My Amazon Guy

Send a text Analyze Amazon listing images to identify common design flaws that hurt sales and lower conversion rates. In this video, We review a pillow mist listing and breaks down problems with color contrast, packaging angles, merchandising space, and overall visual composition. Learn how Amazon shoppers interact with product images on mobile and how to create feature-focused visuals using Canva and Shutterstock to improve performance.To optimize your Amazon listings, schedule a coaching session with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonFBA #AmazonListing #AmazonConversionRate #EcommerceTips #AmazonSeller-------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps:00:00 - Main Image Color Problems00:40 - Packaging Angle and Merchandising Space01:54 - How Shoppers Scan Images Left to Right03:30 - Why Secondary Images Aren’t Selling04:43 - Stop Explaining Ingredients, Sell the Pain05:14 - Using Shutterstock Instead of Starting From Scratch07:51 - Editing Stock Photos Fast in Canva09:55 - Making Images Look Designer-Level in Minutes11:17 - Canva vs Shutterstock Quality Comparison13:33 - Is $20 Worth Better Sales? ROI Talk________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

2/18/26 • 14:34

Send a textMulti-packing is an effective way to significantly increase sales and revenue on Amazon. This strategy helps you better manage Amazon fees and improve overall profitability. Learn how to implement multi-packing to grow your business and enhance your selling on Amazon presence.Multi-pack strategy on Amazon can increase sales volume, improve keyword ranking, and raise overall conversion rate. Adding a lower priced three-pack alongside a five-pack listing can increase SKU-level ranking and long-term sales growth. This approach challenges zero sum thinking and shows how multi-pack offers can improve Amazon profit and organic visibility over time.If your listings are stuck and you want a real growth plan built around your numbers, schedule a strategy session and get a direct action roadmap for your Amazon account: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSeller #AmazonSales #EcommerceGrowth #AmazonListingOptimization--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 – Why Multi-Packs Are Underrated on Amazon00:30 – Three-Pack vs Five-Pack Profit Breakdown01:05 – Does Lower Price Hurt Your Main Offer?01:34 – Example: 500 Five-Packs vs 1,000 Three-Packs01:58 – How More Sales Improve Ranking and Conversion02:29 – Why the Five-Pack Can Grow After Launch03:04 – Breaking the Zero Sum Mindset in Amazon Sales________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

2/17/26 • 03:42

Send a textIn this video, we share insights from working with numerous brands and brand owners, focusing on strategies to break the $1 million revenue barrier. We discuss crucial aspects of building a strong brand strategy and effective cpg marketing. This is essential for anyone in the consumer packaged goods industry looking to grow their business.Breaking the $1 million barrier requires strong brand awareness, frictionless first purchase experience, and clear customer acquisition cost strategy.Direct-to-consumer and CPG brands must focus on retention marketing, customer lifetime value, segmentation, email and SMS marketing, and subscription models to increase repeat purchases.Understanding unit economics, scaling customer acquisition, lowering CAC, and improving LTV are critical for ecommerce growth and long-term profitability.Book a call today and get clear answers on how to scale your brand past the $1 million mark: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:33 – Why Awareness Is Everything01:13 – UGC vs Influencers for Brand Growth02:38 – Make the First Order Frictionless03:44 – Customer Lifetime Value and CAC04:25 – Building a Real Retention Funnel05:26 – Segmentation for Repeat Purchases06:34 – Why Subscriptions Matter for CPG07:36 – Understanding Unit Economics of Scale09:09 – Breaking Down Customer Acquisition Cost10:02 – Why Profit Focus Can Hurt Growth________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

2/16/26 • 11:06

Send a text Your best employee isn’t lazy. They’re running on empty. This video explains how employee burnout really starts, why it often goes unnoticed, and what happens when leaders wait too long to act.You will learn how to spot early behavior changes, tell the difference between burnout and poor fit, and understand when recovery is possible and when it’s not. The video also explains how meeting overload, client stress, and nonstop work slowly break strong performers.If you want fewer mistakes, fewer complaints, and healthier teams that last, this breakdown shows what to watch for and what to change early.Get help running stronger teams with My Amazon Guy:https://bit.ly/4jMZtxu#EmployeeBurnout #BusinessManagement #LeadershipTips #CompanyCulture #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps: 00:00 – Why burnout confuses business owners01:19 – Agency work and nonstop workload pressure03:45 – When burnout becomes permanent06:21 – Wrong seat vs burnout explained08:40 – How burned out employees hurt teams10:53 – Early warning signs of burnout12:32 – Why meetings cause employee stress15:16 – Burnout vs quiet quitting17:45 – Why recovery usually fails19:35 – Advice for burned out employees21:45 – Culture, learning, and final thoughts--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

