Show cover of Wizards of Ecom

Wizards of Ecom

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Tracks

#368 - How to Unlock Augmented Reality Experiences on Your Amazon Listing
In This Episode: In this episode of the podcast, we are joined by Gavin Goodvach, a content expert and VP of partnership at HEXA, a company specializing in creating immersive content for Amazon. Gavin shares his insights on how to incorporate augmented reality experiences into your Amazon listing to enhance the shopping experience for customers. He discusses the benefits of using augmented reality, such as increasing engagement and the ultimate 3X conversion sales and why Amazon is pushing for it.   Gavin also provides practical tips and strategies for leveraging augmented reality technology to create immersive and interactive product listings on Amazon. Tune in to learn how to unlock augmented reality experiences and take your Amazon listing to the next level.   Guest Links and References: Website: https://www.hexa.com/ Linkedin : https://www.linkedin.com/in/gavingoodvach/   Book Reference: The Prime Ministers written by Yehuda Avner   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
34:04 4/15/24
#367 - Amazon Video Mastery: Budget-Friendly Tips to Win Big!
On Today's episode, we have my good friend, Rafael Veloz, on the show. Rafa is the founder of the award winning creative agency Shareit Studio and a few months back taught an incredible hands on workshop at Wizards of Ecom Miami on creating DIY product photography with smartphones.    In this episode we’ve discussed quite an interesting and timely topic as Rafa shares his expertise and insights on how to effectively utilize Amazon Video to reach a wider audience and increase sales without breaking the bank. From optimizing video content to leveraging it to social media and influencer marketing, Rafa provides valuable tips and strategies for businesses looking to maximize their success on Amazon Video.   Tune in to learn how to make the most of your resources and achieve success in the competitive world of online video marketing. In This Episode: [01:00] Introducing Rafa [03:35] Why should you release a video? [05:00] Most important video to do. [06:00] Which one wins, quality content or product? [12:00] Horizontal or Vertical video? [14:54] Which one converts better? Commercial high-end videos or organic videos? [24:50] Amazon Influencer videos. [28:40] Sponsored brand TV. [36:09] Shareit Studio or Spirit Creative?   Guest Links and References: Website: https://shareitstudio.com/ Instagram: https://www.instagram.com/shareitstudio/ Linkedin profile: https://www.linkedin.com/in/rveloz/ Youtube channel: https://www.youtube.com/@ShareItStudio Email: hello@shareitstudio.com   Book References: TRACTION by Gino Wickman Crazy Time by Abigail Trafford Never Split the Difference by Chris Voss   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
42:28 4/8/24
#366 - The Biggest Thing Holding Back New Sellers
In this episode, I emphasized on having a community as one of the biggest factors a seller does not hold back. That said, not having a community is one factor holding new sellers back. The absence of a supportive, like-minded community can hinder new sellers from gaining valuable insights, advice and encouragement which is crucial for success in the competitive marketplace.   Additionally, the impact of fees and advertising is also discussed. I hope you gain valuable insights and actionable tips for overcoming challenges faced as new sellers on the platform.   In This Episode: [00:25] Inspiration to the topic. [02:25] The degree of responsibility [05:00] Priya Parker’s The Art of Gathering. [05:15] The definition of a community. [09:50] Understanding the fees involved. [14:45] Advertising.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
18:38 4/1/24
#365 - When to Hire a Virtual Assistant
In this episode I am going to share insights on when to hire Virtual Assistant based on what I learned from a coach 15 years ago, from the book Virtual Freedom and my knowledge accumulated in the trenches over the last 15 years.   I also discussed the reasons why hiring a virtual assistant can be beneficial and explore factors to consider when deciding to hire one. This episode delves into the various tasks that VAs can help with and some advice on where to find and how to hire the right virtual assistant you need..   Overall, I hope this episode provides valuable information on the process of hiring VAs and the benefits it brings along to your business.   In This Episode: [00:25] Episode’s inspiration [03:00] What is a Virtual Assistant? [06:00] Why are you hiring a VA and what role? [11:20] Assigning values. [15:00] When should you hire? [17:00] Where? [18:00] Top 3 VA platforms.   Book Reference: Virtual Freedom by Chris Ducker   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
