Show cover of PR Talk

PR Talk

PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/

Tracks

A Body Of Work: Amy's Final PR Talk Episode
6.5 years, 192 episodes and around 40,000 downloads later, I’m calling it. Earlier this month, I recorded the last episode of PR Talk. What began as a non-committal experiment turned into a passion, then a lifeline through Covid, until now, when it’s beginning to feel like an obligation, I know it’s time to say goodbye.  Read the full write-up here: https://www.veracityagency.com/podcast/amys-final-pr-talk-episode/ Learn more about your ad choices. Visit megaphone.fm/adchoices
18:47 7/19/23
The Elements of AI Governance with Janet Johnson and Ali Maaxa
Artificial Intelligence (AI) has been a hot media topic since ChatGPT burst onto the scene late last year. But the breathless speculation about what this technology potentially holds makes it challenging to separate the hype from reality.  On this episode of PR Talk, Amy unpacks the future of AI with Janet Johnson and Ali Maaxa of Portland’s AI Governance Group, a new organization helping organizations work proactively to harness these exciting new tools.  Read the entire write-up here: https://www.veracityagency.com/podcast/janet-johnson-and-ali-maaxa/ Learn more about your ad choices. Visit megaphone.fm/adchoices
45:36 6/14/23
Re-run: A Motivational Minute with Libra Forde
In the spirit of Mental Health Awareness Month, we have decided to take it easy this Memorial Day week by re-running a great PR Talk episode. During the episode, Amy speaks with Libra Forde, Executive Director of the Women’s Foundation of Oregon, which dismantles sexism, racism, and structural oppression through the movement of resources and ideas in the Portland region. Read the full write-up here: https://www.veracityagency.com/podcast/re-run-libra-forde/ Learn more about your ad choices. Visit megaphone.fm/adchoices
49:14 5/31/23
AI Strategy in Your PR Software with Cision’s Antony Cousins
Today on PR Talk, Amy spoke with Antony Cousins, the executive director for AI strategy at Cision, a global PR software. During their conversation, the two explored upcoming changes for the software and industry as AI capabilities continue to advance.  Read the full write-up here: https://www.veracityagency.com/podcast/cisions-antony-cousins/ Learn more about your ad choices. Visit megaphone.fm/adchoices
25:44 5/17/23
How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen
Joining Amy on today’s PR Talk Podcast is Matt Bowen, associate director of enterprise client services and strategy at Logical Position (LP), an award-winning digital marketing agency. The duo discuss two recent seismic shifts marketers and PR professionals have seen with Google. That is, after talking about ChatGPT, of course.  Read the full write-up here: https://www.veracityagency.com/podcast/matt-bowen/ Learn more about your ad choices. Visit megaphone.fm/adchoices
32:35 5/3/23
Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana
Today on the PR Talk Podcast, Amy Rosenberg chats with Jessy Klein Fofana, CEO and Founder of LaRue, a full-service public relations and affiliate marketing agency. Jessy shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI — something we PR folk always try to do. During the episode, Amy and Jessy discuss three key topics that might inspire you.  Read the full write-up here: https://www.veracityagency.com/podcast/jessy-klein-fofana/ Learn more about your ad choices. Visit megaphone.fm/adchoices
33:07 4/19/23
Stop Networking and Start Building Relationships with Dan Bruton
After being featured on the PDX Executive podcast, Amy invited the host and founder of Agate Executive Communications, Dan Bruton, to come on the PR Talk Podcast. In this episode, Dan shared his approach to event curation that fosters lasting relationships and how people attending events can also get the most out of their connections.  Read the full write-up here: https://www.veracityagency.com/podcast/dan-bruton/ Learn more about your ad choices. Visit megaphone.fm/adchoices
27:04 4/5/23
Doing the Hard Thing in a Diverse World with Dr. Felicia Blow
On the PR Talk Podcast today, Amy chats with Dr. Felicia Blow, APR, Associate Vice President for Development at Hampton University and PRSA’s 2022 National Chair. Together, they discuss the challenges of communication work and explore how communicators can unite others to do what’s necessary, even when it's hard.  Read the full write-up here: https://www.veracityagency.com/podcast/dr-felicia-blow/ Learn more about your ad choices. Visit megaphone.fm/adchoices
32:42 3/22/23