2/13/26 • 23:22

Send a textWe've been seeing a swarm of various women's health products being removed from Amazon due to restricted amazon products policy violations. Noah Wickham from My Amazon Guy explains the situation, highlighting compliance for amazon restricted categories and the importance of understanding amazon restricted product approval. This video is crucial for amazon sellers to navigate the complexities of prohibited products amazon policies and avoid issues.Amazon is flagging women’s health supplements and vaginal health products as medical devices under restricted products policy. Learn what 510K FDA clearance means, why listings are being removed, and how compliance, labeling updates, and medical device registration affect your Amazon account.Amazon Medical Device Link: https://amzn.to/4qCpe6VFDA Submission:  https://www.fda.gov/medical-devices/premarket-notification-510k/510k-submission-processNeed help fixing suspended listings and compliance issues? Book a call with us here: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 – Women’s Health Listings Being Removed00:16 – Restricted Product Policy Violation Explained00:29 – Why Supplements Are Being Classified as Medical Devices01:24 – What Is FDA 510K Clearance02:03 – Why Appeals Are Getting Rejected02:23 – FDA Registration and Compliance Requirements02:52 – Labeling Changes You May Need to Make03:26 – Marketing Restrictions and FDA Claims Warning03:54 – How to Get Help Fixing Suspended Listings________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

2/12/26 • 04:08

Send a textWe discuss optimizing your Amazon ad spend by structuring campaigns to account for attribution delays, especially between sponsored display and sponsored products. Understanding how Amazon attribution works is crucial for effective Amazon PPC. This approach helps in refining your strategies and improving overall campaign performance on Amazon.Amazon advertising performance often looks wrong due to attribution delays across sponsored products and sponsored display campaigns. This video explains how buyer behavior, reporting delays, and funnel position affect campaign results and optimization timing. Learn when to optimize existing campaigns, when to test new structures, and why turning off working keywords can hurt results.Get direct answers on fixing attribution delays and campaign structure before bad data costs real revenue: https://bit.ly/4jMZtxu#AmazonAds #SponsoredProducts #SponsoredDisplay #AmazonPPC #AmazonSellers--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:22 – Sponsored Products vs Sponsored Display behavior01:05 – Why attribution delays happen on Amazon01:55 – How reporting delays affect optimization timing02:16 – Vendor Central vs Seller Central bid changes02:52 – Why suggested bids should not be trusted03:00 – Optimize existing campaigns vs restructuring03:38 – Testing keywords without killing performance________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

2/11/26 • 04:27

Send a textHaving trouble with OTP codes sent to group emails? This video shows you how to access them through G Suite. Learn practical email tips and effective email management strategies using google workspace to streamline your verification process and maintain access to your accounts. Learn how to access OTP codes from shared group emails when logging into social media and business tools. This video shows how groups.google.com lets teams view verification emails, inbox history, and missed login messages. Ideal for founders and teams using Google Workspace, group emails, and shared inbox access.Need help or business advise? Book a call with us: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Trouble logging into social accounts00:23 – Why OTP codes fail with group emails00:26 – Where to access group emails in Google00:34 – Finding verification codes instantly00:53 – Viewing old emails you missed01:15 – Why every growing team needs this01:21 – Why Google Workspace works well for teams01:45 – Using simple tools to solve access issues________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

2/10/26 • 02:03

Send a text Amazon sales do not only come from Amazon ads.Some brands send traffic from social platforms and track every sale back to Amazon listings.This video shows how Meta ads connect to Amazon and reveal which clicks turn into orders.Meta ads can drive off-Amazon traffic directly to Amazon product pages while tracking clicks and sales through Amazon attribution.The video walks through campaign setup, attribution tags, traffic ads, and how results appear inside Seller Central.It also explains how the Brand Referral Bonus lowers Amazon referral fees when outside traffic converts.Get help setting up off-Amazon traffic for Amazon the right way? Book a call with us: https://bit.ly/4jMZtxu#MyAmazonGuy #AmazonAdvertising #AmazonAttribution #MetaAds #AmazonSellers--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: Support the show

2/9/26 • 26:49

Send us a textSteven Pope, founder of My Amazon Guy, examines the journey of YouTube stars Alex Hormozi and Steven Bartlett, focusing on their breakout moments and pathways to business success. This analysis provides valuable youtube tips and insights into how to be successful in the digital space. Discover the entrepreneur motivation behind their widespread recognition and influence.Long-term YouTube growth comes from consistent posting, strong thumbnails, and clear content focus over time. This video breaks down creator growth patterns, packaging changes, A/B testing decisions, and why volume and patience matter. Learn how content strategy, interviews, shorts, and visual changes impact reach, retention, and audience trust.If the channel is stuck repeating the same views every month, it’s time to pressure-test the strategy with real numbers and hard feedback. Book a call with us: https://bit.ly/4jMZtxu#YouTubeGrowth #ContentStrategy #CreatorEconomy #VideoMarketing #audiencebuilding --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:36 – Reviewing Early Videos to Find Breakout Patterns02:10 – Why Old Videos Get Views After Fame Arrives03:32 – How Appearance, Persona, and Packaging Changed Over Time05:31 – Interview Style vs Presenter Style in Long-Form Content07:29 – Why Guest Choice Expands Audience Reach09:00 – Using AI Summaries to Decide What Content Is Worth Watching11:09 – Practical vs Philosophical Content Differences12:59 – The Missing Years in Creator Growth Stories15:02 – Slow Grind, Small Audience, and Long-Term Payoff17:05 – How Big Guests Were Booked Before Massive Fame18:46 – Shorts Volume Strategy and Content Scale20:18 – Packaging, Thumbnails, and Growth Acceleration21:52 – Business First, Content Second Pattern23:40 – Starting Content Early vs Waiting for Success25:08 – Thumbnail Strategy Changes and View Growth27:06 – Why Consistency Compounds Over Time________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

