrities … We'd like to personally invite you to attend a FREE B2B Mentors Marketing Mastermind: www.activeblogs.com/liveevent/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com
39:58 03/28/2022