Without proper visibility, a business cannot attract the right audience or create a strong brand presence. In this episode, we will explore which systems accurately measure your visibility strategy, so you can focus on the right one.P.S. Join us inside Visibility Tools Masterclass to learn about the top 10 tools I use to run things on autopilot.Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn

Building strong relationships with media outlets + journalist is crucial to securing consistent media coverage for your brand. Together, in this episode, we'll explore the best 5-step approaches to getting consistent media coverage + ways to help boost your brand’s visibility!P.S.  I've figured out a Visibility + Publicity system that WORKS. I'll show you every single step for FREE in this video training series!Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn

In this episode, we'll discuss some common reasons why your website may not be converting traffic into subscribers + what you can do to improve your conversion rate!P.S. Try out SocialJuice yourself! 🌟 P.P.S. Take the Visibility Archetype Quiz to find out your strengths, weaknesses + what you should be focusing on with your visibility strategy!  🎨Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn

Digital Marketing Personalization is becoming a buzzword, but what does it mean + how can entrepreneurs leverage it to increase their visibility and engagement? This blog will explore the basics of personalization and how to implement it in your marketing strategy.🎨 P.S. Take the Visibility Archetype Quiz to find out your strengths, weaknesses + what you should be focusing on with your visibility strategy!Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn

Color is a crucial element of brand identity that can have a significant impact on consumer behavior and perception. What are your colors saying about your brand? 🎨 P.S. Take the Color Quiz to find the perfect color that will attract sales! Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn

In this episode, we'll explore 6 powerful tools that successful entrepreneurs use to increase their automated sales and increase their revenue. We'll discuss how these tools work and provide real-world examples!P.S. Join us inside Visibility Tools Masterclass to learn about the top 10 tools I use to run things on autopilot.Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn

I'll show you five tangible recession-proof business ideas you can implement immediately into your business to survive - if not thrive! - during an economic downturn like a recession.P.S. Join us inside Visibility Tools Masterclass to learn about the top 10 tools I use to run things on autopilot.Want to get a closer look at today’s episode? Connect with Michelle:• Instagram • Facebook • TikTok • LinkedIn

Have you heard of Pantone? It is actually a company that helped us bring the concept of colors into a tangible, physical, predictable reality. Alright, so now let's talk about Viva magenta. What is it? What on earth does it have to do with you? And how can this maybe be applicable to your life in business?magenta is actually a combination of purple and redit is a color that our mind inventsit is going into the future of AIan incendiary color to really reflect what's going to be happening in the next yearMagenta is a KEY color in our language + communication. {Grab my book Color Secrets here!}History of Magenta:Magenta was named after the Battle of MagentaRock against Reagan - the first time being used in a political movementT-Mobile - we are the uncarrier,  you can go against the grain,  we are starting a revolutionThe color Magenta aligns people to a common movement. {Read more in the free Color Magazine subscription}It's not just going to make you act in order to act, it's going to have you act on things that you really have been thinking on or wanting, or that can move you forward in your life. Double-slit experiment by Thomas Young.If we invent these colors, and then we can prove scientifically that we have a response to these colors, it's either one of two things: We're responding to what we've created or What we've created, aka magenta, talks back because it then creates a physical response in our bodiesColor is a communicative, ALIVE medium we've been given to communicate, appreciate + use in our daily lives.If you're interested in using this psychology strategically in growing your business this year, I'd love to welcome you into my newest program that just started called Profitable Presence.

I'm so sorry it's been so long since we've been together on the show.I promise, I've had a good reason!For the last 3 months, we've been working HARD + diligently to bring a completely new business to the online space dedicated 100% to one thing...color psychology!Take a listen to today's episode where I'll be filling you in on alll the details of what's been going on with the new brand The Color Cure™:Where we're at in the launch processHow soon my new book Color Secrets will be coming outWhat we are currently offering that you can joinColor ClubColor Closet ChallengeColor BrandColor ConsultAnd what events you can join me at this year!I can't wait to fill you in + hear your thoughts!Be sure to connect with me on the new Instagram + TikTok pages as well - I'd love to say hi!Talk to you soon,Michelle

80% of people cite COLOR as the main reason they buy. But how come as entrepreneurs,  they build  skills in being better communicators, having stronger messaging, structuring  funnels, posting on social media, making sales conversions, but zero attention is put on branding + visuals? In this episode, I'm explaining some misconceptions around the topic.More specifically, Misconceptions about brandingStatistics of color psychologyObjections about color in brandingImportance of  visuals for marketing+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Do you think you have mastered your organic lead strategy? Are your sales funnels, opt-ins, tripwires + email sequences in place + powerful? If the answer is no, listen on. If the answer is yes, I think you'll still benefit from this refresher!We're discussing:Plugging the leaks in your sales funnelDeveloping your opt-inAdding your tripwireWriting an effective email sequenceAnalyzing your sales funnel statisticsYour organic marketing strategyVisibility and PR+ more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