2/6/26 • 28:40

Send us a textThis video explores the often-overlooked world of logistics warehousing within an "ecommerce business", showing how many brand owners start with home-based inventory before scaling to a "fulfillment warehouse". We discuss the benefits of engaging a "3pl provider" and how a "logistics company" can streamline your operations. Understanding "warehousing services" is crucial for growth.Fulfillment strategy affects costs, delivery speed, inventory flow, and customer trust for growing ecommerce brands. This conversation with  @thenewwarehouse breaks down 3PL services, in-house warehousing, order volume signals, and seasonality risks. Learn how logistics decisions impact profit margins, scalability, labor planning, and long-term operational stability.The New Warehouse Podcast: https://www.youtube.com/watch?v=LQnQ6b7-u5I&list=PLDWO0QNzzM494k6v4RgzvGRRPm6TePuC1Vist their website: https://thenewwarehouse.com/Get a fulfillment and growth plan built for your real order volume before logistics mistakes start draining profit: https://bit.ly/4jMZtxu#EcommerceFulfillment #3PLLogistics #WarehouseStrategy #EcommerceOperations #supplychainmanagement --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:44 – Why warehousing expectations keep rising02:13 – How logistics education gaps hurt founders03:57 – Why most brands ignore fulfillment until it hurts05:24 – When self-fulfillment stops making sense06:51 – Order volume signals that trigger a 3PL move07:59 – Seasonal demand and labor planning risks08:54 – Why brands leave 3PLs and go in-house10:51 – True cost comparison of 3PL vs self-fulfillment11:52 – How big platforms changed fulfillment standards13:27 – Why robots and warehouse tech are often just for show14:22 – Customer demand for real-time order visibility15:35 – Consolidation and specialization in 3PL services16:49 – Why boutique warehouses still win for some brands18:19 – How fast shipping reshaped logistics expectations20:14 – The hidden cost behind instant delivery21:54 – Why founders must understand the full fulfillment process22:40 – Why operations experience matters before scaling________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

2/5/26 • 24:10

Send us a textClicks keep rolling in, but sales stay flat. This video explains how Amazon ad traffic really works, detailing why some  search keywords appear relevant but never convert, leading to getting clicks but no conversions. We discuss keyword research and how amazon keyword research can be misleading, especially for ecommerce businesses on amazon fba.Noah Wickham explains how Amazon ad traffic really works, why some keywords look right but never sell, and how timing, intent, and data decide what actually converts. Each part connects to the next, and skipping one is how wasted spend keeps happening.Need help improving your conversion? Book a call with us: https://bit.ly/4jMZtxu#MyAmazonGuy #AmazonAds #AmazonPPC #AmazonSeller #EcommerceTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:03 – Clicks without sales explained00:16 – What keyword relevancy really means00:39 – Why matching keywords still fail00:54 – Data-based relevancy explained01:37 – Why clicks happen at certain hours01:56 – Checking ad reports by hour02:00 – Budget rules to control spend02:28 – TACoS and organic rank connection03:21 – PPC sales and organic growth rule03:33 – When keywords should be negated________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

2/4/26 • 04:23

Send us a textIn this video, we dive into the world of `chess strategy`, prompted by a viewer's request to tie a game of chess to `business tips`. We explore `chess openings` and `chess tips` while playing against an expert-level opponent, demonstrating how `board game strategy` can mirror `entrepreneurship` principles. Learn `how to play chess` and see the parallels between the game and building a successful venture.Business is like chess, one mistake can cost you everything. This video shares a real game with live commentary, blending strategic thinking and planning. Learn how decision-making, positioning, and risk management play out on the board and in business.Tired of making wrong business moves? Let’s map out your next winning play, book a strategy call now: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Playing Chess While Tying It to Business  00:45 - Former Chess Coach Shares Rating and Experience  01:40 - How Thinking Ahead Applies to Business Decisions  02:50 - CHAD System for Strategic Business Thinking  04:00 - Tactical Play and Business Parallels  05:00 - Board Control and Long-Term Strategy  06:30 - Pressure Builds: Decision-Making Under Stress  08:00 - Making the Wrong Move in Game and Business  09:30 - Losing Position: Realizing Mistakes  11:00 - Analyzing Recovery Options After a Setback  13:30 - Losing Material and Strategic Blunders  16:00 - When You Feel Like Giving Up in Business  17:30 - Finding Small Wins in a Bad Situation  20:00 - Final Blunders and Reflections on the Loss  23:00 - Should I Even Post This? Business Meets Reality________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/31/26 • 23:46

