Show cover of The Business Storytelling Show

The Business Storytelling Show

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Over 428,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Tracks

558: Data Viz: Fastest Analysis For Toughest Questions
On this episode, I'm joined by Dave Hurt, Co-founder and CEO of Verb Data.  We discuss:  The rise in the need for customer-facing analytics tools  How is Verb Data closing the existing gap in the customer-facing analytics, dashboard, and reporting sector of the SaaS industry  How Verb is different from the existing business intelligence tools  Do users hesitate to implement such solutions, and how is Verb tackling this? Join us and check out Verb Data at https://verbdata.com/  (This episode is sponsored by Verb Data.) --- Send in a voice message: https://anchor.fm/ctrappe/message
26:16 12/04/2022
BONUS: Are Freebies Worth It As Payment For Creators?
Getting freebies from brands sounds like such a good deal but is it? Of course, some products can come in super handy and might be something you’re even interested in buying even if you don’t get it for free. But other products might be crap, and then how about the value of your work, and are there tax implications? These are definitely things to consider. Join me for this short bonus episode to hear my thoughts. Read more here: https://www.christophtrappe.com/freebies/ --- Send in a voice message: https://anchor.fm/ctrappe/message
01:36 12/02/2022
557: What goes into content accuracy in corporate content strategy?
Content accuracy matters. And corporate content strategy shouldn't be exempt from it, especially when we are trying to build our subject matter experts and company leaders up as thought leaders in our industry. The content must be accurate.  But how do we achieve content accuracy, and what does that even mean.  In this podcast episode, I discuss the following:   What is content accuracy?  How to ensure content accuracy Join me. --- Send in a voice message: https://anchor.fm/ctrappe/message
07:28 11/28/2022
556: Business storytelling in a Web3 world
Web3 expert Leslie Motta joins me to discuss: Who should be creating on Web3? How do you decide what to create on Web3? What's the cost to create on Web3? And more... Join us and connect with Leslie here: https://lnkd.in/girjQ9bk --- Send in a voice message: https://anchor.fm/ctrappe/message
25:46 11/27/2022
555: How creators can be profitable with their content - a chat with Daren Smith
"Craftsman Creative" is a book that shares "the principles and frameworks needed to build" a business for creators. Author Daren Smith joins me on this podcast episode of "The Business Storytelling Show." Join us and grab a copy of his book here: https://amzn.to/3gl4guS --- Send in a voice message: https://anchor.fm/ctrappe/message
26:39 11/26/2022
554: How to use LinkedIn Live correctly - a chat with Susie Bills
Livestreaming expert Susie Bills joins me on this live episode of "The Business Storytelling Show" to discuss how your company can use LinkedIn Live.   Join us and connect with Susie here: https://lnkd.in/gG8fYU_U --- Send in a voice message: https://anchor.fm/ctrappe/message
25:55 11/25/2022
553: How to use cold email to book meetings - a chat with Alex Berman
Alex Berman, founder of Omni.us and author of "The Cold Email Manifesto" joins me on this live recording of "The Business Storytelling Show" to discuss how to make cold emailing a success.  Join us and grab a copy of the book here: https://amzn.to/3MslDpA --- Send in a voice message: https://anchor.fm/ctrappe/message
25:38 11/19/2022
552: Author chat: Being an emotionally strong leader - a chat with Carolyn Stern
Carolyn Stern, author of "The Emotionally Strong Leader" joins me on this episode to discuss: Why aren't we taught about emotions in business? How do we understand the emotions at play? How do we become emotionally strong leaders and teams? And more... Join us and grab a copy of her book here: https://www.amazon.com/vdp/05b1c56b0d024eafae04435617a1a93d?product=1773271687&ref=cm_sw_tw_r_ib_dt_DnmuwsloDui1Y --- Send in a voice message: https://anchor.fm/ctrappe/message
26:00 11/12/2022
551: How to do direct mail in 2023
Eric Van Kerckhove, owner of Allegra in Cedar Rapids, returns to "The Business Storytelling Show" to update us on how businesses can make direct mail work nowadays. Join us and connect with Eric's company here: https://lnkd.in/eWFdD6Ec --- Send in a voice message: https://anchor.fm/ctrappe/message
26:22 11/10/2022
550: Are you following these latest social selling techniques? A chat with Tim Hughes
Author Timothy Hughes is joining me to discuss the latest in social selling. His updated book on the topic is also now available for pre-order. Check it out here: https://amzn.to/3V2oV6O --- Send in a voice message: https://anchor.fm/ctrappe/message
26:23 11/09/2022
549: K-stream feed drop: Why Brands are Embracing Branded Audio with Liz Horowitz
This is a feed drop episode of the K-Stream podcast hosted by Jeff Koslofsky. Enjoy the episode and check out his podcast: https://anchor.fm/jeff-koslofsky/episodes/Why-Brands-are-Embracing-Branded-Audio-with-Liz-Horowitz-e1e2n9j --- Send in a voice message: https://anchor.fm/ctrappe/message
35:28 11/07/2022
548: How to do a YouTube video podcast - with Zach Mitchem
YouTube strategy consultant Zach Mitchem joins me on this episode to discuss how to make a podcast work on YouTube.  Join us and connect with him here:   https://lnkd.in/givgaCim --- Send in a voice message: https://anchor.fm/ctrappe/message
25:53 11/02/2022
547: Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies
Michelle Nedelec  of Awareness Strategies joins me on this episode to discuss marketing automation's ins and outs.   Join us.   Learn more about Michelle's company here: https://lnkd.in/gBhnp2Hz --- Send in a voice message: https://anchor.fm/ctrappe/message
26:01 10/26/2022
546: Do you have all the pieces to your content puzzle?