20:09 3/29/24
#364 - How to Combat the New Amazon Placement Fees & Be A More Profitable Brand
In This Episode: [00:30] Inspiration for this episode. [08:30] The solution [09:00] Put on the big boy pants to talk to your supplier. [11:20] Remove high interest credit [13:00] Raising sale price   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
17:46 3/18/24
#363 - Michael Phelps Can Teach You How To Succeed On Amazon
I'm looking forward to sharing this episode with you that I was inspired to create after reading a cool newsletter from  Scrappy Podcast that I found inspiration from the greatest swimmer, Michael Phelps. Listen in as to why I can relate Amazon selling to Michael Phelps success.   This may sound like 101 but I feel the need to share as I feel that this lesson is extremely poignant to Amazon sellers and my end goal is to bring you a goal to target a particular niche which creates clear dominations for your brand.   I really hope this short episode is insightful and helpful to you.   In This Episode: [00:40] The inspiration of this episode. [01:15] Best swimmer of all time. [02:40] Meet-ups update. [04:10] Specific product niche. [07:20] Launching different products.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  
08:45 3/11/24
#362 - Is Your Products Main Image Good Enough? My New Favorite Tool
In today's episode I am going to share my new companion to Pickfu, that I am beginning to use to see how my main image stacks up better than I was doing before against my competitor. How your product is packaged is critical for its success,  the digital packaging that is. This is the first thing somebody sees before buying your product. 12-13 years ago, my strategy for keeping tabs on my competitors was a Google Sheet with tabs representing each of my products. Now, it’s a FREE tool called MILANOTE. I'm gonna be sharing with you what Milanote can do and why you should be tracking your top competitors' images. So listen in and I hope this will be an insightful episode for you.    In This Episode: [00:40] Sharing my takeaway [01:00] Packaging of product in images. [02:40] Free tool I use in tracking my competitor. [07:30] MILANOTE [09:10] Step by step.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
12:01 3/6/24
#361 - Making Bank from Email in 2024
On Today's episode, we have Dave and Jason, the co-founders of the email marketing experience and who are directly responsible for over 110 million in sales for clients using Messenger, SMS, and email. Their goal is to ‘Get as many sales and customers as you can possibly handle from email & SMS’.    Listen in for actionable tips and tricks from these experts if you are looking to blast your customers through email marketing. To leverage email marketing successfully, businesses should focus on building quality email lists, crafting compelling content that adds value to subscribers, optimizing for mobile responsiveness, and employing automation tools to streamline workflows and nurture customer relationships effectively. These will all be discussed in this episode.   Through strategic email marketing initiatives, Amazon businesses and others can establish meaningful connections with their audience, drive repeat purchases, and ultimately, achieve sustainable growth in an increasingly competitive marketplace. Hope this episode is insightful to you.   In This Episode: [00:20] About our guests. [00:55] Most brands struggle with email marketing. [02:00] How is it done wrong? [08:00] Funnel marketing vs. personalized funnel [09:50] Retention [17:35] Building an email list [19:40] Paid ads [26:00] Organic Instagram [30:00] Hyper personalization [41:00] Tools for email marketing.   Guest Link and References: Website: https://theemailexperience.com/   Book References: Pocket full of Do by Chris Do Daily Stoic Meditations by Ryan Holiday   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  
49:07 2/26/24
#360 - [WHAT IF] 7 Figures in 18 Months if I Had to Do it Again.
