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CPA Trendlines Podcasts

Exclusive information. Extraordinary insight.See all podcast episodes here: https://cpatrendlines.com/category/podcast/ CPA Trendlines is the world’s only research and advisory service focused solely on the tax, accounting, and finance professions. We use a time-tested, quality-proven, proprietary blend of data, analysis, community, experience, and imagination to produce extraordinary value for our clients. Elite decision-makers from all over the world look to CPA Trendlines for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. You’ll stay more focused, save time, grow revenue in a fast-changing global digital environment, and sleep better at night. Guaranteed. Facts. Figures. Insights. Implications. Here you'll find the data and analysis you can use for your practice and your career, plus exclusive research, insights, and commentary on the most pressing issues and fastest-changing trends. We are dedicated to delivering the actionable intelligence that tax, accounting, and finance professionals need in order to identify and act on emerging issues and opportunities. We specialize in high-quality, concise executive briefings designed to help busy professionals improve their organizations, advance their careers, and enhance their lives. Our reports are relevant, timely, and to-the-point, providing the most essential information, and are digestible often in under an hour. 

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How savvy CPAs are unlocking powerful insights buried in their practice management systems. Plus: Download the slide deck. See all the show notes hereGear Up for GrowthWith Jean CaragherFor CPA Trendlines“What surprised me most isn’t what the data says,” says Michelle Golden River, CEO of Fore LLC, in a new episode of Gear Up for Growth, powered by CPA Trendlines. “It’s that almost every CPA already has it, and it rarely makes it into leadership conversations.” MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines Streaming Network hereRiver tells host Jean Caragher, president of Capstone Marketing, that firms are overlooking powerful insights buried in their own practice management data. River challenges CPA firm leaders to rethink long-held assumptions about growth and sustainability. “There is no reason we should be taking a high volume of low spenders when it’s killing us. It’s ruining our sustainability chances,” she says.River leaves three big takeaways for CPA firms. 

4/17/26 • 42:31

The 2026 MOVE Project aims to turn caregiving challenges into actionable insights for firms.Accounting ARCWith Liz Mason, Donny Shimamoto, and Byron PatrickCenter for Accounting TransformationAs accounting firms continue to grapple with talent shortages, retention challenges, and evolving workforce expectations, a growing segment of professionals is quietly carrying an additional burden — one that rarely shows up on a balance sheet. MORE Accounting ARC: Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech |  Recognize When You Need to Recharge Before You Burn Out | Valuing More Than the Balance Sheet | Accounting’s “Untalked-About” Frontier | Why Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC They are caregivers.In the latest episode of Accounting ARC, Donny Shimamoto, Byron Patrick, and Liz Mason turn their attention to the 2026 Accounting MOVE Project — and the professionals it aims to better understand and support. This year’s emphasis: the “sandwich generation” and others balancing careers with caregiving responsibilities. The topic reflects a broader shift in how the profession defines talent, productivity, and success — and raises questions about whether traditional firm structures are keeping pace with reality.

4/16/26 • 50:48

Effective leaders create connection, recognizing that human-centered leadership is critical.MOVE Like ThisWith Bonnie Buol RuszczykFor CPA Trendlines ResearchIn this episode of MOVE Like This, Bonnie Ruszczyk is joined by Lisa Fitzgerald, Chief Human Resources Officer at Eide Bailly, for a conversation about talent, leadership, and what it takes to build workplaces where people actually want to stay. With nearly two decades at the firm and a career spanning manufacturing, technology, and professional services, Fitzgerald brings a practical, people-centered lens to some of the profession’s biggest challenges. MORE MOVE Like This | MORE CPA Trendlines Streaming Network One issue keeping Fitzgerald up at night is the accelerating impact of AI on the accounting workforce. While Eide Bailly is approaching AI adoption thoughtfully and seeing real productivity gains, Fitzgerald is just as focused on the downstream effects, particularly how the conversation around AI may influence students deciding whether accounting feels like a “safe” career choice. With firms still recovering from talent shortages, she sees a real risk that fear and uncertainty could deter future professionals before they even enter the pipeline.

