Show cover of B2B Marketing and More With Pam Didner

B2B Marketing and More With Pam Didner

Do you want to fulfill your true marketing potential or continue to do your B2B marketing jobs better? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and an award-winning B2B sales and marketing speaker, Pam emphasizes that marketing should leverage sales as another marketing channel, and sales should use marketing as a hidden salesforce. In other words, you need to learn to connect different digital marketing and sales dots! In each episode, Pam shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rock star. Take a listen! Pam is a fun speaker who appears at many marketing conferences, and she offers private workshops and training as well. Visit https://pamdidner.com/speaking/ to learn more. Additionally, she offers a variety of B2B marketing consulting services. See the list of services Pam offers on the services tab at https://pamdidner.com/ #b2Bmarketing #marketingplan #accountbasedmarketing #salesenablement #contentmarkting #marketingcoach

Tracks

226 - ft. Agnes Fotino O'Connell: How To Align Sales and Marketing for Demand Generation Success
Welcome to another episode of B2B Marketing and More with Pam Didner. I haven’t done a lot of episodes lately. That’s because I was busy writing a novel! Yes, I’m writing a novel. I will tell you more little later in a different episode. However, for this episode, I have a special guest for you, Agnes Fotino O’Connell, a Director of Sales Operations & Demand Generation for HMI Performance Incentive. We met at the B2BMX Conference in February. Agnes came to my workshop, and we hit it off right there. At that time, I was talking about sales enablement. Agnes told me that’s something she’s been doing for quite some time now. So, I invited Agnes to my podcast to talk specifically about a couple of things: how to better support sales and how to align sales and marketing for demand generation success.
20:34 3/24/23
225 - Ask the Experts: Better Ways to Innovate, Market and Close the Deal
A big hello from Raleigh, North Carolina, and welcome to another B2B Marketing & More episode! For this final episode of 2022, I will highlight some episodes I think are especially helpful for my B2B peeps and listeners. So let’s get started! Since I love to travel, I thought I’d take you on a trip with me today. It’s a sales journey, but this includes some special stops. At each stop, an expert guest from this year will share tips and tricks to help you improve your sales and marketing chops and reach more ideal customers. In this episode: Carla Johnson is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, Carla breaks down the process that the world’s most prolific innovators use to consistently develop great ideas. AJ Wilcox specializes in paid ads for LinkedIn. AJ is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. Ryan Staley is a sales professional, the CEO and the founder of Whale Boss. Ryan is a fantastic, high-performance salesperson who helps founders and revenue leaders implement 7 and 8 figure sales operating systems in less than three months. Erika Heald is a founder and the lead consultant at Erika Heald Marketing Consulting, Fractional Content Marketing Leader, and Executive Ghostwriter. Through her work, Erika helps many SaaS startups. ------------------ If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
20:02 12/15/22
224 - ft. Chris Carr: Improve Your Digital Marketing with Programmatic Advertising
Welcome to another episode of B2B Marketing & More with Pam. My guest today is Chris Carr, founder and CEO of the digital marketing agency Farotech. Tune in to learn how to boost content promotion, and improve your digital marketing with programmatic advertising. ------------------ If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
19:56 10/11/22
223 - ft. Tracy Niehaus: 8 Steps to Creating a Solid Account-Based Marketing Strategy
Welcome, and thank you for listening to B2B Marketing and More with Pam. My guest today is Tracy Niehaus. Tracy is the board member for MPro, Marketing Professionals in MHI Association and MHI for Material Handling Industry Association. She is also a Senior Marketing Director for Vanderlande, a Dutch company with a 75-year history. In this podcast episode, Tracy shares important steps to help you create an account-based marketing strategy. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
26:39 9/27/22
222 - ft. Jeremy Shere - B2B Podcasting: Another Content Marketing Channel for Marketers
Welcome to another B2B Marketing and More episode. My guest is Jeremy Shere. He is the founder and CEO of Connversa Podcasting and the host of the B2B Content Show. Jeremy is an expert in this field and has been doing podcasting for a long time. Today we talk about the do’s and don’ts of B2B podcasting and how to showcase value add if you want to use a podcast as a content marketing channel. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
16:03 9/20/22
221 - ft. Stacey Danheiser: Top B2B Marketing Competencies to Boost Your Career
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam.  Today I have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and a host for Soar Marketing Society, a community on Mighty Network. So if you are interested in joining, check that out. Stacey has worked with many companies simultaneously, being in the CMO positions. Now, she is a mentor and has also created many marketing training programs for B2B Marketers. Today we talk about top B2B marketing competencies. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
25:04 8/23/22
220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course
A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops. That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?  In today’s episode, I will: Cover the differences between the two Give specific examples of when to use ICP and buyer personas So, what are the differences between ICP and Buyer Personas?  ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