Imagine being able to place a call to ANY hot selling brand on Amazon and being told YES, you could resell their products, and if you buy more than 24 measly units you even get deep discounted pricing. You're making 100% profits on all of these sales ,and you are turning over your money multiple times per week with daily money disbursements to your bank account.    THIS was the state of Amazon when I began selling 15 years ago. And it is completely different now, so on today's episode I am going to share how I would do it again if I was starting in 2024 with and How I would grow to 7 figures in sales in 18 months.    Listen in as I share a more practical, sustainable way to attain and reach your 7 figure goal on Amazon.   In This Episode: [00:53] If i'm starting Amazon in 2024 with a few hundred dollars, is it possible? What should I do? [01:30] Keeping your job. [02:15] Amazon Influencer Program [02:1-] Create content [07:15] Digital course [08:45] Amazon wholesale & resell. [11:10] Reinvest in AIP.   Book Reference: The Art of Gathering by Priya Parker   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/  
17:24 2/19/24
#359 - Amazon Private Label Versus Digital Courses
During the COVID-19 pandemic, we’ve seen the rise  and subsequent surge of digital courses. With its evolution, which one of these two business model strategies do you need: Amazon Private Label or Digital Courses? Engage in this episode, you’ll surely gain comprehensive understanding on both Amazon Private label and Digital Courses and which one is best for you and your business. Packed with real-life examples, and actionable insights, you’ll know which of the two I highly advise. So tune in.   In This Episode: [06:01] Shopify Masters [09:00] Sweet spots on Amazon [09:29] Very strong differentiation [10:20] Amazon plus digital products Shopify Masters: https://www.shopify.com/sg/blog/topics/podcasts   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  
18:55 2/12/24
#358 - 6 Forms of Self Sabotage to Avoid as an Ecom Business Owner
In this insightful podcast episode, we delve into the critical topic of self-sabotage for e-commerce business owners. Exploring the intricacies of entrepreneurial challenges, the discussion centers around the six common forms of self-sabotage that can hinder success in the competitive e-commerce landscape.  I hope all listeners gain valuable insights into recognizing and avoiding these detrimental behaviors, empowering them to navigate the complexities of entrepreneurship with a strategic and resilient mindset. From investing in training to shiny object syndrome, this podcast serves as a guide for e-commerce enthusiasts seeking to optimize their business strategies and achieve sustainable growth. In This Episode: [02:23]] Surrounding yourselves with ‘Yes Man’ . The eco-chamber. [05:23] Not investing in employee trainings [07:01] The mirage of business [07:54] Neglecting customer feedbacks. [09:58] Chasing perfection. [11:35] Shiny object syndrome.   Book Reference: The Coddling of the American Mind by Greg Lukianoff  and Jonathan Haidt   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
15:04 1/22/24
#357 - My Top 5 Email Newsletters in 2024 That Help Me Crush It On Amazon
Hey, Wizards! Today I’m excited to share the Top 5 email newsletters that I consume religiously to help me crush it on Amazon. Throughout the podcast, I shared my personal experiences with these newsletters and how they have contributed to my success on Amazon.    The contents of these newsletters includes various aspects of Amazon business, offers valuable insights and tips to sellers, analytics, great contents and some covers TikTok leveraging strategies.  These newsletters provide me the importance of staying informed about the dynamic Amazon landscape and adapting strategies accordingly.   In This Episode: [00:52] About the episode content. [03:35] Rankster- anything about TikTok to Amazon [05:39] Freddie Chatt [08:10] Trends [11:33] Scimark [14:10] BDSN   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
21:33 1/15/24
#356 - 10 Ways to Guarantee You Fail on Amazon in 2024
In this episode, we explore the dynamic landscape of selling on Amazon and unveil the ten mistakes that could lead to failure for sellers in 2024. The podcast delves into the evolving Amazon space and provides valuable insights to help sellers thrive and hit their goals in the Amazon marketplace this new year. The episode kicks off with an inspiration of the episode topic and its significance in the Amazon sales and goals for this year. It then dives into the meat of the discussion—ten key ways sellers can inadvertently sabotage their success on the platform in terms of goal setting. This episode will definitely provide a roadmap for you to achieve your desired outcomes. Whether you're a new seller or an experienced Amazon seller, setting clear and strategic goals can help guide your actions and keep you focused on growth. Here are some key aspects of goal setting in the context of your 2024 Amazon goals. In This Episode: [00:50] Inspiration of the episode. [01:28] Not having crystal clear goals. [04:00] Making your goals gross sales focused. [07:20] Making your goal too small. [08:40] Over complicating your goal for a year. [10:40] Keeping your goal to yourself. [13:10] Quitting when it gets too hard. [15:08] Doing this on your own. [17:00] Keeping up with the joneses. [21:55] Growing on TikTok. [24:15] Worrying about the competition.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