4/15/26 • 34:40

Freedom comes from systems.Full show notes hereThe DisruptersWith Liz FarrFor CPA TrendlinesSharrin Fuller isn’t your typical accountant. For one, she’s not a CPA. She doesn’t have an accounting degree. She didn’t even go to college. But despite lacking what most consider the usual credentials and following “the most unconventional and broken path possible,” she managed to build and sell two successful accounting firms. Fuller recounts this story in her new book, Unfollow the Rules: The Messy Truth About Burnout, Bad Decisions, and Building Until It Works. MORE DISRUPTORS: Candy Bellau: The $350 Pricing Mistake that Nearly Broke this Boutique Firm | Poe: What P.E. Really Wants from Firms | The Disruptors  | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-Inflicted | | Rampe: Build a Roadmap Even When the Road’s Not There | Chang: Killing SALY, One Agent at a Time |MORE CPA Trendlines Streaming NetworkFuller wrote the book to help entrepreneurs see behind the social media images of success. “All you see are their wins and their glorified wins, but you don’t know what it took to get them there,” she explains. Her book was originally intended to be a how-to guide, but halfway through the process, she changed her mind. “I don’t want to write this book telling people this is how you should do it,” she explains. “I needed to be vulnerable so people could understand how I got to the point that I got to.” 

4/14/26 • 48:08

What It Means for Next Phase of Artificial Intelligence in Accounting.Full show notes hereBy Seth FinebergFor CPA Trendlines Research“Managing partner-in-residence” is not a standard role in accounting, and that was the first point of friction when Kenji Kuramoto was asked to explain his new job at Basis, the accounting AI agent company. What does that actually mean?The answer goes beyond one hire. It points to a shift now underway in accounting: artificial intelligence is moving out of experimentation and into operations, and firms are not yet prepared for what that requires.MORE Kenji Kuramoto: Behind Sorren’s Roll-Up: $170 Million, 1,000 Employees, 85 Partners | Kenji Kuramoto: Rules? What Rules? | Getting Real: Accounting Tech Decisions You Need to Make TodayBasis, at getbasis.ai, says that Kuramoto, founder of cloud pioneer Acuity, joined full-time to help firms transition to AI-enabled operations, working directly with customers and shaping the product. The company made clear this was not a symbolic role. “Kenji isn’t here to advise from the margins,” CEO Matthew Harpe says. “He’s a full-time member of this team… creating the product with us.” Kuramoto is embedded with the company, not observing from the outside.READ MORE > > >  

4/10/26 • 22:43

Internships, leadership roles, and networking accelerate success for accounting students...Plus 20 Key Takeaways!Student-Led ConversationsWith Chayton FarleeCenter for Accounting TransformationWhat if the difference between a “typical” accounting student and a standout future professional isn’t GPA, but initiative?That’s the underlying theme of this episode of Student-Led Conversations, where host Chayton Farlee sits down with fellow accounting student Noah Brabble for a candid, high-energy discussion on leadership, internships, and what it actually takes to build a career before graduation. MORE SLC: Will AI Make Students Better Learners — or Just Faster Workers? | Why the Next Generation May Be Accounting's Greatest Competitive Advantage | Students Redefine Career Readiness | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Royalties, Residuals, and Reality Checks | ARC-SLC  This isn’t a conversation about theory. It’s a real-time look at what today’s students are doing—and what others should be doing—to get ahead.Whether it’s pursuing internships, stepping into leadership roles, or building a professional presence online, the students who take action early are the ones who create momentum.As Brabble puts it, success later is often a reflection of what you invest now.Because the future of the profession isn’t waiting. And neither are the students shaping it.

4/9/26 • 39:27

Illinois CPA Society CEO lays out the three big challenges.Full show notes hereGear Up for GrowthWith Jean CaragherFor CPA Trendlines“What got you to this point is not going to be what gets your firm to its next major milestone,” says Geoffrey Brown, president and CEO of the Illinois CPA Society.MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines Streaming Network here“Be flexible. Be nimble,” he tells Jean Caragher in this episode of Gear Up for Growth. “Surround yourself with the right people and take advantage of opportunities that help you lead into the future.” Brown outlines the forces reshaping public accounting and the leadership mindset required for the future.Top Takeaways How Private Equity Is Forcing Firms to Rethink Everything The New Skills Needed for the Advisory Future Why Demographics Are the Profession’s Biggest Challenge