06:26 7/26/22
219 - ft. Christina Del Villar: Communicating Marketing to the C-Suite: From Objectives to ROI
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today. Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth. Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tends to be very complicated, and many marketers have a hard time helping their C-Suite understand marketing’s impact. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
25:49 7/19/22
218 - SOLO: Quick Guide To Emotional Intelligence in the Workplace
A big hello from Raleigh, North Carolina. For this SOLO episode, I want to address an important question, but it’s not something discussed widely. That’s right, today’s question is how to improve your emotional intelligence. In this episode, I will answer questions like: What is emotional intelligence? Why is it important? What can you do to improve it? ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
09:09 7/12/22
217 - SOLO: 4 Tips To Overcome Imposter Syndrome and Boost Your Career
A big hello from Raleigh, North Carolina. In this B2B Marketing and More episode, I want to address an important question – how to overcome imposter syndrome. Growing up, I always wanted to be someone else. It took me a long time to overcome my imposter syndrome. Now I want to share with you what I did so that you can be your unique self with complete confidence. Here are four tips to overcome imposter syndrome and boost your career. If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
08:27 6/28/22
216 - ft. AJ Wilcox: Practical Tips for Running LinkedIn Ads
A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more with Pam. I have an exceptional guest, AJ Wilcox. AJ specializes in paid ads for LinkedIn. He is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. Here are practical tips for running LinkedIn ads. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.
26:06 6/14/22
215 - ft. Robert Rose: The Myth of the Empowered Buyer
Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. I have a very good friend joining me, Robert Rose, Chief Strategist of Content Marketing Institute. Robert and I have known each other for at least, I would say, 10 years. Today, we are going to talk about our favorite topic - the B2B buyers. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
19:34 6/7/22
214 - SOLO: How To Navigate the (Not So) Big and Scary Martech Stack
A big hello from Raleigh, North Carolina. In today's episode of B2B Marketing & More, I explain how to set up an efficient and cohesive Martech stack. I'll guide your thinking approach and break down key steps that you can take to tackle this hairy issue. Here's what you need to do to navigate martech stack. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
08:55 5/24/22
213 - ft. Erika Heald: How to Build B2B Thought Leadership
Hello, and welcome to another episode of B2B Marketing & More. I have a special guest today: Erika Heald. She's a founder and the lead consultant at Erika Heald Marketing Consulting, where she helps a lot of SaaS startups. Today we talk about B2B thought leadership in the context of B2B marketing specifically. What makes it essential for marketers and companies, and why do they need to be aware of generating thought leadership. Tune in to learn how to build B2B thought leadership. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
25:50 5/17/22
212 - ft. Janet Driscoll Miller: Data-First Marketing: A Modern Approach to Data-Driven Business
Welcome to another episode, B2B Marketing & More. I have an exceptional guest today: Janet Driscoll Miller. Janet is the author of Data-First Marketing, President and CEO of Marketing Mojo. Today Janet shares data-first marketing tips and how to put data at the beginning of what businesses need to do. Learn more about a modern approach to data-driven business. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
22:55 5/10/22
211 - SOLO: How to Enable Sales and Marketing Alignment Within an Enterprise
A big hello from Raleigh, North Carolina. In today's B2B Marketing & More episode, I'll answer the following question: What's the best way to integrate sales and marketing efforts within a large company? After this episode, you will think about alignment differently and have some actionable ideas as to how you should approach this challenge. Here's how you can enable sales and marketing alignment in an enterprise. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
08:23 5/3/22
210 - SOLO: How To Build Better Communication With Your Sales Team
A big hello from Raleigh, North Carolina. It's time for another solo episode. Today's topic is about building better communication with sales and setting clear expectations. After listening to this episode, you'll know exactly what you need to do to navigate the process easily. Learn how to build better communication with your sales team. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.  You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
07:26 4/19/22
209 - ft. Darrell Alfonso: How Marketing Automation Empowers the Next-Gen Marketers
Hello, and welcome to another episode of B2B Marketing & More. I have a return guest this time: Darrell Alfonso, a global marketing operations manager at Amazon Web Services, martech instructor and speaker. I interviewed Darrell back in 2020, about marketing automation and what makes it a must-have for modern marketers. Obviously, many things have changed in the past one and a half years. So I invited Darrell back, and we're going to have a little chat about marketing automation and some of his changes in both professional and personal life. Tune in to learn how marketing automation empowers the next generation of marketers. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
28:45 4/5/22
208 - SOLO: The Fundamentals of Product Positioning
