Show cover of Industry Matters - Powered by VGM

Industry Matters - Powered by VGM

A podcast that delivers business solutions, best practices, government updates, reimbursement advice and more to home medical equipment, complex rehab, home accessibility, mastectomy and women's health providers, as well as orthotics and prosthetics practitioners.


VGM Launches Revenue Cycle Strategies
Most people keep an eye on their personal health to make sure they are operating at peak levels. So why wouldn't you do the same for your business? Listen in as Ronda Buhrmester, Senior Director of Payer Relations and Reimbursement and Kim Cuce, Director of Business Optimization about VGM & Associates newest program, Revenue Cycle Strategies.
37:36 5/1/24
The Future Evolution of Home Access and Medical Referrals
In today’s episode of Industry Matters, Jim Greatorex, vice president of VGM Live at Home talks with Cindi Petito, occupational therapist and owner of CHAS Consulting, about best practices for collaboration between home access professionals and medical communities to enhance the next level of care.  
35:52 3/12/24
VGM & Associates - Disrupting Traditional Paradigms in 2024
 In today's episode of Industry Matters , Dave Lyman, SVP of Sales, discusses the future of VGM & Associates with new president, Lindy Tentinger. Listen as they talk about opportunities, challenges, and how VGM plans to disrupt traditional paradigms to influence the continuum of care. 
18:38 3/5/24
Inventory Tracking Solutions for High-Value Assets with myTrace
 In today's episode of Industry Matters , Respiratory Edition – In today's episode, Boone Lockard, VP of Clinical Services with VGM & Associates talks with Greg Apostolou, President and CEO, and Elliot Campbell, EVP and Chief Commercial Officer with Trace Medical on their new myTrace device and how this device can be integral in high-value asset tracking and inventory management. They also discuss ventilator rentals and biomed services.
21:20 3/5/24
New Partnership Between MK Battery and Rolko
In today's episode of Industry Matters, U.S. Rehab edition, Tyler Mahncke of U.S. Rehab discusses a new partnership between MK Battery and Rolko. By formulating this new partnership, U.S. Rehab members will now be able to order wheelchair parts through MK Battery, which is a cost and time savings for complex rehab providers. 
18:45 2/26/24
Meet Direct Supply® – Bringing Innovation to the HME Industry
In today’s episode, Dave Lyman, Senior Vice President of Sales for VGM & Associates talks with our vendor partner, Direct Supply. Dave and Nick Bush, Director of Business Development for Direct Supply, discuss supply chain reliability, creating outrageous customer service, and the importance of innovation and technology.
22:15 2/26/24
OPGA Product Spotlight: Episode 1 - Clean with Ross by TriOx
Welcome to Industry Matters, in today’s product spotlight, Adam Miller, president of OGPA talks with supplier partner TriOx  about one of their innovative products, ROSS. Use code: OPGA2024, to receive a discount on ROSS. If you have any questions reach out to
09:45 1/2/24
Wound Healing Through Nutrition: Unveiling the Healing Power of Juven
In today’s episode Heather Trumm, Director of VGM Wound Care talks with Linda Murray from Abbott Nutrition about the important role nutrition plays in wound healing and how a simple drink can help heal wounds. They talk about the different types of food groups to include, how much water is needed, and much more. Additional Resource: Patient Education - Support Wound Healing Through NutritionJuven Decision TreeJuven Sales BrochureNutrition to Support Your Wound Healing Blog
21:11 11/9/23
Revolutionizing Mobility: Dr. Pooja Viswanathan, Tyler Mahncke, and Reliable Medical Supply on the Future of Smart Wheelchair Technology
In today’s episode Tyler Mahncke, V.P of U.S. Rehab sits down with one of the top complex rehab technology providers in the U.S. along with Dr. Viswanathan, Founder and CEO of Braze, as they share stories about the success of this growing smart technology for power and manual wheelchairs. We chat a bit about how this has impacted their businesses, how satisfied their clients have been, how this technology has protected the health and safety of their clients and lastly, Braden shares some personal stories about his father and how this technology could have helped lengthen his life had he had access to smart wheelchair technology. 