4/6/26 • 28:39

MVP culture, investor pressure, and marketing—not product quality—often decide winners.Accounting ARCWith Liz Mason and Byron PatrickCenter for Accounting TransformationThe accounting technology market looks crowded from the outside. New tools launch every month. Conference expo halls overflow with promise. And artificial intelligence is accelerating everything. But beneath that surface, the economics of building accounting technology tell a more complicated story—one shaped as much by venture capital and sales pressure as by innovation itself.  MORE Accounting ARC: Recognize When You Need to Recharge Before You Burn Out | Valuing More Than the Balance Sheet | Accounting’s “Untalked-About” Frontier | Why Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC  In the latest episode of Accounting ARC, Byron Patrick, CPA.CITP, and Liz Mason, CPA, step back to examine how the industry got here—and where it is likely headed next. 

4/2/26 • 28:18

Why chasing a number won’t solve clients’ financial anxiety—and what advisors should focus on instead.Full show notes hereWith Rory Henry CFP®, BFA™For CPA TrendlinesThe Holistic Guide to Wealth ManagementWhen advisors think about financial planning, numbers, projections, and optimization strategies are what typically come to mind. But in a recent podcast conversation with me, Carl Richards challenged that assumption, arguing that the real work of planning begins with having a meaningful dialogue about money.  MORE Rory Henry | MORE The Holistic Guide to Wealth Management | MORE CPA Trendlines Streaming NetworkAs Richards described his latest book, Your Money: Reimagining Wealth in 101 Simple Sketches, the goal is not to provide answers, but to spark better questions. “The book is just a means to an end,” Richards said. “What I care about is that it starts [better] conversations about money.” 

3/31/26 • 38:51

Sponsored by The True Adviser: Buy now | Learn moreBig 4 TransparencyWith Dominic Piscopo, CPAFull show notes hereDecimal CEO Matt Tait joins Dominic Piscopo to explain why his CAS firm is franchising its playbook, how it drives 50%-plus margins with queue-based delivery and daily book maintenance, and why private equity may accelerate – not kill – entrepreneurship in accounting.MORE Dominic Piscopo | MORE CPA Trendlines Streaming NetworkTait says the biggest accounting story right now isn’t just AI, it’s the industry’s next operating model.On the Big 4 Transparency, Tait says Decimal started as a “different” CAS and bookkeeping firm while simultaneously building an internal operating system for running a modern accounting shop. In under six years,

3/29/26 • 36:29

Accounting VoicesWith Rob BrownSponsored by The True Adviser: Buy now | Learn moreIf you feel like your accounting firm has become unpredictable, you are not imagining it. The ground is moving under your feet. People who spent years feeling stable and secure are suddenly unsettled. Partners are leaving. New leaders appear from nowhere. Titles change. Policies change. Strategies change. And no one explains why.MORE Accounting Voices with Rob BrownMORE CPA Trendlines Streaming NetworkRight now, the accounting profession feels like someone picked up the entire industry, shook it hard and said, "Good luck." Private equity is buying firms. National groups are rolling up mid tiers. Regional firms are merging into larger firms. Advisory practices are being carved out. Tax teams are being shifted. Audit is being restructured. And firms everywhere are rewriting their business models in real time.

3/29/26 • 15:30

And why culture matters more than ever.Full show notes here Gear Up for GrowthWith Jean CaragherFor CPA TrendlinesSponsored by The True Advisor:  Buy now | Learn moreAlan Whitman isn’t trying to build a better CPA firm. He’s trying to replace it.At Nichols Cauley, the former Baker Tilly CEO is recasting the traditional accounting practice as a “financial services company”—a structure that blends tax, insurance, risk, and transaction advisory into a single, continuous client relationship.MORE ALAN WHITMAN: PE Deal Tracker Update: Alan Whitman Plants a Flag in the Private Equity Landscape | Breaking the Mold with PE Backing | Build Culture on ‘Progress,’ Not Change | Moss Adams-Baker Tilly Merger: Bigger Isn’t Better. Better Is Better.| Unlocking the Secrets to Smart Growth MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines streaming videos and podcasts hereThe goal, he tells Jean Caragher in this episode of Gear Up for Growth, is not to expand services around the edges, but to collapse them into one integrated model designed to “manage, protect, and grow” client wealth in a recurring loop.The shift reflects a broader rethinking across the profession, in which private equity capital, client demand for one-stop advisory services, and advances in AI are pushing firms beyond the partnership model that has defined accounting for decades.Having previously led transformational growth at Baker Tilly, Whitman rejects the notion that rapid growth damages culture.“That’s hogwash,” he says. “Culture comes down to one word: trust.”