Send us a textSteven Pope from My Amazon Guy discusses a new Amazon module impacting sales, highlighting how items with high return rates now display alternative products prominently. This video provides crucial business tips for sellers to navigate these changes and offers insights into effective sales training to make money online. Understanding this module is essential for optimizing your ecommerce strategy and improving how to sell effectively on Amazon.Stop return-driven sales loss before it spreads, get a direct plan built around your listings and data: https://bit.ly/4jMZtxu#AmazonReturns #AmazonListingTips #EcommerceSelling #MyAmazonGuy#amazonsellers --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0________________________________Timestamps 00:00 - Amazon Module Warning for High Returns00:18 - Real Examples of the New Module00:46 - Why This Hurts Your Sales01:20 - Is This Actually Good for Buyers?02:00 - How to Prevent This From Hitting Your Listings02:47 - What Might Trigger the Module03:01 - What to Do Next if This Hits Your Listing________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/30/26 • 03:35

Send us a textThis video is essential for brands working with UGC influencers, offering practical advice on improving their processes. We stress the importance of a clear creative brief to guide your influencers, covering product details and desired video content style. Learn effective methods for a stronger influencer strategy and how to find influencers for your brand to optimize your marketing efforts and brand deals.Working with UGC influencers can feel like a mess without a clear brief. This video walks through how to create a proper influencer script and content breakdown using AI tools. Learn how to improve clarity, reduce revisions, and get content that actually performs.Struggling with influencer results? Let’s fix your UGC content strategy, book a real call that solves it: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why Most UGC Strategies Fail  00:15 - What Is a Creative Brief for Influencers  00:50 - Common Mistakes in UGC Content Creation  01:30 - Using AI to Build the Perfect Influencer Brief  02:10 - Product Details and Key Attributes in the Brief  03:10 - Style and Tone Guidance for UGC Videos  04:00 - Why Natural-Looking Videos Perform Better  05:10 - Adjusting Transcripts to Avoid Ad Tone  06:10 - Giving Influencers Everything They Need  07:00 - Be Open to Feedback from Influencers________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/30/26 • 07:59

Send us a textIn this video, My Amazon Guy discusses the importance of establishing strong "company core values" for "business success." We explore how these "core values in business" serve as a "moral compass" for your operations, guiding your "business strategy" and fostering a positive "company culture." 🤔 Employee retention in agencies is harder than most people realize. This video covers leadership strategies, agency culture, and practical systems that help retain high-performing talent long term. Learn how to operate your business with predictable results and manage burnout without relying on gimmicks like equity.Struggling to build a team that stays? Let’s map out a system that works, book a strategy call now: https://bit.ly/4jMZtxuWant to apply at My Amazon Guy? Go to myamazonguy.com/jobs#EmployeeRetention #AgencyLife #BusinessLeadership #TeamManagement #workculture --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - How to Run a Business After Starting One00:26 - Hiring, Retaining, and Motivating Talent01:11 - Equity Isn’t Always the Answer03:05 - Equity Dilution in SaaS Explained05:03 - Building a Team Without Gimmicks06:40 - Burnout in Agency Model vs Corporate08:09 - How to Help Employees Self-Regulate09:17 - Building a Polarizing but Effective Culture10:21 - Real Health Culture Impact on Retention13:40 - Why Retention is Harder in Remote Work14:10 - Retention vs Value-Based Leadership15:04 - Motivation and the Platinum Rule17:00 - Managing High Drive vs High Detail People20:07 - Training Talent for Long-Term Growth22:11 - How Other Agencies Copy Systems24:00 - Dealing With SaaS Partnerships and Price Hikes25:23 - Operating Internally to Avoid Bad Partnerships27:15 - Invest Most Time With Your Best People30:32 - Why Promoting Internally Works Best32:02 - What Makes a Leader Stay34:06 - Divas vs Dependable Talent36:46 - Health-Focused Leadership Examples39:18 - Creating Self-Sustaining Health Culture41:25 - Mentorship and Transferring Vision43:01 - How to Spot Diamonds in the Rough44:44 - Culture of Teaching and Promotion47:07 - Managing at Scale in Remote Teams51:00 - Leadership Values for Managers54:05 - Radical Candor vs Soft Feedback56:02 - Set Your Culture and Stick to It57:19 - Why You Need Respect Over Fear58:07 - Leave a Comment and Suggest a Topic________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/29/26 • 58:30

Send us a textKevin Sanderson shares essential strategies for sellers navigating the Amazon marketplace. Learn how to optimize your `amazon fbm` listings, especially when competing with `amazon fba` sellers. This video details how to boost your sales and secure the buy box, making `selling on amazon` more profitable. Discover how to effectively manage your `merchant fulfilled amazon` inventory and what steps to take to successfully `how to sell on amazon`.Stop losing sales to your competitors, get expert help to fix your listings and ads now: https://bit.ly/4jMZtxu#AmazonSelling #FBAstrategy #SubscribeAndSave #BuyBoxTips #ppcads --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS0:00 - Why FBA Wins the Buy Box00:41 - Using FBA and FBM Together for Best Results01:17 - How Subscribe & Save Affects Rankings01:50 - The Unknown Value of Repeat Orders02:45 - Exact Match vs Phrase Negatives in PPC03:36 - When to Use Negations in Your Campaign04:08 - Why Meta Traffic Doesn’t Work for Amazon05:00 - Use Performance Max Instead of Meta________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/28/26 • 05:32