44:03 11/7/23
Unlocking Access: Navigating Bank Trusts for Home Accessibility
In today’s episode, VGM Live at Home’s vice president, Jim Greatorex talks with Rick Lair from Challenge Specialties about bank trusts and how they impact home accessibility clients and home modification companies. 
28:08 11/2/23
From Dreams to Life-Changing Beds: Tyler Mahncke, V.P of U.S. Rehab Chats with the CEO of Cubby Beds
In today’s episode Tyler Mahncke, V.P of U.S. Rehab sits down with Caleb Polley, the CEO of Cubby Beds, one of the most innovative and fastest growing companies in CRT, as they share stories about the success of their life changing bed solution for children with special needs. We chat a bit about how Caleb got into the home medical industry, some of the hardships he had to work through early, how Covid may have created a tailwind in their business, the incredible features that their bed has, and even gives us a sneak peek into the future of the company.
35:13 11/1/23
Help Us Prevent a 30% Decline in DME Reimbursement for 2024
In today’s episode, VGM’s Craig Douglas and Ronda Buhrmester talk about the importance of taking action to pass Bill S. 1294 which would extend the 75/25 blended rate from the Cares Act. Listen as they explain why this is necessary and what you can do to help! Understanding the 75/25 Blended Rate and Why We Need Legislative Action!In 2020, amidst the challenges posed by the COVID-19 pandemic, the healthcare industry witnessed the introduction of the 75/25 blended rate through the passage of the CARES Act. This rate adjustment, named after its 75% and 25% allocation model, aimed to protect access to DME products and services in non-rural, non-competitive bid areas by temporarily increasing Medicare reimbursement rates for providers serving those areas. Craig Douglas, VP of Payer and Member Relations, and Ronda Buhrmester, Sr. Director of Reimbursement and Payer Relations, recently released a podcast going into a deep explanation of the 75/25 blended rate and why keeping them in place is so important to the industry. In this article, we will highlight some of the key points around the 75/25 blended rate, its significance, its implications for the industry, and the ongoing legislative efforts to extend its benefits. Origins of the 75/25 Blended Rate The 75/25 blended rate emerged as a response to the COVID-19 pandemic with the enactment of the CARES Act in early 2020. This legislative action was designed to ensure that medical equipment suppliers could continue providing essential services despite the challenges posed by the pandemic. The "75/25" in its name refers to the proportion of reimbursement rates calculated from two different periods: 75% from the post-competitive bidding rates and 25% from the unadjusted fee schedule in place before competitive bidding. This blended rate was implemented to counter the decline in reimbursement rates experienced in the years leading up to the CARES Act. Understanding the Blended Rate Calculation To grasp the concept of the 75/25 blended rate, let's consider an illustrative example with a CPAP device (HCPCS code: E0601). Prior to competitive bidding and rate adjustments, the reimbursement for this device was approximately $100. Through various rounds of competitive bidding, the reimbursement rate saw a substantial reduction to around $40 by 2020. The blended rate calculation takes 75% of the lower 2020 rate (75% of $40) and 25% of the pre-competitive bidding rate ($100), yielding a blended rate of approximately $55 for most non-rural areas. Extension Efforts: Senate Bill S.1294 The 75/25 blended rate significantly impacted the reimbursement landscape for specific medical equipment codes, particularly those that experienced substantial decreases due to competitive bidding. This adjustment aimed to ensure that suppliers could continue providing essential medical equipment to patients while maintaining financial sustainability. However, the 75/25 rates are not permanent; they are currently slated to end on 12/31/2023. When this happens, those rates will revert to what was in place prior to the implementation of the 75/25 blend, adjusted for inflation. This will mean a decrease in reimbursement of up to 40% for many DME products provided to non-rural, non-CBA beneficiaries. Click here to view a chart with examples of what the impact will look like for several high-utilization products.Click here for more information on MLNs in this CMS article.For more information and to take action read this article.