26:28 1/8/24
#355 - Goal Setting, Myth Busting, and My Goal Setting Strategies
In this thought-provoking podcast episode and in time for this new year, 2024, We will delve into the significance of goal setting and provide valuable insights on how to ensure your goals are not mere dreams, but successful realities.   I'm discussing the paramount importance of setting goals in various aspects of your life. We will explore how defining your goals and writing them can fuel motivations and sense of purpose leading towards fulfilling them. I'm also sharing steps and journals I Am using to set and follow my goals.   In This Episode: [00:45] Importance of goals, goal setting. [01:10] Podcast updates for 2024 [06:10] Writing goals. [11:25] Rocks [14:00] Tracking goals. [16:40] Business Journals   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
21:07 1/1/24
#354-TikTok Strategies for Amazon Sellers
In this podcast episode, we have the honor to have Paul Harvey, an expert in TikTok shop, to discuss TikTok strategies for sellers on the platform. The conversation offers valuable insights and tips for sellers who are looking to tap into the massive audience and potential that TikTok offers.   The discussion highlights the need to learn how to navigate by doing ads on TikTok. Paul recommends that Amazon sellers focus on fun and entertaining contents that showcase their products in an engaging way. Moreover, Paul shares strategies to drive traffic  and sales from TikTok to Amazon. The use of promo codes and special offers exclusively available for TikTok viewers, encouraging them to visit Amazon stores. Product types and product cost that sell fast in TikTok is also discussed.   In conclusion, this episode provides valuable advice and strategies for Amazon sellers who want to harness the power of TikTok to reach a younger demographic and boost sales. Listen and gain insights  on crafting engaging content, leveraging viral trends, driving traffic and sales, and continuously refining their TikTok strategies for optimal success.   In This Episode: [00:50] Welcome Paul Harvey on the show. [02:50] As an aggregator of Tiktok experts. [07:30] TikTok Ad. [13:40] Step-by-step [17:45] How big of a help TikTok to Amazon shop. [18:35] Product types. [26:00] Creating content on TikTok. [30:00] TikTok shops requirements. [40:10] TikTok course.   Guest Links and References: Website: https://www.rankster.co/ LinkedIn: https://www.linkedin.com/in/paul-harvey-2ab8b51a7/ Guest Notes: https://www.rankster.co/p/tiktok-shop-new-goldrush-amazon-sellers https://www.rankster.co/?tags=Case+Study https://www.fastmoss.com/vips   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
48:23 12/25/23
#353-Should You start a Faceless Youtube Channel
In this podcast episode, we are joined by Samer for the 2nd time on the show and an expert in the world of YouTube, specifically faceless channels. Samer is here to provide a more comprehensive backstory behind as well as why he still recommends Faceless YouTube channels while also shedding light on the dark side of this phenomenon.   While Faceless YouTube Channels can be incredibly entertaining and successful, it is essential to understand the potential drawbacks and risks involved. Listen in and consider the pros and cons discussed in this episode.   This episode dives deep into the rationale behind recommending Faceless YouTube channels while also presenting the dark side that accompanies this trend. This will allow you to be more informed to make a decision whether or not to embark on starting a faceless channel.   In This Episode: [00:31] Samer is back in the show. [02:21] What is Faceless Youtube Channel? [04:00] Backside to this. [05:50] Automated. [08:55] Faceless YouTube channel and the diff with other channels and gets value. [11:45] Can be demonetized overnight. [15:51] Monetization. [18:20] How long is the preparation? [20:00] How long is the ROI? [28:30] Trial and error.   Guest Links and References: LinkedIn: https://ca.linkedin.com/in/samer-itani Instagram: https://www.instagram.com/twochaptersahead/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
36:25 12/18/23
#352-Unlocking Private Label Success: Mastering the TTH Method for Amazon Domination
Today is a solo episode once again and the topic is something I Am excited to share to everyone where I Am applying what I Am also learning from a mentor. Since I find this method an immense success, I’d like to share this valuable insight and strategy to help everyone unlock the potential of this method. So listen in and be equipped with practical strategy and actionable methods to help you scale your marketplace through Youtube.   In This Episode: [00:40] Topic inspiration. [02:20] TTH [03:20] My Youtube coach. [05:20] Packaging: Title, Thumbnail, Hook [11:20] photo process. [12:10] Applying the TTH method everywhere.   Links: https://wizardsofecom.com/join-miami-amazon-meetup/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  
15:56 12/11/23
#351-Amazon Influencer Program Updates, Time Sensitive Opportunities, & 3 Ways To Get Free Products to Review