Hello from Raleigh, North Carolina. It's time for my monthly solo episode. Today I want to talk about the fundamentals of product positioning. It's not a popular topic, but marketers need to understand what must be done to position their products. My product positioning tips will help you with content marketing, copywriting for social media, understanding your products, and overall marketing communications. Here are the fundamentals of product positioning. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
13:13 3/29/22
207 - ft. Kayla Graham: Sales and Marketing Alignment for Startups
A big hello from Raleigh, North Carolina and welcome to another episode of B2B Marketing & More. Today I have a special guest - Kayla Graham. Kayla is the Operations Manager, wears multiple hats and is responsible for a company called Content Callout. She also does a lot of day-to-day internal operations, covering external-facing operations at the same time. Our key focus in this episode is on startups, marketing and sales alignment, and how to optimize it for startup companies Learn more about sales and marketing alignment for startups. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
28:25 3/15/22
206 - ft. Vidhya Ravi: Marketers, Get to Know Your UX Designers
Welcome to another episode of B2B Marketing & More with Pam! Meet my guest, Vidhya Ravi, a UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago. In this episode, Vidhya will share how her diverse background in marketing and strategy helps shape her perspective and work in UX research. Here's why marketers need to know their UX designers. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
27:34 3/8/22
205 - ft. Ryan Staley: Essential Qualities of a High-Performing Salesperson
A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is a sales professional, Ryan Staley, the CEO and the founder of Whale Boss. Ryan is a fantastic and high-performance salesperson, he helps founders and revenue leaders implement 7 and 8 Figure sales operating systems in less than 3 months. Today, we talk about the essential characteristics of effective salespeople. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
19:08 3/1/22
204 - ft. Carla Johnson: How to Encourage Innovation in Your B2B Business
A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, Carla breaks down the exact process that the world's most prolific innovators use to consistently come up with great ideas. Tune in to learn how to encourage innovation in your B2B business. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
33:09 2/22/22
203 - SOLO - Breaking Bad News In Business: Three Approaches To Use
Hi, a big hello from Raleigh, North Carolina. Today I answer the question that we often don't discuss openly. How to break the bad news in business with a proper presentation deck. A young marketing manager asked me how to share the results of paid social media campaigns with her management that didn't go well and put a deck together. So here are three approaches to use to help you maintain that respect you have as a subject matter expert. Use these three approaches to break the bad news in business. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
06:32 2/15/22
202 - ft. Steve Kearns: Essential Tips for Data-Driven B2B Social Media Marketing Strategy [A LinkedIn Case Study]
A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I had a fantastic conversation with Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. Steve shared his experience, including lessons learned in a blog migration. I captured a big chunk of it in Part 1. And now, here’s Part 2, and we’re going to talk about social media marketing, blog writing and more. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
24:52 2/8/22
BONUS: LinkedIn's Steve Kearns on Blog Submissions and Boosting SEO
I had a great time talking to Steve Kearns, Head of Blog And Social Media for LinkedIn Marketing Solutions. Our conversation lasted well over an hour, so I split it into several episodes. Part 1 explored how to consolidate country-specific blog sites into a global one. If you are working on global content marketing, you should definitely check it out. Part 2 is about social media marketing and how he goes about doing it.   In this bonus episode, Steve shares how his team evaluates internal and external blog submissions and he also creates content that will rank higher on SEO, and more. Let’s get started.   Pam Didner: How do you manage your writing staff? Are they in-house or outsourced? And do you have any suggestions to the listeners in terms of how to manage the writing staff for enterprises and also for small businesses?   Steve Kearns: Yeah, absolutely. So, um, I'll give you a quick overview as to how my team is structured. So I'm focused on leading the strategy kind of cross-functional relationships dot-connecting across, you know, the blog function, social media marketing function, and the web content marketing function. And then within my team, we have dedicated subject matter experts for each of those channels, so to speak. So I have a blog editor-in-chief whose sole job is to focus on running the day-to-day and really setting the vision for the topics we're going to talk about--the content strategy on the blog specifically.   So that is her name's Tequia Burt and she's been working in the B2B marketing space. She's incredible. Incredible. Um, so Tequia is now focused full-time on, uh, delivering sort of that day-to-day operations, but also content strategy and vision for the blog. And she works with a number of different partners across our business, both internally to source internal submissions --so where you'll have different stakeholders across the business, submitting content to her saying, “Hey, I want to write about X, Y, and Z. Is this a fit for the blog?” And we've actually pre-empted those submissions with what we're calling a style guide, because otherwise you, you get into a situation where the tail is wagging the dog with stakeholder submissions. We say, “Hey, here are the six things--six is an arbitrary number--but here are the six things that we talk about. And here are the six things that our audience wants to hear about. Here's a breakdown of what our audience demographics look like. Here's who visits the blog. Here are the here's the traffic data, here is the volume of subscribers we have access to” just so we give our partners a full picture of what it is they’re writing for, who it is they're speaking to et cetera, to make sure that we're actually getting productive submissions. So that's one lens.   