Send us a textAmazon advertising can be difficult, as many sellers know. This video acknowledges the challenges of running successful campaigns, from small budgets to large, and shares insights on how to approach amazon ppc. We discuss strategies for amazon ppc optimization and how to effectively optimize ppc to reduce acos, helping sellers navigate this complex landscape more confidently. 🤔If you're looking for guidance, book a free strategy call today! → https://bit.ly/4jMZtxu#AmazonAds #PPCStrategy #EcommerceMarketing #AmazonAdvertising #amazonppc --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon Ads Are Hard at Every Level00:37 - Who This Video Is For: Brands Spending $10K+01:08 - Why Amazon Marketing Cloud Is a Must02:26 - Advanced Audience Targeting Explained03:46 - New to Brand vs. Remarketing Goals05:00 - Segmenting High-Value New Customers05:49 - Targeting Abandoned Carts with Remarketing06:35 - How to Use DSP Exposure Data07:45 - Full Funnel Strategy for Scaling Ad Spend09:04 - Campaign Budget Rules Most Miss10:27 - Fixing Budget Problems That Kill Profits13:08 - Why 700+ Manual Campaigns Still Work13:57 - Bulk Sheets & Reporting Are Mandatory15:14 - Using Impression Share to Win More Sales16:00 - The Real Funnel Thinking Behind Amazon Ads________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/26/26 • 17:15

Send us a textThis video breaks down five tips from Amazon and reveals which ones actually help sellers succeed. Get practical Amazon FBA tips and strategies that support real growth for your Amazon business in 2026. Learn what to follow, what to skip, and how to build smart selling strategies on Amazon.What’s the worst Amazon seller tip you’ve ever followed? Drop it below so others can avoid it: https://bit.ly/43N1bZD#AmazonSellerTips #AmazonGrowth2026 #ProductLaunchAmazon #SellingOnAmazon--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon’s Latest Seller Tips Reviewed00:30 - Launching a New Product: Worth Following?01:20 - Selection Success Guide: Useful or Not?01:50 - Free Launch Tools and Guides for Sellers02:20 - Generating Early Reviews—Does It Really Help?03:00 - The Truth About Amazon Vine Ratings03:45 - Listing Optimization That Actually Matters04:35 - CTR and Why It Drives Real Sales05:10 - “Stay Proactive” Advice—Not Really a Tip06:00 - Amazon and Off-Platform Engagement Explained07:00 - Using Amazon Tools for Smarter Decisions08:15 - Final Thoughts: What Sellers Should Focus on in 202609:05 - Brand Growth, Segmentation, and What’s Coming Next________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/26/26 • 09:53

Send us a textMany sellers are unsure what direction to take with their Amazon business. This video breaks down real decisions around Amazon brand growth and the state of selling in 2026. Topics include agency models, burnout, private label strategy, and ecommerce next steps.Ready to find the next best move for your brand? Schedule your strategy call today: https://bit.ly/4jMZtxu#AmazonBusiness #EcommerceStrategy #BrandGrowth #AmazonSellers #businessmindset --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Feeling Lost in Business and Life04:00 - Breaking Through Personal and Career Burnout08:00 - Starting Over and Launching the Agency12:00 - Choosing the Right Business Model in 202616:00 - Bigger Business Questions and Internal Doubt20:00 - Lessons Learned From Failures and Mentors24:00 - What Vehicle Should You Be Driving?28:00 - Teaching the Next Generation of Entrepreneurs________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/25/26 • 29:48

Send us a textHaving trouble with your Amazon listings? This video covers common issues like updating titles and fixing missing best-seller ranks. Learn essential `amazon selling tips` and how to optimize your `amazon seller central` experience. We'll guide you through `amazon catalog management` and `brand registration amazon` troubleshooting to ensure your `amazon strategy` is effective.Want to watch each videos? Here's the list:Top 10: https://www.youtube.com/watch?v=0T6zpTjRUs8&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=4Top 9: https://www.youtube.com/watch?v=CmyKeCEY7pk&list=PLDkvNlz8yl_aA38cddHzfJDYddWS69T1O&index=3Top 8: https://youtu.be/fXaY2xNvyzUTop 7: https://www.youtube.com/watch?v=waPUfU-KjYgTop 6: https://www.youtube.com/watch?v=IxPh0id95RgTop 5: https://www.youtube.com/watch?v=F9npOAvsQnoTop 4: https://www.youtube.com/watch?v=QuhFVVwXvYoTop 3: https://www.youtube.com/watch?v=nAE_ro6C6sYTop 2: https://youtu.be/Zk8xOa3E0JMTop 1: https://youtu.be/8Od5C7BfR-YFix your catalog issues the right way, book a call to get expert troubleshooting support now: https://bit.ly/4jMZtxu#AmazonSellers #CatalogFix #AmazonListing #sellercentral --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Common Catalog Troubles on Amazon00:26 - Backend vs Frontend Attribute Mismatch01:04 - Variation Tab Causing Title Errors01:43 - UPC Code Errors and How to Fix Them02:33 - What Impacts the Amazon Buy Box03:15 - How to Change Legal Entity in Seller Central04:03 - Fixing Brand Registry Not Showing in Store04:41 - Why Best Seller Rank Disappears05:38 - Troubleshooting Missing Secondary Images06:27 - Carrier Central Problems with FBA Shipments07:31 - Why Not to Use Variation Wizard for Parentage08:22 - Using Brand Catalog Manager to Detect Hijackers________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/23/26 • 09:22

