Show cover of The Expert Economy

The Expert Economy

The place where industry best thinkers come to glean the tips and wisdom they need to build their business, life and mindset so they create abundance for themselves and for the clients they serve. If you are someone who has recently started a business selling your expertise as a service, or someone who has been going for a long time, you’re in the right place. This Podcast provides an open-hearted discussion around the joys and perils of winning new clients, balancing commitments, and keeping your head in the game. Hosted by Naomi Johnson LinkedIn Profile Expert, Author and Coach.


Episode 8: Why You Will Go Broke Booking “1-2-1s” With New Prospects
After attending a networking event, we're always encouraged to book 1-2-1 appointments with people we might like to work with. It's certainly is a nice idea. But it is also the fastest way to go broke!
11:10 10/07/2020
Episode 7: How to "Fail Forward" Like a Pro
Podcast Episode 7: How to "fail forward" like a pro Setting goals without the skill set to match can be detrimental to our well-being We all know that starting a business is a steep learning for anyone, and even more so for those shifting from Employment to Entrepreneurship. We all need goals to work towards, but when you’re new to anything, expecting to meet your targets right out of the gate is unrealistic. It takes time to build up the skills and habits to succeed and succeed consistently. When we don’t have a realistic expectation or the right self-talk, it doesn’t take much to become despondent and give up on our goals altogether – and I should know, it happened to me. In this episode, I share from my own story of pushing myself into the entrepreneurial world, and giving up on setting goals altogether because what was the point? I’d never achieve them, right? Instead, I learned the subtle art of failing forward and created my own coaching book to keep me on track. Check it out now.   KEY TAKEAWAYS: 1 When we set goals and continually fail to meet them, we create evidence to use against ourselves about what we can and can’t do, and our self-belief and confidence diminish. As we sell our expertise as a service, this is something we must avoid at all costs. 2 An intention is the same as a goal, but it doesn’t have a deadline. This way, we can aim high, give it everything we’ve got, and take the learning forward into our next attempt with out the disappointment or feeling of 'failure'. 3 Setting intentions gets us into the habit of evaluating our performance and creating structures to support what we are aiming to achieve. Eventually, everything will be in place and reaching our goal consistently will become easy. 4 Failing forward is to never give up on what we’ve set out to achieve or conclude that it can’t be done. It is always to take the learning from apparent ‘failure’ forward into our next attempt, whether that is to go for the same thing again or pivot. 5 Failing forward recognises the gap between where we are now and where we want to get to, and gives us the opportunity to grow.   LISTEN TO THE FULL EPISODE   FEATURED ON THE SHOW Download my book The Expert Economy Pre-register for the next Expert Economy Strategy course  Come hang out on LinkedIn with me and connect with other like-minded peeps LOVING THE SHOW? Don’t miss an episode: subscribe and receive email notifications when you download the book Follow on Spotify and subscribe via Apple Podcasts, Stitcher or RSS. Leave us a review on your Podcast platform. Ask me a question by leaving the show a message Join the conversation by leaving a comment below! Available Now On:    Search for: MEET NAOMI Founder of The Expert Economy   Naomi Johnson is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur. She went on the establish TheProfile.Company, becoming a world-leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile. Before long, Naomi began to notice that not only did people tend to undersell themselves on their profile, but they were missing vital business components, that if put in place, would dramatically change their results. It was from here that The Expert Economy was born. Learn More Subscribe & Follow FollowFollowFollow
20:17 09/23/2020
Episode 6: Why Having Start-Up Cash is the Worst Thing For Your New Business
Having start up gives us a cushion to fall back on when things don’t go quiet to plan, but they also can make things to comfortable.
30:38 09/16/2020
Episode 5: 10 LinkedIn Myths That Are Holding You Back
Countless people have left LinkedIn workshops still baffled as to how to use it. It’s not the trainers fault, or that they didn’t learn. It’s that they are missing a vital element: Strategy. And what it means to them, uniquely, in their business. In this episode, I pull on seven years experience training people how use LinkedIn to bust open the myths that have held people back for far too long.
44:11 09/10/2020
Episode 4: How to Accelerate Your Success By Leveraging Trust in Your Network
How to Accelerate your success by leveraging trust in your network Whether you're just getting started and still figuring things out in your business, or whether you're looking to inject some new life into your existing packages, this...
21:18 09/02/2020
Episode 3: Why it’s not always procrastination
Do you ever find yourself unable to move forward with a big goal? You know you want the result and are willing to do the hard work, yet you find you’re not moving forward.
44:31 08/27/2020
Episode 2: Get Advice Savvy: Learn the Advice to Listen to and What to Run From
With so many training courses and marketing strategies out there, how do you know which ones are right for your business and when to invest in them?
41:47 08/17/2020
Episode 1: How to become the only person your prospect wants to work with
As Expert Entrepreneurs you don’t have time to waste when it comes to winning new clients, nor do you want to get distracted learning fancy sales techniques or continually following up with prospects. What you need is your ideal customer to come to you pre-sold and ready to buy. This means they come to you aware of their problem and ready to invest in your solution. They trust you as an expert, they understand your philosophy and approach, and they are all in. Your sales conversation is the first step to getting to know each other, confirming their diagnosis of the problem and that you are the right person to help (and that you want to).
41:12 08/12/2020