Show cover of Smart AF

Smart AF

When your time=money you have to be SMART. It’s easy to waste your time, your money, and possibly your sanity, especially if you run a small team, family business or you’re out there solo. After 15 years of building her marketing agency, working with thousands of frustrated business owners, and bootstrapping her way past 7-figures, Army Veteran Torie Mathis knows the struggle is real. Joined by her husband, Sean Mathis, fellow entrepreneur and Founder of Miles Through Time Automotive Museum, they talk marketing strategy, small business, raising kids, working together, accomplishing big goals, and of course, how to work Smart AF.

Tracks

Ep. 242 Digital Marketing 101: Email Marketing for Restaurants
So many restaurants went under in 2020, and it didn't have to be that way. The ones that won had email marketing systems in place and continued their business through the tough times. So many were just not prepared. Now is the time to future-proof your restaurant and put in place marketing systems, not just to attract new customers, but to get more repeat business, more referrals, and more reviews. And it all starts with email marketing. These email marketing tactics are NOT just for big business, they are for you too. They are easier than ever, affordable, and can make a huge difference in your bottom line. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com  
12:28 11/29/23
Ep. 241 Digital Marketing 101: Digital Marketing Strategies for Salons
Looking to transform your salon into a thriving hub for beauty and style enthusiasts? Your search ends here! In this episode, digital marketing expert and Smart Marketing founder Torie Mathis unveils the essential digital marketing strategies tailored exclusively for salons. 👉  Whether you run a hair salon, nail spa, beauty parlor, or spa center, Torie's expert advice and insights will empower you to harness the full potential of digital marketing to attract more clients and elevate your salon business. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
10:41 11/22/23
Ep. 240 Digital Marketing 101: Digital Marketing for Gyms
🏋️‍♂️ Ready to supercharge your gym's growth and attract more members than ever before? Look no further! In this episode, digital marketing expert and founder of Smart Marketing, Torie Mathis, reveals the secrets to successful digital marketing strategies tailored specifically for gyms. Whether you're a boutique fitness studio or a large-scale gym chain, Torie's insights and tips will empower you to harness the full potential of digital marketing to skyrocket your membership numbers. From social media to email marketing and beyond, you'll learn how to create a dynamic online presence that captures the attention of potential gym-goers. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
11:12 11/15/23
Ep. 239 Digital Marketing 101: How to Do Market Research Like a PRO
Market Research is the backbone of any successful strategy, and if you've ever wondered how to conquer Market Research like a pro, you're in for a treat! It can be a daunting task, especially if you're not sure where to start. But worry no more! In this episode, our expert digital marketer Torie Mathis will walk you through the entire market research process, from the preliminary steps to the analysis and reporting. She also will share real-life examples and common mistakes to avoid. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
15:42 11/8/23
Ep. 238 Digital Marketing 101: ChatGPT for Marketing (Attract THOUSANDS Of Clients With AI)
Gone are the days of traditional methods – say hello to a future where ChatGPT transforms Marketing and the way we engage with our audience. In this episode, digital marketing expert Torie Mathis shares the extreme potential of ChatGPT for marketing and client attraction. She will discuss how this powerful AI tool can transform content creation into client magnets. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
13:57 11/1/23
Ep. 237 Digital Marketing 101: The Most EFFECTIVE Social Media Posting Strategy
Social media marketing is a great way to reach your target audience, build brand awareness, and drive sales. But with so many businesses competing for attention, it can be tough to know how to create content that will resonate with your audience and get them to take action. In this episode, digital marketing expert Torie Mathis shares the TAPS method, a simple and effective way to create engaging social media posts that will get your audience's attention. So elevate your social media game now! Tap play to unlock the TAPS Method's full potential and transform your social media posting and content planning efforts right now.
19:09 10/25/23
Ep. 236 Digital Marketing 101: Sales Funnels: The ULTIMATE Tool To Boost Your Sales!
