Show cover of The Guts and Glory Show

The Guts and Glory Show

The Guts and Glory Show features top leaders and entrepreneurs in law and business sharing the Guts it takes to succeed and the Glory of success.

Tracks

The Power of the Story Brand
Josh Konigsberg is the Co-founder and Partner of Law Firm Marketing Pros, an award-winning digital marketing agency helping law firms generate qualified leads. As a seasoned marketing professional, he helps law firms enhance their digital presence and achieve growth by embracing cutting-edge marketing techniques. Josh is also the author of Law Firm Digital Marketing Made Easy, which shares industry wisdom and the secrets to success in a crowded market. In this episode… Have you ever wondered how successful law firms manage to stand out from the crowd? It's not just about offering top-notch legal services; there are marketing techniques involved that many firms don’t recognize. What are these strategies, and how can you employ them to attract more clients to your firm? Law firm digital marketer Josh Kongisberg maintains that marketing fundamentals are not relegated to a specific industry but apply to all businesses. These principles include investing in Google Ads for immediate visibility and organic reach by targeting potential clients searching for legal services. Additionally, you must develop a cohesive brand story that positions your law firm as a valuable solution through engaging video content and resources.  In this episode of The Guts and Glory Show, join Luis Scott as he interviews Josh Konigsberg, the Co-founder and Partner at Law Firm Marketing Pros, about mastering digital marketing strategies for law firms. Josh discusses how to nurture long-term relationships with high-profile leads, the transformative power of storytelling, and how your marketing budget correlates with revenue.
29:39 5/15/24
You Choose Belief
Luis Scott is the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. He has helped hundreds of law firms in the US reach multiple seven figures in revenue in less than two years. As a former lawyer, Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation.  In this episode… Have you ever doubted your looks, charm, or your ability to succeed? Have you watched someone less qualified reap the rewards you've longed for and wondered what they had that you didn't? The secret to success isn't what's on the outside but what we choose to believe on the inside. Business coach Luis Scott maintains that our fundamental beliefs shape our reality. A strong belief in yourself can lead to tangible outcomes in both social settings and business endeavors. In one business endeavor, Luis’ unwavering belief in himself and a last-minute push to get clients led to an almost miraculous success. A little belief can go a long way when you change your mindset and push past defeat.  In this episode of The Guts and Glory Show, Luis Scott talks about the transformative power of belief. He explores practical steps to harness internal convictions for external success and shares how to turn belief into action to reshape your personal and professional life.
09:33 5/8/24
4 Financial Metrics Every Owner Should Know
John Scott, CPA, AEP, is a Partner in the Tax Services Group at Anders CPAs + Advisors, where he leads the firm’s estate planning practice and legal industry efforts for the virtual CFO team. With extensive experience helping clients be more efficient, competitive, and profitable, he offers resources and financial insight to address complex issues facing law firms. In this episode… Finances are one of the most crucial components of law firm growth, but many lawyers don’t understand how to analyze their P&L statements and other relevant documents and metrics. What concepts should you employ when preparing your finances for growth? According to CPA and law firm financial advisor John Scott, the four fundamental metrics for scaling a law firm include cash, financials, production, and your pipeline. You must put aside 10-30% of your cash flow to cover overhead and other expenses. Additionally, John suggests outsourcing your finances to a qualified bookkeeper who can reconcile your documents monthly to accelerate decision-making. The production metric involves generating cash flow from your services, whereas the pipeline necessitates evaluating each team member’s capacity. Join Luis Scott in the latest episode of The Guts and Glory Show as he hosts John Scott, a Partner at Anders CPAs + Advisors, to discuss the financial metrics for growing a law firm. John describes the ideal TOB percentage, alternative legal fee structure, and the value of hiring a virtual CFO.