Pam Didner: The submission is that external submission or a combination of internal and external submissions?   Steve Kearns: A little bit of both, I would say more toward internal, but that can also account for external as well. So really anything that's coming through other marketers in our organization or folks externally, that's going to go through that like style guide or submissionesque process where we inform folks who are writing for the blog. “Hey, this is what we're looking for. This is what good looks like, provide them examples, give them like image guidelines”; just like make it a really easy experience for them to be able to submit something that's optimized for the blog. And then I would say the other lens that we look at is Tequia works specifically with an agency to produce all of our SEO-driven content. So, you know, we, you know, again are working with, with experts in the B2B marketing field to look at what are the keywords that our business wants to go after? And then also, you know, what topics among our target audience have the highest search volume? So it's kind of triangulating between those two topics to figure out well, the other 50% of our blog content is going to be focused specifically on making sure we're ranking in Google effectively. Um, you know, one of the things when I first took over the blog that I was shocked by was that we weren't actually ranking for some things that we really should be ranking for, like on page one. So things like, um, like “how to market on LinkedIn?”   Pam Didner: Yeah, you should own that (laughs)   Steve Kearns: Exactly. So that was one of the mandates as we went into the migration, we said, well, part of the problem is that we've created ten different content pieces about how to market on LinkedIn that are all diluting the search volume and the search traffic. So what we need to actually start doing, and this is something that I say over and over and over again, to, to our cross-functional stakeholders is you need to take one blog post that you turn into like a power page and you update that periodically, so you continue to remind Google that that is the page that deserves the authority, and that becomes your primary page for which you funnel the majority of your traffic. You can always link them off to sub pages, to microsites, to webinars, to, to advertising platform directly, but it's, again, consolidating that information, updating that information regularly and, um, you know, really making sure that we're, we're giving the search engine, the roadmap to prioritize our content effectively. So that is the other 50% of the content is focused on that like more. search engine optimization-focused content.   Pam Didner: So let me summarize very quickly. It sounds like your whole editorial in terms of managing your content there are two buckets, if you will. One is on internal, external submission, obviously that needs to align with the four pillars and 21 topics. And then the other one is you really, really honing on some of the things that say LinkedIn Marketing Solution well need to own, or some of the content that from your perspective, that really needs to rank on the first page of Google. And for that, you will be very, very specific and, um, you customize the content. Granted is still very much relevant to users' needs, but you will write a specifically for SEO, but the writing that kind of posts is you'll have to hone in in terms of SEO optimized type of content. Another thing I would like to ask specifically is in terms of the updating and refreshing the blog post, given that you have so many blog posts right over thousands of them, how do you manage that? How do you determine which one to refresh and update and to do you look, what kind of data do you look at?   Steve Kearns: Yeah. So we've just, we've actually just started our like refresh and SEO optimization workflow, um, because we wanted to do the migration first and then once we had the infrastructure in place, we said, okay, let's turn our attention to SEO. So the direction that I gave my team was--and this is a lot of guidance that, that came from, from our agency partners, as well as like--well, let's focus on the stuff that's on fire right now. So what is on fire posts from 2016 or 2017 that talk about how to advertise on LinkedIn. That is where the majority of our search traffic is going to, and they show outdated screenshots, they talk about products that don't exist anymore, a complete mess. So we wanted to make sure that we dealt with those posts first. So in this first wave of optimizations, which you'll actually see re-publishing across our blog in the next couple of months, you're going to be seeing a lot of posts that focused on how to advertise on LinkedIn, uh, posts that are focused on key search terms like demand generation, lead generation, content marketing, social media marketing. Etc. And those are going to be us taking our highest traffic posts and bringing them into the modern age. That is top priority because you know, again, you have to look at like, what is the most critical thing to prioritize. Then once we get past that wave of posts and there's probably say top, top priority, about a hundred posts, you know, secondary priority, maybe 250 out of all of them.   Pam Didner: That makes a lot of sense to me too. I mean, it's in general, you really follow that 90-10 rule or 20-80 rule, like 3000, 10% of them. Yeah. How many of them? Yeah.   