Want to skyrocket your sales? Join us as digital marketing expert Torie Mathis unveils the ultimate tool for boosting your sales - Sales Funnels! In this episode, you'll gain invaluable insights into everything you need to know about sales funnels. Get ready to take your sales game to the next level! Stay tuned and don't miss out on this game-changing opportunity to boost your sales in 2023. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
15:00 10/18/23
Ep. 235 Digital Marketing 101: Digital Marketing Tools You MUST HAVE To Grow Your Business
Are you looking for some must-have digital marketing tools to help you streamline your success for the rest of 2023? Whether you're trying to optimize your sales process, generate high-quality leads, craft compelling marketing messages, establish authority and trust, or drive massive traffic to your website, I've got you covered! In this episode, Torie will be sharing a list of the top digital marketing tools that she’s been using and loving this year.
21:55 10/11/23
Ep. 234 Digital Marketing 101: Mastering Email Marketing - 5 EASY Stress-Free Steps
Email marketing is a powerful way to connect with your customers and grow your business. But it can also be a lot of work. That's why, our expert digital marketer Torie Mathis is sharing her 5 easy steps to mastering email marketing without the stress. Don't miss out on this opportunity. Hit that play button now and embark on a journey toward mastering email marketing and learn how to build a list, create engaging emails, and track your results. Yes! No stress, no hassle, just results. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
13:38 10/4/23
Ep. 233 Digital Marketing 101: Content Marketing Tips and Strategies That Actually WORK
Welcome to our game-changing video about Content Marketing Tips and Strategies That actually WORK. In this episode, digital marketing coach Torie Mathis will be sharing the ultimate key to not just reaching but winning over your target audience like never before. She's also got you covered with a treasure trove of proven tips and strategies that are designed to take your content game to the next level.  Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
16:42 9/27/23
Ep. 232 Digital Marketing 101: Automate Your Business in 5 Steps
Do you feel like you constantly work long hours and never get ahead? We hear you! Here are the 5 EASY Steps to Automate Your Business to save time, reduce errors, and boost productivity. Join us as our digital marketing expert Torie Mathis reveals the steps that are simple enough for anyone to follow, and can make a huge impact on your business. So are you now ready to transform your business with automation? Let's go! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
14:28 9/22/23
Ep. 231 Digital Marketing 101: How to Get More Reviews and Improve Your Online Reputation
Every local business wants more reviews, but how do you get them? And how can you make it EASY? In this episode, we're going to discuss the power of reviews. Reviews can have a huge impact on your online reputation and success as a small business owner. By understanding how reviews work and how to get more reviews, you can improve your online presence and drive more traffic to your business. We'll discuss the different ways to get reviews, as well as ways to use reviews to boost your business. If you're looking to improve your online reputation and find ways to drive more traffic to your business, then be sure to listen to this episode! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
12:24 9/20/23
Ep. 230 Digital Marketing 101: The Super Mario Bros Movie - Marketing Lessons From The Mushroom Kingdom
The Super Mario Bros Movie was a smash hit, but the real value comes to what small business owners can learn from this blockbuster movie. We may not have millions to pour into our own marketing strategy, but we can steal Hollywood marketing tactics and use them as marketing lessons for our own success. So what do you say? Let's dive into the Mario Movie's marketing magic and find some marketing tips and tricks from the Mushroom Kingdom. Let's a-go! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
13:46 9/18/23
Ep. 229 Digital Marketing 101: 20 Lead Magnets for Photographers
If you're a photographer looking for ideas on how to promote your work, then check out this video! We'll discuss various lead magnet ideas that will help you connect with potential clients and grow your photography business. Whether you're a professional or a beginner photographer, these lead magnets are perfect for you! A lead magnet is a great way for photographers to attract new clients. If you are not sure how a lead magnet works for a photographer this episode is for you. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and lead magnets are smart for your business. Get smart marketing resources to grow your business at toriemathis.com
15:39 9/15/23
Ep. 228 Digital Marketing 101: Your Guide to A More Successful Small Business Brand
Think Branding is just for big business? Branding is essential to small businesses and perhaps even more important than it is for the big guys. Even though you don't have boatloads of cash like huge corporate businesses, you can benefit and cash in with the power of branding. Listen in on how to brand your small business? Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and branding is smart for your business. Get smart marketing resources to grow your business at toriemathis.com  
11:17 9/13/23
Ep. 227 Digital Marketing 101: What are Long Tail Keywords?
