Show cover of Rooted In Tomorrow

Rooted In Tomorrow

We're a cooperative rooted in 100-years of forward-thinking. We're a different kind of company, grounded in a common cause ever since our founding in 1921 we have remained a cooperative. Land O'Lakes, Inc. is placing its owners, both farmers and local retailers at the heart of creating a sustainable food future. Join host Kim Olson for stories, interviews, and insight - welcoming new guests on each monthly episode. Production copyright 2022 Land O'Lakes, Inc.Formerly "Something Greater."

Tracks

Climate friendly isn't always cost effective: Removing risk for farmers to be part of the climate change solution.
Sustainable farming practices are essential for modern farmers to adopt on their land. However, changing an on-farm practice can cost a family farm a fortune or, put their crops and profits at risk. Doing the right thing for the environment also means not doing the wrong thing to ensure their family farm survives. In this episode, Brett Bruggeman, President of Winfield United joins us to talk about how Land O’Lakes is creating markets for farmers to invest in sustainable farming practices consumers care about. All while ensuring the economics make sense. 
36:12 09/06/2022
The Dairy Equation: A family. A farmer. A cooperative. Celebrating dairy month and the people who bring you the butter.
In this episode, we break down the challenges facing the dairy industry and the ways Land O’Lakes continues to innovate and adapt to meet the moment on behalf of our farmer-owners.. Our guest for the episode is  Heather Anfang, Senior Vice President of US Dairy Foods at Land O’Lakes, Inc.Get to know some of our Farmers at LandOLakes.com/our-farmers/
25:31 06/23/2022
The mom. The Farmer. The advocate; Driving policy change by getting personal.
As a farmer-owned cooperative, Land O'Lakes, Inc. Government Relations plays a key role in supporting the food and agriculture industry that thrives in rural communities. Part of the work is helping its members and local farmers advocate on their behalf, tell their stories to lawmakers and drive policy change that benefits consumers. It's about increasing access to food, understanding where it comes from, and bridging the gap between the farm and the grocery store. Guests in this episode are Gretchen Rockstad, a Minnesota Farmer and a member of the Land O'Lakes, Inc. Policy & Resolutions Committee. And, Amber Horn-Leiterman, Land O'Lakes farmer-member from rural Wisconsin. 
39:57 05/02/2022
Rooted In Tomorrow: How a 100 year old cooperative sees it's future.
In this episode, Land O’Lakes Chief Marketing Officer Heather Malenshek joins us to discuss how we're helping bring to life the stories of our cooperative and position Land O’Lakes Inc. as a powerful enterprise working in service of our farmer and retailer owners.Today, Land O’Lakes is a diverse agribusiness spanning crop inputs, animal nutrition, food production, and environmental sustainability. That means we have many stories to tell, and we believe a strong enterprise brand can tie those stories together to help drive home our cooperative’s strong mission and purpose in the world.Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
36:46 04/04/2022
Bringing connectivity to every corner and cornfield.
In this episode, we illustrate the often eye-opening issues facing those withoutbroadband connectivity and the work to get communities better connected. Bringing every American broadband access is the moonshot challenge of this generation.It's the focus of our American Connection Project. As we hear from our guests, connectivity is not a luxury, but a necessity for education, health care, modern foodproduction, and economic growth.Guests are Frontier Cooperative CEO and farmer, Jeremy Wilhelm from Lincoln,Nebraska. And, Ken Edwards, a Nebraska native, and an American Connection Corps Fellow.To learn more go to Americanconnectionproject.comSomething Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
36:01 02/28/2022
Combating climate change. Creating a sustainable future.
Guests on this episode: Truterra President Jason Weller and Nebraska farmer Lukas Fricke join host Kim Olson. Everywhere you look, organizations are making announcements about carbon markets. While some are talking a big game, Land O’Lakes - through its Truterra business - has been hard at work empowering farmers to not only do the right thing for the environment but generate income for their families and communities. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
41:07 02/02/2022
The podcast is back in 2022 with new episodes! Here's what we have in store.
