Show cover of B2B Mentors

B2B Mentors

B2B Mentors features top industry experts who share proven strategies and actionable inspiration on business-to-business marketing, leadership, business development, and scaling. This interview show will assist you in unveiling the unique and often complex world of business to business growth success. Brought to you by the leadership team at www.ProvenContent.com

Tracks

120. Scaling a Brand in St. Petersburg (Or Any Local Market)
Ryan Bogden is an accomplished real estate professional & the Host of Talkin’ St. Pete Podcast. Ryan combines insightful local knowledge with a charismatic on-air presence. In the real estate arena he has achieved remarkable success as the team leader at Keller Williams St. Pete, transforming from a newcomer with 0 contacts to generating an impressive $20 million in personal production within just 2 years!Learn more about Talkin' St. Pete Podcast:https://www.youtube.com/channel/UCBLQaOD7_fKqYL_XzXaDN5QConnect with Ryan Bogden on LinkedIn: https://www.linkedin.com/in/ryanbogden/Connect with the host, Connor Dube, on LinkedIn:https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
36:55 4/15/24
What's happening after the click that's costing you SALES? - BONUS #107
Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Learn More About ConvertAVisit: https://www.convertavisit.com/Register for the free training: www.provencontent.com/roivirtual
21:08 2/14/24
119. Secret Moneyball Marketing Strategy
Andy Ramirez is a "Moneyball Marketing" specialist and seasoned marketing leader who's built high-functioning teams that obsess over data and use it to quickly maximize ROI. He's led marketing teams at AWS, Amazon Prime, Smartsheet, New Relic, and now at Docker.Learn more about Docker:https://www.docker.com/Connect with Andy Ramirez on LinkedIn: https://www.linkedin.com/in/andyramirez/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
37:18 1/15/24
118. The Mentor Mindset: Lessons From Coaching 108 CMOs to Success
Alan Gonsenhauser has 25+ years of experience as a Chief Marketing Officer and P&L General manager for global B2B firms in the Health Tech and SaaS Software domains with extensive cross-functional leadership experience in the go-to-market and finance functions.At Forrester and SiriusDecisions, Alan was a CMO Executive advisor where he mentored 108 CMOs, helping to improve their marketing performance results and business alignment.Since forming DemandRevenue in early 2021, he has supported private equity portfolio companies as a Fractional / Interim CMO and an executive advisor to CMOs and marketing leaders. He helps clients build infrastructure to scale customer-led growth and stop random acts of marketing. He also advises and coaches CMOs to new levels of success and cross-functional alignment.Learn more about DemandRevenue:https://www.demandrevenue.com/Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
38:51 1/9/24
117. How to Master Authority and Conversions in Ecommerce
Greg Rollett is an Emmy® Award-Winning Producer, Best-Selling Author, media expert, and currently the Director of Growth at Grommet, where he helps makers, inventors and eComm business owners go from undiscovered to unstoppable.Learn more about Grommet:https://thegrommet.com/Connect with Greg Rollett on LinkedIn: https://www.linkedin.com/in/gregrollett/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
41:46 12/18/23
116. Why Common Sense Marketing Needs a Comeback!
Jason Wood is the CEO of Specificity, an industry-disrupting digital marketing firm that has recently gone public. Through his entire career, Jason has leveraged emerging technology to better define audiences that far outperform the targeting found in big tech and big social. His style is often referred to as no-nonsense as he calls it like he sees it and always has the data to back it up.Learn more about Specificity:https://www.specificityinc.com/Connect with Jason Woods on LinkedIn: https://www.linkedin.com/in/jasonawood1/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
39:07 12/11/23
Top CMOs Are Telling Us This - Are You Listening? - BONUS Ep. #106
Top CMOs Are Telling Us This - Are You Listening?Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Learn More About ConvertAVisit: https://www.convertavisit.com/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
21:54 12/8/23
Remove These Roadblocks to Recapture More ROI - BONUS Ep. #105
Remove These Roadblocks to Recapture More ROIConnect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Learn More About ConvertAVisit: https://www.convertavisit.com/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
09:53 12/5/23
115. How B2B Marketers Can Take Back Control of Their Time
Gil Allouche is a software engineer turned data-driven growth marketer, an Advisor and the Co-Founder and CEO of Metadata, two year running inc 500 company - the Marketing OS that eliminates repetitive marketing tasks and improves performance at the same time. This means less time spent on tactical execution for B2B marketers and more time spent on high-value work like strategy and creativity.Learn more about Metadata https://metadata.io/Connect with Gill Allouche on LinkedIn: https://www.linkedin.com/in/gilallouche/Connect with the host, Connor Dube, on LinkedIn:https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
34:21 10/30/23
Do THIS before spending another dime on your marketing! - BONUS Ep. #104
Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Learn More About ConvertAVisit: https://www.convertavisit.com/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
19:47 10/23/23
114. Jay Baer’s Secrets on How To Exceed Your Customers’ Need for Speed
Jay Baer is a world renowned speaker, business growth and CX author, advisor, and expert. He’s the New York Times best-selling author of seven books, founder of 5 multi-million dollar B2B companies, and one of the most-popular tequila influencers in the world. Check out Jay’s most recent book - The Time to Win: How to Exceed Your Customers’ Need for Speed on speed and responsiveness. A must-read for business owners, sales people, and customer success managers: https://www.amazon.com/dp/B0C9NYKWK9/ref=tsm_1_fb_lkConnect with Jay Baer on LinkedIn: https://www.linkedin.com/in/jaybaer/Connect with the host, Connor Dube, on LinkedIn:https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
33:40 10/2/23
How can small B2B businesses generate enterprise level results? - BONUS Ep. #103
How can small B2B businesses generate enterprise level results? - BONUS Ep. #103Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
03:56 9/26/23
113. 5 Key Competencies Every B2B Marketing Team Needs To Master
Stacey Danheiser is a former Fortune 500 marketing leader, best-selling author, trusted advisor and the Founder of SHAKE Marketing Group, a go-to-market consultancy. Stacey’s customer value-led approach has transformed the growth trajectory of 45+ B2B brands leading to exceptional results like 118% YoY revenue growth, Inc 5000 listings, 90% marketing team retention, and more. Stacey is also the creator of Ascend B2B Marketing Leadership Accelerator – an immersive mentorship program for marketing leaders who aspire to create a profound impact in their careers.Learn more about SHAKE Marketing Group:https://www.shakemktg.com/Connect with Stacey Danheiser on LinkedIn: https://www.linkedin.com/in/staceydanheiser/Connect with the host, Connor Dube, on LinkedIn`:https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
31:08 9/11/23
112. Customer Insight Secrets to Accelerate Your Marketing Success
Karrie Sanderson is an executive marketing leader with deep expertise in GTM strategy, brand development and growth, communications, creative studio leadership, leading high-performing teams, and building strong cross-functional partnerships. Karrie's most recent SaaS marketing leadership experience was with Typeform and Smartsheet, with a strong prior foundation in marketing roles Coca-Cola, Starbucks, and Pfizer. She also founded and ran her own marketing agency for seven years.Learn more about ChangeEngine:https://www.changeengine.comConnect with Karrie Sanderson on LinkedIn: https://www.linkedin.com/in/karrie-sanderson/Connect with the host, Connor Dube, on LinkedIn:https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
37:59 9/5/23
111. How Not to Suck at Marketing
He’s been featured in AdAge, Forbes, CMO.com, Fast Company and several top podcasts. Jeff Perkins is the author of How Not to Suck at Marketing, a speaker, and current CMO at Greenlight Guru. Prior, Jeff was CEO of ParkMobile and CMO at QASymphony (now Tricentis), which he supported raising over $50 million in venture funding. With a diverse range of experiences with B2C, B2B, and across a variety of industries, including software, parking, automotive, consumer packaged goods, media, and pharmaceuticals, Jeff is definitely a CMO to follow.Learn more about Greenlight Guru:https://www.greenlight.guru/Connect with Jeff Perkins on LinkedIn: https://www.linkedin.com/in/jeffperkins1/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
46:05 8/14/23
110. How to Master B2B Healthcare Marketing (3 Key Pillars)
Larry Kaiser is an 18-year veteran of the Healthcare IT market, a speaker, the current Chief Marketing Officer at Clearsense, and winner of the 2020 HITMC Award for Health IT Marketer of the Year. Prior, Kaiser built and led the marketing function at Optimum Healthcare IT and led NTT Data’s healthcare marketing efforts.Learn more about Clearsense:https://clearsense.com/Connect with Larry Kaiser on LinkedIn:https://www.linkedin.com/in/lawrencekaiser/ Connect with the host, Connor Dube, on LinkedInhttps://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
31:24 8/1/23
109. Think Like a CEO, Act Like a CRO, Talk Like a CMO
Denmark Francisco has been involved in four major acquisitions of technology startups with over $837M in total value generated. He has 14 years of growth experience, including as ex-CMO of KnowBe4 and growth hacking at DigitalOcean.Learn more about Blackbox Consulting:https://www.blackboxconsulting.io/Connect with Denmark Francisco on LinkedIn: https://www.linkedin.com/in/denmarkfrancisco/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
34:07 7/25/23
108. The Dropout Multimillionaire: How to Succeed in Business with No Money, No Education, and No Clue
Brian Will is the bestselling author of "The Dropout: Multi-Millionaire" and "NO... The Psychology of Sales and Negotiations," and a serial entrepreneur with over 35 years of experience. He has created seven highly successful companies across four industries, worth over half a billion dollars at their peak. Today, Brian is a visionary business leader, owning restaurants in Atlanta, an insurance and technology company in Denver, and a real estate business in Georgia and Florida. His expertise in turnaround projects and driving billions in sales make him a sought-after consultant and speaker.Read Brian's books, "The Dropout: Multi-Millionaire" and "NO... The Psychology of Sales and Negotiations,"Connect with Brian Will on LinkedIn: https://www.linkedin.com/in/theforcemm/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