Send us a textThis video features a discussion on the critical role of advertising for businesses, particularly with `amazon ads`. The speaker shares their journey, highlighting how utilizing `amazon marketing` services led to substantial growth and `amazon success`. It underscores the importance of a strong `amazon ppc strategy` in boosting any `online business`. After 13 years of struggling with slow growth, this founder shares how Amazon changed her business. Learn why focusing on one product, understanding data, and getting expert help made all the difference. This conversation highlights the power of paid ads and mindset shifts for long-term growth.If your store isn’t moving, talk to someone who can show you what’s missing in your strategy: https://bit.ly/4jMZtxu#AmazonSellerStory #EcommerceGrowth #OnlineAdvertising #AmazonAds #smallbusinesstips --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Starting a Business but Not Growing Until Amazon01:00 – Why Shopify Alone Wasn’t Enough02:12 – Designing Products from Personal Experience03:06 – The Real Struggle Behind Getting Seen Online04:30 – How Focusing on One Product Made Growth Possible05:46 – Scaling vs. Optimizing Product SKUs07:03 – How Customer Demand Should Guide Your Decisions08:07 – Using Data Correctly, Not Just Collecting It09:28 – Understanding Consumer Behavior to Drive Sales10:05 – Why She Switched to Amazon After Shopify Flatlined11:03 – The Visibility Difference Between Amazon and Shopify13:19 – Amazon Builds Trust Even Outside the Platform14:22 – The Hardest Part of Building a Brand: Advertising15:32 – The Truth About Facebook Ads and Real Reach16:27 – Spending Less and Getting More Through Strategy17:52 – Why You Don’t Need to Know Everything Yourself19:04 – Hiring Experts to Shorten the Learning Curve20:17 – Reframing Investment as Growth, Not Cost21:28 – Overcoming Instant Gratification Mindset in Ecommerce22:40 – Advertising is About Data, Not Immediate Sales24:02 – What Tiny Tweaks Can Teach You About Your Product26:03 – There’s No Growth Without Advertising in Today’s Market27:02 – Trial and Error Is the Only Way to Learn What Works28:08 – Relevancy Isn’t Just About Keywords28:42 – Final Thoughts: What the Amazon Journey Taught Her________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/22/26 • 29:35

Send us a textJoin us for an "ASIN TEARDOWN" as we assess an innovative product: the airtag leather wallet. We conduct an amazon asin review, focusing on its features and potential for amazon seller success. Discover how this best wallet for airtag could impact your amazon fba strategy. 🧐Product images are often the first thing potential customers see on Amazon. A great image not only attracts clicks but also answers key questions, like how many cards a wallet holds or if it's RFID-protected. Make sure your visuals are clear, informative, and tailored to what your target market cares about.Get a FREE ASIN review! Send it to us here: https://bit.ly/43NH7GCWant to ensure your product is standing out? Let’s discuss how to optimize your Amazon listings. Book a call today!: https://bit.ly/4jMZtxu#AmazonListingOptimization #EcommerceSellingTips #ProductImageReview #MyAmazonGuy--------------------------------------------------------------------------Want other free resources? Dowload our Free Amazon guides here:Our 2026 Amazon PPC Guide is here! https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Wallet Listing Teardown Begins00:21 - Product Looks Identical to Competitor00:47 - Poor Main Image and Seasonal Messaging Issues01:48 - Important Info Missing from the Listing02:16 - Unreadable Text & Design Flaws03:09 - What Buyers Really Care About03:42 - It’s a Copy of the Top Seller04:34 - Card Count and Real Use Cases05:04 - Better Gift Messaging Ideas06:05 - US Currency Visual Suggestion06:28 - Know Your Audience06:42 - Using Gemini for Better Images07:25 - Gemini’s Output Looks More Realistic08:24 - AI Imagery Preferences by Demographics09:01 - Comparing AI Tools for Image Quality________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/21/26 • 09:55