21:30 4/17/24
The Power of the Mind
David Neagle is the President of Life is Now Inc., where he helps purpose-driven entrepreneurs and small business owners scale their companies to seven- and eight-figures. Having spent more than 20 years in the coaching and mentorship industry, he has worked alongside well-known mentors like Tony Robbins, and his clients include prominent people like best-selling authors and coaches. David is the author of the best-selling book The Millions Within, which delves into intention, focus, and awareness. His coaching has expanded to more than 30 countries, and he has been featured on CBS, NBC, and Fox and in publications like the Wall Street Journal, Inc., and Entrepreneur. In this episode… We hear many conflicting narratives about money throughout our lifetimes, some of which are negative beliefs we internalize from our parents. These ideologies become embedded into our mindset, hindering success. Is it possible to grow your business by changing your mindset? According to mindset and money coach David Neagle, the success of your business depends on your daily decisions. If you believe increasing your income is difficult, you’ll always work harder than necessary. Instead, you must consciously alter the value systems you employ when evaluating growth decisions. This requires recognizing the source of your limiting beliefs and deconstructing their reasonings to unlock profitable opportunities. Join Luis Scott in today’s episode of The Guts and Glory Show as he welcomes David Neagle, the President of Life is Now Inc., to talk about the correlation between mindset and success. David shares how to escape from the cycle of toxic beliefs, how to attract more clients by changing your mindset, and his recommended books for success. 
26:15 4/10/24
Living Without Limitations With Alex Morgan
Alex Morgan is the Co-founder and NLP Trainer at Athens NLP Studies, the number one NLP training company in Greece. As a master trainer of neurolinguistic programming, hypnosis, coaching, and Time Line TherapyTM techniques, he offers training courses and programs for CEOs, entrepreneurs, and salespeople to instill motivation in their personal and professional lives. Alex is the author of How To Let Go Of Negative Emotions and Pro Hypnosis Scripts. In this episode… Many entrepreneurs hold limiting beliefs about their capabilities, especially regarding making money. This often stems from childhood memories they have internalized as unconscious emotions. How can you reprogram your mindset to unlock endless growth possibilities in your personal and professional life? After facing significant heartbreak and debt, NLP coach Alex Morgan began leveraging hypnosis techniques to overcome his negative emotions. The first step to transforming your beliefs is to recognize and discover the source of your emotions. This includes identifying the associated behaviors and childhood events that precipitated them. Once you’ve processed these negative emotions, take action by incorporating and repeating healthy habits. For instance, if you’re struggling to attain the next stage of revenue growth, expand the boundaries of your goals to manifest positive results. Listen to this episode of The Guts and Glory Show as Luis Scott sits down with Alex Morgan, the Co-founder of Athens NLP Studies, to discuss changing your perspective through NLP techniques. Alex explains the correlation between confidence and business growth, the hypnosis process, and how to overcome negative thought patterns.
29:25 4/3/24
Shatter Proofing Your Business
Scott Reib is the Senior Attorney at Reib Law, a full-service law firm with over 20 years of experience in business law and estate planning. As a Zig Ziglar Small Business Lawyer and a Ziglar Legacy Certified Trainer, he helps business owners, entrepreneurs, and coaches implement structure, growth, and protection strategies. Scott has represented clients in contested probate and guardianships and complex ancillary litigation. In this episode… If the economy suddenly collapses, will your business be protected? How can you safeguard your company against uncertainties?  Business lawyer Scott Reib stresses that to build a sustainable and robust organization, you must develop a sturdy foundation to manage operations consistently. This entails establishing a trusted board of advisors that includes key players like an accountant, a lawyer, a banker, and a coach. These professionals should be high-performing and willing to collaborate. You should also develop a recurring revenue model based on your service structures and ideal clients.  In this episode of The Guts and Glory Show, Luis Scott hosts Scott Reib, the Senior Attorney at Reib Law, to discuss how to shatterproof your business for the future. Scott explains how to price your services, his qualifications as a lawyer, and the strategies for developing a predictable business model.
26:42 3/27/24
The Three Types of Disruptors in Your Business
Luis Scott is the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. He has helped hundreds of law firms in the US reach multiple seven figures in revenue in less than two years. As a former lawyer, Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation.  In this episode… Most business owners have encountered a toxic employee at some point in their journey. These individuals dampen company morale and disrupt the status quo. How can you identify a disruptive employee and decide when to terminate them? Business leader and entrepreneurial expert Luis Scott has identified three types of company instigators who must be terminated. Some harass and interrupt other team members, while others emit negative energy and disrupt the workplace peace by merely entering a room, reducing engagement among team members. There are also those who refuse to follow established processes and don’t tolerate change, creating production inefficiencies. Luis advises documenting these individuals’ behaviors and having frequent conversations with them to establish boundaries. In today’s episode of The Guts and Glory Show, Luis Scott talks about the types of disruptive employees you should observe. He explains how to handle negative individuals and when to terminate people who can’t uphold company values.