In this episode, we dive into the latest updates on the Amazon Influencer Program, discussing key changes and time-sensitive opportunities for influencers and non-AIP users yet. We explore how influencers can leverage these updates to maximize their impact and boost their presence on the platform. Additionally, I share three effective strategies for influencers to receive free products for review, offering valuable insights for those looking to enhance their collaboration opportunities. Whether you're an established influencer or just starting, this episode provides actionable tips to stay ahead in the dynamic world of Amazon influencing. In This Episode: [00:30] Amazon Influencer Program [01:00] Announcements [03:20] Inspiration of the topic. [10:00] I myself is earning from AIP [12:50] Suspension [13:20] Quality [14:50] 3 ways to get FREE products; Ebay auction, RebateKey, Chinese Factories [22:00] Why you should join AIP   Notes: https://onlinesellercruise.com/ Code: Wizards for 50% off   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
23:28 12/4/23
#350-I Intentionally Sent the Wrong Item to my Amazon Buyers
In this episode, I delved into a rather controversial topic: purposely sending the wrong item to my buyers. Exploring the motivations behind such a decision, I examined the surprising results and how they unexpectedly leveraged my then business.   Intentionally sending the wrong items to my Amazon buyers, while seemingly unorthodox and while I do not suggest it to everybody, became a strategic move to leverage my business. Listen and see if my takeaways could be yours too.   In This Episode: [02:25] The beginning [07:70] I earned referrals. [08:45] Why I tried the strategy. [13:35] 25/30 complained but 23 I made profit from. [20:15] My takeaways from doing it. [23:00] 4 things to remember.   Book Reference: Hug Your Haters by Jay Baer   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
28:58 11/27/23
#349-Takeaways from Private Label Manufacturers Association
In this episode, I'm riding solo as I excitedly shared my recent visit to the (PLMA) Private Label Manufacturers Association conference and discussed what it is all about. The conference was a transformative experience as it opened my eyes to the dynamic world of food PL. One of the biggest takeaways from the conference was the appetite these manufacturers for PL sellers.   In This Episode: [01:10] PLMA and what it is about. [01:50] Why is food as great as PL. [04:00] Importance of PLMA. [07:55] Biggest takeaway. [11:20] Hybrid.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
19:21 11/20/23
#348-From Nostalgia to Now: The Pipsticks Subscription Success That's Sticking with Consumers
In this podcast episode, we have Nathaniel Vazquez, the founder of Pipstick, a successful subscription-based sticker company. The conversation revolves around the reasons behind Pipstick's immense success, delving into the power of subscription and how it transitioned into a thriving brand today. The episode begins by exploring the significance of subscription in Pipstick's success. Nate explains that stickers were an integral part of everyone's everyday life, he explains that providing subscribers with unique and exclusive designs each month contributes to the sense of anticipation and excitement, creating a loyal customer base. The conversation also explores the various challenges faced by Pipstick throughout its journey. Nate also discusses the importance of adapting to changes like Covid, the technology and consumer preferences to stay relevant. He shares how the company leveraged paid ads and social media platforms to expand its reach and engage with a wider audience. In conclusion, this podcast episode provides valuable insights into the success story of Pipstick. Adapt the business model to cater to the adult market has led to the brand's thriving subscription service. By prioritizing high-quality designs, nurturing a dedicated community, and embracing technological advancements, Pipstick has emerged as a frontrunner in the sticker industry today. In This Episode: [00:35] Welcoming Nathaniel Vazquez on the show. [01:40] Pipstick and beyond. [05:30] Deciding on the niche. [09:00] Making subscription work. [10:55] Subscription boxes. [16:30]Tiktok does not work. [18:20] Advice for brands who are looking to try subscriptions. [21:40] Subscription box association. [27:00] Email list. [29:50] AI impact. Guest Links and References: Website: https://www.pipsticks.com/ Linkedin: https://www.linkedin.com/in/nathaniel-vazquez-5b663222/ Email: nathan@pipstick.com Book Reference: Consider Phlebas (Culture) by Ian Banks Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
35:59 11/13/23
(Farewell) Noemi Shares Amazon Updates & How to Stay in Touch
Today I'm joined by my co-host Noemi Bolojan in a bitter sweet episode as we bid her farewell as a podcast host. She opened up about her decision to leave the show in pursuit of greater things. Noemi discusses her priorities and reflects on how being a part of the show has had a significant impact on her life in the past 2 and half years.   As Noemi discusses her reasons for leaving, she also shares exciting things happening to her. This is not entirely a goodbye episode as I hope to see Noemi on the show as a guest speaker.   In This Episode:. [00:40] Welcoming my co-host Noemi [02:00] Noemi’s journey as e-commerce and host. [09:25] What’s next?   Guest Links and References: LinkedIn: https://www.linkedin.com/in/noemibolojan   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
14:38 11/7/23
#347-YouTube for Amazon Sellers: Untapped Goldmine or Digital Dead End?
