Show cover of Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

Ethical Voices is a weekly podcast featuring real stories, from real PR professionals about real ethical issues they have faced. Hosted by Mark McClennan, APR, Fellow PRSA, each week highlights a new PR professional and one key ethical decision or challenge they faced in their career.

Tracks

The most important ethics priority for healthcare communicators
Kena Lewis APR, Fellow PRSA, the Senior Director of Public Affairs and Media Relations at Orlando Health. discusses several important ethics issues, including: 1) What to do ethically when your boss is the problem 2) The ethical challenges of online identity 3) The most important ethics priority for healthcare communicators 4) How do you balance safeguarding confidences with transparency and honesty?
15:37 09/26/2022
PR Ethics: What Happens When There is a Coup?  – Alex Dance
For Ethics Month, I wanted to look at new topics and geographies. Joining me this week is Alex Dance, the Managing Director of ERA Communications in Cambodia. He discusses several important ethics issues, including: 1) What should you do when clients are even tangentially affiliated with a coup? 2) The state of misinformation in Cambodia 3) The impact of influencers on Cambodians 4) Ethical challenges with clickbait
13:39 09/19/2022
How to successfully advocate for transparency – Jamie Floer
Jamie Floer, APR, CPRC, Fellow PRSA, the Communications Manager for the Toho Water Authority, discusses a number of ethics issues, including: 1) How to successfully advocate for transparency 2) How to protect your company’s reputation when other similar brands are having ethics failures 3) Why we need to keep ethics front and center
13:47 09/12/2022
Ethical Issues with Coalitions and Front Groups – Greg Bailey
Joining me in this week's episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communication. He discusses a number of important public relations ethics issues including: 1) What to do when a client asks you to hide their identity as part of a coalition 2) Why we need top to turn the mirror on ourselves 3) The growing challenge of malformation 4) How to make sure your employees understand how you value ethics
18:18 08/29/2022
The ethical challenges of weaponized communication – Elizabeth Edwards
Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including: 1) The ethical challenges of weaponized communication 2) Avoiding thought-terminating cliches 3) What is the one tool or word, PR pros should retire 4) Why we need to think of meaning, not just tactics
27:56 08/22/2022
Ethical Voices: Interview with Paula Pedene
This week Paula Pedene is being inducted into the Defense Information School Hall of Fame.  Every PR pro should listen to her interview from 2018 and then buy her book: A Sacred Duty   Ethical Voices Interview #1 - Paula Pedene, APR, Fellow PRSA In this episode we speak with Paula Pedene, one of the key whistleblowers in the VA scandal about the ethical issues she faced and advice for public relations professionals Paula is a service disabled veteran, a PR agency owner and was PRSA PR Professional of the year in 2015. She is a guidepost against which many PR pros should measure their ethical standards.  This interview highlights: 1) The ethical issues she faced at the VA 2) Her advice for whistleblowers and those serving as ethical guardians for their organizations 3) The best ethics advice she ever recevied 4) New ethics issues of concern
35:15 08/08/2022
Too many beers: ethics and client conflicts – Ken Kerrigan
This week on Ethical Voices, Ken Kerrigan, a Vice President at Infinite Global, discusses a number of important ethics issues, including: 1) Too many beers – Ethics and client conflicts 2) Can corporations really be ethical media enterprises? 3) The death of truth and the need for regulation
25:14 08/01/2022
Paddle your own ethical canoe – Filomena Fanelli
This week on EthicalVoices, Filomena Fanelli, CEO of Impact PR & Communications discusses a number of important ethical issues, including: 1) Why we need to trust but verify 2) How to make your employees understand and live your values 3) Ethics and predatory lending
14:43 07/25/2022
How to Effectively Counsel Those That Want to Make Unethical Decisions
Cathy Morley Foster, the principal at Morley Foster Consulting, discusses a number of important ethics issues, including: 1) How to effectively counsel those that want to make unethical decisions 2) The importance of expertise and common sense
17:14 06/20/2022
The ethical importance of knowing when to say “No” – Natasha Koifman
Natasha Koifman, President of NKPR, one of Canada's most powerful and innovative women in public relations discusses a number of important ethics issues including: 1) The ethical importance of knowing when to say “No” 2) How to empower your employees to make tough ethical decisions 3) The blurring of paid and owned media
13:07 06/13/2022
The Role of Ethical Leadership in Building Influence: A Female Perspective
Dr. Juan Meng, the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA, an Associate Professor and Graduate Program Director at Baylor University, share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals.
19:42 06/06/2022
How Can Old School Strategies Counter Disinformation? - Ellen Crane
Ellen Crane, APR, Fellow PRSA. founder of Women Elevated, addresses a number of important ethics issues, including: 1) What to do when your ethical values diverge from your employer’s values? 2) How can old school strategies  counter disinformation
12:25 03/28/2022
Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken
Aaron Kwittken, the founder and chairman of KWT Global and the founder of PRophet, discusses:  1) An issue he still regrets not speaking up on 30 years ago 2) Ethical issues in merging the science and art of public relations 3) How augmented intelligence can help enhance our profession 4) How do we create belonging in a hybrid environment?
18:57 03/14/2022
What Ethics Lessons Can We Learn from Ted Lasso? EthicalVoices Interview with Dan Farkas
Dan Farkas, a lecturer of strategic communication at the Ohio State University, discusses a number of important ethics issues, including: 1) Why we need to think slow cooker rather than Instant Pot when it comes to PR measurement 2) How can you ethically blend empathy and accountability? 3) What is the most engaging PRSA ethics case study? 4) What ethics lessons can we learn from Ted Lasso?