09:27 3/20/24
Live From Austin: Technology Is Changing the World
Kayla Grayson is the COO of Viles & Beckman, LLC, a personal injury law firm. In her role, she leverages her 17 years of Navy leadership experience to scale the firm and cultivate a culture of excellence. With 14 years of experience in the legal field, Kayla has held various positions, including Legal Assistant, Case Manager, and Paralegal. She is also a Founding Board Member of the Viles & Beckman Foundation, a nonprofit organization that inspires positive change in Southwest Florida by fostering growth, education, and engagement.  Brandon Dawson is a Founder Member of the Thumbs Up Guys at Miller, Dawson, Sigal & Ward, LLC, a personal injury law firm where he practices general civil litigation, including workers’ compensation, automobile accidents, and other serious injuries. As a strategic thinker and innovator, Brandon manages the firm’s growth and marketing initiatives. He has spent the past decade disputing with insurance companies on behalf of injured individuals. In this episode… Law firms are often slow to adopt new technology, with many accustomed to manual operations. Yet with technology tools advancing rapidly, firms must keep pace. What tools can you leverage in your business, and how can you obtain buy-in from your team? Automation is one of the most influential tools law firms can use to streamline operations. Retrieving and processing records and other forms of legal discovery is an arduous process, so industry changemaker Kayla Grayson has implemented an automation tool that lowered her firm’s average retrieval time from 58 to 22 days. Marketing is another pain point for law firms, so legal leader Brandon Dawson automates campaigns and data collection for precise targeting. Rather than rolling out new technology without obtaining buy-in, Kayla and Brandon recommend identifying your team’s key issues and demonstrating how these tools can solve them. In today’s episode of The Guts and Glory Show, Luis Scott travels to Austin to interview Kayla Grayson of Viles & Beckman, LLC and Brandon Dawson of Miller, Dawson, Sigel & Ward, LLC. They discuss how law firms can grow using technology. The pair also share three to five data points law firms should collect, how to build a firm in 2024, and the significance of data transparency.
41:25 3/13/24
The Four Types of COOs
Luis Scott is the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. He has helped hundreds of law firms in the US reach multiple seven figures in revenue in less than two years. As a former lawyer, Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation.  In this episode… A chief operating officer is a founder’s second in command, offering support to grow the business. However, these professionals can’t do everything, and hiring them to perform tasks outside their areas of expertise may result in subpar outcomes. Learn the four types of COOs and how you can leverage their unique skill sets to scale. Business leader and growth expert Luis Scott observes that COOs either possess marketing, financial, operational, or leadership expertise. Those with strong marketing skills often focus exclusively on generating leads and new clients for the company. Similarly, financially driven COOs oversee payroll, expenses, and budgeting, whereas process-oriented executives create and document workflows for operational efficiency. Leaders like Luis believe in establishing and coaching leadership teams to propel the business forward. When evaluating a COO, consider how their strengths can help achieve your goals for the company. In this episode of The Guts and Glory Show, Luis Scott returns to discuss the four types of COOs. He also explains what to consider when hiring a COO and how to align their skills with your objectives.
10:30 3/6/24
Buying and Selling With Addison Adams
Addison Adams is the Founder and Attorney at Adams Corporate Law, a firm focused on corporate and securities matters for businesses, entrepreneurs, and investors. With over 26 years of legal experience representing public and privately held companies, he acts as outside general counsel for small businesses, providing them with practical corporate legal advice. Before founding Adams Corporate Law, Addison was a Founding Equity Partner at Richardson & Patel LLP, a boutique securities law firm. In this episode… If a business is generating eight figures in annual revenue, why would anyone want to sell it? Many entrepreneurs who don’t have a legacy plan consider exiting when they reach retirement. Likewise, business owners purchase companies to accelerate their own growth. How can buyers source potential companies, and what can sellers do to position their business as an attractive option? With decades of experience coaching founders on the legalities of M&A, attorney Addison Adams advises sellers to identify their company’s unique value proposition and position it as a strategic benefit for the buyer. Delegating and hiring quality employees who can build relationships with clients is also crucial to keep the business intact following the sale. When considering purchasing a company, Addison recommends reaching out to colleagues or competitors or browsing sites like Business Brokers or Investment Bankers. Buyers must identify their ideal type of business and evaluate each one thoroughly to make informed decisions. Tune in to this episode of The Guts and Glory Show as Luis Scott welcomes Addison Adams, the Founder and Attorney at Adams Corporate Law, who shares the ins and outs of buying and selling companies. Addison explains how retirement among baby boomers drives M&A activity, how to become a successful entrepreneur, and the best deal he has ever closed. 
