Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com
Send us Fan MailAI can create an image, write an email, build an automation, and generate more content faster than ever. But increased output raises a bigger question for businesses: Are we actually creating better work, or are we simply creating it faster?In Episode 104 of The Glint Standard, we look at how AI is changing marketing and advertising from the perspective of people actually using it. We discuss where AI excels, why generic AI content can quickly undermine brand authenticity, and why human judgment matters more as the technology gets easier to use.We also explore one of our favorite ways to think about AI: treat it like a talented intern or apprentice. Give it direction, provide the right information, review its output, and make the final decisions yourself. AI can handle more of the execution, but strategy, creativity, and understanding your audience still need a human point of view. The real opportunity isn’t simply doing more. It’s deciding where AI can make you better and where you still need to slow down and think.Support the show
8/18/26 • 22:50
Send us Fan MailWhy do some financial institutions earn lifelong loyalty while others struggle to build lasting relationships?In this episode of The Glint Standard, Craig Lloyd sits down with Trevor Cormier of Prestige Credit Union to explore the real value proposition behind credit unions and why their member-first philosophy continues to resonate with today's consumers.The conversation goes far beyond rates and financial products. Trevor shares Prestige's INFO service standard, a framework that emphasizes personal introductions, understanding member needs, explaining options, creating enjoyable conversations, and helping members move forward without pressure. Together, they discuss why transparency, authenticity, and community involvement have become some of the most powerful marketing tools available.The episode also explores financial education, school partnerships, member ownership, local community events, and why younger generations increasingly choose organizations whose values align with their own.Whether you work in financial services, marketing, or lead an organization focused on building stronger customer relationships, this episode offers practical lessons that extend far beyond the banking industry.Listen now and discover why trust remains every organization's greatest competitive advantage.▶️ Watch the Video Podcast: YoutubeThe Glint Standard - Branding, Advertising, Business Development, and Design📰 Read More Leadership Insights: GlintadvNews - Glint Advertising🌐 Glint Advertising: GlintadvBranding & Marketing Agency Fort Worth | Glint AdvertisingSupport the show
7/20/26 • 22:34
Send us Fan MailNetworking Tips | Episode 102Networking is often treated like a numbers game. The reality is that meaningful opportunities rarely come from collecting business cards. They come from building trust.In this episode of The Glint Standard Podcast, Craig Lloyd and Jake Lloyd explore how intentional networking builds stronger professional relationships, generates better referrals, and drives more sustainable business growth.You’ll learn:• Why acting like a buyer creates better conversations• How helping others lowers pressure and builds trust• Why your time should be treated as a valuable asset• The importance of reading the room before engaging• How clear networking goals improve resultsWhether you’re attending large conferences, local business events, industry associations, or executive networking groups, this episode provides practical strategies you can apply immediately.Listen now and discover how authentic relationships outperform transactional networking every time.All Video Podcasts: https://www.youtube.com/@glintadvertisingBlog: https://glintegration.glintadv.com/clarityinadvertising/category/business_servicesWebsite: https://glintadv.com/Support the show
6/16/26 • 24:37
Send us Fan MailMarketing 101 | Episode 101 | The Glint Standard PodcastWelcome to Marketing 101, the podcast where we simplify marketing, branding, advertising, and business growth into real conversations that are easy to understand and apply.In this episode, we discuss practical marketing tips, branding strategies, social media, and common mistakes businesses make when trying to grow.If you enjoy straightforward business and marketing conversations without the confusing jargon, be sure to like, subscribe, and follow for more episodes.#Marketing101 #MarketingPodcast #BusinessGrowth #DigitalMarketing #Branding #socialmediamarketingtipsoriginally ▶️ Subscribe for more🎧 Video podcast: https://www.youtube.com/watch?v=LXB6VMjY6kU📰 Blog: https://glintadv.com/news/#custom-blog-sec🌐 Website: https://glintadv.com/Support the show
5/18/26 • 19:02
Send us Fan MailEpisode 100: Back In TimeThis milestone episode of The Glint Standard takes you back to where it all began. Craig Lloyd and Jake Lloyd reflect on the founding of Glint Advertising in 2000, unpacking the motivations behind starting the agency, the pursuit of professional freedom, and the importance of building a business that supports family life. The episode blends strategic insight with real stories from 26 years in business, including early challenges, unexpected lessons, and moments that helped define the agency’s direction. If you’re building a business, leading a team, or navigating growth, this episode offers perspective grounded in experience.🎧 Explore all episodes: https://theglintstandard.buzzsprout.com/▶️ Watch all episodes: https://www.youtube.com/playlist?list=PL2UgGVugOCPyl1MLKAD3yW0szgw9PYfIn🌐 Learn more: https://glintadv.com/Support the show
4/16/26 • 32:51
Send us Fan MailCraig and Jake sit down to discuss what you should do before quarter two hits.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
3/26/26 • 24:01
Send us Fan MailJake and Craig sit down to discuss the state of commercials and advertising coming off the Super Bowl.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
3/2/26 • 24:19
Send us Fan MailMiriam and Jake sit down to discuss if you're overworked or misaligned.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