In this podcast episode featuring Samer Itani, a YouTube and social media expert, with well over a decade of experience in social media & studying human behavior, he has unlocked the secrets to online success by converting viewers to leads. The focus of the podcast is on leveraging YouTube to benefit your brand.    Samer shares a wealth of invaluable insights for Amazon sellers looking to enhance their YouTube content strategy. From practical tips to strategic advice, listeners can expect a treasure trove of knowledge to boost their online presence and brand visibility. It's a must-listen for anyone looking to harness the power of YouTube for their brand's success.   I repeat! It’s a must-listen episode for everyone!   In This Episode: [00:55] Welcoming Samer Itani on the show. [03:36] Why are brands not leveraging Youtube? [06:00] ASQ- Ask Specific Questions [13:23] Why you should create a Youtube channel for your brand. [19:20] Shorts and Long form. [31:00] Faceless Youtube channel.   Guest Links and References: Youtube: https://www.youtube.com/channel/UC4_ZmuhrqewqY0zthrDjsGA Instagram: https://instagram.com/twochaptersahead Linkedin: https://www.linkedin.com/in/samer-itani   Book Reference: Influence The Psychology of Persuasion by Robert Cialdini   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
38:20 11/6/23
#346-How to 10x Your Content Marketing with AI in 20 Minutes (3 Steps)
  In this episode, I had the pleasure of hosting a content marketing expert, Jason Fleagle, who shared invaluable insights on how to 10x your content marketing efforts using AI in just 20 minutes, following a simple 3-step strategy. Jason Fleagle, a content marketing professional with a track record of using AI to boost content productivity and effectiveness. Jason summarizes the episode, highlighting the potential for massive content marketing improvement with AI. Encourage everyone to take immediate action in implementing these strategies. This episode equips listeners with a clear roadmap for harnessing the power of AI in content marketing and offers a practical approach to dramatically increase content productivity and effectiveness. Jason's expertise and actionable insights make it a must-listen for anyone looking to stay ahead in the ever-evolving world of content marketing. In This Episode: [01:40] Introducing Jason Fleagle. [03:13] Content Creation according to Jason. [07:20] CCP Content Creation Process [10:55] People get it wrong in using AI in their content. [16:20] Claude, Bard or ChatGPT? [21:55] Training AI [28:25] Has AI impacted content workflow. [38:40] Should you be worried? [43:30] Public Square   Guest Links and References: Website: https://thejasonfleagle.com/ Linkedin: https://www.linkedin.com/in/jasonjfleagle/ Website offer: https://theaimarketingcourse.com/ Guest notes:https://publicsq.com/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
47:59 10/30/23
#343-Self-Manufacturing & Product Sourcing in the USA
  In this podcast episode, I had the honor to have as guest David Schomer of Firing The Man Podcast, an expert in self-manufacturing and product sourcing in the United States. The conversation delves into various aspects of the topic, shedding light on the benefits and challenges of starting self-manufacturing, as well as the advantages of sourcing products locally.   David emphasizes the benefits of sourcing products locally or within the USA, such as supporting domestic industries, reducing shipping costs, and fostering a sense of community and trust.The conversation explores the idea that a hybrid approach, which combines self-manufacturing with selective outsourcing for specific components, can offer the best of both worlds. David provides valuable advice for entrepreneurs and business owners looking to embark on self-manufacturing journeys, emphasizing the importance of strategic planning, cost analysis, and adapting to market changes. This podcast episode with David Schomer provides a comprehensive overview of self-manufacturing and product sourcing within the United States, highlighting the advantages and challenges of these strategies and offering valuable insights for entrepreneurs and business owners. In This Episode: [00:35] David Schomer on the show. [02:35] How did the idea start? [13:40] Community [15:15] Starting a factory, the decision maker. [20:00] How simple/complicated a product to be able to do in manufacturing? [28:30] The minimum. [36:20] Deciding factor. [39:50] Made in the USA. [43:59] How does it cost to start a factory? [49:40] Limitation/considerations of products to produce.   Guest Links and References: Podcast: https://firingtheman.com/ Email: support@firingtheman.com of david@firingtheman.com   Book Reference: Rich Dad Poor Dad by Robert Kiyosaki   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
