Show cover of The Glint Standard

The Glint Standard

Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com

Tracks

Business Development - The Glint Standard Podcast
Stats to Validate Planning and Targeting: According to CSO Insights, organizations with a well-defined sales process experience 18% more revenue growth compared to those without. Additionally, LinkedIn reports that 62% of B2B customers respond to salespersons who connect by sharing insights and opportunities relevant to their business, underscoring the importance of targeted engagement.Stats to Validate Inbound and Outbound Strategies: HubSpot's State of Inbound report shows that inbound marketing strategies generate 54% more leads than traditional outbound tactics. Moreover, 84% of B2B decision-makers start their buying process with a referral, highlighting the power of networking (LinkedIn).Stats to Validate Nurturing the Opportunities: Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Forrester). Furthermore, nurtured leads produce, on average, a 20% increase in sales opportunities compared to non-nurtured leads (DemandGen Report).Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook:   / glintadvertising  Instagram:   / glintadv  LinkedIn:   / glint-advertising  Twitter:   / glintadv  Support the Show.
27:58 5/15/24
A.I. in the marketing world - The Glint Standard
Craig and Jonathan sit down to discuss the evolving world of artificial intelligence. Let us know what you think in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
17:49 4/15/24
Women's History Month - The Glint Standard Podcast
Miriam and Erayne sat down to discuss the trials tribulations and successes of women throughout history! Let us know what you think in the comments.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
25:16 3/15/24
Marketing Automation - The Glint Standard
Craig and Jonathan sat down to talk about all the ins and outs of marketing automation. Let us know in the comments your favorite part of the episode!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
17:38 2/18/24
The Art and Science of Copywriting - The Glint Standard
Erayne and Craig sit down to talk about the art and science of copywriting! Let us know what you learned in the comments below.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
21:12 1/17/24
Holiday Marketing Tips - The Glint Standard Podcast
Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
19:03 12/20/23
Advertising Planning and Tactics - The Glint Standard Podcast
Erayne and Craig sit down to talk about the importance of planning and good tactics for advertising. Let us know what you think and what we should talk about on next month's episode!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
25:53 11/15/23
How to market for Nonprofits - The Glint Standard Podcast
Erayne sat down and asked our expert marketer, Lindsay, all the questions you need answers for. Sit down and take in all this great information if you're a nonprofit looking for help. Let us know if we missed anything, and we can help you with all of your needs.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/@glintadvertisingFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
26:56 10/18/23
Small Business Survival - The Glint Standard Podcast
Erayne and Craig sat down to discuss the dos and don'ts of owning a small business. Let us know your thoughts on their fantastic insight and if we should do more!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
23:56 9/15/23
Intern Insights: Ethan Hilbert - The Glint Standard Podcast
We are sad to see our summer intern leaving us, but we had to ask him some questions before he goes. Craig sat down with Ethan to see his perspective on the advertising industry. Let us know what you think below; hopefully, we will see more of Ethan soon.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
12:46 8/23/23
The Glint Standard - Loving Lately pt. 2
Erayne, Miriam, and Lindsay all sat down for our annual loving lately podcast. Let us know what you have been loving recently, and drop a comment saying what we should talk about next in the world of advertising.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
25:08 8/15/23
The Glint Standard Podcast - Business Finance for Success
Craig Lloyd and Guy Church sit down to discuss Finance in business. They had a great talk on what to look for when starting your journey and what steps you could take to further your journey. Let us know what you think below in the comments and if we should have Guy back to talk some more!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
16:58 7/15/23
Storytelling in Advertising - The Glint Standard Podcast
Miriam and Erayne sat down to talk about storytelling in advertising and how it could help you resonate with your audience. Let us know what you think in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/watch?v=Cp0JOdC-ewg&list=PL2UgGVugOCPyl1MLKAD3yW0szgw9PYfInFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
15:33 6/15/23
What was your social media start - The Glint Standard Podcast
Craig and Miriam sat down to discuss all things social media. What was the first social media that you joined? Let us know in the comments below what you liked about the episode!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/watch?v=vBJ0k-r6z34&list=PL2UgGVugOCPyl1MLKAD3yW0szgw9PYfInFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
22:48 5/16/23
Choosing an agency - The Glint Standard Podcast
Erayne and Miriam sit down to talk about choosing an agency. They have a great perspective on this as they have seen both sides of the industry. Check out their expert tips and let us know in the comments what you thought of the episode.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/channel/UCvKLGsnQme9cerug3jar_JQFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
12:13 4/15/23
The Glint Standard Podcast - The history of advertising