24:56 8/14/23
Partnership for Positive Outcomes with MedSouth and Encore
In today’s episode Boone Lockard, Director of VGM Respiratory talks with Encore Healthcare and MedSouth Inc about their partnership and the positive outcomes MedSouth Inc has seen using Encore’s Nexus Software and Program. You won’t want to miss this amazing story of how MedSouth Inc is changing people's lives. 
17:49 8/8/23
The PHE Is Over: What's Next?
In today's episode, Mandi Joyner, Senior Director of Marketing at VGM & Associates. talks with 3 of our payer, billing, and reimbursement experts; Ronda Buhrmester, Dan Fedor, and Craig Douglas about the end of the Public Health Emergency, or PHE and what that means for our members. Thank you all for taking time out of your hectic schedules to discuss this important topic. 
34:15 5/24/23
Insights into Wound Care: Billing, Intake, and Operational Logistics with Industry Experts
In today's episode of Industry Matters, Mandi Joyner discusses all things wound care with the Director of Wound Care, Heather Trumm, and Ronda Buhrmester, Sr. Director of Payer Relations and Reimbursement. They walk through billing, intake, wound care categories, and much more!
27:23 5/11/23
Limb Loss Registry & Evidence-Based Care in O&P
In today’s episode, Adam Miller, president of OPGA, talks with Jeff Brandt, of Brandt Ventures, about the  Limb Loss and Preservation Registry and the progress they’ve seen in the last year. They discuss the importance of the outcomes program in providing evidence-based care in the O&P profession.
24:50 4/21/23
The Countdown to Heartland 2023 Has Begun!
In today’s episode, Mandi Joyner, Senior Director of Marketing for VGM & Associates, as well the Marketing Pillar for Heartland Conference talks with other members of the Heartland Conference planning committe about what to expect for 2023! She is joined by Jill Blaser, Heartland Chair; Kayla Mahler, Education Chair; and Samantha Doering, Events Chair. 
12:43 3/21/23
OIG Recommends 'High/Low Reward' Strategy on Intermittent Catheters
In this episode of Industry Matters, Alan Morris, Director of Research and Strategy for VGM Government Relations, and John Gallagher, VP of VGM Government Relations, talk with Brian Leitten from Leitten Consulting, about a new study, "OIG Recommends 'High Risk/Low Reward' Strategy on Intermittent Catheters." The study looks at concerns and costs associated with reducing access to urinary catheters. 
30:34 1/23/23
Podcast Series Pt. 3: Billing Claims, HCPCS Codes, and Modifiers
In today’s episode, Ronda Buhrmester, Sr. Director of Payer Relations and Reimbursement for VGM Government Relations, and Mandi Joyner, Sr. Director of Marketing, finish up their three-part series. In this final episode, they talk about billing the claim, HCPC Codes, modifiers, and avoiding some audits.
32:50 1/3/23
Podcast Series Pt.2: Medical Records, Delivery, and Ongoing Need
In today’s episode, Ronda Buhrmester, Sr. Director of Payer Relations and Reimbursement for VGM Government Relations, and Mandi Joyner, Sr. Director of Marketing, continue their three-part series. In this second episode, they talk about medical records, delivery, and ongoing need, including drop-shipping and remote setups. 
31:05 1/3/23
Podcast Series Pt.1: What You Need to Know About Intake, Prescriptions, and Orders
In today’s episode, Ronda Buhrmester, Sr. Director of Payer Relations and Reimbursement for VGM Government Relations, and Mandi Joyner, Sr. Director of Marketing, kick off a three-part series. In this first episode, they talk about the intake process and ordering and how to help make this process as smooth as possible.
32:12 12/20/22
Important Supplier Enrollment Updates - Changes to Contract!