Something Greater is back in 2022 with new episodes and guests! As the world was interrupted by COVID, farmers pressed on, producing food for a world facing countless challenges. This season, Something Greater features the innovators, the forward thinkers, and small-town leaders guiding Land O’Lakes into its second century and taking on some of the world’s most pressing challenges. Join host Kim Olson for monthly episodes.Head to Land O'Lakes, Inc.com for more stories. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
02:04 01/10/2022
From Farmer to Fork: The family farmers who make your butter and how the cooperative gets it to your dinner table.
Land O’Lakes, Inc. includes 1,711 dairy family farmers. They are the backbone of our farmer-owned cooperative that has expanded to much more than butter in its nearly 100-year history. Before your food winds up on your dinner table, it takes a farmer to fork journey. In this episode, we trace the humble beginnings of that holiday cheese plate and that glass of milk left for Santa. The families who produce your food and how Land O’Lakes turns it into those iconic products, like our butter, that wind up on grocery store shelves. Join host Kim Olson as she welcomes guests Heather Anfang, Senior Vice President of U.S. Dairy Foods and Land O’Lakes farmer-owner Lauren Evangelo. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
30:21 12/14/2020
The small town labor shortage: How Land O'Lakes works to introduce new workers to Rural America
Bringing new workers, new families and new ideas to rural small towns mean that the town, its businesses, and schools can thrive for years to come. But recruiting new workers to those small towns can be a challenge. The talent pool is smaller Vs. large urban areas. The visibility for those jobs may not be as apparent in online job postings. The reality is, more people are moving away from small towns than they are moving in. Land O'Lakes, Inc. works directly with many of its ag business members to recruit talent to their small towns. When farmers do better, their local grain cooperatives and country stores do better. Therefore, their communities thrive which, if you eat food is good for all of us. This episode outlines the difficulties in bringing talent to small towns and how Land O’Lakes, Inc. is committed to rural vitality. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
32:07 11/02/2020
Connecting rural America: An agtech alliance for the future with Land O'Lakes and Microsoft
Agriculture is more high-tech than ever before. From artificial intelligence to cloud computing technologies, there is so much innovation out there to support farmers in their efforts to be both profitable and sustainable. In order to leverage agtech to its full potential and feed the world’s growing population, expanding rural broadband connectivity is crucial. Land O’Lakes is working with Microsoft on all of these intersecting issues – bridging the digital divide and connecting farmers with the latest technology. Join host Kim Olson and Land O’Lakes Chief Technology Officer Teddy Bekele in a conversation with Ranveer Chandra, Chief Scientist of Microsoft Azure Global about our new strategic alliance.Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
33:16 09/08/2020
Opportunity beyond the farm: Putting our Co-op model to work
As a farmer-owned cooperative Land O’Lakes has a vast network of farmers and families whose professional skillset exceeds farm work. In a challenging farm economy, Land O’Lakes launched its ‘Supplemental Work Program’ where our farmers or their families who may have IT, accounting – or other business-related skills can be hired as part-time workers in their knowledgeable field. Join host Kim Olson and Land O’Lakes Farmer-Owners Suzanne Vold and Josie Peters on how this unique program is bringing new income opportunities to the families that provide your food. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
30:07 08/10/2020
An essential service in a time of crisis: COVID-19 and the food supply
COVID-19 is impacting everyone, globally. Whether it’s the virus itself or protective measures taken by countries, states, local governments – and businesses to ensure the health and safety of its population and workforce. As part of the food supply Land O’Lakes, Inc. is deemed an essential service by the Federal Government and the U.S. Dept. of Agriculture. This episode digs into the challenges, the realities, and shares stories about our front line workers helping to keep the shelves stocked during a pandemic. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
32:57 06/08/2020
Road to 100: Where our cooperative values are rooted
Content recorded in person before the COVID-19 pandemic.For the 99th time Land O’Lakes, Inc. hosted its Annual Meeting in Minneapolis. Farmers from around the country that are part of our cooperative network gathered to talk about the business, gain insight from consumer panels – and find ways to be better farmers for our future, together. There are roughly 4,000 member-owners part of the Land O’Lakes cooperative. Hear from them directly about what’s important to them on their farms and in their communities – and what drives them to do what they do every day. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