Author Andi Robinson joins me on this podcast episode of "The Business Storytelling Show" to discuss her new book: "The Content Puzzle: And the Missing Piece." Join us and grab a copy of her book here: https://amzn.to/3Slnw9a --- Send in a voice message: https://anchor.fm/ctrappe/message
25:31 10/25/2022
545: Feed drop: "Reel Talk: The Customer Insights Show" - a chat with Crystal Carter of Wix
This is a feed drop episode of Voxpopme's "Reel Talk," which discusses topics that help researchers, marketers, and product teams understand their customers. I hope you enjoy the episode and check out other "Reel Talk" episodes here: https://site.voxpopme.com/customer-insights-show-live/ *I work at Voxpopme as director of content strategy.* --- Send in a voice message: https://anchor.fm/ctrappe/message
47:33 10/24/2022
544: How to see YouTube dislikes
YouTube dislikes are now a thing, but the number of dislikes a video receives aren’t displayed publicly. That’s probably a good thing, but creators might still want to know. And there’s a way to tell. Let me show you two ways you can see how many dislikes – if any – your video received. Read the related article here: https://www.christophtrappe.com/how-to-see-youtube-dislikes/ --- Send in a voice message: https://anchor.fm/ctrappe/message
05:28 10/23/2022
543: How PR can directly impact your bottom line and industry visibility
Ryan McCormick, co-founder of Goldman McCormick Public Relations, joins me on this podcast episode to discuss the topic.   We discuss:  What makes good PR  How do we measure its success?  And more   Join us. Learn more about Ryan's company here: www.goldmanmccormick.com Listen to prior podcast episodes: http://christophtrappe.com/podcast --- Send in a voice message: https://anchor.fm/ctrappe/message
26:13 10/22/2022
542: How to have conversations that connect - a chat with Brooke Sellas
Brooke Sellas, author of "Conversations that Connect," joins me on this episode of "The Business Storytelling Show." Join us to discover how to "convert through social media listening and social-led customer care," as she calls it in her book. Check out my review of the book here and grab your copy: https://lnkd.in/diuNeHCr --- Send in a voice message: https://anchor.fm/ctrappe/message
26:00 10/21/2022
541: Winfluence - Moving Influencer Audiences Down the Funnel
This episode is a feed drop preview of Jason Falls' "Winfluence" podcast. He talks with Aliza Freud, the CEO of SheSpeaks, to discuss the topic of influencer audiences and marketing funnels. I always learn something new from Jason's shows and wanted to share one of his episodes here with you. This particular one originally published here: https://jasonfalls.com/moving-influencer-audiences/ It's republished here with Jason's permission. Please consider following his podcast wherever you listen to podcasts. https://jasonfalls.com/influencer-marketing/ --- Send in a voice message: https://anchor.fm/ctrappe/message
44:06 10/20/2022
540: What role should localization of content play?