3/28/26 • 37:35

A near-tragedy sparks a critical conversation on business continuity, risk, and responsibility in accounting firms.Accounting ARCWith Liz Mason, Byron Patrick, and Donny ShimamotoCenter for Accounting TransformationBusiness continuity planning often lives in the realm of “someday.”Until it doesn’t.In the latest episode of Accounting ARC, hosts Donny Shimamoto, CPA.CITP, CGMA; Byron Patrick, CPA.CITP; and Liz Mason, CPA, tackle a topic many professionals avoid: what happens when the unexpected actually happens.The conversation opens not with theory, but with a moment that makes the stakes unmistakably real. MORE Accounting ARC: Recognize When You Need to Recharge Before You Burn Out | Valuing More Than the Balance Sheet | Accounting’s “Untalked-About” Frontier | Why Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC  Mason, CEO of High Rock Accounting, recounts a recent skiing accident in which she fell roughly 200 yards and collided with a tree at high speed. She survived with a broken leg—but the incident forced a sobering question: What would have happened to her firm if she hadn’t?

3/26/26 • 38:37

Success breeds complacency – and obsolescence.Full show notesThe DisruptorsWith Liz FarrSuccess, long the defining strength of U.S. accounting firms, is fast becoming their most dangerous liability, according to Oz Demirdovan, a PKF executive with a global portfolio.Flush with steady profits, deep client rosters, and decades of compliance-driven demand, many firms see little reason to change—just as the ground beneath them shifts, Demirdovan tells Liz Farr in this episode of The Disruptors.MORE DISRUPTORS: Candy Bellau: The $350 Pricing Mistake that Nearly Broke this Boutique Firm | The Disruptors | Poe: What P.E. Really Wants from Firms | The Disruptors  | Blake Oliver: Build a Biz that Runs Without You | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-InflictedMORE CPA Trendlines Streaming NetworkThe paradox is stark: the very stability that built the profession now insulates it from the urgency to adapt, leaving some of its most successful players at greatest risk of falling behind.Ozgur Demirdoven has worked in accounting worldwide, spending more than five years at Allinial Global. From his perspective, the most striking difference between accounting in the U.S. and the rest of the world isn't just our complex regulatory environment. 

3/26/26 • 55:09

How To Decide If Public Accounting Is Still Right For You.Full show notesAccounting VoicesWith Rob BrownYou know a profession is under pressure when strangers online ask the same question every week. And in accounting, right now, that question is this. Should I leave public accounting?MORE Accounting Voices with Rob Brown | MORE CPA Trendlines Streaming NetworkIt shows up constantly on our YouTube channel. People write things like. I cannot survive another busy season. Is it normal to feel like this job is crushing me? I love accounting, but I hate public accounting. Does it ever get better, or do I need to escape?

3/24/26 • 17:41

Too many potential clients, not enough staff or capacity.Full show notes hereGear Up for GrowthWith Jean CaragherFor CPA Trendlines“CAS is kicking CASS right now,” says Kane Polakoff, principal and CAS practice leader at CohnReznick, in the new episode of Gear Up for Growth, hosted by Jean Caragher, president of Capstone Marketing. “It’s on fire, especially over the last five or six years. The demand is incredible, but the key is having a strong delivery mechanism and the right capacity to provide real value to clients.” MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines Streaming Network

3/23/26 • 32:42

Educators explore ethics, creativity, critical thinking and the future of learning in an AI-powered world.Student-Led ConversationsWith Harshita MultaniCenter for Accounting TransformationArtificial intelligence is no longer a future issue in education. It is already shaping how students study, how teachers prepare lessons, how universities think about access and admissions, and how employers evaluate readiness for the workforce. MORE SLC: Why the Next Generation May Be Accounting's Greatest Competitive Advantage | Students Redefine Career Readiness | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Royalties, Residuals, and Reality Checks | ARC-SLC  In this episode, host Harshita Multani, a Center for Accounting Transformation intern and Indiana high school business student, leads a thoughtful discussion on AI in education with Markus Ahrens, Ph.D., CPA, CGMA, FMAA, of the American Accounting Association, and David Wood of Brigham Young University.What makes this conversation stand out is not just the topic. It is the perspective.