57:14 10/23/23
#342-How to Launch Your Next Product On Kickstarter
  In this episode, we have Vance Lee, Ecom entrepreneur with 13 years background as a brand growth and marketing strategist. He has mastered crowdfunding and the pre-order launch strategy to launch products and grow brands. He’s raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time. With his expertise, he shares his insights and guides us through the process of launching a product on Kickstarter.   Vance started by explaining why Kickstarter is an excellent platform and highlighted the benefits of building an audience and the opportunity to receive feedback from potential investors and customers. He also emphasized the importance of research, both in understanding the Kickstarter community and evaluating the feasibility of the product idea.   Vance delves into the critical aspects of setting a funding goal, strategies, costs, marketing expenses and pre-launch email list. Overall, this episode with Vance provides a comprehensive overview of the Kickstarter launch process. Gain valuable insights into crafting a successful campaign, setting realistic goals and effectively marketing their products to potential backers.   In This Episode: [00:30] Introducing Vance Lee [02:10] Backstory: Started in a trio and the rest is history. [08:30] Product research for Kickstarter. [12:25] How important are keywords in Kickstarter? [17:15] When is the right time to engage Kickstarter? [24:15] Building an audience. [30:15] Backed campaigns [35:20] Types of products in Kickstarter [40:10] Deciding on positioning. [45:10] Modifying product. [49:10] Setting the goal   Guest Links and References: Linkedin: https://www.linkedin.com/in/vancelee/ Website: https://www.livemyplayground.com/   Book Reference: The Way of the Superior Man by David Deida   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
54:13 10/16/23
#341-The Entrepreneur's Odyssey Thriving Through Business Evolution
  In this podcast episode, we have the honor to have as guest, second-timer guest, Yoni Kozminski. Yoni is the Founding Partner at SouthCol and he is also the Founder and CEO of both MultiplyMii and Escala. MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. On the other hand, Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. That being said, Yoni is the perfect guest to have to discuss and share his insights on an entrepreneur’s odyssey; Thriving through business evolution.   Yoni begins by sharing his early entrepreneurial endeavors, jis passion for business. He emphasizes the importance of having a strong vision and purpose in order to navigate the challenges that come with building a successful venture. He also highlights the need for adaptability and the willingness to evolve as an entrepreneur.   Additionally, Yoni discusses the role of collaboration, partnership and hiring. He emphasizes the need to seek out strategic alliances and synergies that can help accelerate and grow. Throughout the episode, Yoni provides valuable insights that keep coming and advice for entrepreneurs looking to thrive through business evolution. So, Listen in!   In This Episode: [01:00] Introducing Yoni Kozminski [04:20] The process. [09:50] Challenges; Accountability [14:00] Common mistakes newbies make. [21:50] Training a new staff or hiring an expert? [26:20] 4Rs [30:00] Vetting, hiring agencies. [37:00] Brands   Guest Links and References website: https://www.southcol.co/ Instagram: https://www.instagram.com/yonkoz/ Linkedin: https://www.linkedin.com/in/yonkoz?originalSubdomain=il   Book References: Seven Habits of Highly Effective People by Stephen Covey Multipliers by Liz Wiseman Good to Great by Jim Collins   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
45:23 10/11/23
#340-Accelerate Your Ecommerce Success Leveraging Ai with Manuel Suarez