07:34 04/27/2020
The Struggle: A mental health crisis in rural America
The challenging farm economy can bring uncertainty, stress, and anxiety. This can lead to negative effects on health --, particularly mental health. While often seen as taboo, having help and support for people experiencing mental health struggles is critical. Advocating for farmers and supporting them is part of the Land O’Lakes, Inc. DNA. This is an episode for farmers and anyone who might want to seek help or know someone they want to help. Land O’Lakes hosted events in rural communities called Harvesting Hope – which helped educate farmers about the signs of stress and where to seek help if needed. We're continuing work to make the necessary connections to help farmers and their families through difficult times. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
34:36 02/24/2020
Handshakes over hand outs: Why building sustainable Ag across the globe is good for the American farmer
Note to our listeners: Something Greater has changed its name to the Rooted In Tomorrow podcast. The name change is effective April 2022. Listeners won't need to resubscribe.  Building well-connected, strong agricultural markets around the world are critical for global food security and creating strong economies. Land O’Lakes Venture37 does just that – and as a cooperative, Land O'Lakes, Inc. Is all about farmers helping farmers - wherever they are. Its work is in the name, 37 is the percentage of our Earth’s land where farmers grow their crops and raise livestock. The venture? Working across continents, cultures, and markets to help farmers realize their full potential while sustaining the health of our soil, water, and air. As a 501(c)(3) nonprofit, Land O’Lakes Venture 37 helps connect farmers to new markets through locally-led agricultural development ventures – all while leveraging the expertise, talent, and innovation of Land O’Lakes, Inc. Join host Kim Olson and guest Dai Harvey who is the Regional Program Director based in Africa. Hear how Venture 37 is strengthening ag economies across the globe and improving food security.  Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
30:46 01/27/2020
Holiday Roundup: The soul of our business and the best moments of Something Greater
Note to our listeners: Something Greater has changed its name to the Rooted In Tomorrow podcast. The name change is effective April 2022. Listeners won't need to resubscribe.  It’s been a little more than a year since Land O’Lakes, Inc. launched Something Greater. We’ve had several guests from inside and outside the company talking about our mission of Feeding Human Progress – from policy, to crop management, sustainable farming and getting communities connected via high-speed internet. During the holidays we’re giving thanks to the farmers and families out there who make our mission possible by being a part of the cooperative. In this episode join host Kim Olson as she reflects on some of the best and most meaningful moments from the podcast thus far. Brand new episodes and topics will be back for the next episode release in late January 2020. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
27:45 12/30/2019
Meaningful Work: Tackling hunger in the communities we care about
Three-quarters of counties with the highest rates of food insecurity exist in rural areas – and yet these small farming communities produce much of the food for the nation. The challenges of feeding a rural population are unique from that in an urban setting. Land O’Lakes, Inc. along with its partners, Feeding America and Second Harvest Heartland are doing the work in supporting rural communities and providing food to those in need. Join host Kim Olson as she welcomes Land O’Lakes, Inc. CEO Beth Ford, Claire Babineaux-Fontenot, CEO of Feeding America, and Allison O’Toole, CEO of Second Harvest Heartland, to talk about the sometimes surprising problems and creative solutions in feeding a growing population and addressing hunger in rural communities. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
32:20 11/25/2019
Disconnected: Disparities between rural and urban broadband internet connection
About a quarter of Americans in rural areas believe high-speed internet and the lack thereof, is a major problem. Access to rural broadband disproportionally affects those in rural areas – and having that access is no longer a luxury, it’s a necessity for work and overall quality of life. Land O’Lakes, Inc. is working with its cooperative members, internet providers, and stakeholders to bridge the gap. In this episode host, Kim Olson sits down Chakravarthy Sankaraiah, Director of Big Data and Artificial Intelligence at Land O’Lakes, Inc. Also, one of our farmer-owners – Pat Lunemann, is involved with a pilot program to bring more connectivity to the countryside. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
34:21 10/28/2019
Innovation from the ground up: How animal nutrition helps create a healthier food system.