1/26/26 • 21:33
Send us Fan MailJonathan sits down with Craig to discuss the ethics in marketing, and they put on their Santa hats to play a fun game of Naughty or Nice.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
12/17/25 • 28:05
Send us Fan MailJake sits down to introduce Glint's brand-new business development employee, Irvin Olan.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
11/18/25 • 16:50
Send us Fan MailJonathan sits down with Ryan Stewart, the owner of Parker County Brewing Company, to talk about how Glint has propelled the brewery into becoming a mature, forward-thinking brand.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
10/16/25 • 26:11
Send us Fan MailMiriam and Erayne sit down to discuss some back-to-school rituals and how they relate to your new marketing strategy.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
9/16/25 • 24:24
Send us Fan MailJonathan and Jake sit down to talk about their unpopular opinions in advertising. Let us know what you think about our hot takes in the comments and if you have some of your own!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
8/19/25 • 26:40
Send us Fan MailJonathan sits down to talk to Craig and Jake about how their relationship has grown and changed while working together. Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
7/17/25 • 26:45
Send us Fan MailJonathan and Jake sit down to discuss everything they've been enjoying lately. Let us know what you think and if we should discuss further what's been on our minds.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
6/17/25 • 28:53
Send us Fan MailErayne and Jonathan sit down and talk to Steven about why purpose-driven marketing works!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
5/15/25 • 38:43
Send us Fan MailJonathan, Jake, and Miriam sit down to discuss company culture on a new exciting three-person podcast. Let us know what you think about the new format in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
4/15/25 • 26:15
Send us Fan MailJake and Jonathan sit down and talk about how much authenticity matters in marketing. Let us know what you think and tell us what we should talk about in our next episode!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
3/17/25 • 28:35
Send us Fan MailCraig and Roman sit down to discuss the evolving world of digital advertising. Let us know what you think in the comments and what we should talk about next!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
2/17/25 • 21:42
Send us Fan MailJonathan sits down with Miriam to talk about the over-saturation of A.I. and how to establish better practices while using it. Let us know what you think in the comments and what we should talk about next!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
1/17/25 • 17:01
Send us Fan MailJonathan and Erayne sit down for part of our feedback series. They explain how to ask for feedback from your clients. Let us know what you think and what we should discuss next in the comments!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
12/16/24 • 20:32
Send us Fan MailErayne and Jonathan sit down to discuss how to give feedback to your agency. Let us know what you think in the comments and what our next topic should be!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
11/19/24 • 26:52
Send us Fan MailCraig and Erayne sit down to discuss if direct mail is dead. Let us know what you think in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
10/15/24 • 21:47
Send us Fan MailErayne and Craig sit down to talk about everything you need to know about budgeting for an agency. Let us know what you think in the comments and what else you want to hear us talk about.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
9/16/24 • 25:02
Send us Fan MailMiriam and Jonathan sit down to talk about all things summer and how it can apply to your growing brand!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
8/15/24 • 08:49
Send us Fan MailJonathan and Erayne sit down and discuss exactly how to handle client-agency relationships. Let us know in the comments what you'd like to hear us discuss and if you like longer or shorter episodes. Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
7/15/24 • 22:30
Send us Fan MailMiriam and Tori sat down to talk about the essentials for a good social media strategy. Let us know what you think in the comments and what should we talk about in the future.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
6/15/24 • 15:22
Send us Fan MailStats to Validate Planning and Targeting: According to CSO Insights, organizations with a well-defined sales process experience 18% more revenue growth compared to those without. Additionally, LinkedIn reports that 62% of B2B customers respond to salespersons who connect by sharing insights and opportunities relevant to their business, underscoring the importance of targeted engagement.Stats to Validate Inbound and Outbound Strategies: HubSpot's State of Inbound report shows that inbound marketing strategies generate 54% more leads than traditional outbound tactics. Moreover, 84% of B2B decision-makers start their buying process with a referral, highlighting the power of networking (LinkedIn).Stats to Validate Nurturing the Opportunities: Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Forrester). Furthermore, nurtured leads produce, on average, a 20% increase in sales opportunities compared to non-nurtured leads (DemandGen Report).Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: / glintadvertising Instagram: / glintadv LinkedIn: / glint-advertising Twitter: / glintadv Support the show
5/15/24 • 27:58
Send us Fan MailCraig and Jonathan sit down to discuss the evolving world of artificial intelligence. Let us know what you think in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
4/15/24 • 17:49
Send us Fan MailMiriam and Erayne sat down to discuss the trials tribulations and successes of women throughout history! Let us know what you think in the comments.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
3/15/24 • 25:16