Navigating Email Etiquette in the Digital Age with Grace Aldridge Foster
Today on the PR Talk Podcast, Amy Rosenberg gets to the point on email etiquette with Grace Aldridge Foster, Co-founder and Principal of Bold Type — a writing consultation and training company. Since the average person receives over 100 emails daily, it is very important to make sure yours stands out and is getting read.  Read the entire write-up at: https://www.veracityagency.com/podcast/grace-aldridge-foster/ Learn more about your ad choices. Visit megaphone.fm/adchoices
40:21 3/8/23
Reigniting Diversity Equity and Inclusion Efforts with Neil Foote
In this week's episode of PR Talk, Amy speaks with Neil Foote, President and CEO of Foote Communications and president of the National Black Public Relations Society. The two dive into his insights on diversity, equity and inclusion (DEI) and reigniting the George Floyd Moment, the return on investment (ROI) of DEI and ways everyone can take part. Read the entire write-up at: https://www.veracityagency.com/podcast/neil-foote/ Learn more about your ad choices. Visit megaphone.fm/adchoices
32:56 2/22/23
Growth, Lessons and Everything in between with Cailyn Tegel
On the six-year anniversary of PR Talk, we are introducing you to a special guest: Cailyn Tegel of Veracity! Well, to say we’re introducing her would be an overstatement. Since we tend to jabber on together, I lopped off the beginning of the conversation to get right to the good stuff. A proper introduction would say that Cailyn joined Veracity a little over one year ago as Assistant Account Executive. Through demonstrating a strong understanding of PR and a desire to continue growing, Cailyn was recently promoted to Account Executive. Read the entire write-up at: https://www.veracityagency.com/podcast/cailyn-tegel-podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices
41:05 2/1/23
2023 Marketing Predictions from Recent PR Talk Guests
In this episode of the PR Talk podcast, we asked several past guests for their 2023 marketing and industry predictions. Participants include Katharina Hicker, Christopher Penn, Vanessa Neurohr, Adam Ritchie, Emmy Thomas, Jason Falls, Anna Dearmon Kornick and Laura Norup Boyer. Look out for host Amy Rosenberg's release of her public relations predictions blog post next week. Read the entire write-up at: https://www.veracityagency.com/podcast/2023-marketing-predictions/ Learn more about your ad choices. Visit megaphone.fm/adchoices
12:49 1/11/23
PR Cheats | Chapter Nine
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
21:44 1/4/23
How Lori Gaffney of Borders Perrin Norrander Owns It
This week on the PR Talk podcast, we are taking a break by sharing an episode from the podcast Own It. During this episode, host Christy Hiler interviews Lori Gaffney, CEO of Borders Perrin Norrander, a marketing agency that has operated out of Portland, OR for more than 40 years. The two discuss how Lori got to her role in advertising and the many challenges women and owners face in the male-dominated industry. Read the entire write-up at https://www.veracityagency.com/podcast/lori-gaffney-borders-perrin-norrander/ Learn more about your ad choices. Visit megaphone.fm/adchoices
37:44 12/28/22
Press Conferences | Chapter Eight
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
08:19 12/21/22
How Leaders Can “Improv” Company Culture With Erin Diehl
Today on the PR Talk Podcast, Amy Rosenberg explores a different way of creating a positive company culture with Erin Diehl, founder and CEO of Improve it!, a unique professional development company, and host of the Improve It! Podcast. Erin shares how she uses the connection between improv and business development to help others grow professionally. Read the full write-up at https://www.veracityagency.com/podcast/erin-diehl/ Learn more about your ad choices. Visit megaphone.fm/adchoices
30:33 12/14/22
How To Take Photos & Shoot Video for Press | Chapter Eight
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
12:39 12/7/22
How Pat Welch Built Her Business by Choosing Collaboration Over Competition
On today’s episode of the PR Talk Podcast, host Amy Rosenberg shares her conversation with one of Portland’s most impactful business leaders: Pat Welch, co-founder and CEO of the recruiting agency Boly:Welch. During their talk, Amy and Pat discuss the origins of Boly:Welch, the current state of the hiring market and the outlook for marketing roles here in Portland. Read the entire write-up at https://www.veracityagency.com/podcast/pat-welch/ Learn more about your ad choices. Visit megaphone.fm/adchoices
42:33 11/30/22