18:03 03/07/2022
What To Do When a Competitor Intentionally Causes Panic – Rick Batyko
Rick Batyko, the chief marketing officer for the YMCA of Greater Cleveland, discusses a number of important ethics issues, including: 1) What to do when your competitor intentionally causes panic 2) How to effectively fight disinformation 3) What the PR industry needs to do next
16:17 02/14/2022
The Need for Accountability – Laura Tomasetti
Laura Tomasetti, the founder and CEO of 360PR+. Laura discusses a number of important ethics issues, including: 1) Why you always have a choice 2) How to make sure everyone understands your mission and values 3) The need for the industry to hold itself accountable
17:31 01/31/2022
What do you do when you fire a client who has prepaid you?
Lisa Gerber, the CEO of Big Leap Creative and host of Breaking Trail podcast. She discusses a number of important issues, including: 1) What do you do when you fire a client who has prepaid you? 2) Building trust through stories 3) Why telling the right story is even more important than telling a story well
16:51 10/18/2021
Why businesses need to stick to their purpose and avoid wokewashing
Rebekah Iliff, a writer, humorist, and the founder of WriteVest, a writers' collective focused on developing thoughtful, creative invoice, and voice-driven content for brands discusses: 1) A shotgun isn’t the answer. What to do when your competitor copies your language and claims 2) Why businesses need to stick to their purpose and avoid wokewashing 3) Fighting vanity metrics
21:57 09/13/2021
Ethics, Chickens and Biases
This week, Amy Coward, APR,  the President of AC Public Relations, discusses a number of ethics issues, including: 1) How to respond ethically when someone with an agenda attacks you 2) Effective ways to approach your boss to tell them they are acting unethically 3) Why you need to remember – what you allow, you condone
16:35 08/30/2021
What to do when the story you are told just doesn’t add up
Andrew Healy, co-founder of Water & Wall, an award-winning marketing and communications agency, discusses a number of important ethics issues, including: 1) What to do when the story you are told just doesn’t add up 2) How to deal with content exhaustion 3) Misperceptions around financial services and ethics
17:40 08/23/2021
The five most dangerous words in the world
Linda Recupero, the Senior Vice President and Global Head of Enterprise Communication for Assurant discusses: 1) What to do when a colleague lies 2) The evolution of ethics globally 3) The five most dangerous words in the world
17:16 08/16/2021
Transparency and the industrialization of disinformation
Michelle Olson, the 2021 national chair of PRSA and the managing director and head of the Phoenix office for Lambert discusses a number of important ethics issues, including: 1) How to fight the constant little drips of ethical challenges we face every day 2) Transparency and the industrialization of disinformation 3) The importance of universal key messaging
22:23 08/09/2021
Ethics, data privacy and looking back
Wendy Glavin, the founder of the Wendy Glavin Agency, discusses several important ethics issues, including: 1) Ethical issues of giving notice 2) What to do when you are asked to change something that is factually correct 3) Ethical failures in data use and privacy 4) Why we need to look back
19:58 08/02/2021
What to do when you are faced with nearness and drinking bias
Melissa Vela-Williamson, APR, an award-winning public relations expert, national columnist and host of the great Smart Talk Series podcast discusses: 1) What to do when you are pressured to inflate numbers? 2) What to do when you are faced with nearness and drinking bias 3) The ethics issues of multicultural appropriation
23:32 07/26/2021
What can PR professionals learn from the open source community?
Laura Kempke, the Vice President of Communications for Acquia discusses several important ethics issues, including: 1) What to do when executives lie frequently? 2) Dealing with misinformation and the increasing need to take a stand 3) What can PR professionals learn from the open source community?
16:18 07/19/2021
What to do when your boss doesn’t value honesty as much as you do?
Gary McKillips, a freelance writer, broadcaster, and correspondent for AP Radio Sports and MLB on Sirius XM. discusses: 1) What to do when your boss wants you to fire a high-performing employee they do not like 2) What to do when your boss doesn’t value honesty as much as you do 3) Ethical issues with SpiderTech and sports public relations
16:36 07/12/2021
Truth is a Negotiated Reality
Jeff Hahn, the owner and principal of Hahn Public, discusses ethics and his new book - Breaking Bad News: The Definitive Crisis Communication Guide for Brands. He also discusses several important ethics issues, including: 1) Why truth is just a negotiated reality 2) How to successfully nudge people into their proper swim lanes 3) Demystifying crisis communication
19:58 06/28/2021
How Can We Improve Fashion Industry Ethics?
Jessica Kelly, the Founder and CEO of THR3EFOLD, a leader in the ethical fashion space, discusses several key ethics issues, including: 1) Where should we start in improving fashion industry ethics? 2) Why all auditing bodies aren’t created equal 3) What everyone can do to improve ethics in the fashion industry 4) How can you maintain your moral compass when there is be pressure to succeed at all costs?
13:07 06/21/2021
Respond, Don’t React to Unethical Behavior
Kami Huyse, the CEO of Zoetica, a social media agency, who for me was first and best known as @kamichat discusses a number of important ethics issues including: 1) Why you need to respond and not react to unethical behavior 2) What one question should you ask friends facing difficult situations? 3) Why ethical PR people act like ombudsmen 4) What is the best thing PR pros can do in difficult situations?
21:56 06/14/2021
Best Practices in Internal Communications Ethics
Elizabeth Pesci, APR, Fellow PRSA, discusses a number of key ethics issues including: 1) How to handle a reporter friend asking you to disclose confidential information 2) Best practices in internal communication ethics 3) What ethics challenge spans the past, present and future?
16:59 06/07/2021