30:42 2/28/24
The One Word
Luis Scott is the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. He has helped hundreds of law firms in the US reach multiple seven figures in revenue in less than two years. As a former lawyer, Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation.  In this episode… Goals without action are merely dreams. Yet many entrepreneurs develop multiple goals and become overwhelmed and frustrated when they can’t achieve them. By concentrating on one word throughout the entire year, you can transform your personal and professional life. Growth coach Luis Scott decided to make an impact in every area of his life. This allowed him to achieve his goals efficiently and effectively. He maintains that rather than setting multiple goals and hoping to remain focused throughout, you can select one word to fulfill in your life and maximize your accomplishments. When faced with a pivotal decision, try focusing on how you can execute the word to facilitate action. Welcome back to The Guts and Glory Show with Luis Scott. Today, he talks about how to achieve your goals effectively. He shares how the book One Word That Will Change Your Life impacted his decision-making and goal-setting strategies.
06:09 2/21/24
Marketing Your Law Firm
Bo Royal is the Co-founder and CEO of Pareto Legal, a growth marketing agency helping injury law firms multiply their revenue. Before founding Pareto Legal, he worked at eBay’s Enterprise Marketing Solutions division, where he led teams of digital marketing experts and specialists overseeing $250 million in annual advertising budgets. Bo has worked with renowned brands, including Aeropostale, Calvin Klein, Dr. Martens, and Kate Spade. In this episode… PPC marketing is an emerging tool for law firms to acquire clients, but many firms are hesitant to invest in a strategy regarded as competitive. However, with a consistent lead generation system, this method can yield a high ROI. How can you invest in PPC and other marketing strategies to boost your firm’s revenue? With experience leading marketing efforts for high-profile clients, Bo Royal affirms that 20% of your marketing efforts drive 80% of your cases. To unlock this growth principle, you should allocate your budget by focusing on bottom-funnel digital marketing tactics. These include PPC advertising and retargeting campaigns. Bo also recommends developing a system to generate incremental leads, allowing you to manage and track campaign metrics. In today’s The Guts and Glory Show episode, Luis Scott welcomes his guest Bo Royal, the Co-founder and CEO of Pareto Legal, who talks about marketing campaign strategies for personal injury firms. Bo shares the average cost-per-acquisition for PPC campaigns, how to measure your marketing efforts, and the difference between product and service-based marketing.
20:23 12/13/23
Buying and Selling Your Law Firm
Victoria Collier is the CEO of Quid Pro Quo Law, a team of professionals helping lawyers build and sell valuable law firms. She owned and operated a law firm for 18 years, where she focused on elder law estate planning and taught veterans’ benefits for seniors to national elder law attorneys. As a serial entrepreneur, Victoria co-owns an eight-figure business that helps veterans and previously owned an insurance firm, publishing company, and real estate business. As a Certified Exit Planning Advisor and Certified Value Builder, she specializes in the valuation, purchase, merger, and sale of businesses. In this episode… Many law firm owners experience burnout in their careers, but how do you know if this fatigue is actually a desire to exit your business? How can you prepare your firm and be ready for a sale when the time is right? According to versatile business and law veteran Victoria Collier, law firm entrepreneurs experiencing burnout lack a clear vision and appear stagnant. Conversely, those wanting to exit can formulate a vision for the future — namely, a life following the sale. If you’re truly ready to exit your firm, Victoria says to develop a predictable business model with fixed revenue, a codified P&L statement, and a solid, motivated team.  In today’s installment of The Guts and Glory Show, Luis Scott invites Victoria Collier, the CEO of Quid Pro Quo Law, to speak about buying and selling law firms. Victoria shares the early-stage challenges of growing profitable firms, how to evaluate business value, and when you should consider buying another firm.