Send us a textStarting 2026, every amazon seller is looking to refine their yearly amazon ppc strategy. This video discusses the challenges of this task, offering insights on how to grow and scale your business this year. We introduce our 2026 amazon ppc guide to help you with amazon ppc optimization, covering everything from campaign launch to advanced tactics for amazon advertising.Want to access our Amazon PPC Guide 2026? Download here: https://bit.ly/4lF0OYXIf you need help with your PPC Strategy, book a call with us: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #2026AmazonGuide--------------------------------------------------------------------------Want other free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why You Need a New PPC Strategy in 202600:28 - What’s Inside the 2026 PPC Guide01:06 - Pre-Launch Strategy & Keyword Research Tips01:20 - Monthly Planner Based on Amazon’s Calendar01:41 - Full PPC Framework and Optimization Schedule02:09 - 10 Common PPC Mistakes to Avoid in 202602:15 - Pitfall 1: Amazon Discontinues Prep Services03:07 - Pitfall 2: Rising Fulfillment and PPC Fees03:57 - Pitfall 3: Cosmo Algorithm and Keyword Stuffing04:44 - Pitfall 4: Ignoring Negative Keywords06:03 - How to Use Negations Correctly07:01 - Pitfall 5: Set and Forget Software Mistake08:24 - Pitfall 6: Overlapping Campaigns Without Strategy09:42 - Pitfall 7: Weak Sponsored Brand Ads11:12 - Pitfall 8: Poor Inventory Planning Hurts PPC12:46 - Pitfall 9: Not Tracking or Optimizing with Bulk Files14:15 - Pitfall 10: Ignoring Amazon Seasonal Tools15:10 - Final Thoughts and 2026 PPC Success Reminder________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/20/26 • 15:44

Send us a textAttention, amazon seller! This video details a significant update to Amazon's Prepaid Return Label Program, especially impacting those who sell on Amazon and deal with heavy products. Effective February 8th, 2026, this change ensures the program applies to all items regardless of value, eliminating the previous high-value exemption for US sellers. Stay informed about this crucial aspect of shipping and logistics to maintain your online selling operations.Stop eating return costs, schedule a strategy call and fix your margins before it hits harder: https://bit.ly/4jMZtxu#AmazonReturns #FBMSellerTips #BulkyProducts #AmazonSellerUpdate #ReturnLabelPolicy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Amazon Changes Return Policy for All Sellers00:15 – High-Value and Bulky Items No Longer Exempt00:44 – Which Products Still Qualify for Exemptions01:18 – Why You Should Rethink Product Sizing02:01 – How Safety Claims Help FBM Sellers Reduce Loss02:46 – What to Do If You’re Losing Money on Returns03:26 – Final Tips: Avoid Return Costs and Protect Margins________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/19/26 • 04:12

Send us a textMany sellers focus too much on PPC budgets when Q1 hits, but it's your bids that drive real results. After the holidays, your strategy should shift to match reduced demand, lower storage fees, and break-even ACOS targets. This video unpacks how to think long- and short-term with paid ads.Let’s audit your Q1 PPC strategy and stop wasteful spending before it snowballs: https://bit.ly/4jMZtxu#AmazonPPC #Q1strategy #ACOSgoals #EcommerceAds #amazonadvertising --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Should You Adjust PPC Budgets Manually in Q1?00:11 – Why Bids Are More Important Than Budgets00:33 – How Amazon Handles Budget Spikes01:00 – Bids, Clicks, and Conversion Strategy After Holidays01:37 – Should PPC Strategy Be Long-Term or Short-Term?02:27 – Lifetime Value vs. One-Time Purchases in PPC03:13 – When Losing Money on Ads Makes Sense03:42 – Matching Strategy to Market Size and Product Type03:47 – Calculating Break-Even ACOS After Holidays04:19 – Why Break-Even May Shift in January________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/15/26 • 05:07

Send us a textMCF discounts are giving Amazon sellers a rare chance to reduce fulfillment costs. These savings apply to shipping for off-Amazon platforms like Walmart, Shopify, and TikTok. It’s a limited-time opportunity to scale without raising inventory costs or fees.Turn MCF discounts into profit, schedule a strategy call and launch your own website today: https://bit.ly/4jMZtxu#MCFdiscounts #AmazonFBA #EcommerceTips #AmazonSellers #FulfillmentStrategy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Amazon's New MCF Discounts Explained00:26 – Who Can Use MCF and How It Works01:09 – The Big Savings: Fee Cuts and Credits01:55 – Rules for the 12-Month Discount Program02:50 – Breakdown of How Much You Can Save03:42 – What Discounts Smaller and Larger Sellers Get04:25 – Why Now Is the Right Time to Build Your Own Website________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/14/26 • 05:36