Innovation isn't something reserved for the big tech companies of the world - Purina Animal Nutrition innovates every day. Many times those innovations happen at the microscopic level and might get overlooked. They can have big impacts on animal health, the environment, and farming practices.Purina Animal Nutrition is one of the four business units at Land O'Lakes, Inc. which creates animal nutrition solutions, for mainly game and farm animals including urban flock. It’s a big year for Purina as it celebrates 125 years of business by looking back and innovating for the future. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
19:45 06/24/2019
Cooperative strength: Combining national scale with local community impact
Being a cooperative – Land O’Lakes has unique competitive advantages in creating and distributing products in agriculture. With a 100-year-old "Reverse Ownership" model, retail owns Land O'Lakes, Inc.Farmers still make decisions about the direction of the company – and hold leadership accountable. That model also presents a unique advantage. In our Winfield United business – a company that makes sure millions of acres of crops have the best possible outputs; the cooperative is our strength. Join host Kim Olson along with President of Winfield United and Senior Vice President of Land O'Lakes, Brett Bruggeman.Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
23:51 05/28/2019
Sustainability is not a buzzword: How our farmers are working to protect the planet
As a cooperative, Land O’Lakes, Inc. is a leading conservation solutions provider. We created SUSTAIN in 2016 which is a division of Land O’Lakes, Inc. that focuses solely on renewable and sustainable farming methods. What sustainability looks like - especially in agriculture isn't always clear. A challenge, is also measuring the positive impact of sustainable practices. Land O'Lakes, Inc. and SUSTAIN are breaking down those barriers. Join host Kim Olson and guest Matt Carstens - the Senior Vice President of Land O'Lakes SUSTAIN for the latest episode of Something Greater.Listener Note: SUSTAIN has changed its name to Truterra and is still a division of Land O'Lakes, Inc. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
22:30 04/22/2019
Bonus Episode: Our co-op soul and the farmers who feed human progress
The 98th Annual Meeting of the members of Land O’Lakes, Inc. is an opportunity to meet with fellow farmers from across the country, see new Land O’Lakes products made from their milk and hear directly from business leaders. It's also a chance to see what other parts of the Land O'Lakes, Inc. business are doing on their behalf.As a farmer-owned cooperative - it’s important we celebrate our members and recognize the challenges of the current dairy market and agriculture industry.The meeting was held over the course of two days in Minneapolis – where our farmer members and retail owners reviewed business performance of 2018 and looked ahead to 2019 alongside Co-op leadership. © Land O'Lakes, Inc.Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
07:35 03/25/2019
Farming of the future: How agtech is shaping our business
Land O'Lakes, Inc. is innovating with technology to help farmers do more with less. We are a data-driven and insights-backed agriculture company that is using things like - voice technology, satellite imaging, and tools to show farmers how sustainable their on-farm practices are. Teddy Bekele our Chief Technology Officer shares insights about our new agtech tools, how we're driving towards the future - as well as his personal story on why farming is family. © Land O'Lakes, Inc.Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
26:45 03/09/2019
All Together Better: Marketing and the cooperative
Marketing was one of our founding principles when we began in 1921. Our new Dairy Foods campaign kicked off this fall; All Together Better with the rewriting of one of the most iconic songs in farming - Old McDonald. From E-I-O to She-I-O we wanted to pay tribute to the nearly one million women in farming according to the USDA. Everyone contributes to what makes Land O’Lakes a leader in food and agriculture. We believe that by working together we’re all better because of it.Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
21:48 02/11/2019
From An Owner: The power of member engagement
 Pete Kappelman is a fourth-generation Wisconsin dairy farmer who was named 2018 Dairyman of The Year at The World Dairy Expo, crediting his success to never thinking you have all the answers. Pete is also retiring after 15 years as the Land O'Lakes, Inc. Chairman of the board; a governing group made entirely of farmers. Pete has set an example not just in the Land O'Lakes, Inc. organization but in agriculture as a farmer who is proactive, progressive, engaging, and advocates on behalf of fellow farmers.As a farmer-owned cooperative, having an engaged membership is critical to the ongoing success of Land O’Lakes, Inc.Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
24:45 01/14/2019
Legislative Advocacy: From CEO Beth Ford
During an uncertain time for agriculture, public policy matters more than ever. Land O'Lakes, Inc. is on the front lines educating lawmakers and advocating for our members while supporting the food and agriculture industry. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. 
25:55 12/17/2018