If you're looking to rank better on search engines, check out Long Tail Keywords. Rather than going to the popular, high traffic - high competition keywords, these longer phrases will be easier to rank for and are a good place to start. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and long tail keywords are smart for your business. Get smart marketing resources to grow your business at toriemathis.com
13:00 9/11/23
Ep. 226 Digital Marketing 101: Digital Marketing Secrets for Health Coaches
Are you a health coach looking to increase your online client base and grow your health coaching business? In this episode, I'm going to show you some of the digital marketing secrets that will help you do just that. From email marketing to social media marketing, these skills will help you attract more clients online.  Learn how to create effective email campaigns that will engage and convert your clients, and how to use social media to build relationships and drive traffic to your website. Whether you're a new health coach or an experienced one, these marketing tips will help you reach your business goals! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
14:51 9/8/23
Ep. 225 Digital Marketing 101: How to Use a Digital Magazine for Marketing
Are you looking for a unique way to stand out in your industry and attract more clients?  A digital magazine is probably easier than you think to create and distribute. Let's go over an example of how a service professional could use a magazine in their marketing, in this case, a therapist.  If you've thought of a magazine for your marketing, this is a must listen. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and a digital magazine is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
11:12 9/6/23
Ep. 224 Digital Marketing 101: Build an Email List Fast
If you're ready to get started with Email Marketing, I have 7 list building strategies to grow your list fast. Email marketing has some of the highest ROIs in marketing, so don't think you can just pass on it. Now is the time to start to grow your email list with these easy-to-start email marketing tips. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and email marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
08:13 9/4/23
Ep. 221 Digital Marketing 101: 10 Smart Ways to Build An Email List - Email Marketing for Beginners
If you don't want your email to go right in the trash, you need to grow your email subscriber list the right way. No buying lists. No iPad giveaway. No scrapping off LinkedIn. I have 10 effective ways for your to grow your email list so that you have an engaged list of prospects and fans eager to hear from you and to buy. If you've tried to build an email list and failed, these methods are the ones that will give you the results you want. Email marketing is an essential part of your lead generation and sales strategy, so don't overlook or dismiss this powerful digital marketing strategy. These email list building strategies work! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and email marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
24:13 8/26/23
Ep. 220 Digital Marketing 101: Surprising and Simple Ways to Get FREE Traffic to Your Website
Now is an amazing time to be in business with so many opportunities to get in front of more people than ever before. Especially with so many free traffic sources. Let's dive into 19 ways to get more traffic to your website for free. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and free website traffic is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
17:45 8/25/23
Ep. 219 Digital Marketing 101: 28 High-Converting Lead Magnet Ideas to Grow Your Email List
Some visitors to your website or social media may not be ready to buy just yet, but that doesn't mean you should just let them leave. Offering them a lead magnet entices them to sign up for your email list where you can continue to contact them. This allows you to build know, like, and trust with them, making them more likely to buy when they are ready. Now you don't want to just say, "Hey, sign up for my newsletter!" to get them on your email list, you want to use a quality lead magnet. I have 28 fantastic lead magnet ideas for you to use to get more sign-ups for your email list. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and a lead magnet is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
14:11 8/24/23
Ep. 218 Digital Marketing 101: Powerful Call To Action Secrets You Need To Get More Customers
Want more clients? More subscribers? More sales? A Call to Action (CTA) will get your prospects to do what you want - call, buy, sign up - it's how you get them to take action. We'll go over call to action strategies so you get a higher conversion rate on all your lead generation and marketing assets.  Remember, people are busy and distracted, so be sure to include a call to action that is clear, specific, and compelling in all your digital marketing. Remember, you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and calls to action are smart for your business. Get smart marketing resources to grow your business at toriemathis.com
13:14 8/23/23
Ep. 217 Digital Marketing 101: Chiropractic Marketing Ideas to Attract New Patients
If you're looking to grow your chiropractic practice, then email marketing is the best strategy with the best ROI, and it all starts with a lead magnet. Not sure how a lead magnet can get you more chiropractic patients? Let me dive into 8 great chiropractic lead magnet ideas to grow your business. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and lead magnets are smart for your business. Get smart marketing resources to grow your business at toriemathis.com  
15:38 8/22/23
Ep. 216 Digital Marketing 101: 10 Crazy Effective Email Marketing Ideas
You may know that email marketing is powerfully effective, but coming up with email ideas can be difficult. So I have 10 email marketing ideas you can use to email your list. We will cover, the 10 email marketing ideas, best practices, email marketing tips and tricks, and how to get started. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and email marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
18:32 8/21/23
Ep. 215 Digital Marketing 101: Create A Professional Looking Landing Page in 20 Minutes or Less
Can you build a high-converting landing page in 20 minutes or less without crazy tech skills or boatloads of cash? The answer is YES! You've heard a landing page is a necessity to build your email list, convert more leads, and skyrocket your profits, but kinda sounds like a long, arduous, technical nightmare, right? I want to show you how you can use easy-to-use software to create a high-converting landing page in 20 minutes or less. And this is even if you have no tech skills, no design skills, no coding and it won't take stacks of cash. Are you ready to build a landing page fast? Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and landing pages are smart for your business. Get smart marketing resources to grow your business at toriemathis.com
16:41 8/20/23
Ep. 214 Digital Marketing 101: Local Digital Marketing - How to Get Started
Digital marketing is an amazing opportunity for local businesses to cost-effectively reach more people than ever before. Still, there are some local businesses that shy away from the idea of marketing online, but doing so means missing out on customers, attention, and sales. So let's look at why digital marketing is important for local business and how to get started with digital marketing for your local business! Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and local marketing is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
12:29 8/19/23
Ep. 213 Digital Marketing 101: Top Lead Magnets for Coaches To Get More Clients!
Are you looking for the best way to book more discovery calls, get more coaching clients, and continually fill your calendar with qualified leads? I've tried many lead generation strategies for myself and my coach clients, and the best way to generate new coaching leads is a lead magnet! Let's go over why a lead magnet works so well, what the best lead magnets are for coaches and how to create one. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and lead magnets is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
12:16 8/18/23
Ep. 212 Digital Marketing 101: The 3 Step Restaurant Sales Funnel You Need To Know
So many restaurants went under in 2020, and it didn't have to be that way. The ones that won had digital marketing systems in place and continued their business through the tough times. So many were just not prepared. Now is the time to future-proof your restaurant and put in place marketing systems, not just to attract new customers, but to get more repeat business, more referrals, and more reviews. These digital marketing tactics are NOT just for big business, they are for you too. They are easier than ever, affordable, and can make a huge difference in your bottom line.  I have a proven 3-step funnel system to get you more customers, repeat diners, and more reviews. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and a sales funnel is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
13:08 8/17/23
Ep. 211 Digital Marketing 101: Emojis In Business Guide - How to Look Professional with Emojis
Have you considered using emojis in your business communications and then wondered how appropriate they are to use? We did some digging and discovered the when, why and how to use emojis so you don't look inappropriate and actual communicate better. Yes, there are times when emojis will actually get your message across better, help you stand out and help your audience feel more connected with you. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and looking professional is smart for your business. Get smart marketing resources to grow your business at toriemathis.com
15:31 8/16/23