3/19/26 • 47:19

Paying attention to personal stress signals can help professionals recharge before fatigue turns into burnout. Accounting ARCWith Liz Mason, Byron Patrick, and Donny ShimamotoCenter for Accounting TransformationIn accounting, exhaustion does not always look dramatic. Sometimes it looks like irritability. Sometimes it looks like staring at a spreadsheet that suddenly makes no sense. Sometimes it looks like mental fog, poor focus, a mild headache, or the sense that even small decisions take too much effort.  MORE Accounting ARC: Valuing More Than the Balance Sheet | Accounting’s “Untalked-About” Frontier | Why Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC  In the latest episode of Accounting ARC, hosts Donny Shimamoto, CPA.CITP, CGMA; Byron Patrick, CPA.CITP; and Liz Mason, CPA, take on a subject that lands close to home for many professionals, especially during demanding stretches of work: how to recharge when the pace is relentless and the pressure does not let up.

3/12/26 • 34:29

Understanding a company’s history, leadership, and future matters as much as financial statements.Accounting ARCWith Donny ShimamotoCenter for Accounting TransformationDonny Shimamoto, CPA.CITP, CGMA, opens a recent episode of Accounting ARC with a simple question: How do you value a business when the numbers tell only part of the story?His guest, Baria Jaroudi, a Houston-based director in BDO’s business valuation and advisory practice, says valuation work requires more than reviewing financial statements. It requires understanding how owners built the business, where cash flow comes from, and what risks and assumptions shape a credible and defensible value — especially in family law and divorce matters, where the stakes can run high. MORE Accounting ARC: Accounting’s “Untalked-About” Frontier | Why Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC  “I like to think of myself as someone who brings clarity and calm in moments that can otherwise feel overwhelming,” Jaroudi says.Shimamoto, founder and managing director of IntrapriseTechKnowlogies LLC and founder and inspiration architect for the Center for Accounting Transformation, says that role reflects a core purpose of the profession: accountants deliver peace of mind. In Jaroudi’s work, that means translating complex analysis into conclusions clients can understand — and conclusions that can withstand scrutiny.

3/5/26 • 29:52

Small Firm Success Requires Intention, Focus, and CommunityFull show notes hereGear Up for GrowthWith Jean CaragherFor CPA Trendlines“Small firm practitioners need to remember that they are in the driver’s seat,” says Stephanie Otero, vice president, Small Firm Advocate at the AICPA, in this episode of Gear Up for Growth with Jean Caragher.MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines streaming videos and podcasts here“They have the power to intentionally design a practice they enjoy, and that truly works for them,” Otero says.Intentional practice design emerges as a central theme, with Otero emphasizing that burnout often stems from trying to serve too many clients and offer too many services. By clearly defining ideal clients and focusing on work they enjoy, small firm owners can create more sustainable and rewarding practices.

3/4/26 • 30:20

AI Won’t Replace Accountants. Instead, It Will Rewire the Business Model.FULL show notes hereBig 4 TransparencyWith Dominic Piscopo, CPAJody Padar, widely known as “The Radical CPA” and author of Radical Pricing, argues the future of accounting won’t be won by automation alone, but by a business model shift that elevates human judgment, advisory, and client relationships.MORE Dominic Piscopo | AI | Pay & Compensation | MORE CPA Trendlines Streaming NetworkIn the new episode of the Big 4 Transparency Podcast, Padar joins host Dominic Piscopo to trace her path from early cloud-firm pioneer to venture-backed operator and to explain why her newest venture, Xcel Labs, is focused on training CPAs to think and lead differently in an AI-first world. Xcel Labs’ Navi aims to build empathy and leadership at scale.