Craig and Jake sit down to talk about the history of advertising. From the past to the present, they found lots of similarities. Let us know what you think of this new exciting episode and your favorite fact from the past.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Vidcast: https://bit.ly/3YSgP1LFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
18:48 3/15/23
The Glint Standard Podcast- This or that
Erayne and Craig sit down to talk about Sunday's big game and much more. It's always an exciting time for advertisers as the season ends, so check out their insights and see if they like this or that.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Vidcast: https://bit.ly/3YSgP1LFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
20:17 2/9/23
The Glint Standard - When you feel like quitting
We all feel burned out at our jobs, but whenever that makes you think of quitting, you have a lot of paths you can take. Erayne and Craig lay out the groundwork in this new podcast of what steps you can take to make that tough decision. Let us know if you found this helpful below and come back next month for more Glint Standard episodes.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
25:24 1/18/23
The Glint Standard Podcast - When business sense doesn't make sense
We have Shane on on the podcast this month to talk about his business sense. Let us know what you think below and your favorite part of the podcast!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
20:13 12/19/22
The Glint Standard Podcast - Credit Union Marketing Tips
Erayne and Miriam sat down to talk about their time working as credit union marketers and how they are bringing that attitude to Glint. Let us know what you think and comment down below what your favorite tip from this podcast was.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
19:25 11/15/22
The Glint Standard Podcast - Tips on becoming a boss
We sat down with Craig and let him discuss everything it takes to be a boss. Hopefully, you're inspired to start your business. Let us know if you have any more questions belowLearn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
25:40 10/15/22
5 things not to do in digital advertising
We had so many topics we still wanted to talk to you about, so here's our part 2! We also have a new guest, Lindsay Huffman. Lindsay, our digital strategist, had a lot of great insight on this topic, and we loved having her. Let us know in the comments what you think!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
14:46 9/15/22
5 things not to do in advertising
We are jumping on the trend and sharing the 5 things that we would never do in advertising. Let us know if these tips were helpful and ask us any questions you have if you're having struggles in this space.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
15:38 8/17/22
Loving Lately
We took some time and sat down to discuss what we are all loving lately. Erayne brought some of her favorite must-need products while Craig discusses the life changes he’s made. Make sure you comment for your chance to win one of Eraye’s loving lately.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
24:25 7/14/22
How to stay productive
After our last podcast on general time management skills. We knew we had to make a follow-up on our personal favorite strategies. We discuss how the Pomodoro technique and the Eisenhower method are so helpful for our agency. Let us know what you think of these methods and if you think they could help you.Check out our blog on this topic: https://glintadv.com/2022/06/15/the-quadrants-how-to-prioritize-using-the-eisenhower-matrix/Erayne's recommended articles: https://todoist.com/productivity-methods/eisenhower-matrixhttps://asana.com/resources/eisenhower-matrixLearn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
30:55 6/15/22
Time Management
Time management might be the single best tool for productivity. Join the Glint team this month to discuss tips, best practices, and philosophy to save you those precious hours. Make sure to come back next month for part 2 because we have so much to talk about with this topicLearn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
19:48 5/19/22
The Law of Attraction
The law of attraction can be a very useful tool for all aspects of life. You can use the law of attraction to manifest positive things in your life or, use it to create a strategy for your clients. Let us know if you have any questions on the subject or suggestions for future episodes below.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the Show.
17:55 4/21/22
Interactive Marketing Examples
There are so many ways interactive marketing can be implemented into your business. You probably are even doing some simple ones already but, let us give you some more examples so you can expand your knowledge further.Have questions? Email us at agency@theglintstandard.comLearn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdverti...Instagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glin...Twitter: https://twitter.com/glintadvSupport the Show.
15:28 3/21/22
What is SEO?
Search Engine Optimization (SEO) refers to improving your brand's online presence. It's that simple! SEO may seem like a virtual vortex you want nothing to do with, but we're here to tell you it doesn't have to be that complicated. From on-page to off-page, we give you the basics of SEO and how this can help your brand's visibility. Have questions? Email us at agency@theglintstandard.comSupport the Show.
20:56 2/24/22
Tips for Starting Your Career
Job hunting, resume building, and interviews, oh my! What would you tell your 22-year-old self if you were applying for jobs with the knowledge you have now? Our workplace experience has given us the inside scoop to what potential employees are looking for. In this episode of The Glint Standard, we discuss our tips and tricks on finding the perfect job and landing the position. Have questions? Email us at agency@theglintstandard.comSupport the Show.
21:37 1/27/22