Show cover of Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

Ethical Voices is a weekly podcast featuring real stories, from real PR professionals about real ethical issues they have faced. Hosted by Mark McClennan, APR, Fellow PRSA, each week highlights a new PR professional and one key ethical decision or challenge they faced in their career.

Tracks

The Importance of Really Small Things
Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis's first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. In this interview she discusses a number of important ethics issues, including: 1) The importance of the really small things 2) The ethics framework being taught to future Navy officers – and how everyone can apply it 3) How to understand and avoid biases 4) Never forget you are a role model
23:27 5/28/24
How to Deal with Biased Reporters - Missy Hurley
This week on Ethical Voices, Missy Hurley, the co-founder and CEO of B2 Communications, discusses a number of important ethics issues: ·         What to do when advocacy groups change your words to spread misinformation ·         How to deal with biased reporters ·         When ethically to disclose you used AI
17:25 4/22/24
The Importance of Comprehensive Ethics Policies
Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including: 1) The ethical importance of avoiding even the appearance of impropriety. 2) How to get ahead of AI ethics challenges
15:52 4/2/24
One key PR ethics lesson from the Pulse nightclub shooting
Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including: 1) One key PR ethics lesson from the Pulse nightclub shooting 2) How to protect your (and your team’s) mental health in crisis situations 3) Ethical issues in internal communications
19:22 2/26/24
People Are Not Props – Christie Goodman
Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including: 1) How to avoid using people as props and authentically engage 2) Ethics challenges with assumptions 3) How to effectively engage and learn from diverse audiences 4) How to effectively advance social justice issues 
15:50 2/12/24
How to Build Trust Ethically and Effectively
Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including: 1) What to do when your client asks you to besmirch the competition 2) How to effectively and ethically build trust 3) What to do when employees, clients and partners break your trust
23:22 1/22/24
The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners - A Conversation with Michelle Egan and Mark Dvorak
In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”. Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more.
19:49 1/8/24
We need to tell the hard truths – Ed Harrison
Ed Harrison, the managing director of Inkhouse in Boston discusses several ethics issues including: 1) Ethical failures with data 2) Why we need to tell the hard truths 3) The important difference between being nice and being kind 4) An interactive discussion on AI tools and training
24:05 12/18/23
How to Conduct PR Research Ethically – Marcia DiStaso
This week on Ethical Voices, Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR
22:51 11/20/23
What should you do when you think you received an unlawful order?
Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: 1) What to do when you think you received an unlawful order 2) One key thing many PR pros are forgetting to do 3) How far do you need to dig before deciding something is true
22:25 10/30/23
What to do when PR Pros accidentally spread misinformation
Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including: 1) Why corporations need to be careful they aren’t the oones spreading misinformation 2) Ethics of data analysis 3) Why PR pros need to change their definition of media
17:46 10/16/23
The Ethical Implications of Blurred Lines – Cheryll Forsatz
Cheryll Forsatz, the Vice President of Corporate Communications and Public Relations for Ferrero USA discusses:  1) The ethical implications of blurred lines 2) Influencer ethics and disclosure 3) Ethics and AI
17:45 9/14/23
How Much Human Agency Do We Require in Public Relations? – Ant Cousins
This week, Ant Cousins, the Executive Director of AI Strategy at Cision, discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? The most concerning AI ethics issues Where should PR pros start when they want to learn more about AI?
21:47 8/21/23
Bringing True, Ethical Authenticity to Multicultural Communications - Jennifer Gonzalez
Joining me on this week's episode is Jennifer Gonzalez, the senior vice president of multicultural strategy at C+C. Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. Jennifer discusses a number of important ethics issues, including: What to do when you know your prospect's multicultural program does not align with the community’s needs Ethical issues in partnering with community-based organizations Why sometimes being equitable requires you to say no
16:36 7/31/23
PR Ethics: From Client Selection to AI Challenges - KayAnn Schoeneman
This week on Ethical Voices, KayAnn Schoeneman, President of Curley Company discusses:   How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges
16:13 7/24/23
Succeeding with Conscience: Navigating Ethical Challenges in Career Growth
Bradley Akubuiro, a partner at Bully Pulpit Interactive, discusses a number of important ethics issues including: 1) How to deal with an ethical quandary: Career advancement or decency? 2) How to effectively serve as the conscience of an organization 3) How to deal with issues in a hyper-politicized environment
16:28 6/27/23
Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications
This week on EthicalVoices, Zainab Chaudary, Senior Vice President at New Heights Communications discusses several key ethics issues, including: 1) Lost opportunities: lessons learned from the Muslim Ban Supreme Court case 2) Navigating the tension: ethically balancing client desires and media success 3) Why you need to go beyond mission, vision and values 4) How to break down the silos in advocacy
19:54 6/12/23
How Can Businesses Create A More Ethical Environment - Erica Salmon Byrne
Erica Salmon Byrne, CEO of Ethisphere discusses: 1) How does a company become one of the World’s Most Ethical Companies? 2) What are the top ethics issues facing companies? 3) How can businesses create a more ethical environment? 4) What questions should businesses ask about ethics and AI? 5) Proof that being ethical is good business
19:59 5/8/23
We Must Confront the Uncomfortable Truths
Roger Bolton, the president of Page, discusses a number of important ethics issues, including: 1) What to do when a reporter is writing a story that you know will quickly become inaccurate 2) Why we need to confront the uncomfortable truths 3) The ethical use of technology and AI 4) Understanding the Page Principles
19:55 4/17/23
How can we best balance safeguarding confidences and disclosure of information?
Pete Scott, the president and CEO of American Pet Products Association. He discusses a number of important issues, including: 1) How can we best balance safeguarding confidences and disclosure of information? 2) How fast should we move on AI?
15:20 4/3/23
What societal issues does every company have an ethical duty to support?
Niel Golightly, a partner at FGS Global,  discusses several important ethics issues, including: 1) An important lesson he learned flying an F-14 over the Indian Ocean 2) What is the hardest ethical decision? 3) The power of humility 4) How do we redefine a corporation’s role in society? 5) What societal issues does every company have an ethical duty to support?
21:25 3/6/23
Acting Ethically Means Going Beyond Performative Action
Joining me on this week's EthicalVoices episode is Candace Hamana, the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association. She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts
18:09 2/20/23
Your client is accused of price gouging, now what?
Scott Brooks, a public relations specialist for the TVA, shares several ethics insights, including: 1) Your client is accused of price gouging, now what? 2) How to keep truth at the forefront 3) How to ethically deal with advocacy
12:59 1/30/23
What is Public Relations' First Responsibility in Ethical Situations?
Linda Welter, the CEO of Caliber Group, a brand marketing, public relations, and digital firm discusses a number of important ethics topics, including: 1) Where do you draw the competitive line? 2) What is our first responsibility in ethical situations? 3) Ethics issues with influencers
17:43 1/23/23
2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson
Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including:  1) Addressing the diversity quota dilemma and tokenization 2) How many companies are delivering on their value-led commitments 3) How do brands balance their commitments to practical short-term issues versus long-term issues? 4) Key findings from the 2022 Brands In Motion Study 5) The two things every ethical communicator must embrace
14:34 12/12/22
Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson
Brian Peterson, the principal of Greater Life Communications, discusses a number of important ethics issues, including: 1) How respect can effectively address unethical situations 2) The ethical threat of incivility 3) How public relations professionals are failing and what we can do 4) The need for a culture of kindness
17:15 12/5/22
The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler
We're doing something a little bit different this week. I spoke with Technology Journalist Scott Tharler about:  1) The ethics of press trips 2) The ethics of reviews and selling products you review 3) The ethics of affiliate links
19:23 11/7/22
Is Is All About Helping People - Sandy Young
Sandy Young, the vice president of J. Walcher Communications, discusses a number of important ethics issues, including: 1) What to do ethically when a reporter wants to showcase a vulnerable person 2) How to handle PR with asylum seekers 3) How to help people understand “No” is an option 4) The ethics of how we are covering Kanye West 5) Why we need to update disclosure rules
17:59 10/24/22
The Major Ethical Issues in Employee Communications – Ethan McCarty
Ethan McCarty, the founder and CEO of Integral, an award-winning employee activation agency, shares some great  ethics insights including: 1) The ongoing ethical challenge of creating shared beliefs 2) Ethical issues with creating your own echo chamber 3) Ethical perils in personalizing employee communications 4) The ethics of quiet quitting
23:52 10/17/22
Trust the people doing the work - Renea Morris
Renea Morris, APR, Fellow PRSA, the Vice Chancellor for Marketing and Communications at the University of Denver, discusses a number of important PR ethics issues including: 1) What to do when you are uneasy with your company’s growth strategy? 2) Why organizations should worry less about filtering people’s comments on social channels and trust the people doing the work? 3) Where can Higher Ed improve?
17:08 10/3/22

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