In today’s MUST listen to the episode, Mandi Joyner, Senior Director of Marketing,  talks with Ronda Buhrmester, Senior Director of Payer Relations and Reimbursement for VGM Government Relations, and Kelly Grahovac, General Manager for the van Halem Group, about how the Mississippi River is playing a role in the changes to the DMEPOS provider enrollment and what, if anything, you need to be doing. Helpful Links:Medicare revalidation list: West: East: visit checklist:
28:38 11/21/22
Setting the Record Straight, Reverse Mortgages CAN Fund Home Accessibility Projects!
In today’s episode, Jim Greatorex, VP of VGM’s Live at Home talks with Gabrielle Welter, Strategic Business Development Manager at AAG. They talk about how people can use reverse mortgages as funding resources for home accessibility projects.   
27:28 10/24/22
Solutions for Improving Efficiency and Innovation in Your Therapy Business
In today’s episode of Industry Matters, Miranda Murphy, with VGM Therapy speaks with Greg Guinter, the Director of Therapy and Rehab Sales for Medline. They talk about the changing landscape of healthcare, the challenges healthcare systems are facing as they relate to physical therapy, occupational therapy, and speech therapy service providers, and the evolution of innovation and technology in the therapy space. They will be discussing ways to help you find solutions.  
21:43 10/12/22
Lily Has Bloomed: An Introduction to the Mother-Baby Program
In today’s episode of Industry Matters, Mandi Joyner, Senior Director of Marketing  for VGM & Associates, talks with Nikki Jensen, VP of Essentially Women, the women’s health division here at VGM. They are talking about the launch of the new Lily Program. 
21:25 9/27/22
A Chat With Ronda Buhrmester About Important Reimbursement Updates and Getting Paid Faster
In today’s episode of Industry Matters VGM & Associates' Mandi Joyner, Senior Director of Marketing and Communications, talks with VGM’s Ronda Buhrmester, Senior Director of Payer Relations and Reimbursement about CMNs, LCDs, CPAP Policy changes, National Coverage short, helping you understand how to get paid faster and keep your money. Ronda, thank you so much for being here today, please introduce yourself.  
26:27 8/29/22
Optimizing Inventory with Trace Medical
In today’s episode of Industry Matters Boone Lockard, Director of VGM Respiratory talks with Chief Commercial Officer for Trace Medical, Elliot Campbell about Trace Medical’s history and growth to the ventilator rental company in the U.S., how they navigated COVID-19, and why you should be looking to Trace Medical to help optimize inventory, take advantage of asset flexibility, and increase EBIDTA margins.
13:46 8/22/22
More Categories Added in Building a Case for Medicare and Medicaid Investment
In this episode of Industry Matters, John Gallagher, VP of Government Relations and Mark Higley, VP of Regulatory Affairs for VGM & Associates talk with Brian Leitten, CEO of Leitten Consulting about a recent study looking at three additional categories for building a case for additional Medicare and Medicaid investment.  Read the Full StudyVisit
28:12 8/1/22
Growing Opportunities in Long-Term and Post-Acute Care
In this episode of Industry Matters Barry Thwaits, VP of Business Development for VGM & Associates talks with Adam Clark, Business Development Consultant for Post-Acute Care at Philips about long-term and post-acute care opportunities for providers. They analyze the business opportunity, reimbursement, and the resources needed to get into this growing market.  
30:09 5/31/22
Women Leaders in O&P: Episode 3 - A Talk With Kelly Gies
In this episode of Industry Matters we continue our series for our OPGA community. In this edition of “Women Leaders in O&P,” Ashlie White, OPGA’s O&P 2021 Woman of the Year and Director of Health policy and Strategic Alliances for AOPA, talks with Kelly Gies, COO and Partner of Cornerstone Prosthetics and Orthotics. They discuss the importance of data and analytics, cost indexing, insurance contracts and if they are helping your business be profitable, and much more. 
18:40 5/31/22

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