iDigress with Troy Sandidge

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part Two-Part of a conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social media campaignHow to sell organic social media to your C-suiteThe Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse. Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part One of a Two-Part conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social media campaignHow to sell organic social media to your C-suiteThe Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse. Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of the event with answers from all of the great panelists here.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

Adaptability = Survivability = Sustainability.The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term.Passion. Obsession. Immediate Action. All great and necessary intangibles to get off the ground and liftoff. But certainly, charting out a path to the moon and beyond even before the rocketship is funded and built is part of the process if you want to break through the atmosphere in a mighty way. With the rise of AI/ML, as shown through the fast-adopting movement with Chat-GPT as well as this constantly changing and ever-evolving business/marketing landscape that is impacting both legacy and emerging brands, it is getting more difficult to know which way to go, how to fortify, and how to scale your business long-term.The secret to the longevity of a business, from brand allegiance and authority to maintaining high-level demand upstream and downstream to even being recession-proof, is all dependent on this one X Factor most business leaders easily forget. This episode dives in and talks about it!Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made?The truth is we need more to be done to ensure no matter the industry, profession, or business type, from startups to legacy brands and everything in between, the investment in creating a dynamic ecosystem where people can feel empowered to work to their best abilities for the good of the sustainability of the brand and their livelihood is made while building and maintaining a culture standard to mitigate and eliminate additional obstacles and challenges because of their race, skin, identity, gender, socio-economic status, and beyond.So let's talk about it. Let's listen. Let's educate. And then let's take action!Beyond The Episode Gems:Listen to Episode 46: How To Become A Better Ally For Black BusinessesReady to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Buy my book Strategize Up to maximize the growth and profitability of your business.Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms.But just stating that obvious fact and taking real action to make that a reality are two separate things.The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what everyone wants more of: money.In this episode, I explain why more representation isn't just the right thing to do, it's the best financial thing to do. I share snippets from my interview with Megan Powers on the Trade Show Talk Podcast expressing my feelings on social impact, on the need for more women and diverse individuals with a seat at the table, and even got very personal regarding my experiences, vantage point, and reflection as a speaker, business owner, business leader, creator, and as a black man.Let me be crystal clear, black is not only beautiful, black is not only powerful, black is profitable!  Beyond The Episode Gems:Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Listen to the full interview on the Trade Show Talk Podcast here.Buy my book Strategize Up to maximize the growth and profitability of your business.Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we perform our jobs, and we build as if it's just us in the room. When we need to understand the only way to scale is through expansion, delegation, and patience. This episode is all about challenging you to be vulnerable about who you are, where you are, who you want to be, where you want to be, and what you need to become, build, and remove to get there. Beyond The Episode Gems:Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Buy my book Strategize Up to maximize the growth and profitability of your business.Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? New family addition? Work changes or challenges?I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even years from now if you don't make changes and achieve your goals. I think you may see the pattern here. But regardless of the reason or the ignition to acknowledge a change or even pursue a change or declare a goal, if one does not take action in the pursuit and possess the discipline to see it through, nothing will ever happen, no change will occur, and nothing will be accomplished. So instead of beating around the bush, let's talk about it. Let's sit in that sunken place, in that void, at those crossroads and discuss what our options are, what we can do, and how to begin to make dreams into reality and actions into accomplishments. Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkReady to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life.On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year.I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater!Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkReady to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses achieve effortless growth on TikTokRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.Make sure your moves match desired outcomes.Make sure your marketing matches desired outcomes.Make your positioning and pricing match desired outcomes.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses achieve effortless growth on TikTokRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Take a listen to this master class I shared with entrepreneurs, startups, and agencies, where I break down the essentials to course-correct your business to grow and scale, pursue ideal clients, attract opportunities and sponsorships, and leverage the creator economy to make a brand imprint on your community. Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Learn more about this setup blueprint I talked about by Stew Redwine, VP of Creative Services for Oxford RoadAre you a Tech, SaaS, or B2B needing copywriting or content marketing? Visit NoMiddle.com to see how we can help.Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses achieve effortless growth on TikTokBuy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem?Semrush's Head of Marketing Vlad Opryshko asks me questions in another "Ask The Strategy Hacker" themed episode where we discuss SEO, TikTok, social listening, data analytics, LinkedIn, Instagram, social media schedulers, creator economy, influencer marketing, lead generation, and more! Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkWatch this video to learn more about The LinkedIn Authority Writing System™Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!See the featured article I'm in for Semrush's 13 LinkedIn Marketing Strategies That WorkRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? Regardless of what industry you are in, what product or service you sell, or whom you serve, all brands are now de facto media publishers. It’s not enough to simply “target specific titles, company sizes, revenue, and geo-locations” and create and schedule content to just run and think that basic Linkedin strategy alone will drive new inquiries, mentions, comments, and conversations that matter.In this "masterclass-themed" episode, I breakdown•  The Four Reasons Your Social Media Marketing Isn't Working For LinkedIn•  How To Get "Buy-In" From C-Suite Executives, Sales, & Marketing Leaders To Write Content•  Lessons I've Learned Interviewing & Writing Copy For Hundreds Of Executives For LinkedIn•  Very Specific Growth  Hacks & Psychological Content Marketing Secrets To Excel At LinkedIn •   What The LinkedIn Authority Writing System™ Is, How It Works, & What You Can Learn From ItSee below for additional links and resources to help you grow on LinkedIn! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch this video to learn more about The LinkedIn Authority Writing System™Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Creating good content consistently leads to conversations that lead to connections that lead to conversions.Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.I've spoken on this in quite a few episodes in my podcast catalog to this point, but I take it up a notch. With the state of various social media platforms in distress and others seemingly becoming ineffective to help you reach and convert new audiences, it is time we go back to the fundamentals of content marketing. Invest more in email, newsletters, podcasting, video, long-form, short-form, LinkedIn, YouTube, and so forth because an omnichannel approach to your community is the best policy. Balance your social media content with a direct non-social form of communication as well. It's not a must-have anymore, it's a necessity. Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to JP Hightek's podcast: Content Creators University With JP HightekGet Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Part 2 of this two-part episode, we share some of our own personal stories and challenges to become established professionals today and how much work it took to build our businesses and content to become profitable. Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here. Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to JP Hightek's podcast: Content Creators University With JP HightekGet Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about creating content to increase your GAP — Growth Authority, and Profitability. In Part 1 of this two-part episode, I cover things from the deep work to establishing a foundation where authentic content can come from, how my content has increased my authority, the process required to help you grow in your content and in your business,  and the results of that from my book to being the host of INBOUND 2022 and more. We also discuss your time management, chasing your vision, embracing your gift, productivity fundamentals, creating automation and systems, and accepting change in order to evolve. A lot of content creators aren't making money, aren't breaking into their niche industry, and aren't gaining the visibility and opportunities they want because they aren't disciplined and patient in their content creation development. JP and I talk about what you can do as a content creator to change that.Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here. Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to JP Hightek's podcast: Content Creators University With JP HightekGet Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer. P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value will not and buy your product or service.The biggest reason you're not getting where you want to go, making the money you want to make is because you aren't being clear enough about who you serve, what it is that you do, what marketing tactics you need to do, your sales techniques you need to implement, and your brand messaging. You may think you are speaking in a language your ICP can understand and see the value of your MVP. But let's keep it real, if that were the case, you'd be making the money and success you wanted by now.This episode is not meant to hurt but to provide tough love and challenge you to look at every part of your business differently in order for you to grow to the level you want starting right now. P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening!  Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host. And if you wanted a complete play-by-play of my entire experience at INBOUND 2022, it is far too long for a podcast episode, but I got you covered as you can click on the link below to watch a debrief on Instagram Live that's over an hour long of me sharing every intimate detail I can think of giving reactions, answers questions, and much more.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch my Top 5 Moments of INBOUND 2022 here.Watch my full play-by-play Instagram Live recap of INBOUND 2022 here.Register for INBOUND 2023 and get a discount while you can here.Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not to mention meeting Viola Davis, seeing President Barack Obama,  and much more. So let's dive in and talk about it! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch my Top 5 Moments of INBOUND 2022 here.Register for INBOUND 2023 and get a discount while you can here.Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired. Learn how to attract and convert your ICP from your content velocity and the concepts to increase the valuation of your MVP in this episode.I spoke to hundreds of startup founders as a keynote speaker at Glorium Technologies' Startups: Funding & Beyond 2022, where I gave all the essential tea to building the infrastructure and instilling the concepts necessary for your startup to be among the 10% that make it all the way. This episode pulls from my live keynote as well as my book. The link to the full keynote is below.