If you've gone through all of the necessary steps of picking a brand color... BUT YOU ABSOLUTELY HATE IT... don't worry! In this episode, we’re going to chat about how to fix the problem so you can get visible with your business NOW.More specifically, we're discussing:What to do if you hate your possible primary color choiceFocusing on your ideal client's primary emotional needAdjusting the tone of the primary brand colorMaking your primary color a secondary color in your brand photoshootLetting color psychology work for you+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

In this episode, we are chatting about why your ideal client determines about 90% of your primary brand color choice. This can be a little bit controversial, but I've found it to always be true. I'm excited to share my experiences with you today.More specifically, we're diving into:Your ideal client is the heroSelecting your primary brand color with your ideal client in mindCreating attraction to your messaging through colorHow color psychology can help you to make an impactP.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

In this episode, we're going to be talking about whether or not your brand needs a re-haul or just a refresh. This is something that can feel really confusing, because you're not really sure how much attention things need - if you should start over, or if you should just do some tweaking.More specifically, we're covering:Key components when considering a brand re-haul or refreshA brand refresh versus a brand re-haulUpcoming episodes of The Visible EntrepreneurP.S. I highly recommend the Converting with Color Masterclass. It’s completely free, and it’s a bit over 60 minutes of intensive education that will really open your eyes to the world of color.

In this episode, I'm breaking down the 7 primary colors you should be choosing for your brand color, + sharing what I think you should never use!More specifically, this episode dives into:My journey with color psychologyThe seven primary colors for brandingPhysical and emotional reactions to colorHow color psychology supports your messagingP.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Your potential clients and customers want to connect your face and your voice with your brand, so let's chat about gorgeous brand photoshoots!Specifically we're going over: Why you need a brand photoshootThe location of your brand photoshootYour look for your brand photoshootA shot list for your brand photoshoot+ more!P.S. I highly recommend the Converting with Color Masterclass. It’s completely free, and it’s a bit over 60 minutes of intensive education that will really open your eyes to the world of color.

Let's chat color personalities!  When figuring out your color scheme, it is just as important to analyze your personality as it is your ideal clients’ personality. The sweet spot is the perfect blend of both.So how do you figure it out? Let's dive in!We're covering:Color personalities theoryColor psychology and branding+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

Welcome to Season 5 of The Visible Entrepeneur!Welcome back :)This season, we'll be focusing on COLOR PSYCHOLOGY because it's been the biggest impact I could have ever had on my business.My goal with this season of the podcast is to break down what I know, so you can feel really confident about moving forward with your visual presence. It’s so much more than just your website. It's your brand photos. It's what you're wearing on camera every time you're interviewed. It's your press page. It's your funnels. It’s everything. As business owners, we should have a firm grip on our colors and why we chose them.  We should be able to explain this in one sentence, just like we do with our pitches or our mission statements.In this episode, we discuss: the definition of branding vs color psychologychanging brand colors visual presence strategyP.S. Join us inside the FREE Converting With Color Masterclass right here!

What if video editing didn't have to be an extremely time-consuming task? What if you could save money if you've been outsourcing it?Meet Content Fries! An awesome video-editing tool for social media.Today, we're diving into:What Content Fries isA Content Fries tutorialWhy I recommend Content Fries+ more P.S. if you're struggling with your visibility + publicity, I've found a system that works! I'll show you every single step for FREE in this video training series!

Has having a free digital magazine ever crossed your mind? It can result in a  steady stream of buyers + revenue into other aspects of your business.  So what does it take to get started? In this episode, we're chatting with Erin Loman Jeck, an effective speaker who knows how to transform audiences from a psychological perspective. We're going over:Becoming a Speaking CoachErin's Traffic + Income GeneratorsRunning a MagazineThe Future of Erin's Business + more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

A value ladder is the journey you take your ideal client on.  As they go up the ladder, so do the cost of your services. This can range from a freebie, all the way to your highest-costing offer!So what should your value ladder look like in order to generate the most sales possible?Tune in, because in this episode, we're going over:The Value Ladder as a Customer JourneyFreebiesLow-ticket OffersMedium OffersHigh-ticket Offers+ more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

How do you get started on publishing books? What goes into the prep, plan + release? How does PR play a part in the process? How do you turn your book into a BESTSELLER?Don't let the book process scare you! Tune in for today's episode with Adriana Monique Alvarez, where we chat about:Empowering women to become authors + their own publishersThe PR side of releasing a bookBusiness strategy: traffic and revenue generatorsAdriana's advice for her younger selfTips for first-time authors+ more!P.S. if you're struggling with your visibility + publicity, I've found a system that works! I'll show you every single step for FREE in this video training series!