Send us a textMany are asking: is it still viable to be an Amazon seller or start an Amazon business in 2026? This video addresses concerns about market saturation, asking if it's too late to sell on Amazon. We explore how to succeed on Amazon and whether starting an Amazon FBA business is still worth it for new and existing sellers. Despite rising fees and heavy competition, brands can still grow if they focus on differentiation and strong ad strategies. This video breaks down key 2026 trends, seller challenges, and how ecommerce platforms like Amazon and Shopify continue to evolve.Talk with our team to see if your product still has room to grow on Amazon in 2026: https://bit.ly/4jMZtxu#AmazonSelling #EcommerceGrowth #AmazonStrategy #OnlineBusiness2026 #AmazonFBA--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Should You Start Selling on Amazon in 2026?01:00 - Did You Miss the Amazon Gold Rush?02:00 - What Amazon Announced at Accelerate03:00 - Fulfillment Growth and Global Logistics Update04:00 - Amazon Seller Growth Stats for 2024–202505:00 - Is Amazon Still Worth It with Rising Competition?06:00 - The Fee Squeeze and Why Brands Are Fed Up07:00 - What Actually Works in 2026 for Amazon Sellers08:00 - Why Having a Game Plan Matters Now More Than Ever09:00 - Should You Diversify Beyond Amazon in 2026?10:00 - Final Thoughts: What Sellers Must Do This Year________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/13/26 • 10:50

Send us a textThis video demonstrates amazon advertising strategies, focusing on campaign settings and keyword bids to optimize your amazon ppc. Learn how to manage bids and implement effective bidding strategies for better performance and amazon ppc optimization. Many Amazon sellers follow PPC tutorials that lead to overspending, poor targeting, and weak results. This breakdown separates bad advice from actual PPC strategies that drive conversions and profitable traffic. Learn why campaign structure, match types, and bidding methods matter in 2026.Want to watch the video of  @TravisMarziani ? You can access it here https://www.youtube.com/watch?v=BSECHrEhZjE&t=281sIf you’ve been following YouTube PPC tutorials and still losing money, it’s time to get real help: https://bit.ly/4jMZtxu#AmazonPPC #EcommerceAdvertising #AmazonAds2026 #PPCStrategy #AdSpendTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why "Willing to Lose" Budgeting Is a Bad PPC Strategy00:36 - Reacting to Popular PPC Advice on YouTube01:55 - What's Misleading About Top of Search Placements03:40 - Understanding Automatic Campaign Relevance on Amazon05:15 - The Truth About Auto Targeting Groups07:00 - Are Sponsored Brands Just for Visibility?08:55 - Should You Really Exclude Loose Match or Compliments?10:30 - Bid Strategies Explained: Down Only vs. Up & Down12:45 - Bid Adjustments and Suggested Bids Breakdown14:55 - Why This Bid Setup Can Lead to Overspending17:30 - How to Avoid Budget Burnout on New Campaigns19:00 - Creating Multiple Ad Groups the Right Way20:30 - Product Targeting Strategy for Competitor Listings22:05 - Using Helium 10 for Keyword Research23:35 - Keyword Match Types: Broad, Phrase, Exact25:00 - Why Exact Match Isn’t Always Better26:30 - Mistakes in Mixing Match Types in One Campaign28:20 - How Many Targets Per Campaign Is Too Many?30:06 - Product Targeting Campaign Strategy31:50 - Real Cost of Running Ads With Low Budgets33:00 - Setting Up Negative Keywords Properly34:45 - First Week PPC: Momentum vs Profit36:10 - Final Thoughts on YouTube PPC Advice________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/12/26 • 37:39

Send us a textAmazon has changed how reviews work across product variations, and sellers need to adjust fast. The update affects shared reviews across listings, especially for flavors, pack sizes, and consumables. Learn what variation structures are still safe and how to fix your listings before reviews disappear.Struggling to keep your product reviews intact after Amazon’s update? Let experts rebuild your listings: https://bit.ly/4jMZtxu#AmazonReviews #AmazonUpdate #VariationStrategy #EcommerceTips #listingoptimization --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon Review Sharing Is Over00:40 - What Changes on February 12th01:10 - Which Variations Still Share Reviews01:58 - T-Shirts and Color Variations Explained02:55 - The Fake Parentage Strategy03:56 - Why Review Hijacking Worked for Years04:45 - Who Will Be Affected Most by This Update05:30 - Consumable Products and Flavor Variants06:12 - What Amazon Wants Your Variations to Look Like06:50 - Breaking Parentages and Relaunching07:36 - What Sellers Should Do Next________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/9/26 • 05:54

Send us a textThis video breaks down how to set up your Amazon ad campaigns effectively, focusing specifically on Amazon parentage strategies. We discuss whether to advertise all child variations or just the top priority ASIN to optimize your Amazon product listing. Learn essential Amazon PPC tips and improve your overall Amazon advertising campaign performance.Fix your Amazon ads by booking a call that helps you structure campaigns for maximum search visibility: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #EcommerceTips #VariationTargeting #ppcstrategy --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Should You Advertise All Variations00:19 - Understanding Child ASINs in a Parent Listing01:01 - Why Targeting Relevancy Matters01:24 - Example Using Sunflower Seeds Campaign02:11 - Using High Relevancy Keywords02:49 - Taking Over Search With Multiple Variations03:49 - Segmenting Ads By Specific Keywords04:09 - When to Use Variation Specific Campaigns05:01 - How to Avoid Showing Irrelevant Variations06:06 - Build Control With Variation Focused Campaigns________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

1/8/26 • 06:55