36:57 7/10/23
107. B2B Storytelling Strategies that Convert Decision Makers
Adrian Fulle is the current Global Chief Marketing Officer at ByoPlanet and former entertainment industry executive. From the rebel side of corporate, Adrian is passionate about building high performing marketing strategy leveraging storytelling skills and B2B marketing models sourced from Harvard and Stanford. With over 15 years of experience and an insatiable curiosity, Adrian brings depth, creativity, and a fresh perspective to the B2B marketing world.Learn more about ByoPlanet:https://byoplanet.com/Connect with Adrian Fulle on LinkedIn: https://www.linkedin.com/in/adrian-fulle/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
30:16 6/26/23
106. Is B2B Decision-Making More Vital (and Emotional) Than B2C?
Wendy Lurrie is most recently the CMO at Sinequa and high-level marketing leader at organizations like Medidata Solutions and well recognized marketing agencies. She's an expert across the full spectrum of marketing disciplines with broad and deep experience in brand, direct, CRM , digital marketing and integrated marketing.Learn more about Sinequa:http://www.sinequa.com/Connect with Wendy Lurrie on LinkedIn: https://www.linkedin.com/in/wendy-lurrie-392b053/Connect with the host, Connor Dube, on LinkedIn`https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
31:22 6/19/23
This or That? (B2B Lead Gen) - BONUS Ep. #102
This or That? (B2B Lead Gen) - CC #102Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
10:37 6/13/23
CMO Alliance Session on Podcasting for B2B - BONUS Ep. #101
CMO Alliance Session on Podcasting for B2B - CC #0101Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
12:33 6/7/23
Most Powerful B2B Marketing Method? - BONUS Ep. #100
Most Powerful B2B Marketing Method? - CC #100Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
06:33 6/2/23
Can You Get The Big Benefits of Podcasting, Without a Podcast? - BONUS Ep. #099
Can You Get The Big Benefits of Podcasting, Without a Podcast? - CC #099Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
09:44 5/26/23
Podcasting for Your Business is Not What You Think - BONUS Ep. #098
Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
12:03 5/23/23
105. The Big B2B Buying Disconnect
Allyson Havener leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper-growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time, she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from the University of California, Santa Cruz.Learn more about TrustRadius: https://www.trustradius.com/Connect with Allyson Havener on LinkedIn: https://www.linkedin.com/in/allyson-havener/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
39:31 5/22/23
104. Breaking Through Your Biggest Content Challenges
Marc Dube is a multi-time entrepreneur, real estate investor, and industry innovator in content marketing. Marc is currently the President and Founder at ProvenContent.com, supporting hundreds of B2B clients in over 70+ industries produce their custom content.Learn more about Proven Content: https://www.provencontent.com/Connect with Marc Dube on LinkedIn: https://www.linkedin.com/in/askmarcdube/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
29:30 5/15/23
103. Get Bold about Branding, Building Trust, and B2B
Scott Farace is the current Chief Marketing Officer at Celero Commerce and former sports and entertainment executive working with well known brands like bank of America, UPS, Sears, and Mastercard, and talents such as Garth Brooks, Christina Aguilera, Shania Twain, Phil Collins, and the Backstreet Boys. He has also driven sponsorship for clients with the NFL, Olympics, FIFA world cup, NBA and many moreLearn more about Celero Commerce: https://www.celerocommerce.com/Connect with Scott Farace on LinkedIn: https://www.linkedin.com/in/scott-farace-975b2/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
30:11 5/2/23
102. Robert Rose’s Killer Content Marketing Strategies to Go Bigger, Faster
Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. For more than 12 years, Robert and his firm The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Salesforce, Facebook, NASA, Hilton, CVS Health, McCormick Spices, Whirlpool, Microsoft, and The Bill & Melinda Gates Foundation.Learn more about Content Advisory: https://contentadvisory.net/Connect with Robert Rose on LinkedIn: https://www.linkedin.com/in/robrose/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
34:38 4/25/23
101. Attribution Without Action is Meaningless (Cart.com CMO Interview)
Rachel Truair is the Chief Marketing Officer at Cart.com, the leading provider of comprehensive ecommerce solutions that enable retail brands to easily sell and fulfill across every channel. Prior to Cart.com, she led both enterprise and SMB marketing teams at companies including Confluent, Adobe, Magento, Oracle, and 3M.Learn more about Cart.comConnect with Rachel Truair on LinkedIn: https://www.linkedin.com/in/racheltruair/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
33:16 4/11/23

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