Messaging is one of the key aspects of making sales in your business. When your messaging is effective, you won’t just attract your audience on autopilot, but they will feel permanently aligned to you + whatever you sell.There are a few essential  messages I'd like to share to share with you, so be sure to incorporate them into your brand!In this episode, we're going over:Mission statements Belief statementsHero storiesValue stacksBrand videosP.S. If you'd like a free training that helps you define your dreams, look at what's working + what's not, get specific on your visibility goals, create a step by step checklist, get it down on the calendar, + install a crucial support system, enroll for the 90 Day Visibility Plan masterclass FOR FREE here!

Everyone knows you should have educational content going out on a weekly basis, bringing in traffic, subscribers, and customers.But what happens when you're sick, out for an emergency or a vacation?Does your content stop, or do you rely on your pre-scheduled, evergreen content to make it seem like you're always around?{Hint: it's the second one!}In this episode, we're going over:Selecting a visibility vehicle™Social media schedulingTime freedom as an entrepreneurCreating actionable content+ more!P.S. If you'd like a free training that helps you define your dreams, look at what's working + what's not, get specific on your visibility goals, create a step by step checklist, get it down on the calendar, + install a crucial support system, enroll for free here!

Clubhouse is the new, hot platform on the market right now! Why shouldn't you take advantage +  gain a steady stream of traffic from it?This week, Hayley Luckadoo is joining me to  chat all about marketing tips + tricks to get you up and running on Clubhouse!In this episode, we're going over:Growing an Audience on ClubhouseClubhouse as the Top of your FunnelInstagram StrategyMarketing Trends+ more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

If you're feeling frustrated getting your content actually SEEN to attract more traffic to your site {to lead to subscribers + sales}, let's chat about how exactly you can accomplish that!(Hint: your own platform that leads into your own funnels + drives profit)In this episode, we're going over:Search Engine Optimization (SEO)Showcasing Your ExpertiseChoosing a Visibility Vehicle™ Making Sure Your Sales Funnel is in Place+ more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

When you're assessing what you should be doing for your visibility plan, the first thing you need to assess is who you are, what are your strengths + weaknesses.So, it's a really good idea to  figure out what your visibility personality type + productivity style is, in order to take advantage of your strengths in your business and delegate the aspects that are in your weakness zone .In this episode, we're going over:How Pinterest works in my businessFresh pinsMaximizing the impact of Pinterest on visibilityTailwind tipsPinterest as part of your sales funnelThe impact of color on a visual search engineKeyword researchP.S. If you want to figure out what your Visibility Archetype is, take the free quiz!

Visibility is what you're doing online to grow your traffic, subscribers + revenue. A huge part of that is the message you're sharing online daily. There are some personal MUST-HAVES regarding messaging that I'd love to share with you!In this video, let's dive into:➡️ MISSION STATEMENTS➡️ BELIEF STATEMENTS➡️ HERO STORIES➡️ BRAND VIDEOS➡️ VALUE LADDERSP.S. If you'd like a free training that helps you define your dreams, look at what's working + what's not, get specific on your visibility goals, create a step by step checklist, get it down on the calendar, + install a crucial support system, enroll for free here!

With so many successful business models, value ladders + strategies we see every day, it's really important to stick to what works FOR YOU! There is no one right way, so let's dive into some possibilities.In this episode, we're chatting about:Motivating your customer with automationsTraffic + income generators Why not to copy other people's business modelsCreating a buffet-type business with low cost offersP.S. I highly recommend taking my Streamline Masterclass so you can learn how to condense your business into an all-in-one platform!! Take the class here.

When you're assessing what you should be doing for your visibility plan, the first thing you need to assess is who you are, what are your strengths + weaknesses.So, it's a really good idea to  figure out what your visibility personality type + productivity style is, in order to take advantage of your strengths in your business and delegate the aspects that are in your weakness zone .In this episode, we're going over:The director archetypeThe actor archetypeThe screenwriter archetypeThe production designer archetypeIf you want to figure out what your Visibility Archetype is, take the free quiz!