3/2/26 • 43:17

Young professionals bring adaptability and media literacy that firms need in an AI-driven era.Student-Led ConversationsWith Arpan Grewal Center for Accounting TransformationStudent-Led Conversations opens its second season with a conversation that reflects a larger shift underway in the accounting profession: rapid technology change, accelerating adoption of artificial intelligence tools, and an increasing push to bring younger voices into the discussion. Arpan Grewal, a Center for Accounting Transformation intern and business student in Indiana, welcomes Liz Mason, CPA, CEO of High Rock Accounting, as the first guest of Season 2. Grewal describes the discussion as “full circle,” noting Mason is among the first professionals she interviewed when Student-Led Conversations launched last year.  MORE Accounting ARC: Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone | Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure Mason, a co-host of Accounting ARC, argues the profession is no longer talking about incremental change. It is, she says, in the early stages of something much larger. The word that continues to surface for her is “revolution.” 

2/26/26 • 42:23

The Collaboration Room turns online peer networks into practical tools for pricing strategy, tax planning, succession, and psychological safety.Sponsored by The Balanced Millionaire: The Advisor Edition by Dr. Jackie Meyer | See Today’s Special OfferFull show notes hereThe DisruptorsWith Liz FarrBefore they co-founded The Collaboration Room, Rebecca Driscoll and Mike Sylvester, CEO of SBS CPA Group, had both been helping accountants with challenges on an informal basis. “It felt kind of like disorganized, and we just needed one place,” Driscoll explains.IN THIS EPISODE: The Collaboration Room | Brenda Cannon | Mike Sylvester | SchedulEase | Take Your Life Back Tax Pro Community | Tax Retreat |After Brenda Cannon, co-founder of Cannon & Associates and founder of SchedulEase and the Take Your Life Back Tax Pro Community, connected them, they spent months testing ideas, questioning assumptions, and allowing the concept to grow organically before launching in the fall of 2024. “It doesn’t have to be perfect, and we’ll let it evolve and see what it becomes,” Driscoll says.  Driscoll and Sylvester “are completely different people from completely different planets,” Driscoll notes. She’s a Millennial. He’s a Boomer. She lives in Charlottesville, VA. He’s in Fort Wayne, IN.  “Even to the extent of: I’m on Team Waffles, and he’s on Team Pancakes. We can’t even agree on breakfast.”While she initially wondered whether the generational and other differences would be a problem, Driscoll has learned “that partnering with someone who is very different from you can be incredible, because the character flaws that I have, he doesn’t have.”  Their generational diversity also serves the larger purpose of modeling collaboration across age groups. “It’s so important for the younger generation and the older generation to be in a room together talking about accounting,” Driscoll explains.  The Disruptors _Ep 133

2/24/26 • 72:05

Rural communities offer meaningful work — and a chance to build a practice on purpose. Accounting ARCWith Donny ShimamotoCenter for Accounting TransformationIn an era when private equity rollups and “bigger is better” narratives dominate accounting headlines, Donny Shimamoto, CPA.CITP, CGMA, returns to a quieter question: What does it look like to build a firm — and a career — around serving the places that rarely get the spotlight?  MORE Accounting ARC: Why Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC  In this episode of Accounting ARC, Shimamoto sits down with two practitioners who live that reality every day: Shayna Chapman, who runs a practice rooted in a small Ohio community, and Mohan Chirumamilla, who serves clients across Omaha, Nebraska, and Columbia, Missouri. Their conversation is part practical playbook, part gut-check — and it lands on a message that feels increasingly urgent for the profession: small towns still need sophisticated accounting, and accountants still need work that feels meaningful. 

2/20/26 • 39:25

As AI automates compliance, value shifts to measurable outcomes and client aspirations.Full show notes hereGear Up for GrowthWith Jean CaragherFor CPA TrendlinesAuthor and strategist B. Joseph Pine II urges accounting firm leaders to confront a fundamental question: What business are you really in?MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines videos and podcasts hereAccording to Pine, the profession is approaching a critical inflection point as the global economy moves beyond goods, services, and even experiences, into what he calls the transformation economy.“You use experiences as a raw material to guide people to change, to help them achieve their aspirations,” Pine tells Gear Up for Growth host Jean Caragher, president of Capstone Marketing. This shift, he explains, requires firms to move beyond simply delivering accounting work efficiently to helping clients achieve meaningful, measurable change.Gear Up For Growth Ep 58 - Joe Pine