Operating Like a Newsroom + Photos | Chapter Eight
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
17:58 11/23/22
Staying Ahead of the Digital Curve: The Point of PR is Not PR
Amy had the opportunity to be a guest on The Frustrated CEO Podcast with hosts Leb Tannenbaum, Patrick Lyons and Patsy Feeman. She shared how to leverage current news and employee passions to position a company’s core values and culture, connect with internal and external audiences, elevate visibility, and position industry thought leaders. Read the entire write-up at https://www.veracityagency.com/podcast/the-point-of-pr-is-not-pr/ Learn more about your ad choices. Visit megaphone.fm/adchoices
81:20 11/16/22
Pitching Podcasts | Chapter Seven
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
13:13 11/9/22
How Sadie Lincoln Creates Body-Positivity Despite the Cost to Barre3
Today on PR Talk, Amy speaks with Sadie Lincoln, the co-founder and CEO of barre3, a fitness company focused on teaching people how to be balanced in body and empowered from within. Sadie shares how she created body-positive messaging in the fitness industry through mindful marketing. Her story of trusting her gut — even when the numbers didn’t line up — grew barre3 to 170+ franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 156+ countries. Read the entire write-up at https://www.veracityagency.com/podcast/sadie-lincoln-barre3/ Learn more about your ad choices. Visit megaphone.fm/adchoices
41:04 11/2/22
Radio | News, Entertainment & Music | Chapter Seven
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
14:30 10/26/22
Invention in PR: Pushing the Limits of Product Promotion to Product Creation with Adam Ritchie
Joining Amy on PR Talk this week is the owner of Adam Ritchie Brand Direction and author of “Invention in PR,” Adam Ritchie. In this episode, he shares a different way to elevate the PR industry through the powers of creativity and imagination. No longer should PR pros just help during product promotion. Today, you will learn what steps to take to also have a say in product discovery. Read the entire write-up at https://www.veracityagency.com/podcast/invention-in-pr-adam-ritchie/ Learn more about your ad choices. Visit megaphone.fm/adchoices
35:37 10/19/22
Who To Pitch for TV | Chapter Six
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
08:10 10/12/22
Developing Long-Term Relationships Through Customer Success with Muck Rack’s Vanessa Neurohr
Today on PR Talk, we learned a little more about our newest obsession, a PR software called Muck Rack, from Vanessa Neurohr. As their VP of customer success, Vanessa introduces us to the software, while also providing the in’s and out’s of the customer success industry. We didn’t expect to find so many similarities with this world, but since PR is about serving others, especially clients and the media, it would make sense after all. Read the entire write-up at https://www.veracityagency.com/podcast/vanessa-neurohr-podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices
24:36 10/5/22
Weekend News & Morning Shows | Chapter Six
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
13:23 9/28/22
Managing Time Within the Chaos of PR with Anna Dearmon Kornick
In the spirit of getting organized, Amy’s newest guest on PR Talk is setting us on the right path. Anna Dearmon Kornick is a PR pro turned time management coach and host of It’s About Time, a podcast for ambitious women seeking better work, life, and balance. In this episode, Anna shares helpful strategies for professionals looking to manage their time productively. As we all know, organization is a necessary, but sometimes tricky, part of PR, but by incorporating some of these tips, you might find great results. Read the entire write-up at https://www.veracityagency.com/podcast/anna-dearmon-kornick/ Learn more about your ad choices. Visit megaphone.fm/adchoices
57:43 9/21/22
TV Timelines | Chapter Five
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices
11:01 9/14/22
Focusing On What You Can Control with Jenn Hanson-dePaula
If you are shy about marketing yourself, whether that be your company, services or individual projects, you might want to tune into this PR Talk episode with Amy and Jenn dePaula, owner of Mixtus Media – a company that helps authors market their books – and host of the Book Marketing Simplified podcast. While this episode focuses on authors, most of this advice can apply to other aspects of marketing. Read the entire write-up at https://www.veracityagency.com/podcast/jenn-hanson-depaula/ Learn more about your ad choices. Visit megaphone.fm/adchoices
36:27 9/7/22