In this episode, we have a very special guest, a mentor and friend, Manuel Suarez, an expert in this area of e-commerce to delve into the topic of using AI to accelerate success in the e-commerce industry. Manuel shares very valuable insights and experiences in leveraging AI to enhance various aspects of e-commerce from avatar, to creating content, to finding your audience.   Manuel emphasizes the importance of AI in data analysis by utilizing AI-driven tools, market trends and even competitor analysis. Throughout the episode, Manuel underscores the need for businesses, regardless of area, to embrace AI and unlock its potential to accelerate e-commerce growth. He also talked about his book, Marketing Magic that also touch the subject AI.   Manuel’s vast experience and insights make this episode a must-listen for e-commerce looking to enhance their business operations and stay ahead in the ever-changing digital landscape.   In This Episode: [00:40] Introducing Manuel Suarez [014:15] Manuel’s Book [05:55] AI 16 years ago. [11:45] AI for Today. [13:10] Using AI to accelerate an area of your business. [16:00] Finding your ideal target. [27:45] Creating an avatar. [29:35] AI impact on Amazon sellers.   Guest Links and References: Linkedin: https://www.linkedin.com/in/mrmanuelsuarez/ Website: https://www.themarketingmagicbook.com/ Podcast: https://open.spotify.com/show/6CodmnLnIHc3MpzOOC92ml   Book References: Crush It by Gary Vaynerchuk   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
37:46 10/9/23
#339-SOP Mastery A Must-Listen Episode
  In this episode, we are joined by Layla Pomper, an expert in SOP. Layla is the Creator and CEO at ProcessDriven where she helps small teams turn chaos into process. Since 2018, Layla has been combining software, operations, and storytelling to guide 1,600+ teams to “Enjoy the Process!” while building a scalable foundation of business systems. The episode begins with Layla explaining the meaning of SOP and the processes. Layla dives into components, effectiveness and complexity of SOPs and using SOPs as tools and improving them overtime and getting clear of the outcome. This podcast with Layla provides a comprehensive overview of SOP mastery. Listeners will gain valuable insights into the importance of SOPs, practical tips for creating effective procedures and strategies for success implementation and maintenance within organizations. In This Episode: [00:50] Introducing Layla Pomper [01:20] SOPs according to Layla. [01:48] How often and when to do SOP? [04:45] Components and effectiveness. [06:25] Complexity. [10:10] Process maps. [13:30] Advice [18:00] KPI [22:00] Learning to write SOPs   Guest Links and References: Website: https://processdriven.co Instagram: https://www.instagram.com/processdriven.co/ Linkedin: https://www.linkedin.com/company/processdriven Youtube: https://www.youtube.com/c/laylapomper   Book References: The Checklist Manifesto by Atul Gawande The Thank You Economy by Gary Vaynerchuk Managing Oneself by Peter Drucker   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
33:06 10/4/23
#338-How to grow an E-commerce brand to 10K/Month and Beyond with Google SEO in 2023
  Freddie is an ecommerce lover with over a decade of experience focusing on growing brands with SEO and international ecommerce expansion.   Freddie grew the SEO function in-house at Amara to over £10m in annual revenue, leading strategy and execution across all elements of SEO. Additionally, he led the brand's international growth efforts, scaling them to over 65% of Amara's revenue - across 8 international sites.   While now consulting for brands wanting to grow with SEO, he's also started his own DTC brand, Village Cricket Co. which has scaled into a 6-figure brand. So, who’s better to be our guest to discuss growing the brand with Google SEO?   Freddie emphasizes the importance of understanding and utilizing SEO. Optimizing titles, descriptions etc they are easily discoverable and appealing to potential customers.   In This Episode: [01:00] Introducing Freddie Chatt [02:10] How he started with Google SEO. [05:10] SEO [07:15] VillageCricket.co [12:40] SEO first approach. [20:45] Determining success & Failure. [24:10] Email list use. [27:00] Paid ads. [27:15] AI and SEO [30:00] Facts & pain. [32:17] Consulting. [37:00] Newsletter   Guest Links and References: Website: https://freddiechatt.com Linkedin: https://www.linkedin.com/in/freddiechatt/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
40:40 10/2/23

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