25:25 12/6/23
Building the 8 Figure Business
Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia.  Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… Is your business unpredictable? Do you manage your daily operations worrying about whether you’ll reach your revenue goals or if your team will remain for the long term? Discover proven principles for developing a predictable eight-figure company. Self-proclaimed growth king Luis Scott has a three-tiered system for cultivating predictability and attaining personal financial freedom. It involves building the foundation, communicating your intention, and transforming your business. The foundation is built on your values, vision, mission, and service standards, creating a message that determines your brand-building and marketing strategies. Delivering this message to your target audience generates predictable leads, and establishing a bonafide customer experience drives conversions, leading to retention, profitability, and consistency. On this episode of The Guts and Glory Show, host Luis Scott shares his secrets for building an eight-figure business. He addresses the evolving employee landscape, peoples’ simultaneous predictable and unpredictable natures, and how to create a consistent business model.
21:44 11/22/23
The Mindset of an Entrepreneur
Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia.  Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… Some entrepreneurs are disheartened by their businesses, acting as employees rather than building the company to serve their needs. If you’re inundated by the seemingly endless cycle of hardships, consider adjusting your perspective. As a skilled multi-business entrepreneur, Luis Scott understands the grueling nature of attaining revenue and lifestyle goals. Rather than relying on the myth that you can establish a billion-dollar company in a few years, Luis says you must expand your time frame. Calculated growth requires developing a sound business plan and relinquishing arbitrary revenue deadlines. Luis also encourages entrepreneurs to believe in their abilities to overcome adversity through resilience, resourcefulness, and a solutions-focused mindset. Tune in to the Guts and Glory Show as Luis Scott talks about the crucial qualities of entrepreneurship. He shares the three characteristics of fortunate entrepreneurs, how to identify meaning in your business, and how to adjust your mindset for the long term.
16:20 11/15/23
5 Ways to Monetize Your Podcast
Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia.  Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… Is it possible to make seven figures in yearly revenue from a podcast? Most business owners believe podcast profitability only happens to renowned entrepreneurs like Joe Rogan and Gary Vaynerchuk. However, with a clear vision and effective strategies, anyone can monetize their podcasts. After developing a strategic goal for his podcast, Luis Scott achieved valuable growth. Once you’ve identified an optimal end result for your podcast, you can implement five strategies to boost your revenue. These include diversifying your network by inviting credible guests, acquiring speaking engagements to establish authority, selling courses, events, or books, gaining consulting opportunities, and growing your audience.  Luis Scott is back in The Guts and Glory Show to discuss monetizing your podcast. He also explains how to launch a podcast, the value of a podcast in achieving your business goals, and how he revived his podcast.
15:41 11/8/23
The Power of Outsourcing
James Grant is the Co-founding Partner of Georgia Trial Attorneys at Kirchen & Grant, LLC, which provides innovative legal solutions in personal injury, family law, and criminal defense. As an aggressive and experienced litigator, he has helped clients injured in auto, pedestrian, and truck accidents. James founded Georgia Trial Attorneys as an outsourced litigation company to help other personal injury firms grow. As a seasoned courtroom veteran, his prior roles include assistant solicitor general and senior associate attorney. In this episode… When it comes to litigation, many lawyers pursue seven and eight-figure trial cases while avoiding less lucrative civil cases. These cases are often overlooked entirely due to a lack of experienced staff. How can you outsource litigation and other tasks to streamline and scale your business? As an outsourced litigator, James Grant has observed that most law firms either rely on pre-litigation experts to represent trial cases or overpay experienced lawyers to perform pre-litigation functions. By outsourcing litigation attorneys, law firm owners can place staff in appropriate roles, tighten their sales cycles, and focus on their strengths to scale effectively. James also recommends automating your workflows to reduce repetitive tasks and implementing software to streamline business operations. Listen to a new episode of The Guts and Glory Show as Luis Scott hosts James Grant, the Co-founding Partner of Georgia Trial Attorneys at Kirchen & Grant, LLC, who explains the value of outsourcing for law firm growth. James shares how to market a unique business model, the most challenging aspects of business growth, and his secret to a successful litigation firm.
21:02 11/1/23
Maintaining Quality at Scale
Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia.  Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… It’s a widespread misconception that law firms can’t sustain value and quality at scale. However, without proper training and commitment, this can happen. How can you ensure your law firm operates at the same level as your initial vision? With a four-step approach to quality assurance and a six-part training program, law firm owner Luis Scott replicates his goals throughout the organization. The key to retaining high industry standards is emphasizing and training attorneys to provide exceptional customer service, understand the legal process, optimize service delivery, and enhance the client journey. Additionally, you must guide lawyers to elevate project efficiency, manage and maximize caseloads, develop their legal skills, and identify and communicate expectations. Tune in to this episode of The Guts and Glory Show as Luis Scott shares his secrets to preserving quality during law firm growth. Luis also talks about the importance of training attorneys to maintain firm standards and values.