Steve Kearns: And then you can get to a point where, you know, right now we're being reactive, but then we're going to move into a phase where we become proactive. So once we get to a place where our highest performing content, you know, over X number of page views is all recent, i.e.has been updated in 2021 or 2022, then we can move to, okay, you know, it's like similar to what we talked about of our, um, you know, topic tagging structure on the blog, you know, looking at specific pain points and then looking at specific advertising products and creating a power page for each of those needs.   Pam Didner: When you say power page, can you be a little bit specific? Is that mean that you actually had the landing page of its own or a power is still a blog page, but it's a long form. How do you define that?   Steve Kearns: Yeah, so the latter, definitely. You hit the nail on the head, Pam. Really just, it's a longer blog post that's going to be updated periodically. So that's like a phrase we use at LinkedIn, but I'm glad you asked me to define it because that could totally be, be confusing for someone who doesn't work in the context of, of the LinkedIn corporation. So, you know, we really look at these long form blog posts that we're going to be updating periodically time over time--usually it's going to be on a quarterly or a bi-annual basis. And you know, what we want to do there is we want to make sure that every single time someone is searching for a B2B marketing keyword or a B2B marketing pain point or objective, or if they're searching for one of our products specifically--if they don't necessarily know that you know what their objective is, but they know they want to use LinkedIn sponsored content--in either of those unique instances, they're going to have one microsite page they land on, and one blog post that they land on. So that you, again, you know, are like, uh, coalescing that organic search traffic around one page on the microsite one page on the blog. And what that allows us to also do is say, okay, maybe that's only a hundred pages and we have to make sure that those 100 pages are near perfect.   Pam Didner: They are solid. Yeah.   Steve Kearns: And we have to make sure that the reporting and tracking is right on those pages. We have to make sure that they're updated consistently and that's a much easier charter for my team and for cross-functional teams than, okay you have 6,000 blog posts that are sort of updated.   Pam Didner: Yeah, you are fantastic. I love it. Very, very useful. And you go down to kind of like the detail part of it, to tell people how to do that. I think that's very critical. A lot of people tend to focus on high level, but really the B2B marketers or people who listen to my channels, they kind of want to know the know-hows.   Steve Kearns: Right. 'cause I, you know, a lot of the folks I imagine are probably sitting there and, and, you know, in a similar position that I would be in to say, “okay, you've just been tasked with doing this thing. So how do I do it? How do you, what do you think about what are the dependencies?”   Pam Didner: Very good. That’s a wrap! I’m so glad for Steve to share his knowledge and insights of managing global content. It is not easy. I hope you enjoy the 10-minute bonus episode. Again, if you haven’t checked out part 1 it’s about global marketing through and through.   Look for Part 2 about LinkedIn Marketing Solution’s social media outreach. I highly recommend having a listen. Take care. Bye!
11:32 2/1/22
201 - ft. Steve Kearns: Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study)
Hello, from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. Today's episode is about scaling global business with a centralized content strategy. We had such a great conversation while recording the show, so I decided to break it into two parts. So, if you want to scale your content across regions, stay tuned for Part 2, to hear more of the business nuggets. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
28:21 2/1/22
200 - SOLO: Starting a New Job? Three Tips To Ensure Success
Hi, a big hello from Raleigh, North Carolina. This episode is rather special. It's episode 200, and I can't believe I have published 200 episodes of the B2B Marketing & More podcast. All without any sponsorships… If you are a regular listener, I want to thank you from the bottom of my heart. I don't always hear from you, but I know you are out there working hard. Keep up the good work. Speaking of keeping up the good work, some of you reached out to me in January and asked me if I have any recommendations on how to ensure new job success. So, in today's episode, I share three things you must do to start a new job. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
08:16 1/25/22
199 – ft. Bryan Collins: How Keywords, SEO, and Technologies influence Modern Business Writing
Hi, and welcome to another episode of B2B Marketing & More. My guest today is Bryan Collins. He was a full-time copywriter at Sage, and now he's a nonfiction writer, and host and director of Become a Writer Today podcast. Today, we talk about copywriting, keywords, technology and how all those elements influence content marketing and modern business writing. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
27:09 1/11/22
198 - Thinking of Starting a B2B podcast? Here's What You Need to Know
Hello from Portland, Oregon. For my first episode of 2022, I want to do something slightly different. I invited my team to be part of the podcast and the video. Yay!  Meet Gretchen Kilby, a podcast editor and Iva Ignjatovic, my social media manager. Both of them are the invisible hands that put my podcast together. Today we talk about our content creation process, and how to start a B2B podcast. Gretchen and Iva, welcome. Glad to have you! Tune in to hear tips on how to start your podcast.  ————— If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. 
33:25 1/4/22

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