Kate Kenyon, a content ops and localization expert,  joins Christoph on this live podcast episode of The Business Storytelling Show to discuss localization strategies and content ops.  Join us and connect with Kate here: https://lnkd.in/gDWP8ztT --- Send in a voice message: https://anchor.fm/ctrappe/message
26:05 10/19/2022
539: Why proofreading matters
We've seen studies of content not being edited or proofread before it's published. That can end up being a disaster. But what goes into proofreading content, and how does it fit into our workflow?  Brian Kaldenberg, president of ProofreadingPal, joins me to discuss the topic.  Join us for this podcast episode and check out his company here: https://lnkd.in/g7Y6fGJi --- Send in a voice message: https://anchor.fm/ctrappe/message
25:59 10/18/2022
538: Is it worth buying the iPad with cellular?
I’ve been a big fan of the iPad from when it first came out. I had the first one, which weighed a ton, the second one, and the latest iPad Pro. And every time I get a new iPad, the question comes up: WiFi only, or should I get a cellular plan? With my fifth-generation iPad Pro, I did opt-in for the cellular function. Let’s discuss my thinking over the years and what led me to get the cellular plan most recently. Read my related article on the topic here: https://www.christophtrappe.com/cellular-plan-with-your-ipad/ --- Send in a voice message: https://anchor.fm/ctrappe/message
07:11 10/17/2022
537: What are knowledge graphs and how do you use them?
Ashleigh Faith, an expert on knowledge graphs, joins me on this podcast episode of The Business Storytelling Show to discuss the topic. Join us.   Connect with Ashleigh here: https://lnkd.in/gtFnKxbm Check her YouTube channel here: https://lnkd.in/g8q8hqbU --- Send in a voice message: https://anchor.fm/ctrappe/message
25:38 10/16/2022
536: What goes into starting a TV station in 2022?
David Brunner runs the DBTV network, where The Business Storytelling Show also runs. He joins us to give us an overview of why he started the station, where it's available, and what goes into making it successful.  Check it out here: https://dbtv.tv/ --- Send in a voice message: https://anchor.fm/ctrappe/message
26:08 10/15/2022
535: Author chat: "Using Behavioral Science in Marketing"
Nancy Harhut wrote and published "Using Behavioral Science in Marketing."  She joins me on this episode of the Business Storytelling Podcast to give us an overview of the topic. Join us and grab a copy of the book here: https://amzn.to/3Ap4KGM --- Send in a voice message: https://anchor.fm/ctrappe/message
25:49 10/14/2022
534: What role should partner content play in your content strategy? - with Andrew Abony
Andrew Abony, CEO of Adbloom, joins me Christoph Trappe on this episode of The Business Storytelling Podcast to discuss the topic, including:  What is partner content? How do you get it? When should you use it?  And more... Join us and check out Adbloom, a performance-focused growth agency, here: https://adbloom.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message
25:51 10/11/2022
533: How To Block Spam And Unwanted Phone Calls On Your iPhone
The vast majority of unannounced phone calls I receive on my iPhone are calls I don’t have time for or that are a waste of my time. Some are truly spam and deserve to be blocked. Others are unsolicited sales calls. some are scams, like when somebody spoofs an organization’s number and tries to get money out of you. For example: when scammers call and say a warrant is out for your arrest or a lawsuit has been filed, and you need to call to get it taken care of with your credit card number. In this episode, I share how silence unwanted calls. You can also read more here: https://www.christophtrappe.com/block-calls-on-iphone/ --- Send in a voice message: https://anchor.fm/ctrappe/message
09:21 10/08/2022
532: What's the danger of inaction?
Jen Allen, chief evangelist at Challenger, joins me to discuss the topic.  This is important for business storytellers because, after all, how can your content strategy succeed when you aren't actively moving it forward? Let's discuss how to get out of an inactive mindset.  Learn more about Jen's company and podcast here: https://lnkd.in/gMmGpt-h --- Send in a voice message: https://anchor.fm/ctrappe/message
25:16 10/05/2022
531: What creators need to know about Web3, NFTs and the Metaverse
Content strategist and author Brian Piper joins me to discuss the topic. Join us for this conversation and connect with Brian at https://www.brianwpiper.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message
26:14 10/02/2022
530: How To Tell If You’ve Been Blocked On LinkedIn
I’ve certainly seen the need to block people on LinkedIn. And also have been blocked on LinkedIn by others. I can tell you why I blocked them, but I’m not always sure why specific people sometimes blocked me. Either way, in this episode, I share: how to tell if you’ve are blocked on LinkedIn why you might block people how to block people on LinkedIn --- Send in a voice message: https://anchor.fm/ctrappe/message
12:51 09/29/2022