06:56 8/23/23
Maximizing a Meeting
Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia.  Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… Let’s face it: business meetings are tedious. When attending meetings, participants often feel they lack structure and value. But the host isn’t the only person responsible for a productive meeting. According to business growth expert Luis Scott, audience members should bring an agenda to every meeting. This consists of three actionable items: a relevant question, an innovative idea, and a practical solution. These valuable contributions give the meeting direction and increase productivity and progress. Join Luis Scott in today’s episode of The Guts and Glory Show as he shares three tips for beneficial meetings. He explains how asking questions and providing fresh ideas and solutions boosts value. 
05:11 8/16/23
Cyber Attacks and How To Protect Yourself Online
Matthew Connor, Founder and CEO of CyberLynx, began his programming career at 12 while working as a coder for his father’s company. His passion led him to develop his own company, which focuses on offering premium IT services — specializing in protecting growing businesses from ransomware.  CyberLynx, previously known as Your IT Department, continues to provide cybersecurity and professional IT and support services for expanding companies. Matthew is on a mission to assist business leaders in increasing their profitability using cutting-edge technology. He served in the US Army for 17 years as a human intelligence officer and received his bachelor’s in business administration and management from the University of Maryland Global Campus. In this episode… When it comes to cybersecurity, many businesses assume that merely installing antivirus software protects against attacks. Instead, cybersecurity entails taking precise actions to safeguard data and other business assets. This is especially critical for law firms that manage confidential client information. How can you remain proactive against ongoing cyber threats? Coding master Matthew Connor asserts that email encryption is a fundamental first step in securing legal assets. This protects communication and information transfers, mitigating catastrophic damage from potential attacks. Modern encryption requires implementing AI-powered monitoring systems for consistent endpoint detection and response, allowing you to identify hackers and ransomware promptly. In today’s episode of The Guts and Glory Show, Luis Scott invites Matthew Connor, Founder and CEO of CyberLynx, to address cybersecurity concerns and protective measures. Matthew explains how to protect against ransomware, how to counteract AI-powered cyber attacks, and the qualities of an ideal cybersecurity service provider.
36:37 7/5/23
Passion and the Pursuit of Greatness
Valeria Torres is the Director of Operations at 8 Figure Firm, which provides national law firms with consulting services and insider knowledge. In her role, she supplies operations management methods to seven and eight-figure law firms nationwide, assisting them in streamlining their operations and strengthening their businesses’ portfolios. With more than 14 years as a legal professional, Valeria’s experience includes workers’ compensation and personal injury, immigration, and criminal law cases. In this episode… Becoming an accomplished professional requires personal development, continuous learning, ambition, and a strong work ethic. How can you hone these qualities to pursue your passions? As a growing professional, Valeria Torres credits her success to a drive for knowledge satisfied through reading and educational opportunities. She maintains that to regularly grow personally and professionally, you must be determined to engage in undesirable activities that help you reach your goals. This ambition must align with an intentional work ethic to cultivate self-discipline. In today’s episode of The Guts and Glory Show, Luis Scott hosts Valeria Torres, the Director of Operations for 8 Figure Firm, who shares her personal journey to success and how others can maintain determination. Valeria talks about how to cooperate with other professionals, how mentors promote professional development, and her most grueling triumph.
27:32 6/28/23
Secrets to SEO and Building an 8-Figure Business
Jason Hennessey is the CEO of Hennessey Digital, a digital marketing agency specializing in legal marketing using a holistic approach. In his role, he grew the small consultancy to a multimillion-dollar business that made the Inc. 5000 list three years in a row. As an entrepreneur, internationally recognized SEO expert, author, speaker, podcast host, and business coach, Jason has scaled and sold multiple businesses. He has been reverse-engineering the Google algorithm since 2001. In this episode… Despite what some entrepreneurs believe, SEO is not dead. In fact, it’s one of the core components of building an eight-figure business. What are some other leading strategies for building and scaling a multimillion-dollar company? According to renowned SEO authority Jason Hennessey, SEO strategies are consistent throughout industries, and any organization can benefit from them. His top tips for entering the next stage of business growth are to acquire an experienced mentor to help you learn from failures and achieve results, upgrade your systems and processes, and delegate tasks. When reaching eight figures, developing and demonstrating your core values and building a gratifying culture is essential. Tune in to this episode of The Guts and Glory Show as Luis Scott sits down with Jason Hennessey, the CEO of Hennessey Digital, to discuss SEO and other fundamental strategies for scaling a business. Jason talks about the meaning of passion, how to set expectations when selling services, and how he found success through the most difficult challenges.