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch my keynote session at Startups: Funding & Beyond 2022Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you.People want to grow 3x, 5x, 10x, or even 100x, but most don't have the capacity, capabilities, and growth mindset to match that level of scalability. Proper preparation prevents poor performance. How confident are you in your business? Are your systems, infrastructure, and stack efficient? Stay ready so you don't have to get ready.Unfortunately, if you've been in business long enough, these things will inevitably happen. Your job is to make sure when the unexpected happens, it doesn't completely destroy your business. Having the right mindset, structures, systems, sales framework, and marketing ideologies in place can help. This is the way.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Growth in anything requires consistency and productivity in your actions.Stop saying what you can't do and start making the time necessary to do.Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.The people that may judge your value or ability in many cases are only looking through a very narrow lens, and their lens was wrong. Their opinion doesn’t determine your value. You determine your value by your outputs and outcomes.Everyone wants to be like Michael Jordan. Not everyone has the mentality to continue to work like him, even when some of the very ones he looked up to the most doubted his ability, dismissed his potential, and dismantled his desire to achieve what we all know now he could do and did in fact achieve. But to be like Mike, you have to continue the path no matter what happens.Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.It’s the little wins compounded over time that help you capitalize on the big moments.So if you want to be the MJ of your field, industry, business, etc, make sure you maintain the tenacity, determination, hunger, poise, patience, fortitude, diligence, and work ethic necessary to do so.No one can’t write your story but you.So stop giving outside opinions that don’t line up the power to create the narrative of how far you can go or what you can be.You are in the process of writing your story.Do the work. Set your goals. Achieve your goals. And watch how much growth you achieve. Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Everybody wants to grow, and they want to grow fast. Everyone wants to scale, and they want to scale even faster. We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying to increase speed and boost momentum, they didn't check the fundamentals. They haven't fortified their brand's foundational necessities to have the capacity and capability to grow at the rate they want. Let's discuss how to accelerate your growth engine to maximize your profitability and the speed of your growth potential.  Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible.Pulling from Amazon's Leadership Principles, Maslow's Hierarchy of Needs, and McClelland's Human Motivation Theory, I break down how you can triangulate the most effective path to evolving yourself into the best leader you can be while developing your team to be more productive, driven, motivated, accountable, and successful while simultaneously creating a dynamic culture that retains your employees and accelerates your business success sustainably.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkRegister for Agorapulse's Agency Summit To Learn How To Scale Your AgencyGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building.There's an art, science, and philosophy to sowing seeds that we can apply to sales nurturing and enablement.The ability to build is critical when it comes to the sustainability of your business, especially in times like these navigating a post-pandemic, pre-recession, volatile marketplace. Mastering both skills of thinking like a farmer and a builder will help ensure the continuation of your business now and the success of your business in the weeks, months, and years to come.Let's break down why we need to approach sales as to sowing seeds and how building bridges is better than constructing sales funnels to drive more revenue in a more simplified, durable way in these modern times.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkRegister for Agorapulse's Agency Summit To Learn How To Scale Your AgencyGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Are you good at prospecting?Every business must do it, and every successful business is good at it.But the approach and strategy to holistic prospecting have changed drastically.To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business.And you must understand the difference between intent and actual action. Don't confuse or mistake the two.Many don't do the deep work beyond establishing an audience profile, developing a pitch, and driving a marketing message.But have you identified how you want to win business and have clients, customers, and community who allow you to have the business and ultimately the life you want from it? Let's go deeper and explore how to create the criteria for optimal prospecting to attain and retain business that will make your life happy!Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceListen to this Strategy Accelerator Episode with Agency Accelerated Podcast Discover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Many people have a ton of talent. But there aren’t that many who have the discipline, determination, and drive to manifest the potential of their talent to an extremely high level.To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours.Now in the grand scheme of things, that’s only 1.142 years. Doesn’t seem like a lot, right?But in actuality, that’s a lot of time to invest.Let's dive in deep and break down what's necessary to become a legitimate master, a subject matter expert in whatever your talent, passion, and discipline are!Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceListen to this Strategy Accelerator Episode with Agency Accelerated Podcast Discover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

It is common knowledge that matter exists in three states—liquid, solid, and gas.  Water can transition between these states depending on the temperature it is exposed to.Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment.  A big reason for us not growing and taking action comes down to our thinking.Let's explore how to master our thoughts to be agile as water to transition to the necessary state of being in order to succeed.Are we in the right state of mind in order to position ourselves and/or our business to be in the right state to grow?Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to this Strategy Accelerator Episode with Agency Accelerated Podcast Discover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

There are only four true currencies out there. And no, I’m not talking about crypto. The four currencies are:1. Your Time2. Your Money3. Your Knowledge4. Your SkillThis episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to this Strategy Accelerator Episode with Agency Accelerated Podcast Discover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy