Show cover of The Glint Standard

The Glint Standard

Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com

Tracks

Send us a textJonathan, Jake, and Miriam sit down to discuss company culture on a new exciting three-person podcast. Let us know what you think about the new format in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

4/15/25 • 26:15

Send us a textJake and Jonathan sit down and talk about how much authenticity matters in marketing. Let us know what you think and tell us what we should talk about in our next episode!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

3/17/25 • 28:35

Send us a textCraig and Roman sit down to discuss the evolving world of digital advertising. Let us know what you think in the comments and what we should talk about next!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

2/17/25 • 21:42

Send us a textJonathan sits down with Miriam to talk about the over-saturation of A.I. and how to establish better practices while using it. Let us know what you think in the comments and what we should talk about next!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

1/17/25 • 17:01

Send us a textJonathan and Erayne sit down for part of our feedback series. They explain how to ask for feedback from your clients. Let us know what you think and what we should discuss next in the comments!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

12/16/24 • 20:32

Send us a textErayne and Jonathan sit down to discuss how to give feedback to your agency. Let us know what you think in the comments and what our next topic should be!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

11/19/24 • 26:52

Send us a textCraig and Erayne sit down to discuss if direct mail is dead. Let us know what you think in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

10/15/24 • 21:47

Send us a textErayne and Craig sit down to talk about everything you need to know about budgeting for an agency. Let us know what you think in the comments and what else you want to hear us talk about.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

9/16/24 • 25:02

Send us a textMiriam and Jonathan sit down to talk about all things summer and how it can apply to your growing brand!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

8/15/24 • 08:49

Send us a textJonathan and Erayne sit down and discuss exactly how to handle client-agency relationships. Let us know in the comments what you'd like to hear us discuss and if you like longer or shorter episodes. Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

7/15/24 • 22:30

Send us a textMiriam and Tori sat down to talk about the essentials for a good social media strategy. Let us know what you think in the comments and what should we talk about in the future.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

6/15/24 • 15:22

Send us a textStats to Validate Planning and Targeting: According to CSO Insights, organizations with a well-defined sales process experience 18% more revenue growth compared to those without. Additionally, LinkedIn reports that 62% of B2B customers respond to salespersons who connect by sharing insights and opportunities relevant to their business, underscoring the importance of targeted engagement.Stats to Validate Inbound and Outbound Strategies: HubSpot's State of Inbound report shows that inbound marketing strategies generate 54% more leads than traditional outbound tactics. Moreover, 84% of B2B decision-makers start their buying process with a referral, highlighting the power of networking (LinkedIn).Stats to Validate Nurturing the Opportunities: Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Forrester). Furthermore, nurtured leads produce, on average, a 20% increase in sales opportunities compared to non-nurtured leads (DemandGen Report).Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook:   / glintadvertising  Instagram:   / glintadv  LinkedIn:   / glint-advertising  Twitter: Support the show

5/15/24 • 27:58

Send us a textCraig and Jonathan sit down to discuss the evolving world of artificial intelligence. Let us know what you think in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

4/15/24 • 17:49

Send us a textMiriam and Erayne sat down to discuss the trials tribulations and successes of women throughout history! Let us know what you think in the comments.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

3/15/24 • 25:16

Send us a textCraig and Jonathan sat down to talk about all the ins and outs of marketing automation. Let us know in the comments your favorite part of the episode!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

2/18/24 • 17:38

Send us a textErayne and Craig sit down to talk about the art and science of copywriting! Let us know what you learned in the comments below.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

1/17/24 • 21:12

Send us a textLearn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

12/20/23 • 19:03

Send us a textErayne and Craig sit down to talk about the importance of planning and good tactics for advertising. Let us know what you think and what we should talk about on next month's episode!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

11/15/23 • 25:53

Send us a textErayne sat down and asked our expert marketer, Lindsay, all the questions you need answers for. Sit down and take in all this great information if you're a nonprofit looking for help. Let us know if we missed anything, and we can help you with all of your needs.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/@glintadvertisingFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

10/18/23 • 26:56

Send us a textErayne and Craig sat down to discuss the dos and don'ts of owning a small business. Let us know your thoughts on their fantastic insight and if we should do more!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

9/15/23 • 23:56

Send us a textWe are sad to see our summer intern leaving us, but we had to ask him some questions before he goes. Craig sat down with Ethan to see his perspective on the advertising industry. Let us know what you think below; hopefully, we will see more of Ethan soon.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

8/23/23 • 12:46

Send us a textErayne, Miriam, and Lindsay all sat down for our annual loving lately podcast. Let us know what you have been loving recently, and drop a comment saying what we should talk about next in the world of advertising.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

8/15/23 • 25:08

Send us a textCraig Lloyd and Guy Church sit down to discuss Finance in business. They had a great talk on what to look for when starting your journey and what steps you could take to further your journey. Let us know what you think below in the comments and if we should have Guy back to talk some more!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

7/15/23 • 16:58

Send us a textMiriam and Erayne sat down to talk about storytelling in advertising and how it could help you resonate with your audience. Let us know what you think in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/watch?v=Cp0JOdC-ewg&list=PL2UgGVugOCPyl1MLKAD3yW0szgw9PYfInFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

6/15/23 • 15:33

Send us a textCraig and Miriam sat down to discuss all things social media. What was the first social media that you joined? Let us know in the comments below what you liked about the episode!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/watch?v=vBJ0k-r6z34&list=PL2UgGVugOCPyl1MLKAD3yW0szgw9PYfInFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

5/16/23 • 22:48

Send us a textErayne and Miriam sit down to talk about choosing an agency. They have a great perspective on this as they have seen both sides of the industry. Check out their expert tips and let us know in the comments what you thought of the episode.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/channel/UCvKLGsnQme9cerug3jar_JQFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

4/15/23 • 12:13

Send us a textCraig and Jake sit down to talk about the history of advertising. From the past to the present, they found lots of similarities. Let us know what you think of this new exciting episode and your favorite fact from the past.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Vidcast: https://bit.ly/3YSgP1LFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

3/15/23 • 18:48

Send us a textErayne and Craig sit down to talk about Sunday's big game and much more. It's always an exciting time for advertisers as the season ends, so check out their insights and see if they like this or that.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Vidcast: https://bit.ly/3YSgP1LFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

2/9/23 • 20:17

Send us a textWe all feel burned out at our jobs, but whenever that makes you think of quitting, you have a lot of paths you can take. Erayne and Craig lay out the groundwork in this new podcast of what steps you can take to make that tough decision. Let us know if you found this helpful below and come back next month for more Glint Standard episodes.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

1/18/23 • 25:24

Send us a textWe have Shane on on the podcast this month to talk about his business sense. Let us know what you think below and your favorite part of the podcast!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show

12/19/22 • 20:13