33:08 6/14/23
Build Brand, Make Profit
Gary Sarner is the Founder of ROI360+, a media-buying agency maximizing reach in a competitive landscape through comprehensive media campaigns. As a legal marketing and radio expert, he focuses on developing plans that generate leads for law firms. Gary is also an advisory board member for the University of South Florida Muma College of Business and was a Senior Account Executive for Audacy, Inc. In this episode… Social media and other digital mediums have dominated the marketing landscape. Yet no matter how much they spend on SEO and PPC, many law firms still struggle to generate a steady flow of leads. How can you diversify your marketing efforts to maximize growth? Passionate radio salesman Gary Sarner says that for personal injury law firms, internet marketing exists at the bottom of the sales funnel. Without a precise branded search, your firm is nearly undiscoverable. Instead, Gary suggests advertising on the radio with three simple but effective resources: your company’s name, expertise, and contact information. By positioning yourself as a recognizable brand, customers are more likely to seek your help. Luis Scott hosts Gary Sarner, the Founder of ROI360+, on today’s episode of The Guts and Glory Show to discuss radio branding for law firms. Gary shares how to drive sales through radio advertising, the elements of a compelling brand message, and how he acquired a talent for radio sales. 
32:00 5/10/23
5 P's of Employee Retention
Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia.  Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… One of the most recurring struggles of business owners today is attracting and retaining employees. How can you demonstrate your company’s value to your team? Luis Scott lists five crucial components of attraction and retention. Aligning team members with their preferred projects strengthens fulfillment while empowering them with authority encourages initiative. Employees are more likely to feel respected and appreciated when you create an uplifting culture and pay them according to their worth. Cultivating partnerships with your key players helps them feel involved and allows them to make meaningful contributions. Join Luis Scott in this episode of The Guts and Glory Show as he shares the five P’s for employee attraction and retention. He also shares his definition of company culture and why retaining your top people is imperative to a thriving business. 
07:34 5/3/23
Make Money and Be Happy: Your Mental Health Matters
Aaron Esfahani is the Clinical Director of Thriveworks Counseling and Psychiatry Woodstock, a leading mental health provider. He aims to make Thriveworks Woodstock the #1 mental health practice in the state of Georgia. As an advanced practice nurse, Aaron believes in leading a culture of excellence at every stage of the healthcare process. He specializes in holistic health, person-centered care, cultural humility, and professional identity formation. In this episode… Every business owner experiences occasional stress. But what happens when severe anxiety disrupts every area of your life? How can you break the cycle of stress to regain control of your personal and professional life?  Advanced practice nurse Aaron Esfahani says that excess stress can cause you to lose control of your thoughts, actions, and business, potentially leading to hospitalization. He emphasizes the urgency of preventative care, including psychotherapy, to identify and remove key stressors and focus on areas of your life you can control rather than those you can’t. Likewise, if you notice your employees struggling with their mental health, you should conduct periodic team meetings to provide resources and encourage them to focus on self-care.  In today’s episode of The Guts and Glory Show, Luis Scott hosts Aaron Esfahani, Clinical Director at Thriveworks Counseling and Psychiatry Woodstock, to discuss the importance of self-care and mental health as an entrepreneur. Aaron explains how to break the cycle of stress, how to support struggling employees, and the value of exercise in bettering your mental health. 
38:50 4/26/23
Success Is Growth
Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia.  Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… Every entrepreneur talks about being successful, but many don’t acknowledge what it takes to get there. How can you cultivate a lasting legacy? Luis Scott maintains that actionable growth is the secret to success. Thriving in your endeavors requires taking intentional steps to progress in various areas of your life. Identifying and enhancing your behaviors, attitudes, values, and habits prepares you to grow professionally by advancing your knowledge and skills. You must also master perceiving and regulating your emotions to align with your team and reach a shared goal through mutual responsibilities.  In today’s episode of The Guts and Glory Show, Luis Scott explains the significance of growth in leading an impactful life. He also talks about the four primary areas of intentional growth and the common reasons entrepreneurs struggle to grow.