2/19/26 • 30:07

How to reset pricing, rebuild margins, and stop “helping” clients into bankruptcy.Full show notes hereThe DisruptorsWith Liz FarrCandy Bellau didn’t set out to build a firm that could operate without her. But her hand was forced when her mother became ill. “I kept dropping the ball at my own company and my team, the long-term members kept picking it up, and slowly but surely, they just absorbed the client work I was doing,” Bellau recalls. MORE DISRUPTORS: Blake Oliver: Build a Biz that Runs Without You | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-Inflicted | Carroll: When One Person Can Break the Firm |  Rampe: Build a Roadmap Even When the Road's Not There | Her team at Kramerica Business Solutions not only maintained the business but made it better. “They did things that were so much better, and they looked out for me,” Bellau says.  Bellau’s transition from operator to owner came at a pivotal moment. After working nonstop since age 14, Bellau found herself at 56 needing a change. “I don’t even know who I am. I don’t know what I like. I don’t have any interest outside of work and tasks that have to be done at home," she explains. So she took art classes, improv classes, wrote a book, and launched the Unbalanced Podcast with Sam Hallburn.Disruptors Ep 132

2/18/26 • 63:40

Ex-Baker Tilly CEO takes helm at a new “category” of CPA firm.By Rory Henry CFP®, BFA™For CPA TrendlinesFull show notes hereWhen CPA firms talk about growth, the conversation often centers on acquisitions, headcount, or revenue targets.But Alan Whitman, the ex-Baker Tilly CEO and newly named CEO of a private-equity-backed hybrid, says sustainable growth requires something deeper: clarity of strategy, shared language, and systems that enable people to perform at scale.MORE Rory Henry and The Holistic Guide to Wealth Management | Holistic Guide to Wealth Management

2/16/26 • 38:19

Learn how easily pros tie well-being to success—and how fear of failure can distort self-worth. Accounting ARCWith Byron Patrick and Donny ShimamotoCenter for Accounting TransformationBusy season may still be a days out, but the stress response already starts to hum for a lot of accounting professionals — the calendar fills, the inbox tightens, and the margin for error feels like it shrinks to a sliver. In the latest Accounting ARC, Donny Shimamoto, CPA.CITP, CGMA, and Byron Patrick, CPA.CITP, take that reality head-on with a surprisingly practical lens: modern stoicism.  MORE Accounting ARC: The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC  They start by naming the misconception most people bring to the word “stoic” — that it means emotionless, rigid, “stone-faced.” Shimamoto, founder and managing director of IntrapriseTechKnowlogies LLC and founder and inspiration architect for the Center for Accounting Transformation, admits that’s how he learned it, too: a kind of unfeeling resilience. But the article that sparks the episode — a Psychology Today piece on the science of stoicism — reframes it as something more useful (and more human): a set of attitudes and behaviors linked with resilience, lower anger and higher life satisfaction.  

2/12/26 • 41:49

Expanding access while maintaining rigorous standards. Gear Up for GrowthWith Jean CaragherFor CPA TrendlinesFull show notes here “This legislation has real consequences – positive consequences – for the health of firms, corporate accounting departments, and the broader economy,” says Aiysha “AJ” Johnson, CEO and executive director of the New Jersey Society of CPAs, during her appearance on Gear Up for Growth with Jean Caragher of Capstone Marketing. “I like to think that we’re opening doors.”More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth | More CPA Trendlines videos and podcasts hereJohnson highlights New Jersey’s new legislation signed by Governor Murphy, creating an additional pathway to CPA licensure, a move designed to expand access while maintaining rigorous standards.

2/7/26 • 29:04

Label intent, clarify tone and choose the right channel so feedback lands as coaching, not conflict.Accounting ARCWith Liz Mason, Byron Patrick, and Donny ShimamotoCenter for Accounting TransformationLeaders in accounting do not need to choose between being “nice” and being effective.In this ARC episode, Donny Shimamoto, CPA.CITP, CGMA; Byron Patrick, CPA.CITP; and Liz Mason, CPA, make the case that the best bosses aim for something tougher — kindness with clarity.The conversation starts with a story familiar to anyone who has ever hovered over the “Send” button on a difficult message.  MORE Accounting ARC: Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone |  Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn't Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC  Mason, founder and CEO of High Rock Accounting, recalls proposing a conference talk with a deliberately provocative title — a reminder that most professionals feel the tension between holding the line and keeping the peace. The point, she says, is not to sanitize reality. It is to learn how to hold people accountable without turning it into a personal attack.

2/5/26 • 34:13