23:11 4/19/23
The Confidence To Sell
Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia.  Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… Do you want to own a multi-figure business? Sales are the secret to achieving professional growth. So what are the leading sales strategies to increase conversion rates and cultivate a thriving company? Contrary to popular belief, selling doesn’t require significant coercion to achieve results. According to Luis Scott, all you need is confidence. The five levels of sales confidence are product or service, pricing, value, delivery, and self-confidence. If you want to master the art of selling, you must have adequate knowledge of your product or service, believe in your pricing and the value proposition, deliver your service with conviction, and trust your ability to sell effectively.  Join Luis Scott as he talks about having confidence in your sales strategy on this episode of The Guts and Glory Show. He shares the five confidences you must display to sell successfully and how he mastered the art of selling.
13:05 4/12/23
Double Your Income With This One Thing
Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia.  Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… If you want to grow your business exponentially, you must develop and transform yourself first. Reading is an excellent way to do this, but many so-called gurus reject this form of learning in favor of practical experience. Yet a lack of conventional education limits personal and professional growth opportunities, and reading can reshape your life. Luis Scott challenges entrepreneurs to read 52 books in 52 weeks. While this may seem excessive, Luis says reading enhances several areas of your life. This personal development method cultivates self-discipline, strengthens your vocabulary to improve communication, builds an ambitious mindset, helps you acquire new perspectives, and increases self-worth. Reading memoirs and self-help books from experts with a wealth of experience also allows you to gain valuable mentorships.  In today’s episode of The Guts and Glory Show, Luis Scott talks about how to transform your life and business in one simple step. He also discusses the critical component to leading a prosperous life, the value of personal development, and how his college mentor helped him embrace reading.
30:02 4/5/23
The Power of Your Personal Brand
Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia.  Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… Have you ever wondered how celebrities can sell products and generate profit so effortlessly? Public figures are famous; fame comes with universal trust, making it a powerful brand-building tool. Most people aren’t intrinsically renowned, but that doesn’t mean you can’t develop a personal brand to expand your reach and impact. Personal brands are the #1 driver of sales and revenue. Establishing an influential brand requires discovering your passion. You must execute intentional activities to demonstrate that mission and share your brand. Luis Scott’s vision statement is to lead a life of significance, so he spreads love and leadership by formulating meaningful relationships. To scale and maintain your brand, Luis says to develop social media engagement strategies and set a goal for achieving optimal influence. Luis Scott shares brand-building strategies on this episode of The Guts and Glory Show. He also mentions fame as a business strategy and his brand-creation pillars and anecdotes. 
23:07 3/29/23
Four Ways To Improve Your Sales
Luis Scott is the Managing Partner at Bader Scott Injury Lawyers, where he represents people who have been injured or disabled in severe accidents. He is also the Owner of 8 Figure Firm, which provides consulting services and insider knowledge to national law firms. As Bader Scott’s managing attorney, he handles over 150 employees and contractors and has led the firm to be recognized by the Atlanta Business Chronicle as one of the fastest-growing businesses in Georgia.  Luis has received numerous awards and accolades, including Super Lawyers’ “Rising Star,” The National Trial Lawyers Association’s “Top 40 Lawyers Under 40,” and the American Institute of Legal Counsel’s “10 Best Attorneys in 2017” for workers’ compensation. In this episode… There is a common misconception regarding sales. Many entrepreneurs believe that the process begins and ends with a pitch. But to generate leads and drive conversions, you must deconstruct the sales funnel. Business growth expert Luis Scott says entrepreneurs should focus on four fundamental components of the initial sales cycle. Incentivizing begins before the offer in which prospects are preconditioned to purchase from you. The second aspect involves delivering immediate services to boost trust and reliability. Your service offerings must also be compelling enough to communicate the value proposition. Overall, confidently delivering your message solidifies the process, allowing you to maximize revenue. Luis Scott shares four methods for improving your sales funnel in this episode of The Guts and Glory Show. He conveys this through multiple anecdotes demonstrating how to execute the process effectively.
09:39 3/22/23